June 2026 Leisure Group Travel by Premier Travel Media

Adventure Travel’s Next Frontier

Experts discuss the trends that define adventure travel in 2026 and beyond

A WORLD TO UNCOVER

SMALL GROUP TRAVEL, DEEPENED BY DISCOVERY AND COMMUNITY.

Step inside the stories that have shaped our world. National Geographic Journeys with G Adventures takes you deeper — connecting you to the people, traditions, and places that define every destination.

WHERE WILL JOURNEYS TAKE YOU?

JOURNEYS:

EXPLORE MACHU PICCHU

8 DAYS | LIMA TO LIMA HIGHLIGHTS:

• Explore Machu Picchu with an expert guide and uncover the secrets of the Lost City of the Incas

• Discover the ancient wonders of Cusco on a guided tour of its most iconic sites

• Visit the Parque de la Papa and experience traditional Andean life with a local community guide

JOURNEYS: MOROCCO HIGHLIGHTS

9 DAYS | CASABLANCA TO MARRAKECH HIGHLIGHTS:

• Explore the UNESCO World Heritage site and kasbah of Aït Ben Haddou

• Take part in a hands-on Moroccan cooking class inside a historic Marrakech riad

• Cross the Sahara by 4x4 and experience a live Gnaoua music performance in Khamliya

JOURNEYS: DISCOVER

PORTUGAL

8 DAYS | LISBON TO PORTO HIGHLIGHTS:

• Float down Porto’s “river of gold,” taking in timeless scenes of rolling green hills

• Venture into the countryside to learn about the production and harvesting of cork at a traditional farm

• Enjoy a mesmerizing Fado music performance in Lisbon

THE JOURNEYS DIFFERENCE

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IMMERSIVE EXPERIENCES

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GOOD THAT TRAVELS WITH YOU

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PHOTO BYSTEPHEN WALKER

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Adventure Drives the Future of Travel

Let’s Party Like it’s 1776

MMOemories from my early days on this planet are few and far between, but one of my strongest childhood remembrances is hearing my parents talking fondly about the United States Bicentennial in 1976.

Mnce considered a niche portion of the tourism market, adventure travel has officially become a heavy hitter in the industry.

emories from my early days on this planet are few and far between, but one of my strongest childhood remembrances is hearing my parents talking fondly about the United States Bicentennial in 1976.

For years, I envied those who participated in the activities associated with the Bicentennial. I admired the communal spirit and patriotism that accompanied such events as the Delaware crossing re-enactment and the Boston Oil Party. I longed for the days when a unified country saw its residents paint their mailboxes and fire hydrants red, white and blue.

According to a recent report from the Adventure Travel Trade Association, adventure travel represents a $188 billion market in North America and a $1.16 trillion market globally. The report also found 64% of travelers from North America (U.S. and Canada) are open to adventure in various forms, including active experiences, exploring nature, and cultural immersion.

Fast forward 50 years and those of us who missed the Bicentennial are in luck, because now it’s our turn to celebrate.

So, we dedicate this month’s Leisure Group Travel, the Adventure Travel issue, to that quickly growing demographic.

Fast forward 50 years and those of us who missed the Bicentennial are in luck, because now it’s our turn to celebrate.

Project Coordinator – Theresa O’Rourke

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Project Coordinator – Theresa O’Rourke

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theresa@ptmgroups.com

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Southeast and Midwest – Cheryl Rash

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cheryl@ptmgroups.com

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East – Diane Meglino

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West – Tom Tobiason

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60527.

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On July 4, 2026, our nation will commemorate the 250th anniversary of the signing of the Declaration of Independence and the official start of the nation. The Semiquincentennial is expected to be the largest, most inspired celebration in the nation’s history. To honor these festivities, Rosie Rios, chair of America250, shares her thoughts on what lies ahead and where groups should consider taking a U-S-A-cation.

The June edition of LGT dives into the adventure travel market headfirst as we take readers across a wide range of unforgettable destinations and experiences. Our Adventure Travel Trade Association guide features compelling pieces, picturesque photos, and tells how the ATTA is a global leader in shaping the future of responsible, experience-rich tourism.

FACES OF FOOD TOURISM

LGT’s popular Faces of Adventure Travel series shines a spotlight on the tourism industry as we interview industry leaders who share their perspectives on how the sector is shifting, from redefining luxury and sustainability to empowering local communities. LGT also features an insightful piece from Arival co-founder Douglas Quinby, who explores why multi-day tours remain one of the travel industry’s most complex and dynamic sectors.

Traditionally, February is LGT’s culinary month, so we went behind the scenes and shined a spotlight on some of the brightest voices in the food industry with our Faces of Food Tourism profiles. LGT interviews some of the leading culinary minds and learns about some of the best practices they can share along with the latest food industry trends.

Mississippi gets plenty of love this issue as venerable writer Dave Bodle explores this charming Southern state and tells how deep its musical roots run. Dave also explores Mississippi’s iconic trails that honor its impressive musical heritage.

We even cross the country and explore the waterways and hidden outdoor gems of Ohio, visit Michigan’s charming small towns, and discover short excursions in New England that deliver the perfect amount of adventure.

Fans of religious travel will also appreciate this issue as LGT pays a visit to the holiest wonders in the world and highlights some of the best religious attractions for Bible study groups.

Not to be forgotten, LGT features the 2026 Travel Alliance Partnership Dream Destinations magazine, which focuses on TAP’s Preferred Destination Guild Member regions, renowned for their distinctive accommodations, fabulous cuisine, historic landmarks, and more.

Fans of religious travel will also appreciate this issue as LGT pays a visit to the holiest wonders in the world and highlights some of the best religious attractions for Bible study groups.

So, join us as we count down to 2026 and the many festivities that await us.

So, join us as we count down to 2026 and the many festivities that await us. The Semiquincentennial promises another chance to paint the town red, white and blue—only this time, with considerably more history to celebrate.

The Semiquincentennial promises another chance to paint the town red, white and blue—only this time, with considerably more history to celebrate.

As the summer travel season begins, there has never been a better time to embrace the outdoors. Just be sure to bring this month’s copy of LGT with you. You never know when you’ll need it.

Chief Editor

Happy travels , Jason Paha Chief Editor

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The fourth of a four-part

IMPLEMENTING NEW TECHNOLOGY WITHOUT DISRUPTING YOUR BUSINESS

Visible progress creates momentum and helps teams feel invested in the transition

By Jim Rice

Selecting new technology is often viewed as the hardest part of modernization for tour operators. In reality, implementation is where the real work begins.

Even after identifying operational challenges, evaluating platforms and choosing the right partner, many operators still face a difficult question: how do you introduce new systems into a busy organization without disrupting the business you’ve worked so hard to build?

For small and mid-sized tour operators especially, implementation can feel overwhelming. Staff members are already balancing reservations, supplier coordination, customer service and countless daily operational demands. Adding new technology into the mix can easily feel burdensome.

Successful implementation is rarely about moving everything at once. The most effective transitions are typically thoughtful, phased and focused on helping teams build confidence over time.

Why Staff Resistance Happens

When operators encounter resistance to new technology, it is often interpreted as reluctance to change. In many cases, however, the issue is far more practical: people are busy.

Learning new workflows takes time, and employees who already feel stretched may worry that mistakes, delays or confusion will affect their ability to serve customers effectively.

One of the most important steps leadership can take is clearly explai-

ning why the transition is happening in the first place. Teams need to understand how the new system will reduce friction, improve visibility or eliminate repetitive work—not simply that the company is adopting new software.

Early wins also matter. When staff members quickly see improvements such as faster booking processes, easier access to traveler information or fewer manual tasks, skepticism often begins to fade. Visible progress creates momentum and helps teams feel invested in the transition rather than burdened by it.

Training Should Be Practical, Not Overwhelming

Training is another area where implementations can either gain traction or lose momentum.

The most effective training tends to be role-based, practical and ongoing. Reservations teams may need to focus first on bookings and traveler management, while accounting staff prioritize payments and reconciliation. Operations personnel may require training centered on itineraries, manifests and supplier coordination.

Training should also be hands-on whenever possible. Teams learn faster when working through real-world scenarios that reflect their daily responsibilities.

Implementation should be viewed as a process rather than a single event. As teams become more familiar with a system, they often discover better workflows or new opportunities to streamline operations.

Data Migration Requires Careful Planning

For many operators, one of the most intimidating parts of implementation is migrating existing data into a new system.

Years of customer records, booking histories, supplier details and financial information may exist across spreadsheets, disconnected databases or legacy platforms.

Before migration begins, operators should identify which information is truly necessary, how it should be organized and how it will be validated once transferred. Cleaning outdated or duplicate data before migration can significantly reduce future confusion and reporting issues.

This process also creates an opportunity to improve operational consistency. Rather than carrying forward every old workaround or inefficient structure, operators can use migration as a chance to simplify and standardize information where appropriate.

Why Phased Implementation Often Works Best

For small and mid-sized operators, phased implementation is often the most practical approach to reducing disruption.

Instead of replacing every workflow simultaneously, staged rollouts allow teams to focus on one operational area at a time. Reservations, payments, supplier management and reporting can each be introduced in manageable phases based on business priorities.

This approach reduces operational risk while giving employees time to build familiarity and confidence gradually. It also allows leadership to identify issues early, adjust workflows and reinforce training before expanding into additional areas of the business.

When teams see tangible improvements without feeling that the entire organization has changed overnight, everyone wins.

Defining Readiness Beyond a Calendar Date

While timelines are important, successful transitions depend just as much on user confidence and operational readiness.

Before fully transitioning into a new system, operators should define readiness criteria as a team. That includes not only technical milestones, but practical ones as well. Are employees comfortable performing their daily responsibilities? Do teams trust the accuracy of the data? Have key workflows been tested under real operating conditions?

Technology adoption is ultimately about confidence as much as functionality.

For tour operators, implementing new systems is not simply an IT project. It is an operational transition that affects people, processes and customer experiences across the organization. Approached thoughtfully, implementation can strengthen workflows, improve visibility and position businesses for future growth without disrupting the day-to-day operations that keep tours moving forward.

The State of Multi-Day Tours: A Sector in Transition

By Douglas Quinby, Arival

Douglas Quinby co-founded Arival to fill the void in insights, information and conferences for travel’s third-largest and most important sector: in-destination experiences. Since its founding in 2016, Arival has become the defining platform for the sector, with conferences worldwide, a series of definitive research reports and the Arival.travel media site and newsletter covering news and insights for day tours, activities, attractions and experiences.

Multi-day tours have always been one of travel’s most complex sectors, bringing together accommodation, transportation and experiences into a single, curated journey. Unlike hotels or cruises, there is no single format or standard. Escorted tours, custom FITs, group tours, self-guided, the product types and business models are many, and the complexity is real.

But it is also a sector of enormous opportunity. Traveler demand for more immersive, experience-driven travel is fueling growth, while a new wave of entrepreneurs, enabled by evolving technology and software, is bringing fresh products and approaches to market.

Arival’s State of Multi-Day Tours, 2nd Edition , produced in partnership with TourRadar, kimkim and Lemax, takes a close look at how this segment is evolving, from operators and product design to traveler behavior and industry trends. Based on a global survey of 569 multi-day tour operators, along with nearly 50 in-depth interviews across operators, OTAs and technology providers, the report explores the forces shaping this increasingly dynamic marketplace.

The picture that emerges is not of a market that is settling into a clear direction, but one that is stretching in multiple directions at once. Product is shifting, traveler expectations are changing, distribution is evolving, and technology — long a constraint — is on the move.

Product Is Expanding — But Complexity Comes at a Cost

The multi-day tour market has never been neat. Operators offer everything from escorted group tours to fully customized itineraries, and most don’t specialize in just one format. While escorted, or scheduled guided tours and custom guided tours are the most common, the majority of operators now offer multiple tour types, often spanning both group and customized products.

There is a clear reason for this. Travelers want choice, flexibility and personalization, and operators are responding by broadening their product range. Customized FIT itineraries, both guided and self-guided, are becoming more prominent alongside traditional escorted tours.

But as operators expand their offerings, they are also adding layers of operational complexity. Each new product type brings different requirements, pricing structures, supplier relationships and fulfillment challenges.

What stands out in the research is that more product does not necessarily mean better business. Operators with a narrower, more focused set of offerings are more likely to achieve stronger margins.

A New Kind of Multi-Day Traveler

At the same time, the traveler is changing.

Sightseeing, and in particular, seeing the most popular, iconic sites and attractions – remains a primary driver of tourism overall and multi-day tours, the ways in which travelers want to experience those attractions is changing.

Operators consistently point to a shift toward smaller groups, more customized itineraries and a greater emphasis on immersive experiences. The modern multi-day traveler still wants to see Sagrada Familia and the Eiffel Tower, but not through rigid, pre-set itineraries. They want tours that are more focused on flexibility, pacing and personalization.

Demographically, the audience is also broadening. While older travelers remain a core market, younger travelers, particularly millennials and Gen Z, are playing a larger role, bringing different expectations around discovery, planning and booking.

Perhaps the most significant shift is not what travelers want, but how they expect to access it. Increasingly, they expect multi-day trips to be as easy to research and book as any other part of travel.

That expectation is difficult for this sector to meet. Multi-day tours are inherently complex, often involving multiple suppliers, custom elements and manual processes. The challenge for operators is not just to design compelling experiences, but to present them in a way that feels simple and accessible to the traveler. Enabling digital distribution is one of the sector’s biggest challenges, and opportunities.

Distribution: Evolving, But Still Uneven

This has traditionally been a trade-driven business, built on relationships between outbound operators, inbound partners and travel advisors. Those channels remain essential. But direct-to-consumer sales and online platforms are playing a growing role.

No one channel dominates in multi-day tour sales. Offline channels, including third-party resellers and travel trade as well as direct offline booking with operators (e.g. over the phone) account for 61% of bookings. Online channels – operator websites and online travel agencies (OTAs) such as TourRadar, kimkim, evaneos and others – account for 39% (see figure).

Travelers clearly want more digital discovery and booking, however, the structure of multi-day products makes them difficult to standardize and scale online. Unlike a hotel room or a flight, a multi-day itinerary is rarely a like-for-like comparison. Variations in routing, inclusions, group size and customization make aggregation a substantial challenge.

The result is a distribution landscape that is expanding, but not consolidating. Traditional channels persist, direct sales are growing, and OTAs are gaining traction, but none fully dominate.

What adds another layer to this is the diversity of operators themselves. Some are actively investing in new channels, partnerships and digital distribution. Others are not. The sector includes both growth-oriented businesses and operators who are focused more on stability and lifestyle.

Technology: The Longstanding Constraint

If distribution is evolving unevenly, technology is one of the reasons why. Many operators still rely on a patchwork of systems — or in some cases, manual processes — to manage bookings, suppliers and customer relationships. Fewer than two in three operators use a fully fledged booking management system.

This is not simply a matter of slow adoption. The complexity of the product itself makes technology harder to implement. Multi-day tours often require coordination across multiple suppliers, destinations and services, along with the ability to handle customization and changes.

Many operators and resellers in the study also point to persistent gaps in the technology landscape, and in the implementation by operators. This is particularly the case around supply connectivity (the ability of the tour operator to efficiently manage their bookings with hotels, local transportation, restaurants and attractions), as well as with customized itineraries, the demand for which is growing. Custom itineraries often require personal handholding and consultation with the traveler, and multiple changes in the planning process.

There is progress however. More operators are adopting booking systems, APIs and other digital tools. Larger and more growth-focused companies, in particular, are investing in more complete technology stacks that bring together sales, operations and customer data.

AI Presents a Big Opportunity to Address the Hard Problems Against this backdrop, AI is emerging as a potentially important shift.

For now, its use in the multi-day sector is largely practical and targeted. Nearly two in three operators are actively using AI in their operations, primarily to support content creation, streamline internal workflows and assist with customer communication.

What is more interesting is where AI may go next.Multi-day tours present some of the most complex challenges in travel, from building itineraries to managing customization and coordinating multiple components of a trip. These are areas where traditional systems have struggled, but where AI could create next-generation solutions.

It is still early, and adoption varies widely across the sector. But the direction is clear. AI is not replacing the operator. It is beginning to support them in managing the very complexity that defines this business.

A Sector Still Defining Itself

One of the most striking aspects of the multi-day tour market is that it still resists easy definition. Consumers do not have a clear mental model for what a multi-day tour is in the way they do for a cruise or a hotel stay.

“It’s a dog’s breakfast in terms of what consumers are booking,” said TourRadar CEO Travis Pittman.

That lack of standardization creates challenges, but it also creates opportunity. It allows for a wide range of products, formats and approaches — from highly structured group tours to fully customized journeys.

What is becoming clearer, however, is that the sector is entering a new phase. Traveler expectations are rising. Distribution is shifting. Technology is improving. And AI is offering real opportunities to tackle some longstanding problems.

For operators, the challenge is not simply to keep up with these changes, but to navigate them in a way that makes sense for their business. In a market defined by complexity, the advantage does not go to those who do everything. It goes to those who manage that complexity best.

Learn more about Arival’s latest report, The State of Multi-day Tours, 2nd Ed. This new report provides a comprehensive overview of the global multi-day tour marketplace, explores how the sector is changing across product design, traveler demand, distribution, and technology , and provides actionable guidance for operators, resellers and destinations engaged in the rising multi-day sector.

A free summary report of the study is available here with signup at Arival.travel.

Arival is the leading resource for creators and sellers of tours, activities, attractions, and experiences. It provides in-depth market research, industry news, and networking events for travel professionals to connect and gain insights, focusing on the in-destination tourism sector. Learn more at Arival.travel

ADVENTURE

REFLECTING, INNOVATING, AND LOOKING TO THE FUTURE

BRIDGING a Divided Border

As a coalition of North American tourism associations committed to open borders, accessibility and safety, the Beyond Borders Tourism Coalition recognizes the tourism industry’s pivotal role in fostering vital economic stability & growth, cultural exchange and environmental stewardship. As we move into 2025, the industry faces a dynamic landscape of challenges and opportunities that call for innovative solutions and unified action.

Current government trade and border crossing policies are creating an environment of instability in the travel sector, which is creating many hurdles. These challenges threaten not only the financial health of countless businesses but also the livelihoods of millions of workers who rely on a thriving tourism industry. Indigenous communities, which are increasingly benefiting from a growing demand for authentic cultural experiences, also face heightened risks as economic pressures mount. Nowhere is this pressure greater than between Canada and the United States. Each country counts the other as its most significant trading and travel

partner – with the recent declines impacting businesses and communities on both sides of the border. This is especially true throughout Indigenous communities who remain connected through kinship and culture regardless of borders. The importance of sharing culture and place remains strong through Indigenous lands and people, who have also created an important Indigenous cultural tourism economy which is now facing negative impacts.

Despite these U.S. and Canadian tourism industry challenges we have formed a coalition committed to work together as the Beyond Borders Tourism Coalition to ensure we support tourism opportunities between our great countries. We know that by committing to work together we bring our countries closer together. The elimination of barriers and easing of cross-border tourism is critical for revitalizing global tourism economies. Air and ground transportation facilitates integration into the global economy and generates trade, promotes tourism, and creates employment opportunities. Policies that

We will leverage our collective resources to raise awareness among our members, policymakers and the public about the important work that needs to be done. Please share this message widely, including on social media, with your elected officials, partners and those in the hospitality sector, colleagues, customers, travelers. Together, we can ensure that our industry empowers safe, accessible, and enriching travel experiences for generations to come.

simplify visa processes and enhance cross-border collaboration can foster economic growth while encouraging cultural exchange and understanding, helping dispel damaging stereotypes. The travel industry’s interconnected nature demands unified voices and actions to tackle shared challenges arising from the current unprecedented situation. Speaking with one voice amplifies our influence, ensuring we are not ignored. Tourism has the power to bridge borders, drive economic growth, link people together and champion environmental stewardship. By embracing collaboration and innovation, we must build a resilient future that benefits travelers and global communities. As a coalition of Canadian and US based associations, we stand together and united at a time when our economies and purchasing power are in turmoil.

FACTS AND FIGURES

Recent reports from The Washington Post and Forbes highlight a decline in international travelers. The most recent data from Stats Canada shows this past February, there was a 13.1% decline of Canadians flying back from the U.S. compared to the same month in 2024. According to projections, this trend could lead to significant economic repercussions. For the US alone, foreign tourist spending is expected to fall by 11%, representing an $18 billion loss in 2025. The decline in international tourism, coupled with a potential

Join the Adventure Travel Trade Association to level up and grow your adventure travel opportunities. www.adventuretravel.biz or info@adventuretravel.biz to learn more.

decrease in domestic travel, could result in a staggering $64 billion loss for the U.S. travel sector by the end of 2025. For April, air travelers hold fewer than 300,000 advanced bookings between Canada and the U.S., OAG found, down more than 75% year-over-year. For each month from May through September, advanced bookings are down between 71.4% and 72.2%.

Canada is also facing reductions in US visitors for the 2025 year. Visitors from the US spend an estimated $13 billion in Canada providing important sustainability for jobs and thousands of tourism operators throughout Canada. Issues such as increased tariffs, thickening of the border, reduction of air capacity, and growing US negative sentiment to Canada may result in modest losses to the Canadian tourism industry in the short and potentially major losses in the long term.

Shannon Stowell leads the ATTA as CEO after re-starting the organization in 2004 pursuing the vision that it could be a powerful force for good in the tourism industry. More than 25 years of business experience in adventure travel, e-commerce, outdoor retail, and environmental science have prepared him well to serve and head the organization.

ADVENTURE TOURISM FACES OF

Adventure travel is evolving beyond its roots of rugged itineraries and physical challenge, emerging instead as a more thoughtful, purpose-driven way to explore the world. In this edition, four industry leaders share their perspectives on how the sector is shifting, from redefining luxury and sustainability to empowering local communities and designing journeys that resonate long after the trip ends.

Rethinking Equity and Accountability in Sustainable Tourism

Marita Manley Director and Principal Consultant at Talanoa Consulting

What’s one thing operators often misunderstand about working with local communities?

There’s a narrative within the tourism sector that implies that communities should somehow be grateful for being part of the industry. That ‘giving back’ as part of your trip is charity. For us, if we are serious about supporting communities that want to be part of the industry to do so, it shouldn’t be about finding ways to give back or donate—but about building equitable systems from the beginning. This means supporting communities to develop and run their own businesses on their terms, to decide when and how they want to host visitors, and to benefit meaningfully from tourism. When we first started hosting familiarization trips and media, we were really grateful to be able to show people the reality on the ground, but we were never going to ask our community partners to host for free. Nurturing connections to community means adhering to the values of equitable systems. Where the system is inequitable, change it.

“Sustainable tourism” is often overused. What does it actually look like when it’s done right?

Sustainable tourism is a term that has definitely been overused, and I fear that we’re going the same way with regenerative tourism too, as the latest buzzword. For us, to sustain anything means people want it to continue and invest in making that a reality for future generations. For our environment that means supporting the health and restoration of our ecosystems so that they can continue to deliver clean water, healthy food and coastline protection for communities. For society, it means equitable systems that ensure those that are investing time in delivering services are valued. This means also supporting systems that enable remote and marginalized communities, and indigenous-led enterprises to thrive. When done well, tourism is shaped by the communities delivering the experiences. They are supported to develop and grow their own businesses and have equitable partnerships with other actors in the value chain.

When done well, tourism is shaped by the communities delivering the experiences. They are supported to develop and grow their own businesses and have equitable partnerships with other actors in the value chain.

www.talanoaconsulting-fiji.com

How do you measure whether tourism is delivering real benefits, especially for women and marginalized communities?

Measuring impact is a really important topic for the industry right now. For us, we’ve always invested in making our accounts open to our partners, and in regular review meetings that discuss progress, we discuss the financial and non-financial benefits that communities are seeing. This can include leveraging additional finance for community-led conservation. We have an ongoing partnership with NatureFiji-MareqetiViti supporting agro-forestry and grassland rehabilitation led by our Trip Leader and Conservation specialist, Jake Taoi. Measuring all of this is challenging for small businesses. Larger businesses with dedicated sustainability departments can invest in measurement tools. But that’s not an excuse—simple google sheet monitoring systems are better than nothing and help shine the light on where everyone has more to do in terms of creating impact.

Where do you see the biggest gaps between sustainability commitments and reality?

Impact measurement is important, but just because an organisation can measure how much water they lose when someone gets into a pool, or the amount of food waste their buffet breakfast creates, this shouldn’t be used to elevate a large organisation trying to reduce their enviornmental impact above a small enterprise that doesn’t have a pool and produces no food waste as it as used in their gardens. Don’t get me wrong—from an environmental perspective I absolutely want to see the large entities in the tourism space on a trajectory of improved performance—but I cringe when I see them shouting about their certifications, and using it as part of their marketing. Introduce the systems to measure, tell your guests you are doing it, be accountable for your operations, but the moment you’re using it as part of your marketing strategy it is no longer about sustainability—it is greenwashing.

Redefining Adventure Travel

Fernando Diez Marketing Director, Quasar Expeditions

How can tour operators better communicate sustainability without sounding performative?

Too many travel brands today use sustainability as a marketing layer, and travelers are increasingly skeptical of that. In the Galapagos, for example, there are cruise companies that claim to be sustainable because they donate one cabin on a cruise per year to a nonprofit auction. That may support a good cause, but on its own, it does not make a company sustainable. If your internal processes are wasteful, if you are careless with resources, or if you are not taking proper care of your people and your community, then the larger claim begins to ring hollow. One of the simplest ways to do that is to ask direct questions. Ideally, ask them in conversation, not just by email, where it is easier to polish a response. Ask what projects the company supports in each destination.

Are today’s high-end travelers looking for comfort, exclusivity, or deeper meaning, and how do you balance all three?

I would say they are looking for all three, but deeper meaning is increasingly what justifies the other two. Comfort still matters, and exclusivity certainly still matters. A few years ago, for many high-end travelers, that may have been enough. But for the kind of Guest Quasar attracts, those qualities are no longer enough on their own. Our travelers want a journey to feel worthy not only of the financial investment, but also of their time, anticipation,

and emotional investment.

That is especially true because many high-end travelers lead full, demanding lives. Their most valuable non-renewable asset is not money, but time. What they are really seeking is a meaningful use of that time, and for a trip to feel truly meaningful, it has to leave a lasting mark. At Quasar, we describe it as adventure with ease, quiet luxury with heart, and comfort rooted not in hardware alone, but in connection.

“How has demand for small-ship and intimate experiences evolved in recent years?

I know everyone in travel is tired of talking about COVID, but I do think it was the biggest catalyst for change here. It shifted small-ship and intimate experiences from being a niche preference to becoming a much more widely understood value proposition. For years, small-ship travel mostly appealed to travelers who already knew exactly what they wanted. Now, more people understand the difference almost immediately. They have experienced overcrowding, rigid schedules, long lines, and the impersonality that often comes with larger travel formats. COVID also caused many people to reevaluate their lives and place a higher value on their leisure time, especially when spent with loved ones. As a result, when travelers hear “small ship” or “intimate expedition,” they increasingly associate it with access, flexibility,

Rendering of the North Gate for the Salt Lake Temple. Photo courtesy of The Church of Jesus Christ of Latter-day Saints.

For high-end travelers, the most valuable non-renewable asset is not money, but time. What they are really seeking is a meaningful use of that time, and for a trip o feel truly meaningful, it has to leave a lasting mark.

quasarex.com

depth, and peace of mind. The overall cruise market remains strong, but at the same time, luxury and experiential travel trends continue pointing toward more personalized, less crowded, and more meaningful experiences. We have seen this firsthand in the Galapagos, where even larger cruise brands that historically had no presence in the region have begun pursuing the kind of intimate, destination-led experiences that have always defined it.

Where do you see the biggest gaps between intention and action in sustainable travel?

The biggest gap is convenience. I choose to believe that most travelers want to make better choices, but cost, clarity, and ease still drive behavior. People may care deeply about sustainability, but when the better option feels harder, more expensive, or less clear, many fall back on habit. Sustainable travel often asks people to accept trade-offs: stricter rules, fewer departures, longer, more immersive itineraries, or less of the excess that has traditionally defined luxury travel. Quasar often asks this from its Guests, and in a place like the Galapagos, those trade-offs are not a flaw. They are part of protecting what makes the destination worth visiting in the first place. The future of sustainable travel depends on reducing this friction.

How Adventure Travel Grew Up and Got Deeper

Willem Niemeijer

Founder of Khiri Travel and CEO of YAANA Ventures

You founded Khiri Travel in the early days of experiential travel. How has the definition of “adventure travel” changed since then?

When we started, adventure travel was often defined by physical challenge, trekking, diving, remote locations, and with that, a degree of discomfort. Today, with an explosion of comfortable accommodations, much better regional infrastructure, and quality service providers, it has broadened significantly. Adventure is increasingly about cultural depth, unique environments, and experiences that educate and bring travelers and the destinations closer together, a shift from “seeing” to “understanding.” Travelers want context, stories, and connection. Compared to the early days, comfort is no longer the opposite of adventure; you can have high levels of comfort while still being in very remote or meaningful places. We’re actively helping to make this happen, with for example Visama Explorer Nan, a luxury tented camp of just eight units, in a remote corner of Northern Thailand.

What trends are you seeing across Asia that global tour operators should be paying attention to?

One of the most important trends is visitor dispersion. Governments and communities are actively looking to spread tourism beyond hotspots. Indonesia, for example, continues to struggle to attract travelers beyond Bali, while in the Philippines, tourism was once so concentrated in Boracay that the island had to be temporarily closed to recover from overuse. This creates real opportunity. In Indonesia, destinations like Sumba, Flores, and Sulawesi offer

compelling alternatives.

In the Philippines, Cebu, Negros, and Northern Luzon provide rich experiences while reducing reliance on domestic flights. We’re also seeing strong growth in high-end, experience-led travel—clients are willing to spend more but expect depth, exclusivity, and purpose. Sustainability is increasingly a baseline expectation.

Can you share an example of a tourism business that is truly getting sustainability right—and why? Fortunately, many examples exist. One is the community of purpose-driven tourism businesses within The Long Run, which has built a framework around the 4Cs—Conservation, Community, Culture, and Commerce—to drive positive impact. Members include Tahi, a New Zealand-based sanctuary where 100% of profits are reinvested into biodiversity, and Estancia Cerro Guido in Chile, which protects over 100,000 hectares while reinvesting in conservation. Both Cardamom Tented Camp and Khiri Travel are also members. What these examples share is that guests don’t just hear about conservation or community—they experience it directly. What makes it work is alignment: the business model, conservation goals, and guest experience all reinforce each other.

What are the biggest sustainability mistakes you still see in adventure travel today?

One of the biggest mistakes is treating sustainability as a marketing exercise rather than an operational reality.

“ Comfort is no longer the opposite of adventure; you can have high levels of comfort while still being in very remote or meaningful places.

www.khiri.com

Certifications can play an important role here: when applied properly, they provide a framework to genuinely transform a business. For us, conservation and community have always been central, but culture is often overlooked—and not always easy to integrate in a commercial context. We’re addressing this through initiatives like an artist-in-residence program at Cardamom Tented Camp, and by working with the Thai Film Archive to showcase classic Thai films in the silent “cinema paradiso” at Visama Explorer Nan. There’s also a tendency to underestimate the importance of community engagement. If local communities don’t see clear benefits, tourism becomes extractive rather than regenerative.

With operations spanning multiple countries, how do you ensure local communities genuinely benefit from tourism? It starts with hiring and sourcing locally wherever possible—this creates immediate economic impact. Beyond that, we focus on long-term relationships: training, career development, and working with local suppliers who grow with us over time. We also support grassroots initiatives through our Khiri Reach program, where staff actively engage with community and environmental projects, often co-funded with our travel trade partners. Importantly, we aim to direct tourism into less-visited areas, where it can have a more meaningful impact. Ultimately, it’s about consistency—small, ongoing actions across all destinations that together create lasting benefits.

Crafting Authentic Arctic Journeys in Greenland

Lykke Geisler Yakaboylu

Founder and Owner of Sila Greenland DMC

What role do local communities play in shaping the experiences you offer?

I work with local operators who are born and raised in Greenland, where nature is part of our daily lives. We all hunt and fish to fill the freezer and know exactly where to go for Arctic Char or cod. We have no roads connecting our towns and settlements, and we have more boats than cars. This means that to experience Greenland, you will need to take boat tours to explore its natural beauty. With local operators, you will get a lot of knowledge about what it is like to live in the Arctic. I create bespoke itineraries that can include fishing or collecting mussels to be prepared with your guide or host in nature. The local operators are proud to showcase Greenland to visitors and offer truly unique experiences.

How do small-group, bespoke trips help support a more sustainable model of tourism?

Greenland has always been an expensive destination due to the logistics, limited accommodation, and operator capacity. When I left Visit Greenland in 2018 after 20 years, I knew I wanted to create bespoke trips for small groups rather than compete with the many agents who offer scheduled departures. I also understood that it is difficult for travelers (and agents) to put together itineraries

across destinations in Greenland. Due to the distances in Greenland, one operator typically offers tours only in their local area. I had a client in 2019 who wanted to visit the world’s northernmost inhabited place, a tiny settlement called Siorapaluk, north of Qaanaaq. There is one flight a week to Qaanaaq, and he asked if they could charter a helicopter. It was not until I told him that the distance between Ilulissat and Qaanaaq is the same as from Chicago to New York that he understood.

How do you work with local operators to ensure authenticity while maintaining high standards for international clients?

I work to manage expectations on both sides, which isn’t always easy. International clients need to understand that standards in Greenland are not the same as those they experience in most other places. We don’t have 5-star hotels, but we have 5-star experiences. It is magic when the local operator and the guests have authentic experiences together. Like when you are visiting a village and are invited to a local celebration for a birthday or confirmation. These things are actually happening in Greenland. Or when a humpback whale appears in front of your kayak and the Northern Lights appear just after you finish your dinner. We often have delays due to bad weather or technical

“We don’t have 5-star hotels, but we have 5-star experiences.

silagreenland.com

issues. The operators do their best to accommodate the clients and offer other experiences or rearrange the program, so that you visit the museum instead of going kayaking in high waves. The local operators need to be good communicators, and the clients need to be patient. I sometimes have clients calling to say the driver hasn’t arrived to pick them up for their activity, 5 minutes before they are supposed to be picked up. The drive is usually no more than 5-10 minutes, simply because we have a limited road network. But of course, the operator should inform the client of a delay.

What advice would you give to others looking to build tourism businesses in remote or emerging destinations?

When dealing with tourism in remote destinations, it’s essential to listen to the local knowledge and explore how tourism can support the preservation of nature and culture. For example, I’m working with Greenland Dog Adventure to preserve the dog-sledding culture through tourism in Sisimiut. Genetically, the Greenland sled dog is the world’s oldest dog breed. With modern technology, we don’t need dogs the way we did 50 years ago, when my grandparents used sleds for transportation and hunting. In some areas, this is still the case, but the number of sled dogs is decreasing. Through tourism, we can give the dog a new purpose and preserve the dog as well as the knowledge about how to build sleds.

What are the most important travel essentials for an adventure trip? Depending on the weather, destination, type of travel, and length of trip, a complete packing list could fill a small novel. But our editors believe there are four things that transcend every journey. I’ll only mention brands I’ve used extensively.

By Shannon Stowell

1. Reliable, functional bags.

Every time I see a piece of luggage with a missing wheel, a broken handle, or a split seam — and I’ll admit this freely — I feel a small, private delight that my gear doesn’t do that. Spending a bit more on quality travel bags can feel like a luxury until you’re huffing through an airport looking for duct tape or a replacement bag. Think of it as insurance. My personal favorite for adventurous travelers, and has been for more than a decade, is Eagle Creek. One underrated feature of their larger bags: they don’t fall over and whack your neighbor with the upright handle. You know that person at baggage claim — the one whose bag keeps toppling and claiming victims while they stare at the ceiling? Don’t be that person. The thoughtful pocket design and rugged construction mean your bag simply stays off your mind, which is exactly where it belongs. Fair warning: once you go down this road, you may develop an insufferable amount of travel-gear-arrogance. Other excellent options: The North Face and Osprey.

2. An easy-to-use water filter/purifier. I don’t care if I’m heading to New York City, Tokyo, Mexico City, or Mumbai — this one is non-negotiable. In major developed cities, I use it to cut chlorine. Everywhere else, it’s about not dying of dysentery on the Oregon Trail.

THE BIG FOUR: Travel Essentials That Go on Every Trip

My filter of choice is the GRAYL. I’ve used it to drink from the Amazon, the Ganges, the Panama Canal, streams in Colorado and Japan, and — don’t judge — a swimming pool at a hotel in India. Never got sick once. If you’re not a GRAYL convert yet, Lifestraw is a solid alternative.

3. A multi-tool.

If you skipped item number one, this becomes even more critical as you attempt to screw your failing luggage back together mid-trip (true story) or cut off the tattered, hanging fringe that used to be a zipper pull. Or start that survival fire. But jokes

aside — a multi-tool will quietly earn its place on almost every trip, handling the myriad things that need to be pried, cut, removed, fixed, or smoothed. Leatherman is my hands-down favorite. Victorinox makes excellent pieces as well. Important note: do not forget to check this piece in your luggage unless you’re into donating knives.

4. The wildcard- A headlamp.

Years ago, I was invited to hear a former CIA agent speak about travel safety at my local travel attorney’s office. It was a wild evening full of stories most of us will thankfully never face firsthand. But beyond the “keep your head on a swivel” refrains about situational awareness, the one piece of gear the agent said he always had on him was a headlamp. Lights go out in hotels, on planes, on ships, in restaurants. If you have light, you have eyes. And if you’re walking to the eco-lodge bathroom at night, let’s make sure we don’t step on a snake or sit on a cockroach. I carry a Black Diamond lamp in my pack everywhere I go. Petzl makes fantastic options as well. There’s plenty more that matters on any serious adventure trip — layers, waterproof-breathable jackets, good footwear, sun protection — but never forget the Big Four. At some point on some trip, one or more of them will quietly save the day.

Courtesy of Christian Adam

Courtesy of Emily Sierra

Courtesy of GRAYL

Where Leverage Now Lives

In an AI-saturated landscape where content is infinite and attention is fleeting, true competitive advantage shifts to trust

When you’ve been in this industry long enough, surprises are rare. The Adventure Travel Trade Association (ATTA) surprised me. I initially assumed it was simply another showcase platform for operators and destinations, another stage, another marketplace. What I discovered instead was something far more powerful: a community.

For some time, I’ve believed the next evolution of marketing is not advertising, and not even storytelling, but trust operating at scale within defined communities. Advertising still matters. Storytelling still matters. But neither sits at the top of the strategic hierarchy anymore. As AI accelerates and content volume explodes, what was once scarce is now infinite. Stories, education, information, they are everywhere.

They are not always accurate or valuable, but they are constant. In a saturated environment, scarcity shifts. What becomes scarce is trust.

Without trust, it carries little weight

This is not theoretical. It is visible in audience behavior and in how purchasing decisions are made in a digitally dense world. There

was a time when storytelling differentiated brands. It was expensive, deliberate and editorially disciplined. Distribution required infrastructure and craft required experience. When done well, it built identity, loyalty, and conversion. Today, AI can generate endless narratives across every platform. Volume has replaced scarcity. Storytelling alone is no longer a durable competitive advantage. Without trust, it carries little weight. AI can produce limitless copy and deliver education on demand, but it operates within parameters. It does not create serendipitous exchange, manufacture lived credibility or compress decades of reputation into a prompt. It does not build community. Community exists only when real people show up and participate, and it is from community that trust grows.

Marketing itself has undergone a structural shift. It was once interruption-based: magazines, newspapers, television, and radio pushed messages outward in one direction. You bought space, filled it with noise, and hoped repetition converted into belief. Today marketing is participation-based. It is built on direct relationships with defined audiences. Communication flows both ways. Trust is earned before transaction is expected, and credibility compounds through ongoing interaction rather than occasional campaigns. Reach without engagement is noise. Engagement without trust is temporary.

Belief must be earned

Groups such as ATTA foster trust within a defined ecosystem, and that trust becomes commercial leverage. It converts attention into influence, influence into action, and action into measurable return. As AI scales content production and automates persuasion, credibility becomes the enduring advantage left to human-led brands. When content becomes infinite, belief becomes scarce, and scarcity is where economic value concentrates. Visibility can be purchased. Belief must be earned. For decades, businesses operated on the advantage of information asymmetry. What you knew that others did not know gave you leverage. But AI has changed that equation. Tools, frameworks, analysis, even strategy can now be generated instantly. Knowledge is widely accessible. The advantage is no longer what you know; it is who trusts you.

That is where ATTA thrives. The most effective operators I’ve encountered through the network are rediscovering offense not through secrecy, but through collaboration. They are leaning into community, sharing selectively, learning collectively, and raising standards together. AI has democratized knowledge, but in doing so it has made human trust more valuable. In a world generating thousands of confident answers every minute, the real question is no longer “What is correct?” but “Who do I believe?” Community becomes the human filter: context, lived experience, reputation tested in public.

A structural change

When I attended my first ATTA event in Fiji, what struck me was not competition

but cooperation. Media, operators, and destinations connected over shared challenges and shared ambition. Peer-to-peer exchange carried weight because people were willing to bring mistakes and practical insight into the open. Within ATTA networks, including the ATTA Heroes WhatsApp group, I’ve seen simple operational questions generate generous, practical responses. Historically, that knowledge might have been guarded as competitive advantage. Within a trustbased ecosystem, it circulates because collective strength benefits everyone.

After the Adventure Travel World Summit in Chilean Patagonia, conversations continued long after the event closed. Operators asked how to manage journalist relationships. Journalists asked how to work more constructively with destinations. People were comfortable enough to ask directly, and others were willing to share not out of obligation, but because contributing strengthens the whole. Community concentrates leverage because it aggregates trust. Capital can buy exposure and scale can deliver visibility, but neither guarantees belief. A trusted network of aligned participants generates advocacy that money alone cannot purchase. We are witnessing a structural change, not a passing phase. The age of attention-buying defined the past. The age of community-centered leverage defines what follows. Advertising remains a tool and storytelling remains essential, but the durable metric moving forward is simple: Does the audience trust you enough to act? That is the advantage communities create, and that is where the real leverage now lives.

Steve Dickinson Adventure, Ski & Snow Magazine. Pacific Media Ltd., New Zealand

Adventure Travel During Difficult Times

As geopolitical uncertainty, economic pressure and shifting traveler perceptions reshape global tourism, adventure travel continues to prove its resilience

By Shannon Stowell, CEO of the Adventure Travel Trade Association www.adventuretravel.biz

“Adventure travel will save the world” has long been a tongue-in-cheek saying within the Adventure Travel Trade Association (ATTA) community. While somewhat playful, it reflects a deeper belief: that adventure travel holds values—and potential solutions—relevant to some of the world’s toughest challenges. It sits at the intersection of conflict and peace, exploitation and sustainable use, wealth concentration and distribution, overtourism and healthy tourism, division and respect.

At the same time, the global travel landscape is being reshaped by rising geopolitical instability, increased costs,

shifting safety perceptions, and fluctuating confidence in long-haul travel. Conflicts in Europe, Asia and the Middle East, alongside broader tensions in Asia, have heightened traveler sensitivity to risk. Perception often outweighs reality; entire regions can see demand drop not because they are unsafe, but because they are perceived to be so. For adventure travel—often operating in remote or misunderstood destinations— this perception gap can either suppress demand or redirect it elsewhere.

Long-haul hesitation is also changing behavior. Higher fuel costs and concerns about disruption are pushing travelers

toward closer-to-home experiences. This has fueled growth in “near-haul adventure,” with destinations like Latin America for North Americans or North Africa for Europeans gaining traction. Even within the United States, travelers are rediscovering domestic wilderness as a substitute for more complex international itineraries. A bit of deja vu from the COVID-19 pandemic.

Despite these headwinds, adventure travel continues to demonstrate resilience. Its strength lies in its purpose-driven appeal. Adventure travelers are motivated by meaning rather than convenience; they seek transformative experiences that

justify greater effort and uncertainty. This creates a traveler who is more adaptable and less deterred by friction—provided the reward feels worthwhile. Adventure travelers often define themselves by their passions: “I am a hiker,” “I am a mountain biker,” “I am a birder.” Rarely do we hear someone say, “I am a fly-and-flop traveler who drinks on beaches.”

Operationally, the sector is built for agility. Smaller group sizes, flexible itineraries, and deep local partnerships allow operators to respond quickly to changing conditions. In a volatile world, the ability to pivot—rerouting trips, adjusting activities, or shifting destinations—is a significant advantage over more rigid forms of tourism with heavy capital investments like large hotels.

There is also a lingering preference for space and nature. Post-pandemic, many travelers still associate remote, outdoor environments with safety and well-being. A trek in the Himalayas or a safari in Namibia can feel more controlled and less risky than crowded urban centers, even if the logistics are more complex.

Still, the sector is not immune to vulnerability. Adventure travel depends heavily on destination perception, and negative nar-

ratives—whether accurate or not—can have outsized impacts. It also relies on long-haul travel for many of its most iconic experiences, leaving it exposed when confidence drops. Economic pressures add further complexity, as many adventure trips are discretionary and sensitive to shifts in consumer spending.

ATTA’s nearly 20 years of annual tour operator surveys reflect these dynamics. For the first time, the only destinations in the negative perception zone are the United States and Russia, while Canada ranks fourth in traveler interest. This is not a North America problem, but a specific global reaction to the policies and tone of the U.S. administration—alongside Russia’s ongoing actions. Meanwhile, Northeast Asia, Scandinavia, and South America hold the top three trending spots, with Western Europe and the Mediterranean close behind.

What emerges is a paradox. Adventure travel reflects values that can help address global challenges—fostering peace, supporting sustainable livelihoods, and encouraging cultural understanding. At the same time, it operates within the very systems of uncertainty and perception that shape those challenges.

As ATTA Board member and founder of Imagine It Tourism Group Malia Asfour recently highlighted in a great essay, the adventure industry’s most essential contributors—especially freelance tour guides and small local providers—are also its most vulnerable during crises that don’t attract global attention or where crisis fatigue has set in. When instability and conflict cause tourism to quietly decline, these individuals lose income overnight despite being central to delivering meaningful travel experiences. Guides, drivers, artisans, and small businesses form the human ecosystem of tourism, shaping authenticity and connection, yet their value is often overlooked when demand disappears.

To put a ‘face’ on it, consider for example a small ecolodge in Jordan that supports a network of bakers, drivers, guides and farmers. When demand falters, the ripple effects can be devastating. And, the industry risks losing not just capacity but cultural knowledge and identity—ultimately rebuilding tourism without the very people who give it meaning.

Recently I passed on a request from an advisor looking for some Tibet travel options. An ATTA inbound operator said they had shut down almost all their former Tibet trips. When I asked why, he said that the mini-infrastructure of small operators, lodges, restaurants, etc., had never recovered from COVID and those operators just “eddied out” to work in other opportunities, many never to return. What makes destinations so special—those touches and experiences offered by local people and small businesses—can be damaged or lost when tourism stops.

Adventure travel’s future will depend on trust, resilience, transparency, and adaptability. If the industry continues to communicate clearly, distribute benefits locally, and offer meaningful alternatives in a shifting landscape, it may not “save the world.” But it can offer something that people want—an experience that is not shrink-wrapped or templated but deeply meaningful and sometimes serendipitous experiences of a lifetime—and be a driver of good at the same time.

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Exploring with UnCruise Adventures

UnCruise’s intimate expeditions trade crowds for curiosity and deliver unforgettable journeys off the beaten path

For those who revel in communing with nature and connecting with local cultures, the intimate ships of Seattle-based UnCruise Adventures offer the ultimate dream vacation.

UnCruise Adventures’ expedition boats accommodate anywhere from 22 to 86 passengers. Because of the limited capacity, it doesn’t take long for guests and crew to get to know each other. Some advantages to booking UnCruise include optimal wildlife viewing, smaller guest counts, flexible shore exploration and strong value positioning for pre-formed adult groups.

ALASKA EXCURSIONS

No one does Alaska better. Forget viewing a glacier from a crowded deck; UnCruise takes you to shore in a skiff and bushwhacks up to its towering face. Their itineraries take you into the heart of the Last Frontier. Enjoy kayaking, hiking, bushwhacking, paddle boarding, and more. You’ll have the chance to spot amazing wildlife, including bears, moose, sea otters, humpback whales, and orcas. Each morning, their guides explore the area to ensure the activities offered provide the best possible adventure.

ALASKA’S GLACIER WILDERNESS WITH GLACIER BAY

Another great package is Alaska’s Glacier Wilderness with Glacier Bay.

This 7-night expedition, roundtrip from Juneau, visits the most wilderness areas of any of UnCruise’s Alaska itineraries, providing exclusive access to highly restricted locations. The small size of the 22-guest Safari Quest, a uniquely agile yacht ideal for group charter, allows it to navigate nooks even the line’s other vessels can’t reach.

You can even add to your experience by booking a Denali land package. Discover Alaska’s wild interior on this 8-day journey from Fairbanks to Anchorage. Walk with reindeer, pan for gold, and learn about Alaska Native culture in Fairbanks before venturing deep into Denali National Park on a narrated wilderness tour. Ride a scenic dome railcar to quirky Talkeetna, hike with local guides, and kayak across Byers Lake with views of Denali on clear days.

The Safari Quest is the only UnCruise ship that goes to Admiralty Island National Monument. By kayak or skiff, guests weave in and out of the bays and islets, keeping their eyes open for Alaska brown bears and nesting bald eagles. Tlingit call the island Kootznoowoo, meaning “Fortress of the Bear,” as this national monument has the highest population of brown bears per mile of anywhere on earth. Admiralty Island, moreover, has a higher density of bald eagles than all the other states combined.

UNCRUISE ADVENTURES

Aline Burchfield, (206) 737-5703 alineb@uncruise.com www.uncruise.com

Photos: Kayaking Adventures (above), Humpback Whale Spotting (left) and Wilderness Discoverer (below).

FIND THE WILD

UnCruise Adventures takes you deep into the heart of nature with award-winning small-ship cruises to ﬁ ve breathtakingly remote destinations. With just 22 to 86 guests onboard, every journey feels personal, immersive, and unforgettable. Your fare is all inclusive with guided excursions led by expert naturalists, adventure gear, fresh farm-to-table cuisine, and handcrafted cocktails that taste like celebration. And yes—adventure is always on the menu. Ready to go where the big ships can’t? Don’t cruise, UnCruise.

Branson, Missouri is a destination like no other. From incredible live shows and thrilling attractions to scenic lakes set against the backdrop of the beautiful Ozark Mountains, Branson offers the perfect getaway for groups. The Explore Branson team has made planning simple with this three-day itinerary filled with fun, entertainment, and memorable experiences.

EXPLORE BRANSON

Joslyn Schott

417-243-2109

Jschott@bransoncvb.com

www.explorebranson.com

Adventure in Branson

DAY 1

Get checked into your hotel and take a few minutes to unwind before setting out on your Branson adventure. Enjoy a homestyle meal at Local Flavor, a restaurant that is also a cozy place to bring your loved ones and enjoy some comfort food, homemade desserts and live music. Experience a star-studded spectacle at Legends in Concert at Pepsi Legends Theatre, featuring a rotating cast of celebrity tribute artists that bring iconic performers to life. The theater is the first theater you come to as you travel down the world famous 76 Strip

DAY 2

Savor a delicious breakfast at your hotel to start your day. Make your way to Dogwood Canyon Nature Park, about 45 minutes outside of Branson. Hop onto a tram for the Dogwood Canyon Nature Trail Tram Tour and see native wildlife up close from your seat. Take in the breathtaking view of the Ozarks while eating lunch at Mill & Canyon Grill

After your tour, make your way back to Branson for more fun. Head into the Grand Country Music Hall where you’ll be laughing until your sides hurt at Comedy Jamboree. Fill your plate at the Grand Country Buffet located at Grand Country Resort. While you’re there, check out their gift shop, play a round of mini golf, or hit the arcade. Make your way to Clay Cooper Theatre and end your night with a spectacular show at Clay Cooper’s Country Express.

DAY 3

Enjoy breakfast at your hotel before heading out for another full day of fun. Begin with a morning show from Matt Gumm & Company at Clay Cooper Theatre . You’re always guaranteed a great time at Clay Cooper Theatre. With multiple shows operating throughout the season and special events taking place throughout the year, Clay and his incredible staff go the extra mile to provide a safe, fun, family environment.

Stop for a quick lunch at Sugar Leaf Bakery in the Grand Village Shopping Center, followed by boutique shopping. Sugar Leaf offers an award-winning sandwich, flavored iced teas and desserts that will knock your socks off. Sugar Leaf serves breakfast treats too, starting at 9 a.m. The Grand Village Shops have been honored with both the 2024 Best of Branson award and the Best of SWMO 2025. These awards recognize the unique appeal and high quality of the shopping center, which features an excellent variety of specialty shops, boutiques, gift shops, and dining options.

Next up, explore the stunning aquatic exhibits at Aquarium at the Boardwalk . Make sure to get a photo with Aquarius the Octopus as you walk in. Head to Historic Downtown Branson , where you can shop local, explore great deals on the Branson Landing, and enjoy dinner right on Lake Taneycomo. Take a spin on the Branson Ferris Wheel and enjoy the famous Andy’s custard to end the night on a sweet note.

BRANSON, MO

CelebrateAMERICA’S 250 TH ANNIVERSARY with

Join the movement to honor America’s remarkable 250-year journey! Leisure Group Travel is your destination for all things related to the America 250 commemoration. Whether you’re a destination, attraction, or group tour planner, this is your opportunity to be part of history in the making.

Why Join the America 250 Campaign?

• Elevate Your Visibility: Showcase your destination or attraction in front of thousands of group travel planners looking for patriotic and heritage-themed itineraries.

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• Features on top destinations and events across the country.

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Don’t miss your chance to be a part of the celebration. Visit our America at 250 page for more details on how you can showcase your destination or service or contact us at 630.794.0696, email advertising@ptmgroups.com.

YOUR INVITATION TO EXCITING TRAVEL ADVENTURES

Outdoor adventures. Small-town charm. Family fun. Historical sites. Arts and entertainment. Whatever your vision of the perfect small-town getaway, Corydon and Harrison County, Indiana, make it real.

To learn more visit ThisIsIndiana.org/group-travel

Northeast

From charming small towns to vibrant cities and awe-inspiring natural landscapes, the Northeast offers an ideal setting for every kind of getaway.

AUBURN, NY – Step back in time at the Harriet Tubman National Historical Park. Honor her legacy by visiting the home where she lived in freedom, the church where she worshipped, and the sacred site where she’s laid to rest. Located in the heart of Cayuga County, this newly opened National Historical Park is not to be missed. HISTORICAL ATTRACTIONS

MOUNT WASHINGTON VALLEY, NH – The Conway Scenic Railroad, situated in New Hampshire's Mount Washington Valley, offers a choice of year-round heritage rail excursions. Its signature Mountaineer showcases a four-hour journey recreating the experience of a 1950s streamliner. This climbs through Crawford Notch, across towering trestles and provides stunning views of the White Mountains. Several Victorian-era train stations offer multiple boarding points along the railroad.

RESTAURANTS & DINING

CAYUGA COUNTY, NY – From hometown bakeries to talented local makers, the Sweet Treat Trail partners serve timeless favorites and creative confections. As the leading agriculture producer in New York, groups can indulge in Cayuga County’s farm-fresh seasonal treats from May to October along this award-winning food trail.

1. Thompson Memorial A.M.E Zion Church, Auburn, NY; photo courtesy of Tour Cayuga 2. The Conway Scenic Railroad’s Mountaineer crosses over Frankenstein Trestle in Crawford Notch, New Hampshire. Photo by Brian Solomon. 3. Reese’s Dairy Bar, Cayuga County, NY; photo courtesy of Tour Cayuga

EXPLORE OUTDOORS

MUSIC & ENTERTAINMENT

4

AUBURN, NY – See Broadway in the Finger Lakes at the REV Theatre Company housed inside the historic Merry-Go-Round Playhouse in Emerson Park. Located four hours from New York City and situated between Syracuse, Rochester, and Ithaca, the REV Theatre Co. is one of the largest producing musical theatre organizations outside of the Big Apple.

ROCHESTER, NY – Experience the great outdoors in a place where nature and adventure await. Hike scenic trails at Letchworth State Park, kayak along the Genesee River, or chase waterfalls throughout the region. With four seasons of beauty — blossoming lilacs, vibrant foliage, and snowy wonderlands complete with maple sugaring — Rochester is the perfect destination for outdoor enthusiasts and explorers.

RESTAURANTS & DINING

ROCHESTER, NY – Discover an arts and culture hub where history meets innovation. Explore worldclass museums like The Strong National Museum of Play and George Eastman Museum, admire masterpieces at the Memorial Art Gallery, and experience the city’s vibrant festivals. From murals to music, Rochester is a cultural gem waiting to inspire your next group adventure!

NEW YORK – New York State is a feast for the senses, where world-class chefs, farm-fresh ingredients, and vibrant culinary traditions come together. From awardwinning wineries and craft beverages to iconic bagels, fresh seafood, and innovative dining, every region offers a taste of something unforgettable. Come hungry — New York State’s table is set.

4. The Rev Theatre Company, Auburn, NY; photo courtesy of Tour Cayuga 5. The Strong National Museum of Play; photo courtesy of The Strong National Museum of Play 6. Cycle the Erie Canal; photo courtesy of Visit Rochester/Matt Baldelli/Yellow House Creative 7. Indian Ladder Farms in Altamont, NY; photo courtesy of New York State Division of Tourism

EXPLORE OUTDOORS

CULTURE

HISTORICAL ATTRACTIONS

8 ROCHESTER, NY –

Step into history where innovation shaped a nation. Explore Susan B. Anthony’s home, Frederick Douglass’ legacy, and the immersive Genesee Country Village & Museum, New York State’s largest living history museum. Walk Erie Canal paths, visit the Rochester Museum & Science Center, and uncover stories that changed the world — perfect for history-loving groups and curious explorers!

HISTORICAL ATTRACTIONS

MANCHESTER CENTER, VT – Step into history at Hildene, the former Lincoln family home. Explore the historic mansion, formal gardens, a 1903 Pullman car, onsite cheese-making, scenic trails, and a Lincoln exhibit. Hildene offers a unique glimpse into the life of the Lincoln family, making it a must-visit destination for history lovers.

PLACES TO STAY

STOWE, VT – The von Trapp Family Lodge and Resort offers a unique escape steeped in history from the Sound of Music. Owned and operated by the family, the lodge features mountain views, a Bierhall, and history tours. With winter sports, Heady Topper beer, and year-round charm, it combines relaxation, adventure, and nostalgia.

PLACES

TO STAY

MONTPELIER, VT – Capitol Plaza Hotel captures Vermont’s charm, history, and culture in the heart of Vermont’s capital, Montpelier. Elegant and newly renovated, the hotel offers fine dining and comfort, located within walking distance of shops, art galleries, and the Vermont State House. Enjoy a refined experience with a dash of small-town magic.

MUSIC & ENTERTAINMENT

12 ELKINS, WV –

The Gandy Dancer Theatre is West Virginia’s longest-running dinner theatre, featuring the best musicians, finest singers, and amazing dancers. This award-winning theatre brings to life music from all genres, comedy, and a fantastic plated meal, served right to your seat.

The Winter Mountaineer is Conway Scenic Railroad’s cold season variation of its popular 4-5 hour excursion over New Hampshire’s Crawford Notch. This train typically operates on weekends between Thanksgiving and mid-March. EXPLORE OUTDOORS

MOUNT WASHINGTON VALLEY, NH –

8. Genesee Country Village and Museum; photo courtesy of Visit Rochester 9. VT Hildene, The Lincoln Family Home; photo courtesy of Hildene 10. Von Trapp Family Lodge and Resort

VT Capitol Plaza Hotel

Premier Dinner Show and Tribute to Musical Legends are two of the seven different shows; photo courtesy of Gandy Dancer Theatre 13 Conway Scenic Railroad's Winter Mountaineer. Photo by Brian Solomon

EXPLORE OUTDOORS

RESTAURANTS & DINING

15 BOSTON,

MA – Base your group where the city meets the sea. Boston’s waterfront offers easy access to harbor and river cruises, scenic walks, and vibrant dining. Stay at Royal Sonesta along the Charles River or Hyatt Place Boston Seaport, then enjoy fresh seafood at Legal Sea Foods Harborside or waterfront favorites throughout the city.

14 MOUNT WASHINGTON VALLEY, NH

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Conway Scenic Railroad’s Mountaineer offers a scenic excursion over New Hampshire’s Crawford Notch.

HISTORICAL ATTRACTIONS

NEW YORK STATE – New York State’s history lives on in its landmarks, landscapes, and stories. From Revolutionary War sites and the Erie Canal to grand estates, cultural icons, and vibrant main streets, each region reveals a different chapter of America’s past. Discover the people, places, and moments that helped shape the nation.

MUSIC & ENTERTAINMENT

ELKINS, WV – Starting the day after Thanksgiving, the Mountain Memories Christmas Dinner show and Christmas With Elvis begin. Celebrate the holidays with a Christmas spectacular that only the Gandy Dancer Theatre can provide. With limited shows, make your reservations now!

EXPLORE OUTDOORS

NEW YORK STATE – New York State invites you to explore the outdoors in every season. Hike scenic mountain trails, paddle pristine lakes, chase waterfalls, and bike along historic canals and coastlines. From the Adirondacks to the Finger Lakes to Long Island shores, adventure and natural beauty are always just around the bend.

14. Yellow and Green engine arrives at Crawford Notch Depot. Photo by Mike Lacey. 15. Boston’s waterfront is the ideal spot to base your group. Courtesy of Meet Boston 16. Dancers from the Mountain Memories Christmas Show; photo courtesy of Gandy Dancer Theatre 17. Hudson Valley, New York State; photo courtesy of New York State Division of Tourism 18. Adirondacks, New York State; photo courtesy of New York State Division of Tourism

BOSTON, MA – From the 43-mile Harborwalk to the Charles River Esplanade, Boston offers accessible outdoor options for everyone. Groups can kayak with Charles River Canoe and Kayak, take a biking adventure with Urban AdvenTours, or hop on a Boston Duck Tour. With options by land and by sea Boston makes exploration effortless.

BOSTON, MA – Boston Harbor is more than a backdrop, it's a place to experience living history at the USS Constitution. Enjoy whale watching, stop by the USS Constitution to experience living history, or simply relax on a sunset sail or kayaking excursion. Boating tours offer scalable experiences ideal for groups. Don’t miss seasonal ferry routes to Salem, Provincetown, and the Harbor Islands. 19. From dining to living history

PLACES TO STAY

METROWEST BOSTON, MA – MetroWest offers 44 hotels for every budget, from national brands to boutique inns, including the gorgeously renovated Renaissance Framingham Hotel & Conference Center, the group-centric lakeside Warren Conference Center & Inn with canoes, trails, and ropes courses, and the vibrant, pop-art-filled Verve Hotel Boston Natick, Tapestry Collection by Hilton.

HISTORICAL ATTRACTIONS

22 NIAGARA FALLS, NY

EXPLORE OUTDOORS

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The Niagara Falls Underground Railroad Heritage Center is an immersive museum that brings to light the powerful, authentic stories of freedom seekers and abolitionists in Niagara Falls. Through engaging exhibits, visitors explore the vital role the region’s geography played in the Underground Railroad and learn how local citizens took courageous action in the fight for freedom.

RAINBOW AIR – Experience the most breathtaking views of Niagara Falls with Rainbow Air. Witness the power of nature in quiet comfort as you soar above the Falls for exclusive panoramic vistas. Their amazing helicopter tours and extraordinary Falls access in their “Niagara Virtual” adventure make outdoor exploration unforgettable, thrilling, and uniquely Niagara.

HISTORICAL ATTRACTIONS

RAINBOW AIR – Rainbow Air Tourism Center connects visitors to Niagara’s rich past through flight and storytelling. After soaring above the Falls, explore their new Heritage Gallery, featuring a sweeping survey of Niagara Falls history — from Indigenous heritage and daredevils to hydropower and aviation innovation — through interactive stations celebrating the region’s bold, undaunted spirit.

EXPLORE OUTDOORS

NIAGARA FALLS, NY – Niagara Falls State Park, America’s oldest state park, is open 365 days a year and invites you to experience the power and beauty of the Falls up close. Set across 400 acres of breathtaking scenery, the park offers scenic trails, iconic views, and unforgettable attractions, making every visit an adventure.

CULTURE

NIAGARA FALLS, NY –

Herschell Carrousel Factory Museum celebrates the production of carousels, band organs, and other amusement rides in Western New York. Housed in the National Register–listed Allan Herschell Company Factory Building, visitors can ride antique carousels and explore engaging exhibits and live demonstrations.

RESTAURANTS & DINING

BUFFALO, NY – Welcome to the World Capital of Wings. Buffalo has perfected the wing over six decades with unique sauces, family recipes, and preparation styles. Follow along its Buffalo Wing Trail, 14 neighborhood pubs and taverns serving wings as distinctive as their history. Come pull up a chair and taste the tradition!

HISTORICAL ATTRACTIONS

BUFFALO, NY – Frank Lloyd Wright’s Graycliff is celebrating its centennial in 2026. Graycliff will debut a new Visitors Center, marking 100 years since its completion in 1926 as the summer home of Darwin D. Martin. Designed by Frank Lloyd Wright, the lakeside estate offers guided tours, stunning architecture, and an unforgettable cultural experience for groups.

24. Rainbow Air Tourism Center Niagara Falls, NY; photo courtesy of Rainbow Air 25. Frank Lloyd Wright Graycliff in Derby, NY; photo courtesy of Visit Buffalo 26. Niagara Falls State Park; photo courtesy of NYSOPRHP 27. Herschell Carrousel Factory Museum; photo courtesy of Destination Niagara USA 28. The Buffalo Wing Trail in Buffalo, NY; photo courtesy of Visit Buffalo

29 METROWEST

BOSTON, MA – Step into immersive experiences at the American Heritage Museum, ranked among the world’s top WWII museums, then dine and tour the Wayside Inn, America’s oldest inn. Discover powerful contemporary exhibits at Danforth Art Museum, or lead your group on a simulated space mission at the Christa McAuliffe Center for Integrated Science Learning.

RESTAURANTS &

METROWEST BOSTON, MA – Explore

MetroWest’s vibrant craft beverage scene with 15 breweries and cideries, like CraftRoots, Cold Harbor, or Rushford & Sons, where you can enjoy tastings, live music, and events. Plus, tour GlenPharmer Distillery’s historic setting, then sample inventive spirits featuring local botanicals, or sip handcrafted wines with tapas at La Cantina Winery.

BUFFALO, NY – The Michigan Street African American Heritage Corridor is a nationally and internationally recognized cultural district. Visitors explore Buffalo’s African American history through historic landmarks and institutions spanning the Abolitionist and Civil Rights movements, as well as vibrant cultural and artistic renaissance periods that shaped the city and beyond.

ELKINS, WV –

August brings Aloha From Elvis to the Gandy Dancer Theatre stage. Featuring Robert Keefer as Elvis, you’ll be swept away by his performance! In November, enjoy the hilarious antics of the Murder Mystery Dinner Theatre “Death at 30,000 Feet.” Every crazy moment you’ve experienced flying is captured in this comedic stage performance.

CULTURE

RAINBOW AIR –Rainbow Air reflects the adventurous and evolving culture of Niagara Falls, where innovation, courage, and creativity define the destination. Their panoramic international airborne views, uniquely interactive “Niagara Virtual” adventure, and broadly ranging historical displays let guests engage with a modern presentation of Niagara’s enduring spirit of exploration and imagination.

29. WWI trench experience at the American Heritage Museum, Hudson, MA 30. La Cantina Winery, Franklin, MA 31. Michigan Street African American Heritage Corridor in Buffalo, NY; photo courtesy of Visit Buffalo 32. Aloha with Elvis is a Specialty Show scheduled for August 7th & 8th; photo courtesy of Gandy Dancer Theatre 33. Discover the beauty and power of Niagara Falls from the American side; photo courtesy of Rainbow Air

Midwest

Art and history are woven throughout the Midwest, complemented by an array of outdoor attractions where groups can get outside, explore scenic landscapes and enjoy plenty of room to roam.

CULTURE

DETROIT, MI – Detroit’s art scene is a dynamic fusion of history, innovation, and community. The city is known for its vibrant street art, contemporary galleries, and thriving cultural institutions like the Detroit Institute of Arts and The Sheperd Detroit. Artists reflect the city’s industrial past while pushing boundaries with creative collaborations.

HISTORICAL ATTRACTIONS

DETROIT, MI – Detroit, known as the “Motor City,” revolutionized the automotive industry in the early 20th century. Tour museums like The Henry Ford, Pontiac Transportation Museum, Stahl’s Motors and Music Experience and more. Detroit’s automotive legacy shaped global transportation, fueling economic growth and continues to leave an indelible mark on American culture.

HISTORICAL ATTRACTIONS

3 HARRISON

COUNTY, IN –Harrison County celebrates culture where history and hometown traditions come together. Explore Indiana’s first state capital in Historic Corydon, then experience the beloved Harrison County Popcorn Festival — a tribute to agricultural roots, community pride, and small-town charm. From heritage landmarks to annual celebrations, authentic Hoosier culture lives here yearround.

HISTORICAL ATTRACTIONS

DUBOIS COUNTY, IN – Ranked in the “15 Best Small Towns in the USA,” Huntingburg features a charming Victorian-era downtown with over two dozen shops, eateries, and antique stores. Visit during one of the four strolling events each year, like the Huntingburg Christmas Stroll, for an igloo experience and lively events throughout the downtown.

1. Murals Eastern Market 2. Henry Ford Museum of Innovation; photo courtesy of Amanda Shaffer 3. Harrison County Popcorn Festival 4. Huntingburg’s award-winning downtown

PLACES TO STAY

FRENCH LICK, IN – From lakeside cabins at Patoka Lake to the iconic French Lick Springs and West Baden Springs Hotels, accommodations range from historic luxury to cozy Airbnbs and downtown inns. Whether you’re seeking nature views or walkable charm, there’s a perfect place to unwind.

EXPLORE OUTDOORS

HARRISON COUNTY, IN – Harrison County, Indiana, is an outdoor playground where adventure meets natural beauty. Discover breathtaking caves, paddle scenic rivers, trek forested trails, and bike rolling landscapes. Experience soaring zip lines, championship golf, and unforgettable views around every bend. From sunrise hikes to sunset adventures, the outdoors call you to explore more.

CULTURE

GRAND RAPIDS, MI – One of the world’s 100 most visited art museums, Frederik Meijer Gardens & Sculpture Park features a wide variety of indoor and outdoor gardens. This 158-acre attraction features the most comprehensive outdoor sculpture collection in the Midwest, indoor and outdoor gardens, largest tropical conservatory in the state, nature trails, guided tram and five acre Children’s Garden.

CULTURE

JEFFERSONVILLE, IN – Celebrating 135 years in 2026, Schimpff’s Confectionery delivers sweets and smiles to visitors from all over the globe. The beloved shop, known for its candy making demonstrations, candy museum, and signature red hot drops, was named the best candy store in the country by USA Today readers in 2025.

TRAVERSE CITY, MI – Shaped by ancient glaciers, Traverse City’s stunning landscapes blend natural beauty with rich history. Explore historic lighthouses, sail aboard a majestic tall ship, and visit the Village at Grand Traverse Commons – one of the largest historic reconstruction projects in the country. Experience a region where the past meets unforgettable adventures.

EXPLORE OUTDOORS

5. Patoka Lake 6. Frederik Meijer Gardens & Sculpture Park; Bryan Esler for Experience GR 7. Schimpff’s Confectionery, Jeffersonville, Indiana, Photo Courtesy of SoIN Tourism 8. Harrison County, Indiana 9. Tall Ship Manitou

GRAND RAPIDS, MI – Visit the Christkindl Markt, a traditional European Christmas Market, featuring artisan gift and food vendors, live entertainment and festive fun, at the Grand Rapids Downtown Market. An outdoor Christmas Village lined with 60+ vendors, this winter wonderland is filled with unique Christmas experiences illuminated with international flair.

JEFFERSONVILLE, IN – Twist and shout to more than 50 bands at Abbey Road on the River, the world’s largest Beatles-inspired music festival. Headliners for 2026 include Micky Dolenz of the Monkees, Herman’s Hermits starring Peter Noone and Laurence Juber of Wings. Priority seating and accommodations available for groups.

TRAVERSE CITY, MI – The true allure of Traverse City lies outdoors. Explore the stunning Sleeping Bear Dunes National Lakeshore, hike or ski through vibrant seasons, bike urban trails, paddle along waves, or tee off on lush golf courses. Nature’s energy surrounds you, fueling endless adventures in this breathtaking, year-round destination.

CULTURE

SAGINAW, MI – The Japanese Cultural Center, a five-acred Gardens of Saginaw, is one of the most authentic Japanese gardens in North America, offering classes in traditional Japanese arts. The garden opens April 1st through October 31.

HISTORICAL ATTRACTIONS

FRENCH LICK, IN – Explore the history of French Lick through the iconic West Baden Springs Hotel dome, a landmark of early 20th-century engineering. Visit the restored First Baptist Church in West Baden Springs, reflecting the area’s African American heritage, and ride the French Lick Scenic Railway to experience the region’s longstanding rail and resort history.

10.Christkindl Markt 11. Abbey Road on the River, Jeffersonville, Indiana, Photo Courtesy of SoIN Tourism 12. Sleeping Bear Dunes; photo courtesy of Traverse City Tourism 13. Japanese Cultural Center 14. West Baden

15

DETROIT, MI – Detroit’s music scene is legendary, known for its contributions to Motown, techno, gospel, and rock. Experience the iconic Motown Museum, music festivals like the Detroit Jazz Festival or Movement Festival. Visit historic venues like the Fox Theatre and Detroit Music Hall. The city has shaped global music through the years.

DUBOIS COUNTY, IN – Visit the Jasper Downtown Shopping District and the area around the square filled with vitality, history, variety of shops, and gathering spaces. Nearby, the Old Jasper area hosts a tourist train, historic grist mill, one-room schoolhouse and year-round art galleries.

HISTORICAL ATTRACTIONS

17 GRAND RAPIDS, MI – Tour the Meyer May House, a meticulously restored Frank Lloyd Wright Prairie House. The house is complete with original furnishings and faithfully executed reproductions. The Meyer May House provides the rare opportunity to experience a Prairie house exactly as Frank Lloyd Wright intended.

Motown

Jasper

Wendonah 19. Traverse City, Michigan

BAY CITY, MI – The Princess Wenonah offers a unique perspective of Bay City. Explore abundant natural beauty from its decks. It offers public tours and cruises on the Saginaw River and Saginaw Bay. Group pricing is also available on evening and weekend events! See the website at www.baycityboatlines.com for current schedule of events.

19 TRAVERSE

CITY, MI – Traverse City blends small-town charm with big-city culture, thanks to a thriving arts scene. Highlights include the Traverse City Philharmonic, the world-renowned Interlochen Center for the Arts, award-winning authors at the National Writers Series, and the Dennos Museum Center, home to stunning exhibits and one of the world’s largest Inuit art collections.

15.

Recordings 16.

Downtown Shopping District 17. Meyer May House; Photo courtesy of Nick Irwin for Experience GR 18. Princess

CULTURE

HISTORICAL ATTRACTIONS

20 NEW ALBANY,

IN –

History lovers will feel at home exploring unique landmarks and museums in Southern Indiana, including the Culbertson Mansion State Historic Site. Learn about the Culbertson family on a tour of this grand Victorian era mansion showcasing the opulence of the Gilded Age, complete with lavish furnishings and intricate architectural details.

HISTORICAL ATTRACTIONS

21

DUBOIS COUNTY, IN – This “Castle on the Hill”, also known as Monastery Immaculate Conception, is home to one of the nation’s largest group of benedictine nuns. Tour the majestic domed church with gold leaf accents, 88-ft ceilings, 89 angels, stainedglass and carved wood accents. On the grounds visit a brewery and gift shop featuring anti-aging cookies and unique ales.

22

MIDLAND, MI – Aloft or alit, Dow Gardens — its Whiting Forest, Canopy Walk and other features within — offers a year-around menu of novel experiences, a merry-go-round of adventures circling the seasons, a picnic of perspectives. The Canopy walk is 1,400 feet of a gently graduated walking path that takes you 4 stories above the forest floor.

MUSIC & ENTERTAINMENT

23 HARRISON COUNTY,

IN –

Harrison County sets the stage for unforgettable music and entertainment. Experience bigname concerts at Caesars Southern Indiana, then enjoy hometown bands and rising artists at vibrant local festivals and community events. With charming small-town streets, live music fills the calendar with energy, excitement, and memorable performances year-round.

24

FRENCH LICK, IN – Surrounded by rolling hills, forests, and waterways, French Lick offers a wide range of outdoor experiences year-round. Enjoy scenic hiking and biking trails, championship golf, boating and relaxation at Patoka Lake, explore Hoosier National Forest, and wildlife encounters at Wilstem Wildlife Park, all set within the area’s peaceful natural surroundings.

20. Culbertson Mansion State Historic Site, New Albany, Indiana, Photo courtesy of SoIN Tourism

Monastery Immaculate Conception

Dow Gardens

Caesars Southern Indiana Volt Lounge, Elizabeth, Indiana

French Lick has great golf courses.

EXPLORE OUTDOORS

South

Whether you’re exploring historic landmarks, enjoying lovely landscapes, eating amazing southern cuisine or experiencing fabulous live music, the South rewards every kind of curiosity.

EXPLORE OUTDOORS

CHILDERSBURG, AL – DeSoto Caverns is a series of caves located in the foothills of the Appalachian Mountains. It is touted as “Alabama’s Big Cave.” In addition to the caves, the park offers various other attractions, including a three-quarter acre maze known as the Lost Trail Maze, panning for gemstones, a climbing wall, and amusement park style rides. While on the caverns tour, visitors can view a sound, light, and water show that changes with the holidays and seasons.

HISTORICAL ATTRACTIONS

BIRMINGHAM, AL – The 16th Street Baptist Church in Birmingham, Alabama was bombed on Sunday, September 15, 1963, as an act of white supremacist terrorism. The explosion at the African American church, killing four girls, marked a turning point in the United States 1960s Civil Rights Movement, contributing support for passage of the Civil Rights Act of 1964.

EXPLORE OUTDOORS

3

CRAZY SISTER MARINA, SC – Murrells Inlet is the seafood capital of South Carolina and a gateway to coastal adventure. Boat tours departing from Crazy Sister Marina explore salt marshes, barrier islands, and wildlife habitats where dolphins, birds, and sea life thrive. The nearby MarshWalk offers waterfront dining, live music, and stunning sunset views.

CULTURE

EUREKA SPRINGS, AR – The soul of Eureka Springs is rooted in something distinctly personal with a warm, open-armed welcome to all walks of life. Culture seekers are free to immerse themselves in lively parades, vibrant galleries, world-class dining, or live music pouring through the charming, brick-lined streets of Historic Downtown.

PLACES

EXPLORE OUTDOORS

EUREKA SPRINGS, AR – What separates Eureka Springs from other outdoor destinations is that art collides with nature. Where else can you find an all glass chapel nestled in the woods, hiking trails leading to nature’s sculptors, bigfoot by the lake, and mountain biking trails next to a giant Jesus statue?

TO STAY

EUREKA SPRINGS, AR – Staying in Eureka Springs isn’t just a place to lay your head after a day of exploration. It’s an authentic experience filled with wonder, charm, and relaxation. From treehouses and hobbit homes to cozy cottages, Victorian BnBs, and historic hotels, the town offers a variety of unique accommodations.

1. Alabama’s Big Cave; photo courtesy of ATD 2. What Happened Here Changed the World”; photo courtesy of ATD 3. Boat tours departing from Crazy Sister Marina along the MarshWalk, Murrells Inlet, South Carolina; photo courtesy of Visit Myrtle Beach. 4. Drumming in Basin Spring Park; photo courtesy of Eureka Spring Arkansas 5. Blue Spring Heritage Center; photo courtesy of Eureka Spring Arkansas 6. Enchanted Treehouses; photo courtesy of Eureka Spring Arkansas

MUSIC & ENTERTAINMENT

MOBILE, AL – Mardi Gras Park is a lively downtown destination celebrating the nation’s oldest Mardi Gras tradition, dating back to 1703. Visitors can explore statues honoring Joe Cain and Carnival royalty, enjoy festive photo opportunities, and experience the city’s rich culture.

PLACES TO STAY

BRANSON, MO – Branson offers accommodations from luxury to family-friendly comfort. Highlights include Big Cedar Lodge, Chateau on the Lake Resort, Spa, and Convention Center, and Hiltons of Branson. Visitors can also enjoy new options like Element by Marriott Branson and the upcoming Silver Dollar City Resort, projected to open in 2027.

MUSIC & ENTERTAINMENT

9 BRANSON,

MO –

Recently named the Live Entertainment Capital of Missouri, Branson delivers unforgettable performances year-round. From high-energy concerts and comedy shows to dazzling illusionists, there’s something for every taste. With dozens of theaters and diverse acts, visitors can easily fill their nights with world-class entertainment experiences

CARTERSVILLE, GA – Celebrate and connect with automobiles through art, design, and innovation at the world-class Savoy Automobile Museum. With diverse, rotating exhibits and curated programming, the museum offers dynamic, everchanging galleries for a wide range of visitors. Guests can also dine at Savoy Café and enjoy a meal Under the Wheel.

HISTORICAL ATTRACTIONS

CARTERSVILLE, GA – Step into history at Rose Lawn the former home of evangelist Reverand Samuel Jones, for whom the Ryman Auditorium in Nashville was built. Listed on the National Register of Historic Places, this beautifully preserved Victorian estate offers rich history, period furnishings, and an intimate connection to American religious and cultural heritage.

EXPLORE OUTDOORS

12 DAYTONA BEACH,

FL – Any visit to the Daytona Beach area should include time outdoors at the “World’s Most Famous Beach.” Enjoy 23 miles of shoreline for swimming, biking, paddleboarding, kayaking, and watersports. Add wildlife boat tours to see bottlenose dolphins and manatees in their natural habitat, perfect for memorable, active experiences.

7. Home of our nation’s 1st Mardi Gras; photo courtesy of ATD 8. Branson, Missouri 9. Timothy Dutton of the performing Duttons; photo courtesy of The Dutton Family Theatre 10. Savoy Automobile Museum, Cartersville GA; photo courtesy of Savoy Automobile Museum 11. Rose Lawn, Cartersville, GA; photo courtesy of Cartersville Museum City 12. Daytona Beach Boardwalk and Hotels

CULTURE

DOLLYWOOD, TN – At Dollywood’s Flower and Food Festival, spring splendor blooms, celebrating the beauty of the season among larger-than-life mosaicultures and half a million vibrant flowers. Awaken your tastebuds with mouthwatering, festival-exclusive flavors. Soak in the spirit of song and story at engaging new shows. Dance and play in a rainbow wonderland under Umbrella Sky, a dazzling art installation that dapples Dollywood in a kaleidoscope of color.

HISTORICAL ATTRACTIONS

DAYTONA BEACH, FL – The Daytona Beach area features worldfamous attractions, including Daytona International Speedway tours, historic sites like the Ponce Inlet Lighthouse, engaging marine exhibits at the Marine Science Center, immersive wildlife experiences at the Daytona Aquarium & Rainforest Adventure, and seasonal beachfront concerts and fireworks at the Bandshell.

RESTAURANTS & DINING

EXPLORE OUTDOORS

BRANSON, MO – Outdoor adventure thrives in Branson’s scenic Ozarks setting. Table Rock Lake is perfect for boating and water sports, while Lake Taneycomo draws anglers year-round. For a guided adventure, Pink Jeep Tours Branson offers off-road excursions showcasing breathtaking views, and there are plenty of hiking trails through the Ozark Mountains with gorgeous scenic overlooks.

RESTAURANTS & DINING

CARTERSVILLE, GA – Savor the aroma and handcrafted taste of freshly baked bagels at Nagel’s Bagels. Made daily with just six thoughtfully chosen ingredients, this family-owned favorite blends a cozy, French-inspired interior with warm hospitality, perfect for relaxed mornings, leisurely brunches, and enjoying locally roasted coffee in a welcoming historic downtown setting.

DAYTONA BEACH, FL – From beachfront favorites like Crabby’s Oceanside and Racing’s North Turn to unforgettable experiences like the Lady Dolphin dinner cruise and a Polynesian fire show, Daytona Beach serves up group dining with plenty of personality.

DOLLYWOOD, TN – Immerse yourself in the spirit of Christmas at Dollywood’s Smoky Mountain Christmas presented by Humana. Discover a winter wonderland illuminated with over six million twinkling lights, dozens of towering Christmas trees and more, all adding a cheerful glow to awardwinning attractions, like the new Peppermint Valley in Country Fair. Embrace this special time of year as you discover festive flavors, heartwarming holiday shows, and seasonal shopping, all nestled in the heart of the Smokies. Discover the warmth, wonder and glow of the most cherished holiday traditions at Dollywood.

13. Dollywood 14. Branson, Missouri 15. Nagel’s Bagels, Cartersville GA: Photo courtesy of Nagel’s Bagels 16. Daytona Beach, Florida 17. Eat delicious food in Daytona Beach, Florida 18. Dollywood, Tennessee

CULTURE

CULTURE

DOLLYWOOD, TN – Built around the rich traditions of storytelling and togetherness, Dollywood’s DreamMore Resort and Spa is just minutes from Dollywood’s award-winning theme parks. This hotel in Pigeon Forge near Gatlinburg upholds the spirit of the South in a fresh new way, as it can only be imagined by Dolly and Dollywood.

PLACES TO STAY

20 FLORIDA’S HISTORIC

COAST, FL –

Discover the perfect place to stay on Florida’s Historic Coast, from cozy B&Bs and historic inns to beachside resorts, hotels and vacation rentals. Whether you crave classic charm, ocean views, family-friendly comfort or luxury amenities near St. Augustine and Ponte Vedra beaches, your ideal coastal retreat awaits.

RESTAURANTS & DINING

FLORIDA’S HISTORIC COAST, FL – Savor the diverse culinary scene of Florida’s Historic Coast, from fresh seafood shacks and beachfront cafés to global flavors and fine dining. Enjoy locally loved eateries, international cuisine, craft brews and wines, welcoming cafés and waterside spots in historic St. Augustine & Ponte Vedra Beach.

FORT SMITH, AR – In Fort Smith, Arkansas, discover a central location surrounded by natural beauty. Explore nearby state parks like Mount Magazine, Lake Fort Smith, and Devil’s Den, and enjoy in-city favorites like the Greg Smith River Trail, Ben Geren Park, and Arkansas River fishing for memorable outdoor adventures.

HISTORICAL ATTRACTIONS

23 FLORIDA’S

HISTORIC COAST, FL –

Step into more than 450 years of history on Florida’s Historic Coast. Explore iconic landmarks, centuries-old forts, museums, and preserved streets where cultures collide. From St. Augustine’s colonial roots to living history experiences and guided tours, discover stories that shaped America. Perfect for families, history buffs and travelers alike.

HISTORICAL ATTRACTIONS

FORT SMITH, AR – Fort Smith invites you to explore its rich heritage, from the Fort Smith National Historic Site and U.S. Marshals Museum to the Fort Smith Museum of History. Round out your visit with memorable stops at Miss Laura’s Brothel Museum and the Clayton House for a truly unique step back in time.

RESTAURANTS & DINING

FORT SMITH, AR – Shaped by its history as a cultural crossroads, Fort Smith offers everything from Southern comfort food and BBQ to global cuisine, plus spacious dining rooms and outdoor patios perfect for gathering together. Enjoy smoky barbecue, crispy fried chicken, fresh catfish, and international cuisine in relaxed, inviting settings that make shared meals part of the experience.

19. Dollywood’s DreamMore Resort and Spa 20. Casa Monica Resort & Spa, St. Augustine, Florida 21. Cap’s On The Water, Vilano Beach, Florida 22. Mount Magazine; photo courtesy of Discover Fort Smith 23. Castillo de San Marcos National Monument, St. Augustine, Florida 24. US Marshall Museums; photo courtesy of Discover Fort Smith 25. Fort Smith; photo courtesy of Discover Fort Smith

EXPLORE OUTDOORS

EUREKA SPRINGS, AR –

Experience the power of the Great Passion Play in Eureka Springs, Arkansas. Performed in a breathtaking outdoor amphitheater, this moving production brings the story of Christ to life with a full cast, dramatic staging, animals, and stunning Ozark scenery — an unforgettable evening under the stars.

HISTORICAL ATTRACTIONS

EUREKA SPRINGS, AR – The Great Passion Play in Eureka Springs is one of America’s longestrunning outdoor dramas, welcoming over 8 million people since 1968. This iconic faith-based production preserves biblical history through live performance, monumental artwork, and sacred storytelling, making it a significant cultural and historical landmark in the Ozarks.

PLACES TO STAY

PIGEON FORGE, TN – Whether it’s a resort with a beautiful spa and rooftop view or a place to park your RV, where you rest your head is an important part of every trip. Pigeon Forge offers more than 16,000 different overnight accommodations to choose from.

HISTORICAL ATTRACTIONS

MUSIC & ENTERTAINMENT

29EUREKA SPRINGS, AR –

Experience the inspiring original score of the Great Passion Play, recorded by the world-renowned Budapest Scoring Orchestra. Sweeping orchestration and powerful themes beautifully underscore dramatic storytelling beneath the Ozark sky. Each performance moves the heart and lifts the spirit, creating an unforgettable evening of faith-filled artistry for every generation.

DESTREHAN, LA –

Destrehan Plantation is the oldest documented plantation home in the Lower Mississippi Valley, dating back to 1787. This stately Creole-style manor offers visitors a powerful and authentic look into Louisiana’s colonial, antebellum, and Reconstruction eras. Guided tours interpret the lives of the plantation’s owners as well as the enslaved men, women, and children whose labor shaped the property’s history.

MUSIC & ENTERTAINMENT

RESERVE, LA – The Historic Riverlands Soul River Musical Journey is an immersive cultural experience celebrating the rich musical heritage of African American artists. This journey highlights themes of resilience, faith, struggle, perseverance, and hope through compelling narration and live performances. It features a variety of music genres, including gospel, spirituals, soul, rhythm and blues, and early rock influences.

RESTAURANTS & DINING

VACHERIE, LA – Spuddy’s Cajun Cooking Experience offers an interactive culinary journey showcasing the flavors, traditions, and stories central to authentic cuisine in Louisiana’s River Parishes. Led by Chef Spuddy, this course covers the essentials of Cajun and Creole cooking, emphasizing the use of fresh, local ingredients for preparing dishes like gumbo, jambalaya, étouffée, and Andouille specialties.

26. Cast members perform a powerful scene from the Great Passion Play in Eureka Springs; photo courtesy of Cara Brescia 27. A powerful scene unfolds on stage at the Great Passion Play in Eureka Springs; photo courtesy of Mallory Butler 28. Cabins, Pigeon Forge, Tennessee 29. A touching moment of healing unfolds on stage at the Great Passion Play in Eureka Springs; photo courtesy of Glen Couvillion 30. Destrehan Plantation in Louisiana 31. Photo Historic Riverlands; photo courtesy of Boone Clemmons 32. Spuddy’s Cajun Cooking in Vacherie, Louisiana

HISTORICAL ATTRACTIONS

PIGEON FORGE, TN – With more than 100 attractions, you can make moments happen and memories that last a lifetime. Your favorite Pigeon Forge attractions create new experiences every year, and you’ll want to explore them all.

MUSIC & ENTERTAINMENT

PIGEON FORGE, TN – Get on your feet and sing, dance and laugh your way through Pigeon Forge with dinner shows, musical performances, acrobatics, and an all-star cast of animals. Let its world-class entertainers help you hit a high note at your getaway to the Smokies.

EXPLORE OUTDOORS

35 FLORENCE, SC

– The Revolutionary Rivers National Water Trail in Florence is a 60+mile paddling route along the Lynches Scenic River. It’s a National Water Trail where kayakers float through cypress swamps tied to Revolutionary War history and the “Swamp Fox” Francis Marion, with wildlife and scenic nature.

MUSIC & ENTERTAINMENT

LAKE CITY, SC – ArtFields in Lake City is a vibrant annual art competition and festival each April that turns the entire town into a gallery. Showcasing hundreds of works by Southeastern artists, awarding over $100,000 in prizes, celebrating art, community, and cultural revitalization.

RESTAURANTS & DINING

37 FLORENCE COUNTY, SC

–

The SC Pecan Trail winds through Florence County, spotlighting pecan-inspired salads, baked goods, chocolates, desserts, and drinks. From farm-fresh flavors to creative culinary treats, it’s a delicious way to experience local restaurants, bakeries, and Southern hospitality — all centered around South Carolina’s signature nut.

MUSIC & ENTERTAINMENT

MYRTLE BEACH, SC – Celebrating more than 40 years of live entertainment, The Carolina Opry is one of Myrtle Beach’s most iconic stage shows. Featuring award-winning performers, high-energy music, comedy, and dance, the theater delivers unforgettable productions just minutes from oceanfront resorts, dining, and attractions.

HISTORICAL ATTRACTIONS

MURRELLS

INLET,

SC –Brookgreen Gardens blends art, history, and nature across 9,000 acres of Lowcountry beauty. Home to the nation’s largest collection of American figurative sculpture, this National Historic Landmark also features botanical gardens, wildlife exhibits, and Lowcountry history that make it a must-visit cultural stop along the Grand Strand.

33. The Island, Pigeon Forge, Tennessee; photo courtesy of @CincyShark79

34. Dolly Parton’s Stampede, Pigeon Forge, Tennessee 35. US Marshall Museums; photo courtesy of Discover Fort Smith 36. Artfields, Lake City, South Carolina 37. SC Pecan Trail, Florence, South Carolina 38. The Carolina Opry Theater, Myrtle Beach, South Carolina; photo courtesy of Visit Myrtle Beach 39. Brookgreen Gardens sculpture and botanical gardens, Murrells Inlet, South Carolina; photo courtesy of Visit Myrtle Beach

West

The Western Region of the United States is home to incredible landscapes, alluring natural beauty and bustling cities filled with great food, entertainment and attractions.

RESTAURANTS & DINING

1

EL PASO, TX – A staple in the city’s taco scene, Taconeta elevates Mexican street food with bold flavors and high-quality ingredients. Its vibrant atmosphere and inventive menu create a lively yet welcoming setting. Blending authenticity with innovation, Taconeta reflects El Paso’s dynamic food culture and is a must visit, perfect for group dining.

LAS CRUCES, NM – New Mexico Farm and Ranch

Heritage Museum is 47 acres packed with real stories about real people. Visitors can stroll along corrals filled with livestock, enjoy several gardens and watch one of the museum’s many demonstrations. The interactive museum brings to life the 4,000-year history of farming and ranching in New Mexico.

3

MEDORA ND – Step into conservation history at the Theodore Roosevelt Presidential Library, opening summer 2026 in the North Dakota Badlands. Explore immersive galleries, rare artifacts, and a recreated Elkhorn Ranch cabin while overlooking the Little Missouri River. Sustainable design and surrounding trails create an inspiring, shared experience rooted in place.

MEDORA, ND – Explore the rugged beauty of the Badlands at Theodore Roosevelt National Park. Spot wild horses and bison, hike colorful canyon trails and experience the landscapes that shaped Roosevelt’s conservation legacy. Scenic drives and overlooks create unforgettable shared moments in one of America’s most striking and uncrowded national parks.

MEDORA, ND –

Enjoy a cliffside Badlands evening at the Pitchfork Fondue and Medora Musical. Watch cowboy chefs cook steaks on pitchforks, enjoy a classic western barbecue buffet and live music, then experience an outdoor musical celebrating the spirit of the American West under the open Badlands sky.

LONE WOLF, OKLAHOMA –

At Quartz Mountain State Park, golden sunsets highlight rugged granite peaks and the shimmering waters of Lake Altus-Lugert. Guests at Quartz Mountain Lodge enjoy lakeside views, scenic hiking trails, wildlife encounters, and peaceful skies. Oklahoma has 37 State Parks to explore.

RESTAURANTS & DINING

EXPLORE OUTDOORS

CULTURE

1. Taconeta in El Paso; photo courtesy of Visit El Paso 2. New Mexico Farm & Ranch Heritage Museum; photo courtesy of Visit Las Cruces 3. The Theodore Roosevelt Presidential Library opens in 2026 4. Theodore Roosevelt National Park in Medora, North Dakota 5. Pitchfork Steak Fondue and Medora Musical in Medora, North Dakota 6. Quartz Mountain State Park in Oklahoma

PLACES TO STAY

WYOMING –

This is where the West still lives. Stand alongside tribal nations, honoring deep-rooted traditions. Ride with working ranchers and cheer on generations of rodeo grit. Trace the emigrant trails and wander frontier towns that refuse to fade. In Wyoming, heritage is not history. It is a way of life.

OKLAHOMA –Oklahoma’s Native American culture is vibrant and living, shaped by 39 Tribes whose traditions, art, and languages continue to thrive. At the First Americans Museum (FAM) in Oklahoma City, visitors experience powerful stories of resilience and innovation. FAM is one of many Native American Cultural experiences in Oklahoma.

HISTORICAL ATTRACTIONS

WYOMING – Go where legends were made. Walk the grounds of frontier forts, restored main streets and pioneer settlements that shaped a nation. Come face-to-face with dinosaur fossils, outlaw lore and the railroads that pushed westward expansion forward. In Wyoming, history is not behind glass. It surrounds you.

OKLAHOMA –Oklahoma proudly boasts the longest drivable stretch of historic Route 66, spanning more than 400 miles of iconic Americana. From Weatherford’s towering Space Giant to neon-lit diners, vintage motor courts, and charming small towns, the Mother Road delivers authentic road trip nostalgia and unforgettable experiences across the state.

OUTDOORS

WYOMING – Answer the call of open country. Climb wind-carved badlands, paddle high plains waters, roam mountain forests and desert basins without fences or limits. Watch pronghorn sprint across the prairie and wild horses run free. In Wyoming, adventure is not scheduled. It is discovered by those bold enough to seek it.

EXPLORE OUTDOORS

LAS CRUCES, NM – Experience the world’s largest gypsum dune field less than an hour from Las Cruces. Explore the exhibits, walk, sled, or picnic. Knowledgeable rangers help visitors learn about the hardy ecosystem through interpretive programs, guided hikes and seasonal programs, suitable for visitors of all ages.

HISTORICAL ATTRACTIONS

LAS CRUCES, NM – Located on the plaza in Mesilla, the Taylor-Mesilla Historic Site embodies the rich history and heritage of the Southwest Borderlands. The property is listed on the National Register of Historic Places and consists of two storefronts and a large residence that reflects the experiences of a multicultural family and community.

7. Native American Beavers Bend in Oklahoma 8. The West still lives in Wyoming 9. Legends were made in Wyoming 10. Route 66 Astronaut 11. Answer the call of the open country in Wyoming 12. White Sands National Park, Las Cruces, NM; photo courtesy of Visit Las Cruces 13. Taylor-Mesilla Historic Site; photo courtesy of Visit Las Cruces

EXPLORE

Canada

Canada is a premier destination for group travel, offering a wide range of experiences to suit every interest. Its lively cities feature world-class museums, theaters, and festivals, while food enthusiasts can explore a diverse and dynamic culinary scene. Beyond the urban centers, Canada’s breathtaking landscapes and national parks provide endless opportunities for outdoor adventure, from scenic hikes to exhilarating ski trips.

CULTURE

TORONTO – Toronto is a city where hundreds of cultures create, grow and belong together. From world class theatres and live music to exciting festivals yearround, Toronto’s cultural scene offers something that everyone can enjoy together. Spend the day wandering the Royal Ontario Museum or the Art Gallery of Ontario, then gather for an evening with the Canadian Opera Company, the Toronto Symphony Orchestra, or the National Ballet of Canada.

MUSIC & ENTERTAINMENT

PRINCE EDWARD ISLAND –

Experience the PEI International Shellfish Festival, celebrating 30 years of world-class seafood, top Canadian chefs, and vibrant East Coast entertainment. Enjoy fresh oysters, chef and shucking competitions, live music and Prince Edward Island hospitality, taking place in Charlottetown September 18-20, 2026.

HISTORICAL ATTRACTIONS PLACES TO STAY

TORONTO – The city’s history is woven into the places people love to gather. Walk the cobblestone streets of the Distillery Historic District, explore the towers and hidden corners of Casa Loma, or follow the aromas through the St. Lawrence Market. Add a stop at the Bata Shoe Museum or City of Toronto Museums for stories that surprise and spark conversation.

NEW BRUNSWICK – Perched above the Bay of Fundy in historic St. Andrews bythe-Sea, The Algonquin Resort blends grand elegance with coastal charm. This iconic landmark offers refined accommodations, ocean views, championship golf, spa indulgence, and timeless Maritime hospitality in one unforgettable seaside retreat.

1. Four Seasons Hotel 2. Casa Loma, Toronto Ontario Credited: © Destination Toronto) 3. International Shellfish Festival 4. The Algonquin Resort, St. Andrews by-the-Sea, New Brunswick

PLACES TO STAY

MUSIC & ENTERTAINMENT

TORONTO – There’s always something happening in Toronto. Catch live performances along the waterfront at Harbourfront Centre, enjoy a Broadway hit from Mirvish Productions, or plan around festivals like the Toronto Jazz Festival and Toronto International Film Festival. For a memorable night out, dinner theatres such as Famous PEOPLE Players and Medieval Times Dinner & Tournament keep groups entertained.

EXPLORE OUTDOORS

7 PRINCE EDWARD ISLAND –

Prince Edward Island is a golfer’s paradise, offering 25 + stunning courses where you can easily play multiple rounds in a day. With scenic coastal views and fairways suited to every skill level, PEI delivers unforgettable golf at every turn.

PRINCE EDWARD ISLAND – Escape to Blackbush Beach Resort, PEI’s newest coastal oasis. This eco-friendly resort offers casual fun with views of the dunes of Blackbush Island. Enjoy beach walks, yoga, fresh local food and coffee at FiN Folk Food, and curated off-site experiences. Bring your dog! Open yearround, Blackbush is your perfect base to explore PEI’s natural beauty and tranquility.

NEW BRUNSWICK – Fundy Trail Provincial Park showcases New Brunswick’s coastal beauty along the Bay of Fundy. Dramatic cliffs, forested hiking trails, waterfalls, and secluded beaches reveal some of the world’s highest tides. Scenic lookouts and outdoor adventures make this park a must for nature lovers and explorers alike.

NEW BRU NSWI CK – Indigenous culture is deeply woven into New Brunswick. Mi’gmaq, Wolastoqiyik, and Peskotomuhkatiyik Nations of the Wabanaki Confederacy share living traditions through art, language, stories, trails, and place names. Visitors are welcomed to powwows and immersive experiences rooted in land and water.

5. Hotel Acadia at Night Blackbush Beach Resort 6. King Street at night during the Toronto International Film Festival in front of Roy Thomson Hall, Toronto Ontario. © Destination Toronto 7. The Links at Crowbush Cove 8. Fundy Trail Provincial Park, New Brunswick 9. Sitansisk Powwow, Fredericton Capital Region, New Brunswick

EXPLORE OUTDOORS

CULTURE

TOUR PLANNING?

BRING IT TO

Take the pressure out of group tour planning by picking a place 19 million people visit every year. Myrtle Beach has it all – 60 miles of beaches, 2,000+ restaurants and hundreds of attractions to keep people of all ages engaged and entertained. Our team is here to help you put together the perfect trip, whether you’re planning for a student group, veterans reunion, motorcoach tour or musical event.

60 miles of sunny, sandy beaches and 14 unique communities to explore.

Scenic cruises and fishing charters. Endless fun on and off the water.

10 WAYS TO ENJOY MARYLAND

Outdoors in

Maryland offers outstanding outdoor experiences in every corner of the state the

Maryland may be one of the smaller states on the map, but outdoor enthusiasts quickly discover it punches far above its weight. Within just a few hours, travelers can go from hiking mountain trails in the western part of the state to kayaking through quiet Chesapeake Bay marshes or relaxing on Atlantic beaches where wild horses roam free.

The state’s diverse landscapes create an outdoor playground that works in every season. Spring brings colorful blooms and migrating birds. Summer is made for paddling, sailing and crabbing along the Chesapeake Bay. Fall turns western Maryland into a canvas of fiery foliage, while winter offers snowy escapes in the mountains. Add in charming waterfront towns, fresh seafood and deep-rooted American history, and Maryland becomes the kind of destination that rewards travelers who love mixing outdoor adventure with culture and character.

Here are 10 unforgettable ways to experience the outdoors in Maryland.

GO CAMPING IN MARYLAND’S STATE PARKS

Maryland’s state parks stretch from the Appalachian Mountains to the Atlantic Coast, offering nearly 100,000 acres of outdoor adventure. With more than 60 state parks scattered throughout the state, there’s no shortage of places to unplug and reconnect with nature.

Some parks immerse visitors in history. Travelers can explore landscapes tied to Harriet Tubman, Clara Barton and Thomas Stone or stand on hallowed ground at Antietam and Fort McHenry. Others showcase Maryland’s natural beauty, from the sandy shores of Assateague Island to the marshlands of Blackwater National Wildlife Refuge.

Camping is one of the best ways to experience it all. The Maryland Park Service operates more than 2,000 campsites along with cabins, camper cabins and picnic shelters. Some travelers use the parks as a basecamp for hiking, biking and kayaking, while others simply want a peaceful evening around the campfire under a sky full of stars.

SET SAIL ON THE CHESAPEAKE BAY

There’s something timeless about sailing on the Chesapeake Bay.

The rhythmic sound of waves hitting the hull, the snap of wind catching the sails and the endless blue horizon create an experience that feels both peaceful and deeply connected to Maryland’s identity. But what makes the experience even more memorable is doing it with a local Chesapeake Bay storyteller.

These captains don’t simply guide boats. They share generations of knowledge about the Bay’s maritime heritage, fishing culture and hidden corners most visitors never see. Travelers hear stories about watermen, storms, crab harvests and life on the Chesapeake while gliding across one of America’s most iconic waterways.

ENJOY MARYLAND’S BEACHES

Most travelers know Ocean City, but Maryland’s beach scene stretches far beyond its famous boardwalk.

One of the state’s most remarkable coastal destinations is Assateague Island, where wild horses roam freely along pristine beaches and marshlands. Families can camp directly near the shoreline, hike nature trails or simply relax while watching the famous horses wander through the dunes.

Other beaches offer completely different experiences. Sandy Point State Park near Annapolis combines swimming, boating and fishing with spectacular Chesapeake Bay views. Betterton Beach provides calmer waters and a laid-back atmosphere perfect for families.

“ From mountain trails to Chesapeake marshes and Atlantic beaches, Maryland turns a small map into a big outdoor adventure.

With more than 3,500 miles of coastline, kayakers can enjoy a variety of places to paddle in Maine.

Maryland is home to more than 60 state parks.

If you prefer lake swimming, try Cascade Lake in Hampstead, which features waterslides, platforms and paddleboats and a “Spray ‘N’ Playground,” or the 42-acre, Appalachian lake at Greenbrier State Park in Boonsboro. Cool off at Gunpowder Falls State Park: Hammerman Area, just minutes from Baltimore, Hammerman has concessions and playgrounds, plus canoe, kayak, stand up paddleboard, wind surfboard and sailboat rentals on the Gunpowder River. All of these swimming holes have lifeguards on duty from Memorial Day through Labor Day.

Enjoy some scenic beaches and waterways, and some cool towns, when you visit Havre de Grace, where the Susquehanna meets the Chesapeake Bay; Chesapeake Beach and North Beach on the Western Shore; Chestertown on the Chester River; North East on (not surprisingly) the North East River; Leonardtown on McIntosh Run; and Pocomoke City on the Pocomoke River. And for a classic beach vacation, go where the locals go, Ocean City.

SEARCH FOR NATIVE WILDLIFE

Maryland’s diverse ecosystems make it one of the East Coast’s best destinations for wildlife watching.

Blackwater National Wildlife Refuge near Cambridge feels especially magical. Bald eagles soar overhead while great blue herons stalk the marshes below. Scenic wildlife drives, hiking trails and paddling routes wind through thousands of acres of protected wetlands that provide critical habitat for migratory birds and native species.

Assateague Island remains one of the most famous wildlife destinations in the state thanks to its iconic wild horses. Watching them graze against a backdrop of crashing Atlantic waves is one of Maryland’s signature outdoor moments.

NATURE WATCHING AND BIRDING

Maryland’s geography makes it a paradise for birders.

Barrier islands, tidal marshes, cypress swamps and Eastern Shore waterways create ideal habitats for hundreds of species throughout the year. During migration seasons

especially, the skies come alive with activity.

Travelers can spot everything from osprey and bald eagles to warblers, herons and waterfowl depending on the season. Blackwater National Wildlife Refuge remains a standout destination, but birding opportunities stretch throughout the Chesapeake region.

FERRY TO SMITH ISLAND

Some destinations feel like stepping back in time. Smith Island is one of them.

Travelers come for the simplicity. Quiet roads. Small marinas. Fresh seafood. Sunsets over the Bay. Famous for its layered cakes (the official dessert of Maryland), Smith Island is a short ferry ride away from Crisfield on the Eastern Shore, but a world away from the mainland in every other respect.

CRAB ON THE CHESAPEAKE BAY

Few outdoor experiences feel more authentically Maryland than crabbing on the Chesapeake Bay.

Groups can catch the limit of two dozen Jimmies (male hard crabs) with no permit

necessary, and gain a new appreciation for the origins of the steamed bushel you pick up. For visitors unfamiliar with the Bay, charter crabbing tours offer a fun and educational way to learn the ropes. Local guides teach travelers

Catch some delicious crabs on your Maryland trip.

Rails, Sails & Stories Along the Chesapeake

Maryland invites groups to journey through two centuries of transportation, culture and coastal charm.

Traverse 200 years of railroading history on Maryland’s scenic railways. Ride the rails to travel back in time and explore Maryland’s fascinating history and breathtaking landscapes through preserved train stations and museums, including the B&O Railroad Museum in Baltimore, Chesapeake Beach Railway Museum, National Capital Trolley Museum and Bowie Railroad Museum.

Cruise Maryland’s waterways with a Chesapeake Bay Storyteller to immerse yourself in an authentic Maryland experience. Discover Maryland from the water, see historic lighthouses, sandy beaches, wildlife and hidden maritime gems with Watermark Cruises, Schooner Woodwind, Patriot Cruise, Chesapeake Water Tours and more.

Popular group tours include Baltimore’s Rail & Sails, combining the B&O Railroad Museum and a narrated harbor cruise; All Aboard for Frederick County with vintage rail excursions; Two Trains in Two Days exploring railways and waterways; and Grand Adventure in Garrett County featuring museums, historic sites and local stops.

VISIT MARYLAND

Rich Gilbert, (410) 767-6288 rgilbert@visitmaryland.org, www.visitmaryland.org/groups

Go where group trips amaze.

Let Maryland amaze your group. From the history and culture of cosmopolitan city centers, to world-renowned seafood experiences, to the natural splendor of our waterways, parks and scenic byways, it’s a destination that delights at every turn.

Get help planning your tour by contacting Rich Gilbert at 410-767-6288 or rgilbert@visitmaryland.org

Watermark Cruise in Annapolis Harbor

Wes Moore GOVERNOR

how to spot the best crabbing locations while sharing stories about the Chesapeake’s legendary seafood culture.

PADDLE AROUND JANES ISLAND

For paddlers, Janes Island State Park is pure paradise.

Janes Island State Park is home to 30 miles of sheltered, secluded water trails perfect for canoeing, not to mention pristine beaches and amazing sunsets. For overnight trips, visitors can stay at one of the campsites on the mainland or venture out to one of the back-county sites along the water trails. On Tangier Sound of the Bay, the park has more than 30 miles of water trails, campsites, cabins, pavilions, a boat launch, walking trails, a nature center and boat accessible beaches.

RAFT THE WILD YOUGHIOGHENY

Western Maryland delivers a completely different kind of outdoor thrill.

“ Maryland rewards travelers who love mixing outdoor adventure with culture and character.

The Youghiogheny River cuts along the far western border of Maryland, running north toward Pennsylvania.

Many sections feature Class IV and V rapids, making guided trips highly recommended for most visitors. The experience combines adrenaline-pumping excitement with breathtaking mountain scenery.

Nearby, Adventure Sports Center International in McHenry offers another unique experience. The facility features the world’s

only adjustable whitewater course, where controlled rapids create a safe but thrilling environment for paddlers of varying skill levels.

FOLLOW THE CAPTAIN JOHN SMITH CHESAPEAKE NATIONAL HISTORIC TRAIL

Long before modern travelers explored Maryland by kayak or sailboat, Captain John Smith navigated these same waters more than 400 years ago.

The National Park Service’s Captain John Smith Chesapeake National Historic Trail traces his journeys through his notes and journals, as the explorer and his men traveled the area by small boat. The route offers travelers a unique blend of outdoor adventure and living history. Kayakers, hikers and boaters can experience landscapes that remain surprisingly unchanged since Smith first encountered them centuries ago. IL

WAY MORE THAN CRAB

FLICKS FROM THE HILL

MARYLAND’S CULTURAL CAPITAL

Montgomery County offers group travelers a mix of world-class arts, rich history, scenic countryside, and diverse dining experiences just outside Washington, DC. Explore iconic attractions like the C&O Canal National Historical Park, Glenstone Museum, and the music venues and museums of Bethesda and Silver Spring. Enjoy guided winery and brewery experiences, and shop at premier spots like the Clarksburg Premium Outlets and Main Street Takoma Park. Maryland’s Cultural Capital offers memorable itineraries for every tour group itinerary.

Burnt Hill Farm

Josiah Henson Museum & Park

Main Street Takoma Park

From scenic waterways and acclaimed museums to rolling vineyards and unique art experiences, Montgomery County, Maryland offers group travelers a refreshing mix of culture, cuisine, history, and relaxation just outside Washington, DC.

VISIT MONTGOMERY

Katherine Crosse kcrosse@visitmontgomery.com (240) 641-6748 www.visitmontgomery.com

MONTGOMERY, MD

Maryland’s Cultural Capital

DAY 1

Begin your journey at the C&O Canal National Historical Park , where history and nature come together along the banks of the Potomac River. Guests can watch the rushing rapids from the Great Falls Overlook, stroll portions of the towpath, or learn about historic canal life through ranger-led programs at the Great Falls Tavern Visitor Center

Continue the day at Glenstone Museum , a remarkable blend of art, architecture, and nature set across over 300 acres. Known for its thoughtfully curated collection of post-World War II art, Glenstone encourages visitors to slow down and experience both the artwork and the natural environment at their own pace. Guests can also enjoy seasonal cuisine and refreshments at the museum café overlooking the grounds.

DAY 2

Discover the scenic beauty of the rural side of Montgomery, a sprawling countryside of farms, vineyards, and breweries just beyond the city. Enjoy wine tastings and panoramic vineyard scenery at Windridge Vineyards , where rolling hills and elegant gathering spaces create the perfect setting for groups. Continue to The Comus Inn for lunch overlooking Maryland’s Sugarloaf Mountain, a longtime favorite for scenic dining, especially in the fall.

In the afternoon, experience Montgomery County’s growing craft beverage scene at Lone Oak Farm Brewing Company and neighboring Fallen Oak Distilling. Located on the same farm, the brewery offers a rustic, laid back atmosphere while the distillery provides a more elevated tasting experience inspired by a vintage speakeasy aesthetic. Just a short drive away, groups can also explore Waredaca Brewing Company , a brewery set on a working horse farm, and Elder Pine Brewing & Blending Co ., a wooded retreat where guests can relax beneath the trees while enjoying small-batch craft beer surrounded by nature.

DAY 3

Spend the morning at The Mansion at Strathmore , home to artistic programs, rotating gallery exhibitions, and afternoon tea experiences. Visitors can stroll the sculpture gardens, browse unique artisan shops, and enjoy performances in one of the region’s premier cultural destinations.

Conclude your visit at Josiah Henson Museum & Park , an important historical site that tells the story of Reverend Josiah Henson, whose autobiography inspired Harriet Beecher Stowe’s Uncle Tom’s Cabin. Through interactive exhibits and preserved historic structures, visitors gain a deeper understanding of Henson’s life, legacy, and the broader history of slavery and resilience in America.

Glenstone Museum

The Comus Inn

Boardwalk Energy Meets Coastal Adventure in Atlantic City, NJ

Discover a seaside destination where timeless charm and modern attractions come together

SSet along the sparkling shores of the Atlantic, Atlantic City blends classic seaside nostalgia with a fresh wave of attractions that continue to draw visitors from around the world. Known for its iconic Boardwalk, lively entertainment scene and easygoing beach culture, this coastal destination offers a dynamic mix of relaxation and excitement, making it a must-visit stop on any East Coast itinerary. Here are some top attractions for when you visit Atlantic City.

ATLANTIC CITY BEACH & BOARDWALK

Come for the views, stay for the experiences on the world-famous Atlantic City beach and Boardwalk. As the world’s first and longest Boardwalk, this iconic wooden landmark stretches five miles along the Atlantic coastline, inviting visitors to experience a vibrant seaside atmosphere that has endured for over a century. Discover the delights of classic Boardwalk treats, luxury beachfront dining, and vibrant nightlife. Don’t miss must-visit attractions like the historic Steel Pier, North Beach Mini Golf & Bike Rentals, Absecon Lighthouse, and ISLAND Waterpark, the largest indoor beachfront waterpark in the world. Just steps away, the free Atlantic City Beach offers the perfect setting to soak up the sun, enjoy a refreshing dip, or take a peaceful sunset stroll.

GARDNER’S BASIN

For an up-close encounter with Atlantic City’s marine life, visitors can embark on water adventures with Atlantic City Cruises, Highroller Fishing Charter, Atlantic City Tiki Boat, or try the thrills of Atlantic City Parasail. Indoors, the newly renovated Atlantic City Aquarium provides an immersive experience with a variety of sea creatures. No visit is complete without stopping by Gilchrist Restaurant for classic breakfast and lunch favorites or enjoying a refreshing mason jar drink at Back Bay Ale House, a beloved summer spot.

LUCY THE ELEPHANT

Standing 65 feet tall and known as the world’s largest elephant, Lucy the Elephant is the oldest “roadside” attraction in America. Built in 1881 and located just 10 minutes from Atlantic City, the non-gaming attraction welcomes visitors to take a guided tour through Lucy and learn about her iconic history.

VISIT ATLANTIC CITY

Heather Colache, (609) 318-6097

heatherc@visitatlanticcity.com www.visitatlanticcity.com

Photos courtesy of Visit Atlantic City: Dolphin Watching Adventure Cruise in Atlantic City (above), Atlantic City Beach (left) and Lucy the Elephant (below).

WATERWAYS

Ohio offers groups an unexpected blend of culture and adventure and Hidden Wonders

By Nicole Partis

Ohio may fly under the radar on occasion, but it delivers for groups seeking memorable experiences that weave together heritage, nature and easygoing adventure. Through Ohio’s waterways, travelers can balance adventure with relaxation and the outdoors with urban access.

CUYAHOGA VALLEY NATIONAL PARK

Tucked between Cleveland and Akron, Cuyahoga Valley National Park delivers a lush, accessible nature experience just minutes from the city. Often described as a “national park hiding in plain sight,” this scenic destination is an ideal starting point for groups looking for the perfect blend of outdoor adventure and urban access.

Anchoring the park experience, the Cuyahoga Valley Scenic Railroad invites groups aboard vintage railcars to glide past rolling forests, winding waterways, and historic sites in comfort. It’s equal parts relaxing and

engaging, offering a lovely tour of the park that doesn’t require strenuous activity. For more adventurous groups looking to enjoy the water, canoeing or kayaking the Cuyahoga River brings a new perspective to the landscape, while ranger-led walks offer deeper insight into the park’s environmental restoration efforts and deep-rooted history.

LAKE ERIE ISLANDS

From forested valleys to open water, travel a bit north to the Lake Erie Islands, where the days become lighter, breezier and distinctly summery. This stretch of Lake Erie feels more like a coastal escape than a Midwestern destination, offering groups a chance to slow down and settle into a more relaxed rhythm on Ohio’s island playground. Island-hopping by ferry becomes part of the experience, with each destination offering its own mix of scenery and activity. Days can be as active or laid-back with tons of options to choose from; like paddleboarding or kay-

aking along the shoreline, biking quiet roads between scenic viewpoints or stopping in at local wineries.

On the Lake Erie islands, group-friendly wineries like Kelleys Island Wine Co. offer tastings of crisp whites, sparkling wines, and light reds shaped by the lake’s unique climate. Many feature outdoor patios and scenic views, perfect for savoring a glass while taking in the island scenery.

Lighthouse tours and waterfront strolls add a layer of coastal history, revealing a side of Ohio that feels like a true hidden gem. For larger groups, the Lake Erie Islands is an experience that captures the feeling of a coastal getaway without leaving the state of Ohio.

MOHICAN COUNTRY

Heading deeper into Ohio, Mohican Country offers a rustic escape that feels like classic Midwest outdoor adventure is reborn. Winding through the heart of the region for roughly 40 miles, the Mohican River invites

Cincinnati is enjoying a riverfront revival.

groups of all types to canoe, kayak, or tube along forested banks and peaceful, sun-dappled bends.

On land, trails wind through dense forests within the 1,110-acre Mohican State Park, offering opportunities for guided hikes, scenic mountain biking, wildlife spotting and educational programs. The park’s varied terrain adds depth to the experience, with overlooks, quiet backcountry paths and well-maintained routes that cater to both casual walkers and adventurous groups.

Evenings can take on a more intimate tone, with campfire storytelling or heritage demonstrations that highlight the region’s cultural roots. This blend of activity and reflection makes Mohican a great destination for multigenerational, alumni, and faith-based groups to enjoy.

It creates a nostalgic yet active destination where classic outdoor experiences meet a sense of timeless charm, inviting travelers to slow down, explore, and reconnect through time spent on the water, along scenic trails, and around shared group adventures.

CINCINNATI: RIVERFRONT REVIVAL & HISTORIC NEIGHBORHOODS

Finally, discover Cincinnati, the city where historic charm and contemporary energy come together.

Explore Cincinnati’s Over-the-Rhine (OTR) neighborhood, one of the most intact historic German districts in the U.S. The area’s walkable streets and beautifully preserved 19th-century architecture offer a vivid glimpse into the city’s German heritage. Guided group tours bring the neighborhood’s past to life, weaving together stories of immigration, brewing history, industry, and transformation.

Cincinnati’s brewing legacy adds another layer to explore. Once known as the “Beer Capital of the World,” the city blends historic roots with a thriving modern craft scene. Group tours at Rhinegeist Brewery and Christian Moerlein Brewing Co. offer authentic tastings and behind-the-scenes experiences that connect past and present, making them a perfect choice for group evenings.

Along the waterfront, Cincinnati’s Smale Riverfront Park showcases the city’s revival. Its reimagined gardens, swings, walking paths, and open green spaces are designed for both relaxation and group interaction, making it ideal for team-building or leisure time. On the water, BB Riverboats offers group excursions that combine sightseeing, dining cruises, and themed experiences with scenic skyline views, providing a memorable way to experience the city from a new perspective. IL

Where History Lives and Culture Thrives

TravelTusc.com

Celebrate the season with a festive three-day journey through the charming lakeside communities of Shores & Islands Ohio, where holiday traditions, local history and scenic beauty come together for a memorable group getaway.

SHORES & ISLANDS OHIO

Joe Sugalski, Partner Accounts Manager Joe@shoresandislands.com www.shoresandislands.com

Holiday Cheer Along Lake Erie

DAY 1

Begin your trip with a tour of The Rutherford B. Hayes Presidential Library and Museums at Spiegel Grove. Once home to the 19th President of the United States, the 25-acre wooded estate has horse drawn trolley rides, the 31-room Victorian Hayes family home decorated with period pieces, and the museum showcases “Hayes Train Special” which is a model train display featuring a Victorian village scene.

Enjoy lunch from the Live Edge Center in downtown Fremont where you can create your perfect holiday meal.

Tap into your creative side with a post-lunch visit to The Arts Garage in Port Clinton. The former city service building was transformed into an art cooperative with almost 20 residents. While perusing the booths, take in artwork made from a variety of mediums and speak with the artists.

Brave the cold for a quick stop at one of the coolest views of Lake Erie . Snap a picture of the water and Marblehead Lighthouse, the oldest continuously operating lighthouse on the Great Lakes, at Marblehead Lighthouse State Park

Tonight’s dinner takes place at Twin Oast . This local brewery decks the halls with lights galore, private igloos for small groups, and a cozy winter “lodge” perfect for private events.

DAY 2

Start your day in charming Milan, Ohio. The Edison Birthplace Museum and The Milan Museum work together to share the history of

the area highlighting Thomas Edison and all of his accomplishments. Be sure to drive around the decorated town square before going to Cherry City Honey . At Cherry City Honey, hear from the queen beekeeper herself about bees while exploring the Discovery Center, sampling honey, and doing a bit of shopping.

It’s time to “eat, drink, think…local” at today’s lunch stop. Sandusky Bay Pancake House has been locally owned and operated since 1966.

Spend time at the Merry-Go-Round Museum where you can take a spin on a working 1939 carousel. The museum highlights 200 carousel figures ranging in dates from 1865-1935. While in downtown Sandusky, be sure to visit the Sandusky Christmas Market. The market features a number of vendors selling handcrafted gifts, gourmet treats, holiday décor, and more. Settle in for a relaxing evening at Firelands Winery

End the night with a drive-thru light show. Lights on the Northcoast is set up at Erie County Fairgrounds with over a million lights.

DAY 3

Before you leave for home, enjoy one last stop at Liberty Aviation Museum with a guided tour. See operational, historical aircraft and vehicles including Georgie’s Gal, (a WWII B-25 Mitchell Bomber), a U.S. Navy WWII TBM Avenger, WWII PT-boat, along with the renovation of a 1929 Ford Tri-Motor along with other historical paraphernalia.

SANDUSKY, OH

These walkable Michigan towns deliver authentic charm that makes them ideal anchors for memorable itineraries

MICHIGAN’S SMALL TOWNS That Shine for Groups

By Dave Bodle

Photo courtesy of Holland Area Convention & Visitors Bureau

Holland’s Windmill Island Gardens pays tribute to the community’s Dutch heritage.

There’s a certain kind of magic that happens when a group steps off the motorcoach and into a place that feels instantly familiar. Brick-lined sidewalks, friendly shopkeepers, the scent of fresh-baked goods drifting from a corner café, these are the moments that turn itineraries into memories. In Michigan, small towns deliver that magic with re markable consistency, offering group travel planners a blend of nostalgia, walkability, and authentic Americana that resonates across generations.

Michigan’s small towns are having a moment. Their compact downtowns make them ideal for step-on guided tours, while seasonal festivals and waterfront settings provide built-in experiences that require little logistical heavy lifting.

Bavarian Charm Without the Passport

Motorcoaches pull in just steps from the main street, where flower boxes overflow and the architecture evokes a storybook European village. Group-friendly anchors like family-style chicken dinners and expansive indoor shopping complexes make it easy to build half- or full-day itineraries. In the heart of the downtown the

free guest admission to their Bavarian Blast Waterpark, Michigan’s largest.

Beyond the dining tables, groups can explore specialty shops, sample local wines and beers, or take a relaxing river cruise along the Cass River. For planners, the appeal is clear: Frankenmuth offers a contained, cohesive experience where everything is within walking distance and designed with groups in mind. It’s a destination that feels festive without requiring complicated coordination.

Tulips, Tradition, and Lake Michigan Sunsets

In Holland, Dutch heritage provides the backdrop for one of the Midwest’s most iconic seasonal events. While the Tulip Time Festival in spring draws national attention, the town’s appeal extends well into June, when the crowds thin slightly but the charm remains.

Windmills, tulip-lined streets, and costumed interpreters create a sense of place that’s both educational and visually engaging. Groups can tour historic sites, enjoy guided walks through downtown, and browse locally owned boutiques that reflect the town’s European influence.

Just a short drive away, Lake Michigan adds another layer to the experience.

Few places embody themed storytelling as successfully as Frankenmuth. Known as “Michigan’s Little Bavaria,” this town has turned its German heritage into a fully im mersive experience that feels both curated and comfortable for groups.

Your Group Getaway Starts Here!

Downtown Frankenmuth is always in bloom.

Photo courtesy of Frankenmuth CVB

ability to blend cultural storytelling with natural beauty, giving planners multiple ways to shape a meaningful visit.

An Artsy Escape with Coastal Energy

For groups looking to tap into a more creative, free-spirited vibe, Saugatuck offers a refreshing change of pace. Long known as an artists’ haven, this lakeside town pairs its gallery scene with outdoor adventure in a way that feels both relaxed and energizing.

Downtown Saugatuck is tailor-made for exploration. Galleries, boutiques, and cafés are clustered together, making it easy for groups to wander at their own pace or follow a guided arts walk. The harbor provides opportunities for boat cruises that showcase the shoreline, while nearby dunes invite a bit of soft adventure.

Dune rides are a standout experience for groups seeking something just outside the ordinary. Yet even with these activities,

Saugatuck never feels rushed. It’s a place where groups can slow down, connect, and enjoy the rhythm of a true getaway.

Storybook Architecture and Lakeside Elegance

Further north, Charlevoix delivers a different kind of charm, one rooted in architecture, waterfront beauty, and a sense of quiet sophistication. Set between Lake Michigan and Lake Charlevoix, the town offers a postcard-perfect setting that’s especially appealing.

One of Charlevoix’s most distinctive features is its collection of “Mushroom Houses,” whimsical stone structures designed by architect Earl Young. Guided tours bring these homes to life, offering groups a glimpse into a truly unique design legacy.

The town’s marina and waterfront parks create natural gathering spaces, while its proximity to ferry connections opens the door to extended itineraries that include nearby islands. For planners, Charlevoix

provides both a standalone destination and a gateway to broader regional exploration.

Crafting

the Perfect

Michigan

Itinerary Festivals, guided tours, and signature attractions provide ready-made structure for itineraries. Whether it’s a cultural celebration in Holland or a river cruise in Frankenmuth, these experiences require minimal customization while delivering high value. For planners, the opportunity lies in connecting these towns into a cohesive journey. A multi-day itinerary might begin in Frankenmuth’s lively streets, continue west to Holland’s cultural charm, dip into Saugatuck’s artistic energy, and conclude in Charlevoix’s serene north.

Each stop offers a distinct personality, yet all share the qualities that make Michigan such a compelling group destination: welcoming communities, scenic beauty, and experiences that are as easy to plan as they are to enjoy. IL

Photo courtesy of Holland

A walkable downtown makes Holland shopping a pleasure.

Less than an hour’s drive from downtown Chicago, the Elgin Area abounds with exciting options for tour groups. They can stroll the historic districts of Elgin, ride an antique trolley, step inside a Frank Lloyd Wright designed farmhouse, and take a virtual trip to India touring a magnificent Hindu temple.

EXPLORE ELGIN AREA

Ryan Cortez

847-695-7540

ryan@exploreelginarea.com www.exploreelginarea.com

ELGIN, IL

Historic Elgin Journey

DAY 1

Begin your exploration of the Elgin Area with a guided architectural walking tour through Elgin’s Downtown Commercial Historic District. Buildings, some of them dating to the 1880s, range in style from Queen Anne to Art Deco.

At the Elgin History Museum , learn about the Elgin National Watch Company. For nearly 100 years, its factory was the world’s largest site dedicated to watchmaking.

Lunch today is downtown at Al’s Cafe , a local favorite residing in an 1892 Victorian building.

Your afternoon shopping whirl in Elgin starts at State Street Market Shops , where more than 30 boutiques occupy a former 1920s millwork factory.

Next, visit Fishers Nut Store and smell the aroma of roasting nuts at the John B. Sanfilippo & Son factory and corporate center.

Tonight, dine and tempt Lady Luck at Grand Victoria Casino in downtown Elgin. This massive riverboat gaming parlor on the Fox River offers 700 slots and Vegas-style table games. Dining options include Buckingham’s Steakhouse

DAY 2

Begin your day touring BAPS Shri Swaminarayan Mandir in Bartlett, one of the largest Hindu temple in North America. It dazzles visitors with its luminescent pinnacles, exotic domes, and photogenic fountains and gardens.

For a little trip back in time, your group can board an old-time trolley at the Fox River Trolley

Museum in South Elgin. The four-mile roundtrip runs on the track of an interurban electric line that ran about 40 miles along the Fox River.

Lunch is at the Elgin Public House , a downtown standby that serves up elevated pub food.

This afternoon we head out to Hampshire to tour Muirhead Farmhouse, the only known farmhouse designed and built by famed architect Frank Lloyd Wright.

Stop for a cool treat at The Milk House Ice Cream on a century-old family farm in Pingree Grove. If you’re doing a fall trip, head to Goebbert’s Pumpkin Patch and Apple Orchard in Pingree Grove. Buy some apple cider donuts and enjoy activities like camel rides and pig races.

This evening, consider a performance at Hemmens Cultural Center in downtown Elgin. It stages a wide variety of entertainment, from improv comedy to Elgin Symphony Orchestra concerts.

DAY 3

Start the day with a guided walking tour of homes and churches in one of Elgin’s historic districts. Then view the exhibits and walk the trails at Hawthorn Hill Nature Center

Next, head to the Elgin Public Museum of Natural History & Anthropology in Lord’s Park. Then pay a visit to the elk, bison and deer at Lord’s Park Zoo

For lunch, travel to historic downtown West Dundee, home to popular restaurants like Emmett’s Brewing Co., The Village Square, and Elder + Oat.

Western Wonders Await

Group

travel planners are constantly searching for fresh, memorable experiences that will elevate their itineraries and leave a lasting impression on travelers. Leisure Group Travel’s Regional Experience Guides are designed to help attractions stand out through a dynamic multi-platform showcase that increases visibility, expands audience reach, and connects destinations directly with qualified group travel buyers, tour operators, and decision-makers across the industry.

This Experience Guide highlights one of the American West’s most iconic and unforgettable attractions: the Palm Springs Aerial Tramway. Known for operating the world’s largest rotating tramcar, the attraction offers visitors a spectacular journey from the desert floor into the breathtaking alpine wilderness of Mount San Jacinto State Park. Along the way, guests are treated to sweeping panoramic views, dramatic cliffs, and ever-changing landscapes that create an experience unlike anywhere else in the West. More than just a scenic ride, the Palm Springs Aerial Tramway offers group travelers a complete destination experience featuring mountaintop dining, observation decks, hiking trails, natural history exhibits, and yearround recreational opportunities.

Whether groups are seeking adventure, relaxation, sightseeing, or unique photo opportunities, the Tramway delivers a memorable experience that appeals to travelers of all ages and interests.