Bank Club Directors Mix Business with Pleasure at 2012 Heritage Peer Group Conference
Delegates enjoy a reception and dinner at Crystal Bridges Museum of American Art.
A
ttendees at the annual Peer Group conference for
Rapid City, S.D., and a night at the ballpark sponsored by
Heritage Clubs International, the nation’s original
Globus family of brands. Sightseeing tours showcased Eu-
bank loyalty program, were treated to top-notch edu-
reka Springs, Bentonville and Rogers with a pre-fam taking in
cational sessions and spectacular culture and entertainment.
additional sites throughout Arkansas.
The late March conference, hosted by the A-team from
But Heritage Clubs isn’t just fun and games. Education is a
Arkansas Parks and Tourism, took place in Northwest
priority, as articulated by the conference’s top-notch speakers
Arkansas, specifically Rogers and Bentonville. At the kick-off
and presenters. Keynote speaker and workshop facilitator
event attendees were treated to a private reception and dinner
Stacy Sporrer of Mills Financial Marketing explained how to
at Bentonville’s magnificent new Crystal Bridges Museum of
better market services to Boomers. Additional sessions cov-
American Art, the most significant art museum that’s opened in
ered topics ranging from creating reporting tools and metrics
a generation. The museum’s permanent collection spans five
for management to best practices for creating regional peer
centuries of American masterworks ranging from the Colonial
networks, succession planning and closing the sale.
era to the current day. And because of generous support of
The event also featured a lively trade show – one of the few
hometown resident Walmart, admission to the architecturally
industry events that maintains an open trade show format.
stunning museum is free.
Over 50 CVBs, attractions, hotels and cruise lines shared prod-
Other entertainment and themed events included a ’60s dance, Western hoedown sponsored by next year’s host city, 16 June 2012
uct information with bankers during the half-day trade show. Reviews of the conference were excellent. “Peer Group LeisureGroupTravel.com