The Style Waala - Fashion Styling Portfolio

FASHION STYLING

the style waala

by PRASHANTH S

submitted to MR. SIDHANTA DAS

FASHION STYLIST

PRASHANTH SARAVANAN WWW.POTRAITSBYPRASH.COM

ABOUT THE STYLIST

Hi! I am Prashanth Saravanan, a fashion communication amateur and an aspiring photographer. I have realized how important it is to be open and versatile in order to learn and explore as much as possible. Fashion styling has always been an interesting area for exploration as it involves a lot of thought and creativity.

I put all my heart into visual expressionism and strive to create fresh content. I believe that the simplest things provide the biggest inspirations. While styling is something we all do naturally, I tend to put in emotions and personalize it.

All I hope my art say is this person lives and was here.

THE STYLE WAALA

STYLING PHILOSOPHY WWW.POTRAITSBYPRASH.COM

Styling is a way of expressing an inner truth or belief about an idea, oneself or the world through the medium of clothing.

My styling philosophy is happiness.

Colours are everything to me. Playing with colours in the all ways possible and acheiving the style statement is the key.

My goal has always been to help people put their best foot forward. To help people look their best, in an effort to feel their best, and ultimately, be their best.

Style is not about labels or price tags it’s about bringing your personality and your ambitions to the forefront.

STYLE WAALA

CONTENTS Personal Styling Typical one-on-one session with the client and providing styling suggestions.

Creating different looks from the client's wardrobe.

Celebrity Styling Considering two celebrities - Indian and international and creating look-boards based on their lifestyle and personal character.

Movie & TV show styling Exploring various styling options for the characters in the JD Film. Understanding the script and the requirements of particular characters then styling them.

Flat-lay Styling A flat is basically when you're shooting items from directly above. Usually those items will be arranged or styled on a flat surface. Exploring the different flat-lay styling methods and clicking pictures.

Fashion show styling Designer's input executed in the ramp.

Styling based on theme, location and time of the event. Sequencing and finalizing the look.

Catalogue / Lookbook styling

PERSONAL STYLING One-one styling session with the client

CLIENT'S INFORMATION My client's name is Shradha B>K, a fashion student. Her lifestyle is simple student life with little extravagance on the weekend.

WHEN? WHERE? My client's routine is pretty casual.

Movies, shopping in the weekends and college in weekdays. With festivals and occasions often casual, ethnic and formal-wear all comes in handy for her lifestylw.

HOW'S THE STYLE! Considering the likes and dislikes of the client look-boards are created from her wardrobe. Her brand-preference, colors, fabrics, personality, budget all are taken in account and a styling suggestion is made.

BODY TYPE A triangular body shape is found to be the client's body shape. Narrow shoulders, wider hips and thighs. Short in height and short legs . Straight upper body lines, curved lower body lines.

Appears bottom heavy.

The illusion of ideal figure could be created by minimizing lower torso and emphasizing upper torso. Fill out shoulders and upper torso with soft fullness and design detail. Smooth loose fit above the waist.

FACE SHAPE The client's face shape is identified to be square. The hair is used to add height and cover temples. Leading the attention downwards by using necklace, open collars and U or V shaped collars.

Oval and aviator glasses will help in acheiving the illusion of ideal face.

ETHNIC T H E

S T Y L E

W A A L A

FORMAL T H E

S T Y L E

W A A L A

CASUAL T H E

S T Y L E

W A A L A

BUDGET BASED STYLING THE STYLE WAALA

5000 Look CLIENT: SHRADHA B.K BUDGET: 5000 EVENT: WEDDING RECEPTION

BUDGET BREAKDOWN Dress- 2,300 Footwear- 1,400 Accessories- 1000

THE STYLE WAALA

15,000

Look CLIENT: SHRADHA B.K BUDGET: 15,000 EVENT: WEDDING RECEPTION

BUDGET BREAKDOWN Dress- 7,500 Footwear- 2,500 Accessories- 5,000

PERSONAL SHOPPING

Celebrity Styling

JADEN SMITH Jaden Christopher Syre Smith (born July 8, 1998) is an American rapper, singer, songwriter, and actor. He is the son of Jada Pinkett Smith and Will Smith. Jaden Smith's first movie role was with his father in the 2006 film The Pursuit of Happyness.

He also acted in the 2008 remake of The Day the Earth Stood Still and the 2010 remake of The Karate Kid, and was in the 2013 film After Earth with his father.

Jaden Smith may be only 20 years old, but he’s already made an impact on the fashion world with his one-ofa-kind, boundary-pushing style. The multi-hyphenate son of Will Smith and Jada Pinkett has worn always worn what he likes, from his days of rocking a white Batman suit to challenging gender fashion norms in his go-to women’s Louis Vuitton LV Archlight sneakers.

In Jaden’s magical world, water bottles can be cell phones, fine jewelry can be hair ties, and recentlyshorn locks can be evening bags. Needless to say, the 20-year-old isn’t afraid to test run today’s weirdest and wildest fashion trends either, sometimes all at the same time.

AIRPORT LOOK

DIPIKA PALLIKAL Dipika Pallikal Karthik (born 21 September 1991) is an Indian professional squash player. She is the first Indian to break into the top 10 in the PSA Women's rankings.Dipika Pallikal came to prominence in 2011, when she won three WISPA tour titles to attain a career-best ranking of 13th. She broke into the top 10 in December 2012. Dipika started her career in a promising fashion. She reached the final of the Chennai Open in 2008, beating the first and third seeds on her way.

This phenomenal player is known to play a prominent role in making Squash popular among the Indian masses. Her fashion choices are fun and easy and she pulls off anything that she wears, be it a basic white shirt with trousers or heavy Indian lehengas! Ripped jeans from Abercrombie & Fitch, a white shirt (worn oversized, knotted in the front or layered), Rockstud flats or heels from Valentino and Bottega Knot bags in eye-popping hues is her wardrobe MVP.

“I love wearing my sports gear on and off-court since it’s all I travel with— sometimes, I’m in my gear even at a finedining place. Take the Z.N.E 36 Hours hoodie —it’s comfortable!

That’s all an athlete wants to feel when getting onto court.”

ATHLEISURE LOOK

THE STYLE WAALA

MOVIE & TV SHOW STYLING Movie wardrobe stylists dress the actors and actresses in films. A wardrobe stylist normally gets the look and feel of the clothing needed for the film they are working on and go out to buy outfits for each actor. On set, wardrobe stylists are responsible for making the outfit look its best for the movie.

ABOUT THE MOVIE! Movie - Fashion promo video for JD Institute of Fashion Technology Design is the courage of your own imagination video is a promotional video for JD Institute of Fashion Technology. The video is scripted in a way that the protogonist walks through the life of various students belonging to different fields of interest. The treatment of the movie is in black and white making the style elements as the point of interest. The characters in the video are very organic and each of them have a certain image to carry on. The emphasis is mainly on the character Maya. Totally the script has 20 characters each different from one other making it a challenge for the stylist. The characters of the photographer played by Khalid and that of Interior designer 3 played by Harry are taken and look boards are created for those characters.

PHOTOGRAPHER CHARACTER

Rs.1700

Rs.750

Rs. 2000

Rs.900

INTERIOR DESIGNER CHARACTER

Rs.1200

Rs.2500

Rs.1000 Rs.2000

FLAT-LAY STYLING The Style Waala

LET'S GET SOME SUNSHINE (MINIMALISM)

HAKUNA MA'COFFEE (LIFESTYLE)

ALL THAT I NEED (TRADITIONAL GRID)

BREAKFAST CAN MAKE YOUR DAY (FOOD)

ME & COFFEE ARE A THING (NEGATIVE SPACE)

LOOK FLAWLESS, NATURALLY (ORGANIC)

BLOOM WITH GRACE (STILL LIFE)

ART IS THERAPY (CREATIVE)

love, peace, and joy TO

NEW

BEGININGS

NAMESAKE (ROOM FOR TEXT)

ALL THAT NATURE PROVIDES (BRAND)

FASHION SHOW STYLING THE STYLE WAALA

THEME : AUSTERE The designer Ms. Meghna has taken men's old blazers and deconstructed them into trendy women's smart casuals. With a minimalist color palette. Taking inspirations from minimalism the clothes are the same suiting materials from the blazzer.

Lighting & location

Sequence board

AUSTERE Fashion show Styling | THE STYLE WAALA

MODELS: SKANDHA, SIMRAN, DEEPTHI, MALAVIKA, FATEMA, SAMJANA

style is forever!