FLM AI-Powered Digital Marketing Course — Syllabus 1. Introduction to Digital Marketing ● What is Digital Marketing? ● Core fundamentals and evolution of Digital Marketing ● Traditional Marketing vs Digital Marketing
2. Digital Marketing Importance & Ecosystem ● ● ● ●
Importance of Digital Marketing in today's business Understanding the Digital Marketing ecosystem Real-time industry case studies Business-specific digital strategies
3. Practical Tasks – Digital Marketing ● Identify Digital Marketing opportunities for a business ● Analyze competitors' digital presence
4. Website Fundamentals ● What is a website and why it is crucial for marketing ● Role of websites in local and global business
5. Website Types & Hosting Setup ● ● ● ● ●
Static, Dynamic and CMS-based websites Domain registration Hosting setup and Name Servers Linux vs Windows hosting Shared vs Cloud hosting
6. Web Hosting Infrastructure ● Introduction to Web Hosting Infrastructure ● Free domain & hosting practice setup ● Launching your own portfolio website
7. Content Delivery Network (CDN) ● ● ● ●
What is CDN and why it is needed How CDN improves website speed Step-by-step CDN implementation Real-time website speed optimization
8. WordPress Basics ● Why WordPress is widely used ● WordPress installation and configuration ● WordPress.org vs WordPress.com
9. WordPress Design & Tools ● ● ● ●
Top WordPress themes and essential plugins Elementor design practice Astra Pro Theme integration Landing page and website design
10. E-Commerce Development – WooCommerce ● ● ● ● ●
WooCommerce setup Product setup Billing and shipping setup Payment gateway integration Building an online store
11. Google Analytics – GA4 ● ● ● ●
GA4 vs Universal Analytics GA4 setup and tracking Custom reports Hands-on dashboard practice
12. Google Search Console – GSC ● ● ● ●
Webmaster tool setup SEO performance analysis Error analysis Website health monitoring
13. Google Tag Manager – GTM ● ● ● ● ●
Tags, triggers and variables Event tracking Click tracking Form-submit tracking GA4 and Google Ads integration
14. Blogging with Blogger.com ● What is blogging and why it matters ● Creating a Blogger website ● Connecting a custom domain
● AdSense monetization strategies ● SEO for blog posts
15. SEO Fundamentals ● ● ● ● ● ●
SEO fundamentals Google ranking factors On-Page SEO Off-Page SEO Technical SEO Keyword research using AI tools
16. Advanced SEO & Tools ● ● ● ● ● ●
Backlink-building strategies Live SEO audits and reports Ahrefs SEMrush Ubersuggest Optimizing WordPress/Blogger websites
17. Social Media Optimization – SMO ● ● ● ● ● ●
Role of social media in branding Facebook, Instagram, LinkedIn and Twitter profile optimization Content strategy Engagement growth Meta optimization Social Media career opportunities
18. Social Media Marketing – SMM ● ● ● ● ● ● ● ●
Meta Business Suite setup Facebook & Instagram Ads Audience targeting Retargeting Lead generation campaigns Pixel & Events setup Conversion optimization Campaign tracking and reporting
19. Search Engine Marketing – SEM ● ● ● ● ●
Google Ads campaign setup Search Ads Display Ads Video Ads YouTube Ads
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Remarketing Conversion tracking PPC strategy optimization Google Ads, Keyword Planner and GTM
20. Email Marketing, Affiliate Marketing, Freelancing & AI Email Marketing ● ● ● ● ●
Email marketing fundamentals Cold emails vs campaign emails Mailchimp, Brevo and ConvertKit Automation and drip campaigns High-converting email sequences
Affiliate Marketing ● ● ● ● ● ● ●
How affiliate marketing works Affiliate networks Traffic generation Funnel building Campaign monetization Affiliate links SEO, Ads and Social Media traffic
Digital Marketing Tools ● ● ● ● ● ● ● ●
SEMrush Ahrefs Canva ChatGPT Jasper Writesonic Chrome extensions for SEO, Ads and Analytics AI resources
Freelancing ● ● ● ● ● ● ● ●
Fiverr Upwork Freelancer Portfolio building Client communication Proposal writing Payment and project handling Getting your first client
AI-Powered Digital Marketing
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AI tools for SEO, Content, Ads and Analytics Marketing workflow automation ChatGPT Copy.ai Jasper SurferSEO Midjourney Real-time AI use cases Future of AI-powered marketing
21. More Resources, Add-ons & Advanced Tools ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Premium SEO and Marketing Tools Starting an Agency / Consulting Video Editing Basics Canva for Designers Video Content Creation Google Tag Manager Marketing Automation Digital Marketing Technologies Digital App Integration Online Reputation Management Public Relations WhatsApp Business Cloud API CRM Sales & Performance Marketing Performance Marketing
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