Vinfast 2021 car showroom design competition concept - Praneeth Aashwinay

V

VINFAST SHOWROOM DESIGN COMPETITION

img source : Taj Mahal

Achieving symmetry in views will add dynamism to the showroom space making it more memorable for customers entering the showroom.

VISION

img source : Parthenon , Nasheville

Creating rhytm and order for the elevation to show the strong vision of the company to become global and become a pioneer in EV car industry globally.

VISION

G.F.R.C. p

img source : Barclays center

To have an interactive display at the front of the facade to make it more interactive and attract customers.This adds dynamism to the building’s elevation to make it eye catching and uniqe.

VISION

Lotus symbolises rebirth and creation in Hindu and Buddhist belief. Integration of lotus based design in the interiors will signify the creation of a new possible future by vinfast EV cars.

panels

img source : Chatrapathi Shivaji airport

VISION

img source : Chatrapathi Shivaji airport

Taking inspiration from Parthenon for the facade to create balance , order and rhythm .

Inverting the pediment creates a different form and order which can be explored even further.

CONCEPT

Conventional car showroom have a boxy design and barely stands out among the crowd.

Creating a ‘ V ‘ shaped elevation to give a uniqe approach which resembles the iconic front bonnet grille of the Vinfast cars. This creates a trademark symbol for the showroom.

CONCEPT

Only 2 cars will be visible from the front elevation to symbolize the vision of the company and the future blue color ligthings will highlight the cars.

This concept estabishes a visual focus for the building.

L.E.D.

logo

VinFast car

CONCEPT

creative display area

Column near display area resembling a tree.

The cars displayed here will be like the fruits or products of that tree.

Tilted L.E.D. display at backdrop to create waterfall like effect.

Primary focus by cars in the lobby

The interiors will have three visual focuses to create an experience which will register in the customer’s mind and enhance their memory.

CONCEPT

Diamond shaped L.E.D. which symbolizes peacock , which has lot of cultural significance in Indian context.

Curved flexible display to adapt to different concepts of the car.

Future Blue Tron ring lighting to give the car a futuristic highlight.

The creative display area will be enclosed be diamond pattern L.E.D. to highlight the India’s national bird which has a lot of cultural significance and is one of the beauties of the nature.

CONCEPT

Mushroom columns with Diamond L.E.D. pattern will create an experience of Indian rich culture and sybmbolizes luxury.

Space Frame truss

Steel branched column

G.F.R.C.

Recessed L.E.D. lightings

CONCEPT

The Elevation has a strong presence , but the interactive display makes it adaptable to any context it is fit in and makes it more attractive and interactive with the public.

Illuminated VinFast logo.

Dichrome L.E.D. display to create a dynamic info which makes it more interactive with the public space and becomes a part of it.

Illuminated strips on the flooring to create continuity to the elevation.

CONCEPT

1 A105

1 A105

LOUNGE

PANTRY

CREATIVE DISPLAY LOUNGE

V.I.P. ROOM RAMP

CREATIVE DISPLAY LOUNGE RAMP

CUSTOMER SERVICE DESK & RECEPTION

V.I.P. ROOM

L.E.D. WATER FALL BACKDROP L.E.D. WATER FALL BACKDROP

L.E.D. WATER FALL BACKDROP

L.E.D. WATER FALL BACKDROP

RECEPTION

AUTO PAINT COLOR SAMPLE

LOBBY

2

2

A105

A105

GROUND FLOOR PLAN

PLAN

FIRST FLOOR PLAN

1 A105

ROOF 8600

LOTUS COLUMNS WITH L.E.D.

LOTUS COLUMNS WITH L.E.D.

CREATIVE DISPLAY LOUNGE

LOTUS COLUMNS WITH L.E.D.

LVL 2 4600

L.E.D. WATER FALL BACKDROP

L.E.D. WATER FALL BACKDROP

LOBBY

LVL 1 plinth 600 0

SECTION

2 A105

ROOF 8600

L.E.D. DISPLAY

PRIMARY COLUMN

GFRC WITH RECESSED LIGHTING LOTUS COLUMNS WITH L.E.D.

CREATIVE DISPLAY LOUNGE

LVL 2 4600 L.E.D. WATER FALL BACKDROP

LOUNGE

RAMP

AUTO PAINT COLOR SAMPLE

LOBBY

LVL 1 plinth 600 0

SECTION

SECTION

1 A105

ROOF 8600

LVL 2 4600

LVL 1 plinth 600 0

FRONT ELEVATION 1 A105

ROOF 8600

LVL 2 4600

LVL 1 plinth 600 0

BACK ELEVATION

ELEVATION

The front elevation has cars visible like that of eyes of a human.

The illuminated logo and L.E.D. display adds more dynamism.

EXTERIOR VIEW

VISUALIZATION

The dealership Signage had a mettalic finish with future blue color backlight. and a transparent glass board with L.E.D. display saying ‘ WELCOME TO VINFAST ‘ to create a mid air floating effect.

EXTERIOR VIEW

VISUALIZATION

The showroom will have recessed L.E.D. strips to establish connectivity with the showroom and make it a bit more fluidic in nature.

EXTERIOR VIEW

VISUALIZATION

Dealership Signage

VinFast logo

EXTERIOR VIEW

VISUALIZATION

L.E.D. display

Illuminated strips on floor

The entrance a three cars on display.

ENTRANCE LOBBY VIEW

VISUALIZATION

Recessed lighting with blue tones

White tone Epoxy flooring to have a monolithic and continuity effect.

VISUALIZATION

G.F.R.C. panels

LOBBY AREA

Tilted backdrop display to creatw waterfall effect

Dark Grey theme pedestal with blue tron ring to highlight the cars and to establish electric future.

Tilted backdrop display to creatw waterfall effect

White tone Epoxy flooring to have a monolithic and continuity effect.

VISUALIZATION

Illuminated table base.

AUTO PAINT SAMPLE AREA

Tilted backdrop display to creatw waterfall effect

VinFast logo

Blue theme table

RECEPTION

VISUALIZATION

White tone Epoxy flooring to have a monolithic and continuity effect.

Curved flexible display

Dark Grey theme pedestal with blue tron ring to highlight the cars and to establish electric future.

VISUALIZATION

Recessed lighting with blue tones

CREATIVE DISPLAY AREA 1

White tone Epoxy flooring to have a monolithic and continuity effect.

G.F.R.C. panels

Illuminated VinFast logo

Illuminated VinFast logo

White tone Epoxy flooring to have a monolithic and continuity effect.

VISUALIZATION

G.F.R.C. panels

Recessed lighting with blue tones

CREATIVE DISPLAY AREA 2

Curved flexible display

Dark Grey theme pedestal with blue tron ring to highlight the cars and to establish electric future.

ENTRANCE LOBBY

VISUALIZATION

ENTRANCE LOBBY

VISUALIZATION

CREATIVE DISPLAY AREA

VISUALIZATION

THANK YOU