Word and Image

Word & Image A Course Documentation

By Pranav Rao

M.Des 2016 S1601109

Index Acknowledgment Word & Image Symbol Creation Vision & Mission Keyword generation Logo ideation Iterations Final form

Posters Topic - Plagiarism Ideation Non Verbal Poster Verbal Poster

Acknowledgment I am extremely thankful to Dr. Tridha Gajjar who provided her expertise and guidance through the course, also my class mates whose feedback and inputs helped improve my work, Also my batch mates whose constructive criticism was invaluable to the process.

Word and Image Word // A single distinct meaningful element of speech or writing, used with others (or sometimes alone) to form a sentence and typically shown with a space on either side when written or printed.

Image // Visible impression obtained by a camera, telescope, microscope, or other device, or displayed on a computer or video screen.

Word and Image The skill of communicating a certain preset meaning out of a suitable form or image, such that meaning witten or unwritten is communicated.

Symbol Design Symbol // A thing that represents or stands for something else, such as a shape or sign used to represent something such as an organization

Task - To represent an organization through a symbol, created on the basis of three keywords drawn out from their Vision and Mission Statement.

Brief

Vision & Mission

Keyword generation

Ideation

Concept2

Correction

Concept 1

Symbol

Wordmark

Colour

Correction

Final Form

Vision:

Mission:

To provide every child with the joy of reading

To be a local library to bridge the gap in the community by providing access to books and knowledge

Keywords: Hope // A desire for a particular thing to happen.

Sharing // To give to another or others.

Knowledge // Facts, information, and skills acquired through experience or education; the theoretical or practical understanding of a subject.

Ideation

Ideation

Ideation

Ideation

Ideation

Ideation

Ideation

Concept 1

Get heads closer

More direct representation of a book is required

Fuse fragment into the from to reduce the number of elements

Make heads smaller

Reduce number of elements

Open gap to reduce tension

Fuse head to body to reduce appearence of eyes

Reduce number of corners

Make line thickness uniform

Make space between book and human uniform

Wordmark Ek Mukta अआइईउऊएऐऑऔ कखगघङ चछजझञ टठडढण तथदधन पफबभम यरलवश षसह���

Optima ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

Final Form

Concept 2

Thickness needs to be reduced Line weight needs to be changed

Line weight needs to be changed

Line needs to be made gradual

Line needs to be extended Thickness needs to be reduced

Edges of the books need to be curved

Visual weight needs to be increased to balance the form

Information in the hand needs to be reduced to balance with the other hand

Visual weight needs to be increased to balance the form

Lines need to be straightened

Weight needs to be increased

Edges need to be made more friendly

Line weights need to match shadows

Final

Hand needs more character

Curve needs to be exaggerated

Wordmark

Om Telolet Om ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

Colour As the form depicts sharing and knowledge, I chose to use a colour that could depict hope, the colour yellow was chosen to evoke a sense of sunrise as a symbol of hope.

Yellow Yellow, the color of sunshine, hope, and happiness, has conflicting associations.

On one hand yellow stands for freshness, happiness, positivity, clarity, energy, optimism, enlightenment, remembrance, intellect, honor, loyalty, and joy, but on the other, it represents cowardice and deceit. A dull or dingy yellow may represent caution, sickness, and jealousy.

Gradient The gradient colour is intended as the primary colour pallet, as the gradual deepening of the colour helps evoke sense of a rising sun. #FFDD17

#FBAF17

Flat The flat colour is a variant, to be used in situations where in the gradient cannot be reproduced. or the background itself has a gradient. #FCAF17

Final Form

Spacing

G G G

G G G

G G G

G

G G G

The unit for the breathing space to be provided to the logo has been derived by the width of the letter “G� which has been denoted by G double space of which needs to be provided around the logo as illustrated in the diagram above.

Use The logo is best represented on a white background, in cases where in the back ground is too bright or light for usage, the inverse version must be used which is in black colour. In case of colours of high intensity, the white gradient must be used, unless the colour is beyond

X X X

Do not use the gradient logo on a light background Do not use the gradient logo on a gradient

Do not skew the logo

Do not use the wordmark without the symbol

Do not use the inverse logo on a dark background

Do not use the white logo on a light background

X X X

Poster Task was to create a set of 2 poster, where in the same concept in communicated verbally, as well as non verbally.

The Topic chosen for the task was plagiarism, my aim was to depict the current state of plagiarism, in a manner to show the scenario where in logos of famous brands a openly plagiarized for profit, work is stolen from every source, may it be visuals, content or code.

Plagiarism // The practice of taking someone else’s work or ideas and passing them off as one’s own.

There is nothing new under the sun, these words have never been as true as in our age with the galloping technology all mediums are available to cite, copy, or steal ones work.

As Pablo Picaso once said, “Good artists copy, great artists steal” I aimed to showcase the effects and actions of Plagiarism.

Verbal Poster

Non-Verbal Poster

Learning

While working on Word and Image I had the opportunity to relearn and apply a lot of the skills acquired in previous courses, and also the motivation to learn and acquire new skills such as digital illustration, semiotics etc.

While having worked on Identity projects earlier, the new process of word and image association coupled with the skill of integration helped gain a completely new process to come up with an identity.

The course provided an opportunity to make good on the mistakes committed in the course of image making.

Such need of variety in exploration.

This course also helped put into use a few of the research tools taught to us during research methodology.

Size: A3 spread Font: Haas Grotesque Font creator: Max Miedinger, Christian Schwartz

Thank you