NMIMS JUNE 2023 BBA ASSIGNMENT

NMIMS SOLVED ASSIGNMENT JUNE 2023, NMIMS SOLVED ASSIGNMENT SOLUTION, NMIMS SOLVED ANSWERSHEET JUNE 2023 MBA Solved Assignment Solutions Project Report & Thesis Contact us: - PRAKASH Mobile: - +91- 9741410271 Email: - smu.assignment@gmail.com Visit: - www.mbaassignmentsolutions.com Business Communication

Q1. Mr. Varun Shah is the CEO of a new event company setup six months back. The Company has around 100 employees working in it. In order to discuss a new event or growth of the firm or any past events with the managers what mode of verbal communication must Mr. Varun use and why?

Q2. Prof Albert Mehrabian has formulated the Mehrabian Circle that states “there are 3 types of fundamental elements of one-to-one communication.” Which are the 3 elements in the Mehrabian Circle and which has the maximum weight age? Give Reasons for your answer also 4 components of the same element.

Q3. In 1982, a 12- year old girl named Mary Kellerman Of Chicago, died after she took extra- strength Tylenol capsules for headache. Subsequently there were 6 more reported deaths within 3 days after consuming Tylenol. The news spread like a wildfire and created the nationwide panic. A hospital in Chicago received 700 distress calls in a single day. People started admitting themselves to hospitals fearing cyanide poisoning. In just 10 days, J&J received 1411 calls from customers.

Responding to the crisis, J &J sent alert messages to its consumers through the national media and the police against consuming any type of Tylenol product. The company recalled all the Tylenol bottles from US retail stores, which were 31 million bottles worth more than $100 million. Its temporarily closed the production, distribution and advertising of Tylenol. This was followed by a warning from the Food and Drug Administration (FDA) of the US taking Tylenol capsules.

J&J fully cooperated with the Chicago Police and FBI to determine the cause of cyanide tampering. After testing of 8 million Tylenol capsules, it was revealed that in 6 different stores in Chicago, 75 capsules had been opened and filled with 65 mg of cyanide in 8 different bottles. Although the tampering was local, the company decided to recall all Tylenol products at the national level. This decision led to a loss of $1.24 billion due to the damage of goodwill and brand value. The market share of J&J dropped from 37% in early 1982 to just 7% by late 1982.

To rebuild its image, J&J launched an aggressive promotional campaign. James, The Chairman and CEO of J&J said, “It will take time, it will take money, and it will be very difficult, but consider it as a moral imperative, as well as good business, to restore Tylenol to its preeminent position.”

By the end of 1982, J&J relaunched Tylenol in a new triple-tamper-resistant package and $2.50 coupons. As a result, the company recaptured 32% of its previous 37% market share just 6 months after bottle tampering.

The media praised the company for its prompt action in recalling Tylenol products and the great length it went to prioritize consumer safety over loss of revenue. The company’s honest, open and transparent communication with the public helped it to maintain its credibility and establish trust with the public. Instead of considering the financial loss, the CEO, James sent a team of scientists to investigate the source of tampering. Although the company’s stock declined in the immediate aftermath of the crisis, its soon recovered due to the positive and honest communication by the company to the shareholders, customer and general public.

Q3. A. What was the reason of Tylenol-related deaths in 1982?

Explain the crisis communication steps taken by J&J. Q3. B. How does the PR communication of a company during s crisis determine whether the company’s reputation will be irreparably damaged during the crisis or the company will bounce back stronger than before? Give examples and non-examples (examples which are not good crisis communication) to explain your point.

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Essentials of Management

Q1. XYZ Ltd has hired you as a consultant in order to devise a strategy to motivate their employees. Can you guide them with monetary and non-monetary Employee Motivating factors?

Q2. Post Covid, ABC Ltd. wants to do a major overhaul of the organization. They know that it is not going to be easy to bring about a change in the organization. Can you guide them about the Change Management Process?

Q3. Bit coin Motels have hired you as a consultant as they feel that the management has lost control over the smooth functioning of the hotel which is also leading to many customer complaints. They need your help and guidance in order to get things back in control a. Can you guide them with the traditional techniques that they can use in order to get things back in control? b. Can you manual them with the cutting-edge strategies they can use to get matters returned to control?

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Advanced Financial Accounting

Q.1 The Balance sheet of AB Co. and PQ Co. as of 31st March 2021 was as follows. AB co. took over PQ co. for Rs 450000 and paid equity shares for settlement of PC AB Co. took over all the assets and Liabilities of PQ Co. Identify the method of Purchase consideration and explain it and discuss the entries to be passed in AB Company.

Liabilities AB Co. PQ Co. Assets AB Co. PQ Co. Equity share capital 400000 400000 Land 200000 100000 Debentures 100000 Nil Building 150000 100000 Creditors 50000 20000 Machinery 50000 100000 Bills Payable 50000 30000 Furniture 100000 100000

2. There are various methods used for the valuation of goodwill. However, the selection of a valuation method depends on different business practices adopted by the company. So you are required to discuss commonly used methods for the valuation of goodwill in detail with suitable examples.

Q.3 Shell Ltd furnishes the following information. Calculate the Valuevalue of closing inventory as of 31st March and the cost of goods sold during March Month (a) Using the FIFO method under a periodic inventory system and explaining the concept of the FIFO Method. (b) Under the Perpetual Inventory system and interpret it.

Date Particulars Units Rate st 1 March Opening stock 1000 10 5th March Purchase 2000 20 th 16 March Purchase 2500 25 th 20 March Sales 1500 28th March Sales 2000

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Business Statistics for Decision Making

1) Business Statistics for Decision Making or, in a greater sense, Data Analysis for Decision Making is fundamental to Business Decisions in a competitive world. Explain the statement concerning suitable examples.

2) Measures of Central Tendency tell us the nature of the data collected for analysis. State the uses of the various measures of central tendency in business decision-making.

3 a) Coefficient of Variation measures the variability of data points in a data set. Concerning this, explain this statement.

3 b) Concerning the Coefficient of Variation (CV), calculate the CV of two data sets where the Standard Deviation and Mean of the data set are 2.5 and 76, respectively, and the Standard Deviation and Mean of the second data set are 8.9 and 45. Infer your results.

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Cost and Management Accounting

Q1. Prepare monthly statement of the cost, also called as cost sheet.

Calculate the cost per unit and selling price per unit for the above product Student needs to Define the term cost sheet, prepare monthly statement of the cost and Calculate the cost per unit and selling price per unit.

Number of units produced per month 3000 Cost of raw material consumed per month 45000 Labour cost incurred on a monthly basis 15000 factory overhead incurred per month 30000 office overhead per month 7500 selling expenses paid per month 12000 rate of profit 25% on the total cost

Q2. Service costing is the process of identifying and recording all costs associated with providing a service. Service costing is important because it allows businesses to track their total costs related to providing a service, which can help them determine how much they should charge for that particular service.

Discuss about service costing & application of service costing.

Q3. From the following information Particulars Amount Brought machinery 480000 Installation charges 20000 Life of machinery 10 Working hours per year 2000 Lubricating oil Electricity power Consumable stores

Rs40 per day of 10 hours 15 units per hour @Rs10 per unit Rs100 per day of 10 hours

Q3a. Calculate Machine hour rate from the above information. (All the necessary steps).

Q3b. Discuss how machine hour rate differs from labour hour rate. (Differentiating both the terms and formula of both the concepts).

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Design Thinking

Q1. You have been given the responsibility to rework the branch experience of patients for an eye hospital named Rotterdam. Explain the process (in steps) that would be involved in order to transform the patient experience from the typically grim, anxiety-riddled affair into something much more pleasant and personal?

Q2. The Creative & Marketing Head of a famous Ice cream company, “Gelato for You”, needs to have a comprehensive study of their customer segmentation in order to create a new product called “Flavor of the month”. What will be the research plan you will create for this purpose?

Q3. You found yourself at a meeting with an entrepreneur, a few managers, and many ideas flying around the room. Their direct competitor had recently released a new application and the tension was palpable. The company wanted to go out with something new in the market, to avoid losing ground to their competitor.

They prepared a document with some requirements, a vague idea of what the product should look like, and how much should it cost.

“We have to follow what others have done, with a lower price,” the Marketing Director said.

“We have to create a more usable system, which simplifies the user journey,” added another manager. “We have to change the way we collect information, simplify it and integrate our processes with third parties,” said another. “It will take us months,” the technical manager shook his head, who mentally translated all those requests into hundreds of hours of code to be implemented.

The product was hub communication software. This piece of software managed different channels (email to SMS, fax to VoIP) and it was created for the web and mobile platforms.

The product was originally created a few years before, but its usability was poor. At the time of the launch, the competitor was far ahead in terms of user experience. Moreover, they had an excellent mobile app, which was gaining ground in the mobile app store.

Company X was a traditional process driven company, familiar with traditional projects. It had run a few Agile products in the past, but it was new to the idea of creating an MVP (Minimum Viable Product) and testing it on the market. More notably, they feared the unknown. What if the new MVP would have an undesirable or unpredictable effect on their customer user base? This lack of control didn’t inspire confidence.

The meeting described above and the following ones did not lead to a clear definition of what the product to be achieved actually was. We only knew that we had to hit the target as soon as possible.

However as the project progressed and a competitor was beginning to gain traction, consent from the company was solidifying. Most agreed with the idea that: “We cannot afford to launch a half-finished product, we need a product that is working from the start.”

Despite some initial perplexity and fear, this was an opportunity to learn what would bring real value to their user base and potentially attract more users by making a streamlined lightweight product.

This prompted the company to look for approaches that they haven’t tried before, in order to have a complete product built on time even if it’s going to have only essential features at its launch. You’ll decided to use the Design Thinking process and focus on the things that would really bring value to the end user and thus, beat the competition by bringing only what’s necessary to the customer. a. You have been asked to help them better empathize and understand their customers. What are the deliverables you will produce to document this understanding? Describe the content and purpose of these deliverables with short examples. b. Once you have developed a thorough customer understanding, you are expected to present insights and come up with a problem statement for the entrepreneur to approve. Provide the problem statement with supporting insights.

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Environment & Disaster Management

1) India’s Meteorological Department (IMD), observes a cyclonic disturbance pattern, which spells of an impending likelihood of a cyclone which is likely to impact coastal regions of Odisha & Andhra Pradesh. You are in charge of NDRF (National Disaster Response Force).

Suggest various modern disaster management steps to help the entire region better prepare for the onslaught of the cyclone.

2) India’s financial capital Mumbai during the month of February 2023 has earned the rare dubious distinction of being ranked as the world’s 2nd most polluted city in Global Air Quality Index. As an external consultant to Maharashtra Government, suggest 5 innovative solutions to solve the “Air pollution” issue. Please make sure that the solutions proposed by you must be concrete in nature & must have the capacity of creating long-term benefits to the residents & the visitors of the city.

3) You are an external consultant to Bruhat Bengaluru Mahanagara Palike (Bangalore Municipality).

A) Your Mavallipura landfill site is overflowing with garbage & waste materials. Suggest 3 innovative and urgent mechanisms to quickly address this issue. This landfill site of Mavallipura located at Bangalore has reported a fire caused in the dumping yard owing to which several residents of Bangalore are complaining of breathing issues & air pollution matters.

B) Suggest two innovative ideas to smooth Bangalore’s multiple lake sites, which unfortunately were converted into a sewage water body.

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Introduction to Analytics

1. A leading retail chain faces a consistent sales decline and net margin decline. They hire a management consulting firm to ascertain its reason and suggest corrective actions. The management consultant advises the lack of analytics implementation is the primary reason for sagging sales and negative net margin. The retail chain now wants to engage an IT consulting firm to suggest them a roadmap toward the implementation of data analytics in their organization. Suggest how the retail chain can move up the analytics value chain and leverage the advantages of predictive analytics to derive valuable insights into future strategies.

2. Food has successfully paved its way as the favorite luxury in every family, emerging as an ample opportunity for many businesses to grow. Skipping the long queues to get tasty food and walking out of the house to a store have become outdated concepts. Currently, we are in an era of a plethora of options to choose from in every variety available in various locations and ready to be delivered to our doorsteps safely. The food-tech market in India is projected

to grow at a robust pace, at a CAGR of over 12% during 2016 – 2021. The growth is expected because of the increasing internet penetration and proliferation of smartphone users, the budding e-commerce market, and the rising young working population. Against this backdrop, the number of food-tech players and aggregators has swelled –Swiggy, FoodPanda, InnerChef and FreshMenu. Elaborate on six key areas where food-tech start-ups put analytics to use to make data-driven decisions to maintain a competitive edge.

3. The mobile analytics market was valued at $4.72 billion in 2021, and is estimated to reach $27.60 billion by 2031, growing at a CAGR of 19.4% from 2022 to 2031. Mobile analytics provides insights about consumer behavior on mobile and their experiences with mobile apps, which can be improved to generate greater revenue. Marketers can use mobile analytics to determine the effectiveness of different campaign efforts on mobile devices. The market penetration of smart phones and the growth in demand to receive new and actionable insight into buyers' preferences have accelerated the need for mobile analytics worldwide. In addition, the upsurge in mobile advertising and the advent of data analytics and big data have further boosted the growth of the mobile analytics market. Mobile location analytics, the science of figuring out where shoppers spend their time based on the movement of their cell phones, is being used to answer those questions and to help retailers, restaurants, and developers make more intelligent decisions about where they open and close stores. Mobile analytics firms say their data helps level the playing field between physical stores and ecommerce sites. Online retailers know how long their customers stay on their site, which search terms led them to the site, and where they go after leaving it. a. What are the goals of using mobile analytics? Describe any five goals in detail. b. What information can an organization track by using mobile analytics? Explain any five points.

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Macro Economics

1. Explain the impact of a change in autonomous expenditure on the equilibrium level of income using Investment Multiplier.

2. Why did the classical economics assume that in a competitive economy, full employment will be automatic? On what grounds Keynes questioned this assumption.

3a. From the following data calculate National Income

Items Private Final Consumption

Rs (in crores)

Expenditure Government Final Consumption Expenditure Gross Fixed Capital Information Change in Stocks Exports Imports Consumption of fixed capital Net Factor Income from Abroad Indirect taxes Subsidies

510 75 130 35 50 60 40 -5 90 10

3b. Excessive involvement of government in a sector of market affects the other remaining participants of the sector. Comment.

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Operations Research 1) A company manufactures two products (A and Band the profit per unit sold is Rs 3 and Rs 5 respectively. Each product must be assembled on a particular machine, each unit of product a takes 12 minutes of assembly time and each unit of product B takes 25 minutes of assembly time. The company estimates that the machine used for assembly has an effective working week of only 30 hours (due to maintenance/breakdown). Technological constraints mean that for every 5 units of product A produced at least 2 units of product B must be produced.

Formulate the problem of how much of each product to produce as a linear program and find the points of intersection for maximization. The company has been offered the chance to hire an extra machine, thereby doubling the effective assembly time available. What is the maximum amount you would be prepared to pay (per week) for the hire of this machine and why?

2) A firm produces three products A, B, and C each of which passes through three different departments fabrication, finishing, and packaging. Each unit of product A requires 3, 4 and 2 hours, B requires 5, 4 and 4 hours and C requires 2, 4 and 5 hours in 3 departments respectively. The maximum capacity available is 60 hours in fabrication department, 72 hours in finishing and 100 hours in packaging department. If unit contribution is Rs. 5 for A, Rs. 10 for B and Rs. 3 for C. Then determine number of units of each product so that total

contribution to cost is maximized and also determine if any capacity would remain unutilized using simple method.

3) a) An investor is considering investing in two securities 'A' and 'B'. The risk and return associated with these securities are different. Security 'A' gives a return of 9% and has a risk factor of 5 on a scale of zero to 10. Security 'B' gives a return of 15% but has a risk factor of 8 on a scale of zero to 10. The total amount to be invested is Rs. 500000/- Total minimum returns on the investment should be 12%. The maximum combined risk should not be more than 6. Formulate as Linear Programming Problem (LPP).

3) b) There is a small company in the town of Mysore which has recently become engaged in the production of office furniture. The company manufactures tables, desks, and chairs. The production of a table requires 8 kgs of wood and 5 kgs of metal and is sold for Rs 8000; a desk uses 6 kgs of wood and 4 kgs of metal and is sold for Rs 6000; and a chair requires 4 kgs of both metal and wood and is sold for Rs 5000. We would like to determine the revenuemaximizing strategy for this company, given that their resources are limited to 100 kgs of wood and 60 kgs of metal. How will a much bigger company (like IKEA) determine the appropriate amount of money that should be offered for a unit of each type of resource, such that the offer will be acceptable to the smaller company while minimizing the expenditures of the larger company?

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Principles of Marketing Q1. You are the marketing director of Delta enterprises. Your company is launching a new range of color televisions for the Indian market. Create a distribution plan for the product.

Create a communication and advertising plan.

Q2. You are the marketing director of Sports Authority of India. India does not have a sporting culture. You have been tasked to build national awareness so that young and old alike indulge in physical activity or sports. Create a marketing plan.

Q3. You are the marketing director for meta flix streaming service. You are launching a new entertainment video streaming service which will compete with SonyLiv, Disney plus, Netflix, amongst others. a. Analyze the market situation and suggest solutions for acquiring and retaining subscribers. b. Create a marketing plan for the service. Suggest any alternative revenue source that can be tapped.

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Business and Allied Law

Q1. Many employers abuse “fixed-term-contract” by rolling it over to a new period. This is being done to discriminate the fixed-term-employee in comparison with permanent-employee and yet get the same return as that of permanent-employee. Explain how the new Code on Labour Law addresses this problem.

Q2. Mr. ABC purchased varnish from M/s XYZ Ltd. While using the product, Mr. ABC contracted a health hazard. He filed a complaint in the consumer forum and the company submitted its reply saying that the “chemical composition is visible on the product package and the consumer knew exactly what he was buying”. Based on this ground, the company is seeking consumer forum to reject the complaint. Discuss the maintainability of company’s reply.

Q3. The concept of “safe harbour” protects a party in good faith who might otherwise violate law(s) on technicalities beyond their reasonable control. In this background, imagine you are running a company which hosts an “online marketplace” website. An NGO has filed a case against our company alleging that few “sex-drugs” were sold without requisite license (which involves non-compliance of various laws). a) Discuss whether the company can claim protection under the concept of “safe harbour”. b) Discuss what measures can be taken by the company to prevent such abuse of the online marketplace.

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Digital Marketing

1. Homepage is one of the essential web pages on the website as it creates an excellent first impression. Airbnb, Drop box, and Red bull are examples of brands with good website homepage design. Visit the homepage of the brands mentioned above and mention the best practices of good homepage design.

2. Collegedunia (www.collegedunia.com) is a one-stop solution to all students' educationrelated queries. What are the off-page SEO factors Collegedunia has adopted for consistently ranking higher on all education-related queries on Google Search Engine Result Page.

3. a) BookMyShow India is the number one online ticket vendor in India. Why does BookMyShow use online display advertisements on the Google search engine, Facebook, LinkedIn, and other platforms?

3. b) Myntra, a pure-play e-commerce site launched out of India in 2007, has noticed a drop in traffic on the website. Myntra wants to drive traffic to the website by running online display ads. Suggest the buying model Myntra will use to run online display advertisements on Google and Instagram.

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Financial Management Q1. From the below-given data calculate the overall cost of capital (WACC) for Business Scanner Ltd. Equity Capital 11% Debt Tax Rate The risk-free rate of return Sensex yearly return Beta

20,00,000 30,00,000 30% 6% 15% 1.4

Q.2 Ramadheer wants to invest 10,00,000 for 5 years and he is having 2 investments option.

Option 1 Investment in a mutual fund with a return of 12%

Option 2 50% investment in shares with a return of 14% and 50% investment in bonds with a return of 10% Find out which option should be considered.

Q.3 Adani has two alternative proposals under consideration. Project Food Chain requires a capital outlay of Rs. 50, 00,000, and Project Ice Cream Parlor requires Rs. 100, 00,000. Both are estimated to provide a cash flow for five years: Project Chai Rs. 18, 00,000 per year, and Project Ice Cream Parlor Rs. 35, 00,000 per year.

The cost of capital is 14%. Show which of the two projects is preferable from the viewpoint of (i) Net present value method (ii) Profitability Index

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Human Resource Management Question 1 Aldowa is a manufacturing company with 40 years of experience in engineering production and assembly of metal claddings. With PVH, Mercedes Benz and Rabobank among its clients, Aldowa prides itself on delivering value to all its stakeholders, customers or employees. Droste brought Aldowa from its founders in 2007. When Droste acquired the Company, its factory workers were underpaid, and they worked long hours. Moreover, they used equipment that had not been maintained for 12 years. The Company culture was traditional, with a lot of hierarchy and a shared sense of ownership among employees. Droste has appointed you as a CHRO to introduce HR practices (4 HR practices0 focused on creating self-managed teams keeping customer centricity as the primary performance parameter.

Question 2 It has been a year since your organization ABC Ltd introduced a structured performance management system. However, the leadership team has observed that most first-line managers are still not hands-on with this new system. Most managers lack the ability to give constructive feedback- they either shy away from discussing this or put it across very harshly – thus defeating the objective. Also, the focus has been on completing discussions quickly

and centred more around the rating and past performance rather than setting SMART goals and a developmental action plan for the forthcoming review period. You have been asked to design a learning intervention to address this issue.

Using the ADDIE approach, specify the key questions to be considered during your learning design.

Question 3 PROBANK runs daily banking activities for customers and small enterprises in the Netherlands. Services are provided along three client-facing lines: Mortgages, insurance and running accounts. The department holds nationwide banking offices where you, as an individual, can go to. The department comprises 3,500 full-time employees (FTEs) and covers 250 front offices, ranging from single personal desk- shops to local branch offices with 80 employees. Some of its branch offices are dedicated to offering all other services for personal banking clients like online services, contact centers, administrative support and coordination functions. The change management team has asked you to identify the external and internal change drivers who demand Probank transformation from a hierarchical to a flat structure (Note: Probank is at present a part of a risk-averse and highly government-regulated banking sector) a. External change drivers b. Internal change drivers

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International Business & Export Import Management

1. Crompton Greaves, a manufacturer of Consumer Electrical products, wants to lower production costs without compromising with required quality standards. Should the company go for global sourcing? Analyze the situation with reference to the benefits and challenges of Global sourcing.

2."The enormous growth in international trade and business is a direct result of Globalization and increased connectivity and communication among countries of the world." – Do you agree? Take the example of any Indian company of your choice and explain how it can take advantage of the growing significance of globalization.

3. Abhijit has a carpet manufacturing unit in Ludhiana which was established ten years ago.

He sells Silk and Woolen fans to several towns in Delhi & North India. Though the business is doing well, Abhijit started to feel that he should expand the business by attracting more customers. Abhijit has an opportunity to sell the carpets to Sri Lanka and Maldives. He has also been contacted by a party in Mumbai for sales. Also, it has been observed that worldwide demand for carpets is on the rise. Based on his production capacity, Abhijit can either take up the Mumbai market or plan for Exports. a. What factors are to be considered by Abhijit to decide if he wants to go for exports in Sri Lanka and Maldives? b. If Abhijit decides to go for Exports, what procedure and documents are required?

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Fundamental of Taxation

1. The Krishna Kumar Bangur Associates business of a HUF is transacted from Singapore and all the policy decisions are taken there. Mr. Krishna Kumar, the Karta of the HUF, who was born in Delhi, visits India during the P.Y. 2022-23 after 25 years. He comes to India on 1.8.2021 and leaves for Singapore on 7.02.2022. Determine the residential status of Mr. Krishna Kumar and the HUF for A.Y. 2023-24.

2. From the following particulars of income furnished by Mr. Kapil Rajpal pertaining to the year ended 31.3.2023, compute the total income for the assessment year 2023-24, if he is: (i) Resident and ordinary resident; (ii) Resident but not ordinarily resident; (iii) Non-resident Particulars Income earned from business in Singapore which is controlled from the Indore, (a) out of which 50000 received in India Income from house property in Dubai deposited in a bank of Dubai, latter on (b) remitted to India (c) Interest on Bonds received in Dubai from Adani limited

Rs. 90,000 30,000 20,000

(d) Gift received on the occasion of his wedding from brother (e) Gift received on the occasion of his marriage anniversary from best friend

55,000 90,000

3. The following details have been furnished by Mrs. Rashi pertaining to the year ended 31.03.2023 (i) Gift of Rs.80000 received from her family friends on the occasion of her daughter’s wedding. (ii) On the above event, a gold bracelet worth Rs. 5 00,000 was offered by her brother living in Singapore.

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Performance Management System Q.1 Illustrate with example, how to write SMART Goals.

Q.2 You are the team leader of a team of ten Sales Executives. Your Manager has asked you to design a Performance Planning Process for your team. How will you do it?

Q.3 In a strategy meeting, as a HR Manager, you are asked to evaluate the Management By Objectives method for evaluating the performance of employees. a) How will you explain your views related to MBO as a method of appraising the performance of the employees? b) If it is decided to follow MBO method for performance evaluation of employees, what steps would you suggest for implementing MBO?

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Production & Total Quality Management

Q1. "Lean Thinking defines value as providing benefit to the customer; anything else is waste." Considering this fact, describe the different principles of lean thinking that strives for continual development.

Q2. "Quality is never an accident. It is always the result of intelligent effort.", Understanding the fact explains in detail the different techniques of quality management.?

Q3. "The more inventories a company has, the less likely they will have what they need." a. Inventory is a necessary evil; identifying this concept; explain the different tools for inventory control. b. Inventory management is an essential element in business success; based upon the same concept, what kind of decision model should be adapted for managing the inventory of the business (Hint: Explain EOQ Model including Advantages & Disadvantages).

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Research Methodology Q1. Develop the questionnaire for the following problem.

Imagine you being a researcher; want to carry out research study on ‘motives of using LinkedIn in city of Mumbai’ For the above-mentioned research topic develop a questionnaire by keeping scaled-responsequestions for the motives.

Q2. Write the hypothesis visible in the following model. Also identify one Independent, one dependent variable and one Intervening variables.

Model: on Facebook users

Q3 A. Perform the Chi-square test for the following problem. You are advised to use EXCEL; procedure calculate the expected frequency in excel and use the formula for chisquare test. Write your conclusion also.

Gender/ Opinion

Doesn’t like it like it neutral Row Total

Banking App Female 40 Male 20 Column Total 60

30 23 53

10 34 44

80 77 157

Q3 B. Perform the Rank correlation using the following data.

State UTTARAKHAND UTTARAKHAND UTTARAKHAND UTTARAKHAND

District

Micro

Small

Enterprises Enterprises HARIDWAR 6414 2262 DEHRADUN 10599 1908 UDHAM SINGH NAGAR 7763 1844 NAINITAL 3002 676

UTTARAKHAND UTTARAKHAND

PAURI GARHWAL TEHRI GARHWAL ALMORA

UTTARAKHAND UTTARAKHAND UTTARKASHI UTTARAKHAND PITHORAGARH UTTARAKHAND CHAMPAWAT UTTARAKHAND CHAMOLI RUDRA UTTARAKHAND PRAYAG UTTARAKHAND BAGESHWAR

4677

264

1227

163

1069 1002 962 744 688

149 111 95 55 49

698

37

805

29

Data: Data.gov.in

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Corporate & Information Technology Law

Q1. In the “ease of doing business” index, indicates better, usually simpler, regulations for businesses and stronger protections of property rights. Discuss this concept, with the background of current company law regime in India.

Q2. Ministry of Corporate Affairs has recently shifted its e-governance website to “version3”. Discuss “e-governance” in the background of the said website.

Q3. Imagine you & your spouse are two shareholders as well as directors in a SME business formed as a private limited company. For your short term needs, you wish to raise deposits. a) Discuss benefits of raising deposits for an SME business. b) Explore the possibility of raising these funds from shareholders and public.

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Corporate Finance Q 1. The following information is made available in respect of a company Equity Capitalization rate15% Earnings per share.20 Assuming a rate of return to be (i) 10% and (ii) 20%.

Using Walter's Model calculates the market price per share if the dividend Payout were (i) 0% (ii)25% (iii)50 % (iv)75% and (v) 100% In each case.

Q 2. A company currently sells its goods on credit. The average collection period is 45 days.

It presently sells 2, 00,000 units at Rs.40 per unit. The variable cost per unit is Rs.30 and the average cost per unit is made within 10 days. is Rs.35.It is considering offering a cash discount of 1% if payment is made within 10 days? In such a case sales are expected to increase to 2, 50,000 units, and the average collection period is expected to fall to 30 days.

Assuming that 50% of debtors in terms of value will avail of the cash discount and the expected rate of return on investment is 30% should the proposed discount be offered?

Q 3a. Explain the concept of the "Working Capital Cycle".

Q3b. Amar Cable Corporation Ltd. is considering investing in Machine The following information is made available Particulars Machine A Initial cost (Rs.) 10,00,000 CFAT each year (Rs,) 1st year 3,00,000 nd 2 year 3,50,000 rd 3 year 4,50,000 4th year 2,50,000 th 5 year 1,50,000 Salvage value at the end of 5 years 50,000 Determine the payback period of machine A.

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Emerging Trends in Accountancy

1. Rajkumar is the Managing Director of Progrowth Foods Limited – a processed food manufacturing company from Gujarat. He has recently taken over the top manager’s position and has taken it as a challenge for himself to better the company’s financial performance and financial position from the recent fall due to Covid-19 pandemic effect. He is currently reviewing the status quo. He understands that a lot of information required for him for decision making can be obtained from the accounting information systems. The company is currently not using any full-fledged accounting software, instead the accountant (and the team) process the transactions manually and by the year-end hand them over to a specialized firm of accountants, who will generate the required reports for a fee.

As a first step, Rajkumar is proposing to revamp the accounting process in the organisation and for which he needs to get the shareholders’ approval, as the same requires a large investment initially. He is currently considering obtaining a licensed version of Tally software or a customized ERP for Progrowth from a private vendor.

You are required to EXPLAIN the need for accounting information for the organisation, different users of accounting information and qualitative attributes that must be present in such accounting information.

2. Quality Designs is an architectural and interior design consulting firm started by Shiju Sunny. This start-up venture has been his dream since his college days, but he had to wait for almost 10 years working for other companies in the industry. His idea was to develop an app or web-based solution for his clients to view their designs in 3D before finalizing the plan. This required a considerable investment in data processing capacity.

His business plan for this start-up had showed a requirement of nearly Rs. 30 million as required initial investment plus another Rs. 3 million per year for working capital requirement, for at least the first 3 years till his revenue stabilizes. This was heavy for him and has been looking for a solution to source these funds from somewhere or see if there is an alternative solution to reduce the capital requirement.

When he met one of his old friends, Clint Xavier, who was also an entrepreneur and has been successfully running his venture for the last 5 years, Clint suggested Shiju to consider Cloud Services instead of using on-premise server, which will bring down his initial investment and also annual maintenance cost, in addition to various other benefits. After exploring more of Cloud Services, Shiju was able to bring down his initial investment by almost Rs. 10 million and annual maintenance costs by almost Rs. 2.5 million. This big boost motivated him to finally start-up and fulfill his dream.

You are required to WRITE a brief note on advantages of cloud computing, types of clouds and the cloud service models. Use the story of Quality Designs as an example in your answer, wherever required.

3. SafeLines limited is a firm operating fleet of taxis in Bangalore. They provide pre- booked taxi services to individuals and corporates for both inter-city and out-of- station travel.

SafeLines uses a SafeWare ERP for all their MIS requirements. Raghbir Sinha, who is the Head – IT Systems of the SafeLines is currently considering enhancing the IS Controls of the organisation.

He recently attended a workshop on Business Applications of Blockchain and realized a possibility of blockchain based trip recording system for SafeLines.

You are required to answer the below questions: (a) Explain the three types of information security controls. Use the story of SafeLines to provide examples wherever necessary. (b) Explain the benefits of blockchain. Use the story of SafeLines to provide examples wherever necessary.

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Entrepreneurship Management

Q.1. Mr. Raj is already to start a new venture in the market for which he requires funding.

But the investors want to have a proper feasibility study of the venture before funding it.

What must Raj present for the same (give detailed explanation for the same) and why?

Q2. In India and worldwide the term entrepreneurs are now categorized further categorized as “women entrepreneurs” as well. What is the role of the Indian government to aid encourage “women entrepreneurship”?

Q3. Apar Institute is an institute that conducts entrepreneurship development programmers at the outskirts of Delhi. The institute was formed 2 years ago and was facing difficulties in providing quality training to the prospective entrepreneurs. There were a slew of problems related to the institute for budding entrepreneurs.

Firstly, the institute was located at a remote location which was arduous for people to locate.

Even if someone located the institute, it was difficult to commute from home to the institution

as it was located far from the city. The institute lacked proper training infrastructure such as mic, overhead projector, furniture etc.

Even the faculty appointed by institute showed a lackadaisical attitude and did not take a keen interest in teaching. The method of selecting the candidates was also flawed as there was no prior aptitude test or scrutiny. Whosesoever came to get enrolled for the programme was given admission. It was assumed that the candidate would already possess the required aptitude skills.

The course and curriculum did not cover the basic aspects of entrepreneurship development programme such as educating about institutes providing support, which financial institutes to approach for funds, performing feasibility studies, etc. The duration of the programme was very short. The programme lasted for 21 days, which was very less considering the quantum of time required. Even after completion of the program, there was no evaluation performed to check how many candidates have established their own enterprise and how it is being run.

The institute owner decided to change the way the institute is functioning. The owner emulated a government-run institute in an urban area and incorporated the required changes.

Firstly, the institute decided to appoint more enthusiast and motivated trainers to Impart education. The infrastructure of the institute was revamped and replaced with quality equipment. The institute even conducted online classes for candidates who could not commute to the institute. The course and curriculum were aligned with the fundamentals of the entrepreneurship development programme. At last, a thorough evaluation was done for each candidate who was enrolled in the programme. At last, a thorough evaluation was done for each candidate who was enrolled in the programme to gauge how much the program benefited the candidate. a. What infrastructure did the institute lack? b. Summarise what needed to be added to the program curriculum?

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Financial Institutions & Markets Q1. “Financial institutions are an important component of a financial system. They specialise in financial and monetary activities at the both retail and commercial segment.” These financial institutions manage the capital flows in the financial market. Explain the various categories of financial institutions with examples according to the activities they undertake in detail.

Q2. At WSN wealth advisors, the clients are offered the most appropriate investment strategies. For their wealth management segment, WSN has to prepare a portfolio of any five mutual fund schemes that can be advised to their client to invest in with a low-risk appetite for a time period of 5 years. Advise any five mutual fund schemes with their characteristics, benefits and disadvantages for a low-risk appetite client.

Q3a. “Financial derivatives are financial instruments whose value is derived from the underlying asset.”

In light of the above statement, explain various types of derivative contracts with examples.

Q3b. “A merchant banker works as a financial advisor, management counselor, and an entrepreneur.” this explains, in short, the function and functions of a service provider banker in the financial market.

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Financial Statement Analysis Question1 Mr Raj joined the company named Kamat Ltd as an accounts executive. On the very first day, his senior gave him the task of designing the Common-Size Statements with adequately structuring its types for the financial statements. Discuss about common size statement and its types. Also, how Comparative statements and common size statement differs.

Question 2. Amrita intends to make a stock market investment. She fits the description of an investor who seeks risk, but she also thinks that prior to investing, it's crucial to have a solid understanding of market ratios. Before making any investing decisions, Amrita should consider certain crucial market ratios, discuss any five of them.

Question 3. Following are the particulars available for Z and X, LLP Particulars (Rs in ‘000) retained earnings 860 accounts receivable 250 supplies 150 salaries payable 150 equipment 1500 unearned revenue 200 accounts payable 540

cash prepaid insurance common stock

550 300 1000

a. Prepare Vertical Form Balance Sheet out of the details as shared in the table.

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Indian Accounting Standards

1. Assume you are a director of ABC Co. Ltd. You have 1000 cr. for investment. What are the different investment options available in the market to increase your money?

2. Suppose you are an accountant of ABC Ltd. and you have to do the valuation of intangible assets. So how do you do this?

3. a. Company deals with 3 products P, Q & R. At year ending 31st March 2022 the Historical cost & NET realizable value of the items of closing stock are as follows: Item Historical Cost Net Realizable Value P 20000 14000 Q 15000 19000 R 28000 25000

How will you decide the value of closing stock?

3. b. Net profit of ABC company is 10,000/-. Company paid the dividend to its preference shareholders is Rs. 2000/- tax liability of the company is 1000/- & CDT is 1500/-. How will you find Earnings attributable to equity shareholders?

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Integrated Marketing Communications

1. Did You Know About the Right To Sleep? Kurl-on’s Latest Campaign Is Telling Us All about It. Whether it’s the Right to Equality or the Right to Freedom, we’re all aware of our basic fundamental rights as citizens of India. But… did you know about the ‘Right to Sleep?’

For a special and clutter-breaking Republic Day campaign, Kurl-on took a clever route and shed light on a constitutional right no one really talks about: the right to sleep! How to stand out? It is important for every brand to connect with its audience and create something meaningful and unique to stand out in the crowd. Kurl-on understood the assignment and how. Their latest campaign raised awareness around a lesser-known fundamental right in a way that is still relevant to the brand’s narrative around sleep… because no one’s really talking about sleep on Republic Day, right? Through clever storytelling, the brand raised its voice as an advocate of this right and seamlessly positioned itself as The Mattress of India Elaborate on how has Kurl on Incorporated the AIDA Model of Advertising from the mentioned campaign.

2. You are the marketing manager of a company “GenNext” which manufactures and sells Tshirts and footwear. You are expected to create a STP Analysis for your Brand.

3. Shell’s Campaign Shows Us How Silence Can Be a Form of Communication The art of communication is not what the speaker says; it’s what the receiver understands.

And in most cases, the saying ‘actions speak louder than words’ undeniably holds true.

Shell’s latest campaign is a testament to this, bringing a powerful message to life all without the use of a single word or dialogue.

‘The Silent Shift’ is a remarkable initiative to bring about a change in mindset and empower differently abled individuals to grow and excel in mainstream society. The campaign stood out to us for all the right reasons: Shell aspires to be one of the most inclusive workplaces in the world and they bring that philosophy to life even at their service stations. Across their network, the brand employs over 500 differently abled frontline staff. With an aim to fully realize their potential and shatter preconceived notions, Shell crafted a truly unique and immensely thoughtful initiative. We found this campaign to be one of the most potent ones to emerge from the International Day of Persons with Disabilities Week: The Silent Shift The retailer took time out every day for couple of weeks and trained 2 staff members who are hearing and speech impaired. The aim was to train them to take up more tasks and duties and make them independent individuals who could handle all operations themselves. a. Taking the above case in hand, what can be barriers to an IMC campaign.

b. “The Silent Shift’ is a remarkable initiative to bring about a trade-in mindset and empower differently-abled individuals to develop and excel in mainstream society.” How can this be explained by relating the campaign to the role of advertising?

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International Marketing

1) “Give the customers what they want, when and where they want it.” — Joe C. Thompson Jr.7-Eleven Founder In 1927, 7-Eleven showed the world just how convenient shopping could be - and they have been doing it every day since. Today, 7-Eleven is a global brand with more stores than any other retailer in the world – more than 83,000 across 18 countries to be exact. 7-Eleven, Inc. now operates a robust family of banners and brands, including Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations throughout the U.S. The brand also has a history of firsts — coffee in to-go cups, 24/7 hours operational stores and self-serve soda fountains, to name a few. 7-Eleven, Inc. is now owned by SEJ Asset Management & Investment Company, which is wholly-owned by Seven & I Holdings Co. Ltd. JAPAN What do you think are the reasons for Seven Eleven to go global? Illustrate what is the model they are choosing to go global? Do you think this is the right way going forward?

2) Skippi is an ice pop brand. A successful all Shark deal on Shark Tank India changed the fortune of Skippi, and its sales accelerated 40X, and the income increased to about 2- 2.8 Cr month-to-month. Over 20,000 orders were processed online after the deal. After their a success deal, Skippi grew hastily over the last year. Through the distributor channel, they now reach 10,000 outlets in 25 states.

Skippi is now deciding to go global. What should be the mode of entry into other countries?

What according to you is the best mode?

3) Ikea is a global home furnishing brand. They have a vision to make life better for their customers.

As on Dec 2022, Ikea had 460 stores in 62 markets. The first Ikea store was opened in 1958 in Sweden and the latest one is opened in Surabaya, Indonesia. It started its India operations by opening its first store in Hyderabad.

a) Do you think Ikea would have done Market research before entering the Indian store?

Elaborate various methods they would have used. b) Did they customize their product presentation to suit the Indian customer? Elaborate on their customization for the Indian market.

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Investment Products & Analysis

Q1. Do you agree with this statement? ‘Uncertainty associated with any investment decision, can lead to Price volatility and there by unanticipated fluctuations in factors that commonly affect the entire financial market.’ Explain how the risk is measured and mitigated?

Q.2 Give your views in support of these statements.

In the uncertain and volatile market environment, we find difficulty in getting a proper riskreturn tradeoff. Do you believe in this statement?

Q.3 Case study/Case let Q3a) If you're thinking about how to pay for goals that are seven or more years away, do you think that it is the right time for you to be saving and investing. How? Which options will you choose from bonds, stocks, exchange-traded funds (ETFs), mutual funds, and more? Individuals who take a long-term approach require discipline and patience, that’s because investors must be able to take on a certain amount of risk while they wait for higher rewards down the road.

What is the utility of holding your investments for longer period of times? Cite relevant examples.

Q3b) Know your goals, your time frame for achieving them, and how much risk you're willing to take as an investor.

Most investments fall into the asset classes that range from "conservative" to "risky."

As a fund manager, how will you approach portfolio management in the recent times?

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Operations and Supply Chain Management

1. Analyze the requirement of competing on the following parameters in order to be operational robust in the Industry: a. Quality b. Cost c. Flexibility d. Speed e. Service 2. Real Fruit Snack Strips are made from a mixture of dried fruit, food coloring, preservatives and glucose. The mixture is pressed out into a thin sheet, imprinted with various shapes, rolled and packaged. The precedence and time requirements for each step in the assembly process are given below. To meet demand, Real Fruit needs to produce 6000 fruits strips every 40-hour week. Design an assembly line with the fewest number of workstations that will achieve the production quota without violating precedence constraints.

Work Element Precedence Time (Min.) A Press out sheet of fruit 0.1 B Cut into strips A 0.2 C Outline fun shapes A 0.4 D Roll up and package B, C 0.3 3. (a) How can radio frequency identification (RFID) be used for tracking perishable goods moving from one location to another?

3. (b) Why is Amazon known as the Supply Chain master?

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Portfolio Management Q1. Your friend is interested to invest Rs. 1, 00,000/- in financial asset but he don’t have a proper knowledge about investment. So suggest him different types of financial instruments.

Q2. Every investment has some kind of risk. For security of your investment it is necessary to measure this risk. Discuss how can you measure the risk?

Q3a. After saving good amount of money it is necessary that this money should be invested at the right place. Miss Rena saves Rs. 10, 00,000 but not investing anywhere. Tell her the advantages of wealth management.

Q3b. ABC co. limited needs fund for growth & expansion of business. How ABC can build capital structure ratio?

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