2021 Gallerie Magazine, Spring Edition- English

PPOC MAGAZINE

SPRING 2021

IN THIS EDITION Staying Relevant in Architectural Photography - Michael Muraz, CPA Navigating Through the World as a Deaf Photographer - Arista Haas Review, Revise, Recommit - Aura McKay, MPA Elevating Your Client’s Personal Brand - Jamie Poh Picture Purfect Purtraits - Louise Vessey, MPA, SPA The Social Responsibility of Photography - Emily Lauren Dick Improve Your Online Portfolio - Kyra Nankivell

PLUS 2021 PPOC CONFERENCE SCHEDULE AND PROGRAM

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Let’s get straight to the point.

PHOTO

In the course of your professional career, you’ve come to know the Vistek name and the reputation we’ve fostered over the past 40-plus years. You know that when consulting our sales team, you’re dealing with trusted imaging-industry pros like yourself. And whenever you need equipment for a short-term project or just want to try something out before you buy it, Vistek Rentals is always at your service. Vistek is the place you shop for the cutting-edge photo and video gear – including unique special-order items you won’t find anywhere else – that keeps you at the top of your game.

In a year that presented us all with unexpected challenges, Vistek decided not just to stay the course but to up our game

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VIDEO

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DIGITAL

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SALES

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RENTALS

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as well. You may have seen our recently launched livechat feature and already interacted with our knowledgeable live agents who are ready to find solutions to all your questions.

Whether you call us or shop in person or online, you can reach our entire team of available in-house resources: we’ll even assess the level of your technical needs upfront to make sure that you’re dealing with someone who talks your language.

Curbside pickup is now available for both sales and rentals, too. These new and improved standards of customer service are designed to make us more responsive, and they couldn’t have come at a better time. We won’t just get through this together – together, we’ll come out on top.

S E RVI C E

T O R O N T O • MISSISSAUGA • OTTAWA • CALGARY • E D M O N T O N

V IS T E K .C A

TA B LE O F C O N T E N T S 4

Message from the Chair

6

Staying Relevant in Architectural Photography

By Michael Muraz, CPA

12

4

Navigating Through the World as a Deaf Photographer

By Arista Haas

16 2021 PPOC Convention Schedule

6

12

18 2021 PPOC Convention Program 22

Review, Revise, Recommit

By Aura McKay, MPA

26

Elevating Your Client’s Personal Brand

By Jamie Poh

22

26

30 Picture Purfect Purtraits

By Louise Vessey, MPA, SPA

36

The Social Responsibility of Photography

30

36

40

Improve your Online Portfolio

By Kyra Nankivell

44

About the Cover

By Heidi Grace

40

45

My PPOC

By Terry Tinkess

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By Emily Lauren Dick

MESSAGE

from the Chair SILVER LININGS. It has been a year. We have been isolated, locked down, lonely, sometimes bored, longing for human contact outside of those in our bubble. We have been unable to do things as we normally do them; Ross Outerbridge, MPA PPOC National Chair work, play, travel, meet, greet, create. It has been stressful, disruptive, uncertain and seemingly perpetual. This pandemic has changed our recent lives in many ways and often not in a positive way.

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But it has also created opportunities as we are forced to look at the world and how we interact with it in new and different ways. The really important things in life are valued as we have all stopped to take stock of what is important. We can now connect easily and frequently. It is not the same as being ‘together’ but is a new way to connect. The word Zoom has taken on a whole new meaning.

We travel less but save money in the process. We cannot get together to look at and judge images during Accreditations or Salons, but we can now access a broad range of expert judges from across the country at little to no cost. We can attend webinars with expert photographers that we may not have had access to previously.

The pandemic has stimulated creativity. Every day we can hear or read stories of innovative people that have found ways of doing things in a novel way. Our National Image Competition just concluded, and I saw many images with a COVID theme - some reflected the loneliness and loss. Some reflected the optimism of possibly seeing the light at the end of this long tunnel and the uncertainty over the next few months as we reconcile vaccines vs. variants.

This issue is about rethinking, refreshing, and having a positive approach to uncertainty. I know in these pages we will hear from some creative people who have found novel ways of not only coping during the pandemic but thriving in it.

How has this all affected our business and how can we do better?

Finally, this issue is also a prelude to our National Convention April 17-19, 2021.

This year it will be virtual and will include a broad range of expert speakers to satisfy a broad range of photography styles and disciplines. And it will all be accessible from the comfort of your own home! I hope to “see” you all there.

Ross Outerbridge, MPA PPOC Chair

GALLERIE IS THE PREMIER MAGAZINE FOR PROFESSIONAL PHOTOGRAPHERS ACROSS CANADA. EACH ISSUE FEATURES AWARD-WINNING IMAGES, EDITORIAL INFORMATION, TECHNICAL AND FEATURE ARTICLES, ADVERTISING, AND MEMBER SERVICES. ALL PHOTOGRAPHERS ARE WELCOME TO VIEW THE DIGITAL VERSIONS ON OUR WEBSITE. GALLERIE is published three times annually; - Winter (online issue) - Summer (print and online) - Fall (online issue) SUBSCRIPTION All PPOC members receive the printed issue directly to their doorstep. Online issues are available to all photographers.

To be added to our email mailing list please contact the PPOC office (info@ppoc.ca) indicating your province of residence.

Additional printed copies of Gallerie are $6.95, plus postage. Please contact the PPOC Office.

SUBMISSIONS Articles and member stories are welcome, please submit them to the editor for consideration.

ADVERTISING One single advertising package will secure your ad space in all three issues for the year.

Double Page Spread Full Page Outside Back Cover Full Page Inside Cover Advertising Supplement Full Page Half Page Quarter Page

$1575/year $1375/year $1125/year $1000/year $975/year $630/year $400/year

PPOC Trade members receive a 20% discount. To reserve your ad, contact the advertising manager.

EDITOR Sierra Lefave & Louise Vessey, MPA, SPA e: editor@ppoc.ca DESIGNER AND COMPUTER GRAPHICS Josée Talbot, MPA p: 418-881-3998 e: josee@talbotphotoart.ca ADVERTISING MANAGER Brad Kelly, MPA e: advertising@ppoc.ca

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STAYING RELEVANT

IN ARCHITECTURAL PHOTOGRAPHY

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By Michael Muraz, CPA AS A SMALL BUSINESS OWNER, THIS PAST YEAR PROVED THAT WE NEED TO CONSTANTLY ADAPT TO STAY RELEVANT. I’M FORTUNATE THAT THE ARCHITECTURE INDUSTRY RECOVERED QUICKLY AFTER THE FIRST LOCKDOWN, ALLOWING ME TO HAVE A MUCH BETTER YEAR THAN MOST PHOTOGRAPHERS. MANY CLIENTS (I WORK PRIMARILY WITH ARCHITECTURE FIRMS) WERE EAGER TO START SHOOTING AGAIN TO DOCUMENT NEWLY COMPLETED BUILDINGS.

Nevertheless, I had to make some changes to be able to shoot during a pandemic. I photograph a lot of spaces open to the public, such as office buildings, community centres and stores, which were heavily affected by health measures.

Roped-off areas, lines to get in, stickers and signs meant that I had to plan extra time on location to reorganize the space. I also had to spend extra time in post production to digitally remove some of the stickers and signs. On the other hand, I photographed amenities in several condominium towers, and most of them were closed because of the pandemic, making my work much easier!

Over the last 5 to 10 years, architects went from liking clean, empty images to wanting photos with people, showcasing the space in use. Learning to work with people, who are either the public or my client’s staff, has been a learning curve, but it was key to meet my clients’ needs. During the pandemic, I had to photograph several spaces that were not open to the public. In some cases, we found solutions with my client’s staff, but it wasn’t always possible. I made sure to communicate the restrictions and constraints to my clients to manage their expectations. My assistants and I ended up in a lot of shots!

In general, I do my best to stay up to date with what is happening in the industry. Speaking with clients and looking at their portfolios is a good way to understand what they need. Not every client has the same needs, and I tailor my photoshoots to each client, but you can see trends. For example, some clients want to be on location with me during photoshoots. I learned that most of them do not like looking at images on the back of the camera and prefer a bigger screen. Now, I usually bring a tablet that I connect wirelessly to my camera so the client can review the shots in better conditions. I also connect with my clients on social media (primarily Instagram and Twitter), to see what images they like to highlight. It’s also a good way to keep the relationship going, and I always tag my clients when sharing images on social media.

My clients care a lot about architectural awards and publications. Not every project is meant to get published or submitted for an award, but if my images can help with that, I know my client is likely to keep commissioning me. I’m subscribed to all major Canadian architectural publications, to see the kind of projects and the types of images that get published. It helps me improve my work, and I have a better understanding of which firms do good work and are worth pursuing. It’s a snowball effect: the better the projects I photograph are, the more likely I am to get published, which makes it easier to get more clients. I also follow major architectural awards for the same reasons.

Even though I believe that the equipment we use is irrelevant most of the time, it can be worth following technological innovations. Architectural

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While the pandemic forced all of us to adapt, I’ve always approached my business as something in constant evolution. Some of it is probably the fear that it’ll just all go away, but I also believe in always improving myself.

photography can get technical, so if new equipment makes my work easier or allows me to get better images, then I’m all for it. For example, last year, when things were still slow after the first lockdown, I added a parachute device to my drone to be able to fly in more locations. It costs more than the drone itself, but it opened a whole new world of possibilities. I spent a couple of weeks testing it and getting new shots to promote this new service, and since then, about 3/4 of my photoshoots have included some drone shots.

In the same idea, it’s important to stay up to date with the regulations that affect your business.

When I first got interested in drone photography in 2015, the rules were very restrictive, and I decided against offering the service. The rules kept evolving and I stayed informed until 2019, when I passed my pilot certificate for advanced operations. I’ve been able to offer drone photography since.

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As artists and small business owners, if we don’t learn continuously, we’ll be left behind. My winter season is much slower than my summer, so I make sure to reserve time for learning. I learn from many different sources. Photography webinars and conferences, like PPOC Live and Canadian Imaging, are great tools to keep learning. From time to time, I also purchase eBooks or courses from photographers I follow and trust. Online tutorials are great to improve our retouching skills.

And don’t forget to learn from sources outside of the photography industry as well! I’ve been inspired by other genres of photography or other types of art. I’ve learned a lot from business books written by people that are not photographers.

This may seem like a lot of work, but it becomes second nature after a while. I’m very intentional about it, mostly because I like to plan things out.

And yet, my last advice will actually be to be ready for the unexpected, and to seize the opportunities that present themselves. My marketing has always been focused primarily on architecture and interior design firms. In 2016, out of the blue, I was contacted by Dior to photograph a new shoe store they were opening in Toronto. I had no idea that luxury brands needed to photograph their new stores. I didn’t give it a lot of thought at first, but when I was contacted by another brand a year later, I realized this was an opportunity to expand my business. Since then, I’ve photographed over 30 stores, I’ve become the main Canadian photographer for several brands, and retail was 20% of my revenue last year. This was never the plan, but I’m glad I went for it.

We won’t be in a pandemic forever, but the need to stay relevant is not going away. Now is the perfect time to start figuring out how you can adapt your business to stay in the game, especially if you’re not as busy with photoshoots.

Take the time to reflect on your business, talk to your clients, start a book list, talk to your PPOC colleagues, learn something new, and make a plan!

Michael Muraz is an internationally published and Nationally Accredited Professional Photographer of Canada. His images showcasing his client’s built work have won numerous national and international awards.

Michael is the chair of the newly formed Diversity and Inclusion Advisory Committee, that aims to make the PPOC accessible to everyone. www.michaelmuraz.com @michaelmurazphoto

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Michael Muraz, CPA

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THE FRONT LINE OF THE LENS REVOLUTION.

The combination of new optical formulas and NIKKOR’s proven glass types results in greater resolution from the center of the frame to the far edges.

No need to stop down these lenses.

www.nikon.ca

2021 ACCREDITATION DEADLINES Even though Covid-19 is preventing in-person accreditation judging from happening at this point, please remember that PPOC is still continuing to judge accreditations four times per year.

Next accreditation deadline is:

- July 5, 2021, 5 pm EDT - October 4, 2021, 5 pm EDT

GET ACCREDITED!

CANADIAN PHOTOGRAPHY IN A BRAND NEW LIGHT.

PHOTOED.CA

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https://www.ppoc.ca/member_accreditation.php

NAVIGATING THROUGH THE WORLD

AS A DEAF PHOTOGRAPHER SPRING 2021 | GALLERIE MAGAZINE | 12

By Arista Haas NAVIGATING THE WORLD AS A DEAF PHOTOGRAPHER HAS BOTH CHALLENGES AND REWARDS. TODAY’S CHALLENGES ARE IMPROVING MY CRAFT SKILLS, ACCESSING EDUCATIONAL EVENTS, AND COMMUNICATING WITH HEARING PEOPLE. ON THE OTHER HAND, THE AMAZING REWARDS ARE GAINED KNOWLEDGE, PLANNED TRANSITION INTO PROFESSION, NETWORKING, AND FELLOWSHIP WITH PPOC MEMBERS. Deaf since birth, I rely on my eyes for visual communication. As a bilingual Deaf person with American Sign Language (ASL) and spoken English, I have attended both deaf and mainstreamed schools as well as completing a Bachelor of Commerce at the University of Alberta. I was born with profound hearing loss and now I am totally Deaf. Scary? Not at all! I am proud to be Deaf. My parents raised me to be confident but humble and be proud of who I am. Before my first day at Westlock Elementary School, my Mom requested my teachers not to allow any tokenism, and that I was to learn like every student. I am grateful for my parents’ stance because the attribute of selfsufficiency was developed at a young age, and I was able to navigate through both Deaf and hearing worlds as an adult.

I have navigated the world of photography since my parents wrangled their camera off my tiny hands. I was about six years old when I discovered the wonders of photography by photographing with my parents’ camera randomly.

Quite expensive that was. I had my first camera at age 9 – the famous Kodak Disc then a small point-and-shoot camera when I was a teen. The first formal

In my adulthood, I enhanced my knowledge by reading photography magazines, researching the internet, and practicing in different genres. The reason I did not attend workshops or courses immediately after university was because of accessibility. Government agencies at all levels do not cover the costs of interpreting services or captioning services for any d/Deaf or Hard of Hearing people for their hobbies or interests. If those services were to achieve equity in gaining skills for a profession or as a career development, funds “would” be available. Fortunately, interpreting services are available at the federal public service so the accessibility is the least stress of all of my public service career.

During the university years, I had ASL interpreters for my courses, which was so much easier than lip-reading alone especially in a big lecture room!

Lip-reading captures about 30% to 40% of a conversation1 but if I am familiar with a person, the capture is approximately 60%. Did I ever misunderstand a word or a phrase in lip-reading?

Yes, tons of times! If all else fails, I use pen and paper method – either by paper or digitally.

In the 20th year at Transport Canada, I decided to start planning for my retirement from the public service at least after 25+ years. I reconnected with Chris in August 2019 for business consultation in photography because I was figuring out my transition into the profession. The key points at the consultation was the discussion about the PPOC and the learning ropes of managing a photography business. Chris advised that I have the luxury of time to learn the craft and carry forward as a member of PPOC. Three weeks later, I joined the PPOC and have not looked back since.

Did I have challenges in my journey as a new member of PPOC? Yes, I have in different instances. However, I will not elaborate because at least I want to keep educating willing peers at PPOC and find ways to enhance accessibility at PPOC. At the time of membership purchase, I was dealing

1. Barnett, Steven. (2002). Communication with Deaf and Hard-of-Hearing People: A Guide for Medical Education. Academic Medicine, 77(7), 694 – 700.

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photography course was during one semester of an Industrial Arts curriculum at the Junior High of RF Staples Secondary School. Processing film and developing photos were the exciting part. The challenge being in the darkroom was not knowing what others were saying or doing. As a solution, I discussed with my teacher aide (more like an ad-hoc oral interpreter) to understand what the teacher said before returning into the darkroom.

Quite the learning experience!

In 2010, I desired to learn more in photography which meant an in-person classroom without sign language interpreting. I still went ahead because I wanted to learn more about photography. That is when I met Chris Stambaugh and from him, I learned of PPOC. The positive part of this experience was Chris’ effort to ensure that he faced the classroom so that I could pick up what he was saying and had visual presentations on photography works for critique and discussion. I took three more courses afterwards with different instructors, who were more or less accommodating. Because of my mental health and fatigue at the time, I did not attend any more classes and made a decision to defer my plan of joining the PPOC in spite of Chris’ encouraging words. At the time, I felt I was not ready.

General Facts about Deafness in Canada: 1. There are approximately 357,000 profoundly deaf and deafened Canadians and 3.21 million hard of hearing Canadians. [Canadian Association of the Deaf (www.cad.ca]

with cataracts. Being temporarily Deaf-Blind was a challenge, I struggled with seeing sign language clearly and with lip-reading. The surgeries for my eyes were completed by mid-November and I spent the rest of the year in recovery.

As 2020 rolled around, I participated in more of the PPOC activities and met several wonderful fellow members online and in-person. They were much more open-minded and accommodating than I expected.

In my view, 2020 was the pivotal year because I believe that the PPOC underwent a metamorphosis as a new-look organization. Virtual meetings and virtual educational sessions became the “new norm”. The most impactful and positive changes are the addition of live captioning at virtual PPOC events and meetings; and the creation of a Diversity and Inclusion committee on both regional and national levels. Being a member of the newly transformed PPOC has given me hope for the future.

2. Generally, 9 out of 10 deaf children are born to hearing parents and 1 out of 10 children born to deaf parents are also deaf. [Mitchell RE, Karchmer MA. Chasing the mythical ten percent: Parental hearing status of deaf and hard of hearing students in the United States. (PDF) Sign Language Studies. 2004;4(2):138-163.]

3. Canada has at least four sign languages: American Sign Language (ASL), Langue des signes québécois (LSQ), Indigenous Sign Languages (ISL), and Maritimes Sign Language (MSL). ASL, LSQ & ISL are recognized by the Government of Canada and are enshrined in Accessible Canada Act (Bill C-81). ISL is also recognized in Indigenous Languages Act (Bill C-91). [Government of Canada] 4. Closed captioning became available for the Deaf and Hard of Hearing Canadians in 1981.

The CBC’s Littlest Hobo was the first Canadian series to be captioned. [History of Canadian Broadcasting: https://www.broadcasting-history. ca/in-depth/closed-captioning-canadian-television]

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5. The first known teletypewriter (TTY) demonstration took place in New Westminster, BC in December 1968. A Deaf Canadian was studying in the USA at the time and brought the TTY device home to show his family and friends because he did not know other users in Canada.

[Carbin, C. F. (1996). Deaf Heritage in Canada: A distinctive, diverse, and enduring culture, Whitby, Ontario: McGraw-Hill Ryerson Ltd.] 6. Video Relay Service (VRS) became available in Canada in 2016 for the Deaf, Hard of Hearing, and speech-impaired Canadians who use sign language. [https://srvcanadavrs.ca/en/news/srvcanada-vrs-has-launched/]

Arista Haas Arista Haas is a photographer who shares her life experiences through her art. She is an advocate for the Deaf community within the photography industry, and she encourages others to ask questions that inspire conversation. Arista is working to bring visibility and accessibility by helping create changes for those who need them. @aristahaasphotography www.aristahaasphotography.ca

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2021

PPOC CONFERENCE

SCHEDULE

All times listed are EDT 10 AM

Saturday April 17th, 2021

10AM - 11:30AM Sponsor Technicare Imaging Storey Wilkins 11 AM Social NOT Emotional Distance: Wedding Photography During a Pandemic

12 PM

1 PM

11:30AM - 11:45AM - Break 11:45AM - 1:15PM Sponsor Sony Cassandra Jones Storytelling Photography

1:15PM - 1:30PM - Break 1:30PM - 3:00PM 2 PM Sponsor Nikon Canada Joel Robison Embracing Your Creative Power 3 PM

4 PM

5 PM

6 PM

7 PM

8 PM

9 PM

10 PM

10AM - 11:30AM Sponsor Sony Canada Istvan (Steve) Pinter Photoshop Workflow Accelerator 11:30AM - 11:45AM - Break 11:45AM - 1:15PM Sponsor Click Props Background Istvan (Steve) Pinter The Power of Masks 1:15PM - 1:30PM - Break 1:30PM - 3:00PM Sponsor Nikon Canada Victoria West The Art of Hacking

3PM - 3:15PM - Break 3:15PM - 4:45PM Sponsor Canon Canada Viktoria Haack Social Media for Art and Business

3PM - 3:15PM - Break 3:15PM - 4:45PM Sponsor Sony Canada Trevor Owen Success With Your Website It’s All About Milliseconds

4:45PM - 5PM - Break 5PM - 6:30PM Sponsor Click Props Background Charlie Kaufman Sales & Marketing

4:45PM - 5PM - Break 5PM - 6:30PM Sponsor Harvard Western Insurance Billie Chiasson Commercial, Beauty & Fashion

6:30PM - 6:45PM - Break 6:45PM - 9PM Sponsor Nothers Trivia Night

6:30PM - 16:45PM - Break 6:45PM - 9PM Sponsor PPOC Social Time

Sunday April 18th, 2021 10AM - 11:30AM Sponsor Nikon Canada Storey Wilkins The Art of a Great Wedding Album

11:30AM - 11:45AM - Break 11:45AM - 1:15PM Sponsor Nikon Canada Clare Louise

11:30AM - 11:45AM - Break 11:45AM - 1:15PM Sponsor Sony Canada Cassandra Jones Pricing & Products

The Creatives Guide to Authenticity from block to flow - The Art of Being a Conscious Creator

1:15PM - 1:30PM - Break 1:30PM - 3:00PM Sponsor Sony Canada Chris Knight Unlocking Creativity

1:15PM - 1:30PM - Break 1:30PM - 3:00PM Sponsor Canon Canada Victoria West The Do’s and Don’ts of Building a 6 Figure Business

3PM - 3:15PM - Break 3:15PM - 4:45PM Sponsor Harvard Western Insurance Chris Knight The Psychology of the Portrait

3PM - 3:15PM - Break 3:15PM - 4:45PM Sponsor Sony Canada Viktoria Haack Inspired by Nature

4:45PM - 6PM - Break Let’s Get Gala Ready 6PM - 10PM

PPOC Annual Awards Gala Thanks to our sponsors

10AM - 11AM Image Critique - NEC Commercial Image review of the 2021 competition 11AM - 12:h30PM Image Critique - NEC General Image review of the 2021 competition 12:30PM - 1PM - Break 1PM - 2:15PM Image Critique - NEC Portrait Image review of the 2021 competition

Conferences in the comfort of your home April 17-19, 2021

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10AM - 11:30AM Sponsor Technicare Imaging Melanie East The Business of Newborn Photography

Monday April 19th, 2021

Eastern Daylight Saving Time

Available with all full registrations Social events and PPOC’s Annual Gala Free time

www.canadianimaging.org

Get INSPIRED at the Canadian Imaging Conference and Expo!

Virtual Conferences April 17 to April 19, 2021 EASTERN DAYLIGHT SAVING TIME

SCHEDULE PROGRAMS

SOCIAL

Saturday, April 17, 2021

10:00 AM - 11:30 AM

As wedding photographers, we are tasked with delivering a blend of traditional, candid, and documentary photographs that exude joy and love…even during a global pandemic. Learn how to tell the best possible story of the day by capturing the spectrum of emotion behind the masks, plexiglass, and without crossing lines. Storey will review her recent short story and micro-weddings and walk you through how to stay safe, motivated, and profitable while capturing quality images.

Istvan (Steve) Pinter - Photoshop Workflow Accelerator

Speed up your workflow for fast and consistent results. Organize, simplify, and standardize. Spend less time sitting in front of your computer. Concentrate on creativity. Learn techniques you can apply immediately whether you perform your own photoshop work, want to train an employee, or even outsource your postproduction work. By employing strategic equipment planning we extract maximum value from our hardware, through simple organization techniques we automate file management, through non-destructive editing strategies and automation we accelerate photoshop work and generate more consistent results faster.

From capture to output we optimize the process to maximize value and efficiency. If you want to move faster, have more time to be creative, and save money then you won’t want to miss this fun and informative presentation.

Cassandra Jones - Storytelling Photography 11:45 AM - 1:15 PM

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Storey Wilkins - Social NOT Emotional Distance: Wedding Photography During a Pandemic

Photography affords us the opportunity to give experiences, thoughts, and ideas a voice through a visual medium that every single person in the world can identify, regardless of age, race, or language. There is so much more to a compelling photograph than the click of a button; more than numbers and ratios, principles and rules, and colour charts. There is inspiration, story, and vision. Cassandra wants to help you find yours.

Istvan (Steve) Pinter - The Power of Masks

Steve Pinter, Educator and Professional Creative Retoucher, will lead you step-by-step through practical examples to explore professional masking techniques. We’ll start with non-destructive editing techniques.

We’ll practice making better masks. Learn how to leverage masks for more precise control of your final image. We’ll make composite images easier with channel masking and blending for a seamless result. We’ll harness the very pixels that make up your image. We’ll start right at the beginning and rapidly bring you up to speed. More control for better results faster.

Saturday April 17, 2021 PROGRAMS

SOCIAL

1:30 PM - 3:00 PM

Joel Robison - Embracing Your Creative Power

In this class we will open the door to our creative life and learn how we can develop our own individual creative power that will help to set us apart in the photography industry. Learn how to come up with new ideas, how to step outside the box, and how to push yourself into the creative market and start to leverage your work in a commercial way. This class will be a guide to both the artistic side of photography but also some of the business side as well!

Victoria West - The Art of Hacking

You don’t need to break the bank to create magical images. Victoria will walk you through some of her very affordable creations and get you thinking outside the box about how you too can hack everyday items to bring your ideas to life.

3:15 PM - 4:45 PM

Viktoria Haack - Social Media For Art And Business

Social media can be a great place to share our creativity and be inspired by other artists. It is also an integral part of many modern businesses. How do we grow a platform that can be lucrative for our business while still feeling able to creatively express ourselves? She will discuss her personal methods during this presentation.

Trevor Owen - Success With Your Website - It’s All About Milliseconds

Successful businesses rely on exceptional website performance. In today’s economy, the battle for consumers’ attention has never been tougher. You have only seconds to make a good impression. But how long do you actually have to engage your customer? How important is your website to your business?

Learn key concepts of web performance and how they apply to your business.

Charlie will throw as much knowledge as he can at you until the microphone is pried from his hands. He will take you through techniques for generating new clients, the booking phone call, pre-selling consultations, shooting what sells, pricing structures and product choice, the viewing and after-sales. Literally everything you need to know to ramp up your business will be crammed into this fast-paced whirlwind of a talk. Buckle up, sit back, and enjoy this hard hitting sales and marketing course.

Billie Chiasson - Commercial, Beauty, and Fashion Photography

Billie Chiasson will go over details on how to build your own portfolio, brand and what to expect working in the Fashion & Commercial industry including pricing & billing. An honest approach to how the Canadian market works. As an experienced Professional Photographer herself with 14 years under her belt and clients ranging from: Revlon, Tetley, The Clinica, NUMI, Inkbox etc., she will guide you through what to expect on your journey.

Trivia Night - Social Time

After a hard day’s learning why not hang out with your peers and talk shop? Or perhaps talk about anything but photography? We’ve got you covered, and are even offering you options!

Test your trivia skills by joining us for the 1st ever PPOC Smarty-Pants Challenge. There’ll be questions to challenge your knowledge of photographic facts, PPOC history, and a little bit of anything and everything in between. You could win the title of PPOC’s #1 Smarty-Pants and the grand prize!

Afraid of the challenge? Not so interested in becoming PPOC’s #1 Smarty-Pants? You can hang out in one of our ZOOM ROOMS for fellowship and fun. BYOB.

For more info on the conference please visit our website: WWW.CANADIANIMAGING.ORG

Let’s Get Social!! #canadianimaging

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6:45 PM - 9:00 PM

5:00 PM - 6:30 PM

Charlie Kaufman - Sales & Marketing

Sunday April 18, 2021 INCLUDED PROGRAMS

SOCIAL

10:00 AM - 11:30 AM

Melanie East - The Business of Newborn Photography

Melanie East is a multi award-winning newborn photographer who changed career from lawyer to professional newborn photographer. During this program Melanie will talk you through how she built her newborn photography business, her client model, her products, and her pricing. She talks about the importance of attracting the *right* client and who that client might be. Melanie will also talk you through a couple of her artistic masterpieces and the thought process behind them.

Storey Wilkins - The Art of a Great Wedding Album

Create great albums for your wedding clients that are worthy of praise. This program is a must for photographers who dread making and selling wedding albums. Making the leap to being a full-service wedding photographer is not as hard as it seems. Help your clients preserve the tradition of the printed image and give them a thoughtful and beautiful keepsake. Storey will share six key principles of timeless album design and a step-by-step process for creating albums.

11:45 AM - 1:15 PM

Clare Louise - The Creative’s Guide to Authenticity - From Block To Flow; The Art of Being a Conscious Creator

Find out what it is to be in Creative Block, how we get in our own way, and how most of us don’t even realize we are stealing our own potential. Learn the importance of Creative Recovery and what we’re not talking about in the creative industry. Discover what it is to be in Creative Flow and how it’s who we are being that matters.

Cassandra Jones - Pricing and Products

Do you dream of being able to focus on creating art? Do you find that you cannot afford to take the time and attention to detail you would like to for each client? In this class, Cassandra will break down how she prices her services and her unique way of structuring her sessions. She will discuss the elements that give her the freedom to create, the ability to fully serve her clients, and the foundation for a strong business. She will finish by showing you her absolute favourite fine art products.

1:30 PM - 3:00 PM

Creativity isn’t just something you have to be born with – it’s a skill you can grow. In “Unlocking Creativity,” Chris breaks down where ideas come from, how you can cultivate them, and most importantly, the process for turning those ideas into real results. Inspiration isn’t a mystical force – it comes from putting your creative mind to work.

Victoria West - The Do’s and Dont’s of Building a Six-Figure Business

Is your business stuck in neutral? Can’t seem to get where you want to go? Victoria’s been there and done that, and now she’s going to tell you what she’s learned, and hopefully speed up your journey to financial success in your photography business.

Chris Knight - The Psychology of the Portrait

3:15 PM - 4:45 PM

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Chris Knight - Unlocking Creativity

If you think that a portrait is primarily about lighting and apertures, then you are missing out on what makes a portrait truly great! Join Chris Knight in a deep dive into the powerful interplay of the psychological and technical elements of portraiture that can help your images be more than skin deep. You’ll learn new ways of engaging with your subject and how you can bring out the best. Whether working with streamlined, ‘beginner’ gear on location or a studio packed with professional gear, this class will help you improve how you think about and execute your portrait work. Develop your portraiture with Chris Knight as your guide.

Viktoria Haack - Inspired By Nature

Viktoria moved to Canada from the UK 14 years ago. Since her arrival in British Columbia, she has been in awe of the incredible landscapes and nature that surrounds and subsequently inspires her. In this presentation, she will share some of her favourite landscape and nature work and talk you through some of her processes.

Sunday April 18, 2021

6:00 PM -10:00 PM

4:45 PM - 6:00 PM

PROGRAMS

SOCIAL

Let’s Get Gala Ready

Take out your Gala finery!

Prepare your favorite hors d’oeuvres, your best cocktails, and bring out the champagne!

PPOC Annual Awards Gala

Do not miss this celebration where the best Canadian photographers will be recognized and rewarded for their outstanding work.

• Recipients of PPOC Designations and other prestigious awards will be presented • Don’t miss the grand unveiling of the winners of the PPOC 2021 Image Salon

Image Critique - Commercial

Whether or not you have participated in PPOC’s Image Competition, this critique will help you understand how winning images are built. This session is presented by Jury members of the 2021 Image Salon. Our Judges will explain why some images received scores of “Accepted”, “Merit”, or “Excellence”, while others were not accepted. You may request a critique of your own images, or those created by another maker. A great way to learn and improve!

Image Critique - General

Whether or not you have participated in PPOC’s Image Competition, this critique will help you understand how winning images are built. This session is presented by Jury members of the 2021 Image Salon. Our Judges will explain why some images received scores of “Accepted”, “Merit”, or “Excellence”, while others were not accepted. You may request a critique of your own images, or those created by another maker. A great way to learn and improve!

Image Critique - Portrait and Wedding

Whether or not you have participated in PPOC’s Image Competition, this critique will help you understand how winning images are built. This session is presented by Jury members of the 2021 Image Salon. Our Judges will explain why some images received scores of “Accepted”, “Merit”, or “Excellence”, while others were not accepted. You may request a critique of your own images, or those created by another maker. A great way to learn and improve!

For more info on the conference please visit our website: WWW.CANADIANIMAGING.ORG

Let’s Get Social!! #canadianimaging

SPRING 2021 | GALLERIE MAGAZINE | 21

1:00 PM - 2:15 PM

11:00 AM - 12:30 PM

10:00 AM - 11:00 AM

Monday, April 19, 2021

REVIEW, REVISE, RECOMMIT SPRING 2021 | GALLERIE MAGAZINE | 22

By Aura McKay, MPA

WHAT TO DO WHEN THE WORLD FEELS LIKE IT HAS GONE TOPSY TURVY AND EVERYTHING IS UNCERTAIN? TRADITIONAL BUSINESS PLANNING AND OUR PRE-PANDEMIC NAIVETY LULLED US INTO THINKING THAT WE COULD HAVE CERTAINTY IN OUR FUTURES. THAT SOMEHOW, WE COULD MAGICALLY PREDICT THE FUTURE BASED ON THE PAST. THAT ALL OF OUR STRATEGIES AND GOAL SETTING, CASH FLOW PROFORMAS, AND SALES TARGETS WERE MORE THAN JUST A REALLY GOOD GUESS. The truth is, we never had any real certainty. We just had the illusion of it.

The future has always been a guessing game, and there is still value in making plans and having solid strategies for success. What has changed for many of us is a drop of confidence in our ‘best guesses’ and a lack of faith in our ability to navigate through the highs and lows of a gig economy especially in a disrupted and volatile marketplace.

As photographers, we know that several factors contribute to the depth of field we can see in our images. That zone of critical sharpness can expand (or contract) depending on the lens we use, the aperture we squeeze the light through, and the distance between us and our subjects.

We’ve just changed F-stops folks! We have simply had our eyes opened wide to the variables and uncertainty that have always existed. Not just in our economy, but in bigger issues like privilege, inclusivity, diversity, and integrity.

A wide-open aperture means that we now have a clear zone of sharpness.

We can see the things that may have previously blended into the uniform and

overall clarity of a hyperfocal image. These issues are now being shown in sharp contrast to the blurriness of the past and uncertainty of the future.

Planning for the long term has, by its’ distant and far away nature, always had huge elements of uncertainty. Too many things can change between now and next year to be really sure. You and the things that really matter to you will change in the next 3 months! It’s time to zoom in and focus on what’s really important, what really matters – to you, your community, and your business.

It’s time to review, revise and recommit to your passion and your vision for your business! We’ve been living the good life. The privileged life of being able to consider whether or not we are

happy and fulfilled in our vocation. We’ve been living with the incredible blessing of having the option to try making a living and having a life we love doing work that inspires us. The privilege of a relatively stable economy in a first-world country. Things have changed.

Revise your goals, plans, strategies and targets to reflect your new perspective on what’s important. Cash flow might be your number one priority this spring.

Whereas last January you may have been focused on growth or expansion.

We no longer have the same priorities and pressures.

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Now is the time for courage. For looking bravely and realistically at who you are now, what really matters to you, and what the reality is in your business and finances. A review of what is working and why it’s working. And just as importantly, what is no longer working (or really, never was) and why, so that you don’t keep making those mistakes.

But don’t make a huge, big picture, 3 year business plan. The world is too topsy turvy. Our distant future is even more uncertain and blurry than usual. Absolutely, still dream your big picture dreams that help get you out of bed in the morning – like your laptop lifestyle of globetrotting from gig to gig or retiring and living off your fine art print sales. And then revise your goals to create clear, measurable milestones for the next 90 days.

Don’t stop there! Clear, specific, measurable goals may have been enough in the past for some people, but in todays’ world we must be connected to meaning. Without a feeling of purpose and a sense of meaning and hope, taking action on your dreams will feel like trying to sprint through quicksand. Be sure to connect your revised milestones back to those dreams and to your passion for photography by completing the phrase: This is important to me because….

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You’ll have a lot more clarity and confidence in outcomes that you have recommitted to with passion! Strategies you design to help focus your time, energy, and money for the next 90 days are still not ‘certainties’. But clarity and confidence can go a long way in making your journey to success more optimistic and less of a grind.

So, what can you learn from reviewing what is and isn’t working for you? How will you revise your focus and why does that matter in your life? What can you recommit to that will pull you forward for the next 90 days?

Choose your focus, compose your future with intention, and start to design, build, and grow the business you want…now.

Aura McKay, MPA Aura McKay is an award-winning, Nationally Accredited Professional Photographer of Canada as well as a Business Coach.

She passionately teaches other photographers how to improve their businesses and has become a leader in making online content easily accessible. Aura is a clarity wizard who has a way of shifting ones perspective to generate progress. @auramckayphotos www.auramckay.com

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ELEVATING YOUR CLIENT’S SPRING 2021 | GALLERIE MAGAZINE | 26

PERSONAL BRAND

By Jamie Poh PERSONAL BRAND PHOTOGRAPHY POPPED ONTO MY RADAR BACK IN 2017. AT THE TIME, I WAS STILL WORKING A FULL-TIME CORPORATE JOB, AND ON THE BRINK OF A HUGE MELTDOWN THAT WOULD CHANGE MY LIFE FOR THE BETTER. I FIRST CAME ACROSS PERSONAL BRAND PHOTOGRAPHY WHEN LISTENING TO A FACEBOOK LIVE PRESENTATION BY JAMIE SWANSON OF THE MODERN TOG. SHE SPOKE ABOUT THIS NEW GENRE OF PHOTOGRAPHY THAT SHE FELT WHOLEHEARTEDLY WAS GOING TO BECOME SOMETHING OF INTEREST TO A LOT OF PEOPLE IN THE COMING YEARS. TURNS OUT SHE WAS RIGHT.

At the time, I found the idea intriguing, but it wasn’t until a year later that I decided to pursue it. I’m glad that I did. With Social Media becoming increasingly popular and the ‘norm’ for business marketing, it’s almost a necessity these days to be on at least one platform if you’re a business owner. For myself, I aim to be on as many as I can however, I tend to stick to Instagram as its portfolio style of presentation works well for visual artists like ourselves here in PPOC. So, let’s dive into what Personal Brand Photography is all about.

WHAT IS PERSONAL BRAND PHOTOGRAPHY? Personal Brand Photography is photography to showcase who your client is in their business and personal life.

WHAT TYPE OF CLIENTS HIRE A PERSONAL BRAND PHOTOGRAPHER? In my experience over the last few years, my clients are ServiceBased Businesses (I am starting to get more who offer products now) that are generally Solopreneurs starting or running their own businesses and are looking for professional photographs of themselves for their Website and Social Media.

WHAT TYPE OF IMAGES ARE THE RESULT OF A SESSION?

HOW DO YOU DIRECT YOUR CLIENTS IN ORDER TO ACHIEVE THE PHOTOGRAPHS YOU WANT?

WHAT ARE YOUR SUGGESTIONS FOR SOMEONE LOOKING TO TRANSITION INTO THIS GENRE?

From the very beginning, I tell my clients that we will work together to create themes or stories that they want to communicate through their photos. These themes can be simple and an example for myself would be:

Like transitioning to other genres of photography, you have to do a little bit of research and get some practice in before really knowing how you want to structure your sessions. You’ll also want to research to see who else in your area is also offering this type of photography.

- I am a photographer - I love dogs - I enjoy hiking my local trails - I’m introverted - I am embracing a minimalist lifestyle With these themes in mind, we figure out how we can communicate them in photographs. I get my clients comfortable in a scene and coach them through the action which may be as simple as, “sit at this table, now type on your laptop and smile because you’re happy doing this.” Or maybe if we’re out on a trail walking to show the outdoor theme, I’ll have them walk along certain paths to get the action shot I want.

When I first started, I charged a much smaller fee than my eventual goal was. Every time I had 2 bookings at that rate, I raised my prices. This gives you an opportunity to test the waters while also making sure some of your time is covered.

You can also reach out to local businesses in your area and offer your service. Many businesses may not know what to search for when it comes to Personal Branding. All they know is that they need photos for their Website and Social Media. You never know who you might find just by reaching out.

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The main reason a client would hire you is to get photographs of themselves that is generally a lot harder for them to do on their own. For myself, the images are meant to show my client’s personalities which in general, as business owners, most people want to appear knowledgeable and professional but also approachable and friendly.

5. Ask if they have a deadline Knowing this ahead of time will help you plan accordingly and set expectations. If you know the final date that they need their images by (especially if they’re looking to launch soon and are working with a Web Designer). This will also allow you to impress them by being able to under-promise and over-deliver. Who doesn’t love when you deliver their photos sooner than expected?

6. Make life simple for your client

WHAT ARE YOUR TIPS FOR HAVING A SUCCESSFUL BRAND SESSION? Lead with intention. There’s no value to your client in just showing up, shooting some pretty photos and delivering some files. They may or may not know how to make the most out of these images.

1. Make a Plan I act as a strategist as well as coach people through their thoughts. Sometimes asking simple questions like “what are 3 words to best describe your business” and “what are 3 words to best describe your personality”. From here I ask further questions to figure out if there are any themes that stick out and I help give ideas for how we can translate these into photographs.

2. Partner with a Brand/Social Media Strategist If this is not your strong suit, it can help to partner with a Social Media Strategist. Their role is to help clients either by coaching and teaching or by helping with scheduling and managing their content. They would be a great asset to have partner up with you on a client project to add more value. Especially if your client finds this very overwhelming.

SPRING 2021 | GALLERIE MAGAZINE | 28

3. Be Organized

This is something I strive to do with all my clients. Most people will have a basic understanding that the files you deliver are digital, and they can use them for their Website and Social Media. I advise my client that all files will be delivered to them online. They don’t need to come into my studio, they just need to download them to their computer.

I give instructions for them to back up their files and encourage them to upload a copy to a cloud service of some sort such as Google Drive or DropBox. This way they have access to their own copies. I name the files by their business name, the date we shot the session and every file is numbered in case they need me to edit something else in future.

7. Keep the Session FUN A lot of clients come to me and say, “I hate Social Media, but I know I have to do this” or “I hate getting my photo taken. It’s never been a fun process for me”. Don’t we all love when we start our relationships with our clients like this? I tell my clients to consider our session more like a hangout. I get to know them. I ask them questions. And if they’re still really nervous, I put on some music. Having a Bluetooth speaker in your kit is super handy. Music helps calm the nerves and creates a fun or relaxing environment where your client can be themselves.

8. Stay Connected

I create a brand document that we work from together. This is where all our ideas are housed and we can make changes as we go. This way everyone is on the same page in terms of goals, style, themes, locations, dates, etc.

4. Communicate Communicate with your client. Be sure to give full instructions for how you need them to prepare for their session. This can include clothing, makeup & hair, props and coordinating with any people/staff/kids/pets who might be a part of the session.

Once you deliver your files, stay connected. If they’re on Social Media, follow them. Be their cheerleader! Everyone loves to feel supported. That’s one simple step you can take to show your support for them in their business.

I’ve really enjoyed the process of helping my clients go from “I hate Social Media” and “I hate getting my photo taken” to “You’re awesome. I loved our session and my photos”.

As a fellow business owner, I can relate to their overwhelm and frustrations. Being able to eliminate those fears and feelings has been incredibly rewarding.

Jamie Poh Jamie Poh is an award-winning, published and Nationally Accredited Professional Photographer of Canada with a background in Digital Film & Video production. She helps her clients communicate who they are authentically through visual storytelling, so that they can live fulfilling lives doing what they love. Jamie believes that if you pour your heart and soul into your passion that it doesn’t matter what people say or think, anything is possible! @jamiepohcreative www.jamiepoh.com

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SPRING 2021 | GALLERIE MAGAZINE | 29

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PICTURE PURFECT PURTRAITS

By Louise Vessey, MPA, SPA

SPRING 2021 | GALLERIE MAGAZINE | 30

I’M SORRY IN ADVANCE FOR THE CAT PUNS (NOT SORRY).

EIGHT YEARS AGO, OUR LIVES CHANGED FOREVER WHEN WE ADOPTED A TINY FLUFFY RAGDOLL KITTEN NAMED NEKO (JAPANESE FOR CAT).

PRIOR, THE CLOSEST THING TO A PET, AFTER MUCH BEGGING FROM OUR CHILDREN, WERE FISH, CATERPILLARS, AND HAMSTERS, YOU KNOW, THE GATEWAY PETS. MY HUSBAND INSISTED THAT WE WERE NOT ‘THOSE’ PEOPLE. I COULD NEVER UNDERSTAND WHAT THE BIG DEAL WAS. LIKE WHY WOULD PEOPLE INSIST THAT THEIR PETS BE INCLUDED IN FAMILY PORTRAITS? NOT TO MENTION I WAS, AND STILL AM ALLERGIC TO CATS. I FOUND OUT FROM A WONDERFUL PPOC FRIEND THAT CERTAIN CAT BREEDS LIKE RAGDOLLS AND SIBERIANS DON’T AFFECT PEOPLE AS MUCH AS OTHERS DO. TURNED OUT THAT THE BROTHER TO HER RAGDOLL KITTEN WAS AVAILABLE FOR ADOPTION. FAST FORWARD TO TODAY AND WE HAVE FOUR LONGHAIRED, FLUFFY FELINES! NOW I TOTALLY GET IT AND AM HAPPY TO BE AMONG “THOSE” PEOPLE. THE DAILY PUFFERS ARE WORTH IT! I’ve definitely developed somewhat of a ‘Crazy Cat Lady’ persona and I’m ok with it, although I prefer ‘Passionate Feline Female’! Over the years I’ve learned a thing or two about photographing these fiercely independent creatures. Luckily, cats are naturally beautiful and photogenic with no hair and make up required. The real challenge is to coerce them to sit where and how I want for that ultimate click of the shutter. My approach is not to spray and pray, but to be more intentional and to capture that decisive moment that shows the kitty’s personality. In my studio I have a bright northern window so will often use natural light as well as strobes.

Here are some of my tips and tricks for purfessional purtraits, whether they are client kitties or your own fur babies.

Just like humans, no two kitties are alike. Find out if they are quiet, shy, skittish, like treats, toys, etc., prior to the session. Be sure all doors are closed and minimize places for them to hide! Are they friendly and do they mind being picked up and held? Take time to build rapport with the kitty so they are comfortable around you. It may be easier to go to the client’s home where their pets are more comfortable, however I have had great success in my own studio environment. It just takes planning ahead, patience, and time.

SET THE STAGE(S) Setting up multiple areas gives you more of a chance for success! I typically have three setups in my studio, one high key by the window, one on the floor with a cat bed/ chair/ box, and one up on a high table.

The high table is my pur-reference as I can more easily back light and can usually quickly get their attention. It helps to have someone help to pat and calm the kitty down in an effort to keep them there long enough. I consider the cats fur and eye colouring when selecting backgrounds and will ask a client to send me a phone photo of their cat so I have a good visual when choosing what colour scheme will work.

Be sure to have the room brightly lit so their pupils are small thus more of their eye colour will show.

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PURSONALITY

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DISTRACTION Cats are inherently curious characters who, in a new environment will want to explore every nook and cranny. Once they have had time to explore and sniff everything it’s time for action.

One trick is to attempt to lure them into place by dragging a string toy or bell ball, mouse, etc., then immediately getting their attention. Scratching or batting the soft box with a feather toy is my go-to to get them looking toward the light, using a loud crinkly toy, or even waving a piece of paper.

Sometimes just stomping your feet can get them to look your way for a millisecond. Of course, as per the commercial, shaking a bag of treats can be effective!

PUR-SPECTIVE Get down low or position the table so that you are shooting slightly lower. This gives kitty that well deserved powerful “king” impression. If the kitty prefers to be on the floor then you need to drop down low with them. Alternatively, photographing from above can make their heads look larger and give a sweet kitten like look. Yes you will get a good work out!

PATIENCE

I try not to have big expectations to achieve my vision of the perfect pose in the perfect light on the perfect background. One must let the cat be the boss of the session! Who knows? You may end up with something pawesome that you didn’t plan on!

Louise Vessey, MPA, SPA Louise Vessey is an award-winning and Nationally Accredited Professional Photographer of Canada. She inspires to create art that families will enjoy for a lifetime by instilling the importance of printing imagery for display. Louise is the Past Chair of the PPOC, and continues to dedicate much of her time to connecting with other photographers to promote constant improvement as the National Communication Chair. www.lightandvision.com louise@lightandvision.com @louisevessey

SPRING 2021 | GALLERIE MAGAZINE | 33

This goes without saying, but of course allowing plenty of time for kitty to settle and be comfortable is of utmost importance. Many cats can be easily overwhelmed and become stressed. Play antistress music for cats (yes that’s a thing, Google it!) to help calm them down.

SPRING 2021 | GALLERIE MAGAZINE | 34

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SPRING 2021 | GALLERIE MAGAZINE | 35

THE SOCIAL RESPONSIBILITY OF PHOTOGRAPHY

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By Emily Lauren Dick THEY SAY A PICTURE IS WORTH A THOUSAND WORDS, AND THAT IS EXACTLY WHY PHOTOGRAPHY IS AN IMPORTANT TOOL FOR TELLING STORIES, CREATING CONVERSATIONS, AND CHALLENGING SOCIAL NORMS. PHOTOGRAPHY ALLOWS US TO VISUALIZE ISSUES, MAKE THINGS EASY TO UNDERSTAND AND EXPLORE DIFFERENT SIDES OF THE TRUTH. IMAGES MAKE YOU FEEL SOMETHING; THEY HUMANIZE SUBJECTS AND CAN PROVIDE POWER TO THE POWERLESS. As a photographer, you have a social responsibility to create art that shows the truth about society, what the world could look like or how it needs to change. It’s not just about traditional beauty; it’s about finding the beauty in the mundane, the horrific, and the unjust.

Today, we are bombarded by images of stereotypically beautiful cisgender women, perfect homes, wealth, and luxury commodities. These images are necessary for advertisers to paint a picture of perfection to sell products to those who desire social acceptance. All this does is reinforce and teach us that money and privilege are what is important. I want to see more real!

Seeing real images help us learn to accept ourselves but also to be more accepting of others. The world isn’t perfect, and photography should reflect that. We must be exposed to art that shows us the world’s reality, even the parts that don’t directly affect us. These types of images can make us more empathetic of others, more compassionate to their individual issues. They let us imagine what it’s like to be in someone else’s shoes and help us navigate situations that we could otherwise not imagine.

We can all relate to the many human emotions, things like sadness, anger, devastation, happiness, and cheerfulness. If we can show viewers a glimpse into someone’s feelings by capturing them in time, we create the possibility of a connection between the viewer and the subject. We don’t have to be of the same culture or race to envision what someone else is experiencing, though that’s not to say that we can ever truly know what it’s like to be that person.

By merely creating that link, we form an opportunity for others to be open to listening and exploring what someone else is going through.

It’s also important to note that photography does not always show the whole picture. There are cases where a photograph only shares a part of a story or is purposely photographed to send a certain message. Images can be manipulated easily to portray the wrong message, one that does not benefit humanity. This is why it’s just as important to be a mindful media consumer as it is to look to media to feel connected.

SPRING 2021 | GALLERIE MAGAZINE | 37

When I photographed 75 cisgender women for my book, Body Positive: A Guide to Loving Your Body, I wanted to normalize normal bodies and show women that we are more similar than we have been taught to think. Women have been taught to be ashamed of their realness, and to hide it from others.

By exposing the truth (that we all have real bodies), women can feel free to exist unapologetically in the ones they have. While it’s essential to feel connected and find our similarities, it’s important to note that the further away someone is from social ideals (e.g., white skin and thin body), the harder it is to feel accepted and the more challenging it is to live your life (e.g., racism, transphobia, fatphobia, etc.).

SPRING 2021 | GALLERIE MAGAZINE | 38

We have to be actively listening to marginalized people to impose any social change. We have to learn to be advocates. We have to see our own privilege and use it to amplify disadvantaged voices. As photographers, we can use our art to expose inequality and hardship for marginalized groups. We can challenge social normalities and stereotypes by humanizing subjects, unobjectifying them, and creating a human connection.

Emily Lauren Dick Emily Lauren Dick is the author of “Body Positive: A Guide to Loving Your Body”. She is a body image expert and photographer committed to making girls feel comfortable in their own skin. Emily is passionate about promoting positive body image, media awareness, and healthy relationships. @realhappydaughter Emily’s book is available for purchase at all major online retailers.

Did you know

you can become a member of Canada’s oldest and most recognized professional photography association for as little as $27 monthly (plus tax)?

1-888-643-PPOC (7762) info@ppoc.ca ppoc.ca

SPRING 2021 | GALLERIE MAGAZINE | 39

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IMPROVE

YOUR ONLINE PORTFOLIO SPRING 2021 | GALLERIE MAGAZINE | 40

By Kyra Nankivell

IN THIS ARTICLE I’M GOING TO SHARE LOTS OF TIPS AND TRICKS WITH YOU. I ENCOURAGE YOU TO TAKE THE ADVICE FROM THIS ARTICLE THAT BEST SERVES YOU AND YOUR WORK. IT’S COMPLETELY ACCEPTABLE TO ADD YOUR OWN CREATIVE TOUCH TO MY SUGGESTIONS. I AM EXCITED TO SHARE TIPS AND TRICKS ON HOW TO IMPROVE YOUR DIGITAL PRESENCE AND GET THE ATTENTION YOUR TALENTS DESERVE. I’D LOVE TO SEE WHAT YOU CREATE AFTER READING THIS ARTICLE, FEEL FREE TO SHARE THEM WITH ME ON SOCIAL MEDIA. YOU ARE ALSO WELCOME TO GET IN TOUCH WITH ANY QUESTIONS OR COMMENTS YOU MIGHT HAVE.

Luckily, there are many options for launching a well-designed and functional website portfolio.

I will focus on teaching you how to create yours independently. I suggest creating your own website portfolio if you have: - A desire to learn - An eye for digital design - Sufficient time - Content ready-to-go - Patience

I will be walking you through how to build a website portfolio (or digital portfolio) and drawing your attention to features of particular importance.

Let’s begin by exploring the definition of a website portfolio. A website portfolio is a collection of digital pages that provide professional information about an individual and showcases their work. In the photography world, a website portfolio may display a collection of images, videos, past projects, testimonials, available services, contact information, and an autobiography.

As you can imagine, having a digital one-stop-shop with all relevant details of your work is valuable to your business, especially in 2021. A website portfolio is the foundation of your digital presence and significantly increases your credibility as a professional. So how do you create one?

If this list of characteristics does not describe you, I suggest contacting a web-site development agency or hiring a freelancer to build your website portfolio. You can simply search for agencies in your area or ask your network for recommendations. To hire a freelancer, you can search for website developers on Upwork or a popular website builder marketplace such as Wix Marketplace. I suggest finding a few websites that you would like to model or having a few sketches to show the agency or freelancer your vision.

Remember you can always start with the basic features including a slideshow of featured work, about section, contact form and information, social media links. Once you have a solid foundation, it’s not difficult to add features and continue to update your website portfolio.

The next step is choosing a platform to build your website on. There are many website builders to choose from and the most common ones include Wix, Squarespace, Photobiz, and WordPress. I am sure you’ve also heard of Shopify, although it will not be effective for a website portfolio. I am personally biased toward Wix because their new Editor X software has a lot of functionality. For this article we will focus on using Editor X, that being said, I definitely encourage you to explore all of your options with other website builders.

If you learn best by doing, I encourage you to create an account on Editor X and follow along with me. Head to editorx.com, click “Start Now” and login. Once you’ve successfully registered, you’ll be taken to your dashboard. This is where your website portfolio will appear once you begin working on it. I want to highlight the “Resources” tab in the top left of the dashboard. This is a great place to explore when you are getting started, there are video tutorials and lessons to help you learn the platform. To continue with the website, select “Create New Site” and then choose “Editor X” rather than “Wix”. I suggest using Editor X because it’s the solution to many issues with the Wix platform including responsiveness (the ability of your website to adapt to the device on which it’s viewed). When you select “Editor X” the platform will guide you through a few setup questions and then populate some templates for you. Feel free to check out the suggestions and get a glimpse of the editor. Congratulations!

You are now set up on a website builder, familiar with some key components and able to explore website templates.

Now that you have a tool to build your website portfolio, let’s talk about design.

This is the most crucial aspect of your website portfolio. If your website has poor design you will lose credibility. Think about a time you wanted to purchase an item online; you searched for it on Google, clicked on a search result and you were brought to an unprofessional-looking website. Did you still purchase that item? Or did you go back and click on a different search result?

Chances are you did the latter, because the first website looked untrustworthy and you didn’t want to give them your credit card information. This concept applies to your website portfolio. Always remember that your website is a testament of your work and people will judge your work to be the same quality as your website design.

I can imagine your creativity has contributed to your success in photography, so let’s use your creativity to build a beautifully designed website portfolio.

I will outline some digital design tips and allow you to implement them as you see fit. I assure you, you don’t want an engineering student teaching you how to be creative.

COLOUR THEORY Colour theory is the science of creating the right colour palette for your website. You want to choose colours that convey the underlying mood of your content. For example, if you are a nature photographer you may choose green and/or blue as your accent colour(s). According to colour theory green and blue represent nature and confidence. Check out the heptagonal image explaining the psychology of colour for more details. I suggest using a shade such as white, black or grey in addition to one or two accent colours. This will minimize your chances of creating an overwhelming website that looks too colourful and therefore unprofessional. If you need inspiration for choosing colours visit colorhunt.co.

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If you are up for the challenge and would like to create your website portfolio yourself, you’re in the right place! To begin, you need to decide exactly what functionalities and features you’d like to include. Here are some suggestions: - Slideshow or gallery of images/videos - Booking services or interactive schedule - Contact page with intake form - Autobiography or description - Membership area for visitors - Email or SMS capture - Testimonials - Store with products or services - Ability to leave reviews or rate work - Links to social media - Blog or forum - Publications, press articles, etc.

- Embedded social media feed

TYPOGRAPHY A simplistic definition says typography is the visual component of written words. Typography is important to build personality, convey mood, direct user attention and create brand recognition. If you don’t believe me, check out the image titled “Fonts Mat-ter” and let me know which Valentine’s Day card you’d rather receive. There are two gen-eral font families; Serif and Sans Serif.

Serif fonts have the little “feet” on the end of the letters (e.g., Times New Roman) and tend to convey values of tradition, respect, stability. On the other hand, the letters in Sans Serif font end in right angles (e.g., Arial) and tend to be straightforward, simple, modern. If you’d like suggestions on font pairings, check out fonts.google.com, select a font then select the “Pairings” tab (or scroll to the bottom of the page).

MANAGE USER ATTENTION

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It’s important to try and manage user attention through design. Good design will guide the user through your website portfolio. Firstly, aim to create a hierarchy with your colours. For example, imagine a black background with a title and block of text. We want to make the title standout by using a high contrast colour like white. The body text is less significant than the title so we may choose a light grey colour. This is an example of how colour can be used to show significance on your website portfolio. Next, use whitespace to your advantage. Whitespace refers to the space between elements. In general, more whitespace conveys a high-value product/service whereas little whitespace can appear cluttered and low-value. For instance, consider a thrift store vs. a luxury clothing store. When you walk into a thrift store there are racks of clothes tightly packed together. In comparison, a luxury clothing store has very few items on display, which creates whitespace between the items. Finally, let’s talk about

the F-Pattern of scanning. Humans read left to right and top to bottom in an F-shape, therefore it is beneficial to place your titles, buttons and featured elements strategically. For an example of this, refer to the image of Google search results overlaid with green arrows.

As a photographer, a website portfolio can be an incredible access for expanding your client base and displaying your skills. The key to creating a professional website without being a professional website designer is using resources available to you and following basic design principles.

Kyra Nankivell Kyra Nankivell is an entrepreneur and website developer. She creates brilliant websites for her clients and was a founder of a web site development collective aimed at making websites more accessible to those who needed them during the pandemic. Kyra is an active member of the community and encourages others to speak out about injustices around them. @kyranank

FULL-FRAME WITHOUT COMPROMISE

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LUMIX was first to announce a mirrorless camera to the world, setting standards that define digital cameras today. As global pioneers, LUMIX continues to lead through product innovation and to drive the market globally. Now we introduce our first Full-Frame Digital Single Lens Mirrorless system, the LUMIX S series – crafted to become an extension of yourself, empowering your full creative vision. The LUMIX S features the ‘L-Mount’ which allows for connectivity to a wider range of interchangeable lenses including the L-Mount alliance of Leica, Panasonic and Sigma. The portal to a bold new frontier of image culture is now open.

ABOUT THE COVER ONE MORE FOR THE ROAD

By Heidi Grace I AM HONOURED AND GRATEFUL TO HAVE HAD THIS IMAGE ‘ONE MORE FOR THE ROAD’ FEATURED ON THE COVER OF THIS EDITION OF THE GALLERIE MAGAZINE. WHAT A DELIGHTFUL SURPRISE - ESPECIALLY DURING THE DIFFICULTIES OF LIVING IN THIS PANDEMIC!

Flying While Intoxicated The aptly named Bohemian Waxwings travel in large flocks around the northern United States and Canada stopping for fruit along the way. Trees such as the Mountain Ash and Crabapple hold their fruit through the winter and when spring comes the fruit begins to ferment. Consuming this fermented fruit causes the birds to become drunk. Many birdwatchers have observed the antics of intoxicated robins and waxwings - it’s all fun and games until someone hits a window!

Capturing this image of the striking Bohemian Waxwing was a combination of patience, timing and muscle. Handholding a large telephoto lens, for even a few minutes, is challenging for me but in animal photography the freedom of movement simply can’t be beat.

“One More For The Road” earned a trophy for Best in Class Observer at the Alberta Image Competition in 2019 “One More For The Road” (Cheers to Gerry David for Shot with a Sony a9, at 560 mm, 1/1000 sec., f/8, ISO 640. explaining my image title and sharing his knowledge about ‘drunk bird syndrome’ with the audience!). That accomplishment spurred me on to apply for and achieve my next Accreditation in Ornithology/Bird Photography in 2020.

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All Creatures Great And Small I am passionate about animals, both wild and domestic, photographing them brings me such joy! In recent years I’ve dedicated myself to focus on them entirely (pun intended).

Whether I’m documenting animal activity in nature, creating “personality portraits” of pets in my studio, or out in the country capturing the bond between people and horses, it all stems from my deep love and respect for animals.

Heidi Grace “Animal Art for Your Home & Heart” In combining her love of photography with her passion for animals, Heidi discovered the perfect marriage. Her mission is to provide her clients with a personalized masterpiece image of their beloved animal companions, one that sparks joy every time they see it. As a member of HeartsSpeak.org she volunteers with animal rescue organizations to photograph adoptable animals who need homes.

Aside from being an Award-winning Accredited Professional Photographer she is also Certified as a Professional Photo Manager. She helps others organize, digitize, restore, back up and preserve their family photos for future generations.

Website: heidigracephotography.ca Facebook: https://www.facebook.com/HeidiGracePetPhotography Instagram: https://www.instagram.com/heidigracephotography/

PROFESSIONAL PHOTOGRAPHERS OF CANADA (PPOC) is a diversified group of creative artists dedicated to the highest standards in professional imaging. We welcome photographers of all genres to join our community of dedicated professionals.

PPOC offers photographers a way to rise to professional status. Educational opportunities, networking, direct member benefits and the ability to earn awards and designations will assist in your potential for growth and economic improvement.

Did you know you can become a member of Canada’s oldest and most recognized professional photography association for as little as $27 monthly (plus tax)?

Observer membership will entitle you to discounted pricing on educational events, access to a peer network upon whose knowledge you can draw, preferred rates with many of our industry partners, critiques of your imagery, and will open the door for you to submit for Accreditation in your chosen photographic field(s). You can even sign up for a Mentor to help you get the most out of your PPOC membership!

Once you’ve achieved your Accreditation, you’ll be able to upgrade to full “PPOC Accredited Photographer” membership status, and will be listed on our “Search for a Photographer” feature on our website. You can promote yourself using the PPOC Logo and will also be eligible to vie for prestigious awards in National Image Competition, and to work toward earning the designations of Craftsman of Photographic Arts (CPA), Master of Photographic Arts (MPA), and Service of Photographic Arts (SPA).

Are you ready to take your photographic career to the next level? Become recognized as a member of PPOC, stand out from the crowd, and take advantage of the benefits of membership!

Create an Observer membership profile by following the links to join at www.ppoc.ca, and activate that membership with payment in full online, or by contacting us by phone at (888) 643-PPOC (7762) to set up a convenient monthly payment plan using your VISA or MasterCard.

Apply TODAY!

https://ppoc.formstack.com/forms/ membership_application_web CONTACT 1-888-643-PPOC (7762) Phone: 519-537-2555 Info@ppoc.ca | www.ppoc.ca MAILING ADDRESS: 209 Light St. Woodstock, ON N4S 6H6 Canada

MY PPOC MY EXPERIENCE AS A PPOC MEMBER

By Terry Tinkess WHY DOES SOMEONE WANT TO BE A MEMBER OF AN ORGANIZATION LIKE THE PROFESSIONAL PHOTOGRAPHERS OF CANADA (PPOC)? THERE ARE PROBABLY AS MANY REASONS AS THERE ARE PEOPLE TO GIVE THEM, BUT FOR MANY IT INVOLVES BEING A PART OF SOMETHING LARGER THAN THEMSELVES. THE NEED TO BELONG IS VERY STRONG.

I am by nature a reserved person, and while I welcome friendship and camaraderie, I have always been hesitant to let new acquaintances inside the gate. This, I have since discovered, hindered me far more than any lack of skill ever could. I thought that by listening in from outside the circle, I could still obtain what I needed to become successful. I mean, after all, photography is for many a solitary pursuit. I am never overwhelmed with people who want to join me at 4:30 a.m. to go out and greet the sun on a foggy autumn morning.

What I didn’t realize was that if you don’t participate in the discussion, you aren’t part of it.

When I made my first submission for accreditation, I was disappointed that only a few images were accepted (three or four, I believe), but being a pragmatic person, I saw this as meaning that I might have to make three or four submissions to have the required ten images accepted.

Unfortunately, it didn’t work out that way. Like a baseball player in a hitting slump, I repeatedly went “0 for 10”, which led me to try different categories with similar results. At that point, I decided to hedge my bets and also pursue certification through the Professional Photographers of America (PPA).

I succeeded in achieving that in March of 2019.

In 2019, after striking out one last time, I left the PPOC in order to reset my goals and decide if it was an achievement I would not be successful in obtaining. I justified the decision to myself with the thinking that my clients were happy with my work, so why bother?

That, however, is not who I am, and very shortly rejoined the PPOC. As strange as it may sound, I feel that COVID 19 played a role in my finally becoming an Accredited Photographer. There has always been an opportunity to actively participate in the PPOC, particularly at the regional level. I regularly received emails informing me of meetings and special events, but living where I do, in Ingleside, Ontario, the prospect of at the end of a long day driving 75 minutes

to attend in-person meetings was something that usually, at the last minute, I chose not to do. When I returned after my (very) short absence, the norm had become ZOOM meetings, and at the first opportunity I accepted the invitation of regional Chair Steve Cain and that is when my fortunes changed.

In the online meetings, everyone seemed somehow more equal, positioned as we were in our own individual on-screen “squares.” I was familiar with many of the other members, at least by name and reputation, and when I presented some of my images for accreditation review, you cannot believe my surprise at hearing their stories about how they too had struggled to choose the ten correct images in order to obtain accreditation. I had no idea the degree to which they processed their work until they felt it met the standard. It was like a huge weight had been lifted from my shoulders as I realized that I was following the same path they had, the difference being that I had chosen to walk it alone. It was time to get out of my own way!

With the help of the members of the Ontario east region I managed to have five of ten images accepted for accreditation. When I was paired with a mentor, Lois Nuttall, I learned to examine my images much more closely, paying more attention to the edges of the frame, how different orientations could make a difference and to not be afraid to look at my images with an open mind. My second submission moved me up to nine accepted images and in February of this year the tenth image was accepted, and I received my first accreditation in Fine Art/Photo Décor. I couldn’t have been happier!

This might seem like a happy ending, but it is not, it is just one step in my progression. I look forward to obtaining additional accreditations, to being an active participant in the PPOC, to obtaining my CPA designation and even someday be able to add the letters MPA behind my name.

I believe that the best road trip isn’t judged by where you end up, but instead by the route you take to get there. Figuratively speaking, the accreditation “road trip” is identical in nature. The recognition is obviously welcome, but it is more than that. It is the people you meet, the opportunities you enjoy and the doors that suddenly burst open for you. Not only am I able to proudly say I am Accredited by the Professional Photographers or Canada as well as Certified by the Professional Photographers of American (PPA), but I also have the opportunity to act as a mentor for someone else and help them in their journey.

It is a journey, that I can honestly and with conviction say, is well worth the effort required to undertake.

Terry Tinkess Terry Tinkess is a PPOC accredited photographer (Fine Art/Photo Decor) and a Certified Professional Photographer with the Professional Photographers of America (PPA). He is also a graduate of the Journalism program at Carleton University and holds a Masters Degree in Canadian Studies, also from Carleton. He operates his own studio, Terry Tinkess Photography and has taught photography courses at St. Lawrence College in Cornwall, Ontario since 2007. The photographer who has influenced him the most is Jay Maisel, who he has had the honour of meeting on two occasions. He lives in Ingleside, Ontario with his wife Brenda, dog Mia and cats Buttons, Chubbers and Wally, who all make sure he is up in time to see the sunrise. www.terrytinkessphotography.com

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When I first joined PPOC back in June of 2012, I had no idea that the road I would follow would have so many twists and turns, bumps and washedout areas. All I knew was that a camera felt right in my hands, and that by associating myself with people who felt, as I did, that photography was far more than just a creative pursuit, well, maybe some of that would rub off on me. I already had very high ethical standards, loved the technology and was in the process of developing my creative soul, so the skill, I thought, would come. It was all up to me.

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There comes a time for change.

It’s comforting to know that some things don’t change. For the past 40-plus years, Vistek has consistently offered an unparalleled selection of the latest state-of-the-art photo and video gear professionals require, including unique specialorder items you just won’t find anywhere else. You know that our sales team is staffed with imaging-industry pros you can trust to recommend products that meet your exact needs. And when you’re looking for equipment for a short-term project or just want to try something out before you buy it, Vistek Rentals always has your back.

decided to find ways to make it easier. You can now reach live agents through our new solutions-oriented webchat feature, and even when you’re shopping by phone or in person, our service model has been revamped to be more responsive and put you directly in touch with exactly the right member of our sales team to best meet your needs. Curbside pickup is now available for both sales and rentals, too. Our heightened standards of customer service are designed to deliver and they’re here to stay – and we think you’ll notice the difference.

But it’s also good to know that some things do change. When shopping became more complicated not long ago, Vistek

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S E RVI C E

T O R O N T O • MISSISSAUGA • OTTAWA • CALGARY • E D M O N T O N

V IS T E K .C A

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T R U E M U LT I M E D I A P OW E R H O U S E

An electrifying moment in a dramatic still image. Cinematic 4K UHD videos that immerse viewers into another world. The Nikon Z 6II, powered by the NIKKOR Z lenses, lets you create both with more confidence. Dual EXPEED 6 image-processing engines allow you to shoot stills longer at higher continuous shooting speed while supporting versatile recording options including 12-bit RAW video output *1*2. Eye-Detection and Animal-Detection AF are available in both stills and videos, along with a wide standard range of ISO 100-51200. Greater power, fewer limits: let your creativity reach new heights.

1 4 F P S W I T H A F/A E T R AC K I N G U P TO 1 24 S H OT S * 3 | D UA L S LOT S F O R C F E X P R E S S / XQ D & U H S - I I S D C A R D S | 10 - B I T H D R ( H LG) & N - LO G * 2 *1 Optional with charge. *2 HDMI external monitor/recorder required. *3 When using high-speed continuous shooting (extended) with single-point AF, 12-bit lossless compressed RAW (L) and a 128GB type-B CFexpress card.

www.nikon.ca