COLOURSMITH REVOLUTIONISES THE PAINT SAMPLING PROCESS

Coloursmith has redefined the paint sampling process, creating a new way of selecting colours. By bringing together the integration of digital tools and colour matching, users are able to create their own colour, by being inspired through a visual or physical source.

Signifying a shift into the digital space, Coloursmith empowers consumers to interact and personalise their colours, to be then ordered instantly and tested within their own space. Through a sustainability lens, Coloursmith is establishing its presence, with developments in technology that play a role in reducing negative impacts.

As all manufacturing occurs in Australia, it finds the balance between producing an efficient service in delivering colour samples, whilst operating sustainably. Particularly, by transforming and enhancing processes, unwanted paint waste can be decreased. This is seen in the production of smaller paint pots that consumers order and sample. Rather than the traditional larger sizes which saw consumers then having to go into the store to buy the full size, the excess paint that is produced with this can be decreased. Along with this, smaller shakers were designed specifically for this reduced size, and placed conveniently across Bunnings stores and Taubmans Professional Paint Stores. With the new sample pot machine, the error or miss tints in the paint base has been eliminated. What was once a manual operation to select the right base, is now selected by the machine to ensure total accuracy in colours. Paints that had been previously tinted incorrectly and unable to be sold are now avoided. The idea that Coloursmith encapsulates through its processes, is that when a colour is ordered, the paint that is made is aligned with how much is needed for the consumer to try in their own space. In this way, consumers are receiving and using only what they need, ultimately resulting in less waste being produced.

As the paint industry moves towards digital solutions, there will be less of a reliance on colour chips and printed materials. Coloursmith gives consumers the ability to create their own, personalised colours that are tinted in a smaller sized sample pot, rather than selecting multiple coloured print materials. As a result, both the costs and impact of colour paint chips and printed materials waste is reduced. Coloursmith is a convenient channel for homeowners to sample, purchase and be confident about their colours.