The Flourish Guide // to selling your home

The Flourish Guide // to selling your home

Mission // to contribute to flourishing communities, careers and lives

Vision Statement // Our vision is to be the catalyst for positive change in the real estate industry, shaping a future where every transaction contributes to human flourishing. We envision the Flourish Network as a transformative force, championing innovation, sustainability, and inclusivity. Our collaborative approach and commitment to growth, generosity, integrity, and community enables us to build a legacy of impact that extends far beyond our business endeavors.

Our Core Values // GROWTH

A continuous pursuit of personal and professional development, embracing learning, adaptation, and improvement. It is the commitment to expanding knowledge, skills and perspectives to reach one's full potential and contribute to the betterment of oneself and others.

INTEGRITY

Integrity represents unwavering honesty, transparency, and adherence to moral principles and ethical conduct. We do what is right, regardless of who is watching.

COMMUNITY

Emphasizes the importance of fostering meaningful connections, collaboration, and support among individuals. It is the recognition that collective well-being and social cohesion are vital for the thriving of individuals and the populace at large.

GENEROSITY

Generosity embodies a selfless and giving nature, characterized by kindness, compassion, and a willingness to help. It involves sharing resources, time, and expertise to uplift individuals, promote equity, and create positive social impact.

Our brokers are masters at discerning a home's worth by evaluating the distinguishing factors that set it apart. Our expertise lies in unraveling the unique elements of each property to uncover its true value and effectively communicate it. As skilled curators of real estate, adept at comprehending the intrinsic worth of each home and conveying it in a compelling manner, we ensure our clients thrive.

Let's Flourish Together//

Our Track Record // // Nationally Recognized as one of 'America's Best Real Estate Firms' 2018, 2019, 2020, 2021, 2022, 2023 // Real Trends + Tom Ferry "The Top Thousand Real Estate Professionals" in the USA 2020, 2021, 2022, 2023 // Over 428 5-Star Zillow + Google Client Reviews // 2019 Denver Metro Top Producers // Top Team Award // 2020 DMAR Community Service Award // Named 2022 Emerging Leader by Real Trends // 2022 Winner of the Keller Williams Empire Award // 2023 Denver Metro Association of Realtors Winner of the Excellence Award // Named 2023 Housingwire "Rising Star"

Flourish Alliance // Flourish Alliance is the dedicated 501(c)(3) non-profit arm of our real estate network, focused on removing obstacles to human flourishing. A portion of each real estate sale supports these impactful initiatives, driving positive change in communities both locally and internationally.

Together, we work to empower a world where everyone can thrive.

MISSION STATEMENT // Flourish Alliance exists to contribute to human flourishing - both in our local area and far beyond. We help communities meet basic human needs such as clothing, food, water, shelter, education, and safety (with a primary focus on shelter).

WHAT WE DO//

PHILANTHROPY//

Through volunteerism, events, local partnerships and financial support, Flourish Alliance seeks to promote organizations working in support of human flourishing. While this primarily iterates through initiatives addressing food insecurity, affordable housing, homelessness and human trafficking, it also involves projects such as access to medical care, clean water projects, support of Title 1 schools and more.

FLOURISH IN ACTION

To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.

Douglas Adams //

Our 6 Fiduciary Duties Fiduciary duties are legal obligations that require an individual to act in the best interests of another party. Once hired, as REALTORS®, we have a fiduciary duty to our clients, which means that we must act in the best interests of our clients above our own interests.

1. LOYALTY

4. OBEDIENCE

This duty obligates a real estate agent to act at all times solely in the best interests of the principal to the exclusion of all other interests, including the agent's own self-interest.

A real estate agent is obligated to obey efficiently all lawful instructions of the principal

2. CONFIDENTIALITY

5. REASONABLE CARE + DILIGENCE

An agent is obligated to safeguard the principal’s confidence + secrets; They must keep confidential any information that might weaken their principal’s bargaining position if it were revealed.

The real estate agent is obligated to use reasonable care and diligence in pursuing the principal’s affairs.

3. DISCLOSURE

6. ACCOUNTING

A real estate agent is obligated to disclose to the principal all relevant and material information that the agent knows

The real estate agent is obligated to account for all money or property belonging to the principal that is entrusted to them

With our exceptional tenured market leadership throughout the area, we elevate the standards of practice in our industry.

Our profound community connections, cultivated through our extensive business network and fostered by our unwavering commitment to philanthropy, distinguish us from our peers.

Our astute understanding of local trends, developments, and market dynamics allows us to skillfully navigate our intricate and nuanced real estate market.

Local Savvy//

As connoisseurs of real estate, we meticulously assess each home through the lens of contemporary ethos, attuned to the intricate interplay of modern design and market dynamics.

Recognizing the transitory nature of aesthetics, we deftly guide our clients in presenting their homes in a captivating way that resonates with buyers.

We navigate both the ephemeral nature of style and the occasionally unpredictable landscape of shifting trends with finesse.

Design Savvy//

1

Strategic Presentation // We present every home as a luxury product - because it is. We curate every element of how a home is presented, from expertly captured photos to a tactically planned launch on the MLS.

Worldwide Exposure //

2 3

Our luxury brand is globally recognized. Through Flourish and our expansive global network, we comprehensively present your listing both nationally and internationally. This strategic positioning enables us to attract the widest pool of qualified buyers, regardless of their location in the world.

Professionally Crafted Media // All our content is intentionally curated to bring out the best in your home. Our photography, videography and floorplans are artfully rendered to be visually engaging and to evoke emotion.

Tactical Marketing Launch //

4

We create excitement and interest through our "coming soon" period to drive anticipation in Buyers a weekprior to allowing access to the home. This intentional strategy increases showings, views, and allows for the possibility of competing offers.

Our Elements

Premier Representation //

5

We are masters of our craft. We protect, advocate for, and serve each client to our highest and best ability. Focus, personal attention and communication are our hallmarks of excellence. Our client experience is second to none, as we ensure our clients are set up to succeed.

Full Time Marketing + Support Staff //

6

Of Value

7 8

When you hire us, you hire not only your broker, but a full team of highly trained and deeply responsive real estate professionals. Our full-time marketing staff and transaction management staff are here to ensure you have a white-glove experience every step of the way as you sell your home.

Open House Launch Parties // We call our "Open Houses" Launch Parties, with the goal of bringing every potential buyer in the area to the home at once, creating an atmosphere of excitement and an experience that feels like home, smells like home, and looks like high demand. This excitement generates urgency among Buyers.

Systematic Advertising Campagins // We are systematic and intentional in our advertising campaigns. Strategic ad campaigns powered by smart algorithms for optimal buyer targetings allows us to maximize visibility to your most likely pool of prospective buyers

Steps to Sell 01 Connect with a professional Flourish Broker

03

05

07

The property goes live on the Market

Inspections + Appraisal are completed

Closing

02

04

06

Prepare the home to sell

An Offer is received + accepted

Title work is completed

What ultimately sells a home?

Price Condition

Marketing

PRICING MISCONCEPTIONS// The price of your home is not determined by: // what you paid // what you need // what you want // what your neighbors say // what another agent says // the cost to rebuild today

The real estate market largely dictates home value - and your agent helps you to interpret the market.

THINGS THAT DO IMPACT PRICE// // time frame // condition of your home // size of the property // selling prices of homes nearby // current economic conditions // expired home listings with incorrect price // location // value of home renovations + updates // price per square foot // lot size

We do not set the price of a home.

We determine Value.

The longer your home is on the market, the more your market value may decrease. When the price is correct, Buyers who are ready to buy typically

take action quickly.

Our intention is to attract these quality Buyers who are ready, willing and able to buy your home.

OFFERS RECIEVED

Understanding Market Value //

MARKET VALUE

PRICE

WEEKS ON THE MLS

MARKET VALUE

WEEKS ON THE MLS

Week One is a critical week. We must send the right message of the right value for the property based on the CURRENT market conditions.

Pricing too low could result in sacrificing your hard-earned equity, while pricing too high may lead to an extended time on the market and fewer offers.

ASKING PRICE COMPARED TO MARKET VALUE

PERCEPTION OF LIST PRICE BY BUYERS

15%

10%

10%

30%

MARKET VALUE

60%

10%

75%

15%

90%

priced too high - not likely to sell this year

buyer resistance - not percieved as a strong value

0% 25% The Price Is Right // 50%

reasonably priced - will probably sell

very competitively priced - likely to sell

"quick sale" - a great deal

75%

100%

The aesthetics of our surroundings deeply influence our behavior and emotions. Design matters because it enhances our overall experience.

Don Norman

Presentation Matters.

Excellent presentation makes it easier to visualize as a future home

NATIONAL ASSOCIATION OF REALTORS REASEARCH GROUP

100

83% 75

50

25

0

Very few people feel there is a negative impact to home value if it is stylistically out of the Buyers taste, but presented well

7%

Buyer's will overlook property faults if it is presented properly

There is a positive impact to home value if it is presented to a Buyer's taste

37% 23%

Prospective Buyers are more willing to tour a home after seeing it online

38%

How the home is presented deeply impacts how the buyer feels about the property's intrinsic value. That emotional connection the buyer creates with a space is often what motivates buyers to take the action of writing an offer.

Home Presentation // Well presented homes typically have higher showing rates, spend fewer days on the MLS and sell at higher price points. Here are some focus points to present your home in the best light

// find balance with furniture arrangements // touch up paint // curate neutral color palettes // impart pleasant scents // declutter + create space // maximize calm + warm lighting // bring in life and color with plants + flowers

Home Preparation // Homes that are clean and clear of clutter are easier for prospective buyers to navigate, and to envision themselves living in. Here are some tips to prepare you home for photos + showings.

// have floors + carpets professionally cleaned // clean windows + doors, inside and out // remove all items from countertops // have home "deep" cleaned (ovens, vents, etc) // trim and mow lawn // patch + fill any holes in walls // pack up out of season clothes + items to create space // hide all trashcans from view // tuck toys + pet items out of sight

ELEVATED PHOTOGRAPHY // We partner with expert photographers + videographers who excel in capturing the distinct qualities of a home. They approach your property with an eye for light, form, color, and scale, meticulously curating visual narratives that eloquently convey the essence of your home, transforming it into an immersive and experiential work of art.

From our 3D Tours to our inclusive floorplans, we ensure that viewing your property becomes an experience worth repeating.

PROFESSIONALLY WRITTEN COPY // Our marketing team ensures that every word about your home is professionally written and thoughtfully articulated to create a powerful home narrative. They skillfully transform the intricate details, data, and property description into captivating language that effectively narrates the unique story of your home across diverse marketing platforms, including the MLS.

EXPANSIVE SOCIAL MEDIA PRESENCE // After receiving the compelling photography of your property, our team will carefully curate images to be used across the ever-growing Flourish Real Estate Network Channels, as well as the channels of each of our network partners. This maximizes exposure to an increasingly wider audience, both local and global. The social media content will also be leveraged in our social media campaigns to further amplify the reach of your home.

ARTFULLY CURATED COLLATERAL // Our team of sophisticated designers creates stunning property brochures that artfully highlight your property's distinctive features. Every aspect of your marketing set is carefully and intentionally designed, ensuring a sleek and compelling presentation. These meticulously crafted pieces are versatile, available in both print and digital formats, allowing us to strategically leverage their impact with buyers near and far.

DYNAMIC DIGITAL MARKETING + WEBSITE // Our marketing team and listing team collaborate to systematically distribute your listing to top brokers serving your market, as well as likely buyers, along with sharing it across our database of over 25,000 individuals in the area. Leveraging our highly trafficked and recognizable website, we focus on local, national, and global reach to provide your listing with unprecedented exposure. Your home's exclusive landing page will be utilized on our site to further amplify the listing's reach and impact.

GRASS-ROOTS MARKETING // Each property has an intentionally crafted 'boots on the ground' strategy based on the area and targeted buyer. This can involve mailer campaigns, neighbor-exclusive open houses, broker open houses, door-knocking campaigns, circle prospecting, and more. It typically involves our marketing and listings teams, along with multiple network broker partners, all working together to promote your listing. This guerrilla tactic of disruptive marketing creates additional momentum around your home.

What do we live for, if it is not to make life less difficult to each other?

George Elliot

Our Standard of Service Standard On All Flourish Listings Yard Arm Sign Installation

DoorKnocking Flyers

Professional Shot & Edited Listing Photography

Open House Flyer

Zillow 2D Property Tour

Open House eFlyer

Professionally curated Floorplans

For Sale Listing Flyer

MLS Listing built into major metropolitan listing services

For Sale Listing eFlyer

Syndication to all major public facing home search

Just Listed Postcard (11x6) Created

platforms (Zillow, Redfin, etc)

Just Sold Postcard (11x6) Created

Professional Staging Consult

Reverse Prospecting to high-match Buyers based on their

Coming soon Social Media Campaign

EDDM Just Listed Postcards

home search parameters + Buyers notified

Just Listed Social Media Campaign

EDDM Just Sold Postcards

Social Media Marketing exposure at all transition points

Property Brochure ( 11X17) - PDF

(Coming Soon, Just Listed, Under Contract, etc)

Digital Listing Lookbook // Magazine

Email Announcement of Listing to Top Producing Realtors

Featured Property Landing Page

Available Upon Request Professionally Printed Collateral

Area List Just Listed Postcards Area List Just Sold Postcards Video Tour of Property Vendor Recommendations + Support Neighborhood/Area Focused Supplemental Photos Drone/Aerial Video Aerial Photography Twilight Photos Doorhangers Custom Marketing Assets Periodical Advertisement Elevated Agent Video Tour

National & International Listing IDX Syndication

Excellence In Action //

We are what we repeatedly do. Excellence, then, is not an act, but a habit.

Aristotle

LISTING Step 1

Listing Agency Agreement Signed by Seller

Step 2

PROCESS Agent + Client discuss listing prep + timeline preferences

Step 3

TIMELINE

Agent designes marketing plan

Step 4

Photography is Ordered + Scheduled Disclosures Created + Sent

FROM THE DATE PHOTOGRAPHY IS COMPLETED // Day 1

Photo Session at the Property.

Sign + Lockbox Installation with "Coming Soon" Rider

Day 2

Photos Recieved between Day 2 + Day 3. Listing Team Builds out MLS + Inputs Photos + Marketing Team Crafts Listing Remarks.

MLS is set to Coming Soon Status.

Day 3

Day 4

Day 5

Coming Soon Social Campaigns are created + Shared to Listing Agent + Team.

Marketing Team Creates Marketing + Social Media Collateral.

Orders finalized + placed for Print Materials (flyers, doorknockers, postcards) Agent Finalizes Property Marketing Portfolio. Open House Plan Confirmed + Open house material coordination + advertising on IDX, Zillow and MLS

Days 6-8

Listing Team re-confirmes Showing Preferences + Open House Plan + Verifies Disclosure Completion

Day 9

Just Listed Postcards are sent out (if ordered).

Print Materials (if ordered) are Recieved.

Property is pushed Live in the MLS (ideally this is done Thursday).

Day 10

Marketing Team syndicates out "Just Listed" Socials across network. Feature active listing on Website. Digital Listing Emails Sent.

Additional Client Programs // These additional programs are available, if you are interested. Depending on your unique situation, sometimes these options prove a better fit than a traditional sale.

Buy Before You Move Program //

In competitive markets, this program can help you to finance your next home purchase - without having to move out. ofyour existing home first. We work through strategic partnerships to ensure you can sell, stay in your home, and buy your new home simultaneously to simplify your timelines

Cash Offer Program //

If dealing with the hassle of prepping and showing your home does not align with your goals or timelines, through this program we can leverage our strategic relationships to bring you a cash offer with a swift close.

Testimonials // TONY C.

JENNIFER O.

RYAN L.

You can tell they really know what

This team is a well-oiled

True professionals and a pleasure to

they are doing. We had planned on

machine and seems to work

work with ! They got us top dollar for

selling by owner but they offered to

very well together to help their

our property and walked us through

help us sell for more than we were

clients in every way possible.

every step of the way, making

originally listing. When we agreened,

Their assistance was timely,

everything much less stressful. The

they came in with a professional

organized, and clear.

communication was prompt and

photographer, set up a marketing campaign, and had our home sold the weekend it went on market

always courteous!

flour·ish

//verb

1. to grow well or luxuriantly; to thrive 2. to do or fare well; to prosper 3. to be of the highest productivity, excellence or influence

//poweredbyflourish