The Flourish Guide // to selling your home
Mission // to contribute to flourishing communities, careers and lives
Vision Statement // Our vision is to be the catalyst for positive change in the real estate industry, shaping a future where every transaction contributes to human flourishing. We envision the Flourish Network as a transformative force, championing innovation, sustainability, and inclusivity. Our collaborative approach and commitment to growth, generosity, integrity, and community enables us to build a legacy of impact that extends far beyond our business endeavors.
Our Core Values // GROWTH
A continuous pursuit of personal and professional development, embracing learning, adaptation, and improvement. It is the commitment to expanding knowledge, skills and perspectives to reach one's full potential and contribute to the betterment of oneself and others.
INTEGRITY
Integrity represents unwavering honesty, transparency, and adherence to moral principles and ethical conduct. We do what is right, regardless of who is watching.
COMMUNITY
Emphasizes the importance of fostering meaningful connections, collaboration, and support among individuals. It is the recognition that collective well-being and social cohesion are vital for the thriving of individuals and the populace at large.
GENEROSITY
Generosity embodies a selfless and giving nature, characterized by kindness, compassion, and a willingness to help. It involves sharing resources, time, and expertise to uplift individuals, promote equity, and create positive social impact.
Our brokers are masters at discerning a home's worth by evaluating the distinguishing factors that set it apart. Our expertise lies in unraveling the unique elements of each property to uncover its true value and effectively communicate it. As skilled curators of real estate, adept at comprehending the intrinsic worth of each home and conveying it in a compelling manner, we ensure our clients thrive.
Let's Flourish Together//
TRACK RECORD Amber's record, along with that of her team - for client service, for excellence in this field, and for leading an impact-driven business to support our communities speaks for itself.
// Repeatedly recognized Top Real Estate Professional by Real Producers Magazine // Named Top Producing Agent 2019, 2020, 2021, 2022 // Nationally Recognized as one of 'America's Best Real Estate Firms' 2018, 2019, 2020, 2021, 2022, 2023 // Real Trends + Tom Ferry "The Top Thousand Real Estate Professionals" in the USA 2020, 2021, 2022, 2023 // Over 519 5-Star Zillow + Google Client Reviews // 2021 Metro Area Top Team Award // 2020 DMAR Community Service Award // Named 2022 Emerging Leader by Real Trends // 2022 Winner of the Keller Williams Empire Award // Named 2023 Housingwire "Rising Star"
Flourish Alliance // Flourish Alliance is the dedicated 501(c)(3) non-profit arm of our real estate network, focused on removing obstacles to human flourishing. A portion of each real estate sale supports these impactful initiatives, driving positive change in communities both locally and internationally. Together, we work to empower a world where everyone can thrive.
MISSION STATEMENT // Flourish Alliance exists to contribute to human flourishing - both in our local area and far beyond. We help communities meet basic human needs such as clothing, food, water, shelter, education, and safety (with a primary focus on shelter).
WHAT WE DO//
PHILANTHROPY//
Through volunteerism, events, local partnerships and financial support, Flourish Alliance seeks to promote organizations working in support of human flourishing. While this primarily iterates through initiatives addressing food insecurity, affordable housing, homelessness and human trafficking, it also involves projects such as access to medical care, clean water projects, support of Title 1 schools and more.
FLOURISH IN ACTION
To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity. Douglas Adams //
Our 6 Fiduciary Duties Fiduciary duties are legal obligations that require an individual to act in the best interests of another party. Once hired, as REALTORS®, we have a fiduciary duty to our clients, which means that we must act in the best interests of our clients above our own interests.
1. LOYALTY
4. OBEDIENCE
This duty obligates a real estate agent to act at all times solely in the best interests of the principal to the exclusion of all other interests, including the agent's own self-interest.
A real estate agent is obligated to obey efficiently all lawful instructions of the principal
2. CONFIDENTIALITY
5. REASONABLE CARE + DILIGENCE
An agent is obligated to safeguard the principal’s confidence + secrets; They must keep confidential any information that might weaken their principal’s bargaining position if it were revealed.
The real estate agent is obligated to use reasonable care and diligence in pursuing the principal’s affairs.
3. DISCLOSURE
6. ACCOUNTING
A real estate agent is obligated to disclose to the principal all relevant and material information that the agent knows
The real estate agent is obligated to account for all money or property belonging to the principal that is entrusted to them
With our exceptional tenured market leadership throughout the area, we elevate the standards of practice in our industry. Our profound community connections, cultivated through our extensive business network and fostered by our unwavering commitment to philanthropy, distinguish us from our peers. Our astute understanding of local trends, developments, and market dynamics allows us to skillfully navigate our intricate and nuanced real estate market.
Local Savvy//
As connoisseurs of real estate, we meticulously assess each home through the lens of contemporary ethos, attuned to the intricate interplay of modern design and market dynamics. Recognizing the transitory nature of aesthetics, we deftly guide our clients in presenting their homes in a captivating way that resonates with buyers. We navigate both the ephemeral nature of style and the occasionally unpredictable landscape of shifting trends with finesse.
Design Savvy//
1
Strategic Presentation // We present every home as a luxury product - because it is. We curate every element of how a home is presented, from expertly captured photos to a tactically planned launch on the MLS.
Worldwide Exposure //
2 3
Our luxury brand is globally recognized. Through Flourish and our expansive global network, we comprehensively present your listing both nationally and internationally. This strategic positioning enables us to attract the widest pool of qualified buyers, regardless of their location in the world.
Professionally Crafted Media // All our content is intentionally curated to bring out the best in your home. Our photography, videography and floorplans are artfully rendered to be visually engaging and to evoke emotion.
Tactical Marketing Launch //
4
We create excitement and interest through our "coming soon" period to drive anticipation in Buyers a weekprior to allowing access to the home. This intentional strategy increases showings, views, and allows for the possibility of competing offers.
Our Elements
Premier Representation //
5
We are masters of our craft. We protect, advocate for, and serve each client to our highest and best ability. Focus, personal attention and communication are our hallmarks of excellence. Our client experience is second to none, as we ensure our clients are set up to succeed.
Full Time Marketing + Support Staff //
6
Of Value
7 8
When you hire us, you hire not only your broker, but a full team of highly trained and deeply responsive real estate professionals. Our full-time marketing staff and transaction management staff are here to ensure you have a white-glove experience every step of the way as you sell your home.
Open House Launch Parties // We call our "Open Houses" Launch Parties, with the goal of bringing every potential buyer in the area to the home at once, creating an atmosphere of excitement and an experience that feels like home, smells like home, and looks like high demand. This excitement generates urgency among Buyers.
Systematic Advertising Campagins // We are systematic and intentional in our advertising campaigns. Strategic ad campaigns powered by smart algorithms for optimal buyer targetings allows us to maximize visibility to your most likely pool of prospective buyers
Steps to Sell 01 Connect with a professional Flourish Broker
03
05
07
The property goes live on the Market
Inspections + Appraisal are completed
Closing
02
04
06
Prepare the home to sell
An Offer is received + accepted
Title work is completed
What ultimately sells a home? Price Condition
Marketing
PRICING MISCONCEPTIONS// The price of your home is not determined by: // what you paid // what you need // what you want // what your neighbors say // what another agent says // the cost to rebuild today
The real estate market largely dictates home value - and your agent helps you to interpret the market.
THINGS THAT DO IMPACT PRICE// // time frame // condition of your home // size of the property // selling prices of homes nearby // current economic conditions // expired home listings with incorrect price // location // value of home renovations + updates // price per square foot // lot size
We do not set the price of a home. We determine Value.
The longer your home is on the market, the more your market value may decrease. When the price is correct, Buyers who are ready to buy typically
take action quickly. Our intention is to attract these quality Buyers who are ready, willing and able to buy your home.
OFFERS RECIEVED
Understanding Market Value //
MARKET VALUE
PRICE
WEEKS ON THE MLS
MARKET VALUE
WEEKS ON THE MLS
Week One is a critical week. We must send the right message of the right value for the property based on the CURRENT market conditions. Pricing too low could result in sacrificing your hard-earned equity, while pricing too high may lead to an extended time on the market and fewer offers.
ASKING PRICE COMPARED TO MARKET VALUE
PERCEPTION OF LIST PRICE BY BUYERS
15%
10%
10%
30%
MARKET VALUE
60%
10%
75%
15%
90%
priced too high - not likely to sell this year
buyer resistance - not percieved as a strong value
0% 25% The Price Is Right // 50%
reasonably priced - will probably sell
very competitively priced - likely to sell
"quick sale" - a great deal
75%
100%
The aesthetics of our surroundings deeply influence our behavior and emotions. Design matters because it enhances our overall experience. Don Norman
Presentation Matters.
Excellent presentation makes it easier to visualize as a future home
NATIONAL ASSOCIATION OF REALTORS REASEARCH GROUP
100
83% 75
50
25
0
Very few people feel there is a negative impact to home value if it is stylistically out of the Buyers taste, but presented well
7%
Buyer's will overlook property faults if it is presented properly
There is a positive impact to home value if it is presented to a Buyer's taste
37% 23%
Prospective Buyers are more willing to tour a home after seeing it online
38%
How the home is presented deeply impacts how the buyer feels about the property's intrinsic value. That emotional connection the buyer creates with a space is often what motivates buyers to take the action of writing an offer.
Home Presentation // Well presented homes typically have higher showing rates, spend fewer days on the MLS and sell at higher price points. Here are some focus points to present your home in the best light
// find balance with furniture arrangements // touch up paint // curate neutral color palettes // impart pleasant scents // declutter + create space // maximize calm + warm lighting // bring in life and color with plants + flowers
Home Preparation // Homes that are clean and clear of clutter are easier for prospective buyers to navigate, and to envision themselves living in. Here are some tips to prepare you home for photos + showings.
// have floors + carpets professionally cleaned // clean windows + doors, inside and out // remove all items from countertops // have home "deep" cleaned (ovens, vents, etc) // trim and mow lawn // patch + fill any holes in walls // pack up out of season clothes + items to create space // hide all trashcans from view // tuck toys + pet items out of sight
ELEVATED PHOTOGRAPHY // We partner with expert photographers + videographers who excel in capturing the distinct qualities of a home. They approach your property with an eye for light, form, color, and scale, meticulously curating visual narratives that eloquently convey the essence of your home, transforming it into an immersive and experiential work of art. From our 3D Tours to our inclusive floorplans, we ensure that viewing your property becomes an experience worth repeating.
PROFESSIONALLY WRITTEN COPY // Our marketing team ensures that every word about your home is professionally written and thoughtfully articulated to create a powerful home narrative. They skillfully transform the intricate details, data, and property description into captivating language that effectively narrates the unique story of your home across diverse marketing platforms, including the MLS.
EXPANSIVE SOCIAL MEDIA PRESENCE // After receiving the compelling photography of your property, our team will carefully curate images to be used across the ever-growing Flourish Real Estate Network Channels, as well as the channels of each of our network partners. This maximizes exposure to an increasingly wider audience, both local and global. The social media content will also be leveraged in our social media campaigns to further amplify the reach of your home.
ARTFULLY CURATED COLLATERAL // Our team of sophisticated designers creates stunning property brochures that artfully highlight your property's distinctive features. Every aspect of your marketing set is carefully and intentionally designed, ensuring a sleek and compelling presentation. These meticulously crafted pieces are versatile, available in both print and digital formats, allowing us to strategically leverage their impact with buyers near and far.
DYNAMIC DIGITAL MARKETING + WEBSITE // Our marketing team and listing team collaborate to systematically distribute your listing to top brokers serving your market, as well as likely buyers, along with sharing it across our database of over 25,000 individuals in the area. Leveraging our highly trafficked and recognizable website, we focus on local, national, and global reach to provide your listing with unprecedented exposure. Your home's exclusive landing page will be utilized on our site to further amplify the listing's reach and impact.
GRASS-ROOTS MARKETING // Each property has an intentionally crafted 'boots on the ground' strategy based on the area and targeted buyer. This can involve mailer campaigns, neighbor-exclusive open houses, broker open houses, door-knocking campaigns, circle prospecting, and more. It typically involves our marketing and listings teams, along with multiple network broker partners, all working together to promote your listing. This guerrilla tactic of disruptive marketing creates additional momentum around your home.
What do we live for, if it is not to make life less difficult to each other? George Elliot
Our Standard of Service Standard On All Flourish Listings Yard Arm Sign Installation
DoorKnocking Flyers
Professional Shot & Edited Listing Photography
Open House Flyer
Zillow 2D Property Tour
Open House eFlyer
Professionally curated Floorplans
For Sale Listing Flyer
MLS Listing built into major metropolitan listing services
For Sale Listing eFlyer
Syndication to all major public facing home search
Just Listed Postcard (11x6) Created
platforms (Zillow, Redfin, etc)
Just Sold Postcard (11x6) Created
Professional Staging Consult
Reverse Prospecting to high-match Buyers based on their
Coming soon Social Media Campaign
EDDM Just Listed Postcards
home search parameters + Buyers notified
Just Listed Social Media Campaign
EDDM Just Sold Postcards
Social Media Marketing exposure at all transition points
Property Brochure ( 11X17) - PDF
(Coming Soon, Just Listed, Under Contract, etc)
Digital Listing Lookbook // Magazine
Email Announcement of Listing to Top Producing Realtors
Featured Property Landing Page
Available Upon Request Professionally Printed Collateral
Area List Just Listed Postcards Area List Just Sold Postcards Video Tour of Property Vendor Recommendations + Support Neighborhood/Area Focused Supplemental Photos Drone/Aerial Video Aerial Photography Twilight Photos Doorhangers Custom Marketing Assets Periodical Advertisement Elevated Agent Video Tour
National & International Listing IDX Syndication
Excellence In Action //
We are what we repeatedly do. Excellence, then, is not an act, but a habit.
Aristotle
LISTING Step 1
Listing Agency Agreement Signed by Seller
Step 2
PROCESS Agent + Client discuss listing prep + timeline preferences
Step 3
TIMELINE
Agent designes marketing plan
Step 4
Photography is Ordered + Scheduled Disclosures Created + Sent
FROM THE DATE PHOTOGRAPHY IS COMPLETED // Day 1
Photo Session at the Property. Sign + Lockbox Installation with "Coming Soon" Rider
Day 2
Photos Recieved between Day 2 + Day 3. Listing Team Builds out MLS + Inputs Photos + Marketing Team Crafts Listing Remarks. MLS is set to Coming Soon Status.
Day 3
Day 4
Day 5
Coming Soon Social Campaigns are created + Shared to Listing Agent + Team.
Marketing Team Creates Marketing + Social Media Collateral. Orders finalized + placed for Print Materials (flyers, doorknockers, postcards) Agent Finalizes Property Marketing Portfolio. Open House Plan Confirmed + Open house material coordination + advertising on IDX, Zillow and MLS
Days 6-8
Listing Team re-confirmes Showing Preferences + Open House Plan + Verifies Disclosure Completion
Day 9
Just Listed Postcards are sent out (if ordered).
Print Materials (if ordered) are Recieved.
Property is pushed Live in the MLS (ideally this is done Thursday).
Day 10
Marketing Team syndicates out "Just Listed" Socials across network. Feature active listing on Website. Digital Listing Emails Sent.
Additional Client Programs // These additional programs are available, if you are interested. Depending on your unique situation, sometimes these options prove a better fit than a traditional sale.
Buy Before You Move Program //
In competitive markets, this program can help you to finance your next home purchase - without having to move out. ofyour existing home first. We work through strategic partnerships to ensure you can sell, stay in your home, and buy your new home simultaneously to simplify your timelines
Cash Offer Program //
If dealing with the hassle of prepping and showing your home does not align with your goals or timelines, through this program we can leverage our strategic relationships to bring you a cash offer with a swift close, all within 72 hours.
Testimonials // TONY C.
JENNIFER O.
CARRINGTON R.
You can tell they really know what
This team is a well-oiled machine
[They make] us want to sell and buy all over
they are doing. We had planned on
and seems to work very well together
again because [they’re] that good! We could
selling by owner but they offered to
to help their clients in every way
not have found a better Realtor to help us
help us sell for more than we were
possible. Their assistance was timely,
sell our house so quickly and find our new
originally listing. When we agreened,
organized, and clear.
home. [They are] very professional and
they came in with a professional
personable... [They} explained everything to
photographer, set up a marketing
us in an easy way to understand, [and they
campaign, and had our home sold
were] extremely helpful, open, transparent,
the weekend it went on market
and reliable through the whole process... [They have] built a life-long relationship with us and we will absolutely go to [them] for all of our future selling/buying needs!
flour·ish
//verb
1. to grow well or luxuriantly; to thrive 2. to do or fare well; to prosper 3. to be of the highest productivity, excellence or influence
//poweredbyflourish