A guide for Instagram ad size
INSTAGRAM AD SIZE
Introduction Instagram is an unpaid social networking platform where you can share pictures, videos, music, stories, to reach your targeted audience. Instagram ads are the posts which businesses can pay to serve to Instagram users. Instagram ads give the possibility to create all-rounded campaigns for users at all stages of the funnel, more effectively construct brand awareness and drive conversion at the same time. The Instagram ad size is the most important part of every business. The ads size is really very important because it controls how your videos and images are displayed.
What are the ad sizes for Instagram video Ad specs? Instagram video ads are a great way to introduce your business or explain how your brand works, and also for grabbing someone’s attention and increasing engagement with your brands on business. Let's have a look at the Instagram ad size for video ad specs
Use: Video media formats (e.g: mp4, h. 264, gif) Landscape video: 600*315 pixels (min. Resolution) Square video: 600*600 pixels (min. Resolution) Vertical video: 600*750(min. resolution) File upload size: 4GB Video captions: Optional Video Ratio: 4:5, max. 16:9. Video Duration: 60 seconds Image Ratio: 4:5 minimum, 16:9 maximum. Text limit: 125 characters(recommended) Hashtag number: 30 maximums
What are the Instagram Story ad sizes?
Instagram is the most engaging social media platform nowadays. Instagram story is an Instagram ad feature that appears for 24 hours. You can add images, videos with music, and interesting stickers. Here are the recommended Instagram story video ads size;
Recommended resolution: 1080*1080 pixels Aspect ratio: 9:16 All formats should be either MP4 or MOV. Maximum duration 2 minutes Max video size is 4MB. Video sound and captions are optional, but highly recommended to capture the audience's attention.
Conclusion
The objective for the different ads within the campaign should be coherent: 'link clicks' or 'landing page views' not for 'new followers''. Ex: The duration of each ad within the campaign should be equal. The audience targeted for each ad within the campaign should be identical.
Source https://poweradspy.com/guide-instagram-ad-size/