Facebook Retargeting Inroduction Facebook retargeting is a pay-per-click (PPC) strategy where you show your ads to people who are familiar with your brand. Fb retargeting allows users to advertise to this audience specifically, increasing your chances of upselling and cross-selling.
How To Target Facebook Campaigns
Here are some steps of website traffics, so that you can run FB retargeting campaigns based on:
Customer File: An example of this would be an email list or blog subscribers. You can use this email list and retarget these subscribers on Facebook.
App Activity:
Retarget people who have downloaded your app or taken specific actions within your app.
offline Activity:
Create a list of people based on offline interactions they have had with your brand i.e. phone calls ,events etc.
Engagements:
Create a retargeting list based on people that have engaged with your brand on Facebook or Instagram.
Recency Targeting: Recency is an optimization that allows you to increase or decrease your bid amount based on the age of your audience data.
How To Target Facebook Campaigns
Here are the two types of retargeting compaign;
Pixel-Based Retargeting:
Facebook retargeting is the most common type of Fb retargeting. It involves showing your ads to visitors who have previously visited your website and works with the help of javascript code that you can place on your website or landing page.
List-Based Retargeting :
List-based Facebook retargeting entails creating a campaign specifically for people on your email list. You just have to upload the s[pecific email address to your retargeting campaign, and Facebook or any social platform will identify these users and show them your ads.
Conclusion: It is a powerful tool that allows you to retarget specific people with your ad campaigns based on the engagement they have already had with your brand online. Facebook retargeting helps you to reach past website visitors with ads. Retargeting provides additional points of contact with your product and more largely your brand, increasing the likelihood that those people who know you will convert.
Source: https://poweradspy.com/facebook-retargeting/