Facebook Canvas ads
Introduction Facebook is a free social media platform that allows its users to connect with their family, friends, work colleagues, or any people. It is an online platform that allows users to share pictures, music, stories, videos, news, and articles and the most interesting part is, it has a Facebook shop feature. Canvas ad is a full-screen ad experience built for bringing brands and products to life on mobile. Facebook canvas ads launched in 2016. Canvas ads are opened from Facebook ads in the Newsfeed to reveal a full-screen experience where the advertiser can use a mix of video, still images, texts, and CTA(call to action) buttons to build a beautiful and effective brand and product experiences on mobile.
How To Create FB Canvas Ads? Facebook applications have more features, canvas is one of them. It is a mobile-friendly format. Here are the steps how to create an Fb canvas ad; Step-1 In Facebook you can access your ads manager by clicking ads manager. Step-2 Want to create a paid advertisement, decide before that. Step-3 The objective must also enable instant experience, traffic, and conversions. Step-4 Make a good selection of the audience, placements, budgets, and schedule of the ads and click continue. Step-5 By selecting it you can change your ad formats and ensure that they add an Instant Experience button is selected.
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What Are The FB Canvas Ad’s Ad Specs? The picture and video sizes you choose will be determined what sort of ad layout you want to achieve, but here are some basic guidelines.
Images Your minimum image size is 400px wide and 150px high, and the maximum is 1080px wide (or up to 5400px wide if you use the Tilt to Pan option) by 1920px high. Images may contain no more than 20% text as part of the image.
Text Although you can add up to 500 words in each separate text component, it’s a safe bet that no one wants to read that much in this format, so it’s probably best to keep it short and snappy.
Video Video specs are a recommended minimum of 720p, with a 1.78:1 aspect ratio (that’s 750px wide by 1334px high) for full screen on mobiles, but can be different — they just won’t look as good. File types can be either .mp4 or .mov.
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Conclusion The Facebook Instant Experiences, formerly known as Canvas, loads instantly. They are mobile-optimized and designed to capture the audience's attractions in a fraction of a second. Canvas is a full-screen ad experience built for bringing brands and products to life on mobile. It allows advertisers to deliver fully immersive, interactive ads that are hosted completely on Facebook and eliminate the need for users to click out of the app to engage with mobile content.
Source: https://poweradspy.com/facebook-canvas-ads-specs-tips/