Powder Mountain Getaways - Prospective Owner Packet

Prospective Owner Packet

Welcome to Powder Mountain Getaways!

We are honored to have you inquire about our property management and rental services here at Powder Mountain and thank you for your support of our resort and real estate initiatives.

Powder Mountain Getaways is one of the largest and most trusted vacation property managers in the Ogden Valley. We have worked with the Powder Mountain and Eden community for many years and have the insight and integrity to ensure your home is cared for to the highest standards.

We Know you have several options when it comes to who you allow to manage your property, and we strive to provide the best property management offering and value for you, as the property owner, as well as an excellent vacation rental experience for our guests. We will treat you and your home with the love and attention you’ve come to expect from the Powder Mountain family.

PMG Property Management Program Details At Powder Mountain Getaways, we feel privileged each time a homeowner trusts us with the management and care fo their property. We seek to make the process of maintaining your home safe, comfortable, and hassle-free! Below is a breakdown of our property management services and fees.

Initial Setup Package: Cost: $200 Yearly Renewal Fee: $100 •

Initial walk-through, inventories, and outline of property care standards and needs.

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Full inspection and preparation of maintenance checklist and maintenace schedule for residence.

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If adding property in rental program, professional photography of interior and exterior, loading property on third-party sites such as VRBO and Airbnb.

• If adding property in rental program, loading property into the Powder Mountain marketing plan - including the lodging website, social media posting, newsletters, and email blasts.

Monthly Management/Inspection and Preventative Maintenance Fee: All properties are placed on a preventative maintenance schedule to ensure consistent, quality care. The property’s interior and exterior are regularly inspected to help protect and maintain the value of your home. In addition, we inspect each property before and after every guest visit to ensure the highest standard of care and cleanliness.

Examples of what the fee includes are inspection/maintenance on windows, doors, furnaces, changing filters, thermostats, lighting, fireplaces, appliances, furnishings, decks, railings, etc. All services are performed by our experiences in-house maintenance and property care specialist who aim to catch problems before they cause damage or impact the residence.

Town-homes - $35 to $55 Condominiums - $60 to $70 Mountain homes - $100 to $210

Monthly Management/Inspection and Preventative Maintenance Fee: $40/hr per staff member when deemed necessary by PMG or at the owner’s request. This includes but is not limited to general repairs, housekeeping services, snow shoveling, emergency maintenance, and PMG staff meeting outside vendors to facilitate the owner’s third-party repair or improvement projects that are necessary for rental functionality. *If an intem needs to be fixed immediately, PMG will make the best effort to locate a cost-effective replacement that meets PMG standards, and repair/replace qiuckly to not cause a delay in renting the property.

If your home is listed in our rental pool please note a deep clean is required twice per year to help upkeep the property. The deep clean includes professional carpet cleaning, interior and exterior window washing, upholstery detailing, and laundry services for larger household items. The deep cleaning fee is calculated based on the size of the unit.

Regular maintenance is an essential part of keeping your spa in good condition. We monitor your spa weekly to ensure it’s ready for your next visit or guest. Hot Tub services are $170 a month for weekly services.

Note: Key-less entry systems is not included in setup pack and must be installed by the property owner or PMG will install the key-less entry at the owner’s Expense. Townhomes/ single family homes must also have a keypad installed for garage access.

Powder Mountain Getaways Rental Management Services Powder Mountain Getaways is laser-focused on providing the most comprehensive services for our property owners, that maximize their revenue and take the best possible care of your residence. Powder Mountain Getaways is Powder Mountain’s exclusive lodging partner. This exclusivity gives us a significant competitive edge over other rental companies and puts more money in owner’s pockets.

In just 5 seasons, Powder Mountain has grown significantly with nearly 54% growth in ticket and pass sales and 200% growth in our event and hospitality business. This rapid growth has created unprecedented demand for high-quality luxury rentals to accommodate our event and independent resort guests, in both winter and summer seasons. With this growth has come increased owner and revenues and a better return on investment for our patricipating owners.

How Much Can My Property Make?

Target Nightly Rates On-Mountain Ski-in/Ski-out

Summer

Winter

Holiday

2 Bedroom

$600

$772

$1,351

3 Bedroom

$730

$912

$1,596

4 Bedroom

$800

$1,287

$2,253

Target Nightly Rates in the Valley Summer

Winter

Holiday

2 Bedroom

$130

$167

$292

3 Bedroom

$150

$193

$338

4 Bedroom

$212

$272

$477

5 Bedroom

$373

$480

$840

Summer: Mid June - Mid Sept Winter: Mid December - April Closing (exluding holidays) Holiday: Mid December - January 3/Presidents Day Weekend

PMG and Property Owner Splits: Owner = 65% of Revenue PMG = 35% of Revenue *Please be advised nightly rates are calculated and configured based on each individual properties location and size. In addition the nightly rate is set to increase during holidays and when we have high occupancy rates. *Owners have more opportunity to earn and return a profit back into their investment by being flexible and having their unit available as often as possible. The highest paid owner of the 2020/2021 season had 15 reservations and zero owner stays.

Ski-in/Ski-out 2-bedroom approximate average for 2020/2021 season was $30,000-$40,000 3-bedroom approximate average for 2020/2021 season was $50,000-$70,000 4-bedroom approximate average for 2020/2021 season was $60,000-$80,000

Valley Homes 2-bedroom approximate average for 2020/2021 season was $9,000-$11,000 3-bedroom approximate average for 2020/2021 season was $12,000-$15,000 4-bedroom approximate average for 2020/2021 season was $15,000-$17,000 5-bedroom approximate average for 2020/2021 season was $14,000-$16,000

Powder Mountain Getaways Marketing In House Marketing Powder Mountain Getaways has a dedicated marketing budget used to implement marketing strategies and advertising for our lodging department. Many of the team’s marketing efforts are focused in-house. We use a combination of marketing tools to promote. Including PMG website, social media, newsletters, and ads. In addition, professional photos are taken of each unit for listing and advertising purposes.

2020/2021 Marketing Project Powder Mountain’s marketing team recently put together an information packet for Powder Mountain Getaway guests. The packet includes everything guests would want or need to know about their upcoming stay with us. In addition, each ski-in/ ski-out home has personalized directions on how guest can access the ski lifts and the unit itself. Powder Mountain Getaways is trying to limit our economical footprint.

One way we have done this by limiting paper usage within the units by providing QR codes for guests to access information digitally.

2020/2021 Marketing Numbers • Powder Mountain website had 11,257,040 views • Powder Mountain social media accounts reach over 100,000+ followers • Powder Getaways lodging website had 428,711 views • Powder Mountain resort’s guest database includes over 300,000 qualified lodging customers

Out of House Marketing Online Marketing Powder Mountain Getaways lodging and deals are featured and promoted on many online platforms. Including Ski Utah, Visit Ogden, Visit Utah and Utah.com

Sales Channels In addition to having our own booking channel.

All rental homes are also listed on Airbnb and VRBO.

Features Powder Mountain Getaways lodging has been featured in Travel & Leasure, The Wall Street Journal, dwell, Agriculture Digest.

Travel

Powder Mountain Is the Hottest Design Destination You Probably Haven't Heard Of

By Meaghan O'Neill November 13, 2018

Photo: Paul Bundy

This hidden gem of a ski resort in Utah is fast becoming a progressive alpine mecca.

Architectural Digest

J

ust an hour north of Salt Lake City, Powder Mountain is a hidden gem among Utah's more famous ski resorts. At 10,000 acres, it's one of our nation's largest ski areas, and now the mountain's newest owners—a group of young tech entrepreneurs—have begun construction on a contemporary alpine village that's attracting big money and bold-face names (think Richard Branson and Tim Ferriss). With buildings by acclaimed architects like Marmol Radziner, Olson Kundig, and MacKay-Lyons Sweetapple Architects, the Summit Powder Mountain village promises sprawling views of the Great Salt Lake and a stun- The Copper Crest luxury townhouses in Summit ning organic modern aesthetic.

Die-hard skiers have been enjoy- Powder Mountain are ing Powder Mountain's excep- wrapped in reclaimed tional terrain for decades, but the wood siding and metal new village, which is expected to roofing, materials that be operational by 2022, aims to are eco-friendly and attract a year-round community reinforce the natural of thought leaders—from artists setting. and activists to scientists—who Rendering by JVA and will rub elbows at yoga studios Studio Ma and juice bars in a Burning-Manmeets-Davos type of atmosphere. To help build this kind of place, designers are held to strict guidelines that aim to thwart overdevelopment. For example, houses must remain under 4,500 square feet (an additional 1,000 square feet of living space is allowed underground), prioritize natural materials, and be energy efficient. In all, 500 mountain homes will be built, clustered around a village center with restaurants, spas, a hotel, shops, and

public art—all easily accessed by ski lift, hiking, and mountain biking trails.

“All of our design guidelines were developed to not disrupt the soil,” says Brian Williams, director of real estate for Powder Mountain. Approximately 2,600 acres were earmarked for development; of that, several will be granted to a local land trust as preserved space that will be open to the public.

“While the value of mountain homes typically relies solely on sheer scale, [we] are working to provide a new standard for the valuation of homes,” says Anne Mooney, principal architect at Sparano + Mooney Architecture, which has provided site analysis as well as a conceptual design for a net-zero energy lodge, no easy

Perks & Benefits • Exclusive discounts on lift tickets and resort amenities for both guests, owners, and the owner’s family staying in Powder Mountain Lodging.

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A marketing budget dedicated to promoting Powder Mountain Getaways properties and packages.

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Partnerships with local and international organizations and nonprofits who drive business directly to our website or call center.

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Streamlined online portal that allows for owners to make personal reservations and see revenue statements in real-time.

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Listings and bookings on VRBO and Airbnb.

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Dedicated in-house maintenance, concierge, and customer service staff, who provide personable and on-call services that you would expect from a world-class resort such as Powder Mountain.

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Powder Mountain Getaways provides professional linen services for your property. Each guest is provided with high-thredcount linens and towels in every room. Your pesonal linens are preserved for you and your family (although you may love our linens so much, you’ll want us to use them for you personal visits as well!)

• R elax knowing your home will be clean and ready for you the next time you arrive.

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Special rates and deals on Enterprise Rental Cars at the Salt Lake City Airport or any Utah location.

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Ability to grow with our resort as we continue to expand amenities, terrain, and services.

It would be our distinct pleasure and privilege to manage your property. And we promise that having your residence in the PMG Rental Program will not only benefit you in the form of increased rental revenue and resort perks, it will also help us meet our the growing needs of the Ogden community and our growing resort.

We look forward to hearing from you, answering questions you may have, explaining how our program works in greater detail and providing you with an estimate of what rental revenue you might expect over time by joining our PMG program.

Thank you for considering us, Mickey Folsom Director of Hospitality Powder Mountain Resort Ryan Swift Operations Manager Hospitality Powder Mountain Resort Jessica Milarski Lodging & Call Center Manager Powder Mountain Getaways & Powder Mountain Resort

Office: 801.648.7332 mfolsom@powdermountain.com rswift@powdermountain.com jmilarski@powdermountain.com info@powdermountaingetaways.com