Junk Drawer

A major market study. 100 Days of Summer. THE POST BULLETIN COMPANY

1. We love hearing what readers like (and, well, don’t like). In March, the Post Bulletin and Rochester Magazine contracted with market research firm SNG Research to conduct a major market survey among Rochester residents. An impressive number of responses were gathered from a cross section of the population: 667 adults living in Rochester zip codes answered more than 60 questions, including some about Rochester Magazine.

Here’s a sampling:

90% of our regular readers have a Very Positive or Positive impression of Rochester Magazine. That number was higher than any other TV station, radio station, or magazine in the area.

85% of readers have visited a local restaurant, a local business, or a local event due directly to an ad or story in Roch Mag.

83% of all respondents—that’s 553 of the 667 random people interviewed—said they have read at least one issue of Rochester Magazine in the past year.

We thought these stats were cool. Nothing says “we’re all in this together” like a community that reads—and supports-—the city mag.