TECHNOLOGY inspired

In today’s fast-paced digital world, businesses must have an updated website and a solid social media presence. These two components help organizations stay top-of-mind with prospects and clients. An updated website ensures that your organization presents itself in the best possible light, while social media provides a platform to engage with your audience and build relationships. However, keeping up with these tasks can be time-

Terassah Thompson

consuming, and that’s where Al comes in.

Artificial intelligence has come a long way in recent years and can now automate many of the smaller administrative tasks in your business. For instance, Al can help with social media post creation by analyzing your audience’s preferences and generating content likely to resonate with them. This saves time and ensures that your social media content is high quality and engaging.

Al can also help with responding to comments on website blogs. By using natural language processing, Al can analyze the sentiment of a comment and generate an appropriate and relevant response. This not only saves time but also ensures that your organization is engaging with its audience in a meaningful way.

However, while Al can be a valuable tool for smaller administrative tasks, it’s not replacing human interaction. It’s still important for organizations to engage with their audience personally and be authentic in their interactions.

In addition to helping with administrative tasks, Al can analyze data and provide insights to inform your business decisions. For instance, Al can analyze website traffic and social media engagement to determine which strategies are working and which need to be adjusted. This can help organizations make informed decisions about their marketing and communication strategies and ensure that they are getting the most out of their digital presence.

Several Al platforms can assist with storytelling and social media post creation. One popular platform is Articoolo, which uses natural language processing to generate high-quality content based on a topic or keyword. Another platform is Copy.ai, which uses GPT-3 technology to generate engaging and unique content for social media posts and marketing campaigns.

IFTTT (if-this-then-that) technology can also be used to automate responses to comments on website blogs. IFTTT is a free web-based service that allows users to create automated workflows by setting up triggers and actions. For instance, you can create an IFTTT applet that automatically sends an email notification to your team when a new comment is posted on your website blog. This way, you can respond to comments quickly and efficiently without constantly monitoring your blog for new activity.

Another way to use IFTTT to assist with responding to comments is to set up an applet that automatically generates a response based on the comment’s content. For instance, you can create an applet that generates a response thanking the commenter for their feedback and directing them to additional resources on your website. This can help to create a more personalized and engaging experience for your audience while also saving time and resources.

In addition to Al platforms and IFTTT, several other tools and technologies can be used to enhance your digital presence and streamline your workflow. Social media scheduling tools like Hootsuite and Buffer can help you to plan and automate your social media content, while analytics tools like Google Analytics can provide valuable insights into your website traffic and audience engagement.

It’s important to note that while Al and automation can be powerful tools for businesses, they should not be relied upon exclusively. It’s still essential for organizations to engage with their audience personally and be authentic in their interactions. Additionally, monitoring and adjusting your digital strategy regularly is good to ensure it aligns with your business goals and objectives.

In conclusion, an updated website and a strong social media presence are essential components of a successful digital strategy. With the help of Al and automation, businesses can save time and resources while providing a more personalized and engaging experience for their audience. However, it’s important to remember that Al and automation should be used with human interaction and authenticity to create a successful digital strategy. By combining the power of technology with the personal touch of human interaction, businesses can create a digital presence that truly resonates with their audience and drives success for their organization.

Terassah has a Bachelor’s degree in Psychology, a Master’s degree in Industrial/Organizational Psychology, and an MBA in Strategic Management. I have been dabbling in online and digital marketing since retiring from the U.S. Army in 2013 and am the CEO of All Web LLC, a digital marketing agency for budding entrepreneurs.

Visit her at: allwebllc.com Facebook: