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World Police & Fire Games
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Staging A Global Event In Los Angeles
Event Overview
On August 7, 2017, inside historic and huge Los Angeles Memorial Coliseum, more than 8,000 athletes – each an active or retired police o cer or re ghter – representing more than 70 countries gathered for the dramatic Opening Ceremonies of the 2017 World Police & Fire Games in Los Angeles, or #LA17WPFG. Ten days of serious competition in more than 65 di erent sports and challenges across more than 30 venues, with in excess of 50,000 spectators taking in the action, making it one of the biggest multi-sport events in the world.
Our Role
We oversaw all logistics needed to stage #LA17WPFG. We managed the creation & design of the Games' logo, and implemented a coordinated marketing strategy. In addition, we worked with the Community Relations Division of the Los Angeles Police Department to set up the Games' Athletes Villages, accommodating thousands of international athletes and their delegations for 11 days in an exclusive area in downtown L.A., right next to the Staples Center. We also brought in a local Ford dealership, Galpin Motors, as the exclusive naming partner of the Athletes Village.
Among the household-name corporate sponsors we secured for the Games were Motorola, Snapchat, AT&T, Met Life, Anthem, McKesson, the Ford Motor Company and several others. In addition, we worked closely with local authorities to secure the best venues to play the Games, including famous landmarks like Hermosa Beach, the L.A. Convention Center and Camp Pendleton.
WPFG has been a repeat client 2014 - Current.
World Police & Fire Games
