Johnny Michael

Breathe Right

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Open Up

Because honesty isn’t always the best policy.

This is an online forum. Get it out there for advice or vote on what’s best for others.

In the end, participants receive a personalized package with words of encouragement.

MilkyWay Midnight

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Don’t be afraid of the dark Because some people think dark chocolate is weird and they’re afraid to try it.

A website only viewable in the dark. milkymidnightinthedark.com uses your camera to sense whether or not your lights are off.

Viewers experience three short interactions. Each at first seem frightening but turn out to be pleasantly silly endings.

First up, a ghostly girl who likes to dance in the dark.

Second, a witch who’s full of delectable recipes.

And lastly, a werewolf that just wants his belly rubbed.

Lovers of the original MilkyWay bar would be made aware of the campaign through the inside of the wrapper.

To build awareness in the outdoors we’d encourage daily commuters to take a ride on the dark el car and discover fascinating facts about dark chocolate.

Also by branding dark spots in parking lots.

And by daring people to take the dark path in parks.

Lastly, in-store dark boxes filled with Milky Midnights. “Go ahead. Reach on in there.�

Little Caesar’s

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Cheap Pizza

We all have cheap friends. Despite that attribute we still love them for all that they’re worth.

The executions in this campaign are for good reason placed in appropriately cheap environments and the coupons have no shortage of stinginess.

Exhibit A: In the laundromat.

At gas stations

Convenience stores.

And in the church bulletin.

Tweet for coupons and cheap pizza cheaply chips in.

Ziploc

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Still Fresh

The bags that keep everything fresh.

Dispensing Ziploc at parking meters. Keeping tickets fresh from expiration time.

Ziploc comments online to keep them fresh on the top.

CreativeCupid.com

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An idea in motion Just a great idea.

An idea for a website that lets art directors and copywriters search and meet their one true creative companion.

Johnny Michael’s Resume

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Portfolio: cargocollective.com/johnnymichael

Places I’ve Worked.

Copywriter Intern Avenue Marketing & Communication September 2011 – December 2011 (4 months) Chicago, IL

Did a lot of good work and learned a lot of good things. Overall, a great experience with a whole lot of great people. So yeah, lots of good things and lots of great things happened.

Copywriter Intern Driven September 2009 – December 2009 (4 months) Ferndale, MI

A young and growing creative boutique where I was working alongside and learning from some of the brightest people in advertising. I felt like I learned a thousand new things each day.

Places I’ve Learned.

Chicago Portfolio School Copywriting 2011 – 2012

Oakland University Bachelor, Journalism 2005 – 2010

Call me. 586-524-7088

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Mail me. johnnymichael87@gmail