Marketing Guide Q1

MARKETING E V E N T S

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A C T I V I T I E S

Q1

2 0 2 4

MARKETING GUIDE Q1 2024

DAN N

YJ

At the heart of our approach is a commitment to be open, respectful, responsible, and work together in the pursuit of excellence. These values are not just words on paper; they are the pillars that support our endeavours and guide our interactions every day.

Whether you’re a Shunter, work in the warehouse, a supervisor, a manager, in the leadership team, or a trustee shaping our path to #Tyne2050, this has been crafted with you in mind.

Our goal is to not only showcase projects but elevate all the business areas that make the Port a bustling and dynamic hub. This guide is your backstage pass, offering insights into the initiatives we’re driving and the engaging content we’re creating.

We’re not just sharing information; we’re extending a hand to join us in transitioning from a reactive department to a proactive force in the industry.

While we spotlight our planned initiatives, we’re equally committed to being a supportive team for those spontaneous requests that keep us agile.

#NoOrdinaryTeam

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Hello everyone! As we step into 2024, it is my pleasure to introduce the first edition of our Quarterly Marketing Guide, a friendly companion designed to give you a glimpse into the exciting world of marketing activities and projects awaiting us in the first quarter.

IS

WELCOME TO YOUR Q1 MARKETING GUIDE

INTRO

TABLE OF CONTENTS 04

KEY PROJECTS & PILLARS

05

KEY PROJECTS

06

ROADMAP & QUARTERLY FOCUS

07

OUR BRAND & APPLICATION

08

PORT STORIES

12

MICROSOFT 365

14

CONTACT INFORMATION

16

FOCUS

MEET OUR MARKETING TEAM

BRAND SBTROARNI EDS INSIGHTS

MARKETING GUIDE Q1 2024

MEET YOUR MARKETING TEAM And then there were four...

We want you to know just how much we appreciate your support, insight, and collaboration.

So, let’s team up and make this quarter a success as we work towards our shared goals.

Jagoda Waszkowiak Marketing & Comms Executive

Rich Windass

Danny Jarvis

Graphic Design, Marketing & Comms Executive

Marketing & Comms Manager

Phil Christopher Marketing & Comms Graduate

GET IN TOUCH AND HELP US, TO HELP YOU! To properly service your marketing and comms requests, we need to know exactly what your goals and expectations are. Otherwise, it’s like being asked to bake a cake without knowing what the occasion is, the preferred flavours or if there are dietary requirements! Without a clear brief, we might end up spending time baking something that doesn’t meet your needs or expectations and tastes a bit weird!

4

We want you to have your cake and eat it! To help us achieve the best result possible, in an agreed time frame, please follow this simple recipe: 1.

Fill in our short request form.

2.

Await a response from our team.

3.

Agree on a deadline.

Request form link: https://forms.office.com/e/zQJZLezC56

Fostering a Connected Workforce

MARITIME INNOVATION WEEK Charting the Future of Maritime Technology

GREEN ENERGY Sustainable Port Operations

CUSTOMER FIRST VISION Expos / Showcasing Events and Recognitions

COMMUNITY & CHARITY Building Partnerships for Social Impact

INNOVATION & TECH

Tech & Partnership Strategies for 2050 Port Optimization

FOCUS

PEOPLE & COMMUNICATION

INTRO

QUARTERLY FOCUS: KEY PROJECTS & PILLARS

MARKETING GUIDE Q1 2024

KEY PROJECTS & EVENTS

PILLARS

HR EMPLOYEE COMMS

MARITIME INNOVATION WEEK

GREEN ENERGY

EVENTS & AWARDS

COMMUNITY & CHARITY

INNOVATION & TECH

PROJECT OWNERS

GARRY THOMPSON

IAN BLAKE

ELENI BOUGIOUKOU

TRACEY YOUNGER & LOBNA EL SAMAHY

DANNY JARVIS

TAMSIN WARREN & IAN BLAKE

MARKETING LEADS

DJ & JW

JW & PC

JW & RW

ALL

DJ

ALL

VIVA ENGAGE

REVIEW OF 2023 CONTENT

VAN OORD CLEAN ENERGY PARK

REGIONAL EXPOS

INT / EXT CONNECT

EVENT PLANNING

CLEAN TYNE SHIPPING CORRIDOR

INTERNATIONAL EXPOS

CHANGE MAKERS

ASSET CREATION & PRE-EVENT MARKETING

CLEAN ENERGY TESTBED

NATIONAL EXPOS

PORT EMPLOYEE INITIATIVES

ERP

INT COMMS RECRUITMENT

DELIVER MULTIPLE EVENTS

OFFSHORE WIND

DINNERS & AWARD CEREMONIES

PR STORIES

TYNE 2050

Mouth of Tyne Festival

Floating Offshore Wind Conference

PROJECTS

COMMUNITY ACTION FUND STORIES

5G & BT VENTURE CONNECT

PROJECT TIMELINE 2024 PREVIEW A snapshot of some of the key events, expos and conferences that we’ll be supporting throughout 2024.

Van Oord project update

Green Energy

VR H&S software comms

Q1

Internal events announcement

HR 6 2

Internal Connect

Innovation & Tech

HR

External Connect

Events

Q2 Annual Report

Events

Tyne 2050 Update

Innovation & Tech

Community & Charity

Green Energy

Q3 ■ BreakBulk ■ Multimodal ■ Global Offshore

Events

Net Zero Week

Green Energy

Community Fund Update

Community & Charity

Q4 South Tyneside Festival

Community & Charity

Maritime Innovation Week

2024 MARKETING ROADMAP JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

PR STORIES

NEW EXTERNAL WEBSITE

VIVA ENGAGE PROJECT INT/EXT CONNECT PREPARATION

CONNECT X 2

MARITIME INNOVATION WEEK MIW

REGIONAL / NATIONAL / INTERNATIONAL EXPOS

EVENTS

EXPO PREPARATION PHOTOGRAPHY & VIDEO CONTENT

BRAND AWARENESS

PORT STORIES

Q1 FOCUS JAN

FEB

MAR

IPT RE-BRANDING BRAND AWARENESS & SOCIAL MEDIA CAMPAIGN

JW PROJECTS

COMMERCIAL EXPOS & EVENTS ANNUAL REPORT - DESIGN 2023 REPORT / CLEAN ENERGY TESTBED RW PROJECTS

BUILDING PHOTOGRAPHY & VIDEO LIBRARY QUARTERLY MKTG BROCHURE

BRAND VALUES REFRESH VENTURE CONNECT COMMS PC PROJECTS

VR H&S SOFTWARE

APPRENTICESHIPS WEEK

CAREERS WEEK

CHANGE MAKERS & GRAD LEARNING INTERNAL & EXTERNAL CONNECT PREPARATION DJ PROJECTS

VIVA ENGAGE / PORTALL COMMUNITY ACTION FUND STORIES & PR INNOVATION HUB SUPPORT

COLLABORATIVE PROJECTS

PORT STORIES - FILMING & PHOTOGRAPHY VAN OORD WORK ON SOFIA FOUNDATION OFFSHORE WIND & GREEN ENERGY PR

FOCUS

IPT RE-BRANDING: FRED OLSEN & DFDS

MAJOR PROJECTS

MARKETING GUIDE Q1 2024

OUR BRANDING A brand is the distinct personality and look that makes people instantly recognise and connect with a company.

Our logo is an incredibly valuable asset.

As such it is vital that we use it appropriately and consistently in every communication.

The three variants illustrated below consist of two elements - the River Tyne device (more affectionately known as the ‘Squiggle’) and the word-mark.

These configurations of the logo ensure that there is always an appropriate format available for nearly all purposes.

The logo should always be reproduced from master artwork, never attempt to redraw it or copy and save it from Google.

Colour Palette:

Pantone 7679 C87 M97 Y10 K0 R77 G42 B134 HTML 4D2A86

Pantone 3265 C80 M0 Y40 K0 R0 G172 B169 HTML 00ACA9

Pantone 2705 C40 M36 Y0 K0 R167 G164 B223 HTML A7A4DF

Pantone 3285 C98 M7 Y58 K1 R0 G147 B130 HTML 009381

Pantone 116 C0 M23 Y90 K0 R255 G205 B0 HTML FFCC00

Pantone 124 C7 M36 Y100 K10 R235 G169 B0 HTML EBA900

Single Line, Two Line* and 3 Line Logo Configurations:

Our brand colours draw inspiration from the surrounding environment, embracing the hues of the river, flora, beach, and sky.

They have been thoughtfully selected to mirror the essence of the Port of Tyne’s identity. These vibrant shades are intended to weave through every facet of the company’s endeavours, whether it be in printed materials, vehicle livery, signage, or digital artwork.

*If in doubt, use this one!

Unsure what you need?

Contact: marketing@portoftyne.co.uk 8

This distinctive palette, clear, strong, bright, and fresh, is more than just a visual choice; it’s a positive representation that sets us apart in a meaningful way.

CMYK, Pantone, RGB, and RAL are four distinct colour systems. Each colour system has its own unique usage, with CMYK for print, RGB for on-screen like web, Pantone for accuracy or calibration, and RAL being used in powder coating and plastics.

BRAND GUIDELINES

NAVIGO ‘Navigo’ is our corporate font. It’s available in a variety of weights (light, medium, bold) which can be used to create hierarchy in our visual communications.

Where Navigo is not available Arial is the recommended alternative.

NAVIGO LIGHT:

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9 ! @ £ $ % & * ( ) ? ”/ NAVIGO REGULAR:

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9 ! @ £ $ % & * ( ) ? ”/ NAVIGO BOLD:

THE ‘SQUIGGLE’

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9 ! @ £ $ % & * ( ) ? ”/ NAVIGO BLACK:

BRAND

Represents the River Tyne itself and is the heart of our identity, a 17 mile stretch from Wylam to the North and South Shields.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9 ! @ £ $ % & * ( ) ? ”/

MARKETING GUIDE Q1 2024

APPLYING OUR BRAND Now that you’re familiar with the individual elements that make up our brand identity, here are a few examples of how we combine them to create dynamic and engaging communications.

Our key messages are built around three main themes...heritage, sustainability and innovation.

BUILT ON TRUST. PIONEERING A SUSTAINABLE FUTURE. DRIVEN BY INNOVATION. Livery

10

Pull-Up Stands

BRAND

MARKETING GUIDE Q1 2024

SHARE YOUR STORY Join us as we embark on an immersive journey as part of our Port Stories project. We are starting to work this quarter on capturing footage and photography throughout the Port that showcases the vibrancy of the Port both internally and externally.

Our objective is to instill a sense of pride among our colleagues, highlighting their hard work and dedication. Together through our lens, we invite you to join us on this visual expedition to capture the essence of the Port of Tyne and the team of people who contribute to it’s continued success.

If you have any interesting stories or upcoming events that you’d like to share with the Port, we encourage you to reach out and be a part of this exciting venture.

Contact: marketing@portoftyne.co.uk

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STORIES

MARKETING GUIDE Q1 2024

M365 Our Ethos, how we work:

NEVER MISS A THING WITH M365

MARKETING PERFORMANCE = EFFICIENCY AND EFFECTIVENESS.

Outlook

Efficiency:

You have something to do. You do it right, you do it well, you do it on time.

Effectiveness:

You do a lot of things right, but if you don’t do the right things, you don’t make progress and performance suffers.

Using Microsoft Outlook and Microsoft Teams we have 3 steps to being more efficient and effective: 1. Batch emails and triage them.

Create in your calendar 2 x 30min per day email triage meetings. Each email, ask “How long will it take me to do it?”

Less than 5 minutes, do it now.

More than 5, move to your calendar.

Inbox, Task and Calendar features, used correctly, can effectively and efficiently manage your time, workflow and more importantly can be shared with team members and managers to show when you are working and when you are free for meetings.

Teams

Has functionality that enables entire departments and team members to manage large projects, breaking them down into individual or collaborative tasks. Our simple KANBAN system enables us to BACKLOG jobs, move them into TO DO, IN PROGRESS, STUCK or DONE. Because they are both M365 products you get full integration between the two and monthly insight reports on your usage delivered automatically.

2. Prioritise by impact.

Higher performers don’t prioritise by deadline, but by impact. Most people have in their mind is “When is it due?”

Swap that for “What’s the impact long term?”

3. Focus deeply.

Meet with yourself. Use your calendar to block time for big impact tasks. Switch off notifications, headphones on. Really try to say, “I’m going to spend X minutes, and for those X minutes, I’m only focusing on one

14

!

M O BO

IMPACT = QUALITY OVER QUANTITY In 2024, our emphasis is transitioning from quantity to quality, prioritizing high-impact jobs that align with our collective efforts for #Tyne2050, unlocking new opportunities in the process.

2023 Q4 PERFORMANCE INSIGHTS* Time available in Q4: Sickness

5 9

Annual leave In Work

64 Days

50 Days

In Q4 there were 64 Working Days Available (minus weekends & bank holidays)

Actual Days in Work (minus sick days & annual leave).

50

Q4 Outlook email traffic:

Sent Read

26 Days Actual days to complete work (minus 24 days Collaboration Time (emails, meetings, calls/chats).

2124 Emails Sent By the Marketing Team in Q4 8349 Emails Read By the Marketing Team in Q4

0

8500

Q4 Job Board Status: 0 28.6

213 Jobs

38.3

40.9 55.1

PC Important

JW

15.6

Medium

Job priority % *Microsoft Viva 365 2023 Q4 Insights

DJ RW

Jobs per team member %

100

Completed Jobs %

Backlog Completed

INSIGHTS

3.4

Urgent

17.5

MARKETING GUIDE Q1 2024

CONTACT US marketing@portoftyne.co.uk Danny Jarvis Marketing & Communications Manager danny.jarvis@portoftyne.co.uk M: 07564 585893 Jagoda Waszkowiak Marketing & Communications Executive jagoda.waszkowiak@portoftyne.co.uk M: 07754 559646

FOLLOW & SHARE linktr.ee/portoftyne uk.linkedin.com/company/port-of-tyne youtube.com/@portoftyne Port of Tyne (@port_of_tyne) twitter.com/port_of_tyne

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Richard Windass Graphic Design, Marketing & Communications Executive richard.windass@portoftyne.co.uk M: 07546 697936 Philip Christopher Marketing & Communications Graduate philip.christopher@portoftyne.co.uk M: 07564 585946

SUBMIT YOUR REQUEST 1.

Fill in our short request form.

2.

Await a response from our team.

3.

Agree on a deadline.

Request form link: https://forms.office.com/e/zQJZLezC56

When filling in the request form, please provide as much information as possible, as this will help the marketing team achieve the best possible result within the agreed time frame.

NO ORDINARY TEAM

Maritime House Tyne Dock South Shields Tyne & Wear NE34 9PT Tel: +44 (0)191 455 2671

portoftyne.co.uk