Portfolio - Catarina Dias

PORT

FOLIO

2022 Dias Catarina

Hi! I’m Catarina, a full-time dreamer and a communication, design and fashion enthusiast.

Olá! Sou a Catarina, uma sonhadora a tempo inteiro e entusiasta da comunicação, do design e da moda.

ABOUT / SOBRE

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COMMUNICATION / COMUNICAÇÃO

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DESIGN / DESIGN

30

DIGITAL / DIGITAL

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OTHERS / OUTROS

62

ABO

OUT

ABOUT / SOBRE

In this portfolio you will have the opportunity to learn more about my work and my areas of specialization, but first: I’ll start by introducing myself!

hi! my name is

Catarina

I’m 23 years old and I’m from Porto, Portugal.

I am finishing my masters degree in Fashion Communications Design and hope to become a professional in the industry.

A full-time dreamer and believer in constant growth, after graduating in Business Communication I took the risk and am now trying to make my way into the fashion industry.

Here’s a little bit of my story:

Ever since a very young age I never truly convinced myself about what I wanted to do for the rest of my life. I wanted to be everything: a dancer, a gymnastic, a teacher and even a beach vendor.

2013 / Communication and Media When in secondary school I chose a more practical path and then entered a Communication and Media course: my first and unforgettable touch with the world of arts. There I learned all the basic of communication, journalism, marketing and design to later intensify them at university. For my senior year I also did and internship in a communication agency which I successfully completed.

2016

/ Business Communication

My passion for communication, united with the entrepreneurial spirit that was starting to grow in me, lead me to this amazing degree where I learned everything I needed to know to work in all kinds of communication. From internal communication to social media management, and even other areas such as digital marketing, advertising, public relations, crisis communication and brand activation.

Internal Communication

Public Relations

Social Media Management

Crisis Communication

Digital Marketing

Brand Activation

Advertising

+ Graphic Design (Adobe Photoshop, Illustrator and InDesign)

For my final project I chose to apply all this knowledge to the study of the potential birth of a sustainable swimwear brand and its communication.

During these years I also joined the communication department of a student association where I worked for their social media, some events and even parties (I guess you could say I very much enjoyed this part).

fa sh ion busin es s plan

I was also involved in the organization of an event dedicated to communication and marketing with the presence of renowned professional in the field.

I experienced some of the best years of my life while still doing some volunteer work (the best of both worlds).

HANNAH MONTANA

2019/2020 Gap Year

proud cashier

After my bachelor’s degree I took a gap year to work and get my mind of some studying but Covid-19 came in and convinced me to go back to university. Ever since my final project I started to become more interested in starting my own fashion brand and getting to know the fashion industry a bit more, so I applied for a Fashion Communications Design master’s degree and got accepted.

2020 - present Master’s degree

In the first year at my master’s degree I managed to develop skills in communicating fashion collections, visual merchandising, fashion marketing and communication design applied to fashion products. The experience was mostly practical that materialized in several projects present in this portfolio.

To highlight: the final communication project of six fashion collections where my communication concept was chosen and from it I started writing the script and edited seven short films that tell the story of “The Creation of Fashion”.

That brings me here!

The following pages present some of my work in different stages of my journey. I want to be part of a better fashion industry and I commit myself to contribute with all my skills and ideas to help your brand grow.

P.S. You can also see the full version of my resume attached together with my portfolio.

COM

MMU COMMUNICATION / COMUNICAÇÃO

2022

PORTFOLIO

GÉNESIS (UMODA) fashion films

Digital event presenting 6 collections designed by the finalists of the Degree in Design and Fashion Marketing of the University of Minho (Portugal). Idealization, script writing, directing, production and editing of seven short films that tell the story of fashion creation from the perspective of young designers. Available on Youtube.

GÉNESIS (UMODA) pequenos filmes Evento digital de apresentação de 6 coleções desenhadas pelos finalistas da Licenciatura em Design e Marketing de Moda da Universidade do Minho. Idealização, escrita de guião, realização, produção e edição de sete pequenos filmes que contam a história da criação da moda na perspetiva dos jovens designers. Disponível no Youtube.

14 - communication / comunicação

CATARINA DIAS | FASHION COMMUNICATION DESIGN

communication / comunicação - 15

2022

16 - communication / comunicação

PORTFOLIO

CATARINA DIAS | FASHION COMMUNICATION DESIGN

Available on: https://bit.ly/genesis_umoda

communication / comunicação- 17

2022

PORTFOLIO

LEMON JELLY X FERNANDO PESSOA communication briefing

Communication briefing to promote a partnership between the Portuguese brand Lemon Jelly and the poet Fernando Pessoa. Preparation of extensive document presenting the brand, the partnership, the purpose and the communication objectives to be achieved with desired formats and platforms.

LEMON JELLY X FERNANDO PESSOA briefing de comunicação Briefing de comunicação para promover parceria entre a marca portuguesa Lemon Jelly e o poeta Fernando Pessoa.

Preparação de documento extensivo a apresentar a marca, a parceria, o propósito e os objetivos de comunicação a alcançar com formatos e plataformas desejados.

18 - communication / comunicação

LEMON JELLY X

communication / comunicação - 19

2022

20 - communication / comunicação

PORTFOLIO

CATARINA DIAS | FASHION COMMUNICATION DESIGN

communication / comunicação - 21

2022

PORTFOLIO

NEW LIFE (LEMON JELLY) display proposal

Conceptualization of a double shop window for a pop-up store of the brand Lemon Jelly in celebration of Portuguese plastic artists and in partnership with the artist Joana Vasconcelos. Shop window prototype where the concern for sustainability and the brand's values are present.

NOVA VIDA (LEMON JELLY) proposta de montra Conceptualização de uma montra dupla para uma loja pop-up da marca Lemon Jelly em celebração dos artistas plásticos portugueses e em parceria com a artista Joana Vasconcelos.

Protótipo de montras onde a preocupação pela sustentabilidade e os valores da marca estão presentes.

22 - communication / comunicação

communication / comunicação - 23

2022

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BRAND LAUNCH “STENDHAL” communication plan

Creation of a women's clothing and accessories brand that offers the exclusivity of 6 copies per piece and outlining of a communication plan to launch the brand on the market.

Definition of target audience, objectives, communication strategy and action plan, among others.

LANÇAMENTO DA MARCA “STENDHAL” plano de comunicação Criação de uma marca de vestuário e acessórios femininos que oferece a exclusividade de 6 exemplares por peça e delineamento de um plano de comunicação a lançar a marca no mercado. Definição de público, objetivos, estratégia de comunicação e plano de ações, entre outros.

24 - communication / comunicação

comunicação / communication - 26

2022

PORTFOLIO

THE FASHION ATM

international marketing plan Conception of a fashion related startup, materialized in vending machines only with products related to fashion, beauty and lifestyle. Development of an international marketing plan with the opening of spaces where it would be possible to access the vending machines (integrated concept of coffee shop and point of sale).

THE FASHION ATM plano de marketing internacional Idealização de uma startup na área da moda, concretizada em máquinas de venda automáticas somente com produtos ligados à moda, beleza e lifestyle. Elaboração de um plano de marketing internacional com abertura de espaços onde seria possível aceder às máquinas de venda automáticas (conceito integrado de coffee shop e venda de produtos).

26 - communication / comunicação

CATARINA DIAS | FASHION COMMUNICATION DESIGN

communication / comunicação- 27

2022

28 - communication / comunicação

PORTFOLIO

DES

SIGN

DESIGN / DESIGN

2022

PORTFOLIO

STENDHAL

visual identity manual Visual identity manual/brand manual for "Stendhal", a women's clothing and accessories brand. Preparation of the guide to be used and respected when using the brand that includes presentation of the brand, creation of the logo, typography, colours and misuses, among others.

STENDHAL manual de identidade visual Manual de identidade visual/manual de marca para a “Stendhal”, marca de vestuário e acessórios femininos.

Preparação do guia a ser utilizado e respeitado aquando da utilização da marca que conta com apresentação da marca, criação do logótipo, tipografia, cores e utilizações incorretas, entre outros.

32 - design / design

design / design- 33

2022

34 - design / design

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CATARINA DIAS | FASHION COMMUNICATION DESIGN

design / design - 35

2022

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EVE’S TOUCH advertising campaign Idealization and creation of advertising campaign for the brand Stendhal (previously mentioned). Campaign for editorial use, two pages, promoting the brand's first collection.

36 - design / design

CATARINA DIAS | FASHION COMMUNICATION DESIGN

O TOQUE DE EVA campanha publicitária Idealização e criação de campanha publicitária para a marca Stendhal ( já referida). Campanha destinada a uso editorial, de duas páginas, que promove a primeira coleção da marca.

design / design - 37

2022

PORTFOLIO

REVOLVE

small magazine Editorial design of a small fashion magazine, mainly aimed at promoting the "Stendhal" brand previously mentioned.

REVOLVE pequena revista Design editorial de pequena revista de moda, maioritariamente com o objetivo de promover a marca “Stendhal” referida anteriormente.

38 - design / design

2022

40 - design / design

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CATARINA DIAS | FASHION COMMUNICATION DESIGN

design / design - 41

2022

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GUARANI

packaging design Conception and design of the packaging for the Guarani brand, producer of jams in tubes. Creation of the packaging prototype in different colours, with different flavours assigned.

GUARANI design de embalagem Idealização e design do packaging destinado à marca Guarani, produtora de compotas em bisnaga. Criação do protótipo do packaging em diferentes cores, com diferentes sabores atribuídos.

42 - design / design

CATARINA DIAS | FASHION COMMUNICATION DESIGN

design / design - 43

2022

PORTFOLIO

METAMORPHOSIS book cover

Cover design proposal for fictional edition of the book "Metamorphosis" by Frank Kafka. Representation of the transformation that the main character undergoes overlaid on a passage from the book.

A METAMORFOSE capa de livro Proposta de capa para edição fictícia do livro “A Metamorfose” de Frank Kafka. Representação da transformação que a personagem principal sofre sobreposta a excerto do livro.

44 - design / design

design / design - 43

2022

PORTFOLIO

RAMIREZ

brand activation Development and proposal of an advertising campaign to promote the Ramirez canned food brand, positioning it for a younger consumer. Definition of a brand activation plan, with target audience, objectives, actions and strategic points.

RAMIREZ ativação de marca Idealização e proposta de uma campanha publicitária a promover a marca de conservas Ramirez, posicionando-a junto de um consumidor mais jovem. Definição de um plano de ativação de marca, com público-alvo, objetivos, ações e pontos estratégicos.

46 - design / design

design / design - 49

DIG

GITA

DIGITAL / DIGITAL

2022

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MODA UM

new website for fashion at UM The project was born from the need to create a single platform that would promote the fashion courses of the University of Minho (in Portugal) independently from the institutional website, aiming to position the educational centre at the level of national Fashion Schools. Idealization, structuring and web design of the platform, as well as data processing and inclusion of new contents.

MODA UM novo website moda na UM O projeto nasceu da necessidade de criar uma só plataforma que divulgasse os cursos de moda da Universidade do Minho de forma independente do website institucional, ambicionando posicionar assim o núcleo de formação ao nível das Escolas de Moda nacionais. Idealização, estruturação e web design da plataforma, assim como tratamento de informação e inserção de novos conteúdos.

50 - digital / digital

CATARINA DIAS | FASHION COMMUNICATION DESIGN

digital / digital - 51

2022

52 - digital / digital

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CATARINA DIAS | FASHION COMMUNICATION DESIGN

digital / digital - 53

2022

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ANDOR VIOLETA content creation

The project "Andor Violeta" was born from a group university work about Social Media. It started as a blog with relevant content for its audience, becoming just an Instagram page in a later restructuring. Light, fun, not at all problematic and very relatable, Andor Violeta was a project from the heart that involved the creation of a visual identity, a communication strategy and social media management.

ANDOR VIOLETA criação de conteúdo O projeto “Andor Violeta” nasceu de um trabalho de grupo sobre Redes Sociais. Começou por ser um blog com conteúdo relevante para o seu público, passando a ser apenas uma página de Instagram numa posterior reestruturação. Leve, divertido, nada problemático e muito “relatable”, o Andor Violeta foi um projeto do coração que envolveu a criação de uma identidade visual, uma estratégia de comunicação e a gestão de redes sociais.

54 - digital / digital

coming back soon

design / design - 58

(posts on social media platform Instagram)

(posts on social media platform Instagram)

2022

PORTFOLIO

FLAIR BY MR

social media management (freelancing) Social network management for the Portuguese clothing and accessories brand Flair by MR. Brand analysis, idealization of content, content creation (publications in feed, story and trending reels formats), video and image editing, idealization and organization of photoshoots, copy strategy and collection launch plan.

FLAIR BY MR gestão de redes sociais (freelancing) Gestão de redes sociais para a marca portuguesa de vestuário e acessórios Flair by MR. Análise da marca, idealização de conteúdos, criação de conteúdos (publicações em formato feed, story e reels tendência), edição de vídeo e imagem, idealização e organização de sessões fotográficas, estratégia de copy e plano de lançamento de coleções.

58 - digital / digital

CATARINA DIAS | FASHION COMMUNICATION DESIGN

FROM PORTUGAL TO THE WORLD

INSTAGRAM FEED

(Videos and Instagram Reels available at Flair’s Instagram Page @flairbymr)

digital / digital - 59

2022

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E M O S + AM R G A INST S T S O P

60 - digital / digital

CATARINA DIAS | FASHION COMMUNICATION DESIGN

E M O S + M A R G INSTA ES I R O T S

digital / digital - 61

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HER OTHERS / OUTROS

2022

PORTFOLIO

ARTICLE

internation marketing research Research, study and preparation of conclusions on the factors that influence and that companies should take into consideration when developing fashion products and services for the global market. Presentation of the literature review and the seven recommended factors from a management perspective.

ARTIGO pesquisa de marketing internacional Pesquisa, estudo e preparação de conclusões sobre os fatores que influenciam e que as empresas deverão ter em consideração no momento de desenvolverem produtos e serviços de moda para o mercado global. Apresentação da revisão da literatura e dos sete fatores recomendados, na perspetiva da gestão.

60 - others / outros

2022

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PARFOIS

point of sale study Preparation of a strategic plan and improvement of communication in the points of sale of the Portuguese brand Parfois. Presentation of the brand, survey of the strategy applied by the brand, study of potential improvements, suggestions and proposals for actions to be carried out.

PARFOIS estudo do ponto de venda Elaboração de um plano estratégico e de melhoria da comunicação nos pontos de venda da marca portuguesa Parfois. Apresentação da marca, levantamento da estratégia aplicada pela marca, estudo das potenciais melhorias, sugestões e propostas de ações a serem realizadas.

62 - others / outros

CATARINA DIAS | FASHION COMMUNICATION DESIGN

NEWSLETTER

(proposed improvement actions for the brand)

others / outros - 63

2022

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INSTAGRAM STORY

(proposed improvement actions for the brand)

64 - others / outros

CATARINA DIAS | FASHION COMMUNICATION DESIGN

OMNICHANNEL STRATEGY

WEBSITE INSTAGRAM

(proposed improvement actions for the brand)

others / outros - 65

For a more personalized experience, make sure to check my cover letter with some frequently asked questions.

Para uma experiência mais personalizada, consultem ainda a minha carta de apresentação com algumas perguntas frequentemente colocadas.

anacfdias@outlook.com (+351) 915 550 289

2022