MOBook 2024

LOOKBOOK WWW.POPUPMOB.COM

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POP UP MOB POP UP MOB IS A ONE STOP SHOP FOR POP UP EXPERIENCES. The Mob creates pop up experiences from concept to execution and the gradients in between. Our unconventional storytelling method connects brands and consumers through unforgettable narratives.

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WHO WE ARE We are an award winning team of women-led, like-minded individuals who live to create some of the most unforgettable experiences today.

We are a worldwide team [present and popping up in New York, Los Angeles, Miami, London, Paris, Dubai, and more!] with the creative power of some of the greatest minds in the industry.

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EXECUTION

OPERATIONS

• STRATEGY: With almost a decade of experience, we are experts and will develop a comprehensive plan for immersive brand experiences that align with your objectives

• LOCATION SCOUTING AND LEASE MANAGEMENT: Pop Up Mob will identify suitable venues for the pop up, and negotiate leases or rental agreements that align with the overall vision and strategy

• INVENTORY MANAGEMENT: From tracking and maintaining an accurate inventory to ensuring that they are properly stored, maintained, and merchandised for sale

• PERMITTING: We will navigate the legal and regulatory requirements involved in executing brand experiences in various locations, and then ensure that all necessary permits and licenses are obtained– no need to worry!

• POINT OF SALE: We will manage the integration of sales and transactions into your own POS system seamlessly, allowing customers to make purchases on site

• CONCEPT IDEATION: Our creative team will brainstorm and develop creative ideas to ensure that your pop up is completely unique and memorable • 3D DESIGN: Our designs are renowned for being a picture- perfect, realistic view of exactly what you’ll find when you walk through the doors IRL • TECHNICAL DESIGN: We bring our 3D designs to life by creating technical files ready for production.

• MERCH MANAGEMENT: Designing and creating custom branded products and merchandise that enhance the overall brand experience and provide customers with a tangible takeaway.

• BUILD-OUT: We do the heavy lifting so you don’t have to! We can handle physically constructing and fabricating the elements of the pop up, – from fabricating custom set pieces to interactive installations

• STAFFING: Our team can provide trained and experienced personnel to manage various aspects of the brand experience, including customer service • DATA ACQUISITION: Gathering and analyzing relevant data and insights from the pop up, including customer behavior, feedback, and engagement metrics, to inform future marketing strategies and optimize the impact.

• EVENT MANAGEMENT : from the logistics to the technical details of bringing the brand experience to life– from sourcing materials and coordinating vendors and talent, to overseeing the installation and operation of everything on site

SERVICES

STRATEGY & DESIGN

Our Pop Ups can be seen around the world with team members active in the US, UK, EU, and the Middle East

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YEARS OF POP UP MOB

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ALEXIS BITTAR

SOME OF OUR CLIENTS

ALO YOGA ANASTASIA BEVERLY HILLS ANDREW FITZSIMONS A$AP FERG A$AP MOB A$AP ROCKY BABYLIST BENEFIT BIOSSANCE BUMBLE CASAMIGOS CHARLOTTE TILBURY CLIQUE MEDIA GROUP COLOURPOP DKNY DESOI / KATY PERRY DR. DENNIS GROSS EVERLANE FASHION BUNKER FEIYUE FOX GARAGE GISOU GOOP GUESS HALARA HARPER COLLINS HOWARD HUGHES CORP.

HUDA BEAUTY HYBE INTIMISSIMI JENNIFER FISHER JOSE CUERVO JONATHAN VAN NESS KARL LAGERFELD KATE SOMERVILLE KAYS KENZO KYGO KRISTIN ESS HAIR LELEM - BY LILY KBEDE LIVE NATION LIQUID IV LOUIS XIII MIANSAI MINI COOPER MONDAY HAIRCARE MUGLER M&MS NBC NIKE OUAI PLAYBOY PEPPERMAYO POP + SUKI PORNHUB PRETTY LITTLE THING

RARE BEAUTY REBECCA TAYLOR R.E.M BEAUTY REVOLVE RAINS SAMSUNG SCENT BEAUTY SEZANE SHAKIRA SHEERTEX SHEIN SHEGLAM SKINNYDIPPED SOL DE JANEIRO SPOTIFY T2 TARGET TATTLY THE ORDINARY TIESTO TIMO WEILAND TOUS TOWER 28 TRU TV UNIVISION VERB HAIRCARE VVARDIS WOMEN’S WEAR DAILY (WWD) ZANEROBE

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THE POP UP INDUSTRY EXACTLY WHY YOUR BRAND NEEDS A POP UP EXPERIENCES AND ENGAGEMENT EXPAND LOYALTY WHILE BUZZ DRIVES BRAND:

POP UPS CAN DO BOTH!

Gen Zers are the most experiential generation yet, so Pop Ups are some of the most effective ways to reach them– especially Pop up stores engage a younger audience through experiential solutions that are easily shareable on social media.

Brands are able to control the environment in pop up stores, which can create a holistic experience.

Pop ups are changing retail by allowing brands to affordably test brick and mortar and create meaningful relationships with customers. Pop ups are intrinsically exciting and drive the impulse of the consumers, while also allowing for localization for specific targets.

According to a study the top 3 reasons to visit a pop up store: Explore brand storytelling [61%] Unique products [39%] Shop locally [8%] Pop Up stores build awareness and sell products IRL. which has a long term impact on sales for brands.

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OUR PARTNERS In addition to being a one stop shop for pop up experiences, we’ve built a dynamic partnership with BLP, a powerhouse in digital marketing, to ensure amplified traffic and ROI to your pop ups and broader online campaigns.

BLP specializes in efficiently acquiring customers at scale. Their mission is to help your brand scale while exceeding your goals. Through their cutting-edge direct-response marketing techniques and conversion-centric creative, they offer unparalleled service.

Partnering with BLP means amplifying your brand’s presence and achieving exceptional results. Proficient in intelligent digital strategies, BLP facilitates brand-customer connections seamlessly. With previous experience with brands like Anastasia Beverly Hills, Proactiv, Fashion Nova, and more, their services are a strategic investment, strengthening your experiential marketing endeavors and driving foot traffic in the physical and digital realms.

Services: Digital Customer Acquisition, MarTech Optimization, Performance Creative Design, Conversion Rate Optimization (CRO), Search Engine Optimization (SEO)

WHO WE WORK WITH

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TABLE OF CONTENTS TOURS | 09

GUERRILLA SAMPLING | 79

OUAI | 10-13

OUAI | 80-83

R.E.M BEAUTY | 14-17

SCENT BEAUTY | 84-88

SOL DE JANEIRO | 18-21

GOOP| 89-92

PRETTYLITTLETHING | 22-28 THE ORDINARY | 29-32 BIOSSANCE | 33-36 KENZO | 37-40 MONDAY HAIRCARE | 41-44 QUAY | 45-48

TRADE SHOW BOOTHS | 49 OUAI | 50-58 PATRICK TA | 57-60 RARE BEAUTY | 61-66 NIKE | 67-70 JOAH | 71-74 R.E.M BEAUTY | 75-78

- LONG TERM CLIENT

BRICK AND MORTAR POP UPS |127

STAND ALONE AND SPILL OUT BUILDS | 190

PRIVATE/INFLUENCER EVENTS | 257

BENEFIT | 128-132

OUAI | 191-200

BENEFIT | 258-273

GISOU | 133-139

R.E.M. | 201-204

KARL LAGERFELD | 140-144

VERB | 205-208

DR. DENNIS GROSS | 145-148

SOL DE JANEIRO | 209-219

R.E.M. | 94-97

SOL DE JANEIRO | 149-152

HUDA BEAUTY | 220-223

GISOU | 98-101

INTIMISSIMI | 153-156

CHARLOTTE TILBURY | 224-227

JOAH | 102-105

PEPPERMAYO | 157-160

DOMINICAN REPUBLIC | 228-231

GARAGE | 106-109

SKINNYDIPPED | 161-164

KATE SOMERVILLE | 232-235

SOL DE JANEIRO | 110-113

ALO | 165-168

RAMONA | 236-239

CASAMIGOS | 114-117

PLAYBOY | 169-172

UNIQUE TAKEOVERS | 240

LOUI XIII | 118-122

CUPSHE | 173-176

DE SOI | 123-126

BAND/ARTIST MERCH POP UPS | 177

RETAIL TAKEOVERS AND SHOP IN SHOPS | 93

SEVENTEEN | 178-181 KISS | 182-185 BTS | 186-189

BENEFIT | 241-244 SHEERTEX | 245-248 FOX 90210 | 249-252 SPOTIFY | 253-256

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CASE STUDIES

POP UP TOURS BACK TO TABLE OF CONTENTS

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BEAUTY

OUAI ST BARTS COLLEGE TOUR SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy Design & Renderings - Buildout & Production - Staffing

OUR ROLE

College life just got a tropical upgrade! OUAI hit 10 college campuses with their St. Barts fragrance.

Students sipped on custom mocktails inspired by the fragrance, grabbed a trendy St. Barts hat, and scored exclusive product giveaways. Students traded study mode for island vibes for a refreshing escape.

THE EXPERIENCE

US CAMPUS TOUR: 10 DAYS, 16 STOPS, 17,371 VISITORS

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BEAUTY

R.E.M.’S HYPERNOVA HOTEL TOUR SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Design & Renderings - Buildout & Production - Staffing - Exclusive Merchandise

OUR ROLE checking in to the hypernova hotel! stepping into the world of the new hypernova blush + bronzer with exclusive merch, giveaways, product testing and plenty of photo ops. This tour covered 7 cities across ca, az and tx with close proximity to local ulta’s guiding sales in store.

THE EXPERIENCE

VARIOUS CITIES ACROSS CA, AZ, TX: 7 DAYS, OVER 2250 FANS

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BEAUTY

SOL DE JANEIRO’S STATE OF MIND TOUR SERVICES BY POP UP MOB

Concept Ideation - Tour Logistics & Operations - Consumer Journey Strategy - Design & Renderings Buildout & Production - Staffing - Location Scouting

OUR ROLE

Sol de Janeiro dominated the summer season through a captivating cross-country tour, spanning 19 destinations and infusing each stop with the vibrant spirit of Brazil. This eye-catching truck, with a dazzling array of colors, featured a gumball machine filled with Sol de Janeiro products and offered custom-flavored popsicles to all attendees. Wherever this truck traveled, it magnetically attracted crowds of enthusiastic people waiting for their chance a a Sol de Janeiro State of Mind.

THE EXPERIENCE

EAST COAST: 20 DAYS, 19 STOPS

BUM BUM FOR EVERYONE!

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FASHION

PRETTY LITTLE THING’S COLLEGE TOUR SERVICES BY POP UP MOB

Concept Ideation - Tour Logistics & Operations - Consumer Journey Strategy - Design & Renderings - Buildout & Production - Staffing - Location Scouting

OUR ROLE

Tour planning is our thing, and when working with PrettyLittleThing, we took a creative approach by returning to the classroom to convert an ordinary school bus into a captivating mobile experience, ensuring complete brand immersion. We then embarked on a journey to visit 19 college campuses throughout the East Coast and South, leaving a lasting impact.Completely branded with the PrettyLittleThing, this pink paradise featured a massive unicorn perched on top—definitely an eye-catching sight! This activation provided students with one-of-a-kind chances to play with clothing, snap selfies, and participate in classic tailgate games for a chance to score exclusive merchandise. Packed with interactive features and a strong brand presence, this bus easily became the talk on campus.

THE EXPERIENCE

EAST COAST: 20 DAYS, 19 STOPS

ROLL CALL FOR PLT!

FASHION

PRETTY LITTLE THING’S REVIVAL TOUR SERVICES BY POP UP MOB

Concept Ideation - Tour Logistics & Operations - Consumer Journey Strategy - Design & Renderings - Buildout & Production - Staffing - Location Scouting

OUR ROLE

Tour planning is our thing, and when working with PrettyLittleThing, we took a creative approach by returning to the classroom to convert an ordinary school bus into a captivating mobile experience, ensuring complete brand immersion. We then embarked on a journey to visit 19 college campuses throughout the East Coast and South, leaving a lasting impact.Completely branded with the PrettyLittleThing, this pink paradise featured a massive unicorn perched on top—definitely an eye-catching sight! This activation provided students with one-of-a-kind chances to play with clothing, snap selfies, and participate in classic tailgate games for a chance to score exclusive merchandise. Packed with interactive features and a strong brand presence, this bus easily became the talk on campus.

THE EXPERIENCE

EAST COAST: 20 DAYS, 19 STOPS

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BEAUTY

THE ORDINARY SLOWVEMBER TOUR SERVICES BY POP UP MOB

Concept Ideation - Tour Logistics & Operations - Consumer Journey Strategy - Design & Renderings - Buildout & Production - Staffing - Location Scouting

OUR ROLE

Get ready to experience The Ordinary skincare like never before! We took the brand on an exciting tour where you can sample our fan-favorite products, meet fellow beauty lovers, and discover the secrets behind your skincare routine. With exclusive product samples and expert tips from our skincare gurus, visitors walked out ready to take on their new skincare routine. Don’t miss out on the chance to elevate your skincare game and find your new favorites.

THE EXPERIENCE

US TOUR: 3 DAYS, 3 CITIES, OVER 2000 VISITORS

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BEAUTY

BIOSSANCE TOUR SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

For the Biossance tour we took an average school bus, painted it pink and branded it in all things Biossance! From San Diego, to Orange County, to Los Angeles and all the way up to Napa, this tour was attention grabbing and full of brand awareness. Consumers were able to step inside the bus to test products, snap pics and learn more about the brand. The best part? Bissance exceeded their sales goals with Sephora during this live activation!

LAUNCH EVENT

Influencers + content = buzz! Biossance invited their top 30 VIP influencers to the launch of this tour, gifted product and generated viral moments all over social media.

THE EXPERIENCE 6 DAYS [2 days per location]

FIND YOU BIOSSANCE

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FASHION

KENZO’S JOY OF COLA TRUCK SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Pop Up Mob and Kenzo took over the streets of Paris in a branded see through Kenzo truck that showcased the latest capsule collection in collaboration with Britney Spears. Filled with color and life, customers were drawn into the truck to press their luck to win a chance to meet Britney on tour.

THE EXPERIENCE PARIS: 2 DAYS

IT’S KENZO, B*+CH!

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BEAUTY

MONDAY’S COLLEGE TOUR SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning Design & Renderings - Buildout & Production - Staffing & Merchandising

OUR ROLE

MONDAY welcomed students back to school on their Florida tour– and students lined up from all over campus! College dorm showers are easily one of the most dreaded parts of dorm life.

MONDAY started off students on the right foot by upgrading their shower caddy with haircare essentials. The MONDAY custom airstream included tons exclusive giveaways, gamification prizes, full size product,and many photo op moments.

THE EXPERIENCE

US TOUR: 3 DAYS, 2CAMPUSES, 1ULTA

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RETAIL

QUAY’S FESTIVAL TOUR SERVICES BY POP UP MOB

Concept Ideation - Tour Logistics & Operations - Consumer Journey Strategy - Design & Renderings - Buildout & Production - Staffing - Location Scouting

OUR ROLE

Quay Eyewear made a splash at the hottest music festivals, arriving in a vibrant, customized truck. With both gifting and selling, attendees were able to enhance their festival look on the spot! Fans eagerly lined up at every stop making this truck hard to miss!

THE EXPERIENCE 6 STOPS, 8 DAYS

CASE STUDIES

BACK TO TABLE OF CONTENTS

TRADE SHOW BOOTHS

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BEAUTY

OUAI FLC SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy Design & Renderings - Buildout & Production - Staffing

OUR ROLE

The OUAI team tasked us to reimagine the office work space that told the TOO BUSY TO BE FRIZZY narrative. From sky high filing cabinets to an overflowing fax machine, this booth not only had curb appeal but brought the hustle and bustle energy of a busy 9 - 5.

Every detail was considered from the branded fussy pens to business cards to prop laptops. The office was set for anti-frizz creme to shine.

THE EXPERIENCE ORLANDO, FL: 1 DAY

BEAUTY

OUAI SMC DAILY CARE SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy Design & Renderings - Buildout & Production - Staffing

OUR ROLE

A gorgeous spa booth you want to live in, with natural textures and seamless integrated lighting.

Sephora Managers were taken through the experience starting with a strand test, to one of the 3 custom areas and Daily Care sets by hair type. A hidden oasis inside each bathroom mirror offered a sneak peak with unreleased St. Bart’s lip oil.

We utilized 3 natural stone veneers from Slate-lite to create a rich, textural world that stood out.

This material was a unique highlight - people were literally feeling the walls! Scenic painting helped tweak the material to our color spec. Real concrete tile and grout in the showers also set our build apart. Travertine displays for product went seamlessly with the stone walls. All live florals and plants to create a lush, natural environment.

THE EXPERIENCE

LAS VEGAS, NV: 1 DAY, 950 VISITORS

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BEAUTY

PATRICK TA’S SEPHORIA SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning Design & Renderings - Buildout & Production

OUR ROLE

We’re no stranger to Sephora’s biggest beauty event of the year, SEPHORiA, located in New York and we were thrilled to pop up alongside one of Hollywood’s leading makeup artists, Patrick Ta! We completely revamped a simple 20x20 booth into elegance and sophistication, adorned with more than 6000 silk roses and larger-than-life makeup props. This booth encapsulated every aspect of Patrick Ta down to the finest detail.

THE EXPERIENCE NEW YORK: 3 DAYS

WAKE UP AND SMELL TA ROSES!

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BEAUTY

RARE BEAUTY SEPHORIA SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning Design & Renderings - Buildout & Production

OUR ROLE

Sephora fans are ready to enter the candy shop of their dreams – from their favorite brand! Featuring samples of the iconic soft pinch collection, alongside the new tinted soft finish powders, this booth brings shades to life. For every shade of makeup, find the corresponding flavor of candy– and even take a sweet treat with you!

THE EXPERIENCE ATLANTA: 2 DAYS PARIS: 2 DAYS DUBAI: 3 DAYS

US

FR

UAE

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FASHION

NIKE’S CURVYCON SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

During New York Fashion Week, Pop Up Mob partnered with Nike at Curvycon’s 3 day body positivity convention for plus size women. Through a holistic sport and style experience, this neon filled pop up allowed women to see themselves as part of the Nike brand with several photo opportunities to show off favorite Nike pieces.

THE EXPERIENCE NEW YORK: 3 DAYS

BE YOURSELF. JUST DO IT.

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BEAUTY

JOAH JINGLE BALL SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Design & Renderings Buildout & Production

OUR ROLE

An icy vibe in a winter wonderland at the Jingle Ball Z100 All Access Lounge! Our team transformed a 10x10 booth for JOAH beauty into an ethereal wonderland, showcasing the magic of the Glass Collection products. From product testing to festive giveaways, we brought the ultimate winter experience to life.

THE EXPERIENCE NEW YORK: 1 DAY

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BEAUTY

R.E.M.’S HYPERNOVA HOTEL FLC SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Design & Renderings - Buildout & Production - Staffing - Exclusive Merchandise

OUR ROLE

checking in to the hypernova hotel! stepping into the world of the new hypernova blush + bronzer with exclusive merch, giveaways, product testing and plenty of photo ops. This tour covered 7 cities across ca, az and tx with close proximity to local ulta’s guiding sales in store.

THE EXPERIENCE

VARIOUS CITIES ACROSS CA, AZ, TX: 7 DAYS, OVER 2250 FANS

CASE STUDIES

BACK TO TABLE OF CONTENTS

GUERRILLA MARKETING

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BEAUTY

OUAI GUERRILLA MARKETING SERVICES BY POP UP MOB

Strategy - Location Scouting - Inventory Management - Staffing - Data Acquisition

OUR ROLE

Pop Up Mob brought OUAI to the streets to sample their St Barts collection (going hand-in-hand with other St Barts event campaigns we did with them, including a college tour and SEPHORiA booth). We had lines up and down the streets of NYC and Miami, waiting to get their hands on OUAI products – many even popped into the nearby Sephoras to commit to the full-size!

THE EXPERIENCE

NEW YORK: 1 DAY, 4 LOCATIONS, 8K SAMPLES MIAMI: 1 DAY, 4 LOCATIONS, 1.6K SAMPLES

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BEAUTY

SWEET TOOTH GUERRILLA MARKETING SERVICES BY POP UP MOB

Strategy - Location Scouting - Inventory Management - Staffing - Data Acquisition

OUR ROLE

Sabrina Carpenter’s fragrance brand came to life for fans right outside of Sabrina’s NYC shows. Pop Up Mob ensured that the BAs were on-brand and that sampling locations were stationed outside of the most high-traffic entrances for both venues. Most “Carpenters” in line walked into the show smelling like Cherry Baby and with a sample in-hand!

THE EXPERIENCE

NEW YORK: 2 DAYS, 4 LOCATIONS, OVER 3K SAMPLES LOS ANGELES: 3 DAYS, 2 LOCATION, 9K SAMPLES

NY

LA

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BEAUTY

GOOP GUERRILLA MARKETING SERVICES BY POP UP MOB

Strategy - Location Scouting - Inventory Management - Staffing - Data Acquisition

OUR ROLE

goop made a slash outside of LA Target stores with the help of Pop Up Mob. Our team helped bring the brand to life with a high-energy, on-brand team of BAs to pass out samples to Target shoppers!

THE EXPERIENCE

LOS ANGELES: 1 DAY, 2 LOCATIONS, OVER 2K SAMPLES

CASE STUDIES

RETAIL TAKEOVER SHOP-IN-SHOPS

BACK TO TABLE OF CONTENTS

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BEAUTY

R.E.M.’S ICE CREAM SHOPPE SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Design & Renderings - Buildout & Production - Staffing - Exclusive Merchandise

OUR ROLE The r.e.m. beauty sweetener shoppe took over Morgenstern’s Ice Cream Parlor for 3 days in NYC. With only 24 hours for build-out, we fully transformed this hot spot into Ariana Grande’s dreamland hosting her highly anticipated foundation launch. With over 3,000 in attendance, guests were able to have exclusive photo opportunities, test products, enjoy complimentary custom-flavored ice cream, and purchase limited-edition merchandise designed by us! It created a buzz so sweet we’re still daydreamin’ about it.

THE EXPERIENCE NEW YORK: 3 DAYS

NYC

SO SWEET!

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BEAUTY

GISOU’S TAKE OUT AND REFILL POP UP SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

In the heart of New York City, Pop Up Mob turned the iconic hot dog stand, Papaya Dog, into a Gisou take out counter. By creating large dispensers, customers were able to refill smaller bottles with their hair product of choice. The entire space was covered from top to bottom in Gisou leaving nothing untouched.

LAUNCH EVENT

As Gisou opened the doors to the first-ever NYC Papaya Dog takeover, VIP Influencers were invited for an intimate first look at the space–and to refill their own products! After that, the public was invited in to meet Negin Mirsalehi and explore the pop up for themselves!

THE EXPERIENCE

NEW YORK: 3 DAYS - 1722 VISITORS

GISOU TAKES NEW YORK

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BEAUTY

JOAH LAZY SUNDAES TAKEOVER SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Design & Renderings Buildout & Production

OUR ROLE

OAH Beauty is launching a brand new beauty subscription box – called JOAH Now – focused on the world of Korean Skin Care. The JOAH Now box goes live on the 26th, and JOAH is offering visitors an exclusive look inside, an early pre-sale option, and complimentary Korean treats to celebrate!

It’s time to discover the future of K-Beauty.

THE EXPERIENCE

NEW YORK: 1 DAY, 582 VISITORS, 485 CUSTOMERS ACQUIRED MIAMI: 1 DAY, 4 LOCATIONS, 1.6K SAMPLES

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BEAUTY

GARAGE LEON’S BAGELS TAKEOVER SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Design & Renderings Buildout & Production

OUR ROLE

Transforming Leon’s Bagel into a Garage-themed hotspot with a hot pink twist sounds daring and unforgettable! Imagine the iconic NYC bagel reimagined in vibrant hot pink, blending Garage’s aesthetic with traditional flavors.

THE EXPERIENCE

NEW YORK: 2 DAYS, 1.3K VISITORS

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BEAUTY

SOL DE JANEIRO’S SURF CLUB SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning Design & Renderings - Buildout & Production - Staffing & Merchandising

OUR ROLE

Sol de Janeiro headed to the desert kicking off the viral launch of the Rio Radiance SPF! SDJ crashed the party at one of the hottest festival parties in town, Surf Club! Here we had 2 VIP SDJ cabanas, a massive 20x20 setup, and a terrace takeover overflowing with samplings and testing stations! But wait, there’s more! Brand Ambassadors rode around on branded SDJ beach cruisers cruising around, handing out sunscreen like it’s candy in Downtown Palm Springs!

THE EXPERIENCE PALM SPRINGS, CA: 4 DAYS

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FOOD & BEVERAGE

CASAMIGOS X SUNDANCE SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Staffing & Merchandising

OUR ROLE

Highlighting Casamigos at the exclusive TAO event at Sundance, we crafted a tequila-infused ski hut with inviting winter aesthetics. Our attention-grabbing, multidimensional bar featured vibrant lights and LED signage, ensuring it distinguished itself in the crowd. We enhanced the atmosphere with snow lodge elements, including skis, chrome mountains, and a bespoke ski lift designed for photo opportunities. Brand Ambassadors, dressed in stylish, branded uniforms, provided an exclusive open bar experience to more than 4000 nightclub attendees. We came for the ski, but stayed for the Casamigos!

THE EXPERIENCE

PARK CITY, UTAH: 1 DAY MIAMI: 1 DAY, 4 LOCATIONS, 1.6K SAMPLES

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FOOD & BEVERAGE

LOUIS XIII SERIES SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Design & Renderings - Buildout & Production Sustainability Strategy - Staffing

OUR ROLE

This series of activations for the incomparable Louis XIII was a true partnership with multi-brand luxury boutique, The Webster. The Drop is a wearable collection of 1cl cognacs, which displayed seamlessly alongside the carefully shopped and curated offerings at The Webster. We activated at The Webster locations in New York, Los Angeles, and Miami to showcase The Drop, utilizing Treize’s signature red and white alongside lighted plinths which made the cognac glow from within. Designing and producing activations for the same team behind the highly lauded and most expensive Cognac in the world was an honor.

THE EXPERIENCE NEW YORK: 11 DAYS LOS ANGELES: 14 DAYS MIAMI: 14 DAYS

NYC

LA

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FOOD & BEVERAGE

DE SOI’S FIND YOUR FLAVOR SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning Design & Renderings - Buildout & Production - Staffing

OUR ROLE

When Katy Perry’s team at De Soi asked us to produce the launch event for their non-alcoholic aperitif, we knew we were going to deliver something spectacular. We took over the rooftop at the Heimat in LA with sensory experiences for guests to taste, touch, and smell the up to 18 botanical ingredients in each of the 3 flavors of De Soi. We collaborated with Executive Chef Fernando Darin of Mother Tongue to create custom canapes featuring the ingredients and paired perfectly with the flavors of De Soi. We sourced and presented all 45 ingredients - from reishi mushrooms to Ashawahganda, beneath bell jars for guests to smell. We even created a 20’ long greenhouse experience with many of the real plants those ingredients come from - from rosemary to black pepper - for guests to see and touch. This was a immersive, sensory experience like no other!

THE EXPERIENCE LOS ANGELES: 1 DAY

DRINK O CLOCK

CASE STUDIES

BACK TO TABLE OF CONTENTS

BRICK & MORTAR POP-UPS

128

BEAUTY

BENEFIT PORE WASH SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning Design & Renderings - Buildout & Production - Staffing & Merchandising

OUR ROLE

The Benefit Pore Wash transported consumers into a retro-themed car wash made to service their faces, rather than their vehicles. Immersed in a bubble-filled, colorful world tailored to treat each skincare concern one might have, the consumer had the opportunity to attend a one-on-one session with a Benefit Porefessional to focus on specific concerns. The experience ended in a bodega themed shop, where consumers could purchase products and specialty Pore Wash merchandise.

LAUNCH EVENT

To kickoff the launch of Benefit’s Pop Up, VIP influencers were invited to a night out of PORE DECISIONS at the Box NYC, with piercings and tattoos on-site and live entertainment - it was a party for the books!

The weekend wrapped with a spa day as the influencers were pampered with the new Pore Care line and private experiences at AIRE Ancient Baths.

THE EXPERIENCE

NYC: 3 DAYS - 2,160 VISITORS LONDON: 14 DAYS - 8,183 VISITORS

POP UP MOB BRINGS BENEFIT COSMETICS’ NEW LINE TO LIFE AS A CAR WASH– FOR YOUR FACE!

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BEAUTY

THE GISOU HOLIDAY POP-UP PARIS SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Popping up in Paris’ creative center, the Pop Up Mob team helped turn the iconic Season Paris restaurant into the coziest place to launch their limited edition holiday collection! Not only were Gisou products for sale, but the restaurant continued to operate by transporting people to a Gisoubranded holiday experience [complete with Gisou honey-infused menu items].

THE EXPERIENCE

PARIS: 10 DAYS - 2680 VISITORS

A PLACE FULL OF THE SWEETEST GIFTS AND SURPRISES

BEAUTY

GISOU’S HOLIDAY POP-UP LONDON SERVICES BY POP UP MOB

Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Buildout & Production

OUR ROLE

Gisou has a reputation for bringing the holiday spirit to life in their holiday pop ups (in new cities each year). In London, Pop Up Mob orchestrated Gisou’s specialized pop up shopping experience to consumers, including an immersive environment and highlighted limited edition products.

THE EXPERIENCE

LONDON: 18 DAYS, 3466 VISITORS

A PLACE FULL OF GLOW AND SPARKLE

140

FASHION

KARL LAGERFELD CARA KARL SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

The iconic luxury brand, Karl Lagerfeld, did the ultimate futuristic collab with Cara DeLevigne, appropriately titled Cara <3’s Karl to pay tribute to the strong bond the designer and model shared. With both NY and LA running simultaneously for one month, consumers were able to shop the limited collection in person. A space filled with chrome that fully transported you into another universe.

LAUNCH EVENT

We threw the ultimate kick off parties for the launch of this iconic collab. NY was filled with celeb sightings, passed d’oeuvres, cocktails and a DJ spinning tunes all night. Back in LA we embraced the sunshine and took over the center lawn at The Grove. Custom blankets, large bean bags, photo opps, branded popsicles, free coffee and a DJ hyping up the crowd all day.

THE EXPERIENCE

LOS ANGELES: 31 DAYS - 5149 VISITORS NEW YORK: 31 DAYS - 1834 VISITORS

NYC

THE LAGERFELD LEGACY COME TO LIFE

LA

145

BEAUTY

DDG ACNE GOING AWAY PARTY SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy Design & Renderings - Buildout & Production - Staffing

OUR ROLE

We said, “bon voyage” to breakouts with Dr. Dennis Gross during this 3-day popup located in the heart of NYC’s SoHo. Hosting both influencers and the public, this Pop Up had complimentary consultations, photo ops, interactive games with product prizes and exclusive merch. And not to fangirl, but Dr. Dennis Gross showed up himself!

THE EXPERIENCE

NEW YORK: 3 DAYS, 1250 VISITORS

149

BEAUTY

SOL DE JANEIRO’S FIRMEZA OIL SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning Design & Renderings - Buildout & Production - Staffing & Merchandising

OUR ROLE

Sol De Janeiro went from coast to coast to launch their new Bum Bum Body Firmeza Oil. From a two week brick and mortar location in NYC to a one day teardrop trailer in LA, each pop up showcased the brand’s identity through color, texture, smell and even taste! The activations were taken to the next level with custom flavored coffee in NY and popsicles in LA.

LAUNCH EVENT

We brought all the Brazilian beach vibes straight to NY at the Sol De Janeiro launch event traditional brigadeiro and pão de queijo were served, caipirinhas were sipped, massages with the new Firmeza Body Oil were given, polaroids were shot, along with bossa nova tunes on the acoustic guitar! It was a vibe that created a social media frenzy!

THE EXPERIENCE LOS ANGELES: 1 DAY NEW YORK: 10 DAYS

NYC

CHECK OUT MY BUM BUM

153

FASHION

INTIMISSIMI PRETTY FLOWERS NYFW SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy Design & Renderings - Buildout & Production - Staffing

OUR ROLE

Enter Intimissimi Pretty Flowers pop up and face a classic Milanese flower shop facade. As you step inside, you’ll quickly find yourself in beautiful fields where these flowers came from, experiencing the journey from the city streets to the heart of Italy’s countryside.

THE EXPERIENCE NEW YORK: 2 DAYS

157

FASHION

PEPPERMAYO RETAIL POP UP SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy Design & Renderings - Buildout & Production - Staffing

OUR ROLE

Create visually captivating, Instagram-worthy elements that enhance the brand’s identity and aesthetic. Include features like the chance to win FREE Taylor Swift concert tickets. The primary focus is on curating a visually stunning space that embodies the brand’s essence, with products displayed beautifully to engage and inspire—without the pressure of selling.

THE EXPERIENCE

LONDON: 3 DAYS, 1872 VISITORS

161

FOOD & BEVERAGE

SKINNYDIPPED BEACH CLUB SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy Design & Renderings - Buildout & Production - Staffing

OUR ROLE

We turned Abbot Kinney into a SkinnyDipped Beach Club, and it was a total snackcation! Guests indulged in irresistible chocolate-covered treats while snagging awesome giveaways and soaking in all the sunny, beachy vibes. The perfect mix of chill beats, sweet eats, and good times—no sunscreen necessary!.

THE EXPERIENCE

LOS ANGELES: 3 DAYS, 1272 VISITORS

165

FASHION

ALO’S WINTER WONDERLAND SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

PUM turned the City of Angels into a winter wonderland full of wellness, warmth, and magic. A 5000 sq ft activation that included an ice skating rink, infinity yoga room, giant inflatable snow globe, icy food and beverage counters, shopping and services area, and, of course, irresistible photo ops. A-list influencers and celebs on an invite list only made this exclusive pop up a huge PR moment for the brand and surpassed their ROI expectations.

LAUNCH EVENT

The pop up consisted of several small events throughout the 2 week activation. We brought in specialty vendors: coffee truck, bartenders, ear piercers, and facialists to deliver a variety of unique experiences for guests

THE EXPERIENCE LOS ANGELES: 18 DAYS

YOGA; IT’S YEAR ROUND

169

FASHION

PLAYBOY LOS ANGELES SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

In what became our longest continuously open pop up to date, Playboy at the Westfield Century City was an experience for the books. We designed and produced a retail - forward activation for Playboy that presented their iconic legacy IP to customers in new ways. In the lounge, we created a tubular velvet wall, custom tufted logo rug, and mirrors with translucent imagery from past playboy shoots, We used real neon produced by a local artist throughout the space for a warm, timeless ambiance. Over 5.5 months, we organized events, redesigned for holidays and new product launches, and really became an extension of the playboy team.

THE EXPERIENCE LOS ANGELES: 5.5 MONTHS

PLEASURE FOR ALL

173

FASHION

CUPSHE POOLSIDE SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Design & Renderings Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising - OOH.

OUR ROLE

In the heart of Hollywood, we designed and executed a fully reusable poolside retail experience.

From pink palm trees to a fully modular pool, we made a big splash for consumers to enjoy very exclusive bathing suits and accessories.

THE EXPERIENCE

HOLLYWOOD: 12 DAYS, 80 INFLUENCERS

CASE STUDIES

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BAND/ARTIST MERCH POP UPS

178

MUSIC

SEVENTEEN RIGHT HERE SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

We teamed up with HYBE once again, this time for K-pop sensation SEVENTEEN-and it was nothing short of legendary! Over five days, record-breaking crowds packed the DTLA pop-up, celebrating the band’s two sold-out shows. From snapping pics at photo ops and tagging the graffiti wall to rocking custom airbrush tees ans scoring exclusive merch (if you were quick enough!), this pop-up was every Carat’s ultimate dream come true.

THE EXPERIENCE

DOWNTOWN LOS ANGELES: 5 DAYS, OVER 4500 VISITORS

182

MUSIC

KISS END OF THE ROAD TOUR SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy Design & Renderings - Buildout & Production

OUR ROLE

We’ll drive you wild with this popup! Our friends at UMG invited Pop Up Mob to join in on an epic full NYC takeover to celebrate the grand finale of KISS’ last tour EVER! This popup was filled with iconic memorabilia, a full 360 projection capturing the band’s historic career, plus exclusive merchandise only at our location! The atmosphere was pure rock and roll with over 3500 fans rocking out over the span of 4 days. And, no big deal, but KISS made a special appearance too!

THE EXPERIENCE NYC: 4 DAYS, OVER 3500 FANS

186

MUSIC

BTS MONOCHROME SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

To keep the BTS community alive and thriving during the absence of all seven members serving in the Korean military, Pop Up Mob teamed up with Hybe to create the ultimate fan experience.

Together, we transformed a raw warehouse space into BTS Monochrome haven, complete with photo ops, exclusive merchandise, and personalized gifts with purchases. This popup event united the ARMY community for 12 consecutive days.

THE EXPERIENCE

LOS ANGELES: 12 DAYS, 6.9K VISITORS

CASE STUDIES

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STAND ALONE & SPILL OUT BUILDS

191

BEAUTY

OUAI X DEDCOOL SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Design & Renderings Buildout & Production - Staffing

OUR ROLE

OUAI came to Pop Up Mob with the ask of creating a one day mobile activation focused on brand/ product awareness for their latest collab with DedCool, the Melrose Place Dedtergent. A perfectly pink flower truck, [branded in all things OUAI x Dedcool] made a lasting impression on both Melrose Place & Abbot Kinney. Consumers were generously gifted a bouquet of flowers, product samples, cookies, rolls of quarters and stickers all wrapped up a OUAI tote. The line was consistent, energetic, and eager to learn more about exactly what was going on!

THE EXPERIENCE LOS ANGELES: 1 DAY

SAY YES OUAI TO LAUNDRY DAY

BEAUTY

OUAI’S GLOSS WASH SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy Design & Renderings - Buildout & Production - Staffing

OUR ROLE

Thrilled to say “Yes, OUAI!” to this fab collab as we unveil The Gloss Wash! Dive into the glossy world with us and Ouai to experience the full interactive journey, complete with all the essentials for that perfect shine! Located in Los Angeles, we transformed the Century City Mall atrium for a one-day takeover. Guests immersed themselves in the magic of Ouai’s Gloss Wash with our 45-foot inflatable structure. Giant shiny bubbles, a vintage Mustang capturing that perfect wind-in-your-hair moment, and complimentary customized treats for all attendees!

THE EXPERIENCE

LOS ANGELES: 1 DAY, OVER 650 VISITORS

BEAUTY

OUAI X TOWER 28 SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy Design & Renderings - Buildout & Production - Staffing

OUR ROLE

Our team brought the beach to the streets with this collaboration between OUAI & Tower28. With lines around the block and exclusive giveaways of their limited edition collab lip jelly, this peddler pop up was hit! From detailed props and fruity floral arrangements to tiered out giveaways, the strategy behind this one was clear: buzz, beaches!

THE EXPERIENCE

NEW YORK: 2 DAYS, OVER 2250 VISITORS

201

BEAUTY

R.E.M.’S ICE CREAM TRUCK SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Design & Renderings - Buildout & Production - Staffing

OUR ROLE For just a single day, r.e.m. beauty graced Los Angeles with its ultra-sweet presence, as we brought a mini version of the NY r.e.m. sweetener shoppe to life during a parking lot takeover at not one, but TWO Ulta locations in Burbank and Westwood. We were committed to maintaining the same level of detail as our NY event. We branded the truck with foundation swirls, mirroring the iconic window design from New York. To ensure fans enjoyed the full experience, we even set up a shade-matching bar right at the event’s entrance! Our ombre foundation wall and oversized foundation prop traveled cross-country to be part of this event, adding an extra layer of detail and excitement.

THE EXPERIENCE

LOS ANGELES: 1 DAY, 2 LOCATIONS

LA

WHAT A DREAM!

205

BEAUTY

VERB BEACH CLUB SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Design & Renderings Buildout & Production - Staffing

OUR ROLE

Focusing on Verb’s Hydrate Formulas, the team brought the beach straight to the concrete jungle.

The pop-up featured flooring designed to mimic the shore, oversized beach balls, slushies to enjoy in that hot sun and abundant photo opportunities.

To immerse guests even more, the event featured a gamification element where participants received lotto tickets for a chance to win complimentary products to keep those locs moisturized and hydrated.

THE EXPERIENCE

NEW YORK: 1 DAY, 1961 VISITORS

209

BEAUTY

SOL DE JANEIRO’S FIRMEZA OIL SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning Design & Renderings - Buildout & Production - Staffing & Merchandising

OUR ROLE

Sol De Janeiro went from coast to coast to launch their new Bum Bum Body Firmeza Oil. From a two week brick and mortar location in NYC to a one day teardrop trailer in LA, each pop up showcased the brand’s identity through color, texture, smell and even taste! The activations were taken to the next level with custom flavored coffee in NY and popsicles in LA.

LAUNCH EVENT

We brought all the Brazilian beach vibes straight to NY at the Sol De Janeiro launch event traditional brigadeiro and pão de queijo were served, caipirinhas were sipped, massages with the new Firmeza Body Oil were given, polaroids were shot, along with bossa nova tunes on the acoustic guitar! It was a vibe that created a social media frenzy!

THE EXPERIENCE LOS ANGELES: 1 DAY NEW YORK: 10 DAYS

LA

BEAUTY

SOL DE JANEIRO’S DELICIA DRENCH LAUNCH SERVICES BY POP UP MOB

Concept Ideation - Tour Logistics & Operations - Consumer Journey Strategy - Design & Renderings - Buildout & Production - Staffing -Location Scouting

OUR ROLE

Embarking on the next chapter of our Sol de Janeiro adventure with a 3-day pop-up in Scottsdale, Arizona where we celebrated the launch of the latest scent, Delcia. Get ready to immerse yourself in the world of beauty, indulge in exotic scents and treat yourself to the ultimate SDJ experience. Boosting sales within Sephora, the custom-built 20’x20’ structure drove sales with additional interactive elements in store such as enticing GWP offers, personalized custom embroidery, and an engaging claw machine, enhancing the overall consumer experience and further enticing customers to explore and purchase Sol de Janeiro products.

THE EXPERIENCE

SCOTTSDALE: 3 DAYS, 2400 VISITORS

BEAUTY

SOL DE JANEIRO’S RIO RADIANCE SERVICES BY POP UP MOB

Concept Ideation - Tour Logistics & Operations - Consumer Journey Strategy - Design & Renderings - Buildout & Production - Staffing -Location Scouting

OUR ROLE

This Pop Up had some serious summer vibes, a massive 20x20 setup overflowing with samples, coconuts, popsicles & more! SDJ took over the Brickell City Center Garden deck & the San Diego Fashion Valley Mall and transitioned it into a SDJ Rio Radiance SPF experience. Included in on the fun, guests could experience a SDJ branded treat, tons of photo moments, a live sand castle stunt and many chances to learn and sample the new SPF Collection. But wait, there’s more! We also hosted a Sephora takeover, complete with GWPs (merch AND product), an embroidery bar, and chances to win SDJ in the claw machine!

THE EXPERIENCE

MIAMI, FL: 3 DAYS, 3753 VISITORS SAN DIEGO, CA: 4 DAYS, 5475 VISITORS

FL

CA

220

BEAUTY

HUDA BEAUTY’S MERCURY RETROGRADE SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Located in Covent Garden in London, Pop Up Mob partnered with Huda Beauty to create a month-long immersive experience for the launch of Huda’s Mercury Retrograde Palette. Filled with unique colors, textures and top sound technology, the space was transformed into outer space, while attendees were encouraged to get completely lost in that feeling we all know– of Mercury in retrograde. Every sense was enveloped in space.

THE EXPERIENCE LONDON: 29 DAYS

TIME TO LOSE ALL SENSE…

224

BEAUTY

CHARLOTTE TILBURY MAGIC CREAM SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Pop Up Mob brought dreams to life for fans of the Charlotte Tilbury Magic Cream in Milan’s Piazza Cordusio. Visitors were stunned by a giant Magic Cream in the middle of the square, after witnessing references to the activation all over the city! Once you entered, you were transported to a fully immersive experience with the entire Charlotte Tilbury product line.

THE EXPERIENCE

MILAN: 7 DAYS - 4854 VISITORS

IMMERSE YOURSELF IN CHARLOTTE

228

DOMINICAN REPUBLIC NYC DOME SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

The Dominican Republic “Lo Tiene Todo - Has it all” and we wanted to encapsulate everything this rich and beautiful island has to offer right in the middle of Times Square. We created a 360 multisensorial experience from the cuisine tasting, smokey smell of the tobacco rolling, the sound of the drums and movement of the dancers, and finally 360 projection video bringing the beautiful beaches to life.

THE EXPERIENCE

NEW YORK: 8 DAYS - 13,677 VISITORS

232

BEAUTY

KATE SOMERVILLE CLEANSER SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Kate Somerville popped up at the Americana at the Brand ! Consumers took part in the activation to experience and learn more about their best selling cleansers. Guests were greeted with Gorgie drinks, played Plinko to receive amazing prizes, received a free oxygen facial & skin consultation, & were able to purchase the product from the airstream onsite!

THE EXPERIENCE

LOS ANGELES: 1 DAY - 600 VISITORS

FOOD & BEVERAGE

RAMONA’S RIDES SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Located in The Hamptons, Pop Up Mob designed a branded tuk tuk for Ramona’s best selling spritz.

Following the brand’s Summer aesthetics of pink and yellow hues, Ramona was successfully able to make a splash and keep The Hamptons fully hydrated for the month-long activation.

THE EXPERIENCE HAMPTONS: 30 DAYS

THE BEST WAY TO SPRITZ AROUND TOWN

CASE STUDIES

BACK TO TABLE OF CONTENTS

UNIQUE TAKEOVERS

241

BEAUTY

BENEFIT ROLLER LINER DINER SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning Design & Renderings - Buildout & Production - Staffing & Merchandising - Co-Branded Partnerships

OUR ROLE

The Roller Liner Diner took Benefit Cosmetics back to the 50’s with an interactive pop up to launch the brands roller liner and mascara duo. This classic LA diner was covered from top to bottom in Benefit pink, with the staff wearing roller skates serving the best milkshakes in town– and while visitors sipped away, they were welcome to test and play with Benefit’s latest makeup launch at the counter.

LAUNCH EVENT

The launch event for Benefits Roller Liner Diner was an exclusive, invite only sneak preview for some of LA’s top influencers. A tasty partnership with MILK, branded sundaes and shakes were provided for all - along with merch giveaways and the opportunity to play with some of Benefits best selling products, there were hundreds of selfies taken that created a buzz so big the pop up sold out!

THE EXPERIENCE

LOS ANGELES: 12 DAYS [2 FULL WEEKENDS] - 4,776 VISITORS

MASCARA & MILKSHAKES, STRAIGHT FROM THE MID CENTURY!

245

FASHION

SHEERTEX’S BODEGA TURNED LAB SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

We found a fully functioning bodega in NYC and knew this was the perfect location for our Sheertex pop up, so we emptied and transformed the space into a complete Sheertex-branded moment.

Fridges and vending machines filled with tights gave the look and feel of a classic NYC bodega but with a Sheertex twist.

THE EXPERIENCE

NEW YORK: 16 DAYS - 308 CUSTOMERS ACQUIRED

CAPTURING THE NEW YORK BODEGA

249

ENTERTAINMENT & TECH

FOX 90210’S PEACH PIT SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Pop Up Mob took over a Los Angeles diner to recreate the original Peach Pit to celebrate the relaunch of the hit series, 90210. Visitors were instantly transported back to the 90’s in this fully functioning diner experience with burgers and shakes ready to order. Leaving no detail untouched the iconic After Dark was included in this activation, bringing the full Beverly High experience to life.

LAUNCH EVENT

What’s a launch event without some of your favorite 90’s sitcom actors? With over 200 guests we filled the diner with nostalgic food and drinks to celebrate the launch of the hit new season.

THE EXPERIENCE

LOS ANGELES: 3 DAYS - 1500 VISITORS

JUST PEACHY!

253

ENTERTAINMENT & TECH

SPOTIFY’S DIA DE LOS MUERTOS SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Celebrating Day of the Dead, Pop Up Mob partnered with Spotify to create the ultimate commemoration for Jenni Rivera and all Latin musicians that have passed on but their music continues to live. Inspired by the Pixar movie “Coco”, Pop Up Mob took 150,000 marigold flowers and covered a bridge located inside The Hollywood Cemetery in Los Angeles creating a visual unlike any other, bringing together the connection between the living and the dead.

THE EXPERIENCE LOS ANGELES: 2 DAYS LIVE

CASE STUDIES

BACK TO TABLE OF CONTENTS

PRIVATE EVENTS

258

BEAUTY

BENEFIT PORE WASH THE PUBLIC SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning Design & Renderings - Buildout & Production - Staffing & Merchandising

OUR ROLE

Wrapping the launch week with Benefit’s influencers and with a play on words on Pore Care we designed an evening of “Pore Decisions” at the iconic venue, The Box in NYC. Guests found themselves grappling with various “pore”-related choices. Would it be a tattoo? Maybe a piercing?

Or perhaps a more innocent route, opting for face gems to add some dazzle. As the renowned Box dancers performed in the backdrop and delish beverages and treats were readily available at every turn, it was a night made to never forget.

THE EXPERIENCE

NYC: 1 DAYS - 80+ INFLUENCERS

BEAUTY

BENEFIT PORE WASH AIRE BATHS SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning Design & Renderings - Buildout & Production - Staffing & Merchandising

OUR ROLE

Wrapping the launch week with Benefit’s influencers and with a play on words on Pore Care we designed an evening of “Pore Decisions” at the iconic venue, The Box in NYC. Guests found themselves grappling with various “pore”-related choices. Would it be a tattoo? Maybe a piercing?

Or perhaps a more innocent route, opting for face gems to add some dazzle. As the renowned Box dancers performed in the backdrop and delish beverages and treats were readily available at every turn, it was a night made to never forget.

THE EXPERIENCE

NYC: 1 DAYS - 80+ INFLUENCERS

BEAUTY

BENEFIT PORE WASH THE BOX SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning Design & Renderings - Buildout & Production - Staffing & Merchandising

OUR ROLE

Wrapping the launch week with Benefit’s influencers and with a play on words on Pore Care we designed an evening of “Pore Decisions” at the iconic venue, The Box in NYC. Guests found themselves grappling with various “pore”-related choices. Would it be a tattoo? Maybe a piercing?

Or perhaps a more innocent route, opting for face gems to add some dazzle. As the renowned Box dancers performed in the backdrop and delish beverages and treats were readily available at every turn, it was a night made to never forget.

THE EXPERIENCE

NYC: 1 DAYS - 80+ INFLUENCERS

NYC

MAKING PORE DECISIONS

BEAUTY

BENEFIT PORE WASH ISABEL SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning Design & Renderings - Buildout & Production - Staffing & Merchandising

OUR ROLE

Drawing inspiration from the memorable “Pore Decisions” night in NYC, we transported the party across the pond to London, hosting it at the beloved socialite spot, Isabel’s. The room was adorned in crushed red velvet, setting the scene for the decision-making process. Guests faced endless options, from tattoo souvenirs to tooth gems that illuminated smiles. Throughout the night, a DJ played tunes that kept the dance floor alive, while attendees savored custom-flavored cocktails and indulged in a towering 4-foot cake.

THE EXPERIENCE LONDON: 1 DAY

LONDON

CHEERIO!

BEAUTY

BENEFIT MAGNETIC TOUR SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Design & Renderings Buildout & Production- Staffing

OUR ROLE

Warning: Magnetic field on wheels! Pop Up Mob designed and operated a white glove delivery service - with a twist! LA influencer’s, stuck at home during COVID, were hand delivered Benefit’s Magnetic Mascara via an immersive experience on wheels! Influencers were greeted at their front door by a mad scientist on stilts and escorted into a truck filled with magnets and metal accessories to create a fully unique instagrammable moment.

THE EXPERIENCE

LOS ANGELES: 10 DAYS, 10 INFLUENCERS’ PERSONAL EXPERIENCE

THANK YOU! www.popupmob.com info@popupmob.com