MOBook 2023

LOOKBOOK WWW.POPUPMOB.COM

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POP UP MOB POP UP MOB IS A ONE STOP SHOP FOR POP UP EXPERIENCES. The Mob creates pop up experiences from concept to execution and the gradients in between. Our unconventional storytelling method connects brands and consumers through unforgettable narratives.

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WHO WE ARE We are an award winning team of women-led, like-minded individuals who live to create some of the most unforgettable experiences today.

We are a worldwide team [present and popping up in New York, Los Angeles, Miami, London, Paris, Dubai, and more!] with the creative power of some of the greatest minds in the industry.

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EXECUTION

OPERATIONS

• STRATEGY: With almost a decade of experience, we are experts and will develop a comprehensive plan for immersive brand experiences that align with your objectives

• PRODUCTION: from the logistics to the technical details of bringing the brand experience to life– from sourcing materials and coordinating vendors and talent, to overseeing the installation and operation of everything on site

• POINT OF SALE: We will manage the integration of sales and transactions into your own POS system seamlessly, allowing customers to make purchases on site

• CONCEPT IDEATION: Our creative team will brainstorm and develop creative ideas to ensure that your pop up is completely unique and memorable • DESIGN: Our designs are renowned for being a picture- perfect, realistic view of exactly what you’ll find when you walk through the doors IRL • LOCATION SCOUTING AND LEASE EXECUTION: Pop Up Mob will identify suitable venues for the pop up, and negotiate leases or rental agreements that align with the overall vision and strategy • PERMITTING: We will navigate the legal and regulatory requirements involved in executing brand experiences in various locations, and then ensure that all necessary permits and licenses are obtained– no need to worry!

• BUILD-OUT: We do the heavy lifting so you don’t have to! We can handle physically constructing and fabricating the elements of the pop up, – from fabricating custom set pieces to interactive installations • INVENTORY MANAGEMENT: From tracking and maintaining an accurate inventory to ensuring that they are properly stored, maintained, and merchandised for sale • MERCHANDISE DEVELOPMENT: Designing and creating custom branded products and merchandise that enhance the overall brand experience and provide customers with a tangible takeaway.

• STAFFING: Our team can provide trained and experienced personnel to manage various aspects of the brand experience, including customer service • DATA ACQUISITION: Gathering and analyzing relevant data and insights from the pop up, including customer behavior, feedback, and engagement metrics, to inform future marketing strategies and optimize the impact.

SEVICES

DEVELOPMENT

SOME OF OUR CLIENTS

ALEXIS BITTAR

ALO YOGA

ANASTASIA BEVERLY HILLS ANDREW FITZSIMONS A$AP FERG A$AP MOB A$AP ROCKY BABYLIST

BENEFIT

BIOSSANCE

BUMBLE CHARLOTTE TILBURY CLIQUE MEDIA GROUP COLOURPOP

DKNY

DE SOI / KATIE PERRY

EVERLANE

FASHION BUNKER FEIYUE

FOX

GARAGE GISOU GUESS HARPER COLLINS

HOWARD HUGHES CORP.

HUDA BEAUTY

JENNIFER FISHER JOSE CUERVO JONATHAN VAN NESS

KARL LAGERFELD KAY’S

KENZO

KYGO KRISTIN ESS HAIR LEMLEM -BY LILY KEBEDE LIVE NATION LIQUID IV LOUIS XIII MIANSAI

MINI COOPER MUGLER

M&MS

NBC OUAI PLAYBOY POP + SUKI PORNHUB

PRETTY LITTLE THING REBECCA TAYLOR REVOLVE RAINS

SAMSUNG SEZANE SHAKIRA SHEERTEX SHEIN SHEGLAM

SOL DE JANEIRO SPOTIFY T2 TARGET TATTLY TIESTO TIMO WEILAND TOUS TRU TV UNIVISION VVARDIS WOMEN’S WEAR DAILY (WWD) ZANEROBE

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THE POP UP INDUSTRY EXACTLY WHY YOUR BRAND NEEDS A POP UP EXPERIENCES AND ENGAGEMENT EXPAND LOYALTY WHILE BUZZ DRIVES BRAND:

POP UPS CAN DO BOTH!

Gen Zers are the most experiential generation yet, so Pop Ups are some of the most effective ways to reach them– especially with the social shareability of pop up experiences!

Pop up stores engage a younger audience through experiential solutions that are easily shareable on social media.

Brands are able to control the environment in pop up stores, which can create a holistic experience.

Pop ups are changing retail by allowing brands to affordably test brick and mortar and create meaningful relationships with customers.

Pop ups are intrinsically exciting and drive the impulse of the consumers, while also allowing for localization for specific targets.

According to a study the top 3 reasons to visit a pop up store: Explore brand storytelling [61%] Unique products [39%] Shop locally [8%] Pop Up stores build awareness and sell products IRL. which has a long term impact on sales for brands.

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OUR PARTNERS BLP In addition to being a full turnkey and a la carte experiential agency, we also have a partnership with a digital marketing agency, BLP, to help drive the traffic and ROI to your pop up and to its larger campaign online.

BLP acquires customers efficiently, at scale. Their mission is to help your brand scale while exceeding your goals. BLP offers a best-in-class service by using direct response marketing science and conversion-focused creative.

Whatever your digital marketing goals, BLP helps to connect brands with customers through intelligent digital strategy. With previous experience with brands like Anastasia Beverly Hills, Proactiv, Fashion Nova, and more, the services they offer are a strong way to further invest in your experiential marketing efforts and drive traffic IRL and online!

Services: Digital Customer Acquisition, MarTech Optimization, Performance Creative Design, Conversion Rate Optimization (CRO), Search Engine Optimization (SEO)

WHO WE WORK WITH

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CASE STUDIES

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BEAUTY

R.E.M.’S ICE CREAM SHOPPE SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Design & Renderings - Buildout & Production Staffing - Exclusive Merchandise

OUR ROLE The r.e.m. beauty sweetener shoppe took over Morgenstern’s Ice Cream Parlor for 3 days in NYC. With only 24 hours for build-out, we fully transformed this hot spot into Ariana Grande’s dreamland hosting her highly anticipated foundation launch.

With over 3,000 in attendance, guests were able to have exclusive photo opportunities, test products, enjoy complimentary custom-flavored ice cream, and purchase limited-edition merchandise designed by us! It created a buzz so sweet we’re still daydreamin’ about it.

THE EXPERIENCE NEW YORK: 3 DAYS

NYC

SO SWEET!

BEAUTY

R.E.M.’S ICE CREAM TRUCK SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Design & Renderings - Buildout & Production Staffing

OUR ROLE For just a single day, r.e.m. beauty graced Los Angeles with its ultra-sweet presence, as we brought a mini version of the NY r.e.m. sweetener shoppe to life during a parking lot takeover at not one, but TWO Ulta locations in Burbank and Westwood.

We were committed to maintaining the same level of detail as our NY event. We branded the truck with foundation swirls, mirroring the iconic window design from New York. To ensure fans enjoyed the full experience, we even set up a shade-matching bar right at the event’s entrance! Our ombre foundation wall and oversized foundation prop traveled cross-country to be part of this event, adding an extra layer of detail and excitement.

THE EXPERIENCE

LOS ANGELES: 1 DAY, 2 LOCATIONS

LA

WHAT A DREAM!

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BEAUTY

BENEFIT PORE WASH SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Staffing & Merchandising

OUR ROLE

The Benefit Pore Wash transported consumers into a retro-themed car wash made to service their faces, rather than their vehicles. Immersed in a bubble-filled, colorful world tailored to treat each skincare concern one might have, the consumer had the opportunity to attend a one-on-one session with a Benefit Porefessional to focus on specific concerns. The experience ended in a bodega themed shop, where consumers could purchase products and specialty Pore Wash merchandise.

LAUNCH EVENT

To kickoff the launch of Benefit’s Pop Up, VIP influencers were invited to a night out of PORE DECISIONS at the Box NYC, with piercings and tattoos on-site and live entertainment - it was a party for the books! The weekend wrapped with a spa day as the influencers were pampered with the new Pore Care line and private experiences at AIRE Ancient Baths.

THE EXPERIENCE

NYC: 3 DAYS - 2,160 VISITORS LONDON: 14 DAYS - 8,183 VISITORS

POP UP MOB BRINGS BENEFIT COSMETICS’ NEW LINE TO LIFE AS A CAR WASH– FOR YOUR FACE!

BEAUTY

BENEFIT PORE WASH THE PUBLIC SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Staffing & Merchandising

OUR ROLE

Wrapping the launch week with Benefit’s influencers and with a play on words on Pore Care we designed an evening of “Pore Decisions” at the iconic venue, The Box in NYC. Guests found themselves grappling with various “pore”-related choices. Would it be a tattoo? Maybe a piercing? Or perhaps a more innocent route, opting for face gems to add some dazzle. As the renowned Box dancers performed in the backdrop and delish beverages and treats were readily available at every turn, it was a night made to never forget.

THE EXPERIENCE

NYC: 1 DAYS - 80+ INFLUENCERS

BEAUTY

BENEFIT PORE WASH AIRE ANCIENT SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Staffing & Merchandising

OUR ROLE

Wrapping the launch week with Benefit’s influencers and with a play on words on Pore Care we designed an evening of “Pore Decisions” at the iconic venue, The Box in NYC. Guests found themselves grappling with various “pore”-related choices. Would it be a tattoo? Maybe a piercing? Or perhaps a more innocent route, opting for face gems to add some dazzle. As the renowned Box dancers performed in the backdrop and delish beverages and treats were readily available at every turn, it was a night made to never forget.

THE EXPERIENCE

NYC: 1 DAYS - 80+ INFLUENCERS

BEAUTY

BENEFIT PORE WASH THE BOX SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Staffing & Merchandising

OUR ROLE

Wrapping the launch week with Benefit’s influencers and with a play on words on Pore Care we designed an evening of “Pore Decisions” at the iconic venue, The Box in NYC. Guests found themselves grappling with various “pore”-related choices. Would it be a tattoo? Maybe a piercing? Or perhaps a more innocent route, opting for face gems to add some dazzle. As the renowned Box dancers performed in the backdrop and delish beverages and treats were readily available at every turn, it was a night made to never forget.

THE EXPERIENCE

NYC: 1 DAYS - 80+ INFLUENCERS

NYC

MAKING PORE DECISIONS

BEAUTY

BENEFIT PORE WASH ISABEL SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Staffing & Merchandising

OUR ROLE

Drawing inspiration from the memorable “Pore Decisions” night in NYC, we transported the party across the pond to London, hosting it at the beloved socialite spot, Isabel’s. The room was adorned in crushed red velvet, setting the scene for the decision-making process. Guests faced endless options, from tattoo souvenirs to tooth gems that illuminated smiles. Throughout the night, a DJ played tunes that kept the dance floor alive, while attendees savored custom-flavored cocktails and indulged in a towering 4-foot cake.

THE EXPERIENCE LONDON: 1 DAY

LON-

CHEERIO!

BEAUTY

BENEFIT ROLLER LINER DINER SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning Design & Renderings - Buildout & Production - Staffing & Merchandising - Co-Branded Partnerships

OUR ROLE

The Roller Liner Diner took Benefit Cosmetics back to the 50’s with an interactive pop up to launch the brands roller liner and mascara duo. This classic LA diner was covered from top to bottom in Benefit pink, with the staff wearing roller skates serving the best milkshakes in town– and while visitors sipped away, they were welcome to test and play with Benefit’s latest makeup launch at the counter.

LAUNCH EVENT

The launch event for Benefits Roller Liner Diner was an exclusive, invite only sneak preview for some of LA’s top influencers. A tasty partnership with MILK, branded sundaes and shakes were provided for all - along with merch giveaways and the opportunity to play with some of Benefits best selling products, there were hundreds of selfies taken that created a buzz so big the pop up sold out!

THE EXPERIENCE

LOS ANGELES: 12 DAYS [2 FULL WEEKENDS] - 4,776 VISITORS

MASCARA & MILKSHAKES, STRAIGHT FROM THE MID CENTURY!

BEAUTY

BENEFIT MAGNETIC TOUR SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Design & Renderings - Buildout & Production- Staffing

OUR ROLE

Warning: Magnetic field on wheels! Pop Up Mob designed and operated a white glove delivery service - with a twist! LA influencer’s, stuck at home during COVID, were hand delivered Benefit’s Magnetic Mascara via an immersive experience on wheels! Influencers were greeted at their front door by a mad scientist on stilts and escorted into a truck filled with magnets and metal accessories to create a fully unique instagrammable moment.

THE EXPERIENCE

LOS ANGELES: 10 DAYS, 10 INFLUENCERS’ PERSONAL EXPERIENCE

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BEAUTY

HUDA BEAUTY’S MERCURY RETROGRADE

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Located in Covent Garden in London, Pop Up Mob partnered with Huda Beauty to create a month-long immersive experience for the launch of Huda’s Mercury Retrograde Palette. Filled with unique colors, textures and top sound technology, the space was transformed into outer space, while attendees were encouraged to get completely lost in that feeling we all know– of Mercury in retrograde. Every sense was enveloped in space.

THE EXPERIENCE LONDON: 29 DAYS

TIME TO LOSE ALL SENSE…

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BEAUTY

SOL DE JANEIRO’S FIRMEZA OIL

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Staffing & Merchandising

OUR ROLE

Sol De Janeiro went from coast to coast to launch their new Bum Bum Body Firmeza Oil. From a two week brick and mortar location in NYC to a one day teardrop trailer in LA, each pop up showcased the brand’s identity through color, texture, smell and even taste! The activations were taken to the next level with custom flavored coffee in NY and popsicles in LA.

LAUNCH EVENT

We brought all the Brazilian beach vibes straight to NY at the Sol De Janeiro launch event - traditional brigadeiro and pão de queijo were served, caipirinhas were sipped, massages with the new Firmeza Body Oil were given, polaroids were shot, along with bossa nova tunes on the acoustic guitar! It was a vibe that created a social media frenzy!

THE EXPERIENCE LOS ANGELES: 1 DAY NEW YORK: 10 DAYS

NYC

CHECK OUT MY BUM BUM

LA

BEAUTY

SOL DE JANEIRO’S STATE OF MIND SERVICES BY POP UP MOB

Concept Ideation - Tour Logistics & Operations - Consumer Journey Strategy - Design & Renderings - Buildout & Production - Staffing - Location Scouting

OUR ROLE Sol de Janeiro dominated the summer season through a captivating cross-country tour, spanning 19 destinations and infusing each stop with the vibrant spirit of Brazil. This eye-catching truck, with a dazzling array of colors, featured a gumball machine filled with Sol de Janeiro products and offered custom-flavored popsicles to all attendees. Wherever this truck traveled, it magnetically attracted crowds of enthusiastic people waiting for their chance a a Sol de Janeiro State of Mind.

THE EXPERIENCE

EAST COAST: 20 DAYS, 19 STOPS

BUM BUM FOR EVERYONE!

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BEAUTY

PATRICK TA’S SEPHORIA SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production

OUR ROLE We’re no stranger to Sephora’s biggest beauty event of the year, SEPHORiA, located in New York and we were thrilled to pop up alongside one of Hollywood’s leading makeup artists, Patrick Ta! We completely revamped a simple 20x20 booth into elegance and sophistication, adorned with more than 6000 silk roses and larger-than-life makeup props. This booth encapsulated every aspect of Patrick Ta down to the finest detail.

THE EXPERIENCE NEW YORK: 3 DAYS

WAKE UP AND SMELL TA ROSES!

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BEAUTY

GISOU’S TAKE OUT AND REFILL POP UP SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

In the heart of New York City, Pop Up Mob turned the iconic hot dog stand, Papaya Dog, into a Gisou take out counter. By creating large dispensers, customers were able to refill smaller bottles with their hair product of choice. The entire space was covered from top to bottom in Gisou leaving nothing untouched.

LAUNCH EVENT

As Gisou opened the doors to the first-ever NYC Papaya Dog takeover, VIP Influencers were invited for an intimate first look at the space–and to refill their own products! After that, the public was invited in to meet Negin Mirsalehi and explore the pop up for themselves!

THE EXPERIENCE

NEW YORK: 3 DAYS - 1722 VISITORS

GISOU TAKES NEW YORK

BEAUTY

THE GISOU HOLIDAY POP-UP PARIS SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Popping up in Paris’ creative center, the Pop Up Mob team helped turn the iconic Season Paris restaurant into the coziest place to launch their limited edition holiday collection! Not only were Gisou products for sale, but the restaurant continued to operate by transporting people to a Gisou-branded holiday experience [complete with Gisou honey-infused menu items].

THE EXPERIENCE

PARIS: 10 DAYS - 2680 VISITORS

A PLACE FULL OF THE SWEETEST GIFTS AND SURPRISES

BEAUTY

GISOU’S HOLIDAY POP-UP LONDON SERVICES BY POP UP MOB

Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Buildout & Production

OUR ROLE

Gisou has a reputation for bringing the holiday spirit to life in their holiday pop ups (in new cities each year). In London, Pop Up Mob orchestrated Gisou’s specialized pop up shopping experience to consumers, including an immersive environment and highlighted limited edition products.

THE EXPERIENCE

LONDON: 18 DAYS, 3466 VISITORS

A PLACE FULL OF GLOW AND SPARKLE

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BEAUTY

CHARLOTTE TILBURY MAGIC CREAM SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Pop Up Mob brought dreams to life for fans of the Charlotte Tilbury Magic Cream in Milan’s Piazza Cordusio.

Visitors were stunned by a giant Magic Cream in the middle of the square, after witnessing references to the activation all over the city! Once you entered, you were transported to a fully immersive experience with the entire Charlotte Tilbury product line.

THE EXPERIENCE

MILAN: 7 DAYS - 4854 VISITORS

IMMERSE YOURSELF IN CHARLOTTE

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FASHION

PRETTY LITTLE THING’S COLLEGE TOUR SERVICES BY POP UP MOB

Concept Ideation - Tour Logistics & Operations - Consumer Journey Strategy - Design & Renderings - Buildout & Production - Staffing - Location Scouting

OUR ROLE

Tour planning is our thing, and when working with PrettyLittleThing, we took a creative approach by returning to the classroom to convert an ordinary school bus into a captivating mobile experience, ensuring complete brand immersion. We then embarked on a journey to visit 19 college campuses throughout the East Coast and South, leaving a lasting impact.

Completely branded with the PrettyLittleThing, this pink paradise featured a massive unicorn perched on top—definitely an eye-catching sight! This activation provided students with one-of-a-kind chances to play with clothing, snap selfies, and participate in classic tailgate games for a chance to score exclusive merchandise. Packed with interactive features and a strong brand presence, this bus easily became the talk on campus.

THE EXPERIENCE

EAST COAST: 20 DAYS, 19 STOPS

ROLL CALL FOR PLT!

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BEAUTY

BIOSSANCE TOUR SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

For the Biossance tour we took an average school bus, painted it pink and branded it in all things Biossance!

From San Diego, to Orange County, to Los Angeles and all the way up to Napa, this tour was attention grabbing and full of brand awareness. Consumers were able to step inside the bus to test products, snap pics and learn more about the brand. The best part? Bissance exceeded their sales goals with Sephora during this live activation!

LAUNCH EVENT

Influencers + content = buzz! Biossance invited their top 30 VIP influencers to the launch of this tour, gifted product and generated viral moments all over social media.

THE EXPERIENCE 6 DAYS [2 days per location]

FIND YOU BIOSSANCE

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FASHION

SHEERTEX’S BODEGA TURNED LAB SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

We found a fully functioning bodega in NYC and knew this was the perfect location for our Sheertex pop up, so we emptied and transformed the space into a complete Sheertex-branded moment. Fridges and vending machines filled with tights gave the look and feel of a classic NYC bodega but with a Sheertex twist.

THE EXPERIENCE

NEW YORK: 16 DAYS - 308 CUSTOMERS ACQUIRED

CAPTURING THE NEW YORK BODEGA

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FASHION

KARL LAGERFELD CARA KARL

SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

The iconic luxury brand, Karl Lagerfeld, did the ultimate futuristic collab with Cara DeLevigne, appropriately titled Cara <3’s Karl to pay tribute to the strong bond the designer and model shared. With both NY and LA running simultaneously for one month, consumers were able to shop the limited collection in person. A space filled with chrome that fully transported you into another universe.

LAUNCH EVENT

We threw the ultimate kick off parties for the launch of this iconic collab. NY was filled with celeb sightings, passed d’oeuvres, cocktails and a DJ spinning tunes all night. Back in LA we embraced the sunshine and took over the center lawn at The Grove. Custom blankets, large bean bags, photo opps, branded popsicles, free coffee and a DJ hyping up the crowd all day.

THE EXPERIENCE

LOS ANGELES: 31 DAYS - 5149 VISITORS NEW YORK: 31 DAYS - 1834 VISITORS

NYC

THE LAGERFELD LEGACY COME TO LIFE

LA

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FASHION

NIKE’S CURVYCON SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

During New York Fashion Week, Pop Up Mob partnered with Nike at Curvycon’s 3 day body positivity convention for plus size women. Through a holistic sport and style experience, this neon filled pop up allowed women to see themselves as part of the Nike brand with several photo opportunities to show off favorite Nike pieces.

THE EXPERIENCE NEW YORK: 3 DAYS

BE YOURSELF. JUST DO IT.

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FASHION

ALO’S WINTER WONDERLAND SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

PUM turned the City of Angels into a winter wonderland full of wellness, warmth, and magic. A 5000 sq ft activation that included an ice skating rink, infinity yoga room, giant inflatable snow globe, icy food and beverage counters, shopping and services area, and, of course, irresistible photo ops. A-list influencers and celebs on an invite list only made this exclusive pop up a huge PR moment for the brand and surpassed their ROI expectations.

LAUNCH EVENT

The pop up consisted of several small events throughout the 2 week activation. We brought in specialty vendors: coffee truck, bartenders, ear piercers, and facialists to deliver a variety of unique experiences for guests

THE EXPERIENCE LOS ANGELES: 18 DAYS

YOGA; IT’S YEAR ROUND

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FASHION

KENZO’S JOY OF COLA TRUCK SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Pop Up Mob and Kenzo took over the streets of Paris in a branded see through Kenzo truck that showcased the latest capsule collection in collaboration with Britney Spears. Filled with color and life, customers were drawn into the truck to press their luck to win a chance to meet Britney on tour.

THE EXPERIENCE PARIS: 2 DAYS

IT’S KENZO, B*+CH!

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ENTERTAINMENT & TECH

FOX 90210’S PEACH PIT SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Pop Up Mob took over a Los Angeles diner to recreate the original Peach Pit to celebrate the relaunch of the hit series, 90210. Visitors were instantly transported back to the 90’s in this fully functioning diner experience with burgers and shakes ready to order. Leaving no detail untouched the iconic After Dark was included in this activation, bringing the full Beverly High experience to life.

LAUNCH EVENT

What’s a launch event without some of your favorite 90’s sitcom actors? With over 200 guests we filled the diner with nostalgic food and drinks to celebrate the launch of the hit new season.

THE EXPERIENCE

LOS ANGELES: 3 DAYS - 1500 VISITORS

JUST PEACHY!

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ENTERTAINMENT & TECH

SPOTIFY’S DIA DE LOS MUERTOS SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Celebrating Day of the Dead, Pop Up Mob partnered with Spotify to create the ultimate commemoration for Jenni Rivera and all Latin musicians that have passed on but their music continues to live. Inspired by the Pixar movie “Coco”, Pop Up Mob took 150,000 marigold flowers and covered a bridge located inside The Hollywood Cemetery in Los Angeles creating a visual unlike any other, bringing together the connection between the living and the dead.

THE EXPERIENCE LOS ANGELES: 2 DAYS LIVE

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ENTERTAINMENT & TECH

SAMSUNG’S GALAXY TOUR SERVICES BY POP UP MOB

Logistics & Operations - Consumer Journey Strategy - Buildout & Production - Staffing & Merchandising

OUR ROLE

In 125 different cities across the country, Pop Up Mob partnered with Samsung to assist in the operational tasks for the launch of the new Galaxy phone by gathering data on various markets. Focusing on staffing, training, permits, location scouting and inventory management, Pop Up Mob oversaw the entire operational aspects from start to finish.

THE EXPERIENCE

4 MONTHS: JUNE - SEPT 15 CITIES: CHICAGO, MINNEAPOLIS, WASHINGTON D.C., NEW JERSEY, PHILADELPHIA, NEW YORK, BOSTON, DALLAS, HOUSTON, AUSTIN, MIAMI, SAN DIEGO, LOS ANGELES, SACRAMENTO, SAN FRANCISCO

IN A GALAXY NOT SO FAR AWAY…

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FOOD & BEVERAGE

LOUIS XIII SERIES SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Design & Renderings - Buildout & Production - Sustainability Strategy - Staffing

OUR ROLE

This series of activations for the incomparable Louis XIII was a true partnership with multi-brand luxury boutique, The Webster. The Drop is a wearable collection of 1cl cognacs, which displayed seamlessly alongside the carefully shopped and curated offerings at The Webster. We activated at The Webster locations in New York, Los Angeles, and Miami to showcase The Drop, utilizing Treize’s signature red and white alongside lighted plinths which made the cognac glow from within. Designing and producing activations for the same team behind the highly lauded and most expensive Cognac in the world was an honor.

THE EXPERIENCE NEW YORK: 11 DAYS LOS ANGELES: 14 DAYS MIAMI: 14 DAYS

NYC

LA

114

FOOD & BEVERAGE

RAMONA’S RIDES SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Located in The Hamptons, Pop Up Mob designed a branded tuk tuk for Ramona’s best selling spritz. Following the brand’s Summer aesthetics of pink and yellow hues, Ramona was successfully able to make a splash and keep The Hamptons fully hydrated for the month-long activation.

THE EXPERIENCE HAMPTONS: 30 DAYS

THE BEST WAY TO SPRITZ AROUND TOWN

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FOOD & BEVERAGE

DE SOI’S FIND YOUR FLAVOR SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Staffing

OUR ROLE

When Katy Perry’s team at De Soi asked us to produce the launch event for their non-alcoholic aperitif, we knew we were going to deliver something spectacular. We took over the rooftop at the Heimat in LA with sensory experiences for guests to taste, touch, and smell the up to 18 botanical ingredients in each of the 3 flavors of De Soi. We collaborated with Executive Chef Fernando Darin of Mother Tongue to create custom canapes featuring the ingredients and paired perfectly with the flavors of De Soi. We sourced and presented all 45 ingredients - from reishi mushrooms to Ashawahganda, beneath bell jars for guests to smell. We even created a 20’ long greenhouse experience with many of the real plants those ingredients come from - from rosemary to black pepper - for guests to see and touch. This was a immersive, sensory experience like no other!

THE EXPERIENCE LOS ANGELES: 1 DAY

DRINK O CLOCK

30

BEAUTY

NEUTROGENA’S SKIN SINS FORGIVEN SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

Located in New York, Pop Up Mob created Neutrogena’s skin heaven where invitees confessed all their skin sins. The space was filled with interactive elements of both touch + smell and of course a DJ spinning the best tunes all night. With several photo opportunities and a wall to smash all your skin sins, this pop up created a social buzz like no other.

THE EXPERIENCE

NEW YORK: 1 DAYS - 250 VISITORS

SMASH YOUR SKIN SINS

68

FASHION

PLAYBOY LOS ANGELES SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Launch Party Planning - Design & Renderings - Buildout & Production - Sustainability & Rewards Strategy - Staffing & Merchandising

OUR ROLE

In what became our longest continuously open pop up to date, Playboy at the Westfield Century City was an experience for the books. We designed and produced a retail - forward activation for Playboy that presented their iconic legacy IP to customers in new ways. In the lounge, we created a tubular velvet wall, custom tufted logo rug, and mirrors with translucent imagery from past playboy shoots, We used real neon produced by a local artist throughout the space for a warm, timeless ambiance. Over 5.5 months, we organized events, redesigned for holidays and new product launches, and really became an extension of the playboy team.

THE EXPERIENCE LOS ANGELES: 5.5 MONTHS

PLEASURE FOR ALL

43

BEAUTY

OUAI X DEDCOOL SERVICES BY POP UP MOB

Concept Ideation - Logistics & Operations - Consumer Journey Strategy - Design & Renderings - Buildout & Production - Staffing

OUR ROLE

OUAI came to Pop Up Mob with the ask of creating a one day mobile activation focused on brand/product awareness for their latest collab with DedCool, the Melrose Place Dedtergent. A perfectly pink flower truck, [branded in all things OUAI x Dedcool] made a lasting impression on both Melrose Place & Abbot Kinney.

Consumers were generously gifted a bouquet of flowers, product samples, cookies, rolls of quarters and stickers all wrapped up a OUAI tote. The line was consistent, energetic, and eager to learn more about exactly what was going on!

THE EXPERIENCE LOS ANGELES: 1 DAY

SAY YES OUAI TO LAUNDRY DAY

THANK YOU! www.popupmob.com info@popupmob.com