POP UP MOB / LOOKBOOK 2020

LOOKBOOK 2020

POP UP MOB

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POP UP MOB

A full service pop-up agency and incubator on a mission to keep the retail scene on its feet. We aim to help brands connect with consumers by creating an innovative experience to better display the brand’s visions and stories. We offer a wide range of pop up services from pop up basics to more in-depth assistance - everything our clients need in order to pop up successfully.

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TABLE OF CONTENT S



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TA B L E O F C O N T E N T S

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HUDA BEAUTY

GISOU

London

New York

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28

KAY JEWELERS

NEUTROGENA

New York

New York

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42

SPOTIFY

RAMONA

Los Angeles

Hamptons, NY

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90210

SPOTIFY

Los Angeles

Los Angeles

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BENEFIT LINER

KENZO

Los Angeles

Paris

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POP UP MOB

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12.02.19

HUDA BEAUTY

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POP UP MOB

POP UP MOB SURPRISED LONDON WITH A FULL IMMERSIVE EXPERIENCE FOR THE LAUNCH OF HUDA’S MERCURY RETROGRADE PALETTE. WE TOOK OVER COVENT GARDEN FOR A MONTH AND CREATED A POP UP THAT MADE YOU FEEL AS IF YOU WERE IN OUTER SPACE WITH MERCURY RETROGRADE. THE UNIQUE COLORS AND MATERIALS THAT WE USED ALONG WITH THE TOP SOUND TECHNOLOGY THAT WE HAD INSIDE AND OUTSIDE THE EXPERIENCE MADE IT ONE OF A KIND. EVERYONE THAT PASSED BY GOT A SENSE OF WHAT HUDA BEAUTY IS ALL ABOUT .

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HUDA BEAUTY

12.02.19

THE POP UP WAS A STRONG VISUAL REPRESENTATION THAT NEITHER HUDA BEAUTY NOR MERCURY RETROGRADE GO UNNOTICED, THEIR PRESENCE IS FELT, AND WE STRIVE TO SHOWCASE TO EVERYONE VISITING COVENT GARDEN.

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POP UP MOB

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HUDA BEAUTY

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HUDA BEAUTY

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0 9.05.19

GISOU

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POP UP MOB

GISOU CONTACTED POP UP MOB TO TURN PAPAYA DOG, A STAND THAT SELLS HOT DOGS INTO A “TAKE OUT SCENE” OF SHAMPOO AND CONDITIONER. A TRUE ORIGINAL IDEA WAS MADE REAL

BY THE MOB. NOT A TRACE OF PAPAYA DOG WAS LEFT ONCE WE TOOK OVER THE SPACE AND CREATED A “ TAKE OUT & REFILL YOUR GISOU”. WE PLACED LARGE CONTAINERS OF THE DIFFERENT GISOU PRODUCTS AND EVERY CUSTOMER TOOK HOME IN THEIR OWN CONTAINERS THE AMOUNT THAT THEY WANTED. IT WAS AN EASY WAY TO GET TO KNOW THE BRAND SINCE WE CREATED A “MENU” THAT INCLUDED COMBOS THAT MIXED AND MATCHED THE DIFFERENT PRODUCTS.

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GISOU

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POP UP MOB

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GISOU

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0 4.10.19

K AY J E W E L E R S

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POP UP MOB CAPTIVATED NEW YORKERS PASSING BY 101 GRAND AND LURED THEM IN TO FIND THEY KEY TO LOVE THROUGH THE KAY JEWELERS EXPERIENCE. IT WAS A POP UP BASED ON NEIL LANE’S NEW BOOK AND FOCUSED ON “UNLOCKING YOUR FOREVER” THROUGH A SET OF QUESTIONS,CREATED AN EXPERIENCE THAT NO OTHER JEWELRY BRAND HAD SEEN BEFORE.

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K AY J E W E L E R S

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K AY J E W E L E R S

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K AY J E W E L E R S

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08.02.19

NEUTROGENA

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NEUTROGENA

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NEUTROGENA

POP UP MOB CREATED SKIN HEAVEN AND NEUTROGENA REDEEMED OUR SKIN SINS. A FULLY IMMERSIVE EXPERIENCE WHERE VISITORS CONFESSED AND WROTE DOWN THE SKIN SINS THEY HAD COMMITTED THEN SMASHED THEIR SINS INTO THE “SIN WALL” TO BE ABLE TO ENTER SKIN HEAVEN. IT WAS A SKIN SIN CONFESSION PRIVATE EVENT, BUT IT HAD ALL THE BUZZ. FROM THE SCIENCE TABLE/DJ BOOTH TO THE MIRROR INSTALLATION AND SCRATCH AND SNIFF ELEMENTS ON THE DIFFERENT WALLS WE CAPTURED THE ATTENTION OF EVERYONE THAT WAS INVITED.

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POP UP MOB

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05.0 9.19

NIKE

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NIKE

THE CURVYCON WAS A THREE-DAY BODY POSITIVITY EVENT FOR PLUS SIZE WOMEN DURING NEW YORK FASHION WEEK. NIKEWOMEN AND POP UP MOB CREATED HOLISTIC SPORT AND STYLE EXPERIENCES TO ALLOW HER TO SEE HERSELF AS A PART OF THE NIKE BRAND.

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NIKE

IT WAS A SUCCESSFUL EVENT WHERE THE CONVERSATION WAS FLIPPED AND PLUS SIZE WOMEN WERE SEEING THEMSELVES IN FITNESS APPAREL. THE EVENT PERFECTLY PORTRAYED NIKE’S STATEMENT:IF YOU HAVE A BODY YOU ARE AN ATHLETE AND POP UP MOB WAS PROUD TO STAND BY THAT.

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NIKE

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08.02.19

RAMONA

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RAMONA

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RAMONA

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P O P UP M O B

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0 9.02.19

BENEFIT LINER

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P O P UP M O B

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POP UP MOB HAD ONE MISSION: TO BRING BACK 90210 IN THE MOST AUTHENTIC WAY SO THAT EVERY FAN COULD FEEL THE NOSTALGIA OF THE 90S. WITH THOUGHT OUT REFERENCES TO THE SHOW AND THE MOMENTS OF LIFE THE CHARACTERS WERE LIVING - AS WELL AS THE FOOD THEY WERE EATING -WE HAD A SPACE THAT REPRESENTED IT ALL.

BENEFIT LINER

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BENEFIT LINER

WE NOT ONLY BROUGHT THE PEACH BACK BUT AFTER DARK AS WELL!

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BENEFIT LINER

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10.2 7.18

SPOTIFY

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POP UP MOB

NOVEMBER 1 2018, OR “ DAY OF THE DEAD” WAS CELEBRATED BY POP UP MOB AND SPOTIFY. INSPIRED BY THE PIXAR MOVIE “COCO” WE BUILT A BRIDGE AT THE HOLLYWOOD CEMETERY IN L.A WITH 150,000 MIRACLE FLOWERS TO REPRESENT THE CONNECTION BETWEEN THE LIVING AND THE DEAD.

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SPOTIFY

THE PRESS WAS TAKEN AWAY BY THE BEAUTIFUL AND VERY POWERFUL COMMEMORATION FOR JENNI RIVERA AND ALL LATIN MUSICIANS THAT HAVE PASSED AWAY BUT THEIR MUSIC CONTINUES TO LIVE.

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SPOTIFY

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THE ROLLER LINER DINER BROUGHT THE BENEFIT BRAND TO REAL LIFE. IT WAS A SPACE THAT PERFECTLY MIXED FANTASY WITH FUN AND SELF- CONFIDENCE WITH EDUCATION, GIVING CUSTOMERS AN OPPORTUNITY TO FULLY EXPERIENCE AND ENGAGE WITH THE BRAND IDENTITY.

01.08.19

BENEFIT DINER

P O P UP M O B

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BENEFIT DINER

LINE & DINE

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B E N E F6I4T D I N E R

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BENEFIT DINER

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POP UP MOB CAN LAND ANYWHERE IN THE WORLD, AND WITH KENZO WE TOOK OVER THE STREETS OF PARIS AND ROLLED AROUND IN THE BEST POSSIBLE FASHION: A SEE-THROUGH KENZO TRUCK.

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03.1 7.18

KENZO

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KENZO

FULL OF COLOR AND LIFE WE SURPRISED EVERYONE WALKING BY,DAY OR NIGHT.

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EN4 NZZOO K KE6

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POP–UPS

retail advertising of the future - today Consumers are not only concerned with the products or services of a brand – they are influenced by every interaction with it. In today’s crowded marketplace, the importance of experiential and sensory design is becoming more evident than ever.

In fact, studies show that consumers no longer buy products and services alone, they also buy the emotional experiences around them. Consumers want their purchases to be more than just a product or service – they want them to be experiences. That’s why we are here.

By designing and building popups, we can create the experiential environment that will take your consumers brand-engagement to the next level. The multi-sensory brand experience of a pop up is the ultimate value-generator.

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POP UP MOB

clients ABERCROMBIE AND FITCH ALEXIS BITTAR ALTUZARRA ANASTASIA BEVERLY HILLS AREAWARE ARTEMEST A$AP FERG A$AP MOB A$AP ROCKY BAJA EAST BENEFIT BINGE KNITTING BONCOM BROOKLYN CLOTH BUMBLE BYREDO CAEDEN CASEABLE CHILDREN OF OUR TOWN CLIQUE MEDIA GROUP COYO TACO CRUCIANI DOMTOM DOS x HEINEKEN DUSEN DUSEN DUVETICA EVERLANE FAKOSHIMA FASHION BUNKER FEIYUE FINELL FRESH GUESS GISOU HANNAH GUERIN HARPER COLLINS HECHO HER NAME WAS CARMEN HOWARD HUGHES CORP. HUDA BEAUT Y

HYDROGEN IPSY JENNIFER FISHER KAY ’S JEWELERS KENZO KIT + ACE KITH + CAPTAIN CRUNCH KYGO LE SPECS LEMLEM -BY LILY KEBEDE LIVE NATION LULULEMON LUMALU M.GEMI MAKE UP FOREVER MAISON DE MODE MAISONETTE MANEBI MARC JACOBS MARTONE CYCLING MIANSAI MICHAEL KORS MILK LA MINI COOPER MISSOMA MOSS GALLERY MUGLER NEGATIVE UNDERWEAR NINE WEST NEUTROGENA OLIO E OSSO NEGATIVE UNDERWEAR OLIO E OSSO ONE GROUND ONOMIE POP + SUKI PORNHUB RACHEL COMEY REVOLVE RAINS

REVISIT REVOLVE.COM ROCHAMBEAU SACHIN AND BABI SAMSUNG SHANDY LEVY SHANTELL MARTIN SHASHI SHEIN SORELLE SPOTIFY STASH STEVE MADDEN STUDY NY STUTTERHEIM ST YLE STALKER SUMZINE T2 TADDEUS O’NEIL TARGET TATTLY THE GREATER GOODS THE JET SET DIARIES THE NARROW THE SKIMM THE SQUAD TIESTO TIMO WEILAND TOUS TRU T V UNITED BY BLUE UNIVISION WHIT WHO WHAT WEAR WOMEN’S WEAR DAILY (WWD) YOGASMOGA ZANEROBE

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what we do

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L o c ation S c o u ting

C onc ept Ideation

De si gn + Bu i l dou t

Perm i t + L ic ens ing

Po p -up Op erations

PR + Event s

K PIs & Me tri c s

Guerrilla Ac ti vations

POP UP MOB

why we do it Enhance brand identity

Facilitate consumer engagement

Increase brand awareness

Maximize potential sales

Gain market intelligence

Influence brand values perception

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POP UP MOB 72 ALLEN ST. NEW YORK, NY

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