PressKit 2024
KITS WITH SOUL TO EMBRACE YOUR TIME
Press Kit 2024
Copyright © Boboli 2024.
Llinars del Vallès, Av del Mogent, 8, Spain
b o b o l i by me
PART I
ABOUT US BRAND ETHOS MISSION AND VISION MEET THE TEAM WOMEN BEHIND
PART II
CORPORATE INFORMATION INSTAGRAM ANALYTICS SUSTAINABILITY PARTNERSHIPS COMMITMENT
PART IV MEDIA COVERAGE QUOTES FROM PRESS
PART V CONTACT US
PART III
PRODUCT INFORMATION PRODUCTS CAMPAIGNS STORE EXPERIENCE
About
Boboli’s story began over 40 years ago in Barcelona, Spain, with a distinct vision: to create high-quality knitted clothing for the entire family. This foundational concept laid the groundwork for the brand's evolution and growth into a household name in fashion.
In its early years, two parallel ventures shaped Boboli's future. Francisco Algás established Star Textil, S.A., an industrial-focused company with a strong emphasis on exports. Around the same time, Teresa Ochoa founded Boboli, which is dedicated to bringing its family-focused knitwear vision to life.
1992, the two entities merged, combining Star Textil's robust industrial capabilities with Boboli's creative vision and established brand presence. This union marked the emergence of Boboli, which is today known as a brand that merges innovation, quality, and timeless style to cater to families worldwide.
Since then, Boboli has continued to grow, upholding its commitment to crafting versatile and vibrant clothing that embodies the spirit of creativity, comfort, and family values.
Brand Ethos
Our brand is built on creativity, relaxation, and empowerment. We believe that every stitch tells a story and that crafting your own pieces whether it’s an accessory, a cozy scarf, or a chic top can be both rewarding and rejuvenating. We celebrate moms who carve out moments for themselves, turning sewing into a therapeutic act of self-expression.
Mission and Vision
Mission Vision
To inspire creativity and mindfulness through sewing kits that empower individuals to craft beautiful, wearable designs while fostering sustainable practices and community connections.
To become a global leader in at-home crafting, known for our thoughtfully curated kits, commitment to sustainability, and the joy we bring to our customers. We aim to redefine "me-time" by transforming sewing into a cherished ritual for modern moms and creators.
Meet the Team
HeadofDesign
ANCHARAS ALGAS
MONICA ALGAS
MARIA ALGAS ChiefExecutiveOfficer
HeadofMarketing
PENELOPE PICKRELL
THE WOMEN BEHIND BOBOLI BY ME
Boboli was born from the Algás sisters' upbringing, where sewing was more than just a skill it was a cherished family tradition Growing up surrounded by textiles, creativity, and the hands-on process of making clothes, the sisters developed a deep appreciation for sewing. This passion inspired them to create Boboli by Me, a brand that empowers others to embrace the therapeutic and rewarding experience of sewing. Just as the Algás sisters did in their youth, they encourage others to explore sewing as a fulfilling pastime, offering an opportunity to unwind, be creative, and connect with a tradition passed down through generations
€450,000
TOTALANNUALREVENUEIN2024
2,000
FOLLOWERSONINSTAGRAM
% OMPAREDTO2021
90
MPLOYESS
EMPLOYESS
TOTALNUMBEROF BOBOLISTORES
AnalyticsINSTAGRAM
fPredominantly emale audience (80-85%),
15% male audience
GEOGRAPHIC
15 AVERAGE SAVES
420 LIKES PER POST
20 COMMENTS PER POST
18 AVERAGE SHARES
12,537 TOTAL NUMBER OF FOLLOWERS
Sustainability
Boboli by me is proud to be certified by leading organizations that reflect our commitment to sustainability and ethical practices. Our Global Organic Textile Standard (GOTS) certification ensures our fabrics are made from organic fibers and produced responsibly, aligning with our eco-friendly values.
We follow the OEKO-TEX® Standard 100 to ensure our fabrics are free from harmful chemicals, promoting health and safety for our customers and the environment Additionally, we partner with Fair Trade-certified manufacturers to guarantee fair wages and safe working conditions
Our Eco-Label certification from the Spanish Ministry of Environment recognizes our efforts to minimize environmental impact through responsible sourcing and production
These certifications affirm our commitment to sustainability, transparency, and social responsibility, reinforcing Boboli as a brand dedicated to a greener, more ethical future
Commitment
At Boboli by Me, we focus on sustainability through our partnership with Fashion Revolution By using deadstock fabric in our at-home sewing kits, we help reduce waste and repurpose high-quality materials Our commitment to ethical practices has been recognized by Fashion Revolution Espana.
We also collaborate with Coleo to encourage customers to extend the life of their Boboli items through donation or repurposing, supporting a circular fashion model Together, we aim to inspire a sustainable and creative future in fashion while empowering individuals to make eco-conscious choices and learn the art of sewing
Product Information
WE PROVIDE YOU WITH EVERYTHING YOU NEED. ALL YOU HAVE TO DO IS DUST OFF YOUR SEWING MACHINE.
CHOOSE YOUR KIT RECIEVE IT
At Boboli by Me, we believe that crafting your own garments and accessories is a joyful and empowering experience Our sewing and knitting kits are designed for all skill levels, from beginners to experienced crafters, and each kit comes with all the materials you need to create beautiful, sustainable pieces. Whether you're looking to knit a cozy sweater, sew a stylish bag, or add a handmade touch to your home, we’ve got something for everyone
CHOOSE YOUR KIT
Explore our diverse selection of sewing and knitting kits, each categorized by difficulty level, to help you find the perfect project Whether you’re a beginner or an advanced crafter, our kits make it easy to start Each kit includes everything you need materials, patterns, and detailed instructions to complete your project easily
Level-Based Projects: Our kits are carefully divided into three levels to ensure you can learn and grow at your own pace: Beginner, Intermediate, and expert
CREATE AND RELAX
Our kits offer more than a crafting project they allow you to unwind and de-stress Each project is designed to give you the satisfaction of making something beautiful while offering a relaxing, creative outlet that you can enjoy at your own pace
Home
Bags
n that promotes rough creativity ing exclusive ughter" sewing ned for two njoy together
eature projects beginners and ienced crafters, g the shared joy ng something The clothes sories sold are collection aimed atching sets for aughter
Campaigns OUR LATEST
ShineSTITCH &
This campaign celebrates creativity and community through Boboli By Me workshops and showcases Participants start with free virtual workshops to learn sewing and knitting techniques, then create unique fashion or home décor pieces using Boboli By Me kits The campaign ends with a virtual or live DIY fashion show to showcase their projects, promoting the joy of crafting and handmade creations Final products will be featured on the Boboli By Me website for testimonials and development.e shared on Boboli by Me’s website for testimonials and better product development
Store Experience
The Boboli by Me store is a hub for creativity, offering more than just sewing and knitting kits. Customers can shop the full range of DIY projects, enroll in hands-on classes, or drop into the open studio for guided crafting sessions With workshops ranging from upcycling to quick design courses for date nights or family bonding, the space inspires creativity while promoting sustainability. A Customer Showcase Wall and a Sustainable Corner further connect and empower a growing community of makers
ARCHITECTUAL DIGEST
"Boboli by Me is the perfect solution for families looking to craft sustainably Their kits not only inspire creativity but also help reduce waste by using deadstock fabric a win for both art and the environment "
“Boboli by Me blends creativity with sustainability, offering DIY kits that let you craft stylish, eco-friendly pieces at home ”
CoverageMEDIA
VOGUE
