PROPOSAL ON MEDIA CAMPAIGN AGAINST ELECTION VIOLENCE As the youth council of common wealth seek the Eradication of Election violence among Young People in all the common-wealth states; there is no better way to drive this message into the sub consciousness of the teaming Nigeria Youths than some well crafted and unique packaged media programs and messages. In line with the above fact, the media arm of this great campaign, in collaboration with 3D media concept proposes a 30 minutes Radio and TV program that will be titled “NO, TO ELECTION VIOLENCE” alongside a 45 seconds jingle that can air both during those programs and beyond. With elections scheduled for January 2015, we will advice that The radio Program airs on Raypower FM for the last six month s of the year 2014 (Two quarters), the TV Program will air on either NTA network or AIT National for the last three months of the year 2014(one quarter); while the jingle will automatically run during These programs and at strategic times , all through the election period OBJECTIVES • To ensure that, come 2015 general election, Nigeria will witness a free, fair, credible and a violence free or peaceful election. AIMS • To through these craftily created and uniquely packaged media messages, make sure that most Nigeria Youth do not only know how wrong it is to be involved in election violence, but also understand why election violence is not an option at all • Create massive awareness and education on election issues and the need for young people to be actively involved in election and electioneering process. • To raise a generation of young people who are peace loving. STRUCTURE • Each of the program Radio or TV will take to form of an interesting and interactive 30 minutes program where an anchor or two presenters are joined in the studio by a notable figure who talks on the need for a free fair and peaceful election, and responds to questions from the presenter(s) as well as young people’s comments on Vox –Pops.
• Each episode of both the Radio and TV program will be made up of the following segments Opening – 2 minutes Break -45 seconds Vox-Pop -4 minutes Discussion segment part 1 -7 minutes Break - 45 seconds Discussion segment part 2 -7 minutes Break -45 minutes Celebrity talk -2 minutes Closing -1 minutes,30 seconds • Our guest discussants will be prominent stakeholders, Top INEC Officials, Past and present political leaders, Religious Leaders and Traditional leaders. • Meanwhile, the celebrity talk segment will take the form of a known stars from different works of life encouraging young people to shun any form of election violence • Because the social media is now a huge means of information dissemination and participation, these programs will have facebook page and Twitter handle where millions of young people within and outside Nigeria can follow and also be part of the conversations on each episode of these programs. • These programs will, in it’s special editions feature all other activities of this campaign that will be going on in all other regions, states and communities of this country. TARGET AUDIENCE Young Nigerians who we believe over 50 millions of them will hear this great message of peaceful, free and fair election either through this our Radio, television, twitter or facebook campaigning. BUDGET RADIO PER EPISODE PRE PRODUCTION Scripting Script workshop Logistics for Vox-pop Total
-N5,000 -N20,000 -N20,000 -N45,000
PRODUCTION Studio Session Audio Engineer Presenter Audio Director Welfare Total
-N40,000 -N20,000 -N20,000 -N10,000 -N25,000 -N115,000
POST PRODUCTION Audio editing -N25,000 Air-time -N250,000 Total -N275,000 Total Cost Per Episode -N435,000 Total Cost for a quarter -(N435,000 x 13 episodes that makes up a quarter ) =N5,655,000 TELEVISION PER EPISODE PRE PRODUCTION Script Script workshop Logistics for Vox-pop Total
-N10,000 -N20,000 -N30,000 -N60,000
PRODUCTION Studio space Set design
-N80,000 -N35,000 Crew
Director 2 Presenters 3Cameramen N15,000 each x 3 Welfare Light man Audio man Make up artist Costumier Production Assistant
-N30,000 -N40,000 -N45,000 -N50,000 -N15,000 -N15,000 -N20,000 -N20,000 -N10,000
Equipment Camera – N20,000 x 3 Light - N10,000 x 6 Digital Audio device Camera Stands –N5,000 x 3 Total
-N60,000 -N60,000 -N20,000 -N15,000 -N525,000
POST PRODUCTION Editing -N50,000 Airtime per Episode [NTA national] -N975,000 Total -N1,025,000 Total cost per Episode
-N 1,610,000
Total Cost for a Quarter =-N 1,610,000 x 13 episodes that makes up a quarter = 20,930,000 AUDIO JINGLE Scripting Voicing Studio session Audio Director Audio engineer Editing of jingle Welfare Total
-N10,000 x 4 characters
=N15,000 =N40,000 =N25,000 =N20,000 =N15,000 =N20,000 =N15,000 =N150,000
VIDEO JINGLE PRE PRODUCTION Scripting Script workshop Total
-N25,000 -N20,000 -N45,000
PRODUCTION Equipment Camera –N25, 000 x 2
N50,000 x 2 days
=N100,000
Light Locations Crane Camera stands N5,000 x 2
N30,000 x 2 days N10,000 x 2 days
=N60,000 =N45,000 =N20,000 =N20,000
Crew Director N50,000 per day x 2 days 2 Cameramen N30,000 per day x 2 days Star cast Light person N15,000 x 2 days 4 Other casts N50,000 each x 4 Costumier N15,000 x 2 days Make- up artist for 2 days Production assistant for 2 days
=N100,000 =N60,000 =N150,000 =N30,000 =N200,000 =N30,000 =N25,000 =N15,000
Accommodation 4 rooms for 2 nights Transportation of casts, crew and equipment for 2 days Welfare for casts and crew for 2 days Total
=N200,000 =N50,000 =N110,000 =N 1,115,000
POST PRODUCTION Editing and finishing Total Grand total for jingles
=N105,000 =N105,000 = N1,415,000
TOTAL BUDGET FOR THE ENTIRE MEDIA CAMPAIGN PROJECT Radio program =N5,655,000 Television program = 20,930,000 Jingles (Radio and Television) =N1,415,000
TOTAL
=N28,000,000