SwimRVA Golden Opportunity Campaign

Golden Opportunity Campaign AN INVESTMENT IN COMMUNITY HEALTH, EQUITY, AND ECONOMIC VITALITY THROUGH AQUATICS

GOLDEN OPPORTUNITY CAMPAIGN fundraising goal over 4-year campaign (2020-2024)

TOGET WE W

THER WILL...

We elevate aquatics in the Richmond region, making water safety and aquatic fitness more accessible to all.

Without intervention, drowning will remain the second leading cause of accidental death and we will miss the opportunity to create equity and save lives.

learn to swim

...SAVE LIVES Half the population does not know how to swim. Drowning is the second leading cause of accidental death among children age 14 and under; and is the leading cause of death of children with autism spectrum disorder.

With SwimRVA’s water safety and learn-to-swim programs, we’re changing the Richmond region’s relationship with water.

Currently serving 24 elementary schools and more than 2,000 children annually, SwimRVA’s Learn-to-Swim program introduces second graders to water safety. We are growing to as many as 35 schools over the next four years as we expand to serve eastern Henrico in addition to growth in Chesterfield, Hanover, Colonial Heights and Hopewell through this monumental effort to drownproof the Richmond region.

WITH THIS CAMPAIGN, WE WILL WIDEN OUR REACH TO:

35 2,910 23,100 5

Elementary schools participating in the 7-week Learn-To-Swim curriculum by 2023 Students provided access to necessary life-saving water safety skills Cost-free lessons provided to your community’s 2nd grade students Jurisdictions

workforce development

...EMPOWER TOMORROW’S WORKFORCE Nationally, there is already a critical shortage of trained lifeguards.

Keeping a pool safe is a fixed cost as necessary as electricity. Without life safety, we will not be able to keep our community healthy, active, safe and connected through aquatics. This campaign will create opportunity for youth from all backgrounds to enter the workforce with skills that will lead them to a livable wage.

SwimRVA has partnered with Chesterfield and Henrico Counties to develop a groundbreaking workforce development program that takes high school students from little swim ability to certified lifeguards.

This unique program not only multiplies the effect of water safety but also offering a clear entryway into countless opportunities in the recreation industry and beyond. The program is on track to receive a Career and Technical Education accreditation making it a credit bearing elective option for any school in Virginia.

The pilot schoools represent districts of Chesterfield, Henrico, and one independent school in Church Hill.

...BUILD CHARACTER Building competence in swimming builds confidence in character and discipline, empowering youth for life. SwimRVA is providing year-round, weekly swimming lessons to children in Church Hill through a new collaboration with Salvation Army Boys and Girls Club, Anna Julia Cooper School, and Peter Paul Development Center.

SwimRVA will serve over 800 children with self-esteem generating swimming lessons weekly.

east end program

...TRANSFORM COMMUNITIES SwimRVA advocacy efforts continue to break down barriers and open lifelong possibilities through aquatic access in the Richmond region.

Together we are we are driving widespread opportunities in health, fitness, work, and happiness. minority children from households with incomes less than $50,000 64% ofchildren & 79% ofannual

NEVER LEARN TO SWIM SwimRVA is comitted to changing these statistics in the Richmond region for good by advocating for changing school policy, building curriculum for best practice programming and new facilities.

advocacy

save lives

details

4 YEAR BUDGET $161,000 $189,000 $217,000 $245,000 $812,000

FY2020

(23 Schools)

FY2021

(27 Schools)

FY2022

(31 Schools)

FY2023

(35 Schools)

4-Year Funding Request

ANNUAL COST BREAKOUT annual cost per school served. funding supports critical aspects such as instruction, facility, planning and assessment, communications and related collateral, swim suits, certificates, tshirts, and transportation. 23 schools to be served in FY2020 – 18 of which are Title 1 – growing to 35 over the next 4 years.

$49,640

FY2020

$49,500

FY2021

$75,000 $100,000 $274,280

FY2022

(Accredited program growth to regional districts)

FY2023

(Accredited program growth to regional districts)

4-Year Funding Request

ANNUAL COST BREAKOUT

$464 per student School

No. of Students

Annual Cost

L.C. Bird

20

$10,900

Carver College and Career Academy

12

$16,000

Church Hill Academy

15

$6,840

Hermitage ACE

40

$15,900

FY 2020 Totals

107

$49,640

tomorrow’s workforce

4 YEAR BUDGET

Annual Br

build character

details

4 YEAR BUDGET $261,000

FY2020

$261,000

FY2021

$261,000

FY2022

$261,000

FY2023

$1,044,000

4-Year Funding Request

ANNUAL COST BREAKOUT East End Youth Agency

No. of Children

No. of Lessons

Annual Cost

Peter Paul Development Center

200

1,632

$58,500

Salvation Army Boys and Girls Club

130

8,815

$122,200

Anna Julia Cooper Episcopal School

94

2,416

$56,700

Richmond Police Athletic League

141

1,410

$12,500

Henrico Police Athletic League

304

1,224

$11,200

Totals

871

14,879

261,100

4 YEAR BUDGET FY2020

$63,500

(2 chools)

FY2021

$63,500

(27 Schools)

FY2022

$63,500

(31 Schools)

FY2023

$63,500 $254,000

(35 Schools)

4-Year Funding Request

ANNUAL COST BREAKOUT Annual Cost

Goal

Use of Funds

$21,000

Career and Technical Education Course Accreditation

Staffing and Communications Content

$21,500

Summer Leage Swimming Opportunity in East End

Staffing and Communications Content

$21,000

Aquatics Life Skills plan for Prince George County

Staffing and Communications Content

$63,500

transform communities

reakout 2020

swimrichmond.org 804.271.8271 | 5050 Ridgedale Parkway, Richmond, VA