THE BEST TASTING PROTEIN COFFEE ON THE PLANET 2026 BRAND GUIDE
UPDATED: 07/20/2026 - PROGRAMS + PRICING SUBJECT TO CHANGE W/O NOTICE. CONFIDENTIAL
THE BIG IDEA...
What happens when one fitness-obsessed, ex-pharmaceutical executive, everyday athlete, occasional triathlete, and CEO of Canada’s premier sports nutrition company can’t seem to find a protein coffee he actually enjoys drinking?
POLAR JOE IS BORN.
TO MAKE A BIG DIFFERENCE
Darcy knew that the highest quality protein couldn’t and shouldn’t be reserved for elite athletes but also be readily accessible to anyone looking to meet their daily protein goals. It had to jump off the shelf. It had to mix easily in under a minute. And, above all...
IT HAD TO BE DELICIOUS.
EASY! COFFEE + CAFFEINE + 21G OF PROTEIN
Polar Joe ™ is the Ready-to-Go, protein-infused cold brew that started it all. Just add ice-cold water for a delicious, fully functional iced coffee (or tea!) that powers any morning meeting, an afternoon spin, or an evening run with 21g of low-lactose protein. Now available in six great flavors including Classic Cold Brew, Matcha Latte, and Decaf!
A HIT WITH SPECIALTY RETAILERS + SMOOTHIE BARS
Polar Joe™ is available across North America at specialty/organic grocers, outdoor retailers, gyms, fitness studios, and smoothie bars for one simple reason: customers love it! In fact, Polar Joe™ protein is sold in over 50,000 protein shakes a month because consumers keep coming back!
THE RECURRING REVENUE GENERATOR
Because Polar Joe™ is such a great way to augment daily protein intake, consumers become Polar Joe™ fanatics, re-ordering regularly and sharing their love of the brand with friends and family. Polar Joe™ products take up minimal shelf space, have generous margins, and have great POP programs and sampling support.
6-PACK SINGLE SERVING BOXES
12-PACK BOXES + SINGLE SERVINGS
