Herald Business Journal - 06.01.2015

Supplement to The Daily Herald

JUNE 2015 | VOL. 18, NO. 3

On the rise

Is the housing rebound real? 6-7 Living to ride: From Microsoft exec to Harley dreams, 4

Pure chocolate: Marysville shop delights with imported beans, 14 More from the Herald Business Journal: On www.theheraldbusinessjournal.com: ◗ Keep up to date with our weekly newsletter. ◗ See what’s on the local business calendar and submit your events.

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The Herald Business Journal 1800 41st. St., Suite 300 Everett, WA 98201

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2 THE HERALD BUSINESS JOURNAL

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JUNE 2015

JUNE 2015

THE HERALD BUSINESS JOURNAL 3

MARK MULLIGAN / THE HERALD

Frontier Vice President and General Manager Vicky Oxley faced two major communications outages in her first months on the job, 8-9.

COVER STORY

BUSINESS BUILDERS

Snohomish County’s real estate market is nearly back to the peak of 2007, 6-7

Tom Hoban: Downtown Everett may finally be turning corner . . . . . . . . 16

BUSINESS NEWS

Andrew Ballard: Learn the mindset of your customers . . . . . . . . . . . . . 17

Former Microsoft exec builds a top Harley franchise in Marysville . . . . . 4

James McCusker: PUD streetlights illuminate cost-benefit analysis . . . 19

Senior Aerospace CEO wins Economic Alliance award . . . . . . . 11

Monika Kristofferson: How to cope with information overload . . . . . . . 19

Mill Creek school teaches next generation of bartenders . . . .12-13 Marysville chocolatier imports beans from Phillpines . . . . . . . . . . . . . . . . 14 Stanwood’s Smashing Art Studio allows customers to be artists . . . . 15

BUSINESS BRIEFS . . . . . . . . . . . 21 PUBLIC RECORDS . . . . . . . . . . . 23 ECONOMIC DATA . . . . . . . . . 24-25 BUSINESS LICENSES . . . . . . . 26-27

NEWSROOM

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Editor: Jim Davis 425-339-3097; jdavis@heraldnet.com; businessnews@heraldnet.com

Maureen Bozlinski 425-339-3445 — Fax 425-339-3049 mbozlinski@heraldnet.com

Contributing Writers: Jennifer Sasseen, John Wolcott, M.L. Dehm Contributing Columnists: James McCusker, Monika Kristofferson, Andrew Ballard, Tom Hoban Publisher Josh O’Connor 425-339-3007 joconnor@soundpublishing.com

COVER PHOTO Connie and Ralph Mennie are selling their home in Stanwood, but are worried about where they’ll move.

Kevin Clark / The Herald

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4 THE HERALD BUSINESS JOURNAL

JUNE 2015

From Microsoft to Harley-Davidson

By Emily Hamann

For The Herald Business Journal

So how do you go from a Microsoft executive to the owner of a Harley-Davidson dealership?

Scott Smernis just laughs.

“Everybody wants to know that,” Smernis said.

He’s the owner and dealer principal of Sound Harley-Davidson in Marysville, a dealership that he built from the ground up. Before getting the dealership, Smernis was living in Kirkland, working as a consultant and a director of program management for Microsoft.com for about 10 years.

A decade ago, he pondered a career switch.

“I had decided I wanted to do something different that was more customer focused,” he said. “Where I could have more direct involvement with the end customer.”

And he had always wanted to own his own business.

He had been riding Harleys for a few years, and was on the Harley-Davidson company website when he saw the call to apply to own a dealership.

About four months after he applied, the company got back to him.

“They were interested in opening a dealership in Marysville,” he said. “I said, ‘Sure, where’s Marysville?’ I didn’t come up that way much.”

There were 20 applicants. He was one of seven finalists invited to Milwaukee to present their business plan for the new dealership.

“Well, I didn’t have a business plan,” he said. “I spent 24/7 for the next two weeks pulling together a business plan.”

About two weeks after coming back from Milwaukee, he found out he got the dealership.

“I had no experience running a business, I had no experience building a commercial facility,” he said. “So there was a lot of ramp up, a lot of learning.”

He chose managers who had a lot of experience in the industry, like general manager Dwane Cannady, who has been working at Harley dealerships for 25 years. Cannady was a little worried about having an owner who knew nothing about dealerships, but he also said Smernis’ switch from tech to dealership owner isn’t actually that uncommon.

“They are expensive to get into,” Cannady said. “You’re not going to make a lot of money at a Harley-Davidson dealership so you’ve got to make it somewhere coming in.”

Cannady helped introduce Smernis to the world of Harley dealerships.

Although, he said, some of Smernis’ experience at Microsoft transfers over.

“It boils down to people management,” he said. It’s hard to learn, he said. You just have to have it. And Smernis does.

“He basically understands the principle of giving people the tools they need to do their job, and let them do it,” he said.

Smernis lives in Florida now, on Islamorada, in the Florida Keys. Three years ago he was able to move back to his home

PHOTOS BY GENNA MARTIN / THE HERALD

Sean Bacon installs a bigger engine on a bike in the workshop at Sound Harley-Davidson. The Marysville shop aims to cater to the needs of Harley-Davidson riders.

Scott Smernis started Sound Harley-Davidson nine years ago after working for Microsoft for a decade.

state and still keep an eye on his dealership. He can monitor the security cameras from his phone and uses Skype for meetings with his staff.

“The technology allows me to kind of have this lifestyle,” he said. He visits the dealership in person every few weeks.

Cannady said the system works well.

“We’re in constant communication,” he said. “It’s nice to have the owner step away sometimes, recharge, come back.”

Sound Harley-Davidson opened in 2006. Since then, the dealership has been highly decorated by the Harley-Davidson company, winning seven Bar and Shield Circle of Achievement Awards in nine years.

They just won a bronze award for the 2014 year. They have also twice been selected as a top 100 dealership by Dealernews, a trade publication covering

North American motor sports dealers.

For 2014, Sound Harley was the only Harley-Davidson dealership in the state to make the top 100 list.

Of all the Harley dealerships in the U.S., about a hundred per year are awarded Bar and Shield awards, in levels from platinum to bronze. In giving out the awards, Harley-Davidson looks at each dealership’s operation, facilities, financials and customer service surveys.

“I’ve got a really fantastic management team,” Smernis said. “We run a really tight ship operationally and financially.”

But the key component of Sound Harley-Davidson’s success, he said, is in their customer service.

“We run a very honest and reputable dealership,” he said. “We try to produce an experience.”

With each customer, they want them to

go home with a good story that they tell around the dinner table, Smernis said, “a story that starts with, ‘You won’t believe what happened at Sound Harley.’”

That story could be anything, he said, whether it’s about how they got help with their parts or the maintenance team went above and beyond or an employee found a rare jacket at a dealership in Idaho and had it shipped to the store for the customer.

“Things that just don’t happen to you normally when you go into any store these days,” Smernis said.

Smernis and the rest of the team made it a priority from day one to create an environment that makes customers feel welcome, Cannady said.

“There’s an ambiance at this dealership that isn’t like any other dealership, and I get this feedback a lot from other customers,” Cannady said. “You’re going to walk into this place; you’re going to feel good about being here.”

The dealership, like many Harley-Davidson dealerships, is more than just a place to buy a motorcycle. It does daily rentals. It’s a full service repair shop, it offers riding gear and Harley-branded clothes. Parts and accessories is big for Harleys.

“Almost everybody accessorizes their Harleys,” Smernis said. “Nobody leaves their Harley stock.”

Each Harley dealership has its own chapter of the Harley Owners Group, a club that goes on rides and does charity events together.

“The thing about Harley is it’s not just the motorcycles, it’s the lifestyle,” Smernis said. “When you buy a Harley, you’re not just buying a Harley, you’re buying into a family and a community.”

June 2, 9

June 2015

Port Commission Mtgs CALENDAR Port of EVERETT June 2015 June 6CALENDARIndependent Economic Study Finds the 2015 June 2015 June 2015 Port of EVERETT Marina & Jetty Island June CALENDAR Port of Everett Supports 35,130 Regional Jobs Port of EVERETT Cleanup Day Market Sunday Farmer’s CALENDAR Port of EVERETT June June2,6June June 9 Port Commission Mtgs American Cancer Society June June 2, 9 June Relay for2, Life 9

REPORT REPORT REPORT REPORT Creating Economic Opportunities JUNE 2015

Sunday Farmer’s Market

Sunday Farmer’s Market

THE HERALD BUSINESS JOURNAL 5

Creating Economic Opportunities

June 6

Sunday Market Port Commission Mtgs PortFarmer’s Commission Mtgs Independent

June June June 2,625 9June 6

Economic Study Finds Creating Economic Opportunities Creating Economicthe Opportunities

Marina & Jetty Island Independent Economic Study Finds theFinds Jobs Port of Independent Everett Supports 35,130 Regional Cleanup&Day Economic Study the Marina IslandBegin Summer Jetty Concerts Marina & Jetty Island Port of Everett Supports 35,130 Regional Jobs Day Mtgs Port Cleanup Commission Port of EverettCreating Supports 35,130 Regional Cleanup Day Economic Creating Economic Opportunities Opportunities American Cancer Society American Cancer Society Relay for Life Relay for Life American Cancer Society Marina & Jetty Island EXECUTIVE Relay for Life Cleanup Day

June 6

June 6 June 6 Briefly June 6

June 25The Port of Everett June Port of 25

Jobs

Independent Economic Study Finds the the Port of Everett Supports 35,130 Regional Regional Jobs Jobs

25 June 6 June Summer Concerts Begin Briefly Summer Concerts EVERETT Summer ConcertsBegin Begin

earned an Environmental Award from the American CancerWashington Society Public Ports Association for its Relay for Life EXECUTIVE Port of The Port of Everett Waterfront Place EVERETT EXECUTIVE earned an EnvironPort of Cleanup projects.

The Port of Everett mental Award from the

Briefly Briefly June 25

A new study of the economic impacts of • $583 million in local purchases the Port of Everett found that Port operations • Personal wages and local EVERETT Washington PublicEXECUTIVE Ports supported 35,130 regional jobs in 2014, up 133 consumption related to the port-sector earnedPort an of EnvironSEAPORT The Port of Everett Association for its Summer Concerts Begin mental Award from the jobs from 2012, according to an independent increased to $3.9 billion, with the average EVERETT A new study of the economic impacts of • $583 million in local purchases Waterfront Place earned March through June an hasEnvironWashington Public Ports analysis by Pennsylvania-based Martin annual the Port of Everett found that Port operations • Personal wages andsalary local of those directly employed Cleanup projects. mental Award from the been particularly busy supported Association for its 35,130 regional jobs in 2014, up 133 consumption related to the port-sector Associates. by port-related businesses equating to SEAPORT Washington Public Ports supporting the logistics jobs from 2012, according to an independent increased to $3.9 billion, withpurchases the average A new study of the economic impacts of • $583 million in local Waterfront Place March through June has The study found the Port’s Marine Cargo and $86,703.

Association for its by Pennsylvania-based Martin analysis annual of those employed • salary Personal wagesdirectly and local Cleanup projects. chain for energy been particularly busycargoesthe Port of Everett found that Port operations Associates. by port-related businesses equating to Industrial Properties support 33,376 direct, In addition to regular activity, the Port of A new study of the economic impacts of • $583 million in local purchases Waterfront Place supporting the logistics supported 35,130the regional jobs in 2014, up 133 consumption related to the port-sector and a large bridge project The study foundthe Port’s Cargo $86,703.

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– 4 p.m., Market Owners, Gary Purvis Karen a variety of goods, ranging from locally The Everett Market has and generous support of local growers, be the biggest yet, featuring farm fresh to maintain its economic contribution, despite invest $134.2 million, $44.5 million this year Marina officeitsfor details to maintain its economic contribution, despite invest $134.2 million, $44.5 million this year details extended season for local vendors. support your vendors marketsupport season.” everettfarmersmarket.net. nd The Everett Market has andthis generous ofgenerous local growers, be 2015 the biggest featuring farm fresh returned for its 22 season atbroad theFarmer’s Portthe of value-added producers and our local goodness and homemade wares from rain“We orFarmer’s shine, the Everett Farmer’s Erikson said.

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This construction activity will support truly appreciate the The 2015 market is anticipated to at 425.259.6001. alone.

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He that “continued approximately 3,300 temporary construction of thru Martin Associates.

He noted noted that “continued approximately 3,300 temporary construction Everett waterfront now Oct. 18.Owners, artisan entrepreneurs,” Everetta Farmer’s more than 80 vendors.

Patrons cancan expect On Sundays from 11 a.m.

– 4 p.m., Market Gary Purvis and Karen variety of goods, ranging from locally local artisan entrepreneurs,” Everett Farmer’s Market thru Oct. 18. from more than 80 vendors.

Patrons expect a vaStay Connected!

Information you like to Commissioners CEO/Executive Director Promenade located at 1600 W. Marine whose efforts in their field ofwould specialty flowers and more. investment in port infrastructure is necessary jobs over the next five years. investment in port infrastructure is necessary jobs over the next five years.

On Sundays from 11 a.m.

– 4 p.m., Market Owners, Gary Purvis and Karen a variety of goods, ranging from locally rain or shine, the Everett Farmer’s Erikson said.

“These hard-working farmed fruits and vegetables, packaged Owners, Gary Purvis and Karen Erikson said.

“These On Sundays from 11 a.m.

– 4 p.m., rain or shine, the riety of goods, ranging from locally farmed fruits see in next month’s update?

Troy McClelland/District 1 Les Reardanz Visit www.portofeverett.com View Drive. The 24-week market opened serve to benefit the and greater Everett and Reardanz A new feature to the Market this year and rain or shine, the Everett Farmer’s Erikson said.

“These hard-working farmed fruits and vegetables, packaged in order for the Port to sustain grow its reiterated that the Martin Please e-mail Tom Stiger/District 2 ‘Like’ us on Facebook; ‘Follow’ in order for the Port to sustain and grow its Reardanz reiterated that the Martin hard-working business owners are community memEverett Farmer’s Market will fill the Port’s South Marivegetables, packaged and ready to eat foods, arts Market willWaterfront fill the Port’sPlace South Marina business owners are community members and ready to eat foods, arts and crafts, The one week earlier than last year and is Snohomish County population.

Know your is a nine-week Kids Place: Learn, Explore, lisam@portofeverett.com Glen Bachman/District 3 Place us on Twitter and Instagram Market will fill the Port’s South Marina business owners are community members and ready to eat foods, arts and crafts, bers whose efforts in their field of specialty serve to economic contribution.”

Associates’ findings “also show how vitally na Promenade located at 1600 W. Marine View Drive. and crafts, flowers and more.

Promenade located at 1600 W.has Marineeconomic whose efforts in their field of specialty flowers and more. findings “also show how vitally contribution.”

Associates’ Central Project Office Office has closing two weeks later to provide an farmer; know your food.

Come and Grow starting June 21.year Visit Promenade located at 1600 Marine whose efforts in their fieldmeet of specialty and more. benefit the greater Everett and Snohomish County The 24-week market opened one week earlier thanW. A flowers new feature to the this Market this is a nine-week View Drive.

The 24-week market opened serve to benefit the greater Everett and A new feature to the yearin Port activity also contributes: important ititCanopy isis that investment ports Port activity also contributes: important thatMarket investment inour ourthis ports opened attwo Waterfront Waterfront View Drive.

The 24-week market opened serve to benefit the greater Everett and A new feature to the Market year starting extended season for its local vendors. support your vendors this market season.” everettfarmersmarket.net. population.

Know your farmer; know your food.

Come last year and is closing weeks later to provide an Kids Place: Learn, Explore, Grow Canopy one week earlier than last year and is Snohomish Countyinpopulation.

Know your is a nine-week Kids Place: Learn, Explore, •year $373 million state and local taxes; and landside transportation infrastructure be • $373 million in state and local taxes; and landside transportation infrastructure be Center, 1205 Craftsman one week earlier than last and is Snohomish County population.

Know your is a nine-week Kids Place: Learn, Explore, Craftsman meet and support your vendors this market season.” extended season for its local vendors.

June 21.

Visit everettfarmersmarket.net. the broad Theyour 2015 market anticipated to Canopy starting June 21. Visit closing“We two truly weeksappreciate later to provide an farmer; know food.

Comeismeet and Grow $220.8 million was collected at the state a high priority so that the U.S. can remain a $220.8 million was collected atseason.” the a and high priority so thatstarting the U.S. remain a closing twoby weeks later to provide an farmer; know your food.state Comeeverettfarmersmarket.net. meet Grow Canopy Junecan 21. Visit Way,season Ste. 107.

Stop by extended for itsStop local vendors. support your vendors this market level, and $152.2 million at the local level global competitor, providing these positive extended season for its local vendors. support your vendors this market season.” everettfarmersmarket.net. level, The and2015 $152.2 million at the local global competitor, providing these positive andtruly check it out. the broad “We appreciate market is anticipated to level Stay Connected!

Commissioners CEO/Executive Director The 2015 market Information youtowould like to “We truly appreciate the broad is anticipated

Briefly EXECUTIVE SEAPORT

MARINA

REAL ESTATE

Troy McClelland/District 1 Les Reardanz see in next month’s update?

Visit www.portofeverett.com Everett Farmer’s Market Kicks Off Extended Season at the Port of Everett at the Port of Everett Stay Connected!

Commissioners CEO/Executive Director Information you would like to Tom Stiger/District 2 Please e-mail ‘Like’ us on Facebook; ‘Follow’

Stay Connected!

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6 THE HERALD BUSINESS JOURNAL

JUNE 2015

COVER STORY

Housing market’s wild ride

By Jim Davis

The Herald Business Journal Editor

R

emember when the housing market collapsed?

Yeah, that’s so 2007.

The market has bounced back, homes are being sold quickly and sellers are often getting what they ask for properties, and sometimes a little more.

“Inventory is controlling the day,” said David Maider, owner-broker of Windermere Real Estate/M2 in Everett. “There are a low amount of homes on the market and a relatively high number of buyers who want to take advantage of the prices and low interest rates. All of those things point to a market that generally favors the seller.”

Consider this: In April 2011, the median price for a home in Snohomish County was $225,000. Just four years later, this past April, the median price for a home in the county was $335,000.

That’s an increase of $110,000, a jump of 48 percent.

While home prices fluctuate month to month, the arrow has been pointing up, and it’s been pointing up for some time.

That’s not to say the market is back to pre-recession levels. Home prices haven’t reached the top of the market set in 2007, when the median price was better than $350,000 some months.

Still, it’s in the same ballpark.

On the frontlines of the housing market are Connie Mennie and her husband, Ralph.

They’ve owned their 100-year-old home for 17 years in a historic part of west Stanwood. It’s where they raised their three kids. They wanted to sell the house four years ago when their youngest, Jake, graduated from high school, but they didn’t because the market was down.

Connie Mennie spends four hours each day commuting to her job as a customer communications supervisor at Sound Transit in Seattle.

“I want half the house and half the commute,” Mennie said. “It’s a great place to raise a family, but I work in downtown and my husband works in Maltby.”

They put their house on the market last fall but only got a few nibbles. They took it off the market in December and put it back up more than a month ago. The number of people looking at the home has been night and day.

That’s led them to ask the obvious question: Where will they move when their home sells?

“Every house we see that we like sells within a week, and I don’t want to make an offer until we know our house is sold,” Mennie said. “I like to plan things and I’m living with a lot of ambiguity right now.”

Someone who can relate is David Floan.

He’s the executive vice president of production for Evergreen Home Loans, overseeing 35 offices in six states, including a Marysville office.

Like the Mennies, he, too, is looking to

KEVIN CLARK / THE HERALD

Ralph and Connie Mennie are looking to sell their Stanwood home to move closer to their jobs. But they’re worried about finding their next home: “Every house we like sells within a week”

“I like to plan things out and I’m living with a lot of ambiguity right now.”

— Connie Mennie

The Mennies put their 100-year-old home on the market last year, but had just a handful of people visit. They put it back on the market this year and people have flocked to it.

sell his home, but he doesn’t know where he’d move.

“I’m personally prepared and ready to go, but the problem is I can’t find anything I want to buy,” Floan said.

While more people are putting their homes on the market, those new listings haven’t kept pace with the homes actually being sold.

In April, the most recent month of available data, homeowners in Snohomish County put 1,702 properties on the market, up from 1,591 homes a year previous.

But the total number of listed properties for the county dropped from 2,237 to

1,937, a decrease of nearly 17 percent.

It’s considered a healthy market when there are six months’ worth of homes in an area. The supply of homes is measured by the amount of time it would take for the current inventory of homes to be sold if no new homes were listed.

Some parts of the county, like the Mill Creek-Mukilteo-Everett area, have less than a month of supply.

One of the factors is the recession.

While home prices have increased, many homeowners haven’t built enough equity to be willing to sell and look for a new one.

People build equity two ways: by paying down the principal and by watching the value of their home increase year after year. Historically, homes increase in value in the Puget Sound area 4 percent to 5 percent per year, Floan said. That just didn’t happen during the recession.

In the past four years, homes have seen a surge in sales prices month after month.

Will it continue?

Floan thinks it will, but more slowly, “in a more modest, more historic pace.” One thing that will slow the increase in home prices is an increase in interest rates.

“If we see rates ratchet up, that’s going to slow things up because there will be fewer buyers who can qualify for a home,” Floan said.

Real estate observers have expected interest rates to climb eventually, although they’ve hovered at historic lows for many years. Even if they climb, they’ll probably only come up slowly, said Deidre Haines of Coldwell Banker Bain.

“I’m pretty sure we’re going to continue to see a pretty robust market,” Haines said. “I don’t anticipate any major

JUNE 2015

THE HERALD BUSINESS JOURNAL 7

COVER STORY

— Tim Ellis declines anytime soon.”

One of the market naysayers is Tim Ellis, who writes the blog Seattlebubble.com. He started the blog before the recession out of frustration that homes didn’t seem affordable. Despite the name of the blog, he hasn’t always been down on the housing market in metro Puget Sound. He eventually did buy a home in south Everett in 2011.

But he’s raising questions about the market again. In a blog post this spring, he questioned whether the increase in the market is “Seattle Bubble 2.0.”

He noted similarities between today and seven years ago: double-digit rate increase in sales prices, low inventory and homes selling for more than the asking prices.

He also noted some differences, chief of which is that the no-money-down loans of the past have been regulated away and buyers are more cautious.

It all adds up to a weird market, Ellis

Snohomish County house prices rebounding MEDIAN PRICE

$350,000

$349,950

$335,000

$300,000

$250,000 $225,000 $200,000 APRIL 2006

2007 2008 2009 2010 2011

2012

2013

2014

2015

THE HERALD

said. Many home buyers are putting a substantial amount of money down on new homes, he said. It’s possible that other things are at play. Maybe there’s a tech bubble that could burst and hurt the housing market in the Puget Sound region. Maybe foreign investors could dry up for reasons that have nothing to do with the region.

“If we are in another bubble, I feel like the outcome is going to be very different, but I don’t know what it will look like,”

Ellis said. And it’s possible that Snohomish County and the Puget Sound region are experiencing a shift in which property values climb into the rare air of areas like New York and San Francisco.

And that would be disappointing in another way, Ellis said.

“I bought a house in 2011, but my perspective is still the buyer’s perspective,” Ellis said. “It seems like that opportunity has evaporated for the people who are out there trying to buy today.”

Real estate professionals say they don’t think there will be a collapse in home prices anytime soon.

“I don’t think we’re anywhere near in a position to worry about another bubble,” said Haines with Coldwell Banker Bain. “The increase in appreciation has been pretty steady. It hasn’t gone up overnight.”

There are a lot of positives to the market right now, said Maider, owner-broker of Windermere Real Estate/M2 in Everett. Interest rates are still historically low, employment is up and consumer confidence is high.

While King County is becoming less affordable, that makes Snohomish County more attractive, he said. As for supply, there are fewer distressed homes now than just four years ago. New construction still hasn’t geared up. Maider believes that all makes a healthier market than eight years ago.

“The demand feels real,” Maider said.

“I think the market is behaving like the market does when there is a low supply of inventory and a lot of demand in the marketplace.”

As for people being priced out of the market, it’s a legitimate concern, Maider said, especially since wage levels haven’t kept up with price increases.

“I think my gut response is it is all supply and demand,” Maider said. “If housing gets too high then fewer people will buy and prices will come down to the point where people can start buying again.”

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8 THE HERALD BUSINESS JOURNAL

JUNE 2015

Frontier exec talks adversity, success

By Jim Davis

The Herald Business Journal Editor

PHOTOS BY MARK MULLIGAN / THE HERALD

Frontier Vice President and General Manager Vicky Oxley oversees the Washington area for her company. The regional office suffered two major outages in her first months on the job.

recently started offering Frontier’s 2Fast symmetrical broadband. Oxley, who lives in Bellevue, enjoys hanging out with a new chocolate lab puppy named Roma and going for hikes in Western Washington’s vistas.

She’s also studied music most of her life and she, a partner and an accompanist sing opera at small soirees or gatherings as a charity auction item. They sang at the Rotary district conference in May at the Tulalip Resort Casino.

“We like to say we do all of frosting and none of the cake,” Oxley said. “We just do the songs that people know like from a commercial or a movie like from ‘Diva.’”

Oxley took some time to talk about her role in Everett, the outages and Frank A.

Buffalo, the mascot Frontier adopted in 2013. The following interview has been edited for length and clarity.

How is your industry changing?

For us, for Frontier, we’ve been a telephone company for many, many years however we are fully into broadband, fully into the future products and services.

There are a lot of providers out there and I would put Frontier’s products and services at the forefront of what is available in the market today and when you couple that with the local engagement model that we embrace it’s really first class.

What keeps you up at night?

Making sure that our customers

whether they’re residential or commercial have exactly what they need. The best possible customer experience is a customer who never calls. Their service is working exactly how they thought it should work.

How do you hope to grow in this area?

I hope we grow our commercial business. We have a very solid group of account executives who are highly skilled and I really think we have an opportunity to grow our business fairly substantially in the commercial space particularly because of the products and services we have available to customers today. In the residential area, now that we have the 2Fast symmetrical on Fios, customers are call-

1309505

EVERETT — If there’s a wrong time to take a job as a top executive, Vicky Oxley found it.

In February 2013, Oxley joined Frontier Communications to lead the company’s Washington territory at the regional headquarters in Everett. Within the next year and a half, the company saw telephone, Internet, television and even 911 service knocked out for thousands of customers not once, but twice.

The first time happened during the Oso landslide on March 22, 2014. The landslide killed 43 people burying a stretch of Highway 530 and wiping out Frontier’s lines for Darrington, Oso, the Sauk-Suiattle Reservation and the Lake Cavanaugh community. Frontier was able to restore temporary service within two days to the communities.

Just a few months later in September, a contractor working on a storm drain in Redmond accidentally cut through one of Frontier’s main lines, shutting down service to the city and several surrounding areas. Again, it took days for crews scrambling to get service restored.

While outages happen, the severity of both was unusual for any telecommunications company. Oxley has nothing but praise for the people at her office for their work in those days. She notes the Oso tragedy was especially personal for her employees, many of whom live in north Snohomish County.

Oxley comes to Frontier with a great deal of telecommunications experience, working for years at McCaw Communications, continuing when it became AT&T Wireless and then Cingular. She also spent about four years at Whatcounts, an email marketing startup in Seattle.

At Frontier, Oxley is the vice president and general manager for Washington, which stretches from Snohomish County to the Canadian border. Oxley is in charge of a little more than 900 employees, with 480 based in Everett. She’s excited about what the company offers both residential and commercial businesses. Frontier touts that it has spent $200.21 million in the past three years upgrading service in Western Washington. The company

JUNE 2015

THE HERALD BUSINESS JOURNAL 9

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Frank A. Buffalo was adopted as the mascot for Frontier in 2013. This statue sits at Frontier’s regional offices in Everett.

meeting and announced that broadband, high speed Internet service was back up and operational.

Frontier seems unique in that there’s a lot of women leadership.

It really does cultivate and encourage female leadership across the whole company. Maggie Wilderotter, who is today the executive chairman of the board of directors, is our senior-most leader. When she started with Frontier in 2004 as our chairman and chief executive officer, we didn’t have any women in senior leadership roles. Today we have six regions and two of our region presidents are women and six of our 12 board directors are women. Across the whole company, we have 5,920 women out of 17,800 employees and 570 of those are in management positions. And 32 of those are actually in senior leaderhsip roles.

What about in Redmond?

The Redmond outage was very different. It was Sept. 20. It was actaully a thirdparty construction crew working for the city of Redmond that was replacing a storm drain and they cut an 18-way duct bank filled with fiber and copper cables.

It took down service in downtown Redmond and surrounding areas, surrounding neighborhoods. We were able to restore 911 service in 24 hours. We were able to restore Fios Internet and Fios TV within four days. We try to get really creative in these instances where customers are out of service while we’re working through the complete restoration.

Since you started, you had two major outages, one in Oso and another in Redmond. What happened in Oso? The Oso landslide happened on Saturday, March 22. There were four communities involved, Oso, Darrington, Lake Cavanaugh and Suik-Suattle tribe. Darrington and the Suik-Suattle in terms of the telecommunications industry were in survivable mode. They had 911 and they had local phone service. Oso and Lake Cavanaugh were completely cut off.

For both of those outages, we were fortunate in that we had crisis communications already outlined and emergency preparedness plans already in place. We had to get out there very, very fast to assess the situation. In any disaster, getting 911 service back up and operating is our No. 1 priority no matter what.

We weren’t really allowed to go into the landslide area to lay temporary fiber until Monday afternoon. So the tragedy struck on Saturday morning. We couldn’t get in until really the responders and the public officials said, ‘OK, Frontier you can go.’ In five hours, we laid 14,000 feet of 24-strand, temporary fiber. This was on the mountain, this was through ravines, anywhere that we could string it to get it up to so we could get operational as fast possible.

At 9 o’clock on Monday night, we actually got to go to the Darrington Community Center where they were having a

How are employee relations?

My approach or my belief is that people are people. No matter what role they’re in you can create a culture where people want to come to work and they want to thrive. I personally think we have some of the best employees anywhere I’ve ever worked. You asked about these outages, what our technicians and employees did during those outages, it is absolutely astounding. I do think we have an outstanding group of people across the board and that’s at every layer of the organization.

Tell us about Frank A. Buffalo.

Frank is awesome. We take Frank out to events like AquaSox games or out to a local engagement events. We have a Frank costume that one of our folks usually wears. It’s really fun to watch children run up to Frank and want to get their picture taken with him. I think Frank is whimsical, approachable, very unusual to have as your mascot. Does it speak to our rural roots? Yes, I think it does. I think he makes you smile.

What should I ask you that I haven’t asked you?

One of the things that we’re very proud of here at Frontier is we are a 100 percent U.S.-based workforce. We’re a company that backs and supports hiring our veterans and military. In this area, it’s about 16 percent of our workforce, which I think is significant.

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THE HERALD BUSINESS JOURNAL 11

Economic Alliance honors two execs

By Jim Davis

The Herald Business Journal

TULALIP — The CEO and president of Arlington’s Senior Aerospace won recognition for his success in business and community involvement in Snohomish County.

Jerry Goodwin received the John M. Fluke Sr. Community Leader award May 14 at the Economic Alliance Snohmish County’s annual meeting at the Tulalip Resort Casino.

“We’re all leaders here in Snohomish County and I truly believe that it is important that we lead by example,” Goodwin told the crowd of several hundred. “And ensure our county and region thrive in good times and also very difficult times.”

Steve Klein, who retired earlier this month as the general manager and CEO of Snohomish County PUD, was given the Henry M. Jackson Citizen of the Year Award.

Also honored were Phil Bannan Sr., the owner of Scuttlebutt Brewing, and David Beyer, president of Everett Community College. Bannan received The Herald Business Journal’s Entrepreneur of the Year award and Beyer won the paper’s Executive of the Year award.

Goodwin was praised for his entrepreneural approach to bringing together Aerospace Manufacturing Technologies, Damar Aerosystems and Absolute Manufacturing under the umbrella of Senior

PHOTO COURTESY OF CARL MURRAY

Senior Aerospace CEO and President Jerry Goodwin won the John M. Fluke Sr. Community Leader award May 14 at the Economic Alliance Snohomish County’s annual meeting.

Aerospace. He also served as United Way of Snohomish County’s campaign chair. More than 600 employees for his companies volunteer hundreds of hours of service each year. After the Oso disaster, employees were deployed to gather and deliver supplies and helped open an emergency family resource center.

Klein was at his daughter’s graduation from college and could not attend

the luncheon. He delivered a recorded video message after receiving the Jackson award, which is named after the longtime U.S. senator from Everett.

“When I came into the energy industry, Sen. Jackson was chair of the Senate Committee on Energy and Natural Resources,” Klein said. “Firsthand I saw the great accomplishments he brought about for the Northwest and the country.

Also some of my most dearest friends in the industry are people who who worked on the staff for Sen. Jackson. It’s very meaningful to be associated with him and this award.”

Earlier this spring, a PUD worker accused Klein and others of steering lucrative contracts to a private consulting firm owned by a former utility employee.

That is being looked into by an independent investigator.

Bannan won the Entrepreneur of the Year award for his role in creating and expanding Scuttlebutt, one of the first microbreweries in Snohomish County.

Scuttlebutt is undergoing a major renovation that will double the size of its downtown Everett brewery, allowing the business to produce up to 24,000 barrels of beer. Bannan was at a family reunion and also could not attend.

Beyer was chosen this year for his role in leading EvCC, which opened the new Advanced Manufacturing Training & Education Center last year and for his work with Washington State University as it takes control of the University Center.

He also praised partnerships between the college and the people in the room.

“With partnerships with all of you, with a talented faculty and staff, we make a difference and we touch a lot of lives,” Beyer said. “I’m very honored to receive this, but I’m even more pleased to say it’s about Everett Community College and the faculty, staff and students there.”

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12 THE HERALD BUSINESS JOURNAL

JUNE 2015

Meet Mr. Fix It for restaurants, bars

By M.L. Dehm

For The Herald Business Journal

At some point, every person imagines what it would be like to own a restaurant.

They know the type of food they would like to serve and the type of staff they would like to employ.

The problem comes when someone without any experience actually takes the plunge and buys a restaurant. It happens fairly frequently which is one of the reasons why restaurants are one of the businesses most likely to fail.

Enter Micha Cornelius. He is the director and owner of the Bartending Academy of Mill Creek (soon to become the Bar School of Mill Creek) as well as the executive chef of the Cafes Inc. chain which includes the Sawmill Cafe in Mill Creek, Mukilteo’s Speedway Cafe, Crystal Creek Cafe in Bothell and others.

Cornelius, a former restaurant owner himself, is also a restaurant and bar consultant. His clients range from those who have just purchased a bar or restaurant for the first time and haven’t a clue what happens next to established restauranteurs who have a feeling that something isn’t right but can’t quite put their finger on it.

“When the food costs go up and the liquor costs go up — that’s when I get the phone call,” Cornelius said.

He is always amazed at how many people are tempted to buy a restaurant or bar when they have no background in the

M.L. DEHM / FOR HBJ

Micha Cornelius trains about 250 to 300 bartenders a year at his Bartending Academy of Mill Creek. He also consults with restauranteurs on best practices.

business. His own background is solid.

A graduate of culinary arts and business in his native Berlin, Germany, Cornelius opened his own restaurant, Micha’s Place, in Tacoma in 1999.

Cornelius sold that restaurant when his wife April was expecting their first child because he knew from experience a business owner must be onsite up to 80 or 90 hours a week if they want to be sure the

restaurant is run properly. He wasn’t willing to make that commitment to a business while starting a family.

His next venture in the industry was to help open up a couple of nightclubs in Tacoma. That was when he made his first big connection with the bartending school industry. Short-staffed one busy night, Cornelius tried to help out behind the bar at one of the clubs.

“I didn’t know any American drinking habits and I’m a pretty simple drinker,” he said. “They started throwing all of those drinks at me and I didn’t know what to do.”

Determined not to have that happen again, he sought out classes in bartending. A successful stint at the Bartending Academy of Tacoma went so well that he soon became an instructor. By the time his wife changed jobs and they moved to Mill Creek in 2010, Cornelius was ready to open his own bartending school franchise.

Currently, his bartending school is graduating 250 to 300 students a year.

Cornelius is an exacting taskmaster but his students have an 82 percent placement rate upon graduation and they are set for what can be a very lucrative career.

The drawback to the career is that bartending jobs, particularly the lucrative ones, are fast-paced and high stress. Many bartenders burn out quickly. But so do bar and restaurant owners.

“If you own a bar — you’re going to be an 80 to 90 hour a week guy. Every minute you’re not there, someone is stealing from you,” Cornelius said.

This stealing isn’t usually in the form of actually taking money out of the till and putting in a pocket. It’s more subtle.

In his role as a consultant, it’s Cornelius’ job to help restaurant and bar owners find out where the profits are going when they’re not going into the till. When a

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bartender pours a friend or a good tipper an ounce and a half instead of an ounce, that’s stealing.

There are also the cash payments that go straight into the tip jar and those servers who eat all the time yet have no voids or personal tickets to cover their meals. It’s not uncommon for employees who are dating to steal together, Cornelius added. Then there are the instances of kitchen waste. If avocados are used on one sandwich, the chef will have to find other ways to use the perishable to prevent the whole case from rotting.

“If you use one item, you have to find at least two other applications for that one item,” Cornelius said. “I go through the menu. I look at the drink menu, the (point of sale) system and find weaknesses.”

One common weakness is for business owners to forget to raise their prices when costs go up or to incorrectly figure what to charge for an item in the first place. Cornelius figures the item cost to make a specific beverage or menu item and then figures what the cost it should be to get a fair return on it. It can be a real eye-opener to a business owner who doesn’t know his costs. Another error he sees business owners make is to confuse revenue with profit.

“People have a misconception about revenue,” Cornelius said. “I don’t care how much revenue you have. You can have a million dollars in revenue and still just make $10,000 in profit. It’s not about the revenue. It’s the profit.”

That’s why it is so important to know what your business expenses are and

where every dollar is going. He has seen restaurants with business expenses around 92 or 93 percent of revenue. But all of the business expenses together should not add up to more than 85 percent or you won’t make enough money to survive, he explained.

Brooke and Randy Baker of Chanterelle restaurant in Edmonds have used both of the services that Cornelius offers — bartending school and restaurant consultation. When the longtime successful restaurant owners added a bar to their restaurant, they started by getting some of their existing staff trained at the bartender school.

“During our initial meeting with Micha at the school, we found out about his consulting services, and we later had him out to our restaurant at a time that was convenient for us,” Brooke Baker said.

The couple hadn’t had bar experience in 18 years so they found Cornelius’ advice on setting up the new addition extremely helpful. They learned about popular products, trendy cocktails, computer programming and pricing.

“Of course the liquor distributors had some valuable information for us, but they all have vested interests,” Baker said.

“Micha provided information without selling anything, which was refreshing and valuable.”

It’s this non-biased opinion, based on experience, that bar and restaurant owners have found so helpful. And they need every bit of help they can get if they want to keep their business from turning into a statistic.

THE HERALD BUSINESS JOURNAL 13

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14 THE HERALD BUSINESS JOURNAL

JUNE 2015

Marysville shop crafts pure chocolate

By Jennifer Sasseen For The Herald Business Journal

MARYSVILLE — Strita Supreme Chocolat is the real thing: A chocolate factory where organic dark chocolates are made from scratch, starting with cacao beans imported from the Philippines.

T h a t ’s John Henry why the Baylon shop’s website proclaims: “We MAKE chocolates not melt.”

“Some companies, they buy it by the blocks and they melt it,” said John Henry Baylon, who runs Strita Supreme Chocolat, which opened in 2012, with wife Remy Crain.

“We’re a maker, we make it.”

The proof is in the bags of raw cacao beans on display in a corner of the shop. If a chocolatier can’t show you cacao beans, chances are he’s not a true maker, Baylon said.

Unlike many chocolatiers, Baylon, 46, is also experienced in growing and harvesting cacao beans. He was in his early 30s when he started planting cacao trees with his father on land once owned by his great-grandparents in the Philippines. His father has since died and Baylon inherited the farm, which is run by cousins and where 6,000 cacao trees grow.

The “Strita” in Strita Supreme Chocolat honors his father. It’s a contraction of Santa Rita in Samar province, in the southeastern portion of the Philippines, where his father was born and where the farm is located, Baylon said.

The shop’s location at 10208 State Ave. in Marysville might seem an unlikely spot to get a chocolate fix. A psychic business is housed in one half of the building and next door is Planned Parenthood. Yet if the former is about spiritual health and the latter, female health, Baylon said his business is about health for all through eating dark chocolate.

“I want to show people what the real stuff is all about,” he said, adding,

PHOTOS BY MARK MULLIGAN / THE HERALD

Strita Supreme Chocolat bars are stacked on top of a display case at John Henry Baylon’s chocolate shop in Marysville. Baylon makes all of the chocolate bars from beans grown at a family plantation in the Phillipines.

“Health is wealth.”

Cacao beans have been called a superfood, with studies revealing various health benefits from eating dark chocolate every day in small amounts.

Dark chocolate is known to be rich in flavonoids, antioxidants that boost the immune system, lower blood pressure and reduce the risk of heart disease. And the darker the better, because darker chocolate contains more of the healthful beans.

The best chocolate is at least 70 percent cocoa and free of additives, Baylon said. His chocolate is organic and natural, with no added ingredients. That means no milk, which studies have shown reduces the antioxidant benefits of chocolate. Neither are there genetically modified ingredients. And there are no fillers, like the flour products some companies use in their chocolates, so everything is gluten free.

Strita chocolate contains only cocoa beans, cocoa butter — released by the cocoa beans during grinding — and cane sugar.

“If you want the real stuff,” Baylon said, “here’s the real stuff.”

The shop is open 11 a.m. to 6 p.m. daily and visitors can taste a vari-

“I want to show people what the real stuff is all about.”

— John Henry Baylon

Strita Supreme Chocolat bars are created from cacao beans like these that grow in pods.

ety of chocolate products.

Dishes of the healthful beans and nibs — the inside of the bean referred to as cocoa after roasting and grinding — line the glass counter of the small shop along with covered glass jars of chocolate samples. In the display case below is an arrangement of chocolate bars for sale.

Cocoa content of the 1.8-ounce bars ranges from 50 to 100 percent, with bars at the higher end priced at $4 each and bars with 50-75 percent cocoa content costing $3.50 each. Flavors include rock sea salt, wild ginger, lavender, lemongrass, roasted

chili, forest blueberry, orange, peppermint and cinnamon.

With no added sugar, the 100-percent chocolate bars are an acquired taste, Baylon said. Other Strita Supreme Chocolat products include small boxes of molded chocolate truffles for $7.50. Shelves behind the counter hold bags of chocolate-covered nuts and fruits, including tropical mango and rock salted mango. There is even chocolate-covered jerky, using jerky supplied by a local company, in flavors like teriyaki, chipotle and sweet red chili.

Baylon and wife Crain,

52, live in Everett, where Baylon works in Boeing’s quality department to fund the chocolate shop and his fledgling import/export business, Strita USA Enterprise. In addition to cacao beans, he is working on importing dried fish, a Filipino breakfast tradition, and medicinal teas, such as moringa and mangosteen, by sometime this summer or fall.

In the Philippines, where he and Crain grew up, chocolate is a way of life. Baylon said he learned chocolate-making from his aunt and grandmother, and remembers waking up in the morning with cacao trees outside his window.

Spanish and Portuguese explorers first brought cacao trees — botanically known as Theobroma cacao, Greek for “food of the gods” — to the islands from Central America in the 16th century, where they quickly took root and flourished.

Every Filipino drinks hot chocolate made in the ancient Mayan way, Baylon said. Known as tablea tsokolate (Spanish for tablet and Filipino for

chocolate) the hot drink is made by dissolving pressed dark-chocolate tablets in boiling water, then vigorously stirring with a wooden beater held between the palms called a batidor. The drink is made both with and without milk and a little sugar can be added to taste.

Baylon and Crain make the tablets and sell them in a tube labeled tabl’ea.

“Whether you’re poor or you’re a very rich guy, in the Philippines, the people have tablea in their kitchens,” Baylon said.

For Baylon and Crain, making chocolate in the old, traditional way is a labor of love.

She loves eating chocolate and she loves making it, Crain said.

“Especially if you get the product the way you want,” she said, “it makes you happy.”

As passionate as they are about getting it right, they are also passionate about dark chocolate’s health benefits.

“All the benefits that you get,” Baylon said, “you don’t get that from McDonalds.”

JUNE 2015

THE HERALD BUSINESS JOURNAL 15

Studio offers smashing good time

By John Wolcott For The Herald Business Journal

JOHN WOLCOTT / FOR HBJ

One of Melanie Galloway’s smaller artwork creations is this crab image, built from breaking glassware into smaller pieces to create an image of her favorite beach creature.

pieces of colorful glass.

That’s about a four-month process of planning and creating, but it teaches people patience and imagination in creating their finished product.”

This summer she plans a class for making artwork “with country fun, mosaics such as lighthouses, with the light shining on the water,” she said.

Her studio provides students with a place to learn new techniques, stretch their imaginations and receive guidance in assembling what often tends to be challenging projects.

The process is like creating your own puzzle pieces to make whatever you want the picture to be at the end.

“I have a huge imagination so this studio and the smashing glass technique is a perfect fit for me,” said Galloway, who lives

on north Camano Island.

There are many artists on the island, she said, but none of them doing this type of work.

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at the studio, Betty Stover, donated stained-glass and other supplies for classes.

People stop by for classes or to work on their projects a few hours at a time.

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The art is only limited by the imagination, Galloway said.

“Pieces can be made by putting plates or mirrors or other glass under a towel and hammering them into pieces,” she said. “Afterward, for one example, they’re applied to heart-shaped molds that I make. Each person’s finished design is always different, of course. The mold has a rod attached so the hearts can be used to decorate gardens or yards, for instance.”

She has a grinding machine and glass nippers for shaping the pieces and polishing their edges.

An epoxy is used to apply them to shaped molds, picture frames or whatever the artist is using for their final product. The finished artwork can include a mixture of dinner plates with patterns and varied colors, jewelry, stained glass, tumbled glass, stones, beads, seashells, ceramics or a variety of other media.

“It feels like a slow process sometimes. Some pieces take only hours, others may take weeks or even months of planning for yard sculpture, murals or other artwork. But people feel it’s worth it,” she said. “One woman wanted to make a peacock with

shapes needed,” Galloway said.

Her background for creating and teaching artwork techniques comes from her interior design classes at Bellevue Community College years ago, inspiring her to design her home from the floor up, with special motifs for each of her four children’s rooms.

She also made bathroom mirror borders with seashells and antique fishing lures. Friends began asking her how to make art like that and urged her to start her own art studio.

Along with her studio work, she’s now specializing in commissioned projects and competing for commercial projects.

For more information, contact Melanie Galloway at Smashing Art Studio, 10026 27th Ave., Stanwood, a block north of Highway 532, call 360-391-4628 or visit Smashing Art Studio on Facebook.

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JUNE 2015

Downtown renaissance may be here I

Tom Hoban Realty Markets

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n the late 1980s, a developer with big designs on downtown Everett came to town and built what was then called Colby Square (now Key Bank Tower), a 10-story, class A office building on the corner of Colby and Everett avenues. It was to be the first of many, he said.

But nothing more happened. The rent structures he needed to support a

higher-than-anticipated cost of construction weren’t achievable and the property fell out of his hands and landed with a local owner. He moved to Idaho and had success building condos after that experience. This has been an all-too-familiar pattern in Everett over the years: An out-of-town developer with big eyes makes a bet on Everett and the results are mixed, leaving

only a smattering of local landlords and developers with limited capacity to do more than one or two projects every few years when the market heats up enough to justify them.

That pattern may be broken this year when downtown Everett opens its new farmer’s market, two new apartment complexes and its second national brand hotel within a four-block radius.

What’s important about this wave is that it’s private-sector led, all market-rate product, and it is coming from a blend of local and outof-town investors. If they all succeed, Everett may attract others and create — finally — a rising tide that will float all ships.

Feet on the street with time, desire and disposable income in their billfolds after 5 p.m. has been the

missing ingredient in downtown Everett for years, so the particular uses being developed are strategic because they address that gap.

The new apartment product alone will house between 300 and 500 people with average household incomes between $30,000 and $80,000 per year who aren’t there today. Sprinkle in 100 to 150 or so hotel patrons in the two new hotels on a typical day and that’s a lot disposable income looking for a place to eat, shop, entertain, walk dogs, exercise and socialize after work.

Another step in reviving downtown is addressing the office vacancy rate. To do that will require a separate strategy tied to a joint private/public vision that would give businesses reasons to choose downtown to locate or start their businesses. Most of the office space today is occupied by government and there’s very little reason to be in downtown Everett unless you do business with those agencies.

Any strategy would need to draw in private sector jobs to balance that, leveraging commercial passenger service at Paine Field as a never-before-available convenience among other things.

Everett’s chances to do this improve a bit just by creating a vibrant place for people to live and then moving swiftly to having a fully functioning airport nearby.

The city and locals have done a nice job of improving the streets, creating an arts experience and now promoting events and activities to draw people in. It’s just been missing the after-5 p.m. crowd.

Can these new downtown projects create the buzz and interest? It depends on the pace that apartments are rented, the rental rates achieved and the hotel occupancy rates.

If those key performance indicators go well by industry standards, the renaissance dreamed of by so many may finally be a reality and this time sustain itself for some time.

Outside eyes are watching closely and remain poised.

JUNE 2015

THE HERALD BUSINESS JOURNAL 17

Customer mindset key to marketing however, are dominant in one or the other. Spotting these tendencies only requires observation and knowing what to look for.

The challenge for marketers and sales people is that the right thing to say (or present) to a transactional shopper will rub a rational shopper the wrong way. So understanding your business’ ratio of transactional to rational shoppers will help

you tweak your marketing mix. Example: If you have a 4-to-1 ratio of rational over transactional shoppers, you would focus on expertise and service attributes in positioning and presenting what you offer.

Delivering on your promise would be paramount, as your rational customer base will pay more for the “trust” factor. If most of your clientele is transactional, your strategy would

include frequent sales promotions and knowing what your competitors are charging. You’d be better off investing your resources in mystery shopping than service or retention programs.

Another “shopper set” is referred to the Quality, Cost, Speed triangle.

While these three attributes can influence purchasing in many product categories, they tend to be

more business-to-business oriented. It is advisable for those responsible for business-to-business development to qualify their prospective customers on how they would rank quality, cost and speed.

Adjusting what and how you market your product or service — based on your customers mindset — can convert more “would-be shoppers” into “satisfied customers.”

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arketers do their level best to understand the demographic composition of their target markets — and they should.

But that information paints only part of the picture. For a full customer portrait, you’ll need to brush up on your customers’ mindset.

Shoppers fall into one of two categories: transactional and rational. Roy H. Williams, best-selling author of “The Wizard of Ads,” refers to them as “shopping modes.”

Understanding the shopping mode, or mindset, of your customers will help drive many of your marketing decisions.

The first step is to know the traits and motivations of each category. The transactional shopper lives for today. These consumers like to research and shop many stores for the best price. Consumer Reports is directed toward this mindset. They love to negotiate and are not often loyal to a specific brand or company.

Although getting the best deal is the primary concern, they do not consider their time and travel as an expense, or part of the purchase price.

A rational shopper’s motivation is in direct contrast to that of a transactional bargain hunter. Rational shoppers consider future implications and are looking for a company or person they can trust, one who is expert in their field. These shoppers are far more loyal. Rational shoppers also consider their time as a part of the purchase price, and don’t enjoy the shopping process.

Another important dynamic to consider is that transactional shoppers visit several stores before going back to one (that has the best deal) to purchase. Rational shoppers usually go straight to their favorite store or business and make their purchase.

Many consumers, as with any psychological trait, have some of both tendencies to varying degrees.

The same person can also be more transactional in one product category and be more rational in another. Most consumers,

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JUNE 2015

Streetlights show cost-benefit analysis T

here are decisions that do not work out the way we expected.

This is not a perfect world and most certainly not one that is totally predictable.

Besides those decisions there are the other, more embarrassing choices. In private, at least, most successful entrepreneurs and managers will admit to a few bonehead decisions they made. Some of these may have been particularly memorable because they placed a fragile young company’s future in jeopardy.

One of the characteristics that so many of these flawed decisions have in common is that they were doomed from the start. Contrary to the popular saying, they didn’t make sense at the time.

The reasons why poor decisions are so often made, especially by inexperienced entrepreneurs and managers, sometimes involve deep psychological issues best left to the experts to analyze.

Most often, though, they are due to the decision-maker’s falling in love with an idea and closing his or her mind to the information that should have set off warning bells.

There is no foolproof way, literally, to prevent foolish decisions. Still, we are creatures of habit and developing a good habit — using cost-benefit analysis — can help us avoid many, maybe even most, of them.

Cost-benefit analysis is systematized common sense. That is what makes it all

James McCusker Business 101

the more valuable in a time where common sense is an increasingly rare and endangered.

What is involved in a cost-benefit analysis? In its simplest form, it is simply a listing of the total benefits, usually savings or additional revenue and a listing of the total expenditures necessary to obtain

those benefits.

For a labor-saving device of some sort, for example, the benefits would include the work-hours saved multiplied by the full hourly costs of the workers whose time would be saved. The cost side of the analysis would be the acquisition cost of the labor-saving device, including any up-front and periodic maintenance fees.

That’s the simplest form, and as we all know real life is rarely that simple. One of the reasons that equipment rentals are so popular is that they often make cost-benefit analysis considerably simpler.

Many businesses have found that the less visible costs of equipment acquisition, maintenance, and management are a resource sink and chronic budget busters. Sometimes, however, real life can be refreshingly uncomplicated. A recent

2

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We keep you informed on all things business…

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To read more An account of the LED project may be found at: tinyurl.com/ SnohomishCountyPUDStreetLights decision by the Snohomish County Public Utility District, popularly referred to as “PUD,” for example, was buttressed by a straightforward cost-benefit analysis.

The decision involved whether they should replace the existing HPS (High Pressure Sodium) street lights with more energy-efficient LEDs (Light-emitting Diodes.) There are more than38,000 streetlights involved, so they looked at a five-year project schedule and determined the costs of replacing them to be: Costs (Including LED acquisition and installation) Total Costs: $8,946,885 Benefits Energy Savings: $4,873,080 Operations and Maintenance Savings: $1,401,495 Total Savings: $6,274,575 That means that the costs exceed benefits by $2,672,310. On a five-year time horizon, then, the project is underwater by more than $2.5 million dollars. At that point, though, the replacement LED installation costs drop out, while the energy and operations savings continue.

In year six, the net savings will be $1.7 million and will clear its accumulated deficit during year seven. After that it’s all savings. PUD estimates the Net Present Value — the future savings discounted because we have to wait for them — of the project, on a 20-year time horizon, is about $6.4 million.

You might wonder why present the analysis at the five-year level, then, when it is underwater. There are at least two good reasons: (1) cash flow — the finance chief needs to know how much cash this project is going to need; and (2) the installation project will be completed in five years even though its financial tail will wag on.

Experienced hands will tell you that not all cost-benefit analyses are that straightforward.

Calculations are a lot easier with today’s spreadsheets; Net Present Value, for example, is a ready-built formula setup in Excel. By and large, though, the biggest problems come not from calculating what was included but what was left out; typically some significant costs, benefits or side-effects.

Cost-benefit analysis can really help managers of all businesses, large or small, by sharpening the thinking process that goes into decisions. It will not drain the creativity or productivity out of an individual or organization…but it will make us stop and think. And that’s the key to avoid a bonehead play.

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THE HERALD BUSINESS JOURNAL 19

Take control of your inbox and time be daunting to face a stack of books on your desk or your nightstand. If you don’t have time to sit down and read a book, but you still want access to the content, consider these alternatives: Getabstract.com is a great site with thousands of business book titles and summaries to choose from.

You choose the title and select the downloadable format of your choice.

From there, you’ll receive a book summary of the

key ideas that will take 10 minutes to digest.

Audible.com is an Amazon company with a multitude of book categories, including business and self development.

You don’t have to sit down and focus on reading, you can listen to books from your computer or the app. Listening to a chapter or two while you’re on the go in the car or on a walk, is a great way to combine two activities effectively.

■ Put it in your

pocket. I love this one.

When you come across articles, videos or anything else you’d like to take a look at later, you can put it in your ‘Pocket’ on getpocket.com.

When you’re ready to get back to what you were interested in, you can view the information from your computer, phone or tablet.

Remember, once you go back to review what you saved, you can always delete the information if it isn’t serving you well.

Let’s celebrate the

resources that we have at our fingertips without letting facts and data become an overwhelming beast.

Keep the volume manageable so you can benefit from new ideas today and not lose them due to information overload tomorrow.

Monika Kristofferson is a professional organizer and productivity consultant who owns Efficient Organization NW in Lake Stevens. Reach her at 425-220-8905 or monika@efficientorganizationnw.com.

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ecently, I asked a midnight oil take it all in? group of people I’ll address how to deal what sources of with the main sources of information cause them to information next. feel overloaded. I’m sure ■ By invitation only. we’ve only scratched the Your time is valuable and surface here. you’re in control of what How many of these you allow into your life, sources are on including email your list? newsletters, Email newssubscriptions, letters are comvideos, and monly saved to podcasts. If read later and you signed then clog up up for a daily the inbox. email because Videos with you wanted to business advice receive a free Monika received from report, that’s email newsletKristofferson OK. But if the ter subscripemails that land tions are saved in your inbox Office to watch later. daily are not Efficiency Videos that interesting or look funny or valuable, you interesting on get to unsubsocial media sites are easy scribe. Make sure you only to get sucked into as a invite and allow valuable break from work. tools, resources and inforBlog posts to read on mation into your inbox. every personal and busiYou don’t have time for ness topic you can dream anything less. up seem to stack up.

■ Make quick deciHealth product and sions. Recently, I read an food warning posts. It’s article on productivity that hard to resist reading, included the tip of making “Seven Foods That Will a decision in 10 seconds Make You Fat” or “Six or less or someone else Toxic Chemicals You’re will make the decision for Eating Daily.” What are you. Now, that may be a they? We must know. bit drastic, but I like where Podcasts promise enter- that’s going. tainment or advice on Of course there are marketing your business many instances when we or improving productivity. really do need to mull Free teleseminars are something over and take jam-packed with the latest time to weigh out the pros business tips, tricks and and cons before moving advice to dial into. forward.

Never-ending stacks of But, how many times books, e-books, literahave you put off someture, and articles sit in thing simple like reading piles-unread. an article or listening to a We are living in an webinar? amazing time with techIf you do that enough nology, endless resources times, you will end up and ease of access to with an overwhelming information. amount of information to This can quickly review. become a problem in Many people just shut relation to productivity. I down and don’t make a believe if we allowed ourdecision and that’s why I selves, we could literally hear about people with sit all day focusing solely thousands of emails in on the examples I shared their inbox. and not do a stitch of real Make quick decisions work. about the information you I am referring to work will allow to use up your that has a positive impact time and energy. on the bottom line of If you start a book, our businesses in the way video series or teleseminar of generating income, that stinks, close it, delete saving money or creating it or shut it down. You’re products. the boss of your inbox How do we receive the and the information you information we want and consume. need while keeping a bal■ Read efficiently. ance and not burning the When you’re busy, it can

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THE HERALD BUSINESS JOURNAL 21

BUSINESS BRIEFS EVERETT — Melissa Springer, general manager of the Hampton Inn Seattle/ Everett Downtown, has joined the board of directors of the Snohomish County Tourism Bureau. Springer has a total of 30 years of Melissa experience in the lodgSpringer ing industry and resort management, both in Seattle and California, EVERETT — Express Employment Professionals have announced the sale of its Everett office to Stacey Snodgrass and Mark and Sandy Hagen. The Hagens own two other Express offices. Snodgrass has been with the Bellingham Express office since 1997. The office will serve the greater Everett area with temporary help and direct hire employment and is currently accepting applications.

ARLINGTON — The City of Arlington’s attorney, Steve Peiffle, has received the 2015 Washington State Association of Municipal Attorneys’ Honorary Life Membership Award. This award is earned by serving at least 25 years as a city attorney or assistant city attorney in the State of Washington.

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EVERETT — Boys & Girls Clubs of Snohomish County has announced a new partnership with Coastal Community Bank. Coastal has chosen to be the nonprofit’s premier sponsor of the Youth of the Year program for Clubs. The yearlong program culminates with a dinner honoring Youth of the Year attended by board and key community members.

Long-term includes regularly scheduled vessels only.

Ship port calls 2015 YTD: 52 Barge port calls 2015 YTD: 16 Ship port calls 2014: 105 Barge port calls 2014: 80 May 23: Ocean Seagull, ECL May 26: Westwood Victoria, Westwood May 30: Ocean Seagull, ECL June 2: Westwood Pacific, Westwood June 7: Thorsky, Westwood June 9: Westwood Victoria, Westwood

Community Transit of Snohomish County with an Above and Beyond Award in recognition of extraordinary support of their employees who are active in the National Guard and Reserves.

EVERETT — Leadership Snohomish County recognized Economic Alliance Snohomish County with an inaugural Community Partner of the Year Award at

EVERETT — United Way of Snohomish County has hired Jacqui Campbell as director of marketing and communications.

Campbell is the former senior marketing manager of The Daily Herald. Campbell has over 12 years of experience in sales, advertising, account management and marketing. She Jacqui currently serves on the Campbell YMCA Everett board of directors, is active in the Junior League of Seattle and is a Rotarian.

LYNNWOOD — Lynnwood Public Facilities District marked the 10th anniversary of the opening of the Lynnwood Convention Center on April 30. In that time, the convention facility has hosted 3,900 events and more than 753,096

guests, generating an estimated $152 million in economic impact. An anniversary celebration is planned for the fall.

EDMONDS — Landau Associates has hired Cody Johnson as a senior engineer in the Edmonds Environmental Group.

Johnson has a background in environmental due diligence, site characterization, remediation design and hazardous building materials survey work.

Cody Johnson He holds a bachelor of science degree in civil engineering from the University of Minnesota and a bachelor of arts degree in physics from Lawrence University.

EDMONDS — FirstMark Insurance in Edmonds, an independent insurance agency, recently teamed with Seattle-based Pemco Insurance. Founded by Andrew Cowan, FirstMark Insurance has helped families and businesses find the right personal, commercial, and life insurance since 2013.

Correction The Tall Firs Disc Golf Course was built on the grounds of the nine-hole Monroe Golf Course. A story on Page 12 of The Herald Business Journal misstated the size of the original course.

Why EvCC?

MORE MOMENTS LIKE THIS At Everett Community College, we’re proud to be recognized as one of the nationwide leaders in student success by Achieving the Dream. But we’re even prouder of the more than 2,500 students who earned a degree or certificate from EvCC this year.

CONGRATULATIONS, CLASS OF 2015!

EverettCC.edu/Tour 1307204

Everett Community College does not discriminate on the basis of race, color, religious belief, sex, marital status, sexual orientation, gender identity or expression, national or ethnic origin, disability, genetic information, veteran status or age.

22 THE HERALD BUSINESS JOURNAL

1322913

JUNE 2015

PUBLIC RECORDS Bankruptcy filings 15-12076-KAO: Chapter 13, Todd F. Borseth and Tina Borseth; attorney for joint debtors: Jeffrey L. Smoot; filed: April 4; assets: yes; type: voluntary; nature of business: other; type of debtor: individual 15-12160-KAO: Chapter 7, Secure Inc.; attorney for debtor: Thomas D. Neeleman; filed: April 7; assets: no; type: voluntary; nature of business: other; type of debtor: corporation 15-12348-KAO: Chapter 11, South I-90 Limited Partnership; attorney for debtor: S. Plowman; attorney for special request: J. Cullen; filed: April 16; assets: yes; type: voluntary; nature of business: other; type of debtor: other 15-12459-KAO: Chapter 13, Chad Rollen Mitchell; attorney for debtor: Jason E. Anderson; attorney for special request: Michele S. Assayag; attorney for special request: Lisa M. McMahon-Myhran; filed: April 22; assets: yes; type: voluntary; nature of business: other; type of debtor: individual 15-12523-KAO: Chaper 11, John Joseph Michael and Michelle Bailey Michael; attorney for joint debtors: Larry B. Feinstein; attorneys for special requests: Daniel Bugbee, Christine A. Martin-Lord, Daniel Steinberg, James Miersma, pro se; attorney for interested party: Jody McCormick; attorneys for special requests: Zachary Mosner, Mark Bailey; filed: April 23; assets: yes; type: voluntary; nature of business: other; type of debtor: individual 15-12628-KAO: Chapter 7, Ehab Shafik and Mariam Shafik; attorney for joint debtors: Kenneth J. Schneider; filed: April 29; assets: no; type: voluntary; nature of business: other; type of debtor: individual

Snohomish County tax liens Federal tax lien 201504010423: April 1; O Howard Y (+), 3524 177th Place SW, Lynnwood 201504010424: April 1; Wilder2 Corp., 18715 12th Drive SE, Bothell 201504010425: April 1; Mckee, Brian J (+), PO Box 3442, Lynnwood 201504010426: April 1; ATS (+), 18820 59th Drive NE, Arlington 201504010427: April 1; Marshall, Cerridwen (+), 602 Laurel Drive, Everett 201504010428: April 1; Marshall, Joseph R, 602 Laurel Drive, Everett 201504010429: April 1; Global Advisory Group Inc., PO Box 3078, Everett 201504010430: April 1; Kuhlman, Jennifer A (+), 14431 27th Drive SE, Mill Creek 201504010431: April 1; Duong, Cristina L, 4202 Rucker Ave., Unit B, Everett 201504010432: April 1; Pickens, Nanette D, 14113 23rd Ave. NE, Arlington 201504010433: April 1; Yates, Sally, PO Box 3892, Everett 201504070475: April 7; Seacrest Construction (+), 13101 55th Drive NE, Marysville 201504070476: April 7; Sangster, Cynthia, 23301 Cedar Way, Apt. U201, Terrace 201504070477: April 7; Marcos (+), 17525 Highway 99, Suite 1, Lynnwood 201504080772: April 8; Boles, Tyrone E, 9519 Holly Drive, Everett 201504080773: April 8; Menger, Charlyne, 1531 Rainier Ave., Everett 201504080774: April 8; Jakes Corp., PMB 6147 13300 Bothell-Everett Hwy, Mill Creek 201504080775: April 8; Green, Scott R, 4801 Seahurst Ave., Everett 201504080776: April 8; Gillis, Ruth (+), 3821 125th Place SE, Everett 201504080777: April 8; Petersen, Bradley D, PO Box 2668, Lynnwood 201504080778: April 8; Nesseth, Kay C (+), PO Box 999, Snohomish 201504080779: April 8; McFalls, Lacy C (+), PO Box 1624, Marysville 201504080780: April 8; Suetsugu, Robert M, 1225 183rd St SE, Apartment G103, Bothell 201504080781: April 8; DiMaggio, Tracie (+), 17426 Mountain View Road SE, Monroe 201504080782: April 8; Oasis Gardens & Designs (+), 20820 Echo Lake Rd, Snohomish

201504080783: April 8; Nesseth, Robert W, PO Box 999, Snohomish 201504080784: April 8; Cho, Jenny (+), 17410 Highway 99, Suite 150, Lynnwood 201504080785: April 8; Peters, Brandi (+), 5306 33rd Ave. W, Everett 201504080786: April 8; Mallory, Patricia L (+), 6915 162nd Place NE, Arlington 201504080787: April 8; Sweeney, Sarah L (+), 2814 206th Place SW, Lynnwood 201504080788: April 8; Lock Tech Safe & Lock Co., 26307 127th St. SE, Monroe 201504080789: April 8; Michael Leon Construction Inc., 526 N West Ave. 126, Arlington 201504080790: April 8; Hinchliffe, Martha J (+), 9204 Merchant Way, Everett 201504140380: April 14; ATS (+), 18820 59th Drive NE, Arlington 201504140381: April 14; Nobach Trucking, PO Box 3369, Arlington 201504140382: April 14; Orca Electrical Contractors, PO Box 14693, Mill Creek 201504140383: April 14; Edwards K&S Construction, 1818 5th St., Marysville 201504140384: April 14; AIS-Intrnl, 6100 219th St. SW, Suite 480, Mountlake Terrace 201504140385: April 14; Scherrer, Maryann G, 18711 32nd Ave. SE, Bothell 201504140386: April 14; Maissen, Sunni (+), 20304 87th Ave. W, Edmonds 201504140505: April 14; Rzeczkowski, Sherie Woge (+), 2613 Colby Ave., Everett 201504140506: April 14; Dromgoole, Timothy C, 216 Nugget Road, Gold Bar 201504140507: April 14; Neuman, Albert R III, 3405 172nd 5-392, Arlington 201504140508: April 14; Neuman, Linda (+), 3405 172nd 5-392, Arlington 201504140509: April 14; Alloway, Deborah J, 24507 Old Owen Road, Monroe 201504140510: April 14; Carpenter, Ana M (+), 1730 112th St. SW, Apt. G104, Everett 201504140511: April 14; Carpenter, Christopher, 1730 112th St. SW, Apt. G104, Everett 201504220334: April 22; Foster Drywall (+), PO Box 3589, Arlington 201504220335: April 22; Leducs Concrete Inc., 18120 83rd Ave. SE, Snohomish 201504220336: April 22; Anjou Wellness Spa (+), 3423 Bell Ave., Everett 201504220337: April 22; Metzker Communications Inc., 3015 Everett Ave., Everett 201504220338: April 22; Ins. Payroll Services, 19410 36th Ave. W, Ste 12, Lynnwood 201504220339: April 22; Stoll, Glen A, 9115 236th St. SW, Edmonds 201504220342: April 22; Matsumoto, Tacey, 1001 E M. View Drive, Apt B-27, Everett 201504220343: April 22; Johnson, Annette L (+), 601 122nd Court NE, Lake Stevens 201504220344: April 22; Tourtellot, Mark P, 21506 53rd Place W, Mountlake Terrace 201504220345: April 22; Garcia, Maria A (+), 3217 Lake Drive, Lake Stevens 201504220346: April 22; Killer Paint (+), 1033 Ave. D, Suite F, Snohomish 201504220347: April 22; Badgley, Gary (+), 20701 Highway 9 SE, Snohomish 201504220348: April 22; Shaffer, Sherry L, 19818 13th Drive SE, Bothell 201504220349: April 22; Corstone Flooring, PO Box 852, Stanwood 201504280344: April 28; Jefferies, Robert D, 8028 Broadway, Everett 201504280345: April 28; Eslinger, Patti J, 9124 55th Ave. NE, Marysville 201504280346: April 28; Ghaemi, Katayoun (+), 3824 164th Place SE, Bothell 201504280347: April 28; Dubell, Kenneth R, 14936 182nd Ave. SE, Monroe 201504280348: April 28; Spectrum Svcs., 2720 Rucker, Ste 101, MSC 61580, Everett 201504280349: April 28; Sackman, Danniel A, 18922 136th Place SE, Monroe 201504280350: April 28; Cafe Twin Eagles, 1206 1st St., Snohomish 201504280351: April 28; Jepson, Jason L, 209 92nd Place SE, Everett 201504280352: April 28; Azbill, Marshall, 15229 78th Ave. SE, Snohomish

Release of federal tax lien 201504010434: April 1; Strickland-Williford,

JUNE 2015

Lorena M, 12199 Village Center Place, Suite 201 No. A, Mukilteo 201504010435: April 1; Waldal, Skyler A, PO Box 25, Arlington 201504010436: April 1; Holcomb, Terri L (+), PO Box 751, Sultan 201504010437: April 1; Skartved, Troy E, 2110 Connors Road, Snohomish 201504010438: April 1; Haner, Barbara A, 512 A Glen Ave., Snohomish 201504010439: April 1; Irvin, Pamela J (+), 4105 84th Place NE, Marysville 201504010440: April 1; Schmekel, Greg A, 715 S Davies Road, Lake Stevens 201504010441: April 1; Mcintosh, Michael S, PO Box 752, Darrington 201504010442: April 1; Munro, Daniel (+), PO Box 6091, Edmonds 201504010443: April 1; Smith, Jeffrey J, 8801 81st Drive NE, Marysville 201504010444: April 1; Thrash, Frank, 5222 158th Place SW, Edmonds 201504070666: April 7; Macangus Ranches Inc, 15466 Los Gatos Blvd., No. 212, Los Gatos 201504080791: April 8; Moran, John C, 3005 Everett Ave., Everett 201504080792: April 8; Wipfli, Janet M, 13026 311th St. Ave. SE, Sultan 201504080793: April 8; Kennedy, Craig, 5422 138th Drive SE, Snohomish 201504080794: April 8; Gajdos Construction Inc., PO Box 1296, Monroe 201504080795: April 8; Munro, Daniel D, 7115 174th St. SW, Edmonds 201504140387: April 14; Nanoice Inc., PO Box 14983, Mill Creek 201504140388: April 14; Hamlin, Angela R (+), PO Box 1568, Stanwood 201504140389: April 14; Puget Sound Security (+), 1624 Grove St., Suite A, Marysville 201504140390: April 14; Crawford, Raymond (+), PO Box 12277, Everett 201504140391: April 14; Gates, William N, PO Box 283, Lynnwood 201504140392: April 14; Alejandro, Luz H (+), 610 143rd Place SW, Lynnwood 201504140393: April 14; Lebaron, Isaias E (+), 17603 30th Drive SE, Bothell 201504140394: April 14; Konicki, James E (+), 1714 117th Drive SE, Lake Stevens 201504140395: April 14; Reynolds-Bowler, Vicky 2629 Lincoln Way, Apt. D36, Lynnwood 201504140396: April 14; Onkhamdy, B., 15001 35th Ave. W, Apt. 31204, Lynnwood 201504140397: April 14; Spring, Losi B, 12220 240th St. NE, Arlington 201504140398: April 14; Harfst, Christian W, 3317 Rucker Ave., Everett 201504140399: April 14; Baldridge, Linda (+), 27108 162nd St. SE, Monroe 201504140400: April 14; Griffin, Joy M (+), 17001 77th Place W, Edmonds 201504140401: April 14; Osborne, Clarence L, 3802 Colby Ave., Everett 201504140402: April 14; Schmer, George E (+), 9615 115th Ave. NE, Lake Stevens 201504140403: April 14; Schmer, George E (+), 9615 115th Ave. NE, Lake Stevens 201504140404: April 14; Schmer, George E (+), 9615 115th Ave. NE, Lake Stevens 201504140405: April 14; Schmer, Frank (+), 9615 115 Ave. NE, Lake Stevens 201504140406: April 14; Schmer, Frank (+), 9615 115 Ave. NE, Lake Stevens 201504140407: April 14; Ostrom, Laura A, 16410 84th St. NE, Apt. D534, Lake Stevens 201504220340: April 22; Barber, Jodi L, 16306 80th Ave. NW, Stanwood 201504220341: April 22; Sze, George A, 167 Prospect St., Seattle 201504220350: April 22; Sterling Landscape Services (+), PO Box 1528, Monroe 201504220351: April 22; Yang, Tak S, 18905 33rd Ave. W 201, Lynnwood 201504220352: April 22; Sorrels, Charles A (+), 23607 Highway 99, Suite 3a, Edmonds 201504220353: April 22; Sorrels, Charles A, 23607 Highway 99, Suite 3a, Edmonds 201504220354: April 22; Whitis, Debora (+), 10405 195th St. NE, Arlington 201504220355: April 22; Knoth, Suanne M (+), 1923 9th St., Marysville 201504220356: April 22; Harris, John T,

THE HERALD BUSINESS JOURNAL 23

10718 Vernon Road, Lake Stevens 201504220357: April 22; Futurecom Technologies Inc., PO Box 844, Mukilteo 201504220358: April 22; Bentz, Jocelyn G (+), 14722 65th Ave. W, Edmonds 201504220359: April 22; Michael Schmidt & Associates., 17611 Talbot Road, Edmonds 201504220360: April 22; Stieben, Daniel D, 330 A South Olympic Ave., Arlington 201504220361: April 22; Johnson, Curtis W, 1 Priest Point Drive NE, Marysville 201504220362: April 22; Konsmo, Marsha K (+), PO Box 12341, Mill Creek 201504220363: April 22; Kinder Britches (+), 422 Main St., Edmonds 201504220364: April 22; Kinder Britches (+), 422 Main St., Edmonds 201504220365: April 22; Choindon, Davaanyam, Prime Minister Amars St Ulaanbaatar Mongolia 201504280353: April 28; Wammack, Kamie M (+), PO Box 159, Arlington 201504280354: April 28; Hall, Shannon (+), 17023 57th Place W, Lynnwood 201504280355: April 28; Delo, Lance R, 20523 13th Drive SE, Bothell 201504280356: April 28; Hall, Shannon (+), 17023 57th Place W, Lynnwood 201504280357: April 28; Jenson, Kenneth, 49310243rd St. SW, Mountlake Terrace 201504280358: April 28; Wattam, Cynthia J (+), 2124 127th Place SE, Everett 201504280359: April 28; Danford, Deborah L, 12304 Highway 530 NE, Arlington 201504280360: April 28; Hall, Shannon (+), 17023 57th Place W, Lynnwood 201504280361: April 28; Ewart, Nanci (+), 6319 55th Place NE, Marysville 201504280362: April 28; Huckins, Nola I, 17515 84th Ave. NW, Stanwood 201504280363: April 28; Architectural Millwork Installation (+), PO Box 917, Mukilteo 201504280364: April 28; Willey, Cappi E (+), 11728 Marine View Drive, Edmonds 201504280365: April 28; Haggin, Debra A (+), 12304 Kelli Place NE, Lake Stevens 201504280366: April 28; Willey, Cappi E (+), 11728 Marine View Drive, Edmonds

Partial release of federal tax lien 201504070478: April 7; Foster, Paula, 925183rd Place SE, Bothell 201504070479: April 7; Zimmer, Sharon A, 1811 80th Ave. W, Edmonds

Release of federal tax lien-paid for 201504080916: April 8; Holland, Joshua, 1427 122nd St. SE, Everett 201504200104: April 20; Lefebvre, Henri, 3436 227th St. SW, Brier

Satisfaction of employment security lien 201504020348: April 2; Get E R Done Painting (+), State Of Washington (Dept Of) 201504030310: April 3; Cascade Music Inc., State Of Washington (Dept Of) 201504030313: April 3; Cascade Music Inc., State Of Washington (Dept Of) 201504030316: April 3; Cascade Music Inc., State Of Washington (Dept Of) 201504030318: April 3; Cascade Music Inc., State Of Washington (Dept Of) 201504070119: April 7; Snohomish Automotive (+), State Of Washington (Dept Of) 201504140274: April 14; Snohomish Automotive (+), State Of Washington (Dept Of) 201504300125: April 30; James Cleaners (+), State Of Washington (Dept Of)

Withdrawal of federal tax lien 201504010447: April 1; McCann, Michael W, 4821 Delaware Ave., Everett 201504010448: April 1; Chub, Anzhela A (+), 4821 Delaware Ave., Everett

24 THE HERALD BUSINESS JOURNAL

JUNE 2015

SNOHOMISH COUNTY ECONOMIC DATA Pending sales, residential real estate

Closed sales, residential real estate

Unemployment rate, percent

Continued unemployment claims

Aerospace employment

Construction employment

Professional services employment

Local sales tax distributions, Snohomish County and incorporated cities

Consumer price index, King and Snohomish counties

10/10

968

579

9.8

11,627

35,800

16,500

21,000

$4,184,474

227.25

11/10

854

572

9.8

12,498

36,300

15,800

20,900

$4,486,570

12/10

787

684

10.1

13,142

36,700

15,400

21,100

$4,038,376

01/11

938

533

9.8

14,391

37,000

14,300

20,200

$4,211,277

02/11

1,046

494

10.4

13,175

37,600

14,300

20,500

$5,374,920

03/11

1,375

785

10.2

13,200

38,000

14,300

20,700

$3,392,214

04/11

1,233

734

9.5

12,341

38,800

14,500

21,200

$3,415,252

05/11

1,315

820

9.2

11,974

39,300

14,700

21,200

$4,103,347

06/11

1,279

866

10.1

10,737

40,200

15,200

21,500

$4,202,089

07/11

1,207

851

10.1

10,388

41,100

15,700

21,800

$4,169,784

08/11

1,325

916

9.1

9,443

41,400

15,900

22,100

$4,591,484

09/11

1,161

837

9

8,938

42,100

15,800

22,100

$4,117,816

10/11

1,226

828

8.8

9,342

42,300

15,000

21,900

$4,165,352

11/11

1,041

854

8.7

9,989

43,100

15,000

21,700

$4,317,909

12/11

1,013

846

8

10,433

43,300

14,800

21,600

$4,007,300

01/12

1,150

593

8.7

12,829

43,500

14,100

21,800

$4,030,147

02/12

1,391

698

8.9

11,430

43,800

14,300

22,400

$5,348,753

03/12

1,665

828

8.4

10,937

44,100

14,400

22,400

$3,503,955

04/12

1,570

886

7.3

10,674

44,400

14,700

23,100

$3,761,069

05/12

1,579

1,000

7.8

9,578

44,700

15,100

23,300

$4,247,900

06/12

1,448

1,025

8.4

8,951

45,200

15,400

23,300

$4,064,415

07/12

1,400

1,029

8.4

9,114

45,800

16,100

23,300

$4,264,446

08/12

1,324

1,027

7.5

7,834

46,300

16,500

23,400

$4,485,421

09/12

1,206

880

7.1

7,865

46,900

16,300

23,600

$4,522,340

10/12

1,325

937

7

7,870

46,800

16,300

23,300

$4,577,850

11/12

1,114

806

6.8

8,445

47,500

16,100

23,000

$4,768,450

12/12

872

892

6.6

9,351

47,100

15,900

23,100

$4,378,797

01/13

1,154

713

7.1

9,962

46,800

15,600

22,600

$4,466,777

02/13

1,236

673

6.3

9,182

46,600

15,300

22,500

$5,680,845

03/13

1,576

932

5.7

9,060

46,400

15,400

22,500

$4,093,977

04/13

1,500

1,020

4.9

8,891

46,100

15,500

22,900

$3,970,313

05/13

1,487

1,131

4.7

8,093

45,500

15,800

22,700

$4,725,432

06/13

1,488

1,159

5.7

7,888

45,700

16,200

22,900

$4,316,634

07/13

1,470

1,141

5.6

7,787

45,900

18,000

24,000

$4,584,288

08/13

1,402

1,143

6.2

7,062

44,900

18,400

24,000

$4,921,104

09/13

1,150

1,032

N/A

7,180

45,100

18,300

24,000

$3,573,194

10/13

1,219

1,041

6.0

7,149

44,500

18,200

23,900

$4,998,366

11/13

1,010

833

5.7

7,499

44,300

17,900

24,200

$5,132,975

12/13

835

871

5.3

8,829

44,700

17,800

24,000

$3,348,852

01/14

1,195

615

6.0

9,651

44,000

14,500

23,300

$3,382,321

02/14

1,180

688

6.4

8,850

43,700

14,800

23,100

$4,087,089

03/14

1,481

949

6.0

8,897

43,700

14,800

23,400

$3,013,059

04/14

1,454

943

4.9

8,069

43,400

14,800

23,100

$2,923,521

05/14

1,718

1,074

5.0

7,502

43,600

15,100

23,100

$3,370,904

06/14

1,545

1,220

5.1

7,177

44,400

15,400

23,300

$3,290,880

07/14

1,457

1,172

5.3

6,587

44,000

18,400

23,500

$3,474,651

08/14

1,393

1,163

5.4

6,244

43,000

18,800

23,800

$3,695,926

09/14

1,328

1,057

5.1

N/A

42,900

18,800

23,800

$3,838,762

10/14

1,327

1,113

4.8

N/A

41,400

18,300

24,200

$3,663,750

11/14

1,027

885

4.8

6,093

41,800

18,000

24,100

$3,852,205.00

12/14

956

920

4.5

N/A

42,000

17,700

24,100

$3,582,032.00

1/15

1,237

686

N/A

N/A

N/A

N/A

N/A

$3,280,200.90

2/15

1,406

740

5.3

6,663

43,000

17,200

23,700

$4,146,999.82

3/15

1,938

1,075

4.5

6,762

42,800

17,500

24,000

$2,981,599.45

4/15

1,747

1,272

3.6

6,263

N/A

N/A

N/A

$3,041,795.93

226.89

229.48

231.31

233.25

233.81

235.92

234.81

235.74

237.93

239.54

240.21

241.36

237.99

239.90

240.82

242.82

242.77

242.78

241.05

242.77

246.61

247.64

247.18

247.854

245.05

245.496

N/A

JUNE 2015

Boeing stock price

PUD retail electricity use, kilowatt hours

Snohomish County PUD connections

New vehicle registrations

Average gas price (regular, unleaded

10/10

$70.64

501,194,925

259

3,709

$3.01

11/10

$63.77

492,939,394

248

3,062

$3.08

12/10

$65.72

703,849,280

292

3,329

$3.15

01/11

$65.26

659,071,072

231

3,491

$3.23

02/11

$72.01

635,877,009

197

3,115

$3.34

03/11

$73.93

712,625,392

225

4,327

$3.70

04/11

$79.78

637,552,469

217

4,065

$3.92

05/11

$78.03

562,380,445

257

3,972

$3.99

06/11

$73.93

543,602,022

213

4,196

$3.86

07/11

$70.47

446,373,984

241

3,935

$3.78

08/11

$66.86

521,884,745

227

4,181

$3.75

09/11

$60.51

455,591,472

192

3,896

$3.86

10/11

$65.79

493,315,047

214

3,883

$3.80

11/11

$68.69

518,192,703

188

3,334

$3.67

12/11

$73.35

695,279,915

239

3,504

$3.44

01/12

$74.18

676,580,919

246

3,256

$3.44

02/12

$74.95

688,378,176

294

3,496

$3.57

03/12

$74.37

671,475,890

223

4,419

$4.00

04/12

$76.80

619,896,882

223

4,305

$4.08

05/12

$69.61

495,062,119

290

4,748

$4.16

06/12

$74.30

498,393,947

222

4,585

$4.00

07/12

$73.91

446,516,298

207

4,402

$3.57

08/12

$71.40

468,361,106

282

4,664

$3.81

09/12

$69.60

408,581,275

255

4,155

$4.01

10/12

$70.44

503,030,443

442

4,303

$3.96

11/12

$74.28

473,023,558

225

3,682

$3.47

12/12

$75.36

614,283,104

234

3,636

$3.34

01/13

$73.87

700,861,857

223

4,656

$3.37

02/13

$76.90

674,618,017

316

3,753

$3.62

03/13

$85.85

608,606,315

330

4,713

$3.80

04/13

$91.41

617,541,384

321

4,943

$3.64

05/13

$99.05

492,112,324

276

5,256

$3.83

06/13

$102.32

465,163,451

213

5,275

$3.79

07/13

$105.10

453,404,099

322

5,622

$3.82

08/13

$103.92

470,067,543

232

5,742

$3.78

09/13

$117.50

410,719,601

338

5,141

$3.65

10/13

$138.36

518,766,206

461

5,179

$3.44

11/13

$133.83

461,012,493

447

4,083

$3.24

12/13

$136.92

671,835,200

244

4,752

$3.29

01/14

$125.26

696,306,571

421

5,726

$3.36

02/14

$128.92

682,348,469

386

4,467

$3.31

03/14

$125.49

610,841,349

352

5,428

$3.75

04/14

$129.02

605,381,115

368

6,389

$3.74

05/14

$135.25

468,754,469

466

6,542

$3.87

06/14

$127.23

492,917,254

412

6,626

$3.93

07/14

$120.48

N/A

444

6,611

$3.95

08/14

$126.80

463,314,006

363

5,614

$3.83

09/14

$127.38

451,089,566

264

N/A

$3.74

10/14

$124.91

496,335,315

403

N/A

$3.40

11/14

$134.36

422,769,229

426

N/A

$3.04

12/14

$132.25

663,368,433

426

N/A

$2.88

1/15

$145.37

634,592,067

209

N/A

N/A

2/15

$150.85

611,633,434

287

N/A

N/A

3/15

$150.08

567,831,393

284

N/A

N/A

4/15

$143.34

427

N/A

N/A

1325070

ECONOMIC DATA

THE HERALD BUSINESS JOURNAL 25

26 THE HERALD BUSINESS JOURNAL

JUNE 2015

BUSINESS LICENSES PLEASE NOTE: Business license information is obtained monthly from the Washington Secretary of State’s Office through the paid commercial services of InfoUSA. See the full list of this month’s business licenses at www.theheraldbusinessjournal.com.

Arlington Balance Mobile Massage: 20102 67th Ave. NE, Spg 35, Arlington, WA 98223; Massage Therapists C&C Hair Salon: 17508 Russian Road, Arlington, WA 98223-7121; Beauty Salons Eight To Eight Dental: 17215 Smokey Point Drive, Arlington, WA 98223-8798; 360-3869466; Dentists Fountaingate Estate: 3707 234th St.. NE, Arlington, WA 98223-7699; Estates Glass Salvation: 602 172nd St. NE, Arlington, WA 98223-8069; Glass-Auto Plate and Window IDI Distributors: 5950 192nd St. NE, Arlington, WA 98223-8764; 360-386-8760; Distribution Services Medigrow: 30121 Hillis Road, Arlington, WA 98223-9386; 360-403-4769; Nonclassified Northwest Service Group: PO Box 3698, Arlington, WA 98223-1700 Norwesent: 4018 168th St. NE, No. A, Arlington, WA 98223-8429; Nonclassified Sprint: 516 N West Ave., Arlington, WA 98223-1251; Cellular Telephones (Services) Top Notch Drywall: 22206 302nd St. NE, Arlington, WA 98223-9322; Contractors

Edmonds Alaska USA Federal Credit Union: 23632 Highway 99, Edmonds, WA 98026-9211; 425640-3618; Credit Unions Alemstehay: 19628 82nd Place W, Edmonds, WA 98026-6412; Nonclassified Boiling Point: 22001 Highway 99, Edmonds, WA 98026-8039; 425-673-7101 Cheap Residential Garage Door: 23028 100th Ave. W, Edmonds, WA 98020-5080; Doors-Garage Design M: 20429 85th Place W, Edmonds, WA 98026-6610; Nonclassified Equipment Technology: 23627 74th Ave. W, Edmonds, WA 98026-8508; 425-672-1695 Fifth Avenue Animal Hospital: 310 5th Ave. S, Edmonds, WA 98020; 425-412-3314; Animal Hospitals Garage Door Repair & Installation: 23632 Highway 99, Edmonds, WA 98026-9211; 425245-9631; Garage Doors-Repairing Gentle Springs Birth Service: 7710 218th St. SW, Edmonds, WA 98026-7950 Great Kids Academy: 8115 240th St. SW, Edmonds, WA 98026-9119; 425-673-6790; Nonclassified Hualalai Health: 114 2nd Ave. S, No. S, Edmonds, WA 98020-8426; Health Services John’s Fishing Tours In Bristol: 8628 28th St. SW, No. B1, Edmonds, WA 98026; Guide Service Juju’s: 1233 Olympic View Drive, Edmonds, WA 98020-2658; Nonclassified Katrina Marie Skin: 128 4th Ave. S, No. 102, Edmonds, WA 98020-8459; Skin Treatments Legend Hookah: 8615 238th St. SW, No. 102, Edmonds, WA 98026-8912; Hookah Bars and Lounges Lowest Price Garage Repair: 22515 Highway 99, Edmonds, WA 98026-8373; Automobile Repairing and Service Pacific Rim Sunset Industries: 716 7th Ave. S, Edmonds, WA 98020-4012; Nonclassified Quick & Clean Beverages: 533 3rd Ave. S, Edmonds, WA 98020-4103; Beverages Residential Garage Door Repair: 22618 Highway 99, Edmonds, WA 98026-8395; Garage Doors-Repairing Riding Belt Industries: 21733 92nd Ave. W, Edmonds, WA 98020-3971; Nonclassified SG Northwest: 1561 10th Place N, Edmonds, WA 98020-2630; Nonclassified Salon Beige Blonde: 605 Main St., Edmonds, WA 98020-3029; 425-776-2723; Beauty Salons Scalet Construction: 9619 224th St. SW,

Edmonds, WA 98020-4569; Construction Scratch Distillery: 190 Sunset Ave., Edmonds, WA 98020-4134; 425-673-7046; Distillers (Manufacturers) Shear Power Salon: 1113 5th Ave. S, No. 307, Edmonds, WA 98020-4609; Beauty salons Skagit Motel: 22740 Highway 99, No. B, Edmonds, WA 98026-8396; Hotels and Motels Spring Replacement: 21600 Highway 99, Edmonds, WA 98026-8012; Springs-AutoSales and Service-Wholesale Veterinary Cancer Specialty Care: 23200 Edmonds Way, Edmonds, WA 98026-8623; 425-678-0438; Veterinarians Vices Of Life: 126 3rd Ave. N, Edmonds, WA 98020-3219; 425-582-7694; Nonclassified

Everett ABC Learning Center: 5006 132nd St. SE, Everett, WA 98208-9517; 425-316-8999; Education Centers Affordable Substance Health: 1316 Wall St., Everett, WA 98201-3942; 425-212-9877; Health Services Bellevue Everett Seattle: 4201 Terrace Drive, Everett, WA 98203-2207; Nonclassified Ben Simmons Restoration: 4323 Hoyt Ave., No. 3, Everett, WA 98203-2347; Building Restoration and Preservation Blue Nose Research & Development: 12720 4th Ave. W, Post Mail Box F345, Everett, WA 98204-5707; Research Service Broadway Shell Food Mart: 3702 Broadway, Everett, WA 98201-5030; 253-941-2415; Service Stations-Gasoline and Oil Crowned Cakes & Crepes: 4958 Vista Place, Everett, WA 98203-2637; Bakers-Retail Dynatech Solutions: 230 97th Place SE, Everett, WA 98208-3201; Nonclassified Element Softwash: 2403 W Casino Road, Everett, WA 98204-1417; 425-353-6368 Environix: 11625 Center Road No. C, Everett, WA 98204-4769; Environmental and Ecological Services Frost: 2811 Colby Ave., Everett, WA 982013567; 425-258-6111; Nonclassified Good Spirits Distributing: PO Box 5009, Everett, WA 98206-5009; Liquors-Retail Hoffman Construction: 1525 75th St. SW, Everett, WA 98203-7007; 425-374-7115; Construction Companies Hokuaolani Hospitality: 4717 127th Place SE, Everett, WA 98208-9633; Nonclassified Hong Kong Japanese Buffet: 8104 Evergreen Way, Everett, WA 98203-6419; 425-3536888; Restaurants Independent Dental Staffing: 9301 10th Ave. SE, Everett, WA 98208-2804; Dentists Infosecure: 11014 19th Ave. SE, No. 8, Everett, WA 98208-5121; Information and Referral Services International Vehicle Importer: 2927 Rucker Ave., Everett, WA 98201-3929; 425258-2009; Nonclassified JL Enterprise: 9127 Baring Way, Everett, WA 98208-2444; Nonclassified My Enchanted Little Garden: 7701 Hardeson Road, No. 52D, Everett, WA 98203-6251; Gardens NYP Bar & Grill: 1321 SE Everett Mall Way, Everett, WA 98208-2817; 425-258-5633; Restaurants Na2ural.com: 12322 Highway 99, No. 94, Everett, WA 98204-8548; Advertising-Computer National Fleet: 10630 Evergreen Way, Everett, WA 98204-3868; 425-263-9374 Nelson Petroleum: 1125, Everett, WA 98203; Petroleum Products-Manufacturers ONAccounting: PO Box 529, Everett, WA 98206; Accounting and Bookkeeping Options Co.: 11627 Airport Road, Everett, WA 98204-8736; 425-512-8493; Nonclassified Page Holdings Co.: 1910 W Casino Road, No. 135, Everett, WA 98204-2120; Holding Companies (Non-Bank) Pagoda Village: 2924 Grand Ave., Everett, WA 98201; 425-789-1920; Nonclassified Performance Marine: 2010 Ross Ave., Everett, WA 98201-8662; 425-374-5132; Marine Contractors and Designers Phinney Philms: 1513 Walnut St., No. A, Everett, WA 98201-5216; 425-263-9061;

Nonclassified Relief Clean: 8812 5th Ave. W, Everett, WA 98204-7111; Janitor Service Sound View Center: 5901 23rd Drive W, Everett, WA 98203-1588; 425-407-0413; Nonclassified Sprint: 7424 Evergreen Way, Everett, WA 98203-5664; 425-405-7550; Cellular Telephones (Services) Strawflower Jewelry: 4805 Colby Ave., Everett, WA 98203-3340; Jewelers-Retail Summit Vending: 2732 Grand Ave., Everett, WA 98201; 425-320-1279; Vending Machines TDY Fibers: 4121 119th St. SE, Everett, WA 98208-5344; Fiber and Fiber Products (Manufacturers) T Yard Service: 903 Center Road, Everett, WA 98204-4822; Lawn and Grounds Maintenance Washington Enterprise: 820 Cady Road, No. J201, Everett, WA 98203-5024; Nonclassified Wonder Woman House Cleaning: 107 116th Place SE, Everett, WA 98208-4943; House Cleaning World Class Window Cleaning: 2018 Lombard Ave., Everett, WA 98201-2330; Window Cleaning Writhe Pole Dance: 2727 Colby Ave., Everett, WA 98201-3510; 425-258-5652; Dancing Instruction Yoga North: 2918 Hoyt Ave., No. 104, Everett, WA 98201-4003; Yoga Instruction

Granite Falls Elegant Me Boutique: 505 Dogwood Court, Granite Falls, WA 98252-8712; Boutique Items-Retail

Lake Stevens ABCD Designs: 8911 Vernon Road, No. M122, Lake Stevens, WA 98258-2430 Carbonado Trunks: 7014 111th Drive NE, Lake Stevens, WA 98258-2034; Trunks-Dealers Elliott’s General Service: 724 123rd Ave. NE, Lake Stevens, WA 98258-8024; Services Not Elsewhere Classified Hair By Kerri: 9724 32nd St. SE, Lake Stevens, WA 98258-5747; Beauty Salons Lake Stevens Construction: 11019 Uct Loop Road, Lake Stevens, WA 98258-9422; Construction Companies Lake Stevens Mini-Mart: 1910 Main St., Lake Stevens, WA 98258; 425-231-5117; Grocers-Retail Lyvod: 812 124th Court NE, Lake Stevens, WA 98258-8042; Nonclassified Miss Karis Bakery: 9018 1st Place SE, Lake Stevens, WA 98258-3372; Bakers-Retail Shear Oasis: 10922 18th St. SE, Lake Stevens, WA 98258-2021; Beauty Salons To The Penny Bookkeeping: 12123 11th Place SE, Lake Stevens, WA 98258-9799; Accounting and Bookkeeping General Service

Lynnwood 911 Driving School: 18421 Highway 99, Lynnwood, WA 98037-4457; 425-412-3489; Driving Instruction AAA Garage Door Service: 19715 Highway 99, Lynnwood, WA 98036-6039; 425-2459635; Doors-Garage AA Pham: 15631 Admiralty Way, Lynnwood, WA 98087-6207; Nonclassified AT Pie: 2828 152nd St. SW, Lynnwood, WA 98087-2497; Pies Advanced Interior Service: 20918 63rd Ave. W, Lynnwood, WA 98036-7402; 425967-7170; Interior Decorators Design and Consultants Aria’s Shave Ice: 12909 Mukilteo Speedway, No. K102, Lynnwood, WA 98087-5286; Miscellaneous Retail Stores Not Elsewhere Classified Azka Apparel: 20801 Highway 99, Lynnwood, WA 98036-7383; 425-678-6191; Apparel and Garments-Retail Bartell Drugs: 2518 196th St. SW, Lynnwood, WA 98036; 425-673-7062; Pharmacies Blue Bay Spa: 16911 Highway 99, Lynnwood, WA 98037-3104; 425-745-6888; Health Spas

Crucible Brewing Co.: 4220 146th Place SW, Lynnwood, WA 98087-5559; Brewers (Manufacturers) Dawda’s Mobil Auto Repair: 14500 Admiralty Way, No. L205, Lynnwood, WA 980875841; Automobile Repairing and Service Denton Restoration: 20909 Highway 99, Lynnwood, WA 98036-7352; 425-412-3256; Building Restoration and Preservation Eclectic Eye: 15631 Ash Way, No. C402, Lynnwood, WA 98087-5331; Nonclassified Garage Door Service: 20725 Highway 99, Lynnwood, WA 98036-7454; Garage Doors-Repairing Go Buck Wild: 515 Lakeview Road, Lynnwood, WA 98087-2141; Nonclassified Green Solutions NW: PO Box 657, Lynnwood, WA 98046-0657; Nonclassified Greenstone: 19415 N Danvers Road, No. A, Lynnwood, WA 98036-4926; Nonclassified H&H Protective Service: Suite C23, Unit 121, 12918 Mukilteo, Lynnwood, WA 98087; Services Not Elsewhere Classified Healthy-Embrace: 19333 Damson Road No. A, Lynnwood, WA 98036-4923; Health Services Home Smart Reality: 4114 198th St. SW, Lynnwood, WA 98036-6742; Nonclassified Intensity Trekker: 5707 198th St. SW, Lynnwood, WA 98036-6100; Nonclassified Joyce Enterprise: 2403 196th St. SW, Lynnwood, WA 98036-6916; 425-967-6161 KMG Bellevue: 705 200th Place SW, Lynnwood, WA 98036-5257; Nonclassified KOMG Inc: 3116 164th St. SW, No. 707, Lynnwood, WA 98087-3247; Miscellaneous Personal Services Not Elsewhere Classified King Motors: 20515 Highway 99, Lynnwood, WA 98036-7590; 425-673-6799 Linpark Corp: 402 164th St. SW, Lynnwood, WA 98087-8830; 425-745-4777; Nonclassified Maxim Girls Espresso: 19401 Highway 99, Lynnwood, WA 98036-5234; 425-673-7077; Coffee Shops Mayfield’s Hoisting: 4630 200th St. SW, Lynnwood, WA 98036-6608; 425-673-6785; Crane Service NG Bellusurge: 19031 33rd Ave. W, No. 200, Lynnwood, WA 98036-4731; Nonclassified Premium Cigar & Pipes: 16631 57th Place W, Lynnwood, WA 98037-8325; Cigar Cigarette and Tobacco Dealers-Retail Pulse Aesthetics MD: 19217 36th Ave. W, No. 104, Lynnwood, WA 98036-5751; 425412-3641; Estheticians Ram Engineering Inc: 16531 13th Ave. W, No. A108, Lynnwood, WA 98037-8500 Refugees Cry Corp.: 3116 164th St. SW, No. 321, Lynnwood, WA 98087-3245; Refugee Programs-Resettlement/Health Service Respect Nursing Care: 13721 39th Place W, Lynnwood, WA 98087-6266; Nurses and Nurses’ Registries Steven E Knapp Law Office: 19105 36th Ave. W, Lynnwood, WA 98036-5760; 425-6737500; Attorneys Sticky Leaf Productions: 15919 Highway 99, Lynnwood, WA 98087-1427; 425-4123705; Nonclassified Trim Line Construction Consulting: 3520 156th St. SW, No. B6, Lynnwood, WA 980872352; Construction Companies Yahya Yahya: 4801 180th St. SW, No. B108, Lynnwood, WA 98037-3664; Nonclassified

Marysville Anderberg Training & Consulting: 3622 Sunnyside Blvd., Marysville, WA 98270-9555; Training Programs and Services Aspen Couture: 5733 123rd Place NE, Marysville, WA 98271-6253; Clothing-Retail Building Blocks Daycare: 12405 57th Drive NE, Marysville, WA 98271-6610; Child Care Cat Moon Creations: 3205 71st Ave. NE, Marysville, WA 98270-9582; Nonclassified Codi V Photography: 6213 73rd Place NE, Marysville, WA 98270-5942; Photography Glass-Co: 805 Cedar Ave., Marysville, WA 98270-4228; 360-562-9292; Glass-Auto Plate and Window and Etc. Green Machine: 5715 67th Ave. NE, Marysville, WA 98270-9061; Machine Shops Kag Sports: 16800 27th Ave. NE, No. R179,

JUNE 2015

THE HERALD BUSINESS JOURNAL 27

BUSINESS LICENSES Marysville, WA 98271-1321; Nonclassified Northwest Security Experts: 1333 172nd St. NE, Marysville, WA 98271-4611; Security Control Equip and Systems-Wholesale Premier Golf Center: 6810 84th St. NE, Marysville, WA 98270-7818; 360-322-7113; Golf Courses Solnichka Investments: 908 State Ave., Marysville, WA 98270-4239; 360-322-7462; Investments Value Movers: 8425 61st Place NE, Marysville, WA 98270-8525; Movers Vintage At Lakewood: 1709 Grove St., Marysville, WA 98270-4327; 360-657-3470 Z Networks Computer Service: 1242 State Ave., No. I, Post Mail Box 216, Marysville, WA 98270-3672; Computer Services

Mill Creek AB Gas Cap: 4329 147th Place SE, Mill Creek, WA 98012-4714; Service Stations-Gasoline and Oil Emergency Outfitters: 2928 147th Place SE, Mill Creek, WA 98012-5780; Outfitters Gisselle Fleur Designs: 3601 147th Place SE, Mill Creek, WA 98012-4264; Nonclassified Redfoot Properties: PO Box 12457, Mill Creek, WA 98082-0457; Real Estate Sir Real Estate Service: PO Box 12654, Mill Creek, WA 98082-0654; Real Estate Sterling Saving Bank: 2424 132nd St. SE, Mill Creek, WA 98012; 425-379-2100; Banks Vendor Management Service: PO Box 13783, Mill Creek, WA 98082-1783; Vending Machines Zayrera Art Studio: 914 164th St. SE, No. 326-B12, Mill Creek, WA 98012-6385; Art Instruction and Schools

Monroe AGR Contracting Inc.: 909 W Main St., Monroe, WA 98272-2030; 360-794-4170

Big Box Outlet Store: 16761 146th St. SE, Monroe, WA 98272-2921; 360-863-6105; Factory Outlets DGH Cleaning Service: 14948 Austin Ave. SE, Monroe, WA 98272-2702; Janitor Service Sky Valley Vapes: 361 Butler Ave., Monroe, WA 98272-1527; 360-805-1819; Electronic Cigarettes Studio 405: PO Box 1197, Monroe, WA 98272-4197; Nonclassified TLC Event Rentals: 12730 Florence Acres Road, Monroe, WA 98272-9641; Banquet Rooms

Mountlake Terrace CHO The Sweetheart: 21311 52nd Ave. W, No. E232, Mountlake Terrace, WA 980433084; Nonclassified Makeda Tej: 5719 213th St. SW, Mountlake Terrace, WA 98043-2022; Nonclassified Plumb Pixel Photography: 21307 50th Ave. W, No. A4, Mountlake Terrace, WA 980433300; Photography Residential Garage Door Service: 22803 44th Ave. W, Mountlake Terrace, WA 980435032; Doors-Garage Small Biz Triage: 5508 218th St. SW, Mountlake Terrace, WA 98043-3219 Valiquette Firearms Training: 4412 212th St. SW, No. E18, Mountlake Terrace, WA 98043-6434; 425-231-0810; Gun Safety and Marksmanship Instruction

Mukilteo Blue Sea Bungalow: 404 Lamar Drive, Mukilteo, WA 98275-1732; Nonclassified CM Strategy Partners: 10314 64th Place W, Mukilteo, WA 98275-4546; Nonclassified Golf Northwest Inc.: 11817 Harbour Pointe Blvd., Mukilteo, WA 98275-5200; 425-3475445; Golf Courses Perfect Day Calligraphy: PO Box 1334, Mukilteo, WA 98275-1334; Calligraphers

We Know Feet Inside and Out!

Teriyaki First: 12600 Hummingbird St., Mukilteo, WA 98275-5471; Restaurants Vartan Product Support: 8221 44th Ave. W, Mukilteo, WA 98275-2847; 425-374-8914; Nonclassified

Quil Ceda Village Estee Lauder: 10600 Quil Ceda Blvd., No. 652, Quil Ceda Village, WA 98271-8096; 360716-2330; Cosmetics and Perfumes-Retail

Snohomish A+ Tobacco: 1205 Ave. D, No. B, Snohomish, WA 98290-2098; 425-869-3670; Cigar Cigarette and Tobacco Dealers-Retail Anchor Healthcare Staffing: 21812 E Lost Lake Road, Snohomish, WA 98296-3953; 360668-8717; Personnel Consultants Blue Sky Landscaping: 18715 126th St. SE, Snohomish, WA 98290-8615; Landscape Contractors Cascade Kropz Clothing: 202 13th St., Snohomish, WA 98290-1801; Clothing-Retail Clover Hill Stables: 9716 152nd St. SE, Snohomish, WA 98296-7026; Stables Dollar Tree: 825 Ave. D, Snohomish, WA 98290-2095; 360-568-9748; Variety Stores Hosta Holdings: 7117 200th St. SE, Snohomish, WA 98296; Holding Companies (Non-Bank) JBAK Enterprise: 8427 52nd St. SE, Snohomish, WA 98290-9207; Nonclassified Jake Obanion Insurance & Financial Service: 3324 Bickford Ave., Snohomish, WA 98290-9295; Insurance Nexus Fab: 10808 201st St. SE, Snohomish, WA 98296-5000; Assembly and Fabricating Service (Manufacturers) Old School Power Cleaning: 21101 121st Ave. SE, Snohomish, WA 98296-6809; Janitor Service Pacific Glo: 16803 57th Ave. SE, Snohomish, WA 98296-8306; Nonclassified

Paper Shoppe: 905 1st St., Snohomish, WA 98290-2906; 360-568-9879; Paper Products-Retail (Wholesale) Site Line Supply: 13428 84th St. SE, Snohomish, WA 98290-9047; General Merchandise-Retail Splintercat: 12617 55th Ave. SE, Snohomish, WA 98296-5222; 425-338-7228 Trademark European Autocare: 17919 121st St. SE, Snohomish, WA 98290-8697; Automobile Repairing and Service Two Brothers: 12125 Treosti Road, Snohomish, WA 98290-6918; 360-563-0188; Nonclassified

Stanwood Coastal Cleaning: 9737 272nd Place NW, No. 106, Stanwood, WA 98292-8099; Janitor Service Deedee’s: 26915 98th Drive NW, Stanwood, WA 98292-9584; 360-629-6799; Nonclassified E&K Lands: 26625 Old 99 N, Stanwood, WA 98292-9285; 360-629-0718; Nonclassified Loco Billy’s Wild Moon Saloon: 27021 102nd Ave. NW, Stanwood, WA 98292-8019; 360-629-6500; Bars North 40 Farm Food: 7009 265th St. NW, Stanwood, WA 98292-6249; 360-939-0105; Food Products-Retail Plastic Film Recyclers: PO Box 2561, Stanwood, WA 98292-2561; Plastic Recycling (Wholesale) RM O’Keefe Co.: 6920 285th St. NW, Stanwood, WA 98292-8403; Nonclassified Sunset Equestrian Center: 28015 Old Pacific Highway, Stanwood, WA 98292-9555; Equestrian Centers

Tulalip Prestige Worldwide: 4003 Priest Point Drive NE, Tulalip, WA 98271-7334 Thomle Enterprises: 5326 6th Ave. NW, Tulalip, WA 98271-6529; Nonclassified

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1306638

3131 Nassau Street • Everett, WA 98201 (across from Providence Everett Medical Center, Pacific Campus)

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1320847

Alpine Foot & Ankle Clinic

28 THE HERALD BUSINESS JOURNAL

JUNE 2015

Dan Ollis, Whidbey Coffee Family man Mud runner Coffee connoisseur

Each and every one of us is an original. Shaped by unique inuences that make us who we are today.

Here at Heritage Bank, we think differences can build a better bank, too. That’s why we share the best ideas from across all of our branches and local communities with one goal in mind: to serve our customers better every day. By sharing our strengths, we’re able to offer customers like Dan Ollis—and you—more than a community bank. But rather, a community oƒ banks.

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