Special Sections - Wilder Honda grand opening

Wilder Honda Different address, same location, same great service

133 Jetta Way, Port Angeles, 800-927-9372

An advertising supplement published by Peninsula Daily News

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Peninsula Daily News

December 2014

Wilder Honda Grand Opening

Welcome to the all-new Wilder Honda dealership!

Together with Honda Motor Corporation, we designed the latest and most technologically advanced dealership for you — our community. We want you to know how much we value your business.

Our new, state-of-the-art facility makes your business with us easier than ever. We hope you’ll enjoy our new drive-in service, spacious showroom and expanded parking lot.

Since you deserve the best, we are committed to making this the best dealership it can be. We welcome you to bring your Honda in for service, or come in to see our new Hondas, certified used Hondas and Wilder-certified used vehicles.

Everyone who works here will be focused on you.

Coming in the new year, we will celebrate the opening of our new car wash and express service. We welcome you to take a tour of our new facility.

We know you have many choices for vehicle sales and service. We promise that we will always do our best to take care of you in every way.

We will do everything that we can to make your experience at Wilder Honda a positive one.

Thank you for your business. We look forward to having you visit our new Honda dealership soon and sharing your thoughts and experience with us.

Co-owners Dan Wilder Jr., general manager at Wilder Auto, and Dan Wilder Sr., founder, in front of the new Honda store.

An advertising supplement published by Peninsula Daily News, Sequim Gazette and Forks Forum John C. Brewer, publisher and editor Steve Perry, advertising director 305 W. First St., Port Angeles, WA 98362 www.peninsuladailynews.com

Sincerely, Dan Wilder Sr. and all of the Wilder Honda family

INC.

PAVEMENT MAINTENANCE CONTRACTOR

Congratulations Wilder Auto on your expansion!

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Photos provided by Wilder Auto and Vivian Hansen

Wilder Honda Grand Opening

December 2014

Peninsula Daily News

NEW KID ON THE BLOCK

Building a Honda store The new Wilder Honda building at 133 Jetta Way in Port Angeles opened for business quietly on Monday, Nov. 3, 2014, with little fanfare.

That doesn’t mean Wilder Auto isn’t excited about it. It is.

With the Nissan, Chrysler, Jeep, Ram, Dodge, Volkswagon and Honda lines all sharing the same space, the Wilder Auto Center building was bursting at the seams.

“I decided that we needed to expand,” said founder and co-owner Dan Wilder Sr. “Then I thought what would be the car line with the most potential and growth. And that was Honda.”

Honda, he noted, has the highest repeat customer rate compared to any other make.

space, accentuated by a soaring ceiling.

“It’s all about customers,” Wilder Sr. said.

“If you can make it nice for them and make it comfortable, I think they’re more likely to continue to do business with you.”

Customers sit at bistro-style tables and discuss cars with sales consultants outside the stuffy confines of an office.

The service shop waiting room is also open to the showroom but cozy enough to curl up with a book and while away the time enjoying a cup of coffee and a donut or fresh fruit.

Working with local contractors

Wide-open spaces

Like the open floor plan in a home, the new Honda store connects the service shop to the sales area.

“This is like the old downtown store where parts, service and sales were all together,” said Wilder Sr. Built to exacting Honda standards that determined the color of the tile and the type of furniture, the showroom is clearly identifiable as a Honda-only store.

There was only one small variant to the design.

To address one of his biggest concerns, Wilder Sr.

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Dan Wilder Sr. and Dan Wilder Jr. stand at the windows that give a wide-angle view of the car lot and incoming visitors.

had a pair of large side windows added to his office giving him a wider view of the car lot so he can see when visitors drive up and alert staff to greet them.

Among the first things customers notice as they enter the Honda showroom is all the glass, light and

Wilder Auto has relied on local contractor J&J Construction of Port Angeles Inc. to build all three of its stores: the Toyota store, Wilder Auto Center and the Honda store.

General manager Dan Wilder Jr. believes dealing with a local contractor and its regular subcontractors has been a distinct advantage.

“Especially at the end when it’s crunch time. It’s crazy time,” said Wilder Jr., who runs the day-to-day operations at the dealership.

“Everyone pulled out all the stops to keep us on schedule.”

Wilder Auto upgraded its Internet connection to business grade high-speed fiber optics to ensure faster, more reliable service for the service technicians and the new Internet-based telephone system.

Continued on Page 4 >>

Congratulations and Thank You for all of your community support!

524 E First Street, Port Angeles | 360.452.9264

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RESIDENTIAL COMMERCIAL INDUSTRIAL

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Peninsula Daily News

December 2014

Wilder Honda Grand Opening

<< Continued from Page 3

Thank you

Wilder Jr. cites Scott Jensen at Angeles Communications for burning the midnight oil and working with Wave Broadband to ensure the communications system was up and running by Oct. 31 for the soft opening on Nov. 3.

Scott’s brother Bob Jensen, who works for Wave Broadband, had set up the communications systems for the other two Wilder stores, so he was also familiar with Wilder operations.

Wilder Jr. approached him about getting the fiber optics installed in a timely manner.

“It’s one of the great things about a small town,” said Wilder Jr. “Even though you’re working with a big national corporation, the local staff can make things happen.”

Wilder Auto would like to thank the following individuals and businesses for their part in the successful construction and soft opening of the new Wilder Honda store:

Scott Schwagler, owner, and Dean Bailey, building foreman J and J Construction of Port Angeles Inc.

Visiting the showroom

“One of the big things about people coming here now is that it is not going to feel so congested,” said Wilder Sr. The expanded lot has added about 25 new parking spaces at the Honda store and opened up around 30 extra parking spaces at the other stores.

Customers shouldn’t encounter the frustration of not being able to find a place to park.

Fire Protection Northwest Glass Services Company

Allform Welding Inc

Hi-Tech Electronics Inc.

Scott Jensen Angeles Communications

JP Cabinets Lakeside Industries

Pete Andersen Angeles Electric

M & P Overhead Garage Doors

Kitsap Bank

Masonart

Angeles Millwork & Lumber Company

McCrorie Interiors Inc.

ASM Signs

Pen-West Contractors & Peninsula Sweepers

Berneking Concrete Homes Bliemeisters’ Wood Works C & J Excavating

Above right: Dan Wilder Sr. gives state Rep. Kevin Van De Wege a tour of the construction site.

Right: Sales consultants Tina Breen, Kris Boynton and Aaron Strohauer, business manager Kelly O’Mera, Dan Wilder Jr., Dan Wilder Sr. and sales manager Jason Herbert gather in the new showroom.

EWI Worldwide Inc.

Moon Construction Company

Roger Wheeler and crew RJ Services

D & K Painting

Rainbow Sweepers

Bruce Dedoyar and Mike Rinehart D&R Construction Services

Ralph’s Drywall Schmitt’s Sheet Metal

Drafting Solutions

Tracy’s Insulation Inc.

DJ Concepts Emerald Roofing Inc.

The Plumbing Connection Zenovic & Associates Inc.

PROUD TO BE A PART OF THE

NEW

Congratulations Wilder Auto Center on your new expansion!

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Wilder Honda Grand Opening

December 2014

Peninsula Daily News

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Peninsula Daily News

December 2014

Wilder Honda Grand Opening

MEET OUR STAFF

posts are under the vehicle instead of around it, removing the potential for dings.

Two large entrance portals on the south side of the building facilitate quick processing of incoming vehicles for service.

“Customers are able to drive inside when the weather is inclement, get out of their car and come Service and parts are key to the Wilder Auto way of into a controlled climate area,” said Arlin Lidstrom, doing business. the Wilder Honda’s service and parts director.

Servicing the vehicle you own now is as important “The result is the customers are very satisfied.” to the dealership as selling you a new one.

Vehicles exit on the north side of the building, and For this, Wilder Honda has built a state-of-thethere is an additional garage door on the east side. art shop for service technicians trained in the latest With the high, airplane-hangar-like ceiling and automotive technology. multiple entry and exit portals, the service shop is well ventilated.

Service Facility In addition, coiled hoses that attach to vehicle The Honda store service garage is built to the tailpipes hang from an overhead network of pipes that manufacturer’s specifications.

The roughly 4,500-square-foot garage has 11 service channel exhaust to the outside.

A compound mixed into the cement lightens the bays, one of which is reserved for express service. color of the cement making it unnecessary to paint the Although it is larger than needed at this time, it is floors. the minimum size permitted by Honda, and Wilder The brighter floor color reflects light illuminating Honda sees it as a boon that will help meet the the entire garage. Unlike the garages of old, there is increased demand for service as Honda sales grow. not a dark corner in the entire shop.

Said co-owner Dan Wilder Sr., “We have lots of “I like working in this new garage,” said service room to grow, and we’re hoping that we’re going to technician Jonathan Wood. grow.”

“It’s brighter and roomier.”

Each bay has an environmentally friendly An unexpected byproduct has been a harder in-ground lift that is completely sealed. cement surface that resists chipping when heavy tools Even if one were to leak, the lift runs on are dropped on it. vegetable oil, further ensuring against polluting the Technicians and training surrounding earth.

Wilder Auto is committed to training staff.

Another advantage of the in-ground lift is: The

Service & Parts

CONGRATULATIONS

Grand Opening celebration Dec. 20, 2014



   

Parts

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Technicians frequently attend off-site training workshops at Shoreline Community College Professional Automotive Training Center, which offers factory-sponsored programs for Honda, Chrysler and Toyota vehicles.

Dan Wilder Sr. estimates there is at least one technician in training every week from one of his automotive shops.

“Cars are so complicated now. It’s not the guy with big muscles who can turn the wrench; it’s the guy who can understand computers,” Wilder said.

“I’d like to get a woman tech, but I haven’t been able to hire one yet,” he added.

4C1167579

ur ld o g n i i s u o b o o h t or c inesses preciate f u o k y cal bus We ap . n a h T nd lo ilding. ss e n i s a ny new bu turn bu a p m co autiful and re ily m e y t a b l a r F o. you your loy C s ice v r e sS Glas

In-ground lifts put posts under the vehicle freeing up work space and reducing the chance of getting a ding.

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Wilder Honda maintains an inventory of over $100,000 in parts to minimize the time a vehicle spends getting serviced.

Moreover, since Honda ships parts to its authorized dealerships daily, if the part you need is not in stock, you can get it overnight in most cases.

To personalize your vehicle, Wilder Honda also stocks a wide range of accessories.

In addition, Wilder Auto is the local representative for Thule racks.

WILDer HONDA GrAND OPeNING

December 2014

PeNINSULA DAILY NeWS

7

PROUD TO BE A PART OF THE NEW WILDER HONDA. THANKS FOR SUPPORTING LOCAL BUSINESS! Arlin Lidstrom Service & Parts Director

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Peninsula Daily News

December 2014

Wilder Honda Grand Opening

FOR EASY ACCESS TO

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You Can Count on Us WilderAuto.com • 800-927-9395 • 360-452-3888 • HWY 101 & Deer Park Rd

CONGRATULATIONS WILDER FAMILY!

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Thank you for choosing local! ~ Scott Schwagler 4C1182893

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Serving Clallam & Jefferson Counties since 1978

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Wilder Honda Grand Opening

December 2014

Peninsula Daily News

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Express service and more

Wilder Honda offers express service for routine maintenance, such as oil and filter changes and tire rotation.

The turnaround time for express service is generally 30 minutes and includes a complimentary multipoint vehicle inspection.

The multipoint inspection, which is performed on all vehicles brought in for any servicing, lets the car owner know the current state of his or her car.

The inspection checks on tire, wiper blade and brake pad wear, engine fluids, lights and signals and other often overlooked maintenance issues.

The final touch on service at Wilder Honda is the complimentary car wash — an option that is seldom refused.

In fact, Wilder washes as many as 80 to 90 cars a day.

Wilder Auto takes its car washes seriously — seriously enough to have its own dedicated staff and Wilder family member, employee care manager Tami Rose, assigned to oversee the procedure.

The wash starts with a pressure wash to remove road scum and other particulate matter that could scratch the car finish during washing.

An automatic car wash facility is in the pipeline at the Honda store, but for

Different address, same location

now, rather than send the cars to line up at the Toyota store, cars are washed by hand.

When customers are in a hurry and Owners Sally and Dan Wilder Sr. with their daughter Tami Rose, Wilder Auto vice president do not have time to wait for a car wash on the day of service, Wilder Auto offers and employee care manager. a token that can be used at a later date.

“The foundation of our business is parts and service,” said Dan Wilder Sr. “We love to sell cars, but if we can’t take care of our customers what are the chances they will come back to buy a car?”

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Congratulatio ns Wilder!

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AND

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Why Jetta Way? Wilder Auto wanted to keep its old Deer Park Road address, but the Honda store was the third building on the site, so Clallam County regulations required that the small road be named.

Why not Civic Lane?

Well, the road is not named after a car. Jetta was the Wilder family’s longtime pet, a German shepherd who died last year.

Service adviser Mariah Wasden handles service write-ups for express service customers.

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Peninsula Daily News

December 2014

Wilder Honda Grand Opening

MEET OUR STAFF

Customer Care The customer care department is an integral component of Wilder Auto’s approach to service.

Owner Dan Wilder Sr. believes that employee training is key to a business’ overall success.

Nadean Portner “I don’t want to just sell you a car,” he said. “I want to Customer Care Manager be your auto dealer for life.”

To ensure that in-shop customers aren’t kept waiting at the counter while the service adviser is on the phone handling a customer who has called in for information or an appointment, Wilder has hired dedicated staff to handle all incoming calls.

“Ten years ago, when Dan hired me, it was atypical for a dealership to hire one person just to do customer care,”said Nadean Portner, manager of the Customer Care Department, who had nearly 20 years of customer service experience at Northwest Orient Airlines at the time.

There are currently seven operators manning the phones in customer care, working in shifts that keep at least two to three at the phones from 7:30 a.m. to 6:30 p.m. Monday through Friday and 8:30 a.m to 6 p.m. on Saturday.

In addition to scheduling service, the customer care staff follows up each service and sale with a call to check on customer satisfaction.

“We call them back to make sure they are happy and that they had a good experience,” said Wilder Sr. “If they didn’t have a good experience, I want to know it right away. I want everyone to be totally satisfied.”

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Email: roger@rj-services. com Roger & Dena Wheeler, Owners

New WILDER HONDA www.bliemeisters.com 172 VALLEY CENTER PL. SEQUIM • 360-683-9181

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ly i m a F r e d l i the W or allowing us o t u o y k n a Th nf o i t c u r ion t s n o C and J-J cipate in this great adeedpiitng to par ti m County and for k to Clalla Owners r, le e e h W a n Roger & De it local!

Wilder Honda Grand Opening

December 2014

Peninsula Daily News

11

MEET OUR STAFF

Honda Sales New Dealership • Bigger Inventory • Lower Prices

to the Wilder Auto Group on the completion of their new showroom!

Ellen Dearinger Sales Consultant

Dave Millet Sales Consultant

Aaron Strohauer Sales Consultant

Thank you for your support of local businesses.

We enjoy working with you to provide quality service for our community.

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On your NEW Honda Building!

Zenovic & Associates is proud to have provided civil site design, structural engineering, surveying, and Engineer-of-Record services for the project.

301 East 6th St., Suite 1 • Port Angeles, Washington 98362 O: 360-417-0501 • F: 360-417-0514

Rick Brown Sales Manager

Congratulations Wilder!

CONGRATULATIONS

Civil Engineering • Structural Analysis Drainage Plans • Land Surveying Erosion Control Plans/SWPPPs

Jason Herbert Sales Manager

12

Peninsula Daily News

December 2014

Wilder Honda Grand Opening

We appreciate all of the hardwork from all of our local contractors: Allform Welding Angeles Communications Angeles Electric, Inc. Angeles Millwork ASM Signs Berneking Concrete Bliemeisters’ Wood Works C & J Excavating D & K Painting D & R Construction Drafting Solutions

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McCrorie Interiors Moon Construction Pen-West Contractors and Peninsula Sweepers Rainbow Sweepers R J Services Ralph’s Drywall Schmitt’s Sheet Metal The Plumbing Connection Tracy’s Insulation Zenovic & Associates

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