display Process Book

PROCESS BOOK Brandon Jamison Mara Wagner Paxton Taylor

table of contents 03 About 04 Brand 07 Brainstorming 08 Sketches 10 Experiment 11 Cover Composition 1 3 Layout

a bou t display display is the official magazine for High Point University's School of Art & Design.

High Point University promotes an extraordinary persona for its students, and they have become confined by the school's ideals and influenced by it's opulent surroundings.

As artists we tend to be placed in the background, but we were born to stand out. With the drive to be different, we are breaking boundaries, testing limits, and making a mess.

This publication is to make our mark as artists and designers and ‘display’ student’s work that expresses their true creativity. It also includes insight on the department as well as clubs events, and design trends.

“Design can be art. Design can be aesthetics.

Design is so simple, that’s why it is so complicated.”

paul rand

o3

display br a n d The brand of display is simple yet timeless.

Our team decided to create a personality that allows an unlimited amount of expression starting with our custom made logotype.

logotype

"Simplicity is the ultimate sophistication."

leonardo da vinci

o4

display br a n d

cont.

Following the magazine's logo, we wanted to incorporate the purpose behind the publication, which is the school. For this logo we decided for every issue the colors would change, to represent the ever changing style of art.

school of art & design logo

“Having a favorite color is like having a favorite lung.�

sara genn

o5

display br a n d

cont.

Lets talk typography. After diligent investigation we chose two strong and complementary typefaces.

Gastromond

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz

regular italic

Archer

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz

0123456789 !@#$%^&*()

0123456789 !@#$%^&*()

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy dog.

"Creativity is the greatest rebellion in existence."

osho

book book italic bold bold italic

o6

br a i nst or m i ng During our brainstorming process, we created a mind map of "what is the first world that pops into your head when I say college or art?"

art mind map

“It’s through mistakes that you actually can grow.

You have to get bad in order to get good.”

paula scher

college mind map

o7

sk e t c h e s The art director requested that everyone in the group create 20 rough sketches a piece.

"Without deviation from the norm progress is not possible."

frank zappa

o8

sk e t c h e s

cont.

Below is the final sketch of our logo. The logo is custom to display, that is based of the typeface Essonnes. We love the classic vibe of the serif font, but wanted a thinker line create a bold effect.

"I’ve been imitated so well I’ve heard people copy my mistakes."

jimi hendrix

o9

e x pe r i m e n t After completing the logo, we came up with a stencil idea, so we could brand our magazine to objects and surfaces through different medias.

charcoal

spray paint

"Design is a mix of craft, science, storytelling, propaganda, and philosophy."

erik adigard

reflection 10

cov e r com p o si t ions Using some of the elements that we captured during our experiment, we sat down and composited our covers. The logotype became a part of the art instead the original center position seen on every magazine.

issueone _ spring ‘18

"It’s not what you look at that matters, it’s what you see."

henry david thoreau

11

cov e r com p osi t ions

cont.

Three more versions of the cover, that can be used for other issues.

issuetwo _ fall ‘18

issueone _ spring ‘18

issuethree _ spring ‘19

"Work your ass off. Don’t be an asshole."

stefan sagmeister

12

l ayou t For any layout it is imperative to have a grid.

So we created a square grid with 1/2 inch margins. This will help us lay our text and images.

"To say a grid is limiting is to say that language is limiting, or typography is limiting."

ellen lupton

13

l ayou t

cont.

Editor + Art Director pa x t o n tay l o r | Copywriter b r a n d o n j a m i s o n Photographer m a r a wa g n e r | Writer m a r a wa g n e r s c h o o l fa c u lt y Professor of Interior Design and Dean of the School of Art & Design d r . j o h n t u r p i n Associate Professor of Interior Design Chair, Home Furnishings and Interior Design d r . j a n e n i c h o l s

table of contents

Associate Professor of Art and Chair, Art and Graphic Design m r . s c o t t r ay n o r Artist in Residence m r . a l l a n b e av e r Instructor of Art m r . a d r i a n b o g g s Instructor of Interior Design m s . k at y b r a n d t Assistant Professor of Art m r . m a r k b r o w n Assistant Professor of Visual Merchandising Design d r . v i c t o r i a b r o w n Instructor of Art m s . j a n i s d o u g h e rt y Associate Professor of Art d r . c h e r l h a r r i s o n

04

Art Student’s Guide to Time Management

06

How To Take Critsim

15

Student Display

20

Where Are They Now?

24

2017 Design Trends

Instructor of Interior Design m r . b r a n d o n j o n e s Assistant Professor of Interior Design m r . j o h n l i n n Assistant Professor of Interior Design m s . c at h y h i l l e n b r a n d - n o w i c k i Professor of Art m r . b r u c e s h o r e s Assistant Professor of Art m s . b e n i ta va n w i n k l e

01

“Good design is all about making other designers feel like idiots because that idea wasn’t theirs.”

frank chimero

02

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l ayou t

cont.

Student Display Interveiw

by Mara Wagner

mara wagner: How did you decide you were going to major in Studio Art? becca sands: Ever since I was little I had loved art and creating art. I joined that with my passion for teaching and helping others to decide that I wanted to be an art teacher. This brought me to becoming an art major at HPU.

Becca

mw: You’re very involved on campus, from your sorority, and other clubs, how do you juggle all of this while being a full time student? bs: Time management is very important. I try to plan out my day in my planner to assure that I have enough time to get everything done. At the end of the day school work is most important.

mw: Did you have a plan at the beginning of your college career? Has it changed or has it pretty much stayed the same? bs: Yes, my plan has stayed the same mostly! I came in as an art major and education minor, I have stuck with that and added museum studies.

“Graphic design will save the world right after rock and roll does.”

david carson

mw: What job do you want to have from graduating from High Point University? bs: I would like to be a high school art teacher. I plan on getting my masters in art education or possibly ceramics.

mw: Out of our faculty and staff who would you call a mentor? bs: My mentor is 100% Mark Brown. He is my advisor, I am his assistant in the art department and I will be taking three classes with him next semester.

He teaches me something new every time I talk to him.

mw: What projects have you completed that make you feel the most proud? bs: I am most proud of my work on the wheel.

Ceramics was new to me this time last year but now I couldn’t imagine my life without it.

Sands mw: Do you feel a responsibility to contribute to something bigger than yourself? bs: Yes absolutely! This is why I want to be a teacher.

I believe that one person can make a huge difference in someone’s life. If there is any chance that I could make a difference in someone’s life, and make their life better, I want to be able to do that.

mw: How do you get “unstuck” creatively?

bs: I try to make something, even if it is bad and eventually an idea comes.

Many times I will put a ball of clay on the wheel not knowing what will be made with it. Something is created, just not planned.

I think it is better to create something than to create nothing. I love a good brainstorm of ideas. I try to sketch a lot, everything I think of. There are bad ideas of course but something great could branch off of a not so good idea.

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