Melodrama Soap Process Book

SKETCHES

PROCESS BOOK G R A P H IC DE S IG N S T U DIO I I • FA L L 2 018

TA BL E OF CON T EN TS

ABOUT THE PROJECT | 04 BEHIND THE NAME | 05 LOGO DESIGN | 06 MEET THE CAST | 08 PA C K A G E D E S I G N | 10

ABOUT THE PROJECT A client from a local boutique is wanting to create a new bath product to sale in their store. They are giving full creative freedom but would like it to be unique, eye catching, contemporary, and whimsical. The price point of the product will be high, to attract luxury. Not to mention, the product should have local ingredients and be sustainable where possible. a. Naming + Logo Design b. Soap Box Package Design c. Business Card e. Letterhead

04

BEHIND THE NAME The name of my soap is originated by the ideas of how we exercise our emotions in certain ways. Melodrama by name is known as a dramatic performance that tells a story with music and/or speech that elicits viewer’s emotions.

For the actual soap product, I dug deeper into the connection of scents to emotions. Our sense of smell is the strongest of all five senses, and the one that is most tied to emotion and memory. 75% of all emotions generated every day are due to smell, and because of this we are 100 times more likely to remember something we smell over something we see, touch or hear. Since the olfactory nerve is directly linked to the part of the brain that monitors memories and emotions, scent affects moods, concentration, memory recall and emotion. Many businesses are using this exact research for olfactory marketing/smell marketing. For example, in Las Vegas, many casinos will pump in a fragrance to enhances a playful mood which influences people to drink and gamble.

The idea of MEloDraMA Soaps is how something like a scent can play with your emotions, just like a melodramatic performance. For each soap there is a given emotion with a character name followed by coordinating moodstimulating scent, this creates the idea of our slogan Emotionally Charged Soap.

05

LOGO DESIGN

06

LOGO DESIGN

dissection

The change of type in the logo mimics the change of emotions in a melodrama performance.

SKETCHES

TYPOGRAPHY

Corporate E Regular Italic abcdefghijklmnopqrstuvwxyz 0123456789

Corporate E Bold abcdefghijklmnopqrstuvwxyz 0123456789

07

MEET THE CAST

08

Amorous Amy

Drowsy Dusty

Scent: Cherry + Jasmine Amy loves spending her time watching romantic comedies and reading anything

by Jane Austen.

Scent: Blueberry + Lavender Dusty is a workaholic. With two kids and a new gig with Melodrama he is definitely ready for a nap.

Jubilant Jamie

Cool Calvin

Scent: Lime + Mint Jamie enjoys time with her friends and is excited about her new lead role in Melodrama.

Scent: Coconut Calvin is the coolest guy in town, he loves relaxing and hanging out on the beach with his friends.

Overwhelmed Oscar

Meloncholy Mark

Scent: Orange Citrus Oscar is a part of many productions recently and finds himself stressed at times and just needs a break.

Scent: Melon Mark finds himself sad the majority of the time, but hopes his big break in Melodrama will be a game changer.

MEET THE CAST

sketches

09

N E T W T 4 O Z /113 G

N E T W T 4 O Z /113 g

N E T W T 4 O Z /113 g

CHERRY JASMINE SCENT

AMOROUS AMY N E T W T 4 O Z /113 g

10 B L U E B E R R Y L AV E N D E R S C E N T

DROWSY DUSTY

EMOT IONA L LY CHARGED

EMOT IONA L LY CHARGED

B L U E B E R R Y E X T R A C T, L AV E N D E R S C E N T, WAT E R , C O C O N U T O I L , SHE A BU T T ER , A RG ON OIL , LY E .

C H E R RY E X T R AC T, JA SM I N E S C E N T, WAT E R , C O C O N U T O I L , SHE A BU T T ER , A RG ON OIL , LY E .

MELODRAMA, LLC. Thomasville, NC 27360

MELODRAMA, LLC. Thomasville, NC 27360

PA C K A G E D E S I G N

part

one

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box

layout

N E T W T 4 O Z /113 g

N E T W T 4 O Z /113 g

N E T W T 4 O Z /113 g

11 LIME AND MINT SCENT

JUBILANT JAMIE N E T W T 4 O Z /113 g

MELON SCENT

M E L ONC HOLY M A R K EMOT IONA L LY CHARGED

EMOT IONA L LY CHARGED

M E L ON E X T R AC T, M E L ON SC E N T, WAT E R , C O C O N U T O I L , S H E A BU T T ER , A RG ON OIL , LY E .

L I M E E X T R AC T, M I N T SC E N T, WAT E R , C O C O N U T O I L , S H E A BU T T ER , A RG ON OIL , LY E .

MELODRAMA, LLC. Thomasville, NC 27360

MELODRAMA, LLC. Thomasville, NC 27360

PA C K A G E D E S I G N

part

one

|

box

layout

cont

.

N E T W T 4 O Z /113 g

N E T W T 4 O Z /113 g

N E T W T 4 O Z /113 g

COCONUT COLADA SCENT

C O O L C A LV I N

N E T W T 4 O Z /113 g

12 ORANGE CITRUS

OVERWHELMED OSCAR EMOT IONA L LY CHARGED

EMOT IONA L LY CHARGED

OR A NGE E X T R AC T, OR A NGE S C E N T, WAT E R , C O C O N U T O I L , SHE A BU T T ER , A RG ON OIL , LY E .

CO CON U T E X T R AC T, PI N E A PPL E S C E N T, WAT E R , C O C O N U T O I L , SHE A BU T T ER , A RG ON OIL , LY E .

MELODRAMA, LLC. Thomasville, NC 27360

MELODRAMA, LLC. Thomasville, NC 27360

PA C K A G E D E S I G N

part

one

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box

layout

cont

.

PA C K A G E D E S I G N

part

two

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soap

wrap

patterns

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