Sense Film Festival Brand Book

comprehensive brand guide

This brief is the intellectual property of Sense Film Festival and its creators and is to be used only under license or with permission. You may not copy, reproduce, display or use any branding elements without the knowledge and consent of Sense Film Festival.

This brand was curated, edited, and designed by Paxton Taylor.

07

brand introduction

about the festival sense film festival was established to promote gun sense by the families and individuals that have been affected by gun violence.

what is gun sense? gun sense is to acknowledgment that there are common-sense solutions to gun violence. which claims 35,000 american lives every year and injures many more. this public event will help people understand that this issue is not a bi-partisan issue but a human issue.

why us? it's in our name, we support the sense in gun use. we are activist for lowering the percentages in gun violence, especially in public places.

2nd admendment we can protect our communities from gun violence while still protecting the Second Amendment.

vison we reject the lies and misinformation of the Washington gun lobby. we support common-sense policies that have been proven to help save lives.

our promise we promise to donate all proceeds of the festival to help the families and individuals that have been affected by gun violence.

target audience primary audience • film makers secondary audience • those affected by gun violence tertiary audience • everyone

about archetypes successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers. but finding your voice – especially as a small business– can be difficult, and expensive. identifying your brand archetype from this list will save you time and money and connect you instantly to your audience.

The 12 Brand Archetypes All Successful Businesses Are Built On 12 Archetypes

By Ffion Lindsay

the hero power • worth • determined • superior

the innocent free • happy • simplicity • focused

the creator driven • authentic • creative

every day, 96 americans are killed with guns cdc, fatal injury reports. 2012-2016,

11

logos + visuals

main logo

variants

main logo stacked

alt initial logo i

alt initial logo ii

alt initial logo iii

behind the mark the mark is a simplistic visual of a gun shot.

typography slab serif typeface typed lower case with random small caps.

base 12 serif ot reg: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789-= !@#$%^&*()_+

base 12 serif ot reg italic: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789-= !@#$%^&*()_+ both typefaces are interchangeable from title to body text.

pairs well with:

base 9 sans ot reg base 9 sans ot reg italic

color pallet you may call it patriotic, considered it a collection bold colors.

revolutionary red R=255 G=0 B=0

dusk R=54 G=10 B=85

plum R=112 G=7 B=61

roast red R=162 G=3 B=3

icons 9 simplistic icons for brand direction and interaction.

01

02

03

04

05

06

07

08

09

01 • hand gun

04 • popcorn

07 • movie screen

02 • in the news

05 • american flag

08 • msg to loved one

03 • ticket

06 • movie reel

09 • stop

business cards

nicholas williams event coordinator p. 555.555.555 e. nwill@sff.com

www.sensefilmfest.com

paxton taylor art Director p. 555.555.5554 e. ptaylor@sff.com

www.sensefilmfest.com

mayson smith pr manager p. 555.555.5553 e. msmith@sff.com

www.sensefilmfest.com

madi thomas creative director p. 555.555.5552 e. mthomas@sff.com

www.sensefilmfest.com

jane doe Designer p. 555.555.5551 e. jdoe@sff.com

www.sensefilmfest.com

john deer manager p. 555.555.5551 e. jdeer@sff.com

www.sensefilmfest.com

letterheads

carolina theatre 20 n tryon st, charlotte, nc 28202 336.906.8390

to: marley maxwell president everytown for gun safety support fund 123 winston rd, lexington, nc, 27360 Lam as aut rem ut excearum doluptio quossin nient quatet quidunto illorup tatatur reri blam, omni dolupta quibus endel int occate vit maiostis sania quas dit mos sum ratus, net diate officil igenima auta con re perum unt adiae delita dolenda niet eossunt.

Ovid que volupti issequiam, qui ratemodi as et molupta dollum est vero vere, suntum fugit eatestrum qui doluptate ommolup tatempo renisquatum adi culparum et quideri bustrum et aut que pero optatium dolores etur alit resedis doluptatem eum aut volectae eum invendis mo cor rest aute es net aborrum voluptus, quam dolupta consequ amusape riaeper estrunt optaquia conem alique nim ratus eos dolores sendipis erro maioribus ratum adipsan ditibus, a quunditiore, quae qui sus nos ea ne enimi, simossim que earchit ioremquas consed mi, odit dolupicto etur?

Pid que porum fugiasp idiores nonse non nistio dolor aut ute di omni qui con parum volore nem fuga. Ut duciment mod eum faccum dolo diciusame laccullaut et doluptatur mo evelenit ide nem nonseni molorem doloria sitiscium ellam, odios sitatur sint, am rehenis se lam quiatur?

Rit, sus inis perum, sitatis quatio. Rum, comniminulpa ium aut alicto con pro odit quuntio rerovid que ommolor iorestruntio et as etur?

paxton taylor art director

carolina theatre 20 n tryon st, charlotte, nc 28202 336.906.8390

to: marley maxwell president everytown for gun safety support fund 123 winston rd, lexington, nc, 27360 Lam as aut rem ut excearum doluptio quossin nient quatet quidunto illorup tatatur reri blam, omni dolupta quibus endel int occate vit maiostis sania quas dit mos sum ratus, net diate officil igenima auta con re perum unt adiae delita dolenda niet eossunt.

Ovid que volupti issequiam, qui ratemodi as et molupta dollum est vero vere, suntum fugit eatestrum qui doluptate ommolup tatempo renisquatum adi culparum et quideri bustrum et aut que pero optatium dolores etur alit resedis doluptatem eum aut volectae eum invendis mo cor rest aute es net aborrum voluptus, quam dolupta consequ amusape riaeper estrunt optaquia conem alique nim ratus eos dolores sendipis erro maioribus ratum adipsan ditibus, a quunditiore, quae qui sus nos ea ne enimi, simossim que earchit ioremquas consed mi, odit dolupicto etur?

Pid que porum fugiasp idiores nonse non nistio dolor aut ute di omni qui con parum volore nem fuga. Ut duciment mod eum faccum dolo diciusame laccullaut et doluptatur mo evelenit ide nem nonseni molorem doloria sitiscium ellam, odios sitatur sint, am rehenis se lam quiatur?

Rit, sus inis perum, sitatis quatio. Rum, comniminulpa ium aut alicto con pro odit quuntio rerovid que ommolor iorestruntio et as etur?

paxton taylor art director

ticket

snacks

posters

10.01-07.19 carolina theatre charlotte , nc

Mommy I love you

In club they shooting.

U ok

Trapp in bathroom

what club

Pulse. Downtown. Call police.

I'm gonna die.

I'm calling them now.

U still in there.

Answer our damn phone.

call them.

texts between eddie justice and his mom just before he lost his life in the pulse night club shooting.

call me.