
1 minute read
The BBL
The British Basketball League (BBL) has been at the pinnacle of the British game since its inception in 1987 and represents the highest level in the UK.
The League has a colourful 30+ year history including great teams, dynasties, memorable moments, and unforgettable players and coaches including the legendary Alton Byrd and ex-BBL Coach, Nick Nurse - who led the Toronto Raptors to an NBA Championship in 2019, the highest accolade in the world of basketball – whilst assisted by another ex-player and coach of the league, Fab Flournoy.
Advertisement
Currently there are 10 franchises across the nation, spanning Plymouth in the South West all the way up to Glasgow, north of the border. In fact, Plymouth versus Glasgow is the longest distanced professional sporting rivalry of any kind in the entirety of UK Sport.
BBL clubs are increasingly built on the foundations of strong community programmes, driven by the League’s Hoops4Health initiative. Whilst providing positive role models for young people, clubs are also actively involved in developing the next generation of British basketball players. The club promotes the sport, and associated healthy lifestyles, to young people in their localities.
Reflecting on the Leagues growing popularity, the BBL has commercial partnerships with Perform, Sky Sports, Molten UK, Kappa, Buzz Productions, Genius sports, Sportradar, Dynamik, Matchroom and Synergy.