QUART ERLY - P.I. 31/07 /2019 - Intern Poste Italiane S.p.a. ationa l € 10, Chf - Spedizione in Abbonamento Postal 10,50 , UK £ 7,50 e - 70% - LO/MI
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PEARL ISSUE - n° 17 - 2019 - € 10
The Art of Sailing
Turquoise 77m Go
[ THE WORLD OF WATCHES ]
A CORNER for ewels
by Paolo De Vecchi
In the heart of Milan, Pisa Orologeria welcomes jewellery into its luxurious flagship store with an entire floor featuring some of the most sought-after watch brands and some lovely sparkly objects
O
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ne of the most interesting pieces of news in
articles of jewellery, like Piaget and more recently
late 2018 was the opening of the Salone dei
Chopard and De Grisogono. They are iconic examples
Gioielli (Jewellery Show) at Pisa Orologeria,
from houses that include diamonds as well as watches
a large space on the second floor of the flagship
in their catalogues, but the list of jewellery brands
store on Via Verri, in the centre of Milan, adding a
that have been welcomed into the Pisa Flagship Store
superb selection of jewellery to the sumptuous range
currently includes Boucheron, Chaumet, Messika
of timepieces on offer. There has been jewellery in
and Tamara Comolli. And while Chopard can be
the display windows since the Pisa brothers opened
considered to be a classic brand, dating back to the
their first shop 1940s, but the pieces were almost all
19th century and then acquired a few decades ago by
products by brands that create watches that are also
the Scheufele family, De Grisogono is a young, trendy
This page, an area in the Salone dei Gioielli on the second floor of Pisa Orologeria on Via Verri in Milan. Left, Chopard’s the Happy Dreams Pendant and Happy Sport Oval automatic watch in white gold and diamonds
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[ The WATCH ]
On this page, the Salone dei Gioielli, which opened in the Pisa Flagship Store late last year. Left, rings being worn and the quartz watch in rose gold and diamonds form the Allegra collection by De Grisogono
company founded by Fawaz Grouosi, who wanted to make it a symbol of the kind of extravagant luxury that seems to exert such a powerful appeal on the new rich. Chopard continues the saga of its watches with the distinctive feature of individual diamonds left free to move between crystal and dial. The collection also includes pendant necklaces and rings based on the same look – the latest version is the Happy Sport Oval model in white gold and diamonds with a motherof-pearl dial. De Grisogono has opened a monobrand space in the Pisa store, with the Allegra collection playing the starring role. Jewels and watches all display the gold band motif that links the fluidly interwoven rings.
www.pisaorologeria.com 162