THE ELEGANCE OF THE FEATHER
The Plume de Chanel high jewelry collection pays extraordinary tribute to the softness and delicacy of feathers, drawing inspiration from the iconic vision of Mademoiselle Coco
by Gianfilippo Versari - ph. courtesy by Chanel
The Parisian Maison returns to its roots with a capsule collection that recalls its very first creation from 1910. At that time, Gabrielle Chanel, still far from the world of fashion and haute couture, had begun her career as a milliner, opening a boutique at 21 rue Cambon in Paris. The first accessory she presented to the press was a hat adorned with a large, soft white feather, which soon became a symbol of the Maison. Two decades later, in 1932, the feather was reinterpreted in high jewelry as an articulated brooch, included in the Bijoux de Diamants collection. Today, Plume de Chanel pays homage to that initial creation with a series of fifteen exquisite jewelry pieces celebrating the lightness and grace of feathers. This exclusive collection includes earrings that can be worn in
multiple ways, a hair ornament, an open ring, and a necklace with detachable feathers that transform into brooches. All pieces were designed by Patrice Leguéreau, the late director of the Chanel Fine Jewellery Creation Studio, who sadly passed away last November.
Six sets of romantic and ethereal jewelry introduce a new natural silhouette, enriched with diamonds and a variety of sparkling pink gemstones, including sapphires and tourmalines. In this collection, the feather appears larger than in its vintage version, creating a more realistic visual effect. However, it maintains its soft flexibility thanks to the natural curvature of each individual feather.
Plume de Chanel celebrates movement and freedom—principles
Delicately feminine, incomparably radiant. Actress and CHANEL ambassador Margaret Qualley at the 2025 Golden Globes, wearing a bespoke haute couture dress along with emblematic pieces from the Plume de Chanel collection
that have always been at the heart of the Maison’s philosophy and its founder’s vision. The jewelry embodies the same lightness and ease that Chanel introduced into women’s fashion with designs that broke free from conventions. Since the first fully articulated brooch of 1932, Chanel has sought to naturally mimic the fluid, undulating movement of real feathers.
This new collection is not just a tribute to the past but also continues the legacy established in 2010, when the late Leguéreau chose the feather as inspiration for his first high jewelry collection. Today, this evolution continues with even greater lightness, movement, and an unprecedented burst of color.
The airy aesthetic of Plume de Chanel evokes the gentle flight of feathers suspended in the wind. To further enhance their natural motion, Chanel
has employed a unique technique, delicately intertwining the finely articulated tips. Softness and lightness are not only reflected in the shapes but also in the color palette, featuring precious stones in delicate shades of pink—sapphires, tourmalines, and diamonds, carefully selected to imbue each piece with an ethereal sense of delicacy and vibrancy. From pure white to various hues of pink, the gemstone palette lends a refined femininity to each creation. Diamonds enhance the brilliance of the stones, while pink sapphires and tourmalines add depth, with shades ranging from the softest pastels to the most intense tones, emphasizing the grace of movement.
Plume de Chanel: a timeless elegance that projects an icon of the past into the future, leaving an indelible mark on the present. chanel.com
©Chanel
Left page: Plume Couture de Chanel bracelet in platinum and pink gold, adorned with diamonds and pink sapphires. Plume Mademoiselle de Chanel ring in white gold, set with a 1.26-carat Fancy Intense Purplish Pink pear-cut diamond, along with diamonds. Earrings in pink gold and platinum, featuring diamonds and pink sapphires
Right: The lightness of being. The airy aesthetic of Plume de Chanel is designed to evoke feathers flowing and fluttering in the wind. The Plume Singulière necklace in white gold is set with a 2.01-carat brilliantcut diamond and additional diamonds. This transformable piece can be worn as either a Y-necklace or a sautoir and can also be detached and worn as a brooch
“My jewelry is never detached from the idea of a woman and her dress. Because dresses change, jewelry, too, is evolving.
Gabrielle Chanel