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Joie de Vivre Some time ago the Italian brand Taitù brought colour and the freedom to mix to the tab-letop. Today it continues to amaze, reaching heights by Marta Bernasconi
Mare Collection brings the spellbinding appeal of the coral reef to the table with colourful fish, nautilus and starfish. The line also includes a series of objects for use throughout the home
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he celebrated flagship store on via Bigli, in the heart of Milan, was opened in 1960. Since then the brand has continued its peaceful revolution with the aim of renewing the tableware world and liberating it from stifling conventions. Taitù starts from the idea that sitting down at the table is not simply a way of sharing food but also time and emotions, and it is this that shaped its original vision of what a table service should be – a free, imaginative presence that makes no distinction between everyday life and special occasions, communicating optimism and light-heartedness through a generous, unconstrained use of colour. Functional versatility is another of the brand’s hallmarks, as well as its commitment to the pleasures of Mix&Match. The plates and tableware accessories are designed to be used outdoors or inside, and the collections
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Left, porcelain from the Fil Rouge Collection, where an exuberant red thread traces sinuous trajectories, interwoven lines and small knots. Above,
are made up of individual pieces that users can put together in fresh new ways every time
an elegant table set with
to create a personalised interpretation of the tabletop. The main inspiration for the various
pieces from the Forever line, a
lines is the natural world, given a joyful, emotionally-charged interpretation complemented
synthesis of art, the jeweller’s
by geometrical and architectural motifs. All the objects in the Taitù world display a refined
skills and design, with blue
artisanality that influences all the stages in a product’s life, from design to preliminary
playing the leading role
sketches and manufacture. Special care is devoted to details, as shown by the use of at least seven shades of green to make every leaf. The special sense of beauty that distinguishes this Italian brand has led to its products gracing the tables of multi-starred chefs. Alain Ducasse, for example, has chosen the cups from the Erbe line for serving coffee in his inns in Tuscany. www.taitu.it
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