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SHELL ISSUE - n° 18 - 2019 - € 10
The Art of Sailing
Custom Line Nav
etta 42
QUART ERLY - P.I. 31/03 /2019 Intern ationa l € 10, Spedizione in Abbon Chf 10,50 , UK £ 7,50- Poste Italian amento Postale e S.p.a. - 70% - LO/MI
[ FIVE QUESTIONS TO... ]
FULVIO CODECASA CEO CODECASA by Paola Bertelli
Made in Italy is still thriving. Is it possible to consolidate and improve on that position for the sector? Made in Italy is still hugely successful and will continue to be so in future. Our brand focuses very heavily on that particular fact. We actually work with companies that have been partnering us for many years and whom we are very proud to recommend to our clients. It is thus only not merely right but important to fly our flag proudly because we are second to none. I feel that emphasising our Made in Italy status does add value and I have realised that from our clients, particularly foreign ones, who often ask us to put Italian artworks or designer items aboard that represent that identity. So I would suggest that all Italian entrepreneurs underscore the Made in Italy aspect to an even greater extent. Deep down, when you think of our country, you immediately associate it with culture, history, good wine, excellent cuisine and the good life. A positive message that should be the springboard you start from. There is no doubt it is the best possible calling card to go out in the world with. Codecasa is one of the longest-established family-run yards in Italy. What is your greatest strength and the secret of such longevity? Our yard has almost two centuries of history behind it. We were founded in 1825 by shipwrights to build wooden working vessels. After years of trying to persuade my father, we entered the pleasure boat world in 1970 where we still playing a leading role. The secret of our longevity is quite simply the great sacrifice and enormous determination of both the family members and the people I work with. We have a small team in
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which everyone has their own essential role. Our yachts prove the quality of our teamwork, in terms of aesthetics, quality and performance. What three adjectives would you use to describe the typical Codecasa owner? Classy, sea-loving, and quality and onboard comfortfocused. How have you managed to drive both innovation and tradition forward in tandem? Our yachts reflect naval character, spirit and tradition yet at the same time incorporate new generation features with a strong emphasis too on fuel efficiency, environment and comfort. We focus on innovation and product reliability combined with classic design with a modern twist that produces a rigorously clean result with traditional exterior lines, a sober, refined evergreen style that you never tire of. The highpoint of our work is, of course, the actual launch. Even today we launch our yachts on the slips at our yard. It is hugely emotional for me to see a yacht setting out to sea after years of designing and hard work. It’s like when your children are born, grow up and then start walking on their own. What are the future trends in the superyacht world? I feel we will continue to see ultramodern designs with futuristic lines but I also feel that they will be hugely successful initially but then people will get tired of them. I would focus less on excessive lines than on yachts that combine comfort and luxury as well as placing more attention on the environment through fuel and energyefficient engines and systems which are essential in this day and age.