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MISSION: FITNESS Connected equipment, a cloud platform and personalised workout programmes: Technogym now does much more than just make good-looking sophisticated gym machines: it has created a genuinely global fitness system by Marta Bernasconi
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Technogym’s Personal line was designed by Antonio Citterio for workout and fitness areas in private homes or aboard yachts. Below and opposite, the Bike Recline Personal recumbent bike
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port, fitness and wellness are a huge international consumer obsession right now and tech and digital innovations are fuelling their popularity and potential. Technogym
was quick to the spot the changes in the offing and put in some fine research to produce a range of new products that won the hearts of its international clientele. The brand’s founder and owner Nerio Alessandri told us about one example of the changes sweeping the sector: “Technogym has launched “Wellness on the Go”, which allows users to access their training programme anytime, anywhere – at the gym, in a hotel, at home or at work. This is thanks to the Technogym Ecosystem, which is made up of connected fitness machines, a cloud platform and training programmes”. Personalisation is the key word, not least because how much space you will need for working out changes according to whether you are in a gym or somewhere more private, such as a home or aboard a yacht. “Technogym offers a whole host of solutions personalised around the needs of each individual client and the dimensions of the space they have at their disposal,” confirms Alessandri. “If you want to create a dedicated gym space, Technogym has the professional Artis (with 25 machines that work all the muscle groups) and Skill lines which are a favourite with the world’s top athletes. For workout spaces in the home or aboard a yacht, we have the Personal Line, a collection designed in collaboration with Antonio Citterio. For very tight spaces, we have the Myrun treadmill too”. Technogym has collaborated with a long list of high profile yacht builders. One of the most prestigious is Baglietto which chose the company to create the gym aboard the 55m M/Y Severin°s, one of the stars of the recent Monaco Boat Show. This Technogym/Baglietto collaboration confirmed the company’s strategic position in the world of luxury design and yachting.
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Gyms and wellness areas are now a given aboard any self-respecting yacht. Opposite page, Nerio Alessandri, founder and owner of Technogym, and below, the Personal cross-trainer complete with entertainment console
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The brand’s secret lies in its ability to combine technology with sleek, appealing designs. This is a very conscious decision according to Alessandri: “Style has always been part of the Technogym DNA. We developed our style thanks to our in-house designers and our 10-year partnership with the world’s most famous Italian designer, Antonio Citterio”. To get back to personalisation, Technogym’s many product lines mean it can create both training spaces and programmes to measure. Its other hugely popular products include the Recline Personal recumbent bike and Kinesis, Technogym’s iconic pulley station which offers 200 movement possibilities in less than one square metre. The Bike Personal, on the other hand, is a high-end stationary bike that marries technology, innovation and great design. “Technogym’s fitness equipment is hand-crafted to a very high standard using sophisticated materials,” concludes Nerio Alessandri. The kind of gym equipment that looks good enough to pass as part of a designer décor and will look absolutely at home in many different sorts of environments.
www.technogym.com
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