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PEARL ISSUE - n° 17 - 2019 - € 10
The Art of Sailing
Turquoise 77m Go
[ BESPOKE ]
ALWAYS UNIQUE by Paola Bertelli
One-of-a-kind accessories and equipment. The bespoke concept is extending its reach on board superyachts to take in every single detail. The trend has inspired a new brand, Unica Besenzoni, targeting the extra-luxury sector
U
nica is a technical and design challenge. It’s been launched by
hydraulic platforms, all custom designed to meet the requirements of
Besenzoni, which aims to create an exclusive brand for bespoke
individual superyachts.
products for the superyacht world.
Steve Jobs taught us all that a dialogue should always exist between
It’s an important, ambitious step for a company that’s already a market
technology and design, but Bisenzoni has introduced a third
leader, and has decided to raise the bar even higher by establishing a
element – personalisation. “The name we’ve chosen for the new
division dedicated exclusively to big boats. The product types are the
brand, Unica – Unique Yacht accessories – shows the importance of
same as those that have made Besenzoni famous, so the Unica brand
product personalisation in the superyacht world,” says CEO Giovanni
includes armchairs, hydraulic gangways, cranes, electric side doors,
Besenzoni. “Every owner’s needs are unique, and so are the solutions
patio doors, oleodynamic bathroom scales, side ladders, hard tops and
we want to offer. We’ve created a dedicated team to carry the project
canopies, electrically operated windows, retractable balconies and
forward. These top-level professionals will follow every aspect of the
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An important role in the reinterpretation of the Matrix helm seat is played by the Marine Leather upholstery in a refined ice grey, elegantly worked in layers, drapes and piercings
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[ BESPOKE ] The Shiny Ladder laddergangway, a successful combination of form and function. The rigorous steel structure is transformed into a design element when illuminated by the LED lights along its edges and under the steps. Opposite page, stages in the custom work carried out at the Besenzoni facility on Lake Iseo, Italy
Unica brand exclusively, from design to construction, providing valuable support to the fitting-out process and ongoing postsales assistance throughout the world. The team must be able to interface with yards, owners and different designers, adapting to the various technical and aesthetic specifications”. But where do Unica and design meet Unica and technology? “The refinement, exceptional quality and style in every detail that are our products’ hallmark”, says Giorgio Besenzoni. “However, we don’t want Unica’s products to be ostentatious, they should harmonise with their surroundings and provide consistent and enduring quality. We regard our components as perfect when they are present but don’t make a show of themselves. They should blend seamlessly into the yacht’s on-board environment”. It’s important to point out that Unica is based on the technical expertise Besenzoni has acquired during his almost fifty years of experience in the nautical sector. “We can also add the ability to innovative through the use of cutting-edge techniques and materials” the CEO adds. The Unica brand made its official debut at the 2018 Monaco Yacht Show, the show featuring superyachts and luxury, with a
because it represents and explains the new brand in the best
totally original version of the Matrix P400 helm seat, the result of
possible way”, Giorgio Besenzoni explains.
a collaboration with the designer Christian Grande, who handled
The range of new products from Unica also includes the Shiny
this reinterpretation. The chair features upholstery by Marine
Ladder, a ladder-gangway for the after deck with LEDs and
Leather, a high-end company specialising in working all types
along its length and below every step, transforming an intensely
of leather. “It’s an entirely unique object that apart from offering
functional object into a spectacular design piece.
commercial value is also something we were passionate about
www.besenzoni.it
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