A L U M I N I U M
ALU MIN IUM
I S S U E
•
n° 3 0 •
2 0 2 2
- € 10 30 - 202 2 ISS UE - n°
IN THE
SPOTLIGHT
COOL WINE
Calling them wine coolers doesn’t do them justice – as well as storing special vintages in ideal conditions, Datron fridges are furnishing items in their own right, to be shown off in all their splendour. With an emphasis on personalisation, they are perfect for those with the most refined aesthetic requirements by Samuela Urbini - ph. Courtesy of Datron
Some of Datron’s wine furniture units, where the cooler plays the starring role. Right and bottom, right, the same cooler mounted in two units with a dynamic tetris or more linear design. Below, a smaller version. All in oak with laminated metal holders
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on the market were rather banal designs. He took over a company gemstone or precious timepiece should always be
in financial trouble and initiated an unprecedented development
stored in a secure place, and the same applies to
process. As he explains, “We used a German studio to plan a series
those special vintages that wine enthusiasts, who
of new products embodying German technology and Italian style
usually love entertaining, like to display and enjoy
to offer high quality wine coolers with a striking stylistic presence,
on suitable occasions. And the wine will taste all the better if it’s
reflecting the lessons I learnt during my time in the fashion world”.
stored with refinement and class. This is the thinking behind Datron
As a result the more conventional built-in or free-standing coolers
wine coolers – although to call them that really doesn’t do them
already sold to prestigious hotels, high-end restaurants and indivi-
justice. While amply fulfilling their primary function they reflect a
dual clients throughout the world were joined by a type of furniture
refined aesthetic where careful attention is paid to even the smallest
item created for people seeking coolers with more refined aesthetics,
detail. The robust oak frame with laminated metal in geometrical
and that are also available as bespoke items. “The original demand
shapes to hold glasses and wine-tasting accessories can also be
came from industry professionals, and the pieces were made by
transformed into a wall to embellish with books, sculptures or other
artisans from the Veneto, enabling a very high degree of persona-
furnishing objects. In this way it becomes part of its environment,
lisation, especially in the choice of wood and leathers”, says Rasi.
the focus for a pleasant evening with family or friends. The Datron
In line with the owner’s policy Datron only sells online, so clients
company is Austrian, but under Italian ownership - Sergio Rasi is the
have a direct reference point for enquiries regarding information,
creative mind behind its operations. After an extended period spent
personalisation and post-sales assistance – the input gained in this
working in the fashion industry in 2010 Rasi, a highly-skilled marke-
way has led to constant improvements in the company’s products.
ting expert and wine enthusiast, realised that the wine coolers then
http://www.datrongmbh.eu
Left, the Wine Wall 911 structure comprising spaces for bar accessories, books and furnishing objects. Below, a detail of the cooler’s digital display. Right, the wine unit taking pride of place in a lounge
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