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[ MISE EN PLACE / TIFFANY & CO ]
The Colour of Luxury
The exclusive, characteristic colour of a brand whose name is writ large in the annals of fine jewellery-making now decorates a tableware collection by Marta Bernasconi
The brand’s distinctive colour now also makes an exciting debut on the table. Registered under the name of Tiffany Blue®, it seems that its origin can be ascribed to the popularity of turquoise, a stone much sought-after by Victorian ladies and especially popular in 19th-century jewels
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[ MISE EN PLACE ]
he 1961 film Breakfast at Tiffany’s with Audrey Hepburn not only helped create the jewellery brand’s image but also anticipated reality. Since 2017 it really has been possible to enjoy breakfast at the store on Fifth Avenue, NYC - and where else but at The Blue Box Cafe®? Here guests can revel in a setting that celebrates the colour the brand’s founder, Charles Lewis Tiffany, chose for the cover of the sumptuous Blue Book depicting Tiffany’s exquisite jewellery, published for the first time in 1845. Since then, Tiffany Blue® has become an icon of luxury and style – after 1886, when the first engagement ring was launched to great acclaim, the little blue box (never available on its own, only with a purchase) become a highly distinctive object of desire. In 1998 Tiffany Blue® was registered as a trademark by Tiffany, and it was included in the Pantone® Matching System under the name “1837 Blue” in honour of the year of Tiffany & Co’s foundation. This standardisation ensures that everywhere in the world and on whatever medium it is reproduced on, this proprietary colour will always be the same, and will always be instantly recognisable. For this reason even at first glance the link between this tableware and the historic jeweller is strikingly clear. Tiffany’s Home & Accessories collection was launched in 2017, inspired by the idea that beauty should grace our everyday lives, not just special occasions. As a result, the colour palette has been enhanced for a table setting that itself displays the distinctive characteristics of Tiffany jewels – the sparkle of the Diamond Point, evoking the diamond’s characteristic geometric form, the modern design highlighted by the graphic motif of the glasses and bottles of the Modern Bamboo collection. And of course, the sleek elegance of the Color Block service, presenting a fresh new take on the brand’s iconic livery. On the table, too, the style reflects all the brand’s stylistic hallmarks, with select materials interpreting a refined, contemporary and light-hearted vision of life and spending time with friends. www.tiffany.com
Three product lines catch the eye on a table laid with the Home & Accessories by Tiffany & Co. collection - the porcelain Color Block plates and tea service (top), the crystal Diamond Point glasses, carafe, decanter and flutes (right) and the Modern Bamboo crystal glasses and decanter (left)
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