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[ FIVE QUESTIONS TO... ]
UGO PELLEGRINO CEO OF ARCADIA YACHTS by Désirée Sormani
We have recently witnessed a boom on the yacht market with yards almost doubling their order books. But what is the outlook for the near future given the current tragic scenario unfolding internationally? Like the rest of the sector, our yard is flourishing at the moment. So much so that in 2021, we recorded revenues of 20 million euro and are expecting to get up to 25 million. There is a risk that the international situation will have a negative impact on the sector, but I don’t think it will have any repercussions on our brand in the immediate future because we don’t have a commercial relationship with Russia. We have also been quite farsighted in terms of raw materials procurement with agreements in place with our suppliers and good warehouse stockpiles. Where does Arcadia Yachts fit on the world yachting scene? Our main market until now has been the Mediterranean but we are adopting an internationalisation strategy aimed at expanding the brand into the Middle East, the US and Australia. When the new yachting season started, we also began working with Turkey on foot of a partnership request from a local dealer there. What are Arcadia’s strengths? Design, quality, technology, reliability… Our greatest strength is the success the brand’s new concept of conviviality and wellness has enjoyed. It
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embraces design with sophisticated yet simple and instantly recognisable lines, quality thanks to partners with decades of experience, technology with the use of solar panels and new generation heat-insulating glazing, and lastly, reliability.
Which lines are most successful and why? Both our lines are extremely successful: the A line, which has a signature large cockpit that runs into the saloon, a sector-benchmark master cabin, and extensive solar panelling, is probably the brand’s most iconic range. The more recent Sherpa line, on the other hand, has large volumes, large cockpits with a water-skimming terrace, a convertible skylounge, extensive solar panels, and s higher top speed. Our success is down to the fact that we offer a different onboard lifestyle which reflects owners’ growing desire to share and to have a connection with the surrounding environment, well away from frenetic, hyperactivity. What new strategies and other craft do you have coming in the near future? We are overhauling the range and will soon be launching a model of between 95’ and 100’ that will be presented in 2023. From a production perspective, we want to keep applying solutions and technologies from other sectors. On the commercial side of the business, we are working on new agreements with various representative brands.