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[ The WATCH ]
TURNING
POINT
The Reverso, the famous Art Deco icon by Jaeger-LeCoultre, celebrates its 90th anniversary in style with a limited edition tribute by Diego Tamone
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[ The WATCH ]
T
hough it’s been flipped and turned many times, it’s never changed. Perhaps it’s because this unusual, deeply individual shape introduced in the early 1930s immediately won a place in the
The Reverso Tribute
horology hall of fame. As a result it also prevented any other company
Nonantième shows
from copying this distinctive, unexpected system that still lies at the
off its twofold nature
heart of its unmistakable shape and personality. The watch case was
with a traditional
originally designed to slide and then tip open – this enabled it to turn
display on the front
its back, so to speak, protecting the crystal and dial from the shocks
(top, left) and semi-
and bumps the watch would be subjected to during a polo match. This
jumping hours and
feature became a unique characteristic, subsequently developed over the
minutes on the disc
years by Jaeger-LeCoultre with new, increasingly sophisticated builds
on the obverse (to
that introduced the Reverso – a name that is as evocative as ever – to the
side).
world of complications. This emphasis on mechanical experimentation, balanced by a rigorous aesthetic continuity, is reaffirmed this year with the Reverso Tribute Nonantième, a special edition of 190 exclusive examples with a 49.4 x 29.9 mm rose gold case and a newly designed, manually-wound in-house movement with a 42-hour power reserve. The watch showcases two hour indications, a classic presentation on the front and a circular aperture on the obverse, where the wonderfully elegant design evokes the digital displays that were so fashionable in the 1930s on the brand’s wrist watches. www.jaeger-lecoultre.com
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