SailingandPower:couldwehaveyouropiniononthetwo worlds,MrCapasso?
Sailingandpoweryachtownerssharethesameloveand passionforthesea,butindifferentways.Until10yearsago, thetwosectorswerecompletelyseparate.Itwasuncommon tofindapoweryachtownerswitchingtosailing,andviceversa.Sailingwasseenmoreasalifestylepursuit–about enjoyingthejourneymorethanthedestination.Owninga poweryachtwasconsideredmoreasynonymforcomfortat thedestinationratherthanthefeelingofenjoyingtheride. Thesituationischangingtoday,withmoreclientspassing fromonetotheother,toenjoyadifferentexperience.
Whatisthedifferencebetweenthetwokindsofclients?
FrommyexperiencewithtypicalSwanowners,“sailors”tend tobefullyinvolvedfromdayone.Theygoabundleonthe processofdesign,constructionandcustomisationsolutions. WeofferaproductthatcanansweralmosteveryOwner’s requirementsandgivethefulltailor-madeexperience.The poweryachtcustomers,ontheotherhand,arelookingmore forperformance,comfortatanchor,volumeandstorage. Latelybothworldsarewatchingeachothercloselyto borrowsolutionsandideastouseacrosssectors.Thetheme ofsustainabilityandgreensailing,forexample,isoneof these.Sailingis,bydefinition,averysustainablewaytogo tosea,butthefirsthybridsolutionswereimplementedon motoryachts.TheSailingyachtsector,ontheotherhand,is nowadoptingmorecomfortableoptionsintermsofvolumes, accommodationandinnovativesolutions.
WhatwasNautor’sSwan’sstrategyinlaunchingits motoryachtdivision?
ThemotoryachtdivisionwasbornfromLeonardoFerragamo’s passionforthemarineworld,andtheSwanShadow,Nautor’s firstmotoryacht,wasmeanttobroadentherangeofvesselswe
offerourcustomers,perfectlyalignedwiththecoreelements ofourDNA:Performance,Quality,Elegance,andReliability. Thankstothecontinuousinteractionwehavewithourowners anddiscussionabouttheexperienceofsailing,wedecidedthat itwastimefora‘chaseboat’toprovideanaddeddimensionto Swanyachtownership.
Whataspectsofthesailingworlddidyoulookatand takeasasourceofinspirationindesigningfirsttheSwan ShadowandthentheSwanOverShadow?
Nautor’sDesignDNAisbuiltonastrongheritageandthe motoryachtdivisionhastomeettheexpectationsofaclientele accustomedtoluxuryandperformancesailingyachts.The ShadowandOverShadow’sdesignincorporatesfeaturesthat customersmightgenerallyexpecttoseeinlargerfull-custom orsemi-customyachts.Wewantedtocreatesomethingsporty andfun,withoutcompromisingonelegance.
Whatisyourfeelingoncurrentmarkettrends?
Thesedaysthereisatendencytostudyanddevelopefficient hullsthatreducefuelconsumptionandcarbonemissions. Manyshipyardsareintroducingnewhybridandelectric modelswitheco-friendlymaterialsonboard,offeringaluxury productwithanethicalprovenance.Becauseofthepandemic andtheneedtoworkremotely,ownershavebecomefondof havingafloatinghomewheretheycangoabouttheirdaily activities.Onboardcommunicationssystemswillbecome moretechnicallyadvancedatlowercosts,enhancingthe potentialforconductingbusinessaswellasleisuretime aboard.Design-wise,prioritieswillmovetowardslargerhull volumesbothforcomfortandextrastoragespace.Opening sternstoenhanceenjoymentandthefeelingofbeingcloserto thewater,modularspacesformoreflexibilityofuseaboard, usingglasstodrawinnaturallightarejustfewofthe‘musthaves’intheupcomingmodels.