S T A R F I S H
I S S U E
n° 2 5
•
STA R
FI SH
IS SU E
•
- 20 21 - n° 25
- € 10
The ASrat iling of Geco Admiral Group ian Sea The Ital
31/ 1/2 021 UK £ 7,5 0 50, RLY - P.I. QUA RTE al € 10, Chf 10, one Inte rna tion e S.p.a. Spedizi LO/MI ian - 70% Poste Ital nto Postale me ona in Abb
"!?!\ PKKS( +#!"!
y(7HC6B2*KN
2 0 2 1
[ The WATCH ]
Unchanging shapes, with advanced mechanisms and materials, the Aluminium – here in the automatic chronograph version – is a flashback to the Bulgari of the 1990s.
142
Cross-Gen
After helping usher in the new watchmaking millennium, Bulgari’s Aluminium returns to the scene and establishes itself as one of the industry’s iconic models. Imperceptibly transformed, but a significant advance by Diego Tamone
T
he challenge for designers when rethinking a successful classic can be a highly motivating stimulus, but it’s also a daunting responsibility that can set the fingers trembling, and with it
the pencil they are gripping. On paper it looks a pretty tough task, but if human genius and skill can ensure the operation has a good result then the object at the centre of this delicate revision process will inevitably reinforceg its image in history and gain the title of authentic icon. The Aluminium marked a revolutionary moment in Bulgari’s brand’s long history as the last millennium drew to a close. A transgressive, never banal timepiece in its design and choice of materials, its expressive potential was so disruptive that it became the representative for Italian taste throughout the world with an was equally unconventional communicative medium – the personalised
The designer Fabrizio Buonamassa
livery of an Alitalia Boeing 747. Now, two decades later, the Aluminium
Stigliani and a sketch (top)
143
[ The WATCH ] is still dictating the rules of the game. Updated, of course, given an exciting contemporary look while leaving the watch’s essence unaltered through a careful “conservative updating” project under the watchful eye of Fabrizio Buonamassa Stigliani, Bulgari Watches Design Center Senior Director. In aluminium, titanium and rubber, with time-only or chronograph movement, and a clear, sharp communicative language. Gender-neutral and intergenerational.
www.bulgari.com
Two liveries, white and black. Two interpretations, three hands with date and chronograph. Two target groups, male and female. Bulgari’s all-round philosophy responsible for the New Aluminium’s success
144
145