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[ BESPOKE-EDILFARE PISCINE ]
ADDED VALUE Aesthetic development and maximum well-being. With these aims, an award-winning Italian brand has established itself in the field of designing and building exclusive swimming pools by Marta Bernasconi - ph. Courtesy by Edilfare Piscine
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Some of Edilfare Piscine’s creations. The company is sector leader in Italy. Its designs aim to create water lounges that can
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enuine architecture, one that can enhance a home and become a natural extension of it, dedicated to pleasure and relaxation. Fabio Signorelli, founder and owner of the Bergamo-based
company Edilfare Piscine, has always had clear ideas on how to design and
accentuate the architecture and
build swimming pools. His passion for this design element dates from his
landscape they are set in. Water is
childhood. “I’ve always felt a special affinity for water, and even as a child I
interpreted as a dynamic element
was attracted by swimming pools. When, by chance, I visited a building site,
which creates natural scenes that
I realised this would be my career. I began on a small scale, in my garage
enhance the feeling of well-being
and with the help of a few workers. I founded this company in 1997. In the beginning I built two or three pools a year. Assisted by word of mouth and a website, in 25 years we had become a leading company in Italy”. Edilfare Piscine builds swimming pools and wellness structures (saunas, Turkish baths and small spas) in homes and hotels. It is one of the few Italian companies whose structure as allows it to follow a project through every stage, from consultancy to design, building, renovation and post-sales maintenance. The Signorelli company stands out in several ways. After being named Italy’s Best Pool Specialist for five years in a row, Edilfare Piscine is promoting the strategic figure of the pool consultant, a qualified expert with a thorough knowledge of all aspects of design and construction. “This technician can customise client requests while respecting the demands of function, hygiene, lighting, cover and heating. The site manager clients place their trust in often has no specific knowledge of the subject, and that’s why the pool consultant
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[ BESPOKE ]
is so important”. Further exclusivity is provided by Laura Novali, a
Essential shapes and lines are part of the Edilfare
communications expert in the nautical world and an enthusiast of
Piscine style, as is the idea of making the pool
Oriental and holistic techniques that aim to promote natural well-
shape emerge from its setting, giving it a strong
being. In recent years her support has helped the brand to position
identity. Preference is given to natural materials
itself even higher in the market. It was her idea to introduce a Feng
whose appeal will not be diminished by the
Shui consultancy service in collaboration with a leading Italian
passage of time.
company. She explains why by saying: “In Feng Shui a swimming pool brings wealth and prosperity, and its orientation can influence people’s lives. Clients expect us to provide a service that aims for maximum well-being, so we want to offer this aspect, too”. Edilfare Piscine has come a long way in 25 years and now it feels ready to take another great step – it is already looking across the Ocean, towards the American market.
www.edilfare.it
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5 QUESTIONS TO...
FABIO SIGNORELLI,
EDILFARE PISCINE FOUNDER & OWNER How would you describe your swimming pools on a design level? We like linear, timeless shapes. Our pools are living, catalysing elements where water can flow, spill and create natural scenes. The interior is enhanced by relaxation areas and seating that mean our pools are also places that promote well-being. Our consultancy and design service also examines the best way to integrate the pool into the natural setting. What are the benefits in terms of construction? As well as reinforced concrete and steel we select simple materials with a minimalist aesthetic like wood and stone, which are not subject to passing trends and retain a sense of newness. Then there’s PMMA, which we use to make transparent panels for extremely attractive glass-effect walls. What’s your approach to environmental sustainability? We offer the most natural possible water treatment methods, alternatives to chlorine, for example, with ozone generators that render the water clear and pure. We then began to use a new material for the interior cladding of our pools, a cementised plaster with natural pigments so we can obtain a whole range of colours and cover any surface. Are there any factors that make you exclusive? We’ve won the prize for Best Italian Pool Specialist for the past five years in a row. What makes us special is the pool consultant, a highly-specialised person who can handle all the legal aspects involved in building a pool. We also design every project exclusively, not on the basis of standard models – we take account of the specific details of every build. Is Edilfare Piscine also involved in the nautical scene? One of our objectives is to build swimming pools on board superyachts. We are, in fact, already starting, we’ve just received confirmation for creating a mini-pool on a new yacht.
The presence of water is also emphasised by transparent walls in the enclosing structure. Right, Fabio Signorelli, owner of Edilfare Piscine, with Laura Novali, head of marketing and communication
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