Surrey Business Magazine - Issue 85

SURREY

BUSINESS THE OFFICIAL SURREY CHAMBERS OF COMMERCE MAGAZINE

ISSUE 85

Human Issues vs AI GATWICK DIAMOND AWARDS All the winners ROFFEY PARK The AI Conference TRAVEL Scenic rail travel

The price of job loyalty MOTORING Fastest depreciating models SURREY BUSINESS AWARDS Open for entries

DYNAMIC MAGAZINE Inside

THE BIG STORY

MARK CARNEY

FROM FINANCIAL GOVERNOR TO PRIME MINISTER

We are Surrey's largest not-forprofit business support and networking, organisation We act as a catalyst by connecting you to opportunities, skills, knowledge and valuable contacts.

All of our services and products are directed by the business community for the business community.

As a member, there are many marketing opportunities available to you, designed to help you maximise your membership

DON'T JUST JOIN JOIN IN! www.surrey-chambers.co.uk 01483 735540 Please email our Head of Membership for further details sarah.butcher@surrey-chambers.co.uk

26

ISSUE 85

CONT ENTS

32 BIG STORY

32 Mark Carney From being the Governor of two national banks, to becoming Prime Minister of Canada, with its pivotal international role

SURREY CHAMBERS

6 Surrey Chamber News A round up of Surrey Chambers of Commerce members’ news 8 Surrey Chamber Events What’s on for Surrey Chambers members 12 Learning Skills Improvement Plan Addressing the social care challenge 15 Surrey Business School SBS to host international business conference

NEWS

18 National news A round up of important business stories from around the world

EVENTS

6 The Platinum Club Now in its 16th year, it remains the preeminent networking forum in Sussex 20 Central South Business Awards The 2025 CSBA are open for entries for all businesses across central southern England 30 Surrey Business Awards The prestigious awards return for 2025, and entries are now being invited 52 Coole Bevis The Worthing solicitor revealed its new branding at a champagne reception

PLATINUM MEDIA GROUP

54 Gatwick Diamond Business Awards The highlights and winners of the GDBA 2025 Awards 54 The Platinum Club The Club takes one of its trips to a different venue to host the pre-eminent networking forum in Sussex 62 Archangels Architects The Brighton architects celebrated its 15th birthday – in some style!

BUSINESS

42 Manpower Group Employers kick recruitment drives into the long grass 44 Gigacalculator What price loyalty when job hopping can be so lucrative?

48 Roffey Park Institute Looking ahead to the AI Conference in June 57 Sussex Cricket Sussex Sharks announce the club’s Tier 2 women’s team

40 Mayo Wynne Baxter Why humans will always beat AI over human issues

EDUCATION

26 Nescot Using the power of darts to help with mathematics

FINANCE

22 Kreston Reeves The sutainable business: time to pivot again

TRAVEL

64 Scenic rail travel Tess de Klerk looks at the best rail alternatives across Europe

MOTORING

68 Appreciating depreciation Maarten Hoffmann lists the ten worst cars for depreciation right now 72 Motoring News A few things motorists need to be aware of in the near future

58 Company Formations A snapshot of the data for new and dissolved companies in East Sussex in 2024.

68

60 Cleankill Cleankill signs up to the Armed Forces Covenant

LEGAL

28 DMH Stallard Considering Heads of Terms in private equity transactions

All rights reserved. The views expressed in this publication are not necessarily those of the publisher. The publisher cannot accept responsibility for any errors or omissions relating to advertising or editorial. The publisher reserves the right to change or amend any competitions or prizes offered. No part of this publication may be reproduced without prior written consent from the publisher. No responsibility is taken for unsolicited materials or the return of these materials whilst in transit. Surrey Business Magazine is owned and published by Platinum Media Group Limited.

3

MAKE IT SO, GENERATION NEXT We never stand still at Surrey Chambers of Commerce, and we are excited to be launching a new initiative supporting our leaders of the future. Generation Next is a brand-new offer designed to empower and connect young professionals (18-35) across Surrey.

We are dedicated to supporting the next generation of business leaders, offering unique opportunities for them to grow, connect, and thrive. We are encouraging employers to discover how Generation Next can be beneficial for their employees, helping to support and develop the next wave of business talent. This initiative is available to employees of all our members, but we also have the opportunity for individual members to join in.

We were pleased to hear Baroness Martha Lane ❛❛ Fox CBE, condemning the growing pushback against diversity, equity, and inclusion (DEI) initiatives, ❜❜ As you read this, you will already face higher national insurance (NI) contributions and a rise in the national living wage. Our research shows 82% of businesses will be impacted by the NI hike – with firms forced to raise prices,

VOICE OF BUSINESS TO GOVERNMENT

4

The financial impact of the Employment Rights Bill has yet to be assessed by the OBR, but they expect it to be negative. Some of the proposals are deeply worrying for employers. There’s a high risk of unintended consequences that could limit employment opportunities and economic growth.

To grow our economy, firms must be flexible to deal with challenges and opportunities. Government needs to help businesses innovate, adopt new technologies and be more productive and competitive. By adding more restrictions, complexity, costs and delays, the Bill jeopardises all of this - creating a loselose scenario for everyone in the workplace.

A great deal has been happening in the representation world in the last month, with some strong requests of the government leading up to the Spring Statement. We also had the chance to give feedback to the Department for Business and Trade about the Industrial Strategy.

The Spring Statement wasn’t a fiscal moment, and we weren’t expecting major announcements on business. Still, we are reiterating our message that the government must focus on reducing the cost pressures for businesses and boosting investment and exports.

postpone investment and cut back on recruitment. Ahead of the Comprehensive Spending Review, we’ll be working closely with ministers to ensure that they create the right environment for firms

Baroness Martha Lane Fox CBE

While there are many things in the legislation that reflect what good businesses are already doing, there are other specific proposals that need to be amended. Planned changes to dismissal rules, trade union ballot thresholds

WELCOME

and zero-hours contracts, for example, are some of the critical areas that need to be revisited in the next stage of the parliamentary process.

SHARING BEST PRACTICE

Following a fantastic International Women’s Day event last month, sponsored by Surrey Business School, we were pleased to hear the President of British Chambers of Commerce, Baroness Martha Lane Fox CBE, condemning the growing pushback against diversity, equity, and inclusion (DEI) initiatives, warning it will harm both society and the economy.

She argued that inclusive companies attract top talent and perform better financially after a string of US firms announced cuts to DEI programmes. As gender equality progress stalls, Martha urged businesses to remain committed, advocating for transparency over government mandates. At Surrey Chambers, we love sharing best practice, helping you to operate inclusively, thus benefitting your business.

The Council of Surrey Chambers completed a fantastic DEI session with Ali Fisher (Plans with Purpose) and hopes to share it with members soon.

Louise Punter CEO Surrey Chambers of Commerce Surrey Chambers of Commerce can be reached on 01483 735540, info@ surrey-chambers.co.uk, @surreychambers www.surrey-chambers.co.uk

AND WHILE YOU’RE HERE...

Platinum Media Group enjoys the largest circulation of any business magazines in the UK, reaching over 720,000 readers across the South East and this includes 468,000 online readers. If you can’t wait for the next issue then jump onto our social media platforms and join the conversation.

@platbusmag Platinum Media Group www.platinummediagroup.co.uk

5

NEWS

CHAMBERS NE WS BUSINESS LOAN FOR SURREY BIOMASS PRODUCER A Surrey-based farming business is further diversifying following a £1.3m Green Loan funding package from HSBC UK. Brodie Biomass, part of the Brodie Farms group of businesses, has used the funding to invest in a specialist biomass boiler, which will transform tree cuttings into high-quality biochar – a carbon-rich organic material created from the decomposition of biomass.

The new equipment uses a chemical process called pyrolysis, where organic materials are heated to high temperatures in reduced levels, or

absence, of oxygen. Biochar produced using this method is gaining traction with regenerative farmers as it promotes sustainable farming practices, improves soil properties and enhances crop yields.

The equipment will allow Brodie Biomass to process the tree cuttings on-site.

The facility is expected to produce around 1,000 tons of biochar each year, generating approximately 2,500 tons of carbon credits.

These are measurable, verifiable emission reductions that can be traded to support businesses in reducing their carbon footprint.

agricultural applications because it can improve soil organic matter, reduce the need for chemical fertilisers (when used in conjunction with composts) and enhance crop yields.

The process of creating biochar isolates carbon from the wood, that would otherwise be burnt and lost to the atmosphere. Capturing the carbon in biochar form and creating a compost allows it to be returned to the soil.

Pyrolysis also generates extremely high temperatures, which can provide hot water for drying wood and agricultural produce or, alternatively, converted into electricity through an Organic Rankine Cycle (ORC) system.

Biochar can be used in

GATWICK’S SECOND RUNWAY INCHES CLOSER London Gatwick has welcomed the announcement that Secretary of State for Transport, Heidi Alexander, who is “minded to approve” Northern Runway plans.

Stewart Wingate, Chief Executive Officer, London Gatwick said: “We welcome the announcement that the Secretary of State for Transport is minded to approve our Northern Runway plans and has outlined a clear pathway to full approval later in the year.

“It is vital that any planning conditions attached to the final approval enable us to make a decision to invest £2.2bn in this project and realise the full benefits of bringing the Northern Runway into routine use. We will of course engage fully in the extended process for a final decision.

6

“We stand ready to deliver this project which will create 14,000 jobs and generate £1bn a year in economic benefits. By increasing resilience and capacity we can support the UK’s position as a leader in global connectivity and deliver substantial

trade and economic growth in the South East and more broadly. We have also outlined to government how we plan to grow responsibly to meet increasing passenger demand, while minimising noise and environmental impacts.”

NEWS

HOW TO MAINTAIN GOVERNANCE AND PROTECT YOUR DATA Since its 2024 release, Microsoft Copilot has revolutionised business IT, offering productivity gains and requiring proactive management to address data protection and governance challenges.

Research shows that 75% of users integrate AI into their workflows, with 78% using personal tools, creating a “shadow IT” environment that complicates IT monitoring and heightens the risk of data breaches, particularly with confidential information.

Although Microsoft Copilot works within an organisation’s environment and surfaces data based on individual permissions, it can still expose sensitive information without proper

governance. The AI lacks human discretion, potentially revealing harmful links or email attachments that could compromise security. Therefore, securing Copilot deployments with the right controls is essential to mitigate data leaks and cyber risks.

Microsoft 365 Business Premium offers several tools to safeguard Copilot: Microsoft Entra ID P1 enables multi-factor authentication; Microsoft Intune P1 provides mobile device management; Microsoft Defender for Business offers advanced antivirus

protection, while Microsoft Defender for Office 365 P1 secures emails and collaboration tools. Microsoft Purview allows manual classification of sensitive data to control Copilot’s access.

For enhanced security, Microsoft Purview P2 automatically detects and labels sensitive information, and SharePoint Advanced Management helps enforce access policies to prevent data exposure. Implementing these measures ensures robust security for Copilot, whether you’re just starting or enhancing your data protection.

For assistance with securing Copilot, contact us at camberley.fluidone.com or call 01276 455455.

SURREY FILTER MAKER REACHES OUT TO PHARMACEUTICALS AT EXHIBITION A Surrey manufacturer is set to highlight innovations in critical process filtration for the global pharmaceuticals market at a major industry showcase in New York.

Camberley-based Amazon Filters will exhibit at InterPhex in April 2025 and engage with decision-makers from drug and medicine manufacturers, supply chain companies and regulators.

The aim is to explain how process filters, sanitary housings and customised filtration solutions from the 40-year-old firm can support essential liquid and gas applications involved in the complex, multi-step chemistry of drugs, medications and other pharmaceutical products whether in tablet, suspension or liquid forms.

In addition to its presence at InterPhex, Amazon Filters will exhibit at Making Pharma in Coventry, UK, on April 29th and 30th and the ISPE Europe Annual Conference in London from May 12th to 14th.

Making Pharma, at the Coventry Building Society Arena, covers all aspects of the pharmaceutical supply chain. This year’s themes include sustainability, audit and compliance and the application of AI and machine learning.

For more information on Amazon Filters at InterPhex, visit the firm’s exhibitor profile.

And for more details of Amazon Filters activities in the pharmaceuticals sector, visit www. amazonfilters.com/pharmaceuticalsand-healthcare.

Mafalda Silva, Amazon Filters’ Pharmaceutical & Healthcare Market Manager, will be at InterPhex to explain how the firm’s process filters, housings and customized filtration solutions can support essential liquid and gas applications in pharmaceutical production worldwide.

7

SURRE Y CHAMBERS E VENT CALENDAR APRIL 2025 ONWARDS...

BWIS BEGINNERS’ GOLF DAY April 23rd Chobham Golf Club, Chobham Road, Knaphill, Woking, GU21 2TU

WINNING THE MARKET: ATTRACTING AND RETAINING CUSTOMERS April 24th Surrey Chambers of Commerce, Dukes Court, Block E, Duke Street, Woking, GU21 5BH

Join us for a special Golf Day on April 23rd designed exclusively for Business Women in Surrey! This event offers a fantastic opportunity to hone your golfing skills, network with like-minded professionals, and enjoy a day out in a beautiful setting!

Join the transformative journey of the year-long Growth Workshops, designed to catapult your small business to new heights.

Each monthly workshop harnesses the power of AI to tackle critical business issues with speed and precision. From crafting a scalable business model to mastering digital marketing and optimising operational efficiency, our workshops provide the tools, insights, and strategies you need for dramatic business results.

BUSINESS BREAKFAST

BUILD MOMENTUM: STRATEGIES TO BOOST SALES EFFECTIVELY

May 8th – 08:00-10:00 Brooklands Museum Trust, Brooklands Road, Weybridge, Surrey, KT13 0QN Starting at 8am, our Business Breakfasts are hosted by a member of the Chambers team at a different venue, so expect some gorgeous locations and simulating conversations at these events.

Feel free to bring banners and literature to these events, and don’t forget your business cards!

May 22nd Surrey Chambers of Commerce, Dukes Court, Block E, Duke Street, Woking, GU21 5BH Join the transformative journey of the year-long Growth Workshops, designed to catapult your small business to new heights.

Each monthly workshop harnesses the power of AI to tackle critical business issues with speed and precision. From crafting a scalable business model to mastering digital marketing and optimising operational efficiency, our workshops provide the tools, insights, and strategies you need for dramatic business results.

MEMBERS’ NETWORKING EVENING

BUSINESS BREAKFAST

May 28th – 18:00-20:00 Doubletree by Hilton, Victoria Way, Woking, Surrey, GU21 8EW

June 4th – 08:00-10:00 Fetcham Park, Lower Road, Fetcham, Leatherhead, KT22 9HD

Join us for our Members Networking Evenings, a monthly gathering where Surrey’s business community comes together for an evening of connection, collaboration, and opportunity. Running from 6:00pm to 8:00pm, these relaxed and informal events are your chance to catch up on recent business highlights, strengthen existing relationships, and make valuable new connections.

Starting at 8am, our Business Breakfasts are hosted by a member of the Chambers team at a different venue, so expect some gorgeous locations and simulating conversations at these events.

Feel free to bring banners and literature to these events, and don’t forget your business cards!

BUSINESS LUNCH BITES – WAVERLEY

BUSINESS BREAKFAST

June 19th The Georgian House Hotel, 37-41 High Street, Haslemere, Surrey, GU27 2JY Looking to grow your network while enjoying a refreshing midday break? Welcome to Business Bites, the perfect setting to connect with like-minded professionals and uncover new opportunities.A chance to meet fellow business minds, exchange ideas, and build meaningful connections in a relaxed and welcoming environment. Whether you’re looking for potential clients, collaborators, or simply fresh perspectives, Business Bites is designed to help you expand your network without the pressure of a formal event.

July 2nd Nescot College, Reigate Road, Ewell, Epsom, Surrey, KT17 3DS Running from 08:00 – 10:00, our monthly Business Breakfasts are a wonderful opportunity to meet a range of Surrey businesses over a delicious breakfast. With a calendar bursting with interesting and stimulating events, we are sure you will find topics that are current and relevant to you and your business. We acknowledge that making new contacts is rather high on your priority list, so start your day with networking, hearing from a possible guest speaker, whilst most importantly, all over a breakfast!

Surrey Chambers of Commerce is committed to providing the highest quality support and services to help your business trade successfully overseas.

Trade documentation

Events & training

Our team is on hand to issue you documents to ensure your goods reach their final destination, incl.

Certificates of Origin, EUR1s and certified invoices.

Join our events and training courses to gain the knowledge and practical skills needed to navigate the complexities of international trade.

The International Network

Translation

Connect with over 75 overseas Chambers across the globe and benefit from B2B connections, local business advice, and potential market opportunities.

Get speaking your customer’s language with our leading translation partners, no matter the document type, subject matter or language.

Foreign exchange

Did you know?

ChamberFX delivered by Moneycorp enables you to manage currency exposure and payment needs quickly and hassle-free.

Members of Surrey Chambers can save up to 50% off our trade documentation costs.

Contact our International Trade team export@surrey-chambers.co.uk 01483 735540

NEWS

International Trade Services

Helping businesses trade successfully overseas export@surrey-chambers.co.uk 01483 735540

11

BUSINESS

Addressing the social care challenge: Insights from the roundtable In February, leaders from the social care sector gathered to tackle some of the industry’s most pressing challenges. Employers, support organisations, and training providers discussed workforce development, funding, and the evolving role of technology. A key concern emerged: while resources and support exist, they are not always reaching those who need them most.

FUNDING CHALLENGES

One pressing topic was the availability and use of funding for adult training. The Workforce Development Fund, provided by the Department of Health and Social Care through Skills for Care, offers vital financial support. However, participants raised concerns about its sustainability, particularly for smaller employers.

Alarmingly, much of the available funding remains underutilised. The group discussed ways to raise awareness and ensure all care providers can consistently access these resources.

Recruiting and retaining talent remains a major challenge. Employers highlighted the difficulty in attracting domestic candidates compared to international hires, which carry additional sponsorship costs. Negative perceptions of the industry—low pay and limited career progression—exacerbate these difficulties.

To combat these issues, participants suggested increasing visibility around career pathways and promoting the sector’s positives: job flexibility, security, and growth opportunities.

TECHNOLOGY’S ROLE

As digital innovation accelerates, its impact on social care cannot be overlooked. The roundtable discussed the opportunities and uncertainties surrounding artificial intelligence (AI) and digital planning tools. While these technologies offer operational benefits, their long-term effects on care delivery and workforce needs require further exploration. There was also interest in learning from successful initiatives in other regions, such as Kent.

12

Employers raised concerns about the practical challenges of onboarding new recruits, particularly school and college students. Candidates missing interviews or displaying unprofessional behaviour present barriers to a smooth recruitment process. Participants acknowledged these issues extend beyond social care and may require cross-industry collaboration.

The group also highlighted the value of encouraging more adults to transition into social care roles. Career changers and individuals with lived experiences offer valuable skills and insights. Programmes like “Connect to Work” were cited as key resources for identifying and supporting potential employees.

ADDRESSING GENDER IMBALANCE

With 84% of the social care workforce being female, participants urged employers to explore ways to attract a more diverse range of candidates. Care organisations can promote the sector as inclusive and rewarding to work toward a more balanced workforce.

Concerns were raised about upcoming changes to the apprenticeship levy and the limitations of existing training frameworks like T Levels and Skills Bootcamps, which do not adequately address social care’s specific needs.

Advocacy efforts may be necessary to push for more tailored training solutions.

Another concern was the high cost of “train the trainer” programmes, which are essential for maintaining quality standards but are financially burdensome for many providers. Leveraging partnerships with local colleges for cost-effective solutions was proposed.

The Social Care Roundtable underscored the urgent need for collaboration to address the sector’s challenges.

Shifting public perceptions, improving training access, and embracing technological advancements are essential to building a resilient and thriving social care workforce.

The message was clear: no single organisation can solve these issues alone. The social care community can drive meaningful change and secure a sustainable future by fostering cross-sector partnerships and promoting positive narratives.

For more information or to get involved with the Local Skills Improvement Plan, contact lsip@surrey-chambers.co.uk

NEW MEMBERS

Surrey Chambers of Commerce welcomes its latest member companies When you join Surrey Chambers of Commerce, your company details automatically get listed on this page alongside fellow new members.

What a fantastic way to let the Surrey Business community know you are out there and ready to get those all-important connections.

Reed

www.reed.com 01276 691547

FnX Media

www.fnxmedia.com 07510 846 481

All new Chamber members are entitled to a one-off 50% discount for a company profile within this magazine.

Contact lesley@platinummediagroup.co.uk for more details

If you are looking to join Surrey Chambers, then please do get in touch: sarah.butcher@surrey-chambers.co.uk or call 01483 735540. We look forward to hearing from you! @surreychambersofcommerce @surreychambers @surreychambersofcommerce

www.surrey-chambers.co.uk 01483 735540 @surreychambersofcommerce

BUSINESS

Surrey Business School to host international business conference This year, for the first time, Surrey Business School is proud to host the leading association of International Business scholarship in the UK and Europe: the 51st Academy of International Business UK and Ireland Chapter (AIB-UKI) Conference, on April 25th-26th.

With over 200 participants expected, this year’s conference theme is highly topical and centred around firm strategies amidst ongoing global political shifts, digital transformation, and sustainability challenges.

Over the past 50 years, the AIB-UKI has evolved from a small group of pioneers in international business to a large, dynamic, and impactful scholarly community. It provides rigorous research and practical solutions to scholars, businesses and policymakers in the UK and beyond. The annual conference has become a leading international conference in international business, attracting participants worldwide. The

cluding Lord O’Neill of Gatley (Former Conservative UK & Government Minister & Former Commercial Secretary to the Treasury), Professor Shaker A. Zahra (Robert E. Buuck Chair of Entrepreneurship, Professor of Strategy and Entrepreneurship, University of Minnesota, USA), and Mr Marcus Thompson (Senior Managing Director, Strategic Advisory, Evercore, UK). Additionally, it connects the University of Surrey and Guildford —represented by Councillor Sallie Barker, Mayor of Guildford, and Professor Tim Dunne, Provost and Senior Vice-President —with the International Business community.

The AIB-UKI has significantly ❛❛ contributed to enhancing research and the scholarly environment associated with the international business field. ❜❜ AIB-UKI has significantly contributed to enhancing research and the scholarly environment associated with the international business field.

Within our AIB-UKI Surrey 2025 conference, and in line with our school’s vision and mission, we are committed to providing an intellectually stimulating, valuable, and memorable experience.

The conference provides a platform for participants to engage with and hear from world-renowned and distinguished keynote speakers, bringing together multiple key stakeholders, in-

interactive Sessions, participants will have the opportunity to present and discuss their ideas to upgrade research and teaching quality while increasing publication prospects in leading international business journals. The conference also features sessions that facilitate connections between leading IB scholars and business practitioners, fostering conversations and bridging the gap between the academic realm and real-world business developments.

Finally, with dedicated networking sessions and a Gala Dinner held at the historical Farnham Castle, the conference offers substantial opportunities for networking and relationship-building among participants.

Also, throughout the various planned Panel Sessions, Professional and Methods Workshops, and Competitive and

If you would like to find out more, please refer to our conference website: www.aib-uki.org/ conference1.html

15

Surrey Chambers of commerce SURREY CHAMBERS COMMERCE Surrey Chambers ofOF commerce EXECUTIVE PARTNERS

EXECUTIVE PARTNERS & PATRONS EXECUTIVE PARTNERS & PATRONS & PATRONS

Learn more about executive partner membership or patronage at su utr reexye-ccuhtai vmebpear rst.nceor. umke m b e r s h i p o r p a t r o n a g e a t L e a r n m ow r ewawb. o

Learn more about executive partner membership w wat w . swww.surrey-chambers.co.uk urrey-chambers.co.uk or patronage

www.surrey-chambers.com

@surreychambersofcommerce www.surrey-chambers.co.uk @surreychambers 01483 735540 www.surrey-chambers.com @surreychambersofcommerce www.surrey-chambers.com@surreychambersofcommerce

Surrey C Chambers Golf Society SCGS 2025 Golf G lf Fixtures Fi t

23rd April: Sunningdale Golf Club 36 Holes Member Rate: £530 + VAT Sponsored by: Maris Interiors

27th May: Coombe Hill Golf Club

18th June: The Addington SCGS Major

Member Rate: £185 + VAT Sponsorship Available

Member Rate: £210 + VAT Sponsorship Available

30th July: Worplesdon Golf Club

19th August: Hankley Common Golf Club

Member Rate: £200 + VAT Sponsorship Available

Member Rate: £195 + VAT Sponsorship Available

2nd September: New Zealand Golf Club

17th October: Woking Golf Club

Member Rate: £160 + VAT Sponsorship Available

3 Ball Event Member Rate: £185 + VAT Sponsorship Available

6th November: Swinley Forest Golf Club

2nd December: The Berkshire Golf Club

Member Rate: £180 + VAT Sponsorship Available

Blue Course Member Rate: TBC Sponsorship Available

Order of Merit sponsored by:

Nearest the Pin sponsored by: Surrey Chambers Of Commerce

Surrey Chambers Of Commerce

@surreychambersofcommerce

@surreychambers

01483 735540

NEWS HEATHROW WAS PRE-WARNED OF POWER ISSUES

Heathrow Airport was warned about the “resilience” of its power supply in the days before a fire which shut down the airport for more than a day last month. The boss of a group representing airlines told a group of MPs on Wednesday that he spoke to Heathrow on March 15th about his concerns and again on March 19th.

Heathrow boss Thomas Woldbye apologised to the nearly 300,000 passengers whose journeys were disrupted by the closure on March 21st.

CARMAKERS FINED Ten carmakers and two industry groups have been fined a combined total of nearly £78m for withholding information about vehicle recycling.

The UK’s Competition and Markets Authority (CMA) fined BMW, Ford, Jaguar Land Rover, Peugeot Citroen, Mitsubishi, Nissan, Renault, Toyota, Vauxhall, Volkswagen, and two trade bodies.

The carmakers and trade groups were found to have agreed to withhold information from customers regarding the amount of their cars that could actually be recycled.

TESLA’S STOCK CONTINUES TO SLUMP Meanwhile, still in the auto industry, Tesla’s sales in key European markets fell again in March, data showed on April 1st, adding to signs that drivers are shunning Elon Musk’s electric car brand as competition from China stiffens and some protest against his political views. New Tesla sales in France and Sweden dropped for a third consecutive month, contributing to its lowest first-quarter sales figures in the two countries since 2021.

NATIONAL NEWS FCA CONCERNED OVER MOTOR COMPENSATION CLAIMS A court of appeal ruling that has left lenders fearing PPIlevel compensation bills over the motor finance commission scandal “goes too far”, the City regulator said on Tuesday.

The Financial Conduct Authority (FCA) made the comments in a written submission to the Supreme Court as part of a high-profile case being closely watched by the government.

The Treasury, which tried but failed to intervene in the case, is concerned the standing decision could spook businesses and threaten investment in the UK.

THINKTANK URGES AI RELAXATION Tony Blair’s thinktank has urged the UK to relax copyright laws in order to let artificial intelligence firms build new products, as it warned a tougher approach could strain the transatlantic relationship. The Tony Blair Institute said enforcing firm copyright measures

❛❛Don’t stop when you’re tired, stop when you’re done.❜❜ David Goggins

UNILEVER BUYS WILD COSMETICS Two UK entrepreneurs selling refillable deodorants and manuka honey lip balms made from natural ingredients have landed a near£100m payday from the sale of their brand to Unilever.

Wild Cosmetics, founded six years ago by two childhood friends, Freddy Ward and Charlie Bowes-

18

would strain ties with the US. TBI said: “Without similar provisions in the United States, it would be hard for the UK government to enforce strict copyright laws without straining the transatlantic relationship it has so far sought to nurture.”

Lyon, has been bought by Unilever, the maker of a host of brands, including Marmite, Dove soap, Axe, Lynx and Sure deodorant.

The Brixton-based startup, which employs 100 people, changed hands for an undisclosed sum but is thought to be valued at £230m.

NEWS NEW PLANS FOR DEPOSIT PROTECTION UK savers would have up to £110,000 of their deposits protected if their bank or building society goes bust under proposals put forward by the Bank of England. The plan represents a near-30% hike from

the current limit of £85,000, and would mark the first substantial change to the savers’ protection scheme since the 2008 banking crisis. The Bank’s regulatory arm, the Prudential Regulation Authority,

said the increase would account for inflation and was intended to “give consumers confidence that their money is safe if their UK-authorised bank, building society or credit union fails”.

RETAIL SALES ON THE UP

❛❛ Don’t try to lessen

yourself for the world; let the world catch up to you. ❜❜ Beyoncé

Retail sales in Britain rose in March 2025 amid a sharp increase in consumer spending at department stores, hardware shops and clothes outlets. Figures from the Office for National Statistics (ONS) showed sales volumes rose by 1% during the month, reflecting a stronger economic backdrop than feared. However, spending at supermarkets fell after a bumper January. City economists had forecast a 0.4% monthly fall amid weak

‘AWFUL APRIL’ ON THE WAY Millions of households are bracing themselves for a raft of price increases across a range of bills – from energy and water to car tax and the TV licence – that took effect on April 1st.

of the increases. The Liberal Democrats claimed ministers needed to “get a grip” on energy bills.

With so many costs rising at once – prompting some to label this month “awful April” – the government is facing fresh calls to take action to limit the impact of some

consumer confidence levels after the economy came close to stagnation in the second half of last year as households tightened their belts.

ENERGY SUPPLIER GOES BUST AT START OF ‘AWFUL APRIL’ A UK energy supplier with about 90,000 customers has gone bust, blaming a “perfect storm” of soaring wholesale prices and squeezed customers, on the day households face another increase in gas and electricity bills.

Rebel Energy, which served about 80,000 households and 10,000 business customers, ceased trading on April 1st and left the industry regulator to find a new supplier for its customers. Its failure comes about three years after soaring gas prices triggered a spate of energy company failures, with more than 30 going bust.

CALLS FROM INVESTORS FOR PAY RISES FOR RETAIL STAFF Major financial investors are backing shareholder resolutions that are pressing major high-street retailers to increase pay for thousands of workers.

More than 100 individuals and eight institutional investors, which manage over £1tn in assets, are backing an effort to encourage companies to pay

a “real living wage”, which is designed to ensure workers can cover necessary household costs. The move comes amid evidence that 818,000 UK retail workers (nearly 25%) are not being paid the rate tracked by the Living Wage Foundation, which accredits employers.

19

FINANCE

Celebrating the outstanding achievements of the region’s businesses and individuals Open to businesses based in Dorset, Hampshire, Isle of Wight, Surrey and West Sussex

FREE TO ENTER

DEADLINE EXTENDED: APRIL 16TH To enter, visit www.platinummediagroup.co.uk Award ceremony: July 2nd 2025 Venue: Leonardo Royal Grand Harbour Hotel, Southampton PROUDLY SPONSORED BY

PROUDLY SPONSORED BY

20

CH R A ARI A I D FFL T Y OF E IN

FINANCE

s t e k Tic s t e k ONTSALE ic NOW WEDNESDAY JULY 2ND 2025 ON SALE NOW

CONNECT WITH INDUSTRY PEERS, GAIN INSIGHTS INTO THE LOCAL BUSINESS LANDSCAPE W E D N E SAND D AMEET Y J UKEY L YPLAYERS 2 N D 2IN0THE 2 5 COMMUNITY

£125 EACH | £1,200 TABLE

CONNECT WITH INDUSTRY PEERS, GAIN INSIGHTS INTO THE LOCAL BUSINESS LANDSCAPE AND MEET KEY PLAYERS IN THE COMMUNITY TICKETS INCLUDE DRINKS RECEPTION, THREE-COURSE MEAL, UNRIVALLED NETWORKING AND ENTERTAINMENT

£125 EACH | £1,200 TABLE TICKETS INCLUDE DRINKS RECEPTION, VENUE: LEONARDO GRAND THREE-COURSE MEAL,ROYAL CHARITY HARBOUR HOTEL, SOUTHAMPTON RAFFLE, UNRIVALLED NETWORKING AND ENTERTAINMENT VENUE: LEONARDO ROYAL GRAND HARBOUR HOTEL, SOUTHAMPTON

PURCHASE PURCHASE TICKETS TICKETS ONLINE ONLINE

Presented by comedian, Suzi Ruffell

n,

media o c y b ed Present ell f f u R i Suz 21

FINANCE

With the world once again facing a seismic period of change, business as usual is no longer enough.

It is time for businesses to pivot again.

By Andrew Griggs, Senior Partner, Kreston Reeves

The sustainable bu

TIME TO PIVOT A The UK government has, since its October Budget, faced ever-louder criticism over changes to taxation. The cost of employing staff will increase this April with changes to employers’ NICs, and businesses have responded with various cost-cutting methods. Controversial changes to Inheritance Tax on farms and family-owned businesses are expected to remain in place, with farmers taking to the streets in protest.

This has been followed by the return of President Trump, bringing with him widespread change at a pace never seen before by a government. The threat of tariffs, the backsliding on diversity, equity and inclusion (DEI) and the dismantling of long-standing institutions are being felt the world over. It is hard, if not impossible, for politicians and businesses to ignore.

usual does not work in unusual times. It is time to reevaluate business models and pivot again.

For some businesses, that will mean a long, hard look at what and how they trade, asking difficult and existential questions: ‘Will the market exist for the products and services offered in the future?’ ‘Can new markets or products be found?’ ‘What needs to change in the business?’ And ‘how will that change

effectiveness, they will be better placed to address and embrace a fast-moving economic and political landscape.McKinsey & Company, in an article titled Today’s good to great: Next-generational operational excellence, argued that high-performing businesses regularly review and reimagine five areas of operational excellence: Purpose and strategy; Principles and behaviours; Management systems; Technical systems; and Technology.

Businesses need to understand and ❛❛ articulate why they exist. A clear and

PURPOSE

Businesses need to understand and articulate why they exist. A clear and compelling purpose becomes a common cause for the entire business to rally around.

Direction and strategy on how it can be achieved are needed.

compelling purpose becomes a common cause for the entire business to rally around. ❜❜

It comes at a time when UK businesses are under intense financial pressure.

Costs continue to increase yet cannot always be passed on to customers, wage inflation challenges talent attraction and retention, and inflation remains an issue. Margins are squeezed from all directions.

It is increasingly clear that business as

22

look and be managed?’

For others, it will mean continued investment in people whilst ensuring they work in ways that are best for the business, or significant investment in new technology, notably AI.

OPERATIONAL OPPORTUNITIES

Businesses will benefit from reviewing their operational practices. If businesses improve and optimise the operations, the nuts and bolts, of the business to find and deliver greater efficiencies and

We at Kreston Reeves defined and committed to our purpose in 2020: ‘to guide our clients, colleagues, and communities to a brighter future’. This purpose guides everything we do and informs our decision-making.

PRINCIPLES AND BEHAVIOURS

Businesses cannot truly live by their purpose or achieve any of their strategies without the right

FINANCE

usiness:

AGAIN

23

FINANCE

culture, behaviours and values.

Businesses can focus on building this through trust. They are expected to hold high standards in the way they do business, treat employees and customers, their position in the communities in which they operate, to the planet and their shareholders and owners. It is linked to the point above.

We have seen several large US-based businesses with global footprints choosing to ‘sunset’ their DEI operations, and it remains to be seen whether that will happen here. I don’t believe it will.

In fact, strong DEI policies and a clearly defined way of operating are likely to help UK companies stand apart from their peers and competitors. They will become a point of competitive advantage.

Those principles and behaviours will actively encourage innovation, new ways of working and, ultimately, operational excellence. They do not hold a business back.

MANAGEMENT SYSTEMS AND STRUCTURES

Businesses recognise that the workplace and the way we work are changing. The Financial Times in February

It is often challenging for business owners to ❛❛ take a step back from the day-to-day operations and

find time in their busy diaries to think, question and strategise over the future of the business ❜❜ carried a report (‘Gen Z has turned against taking middle management roles’) which said half of those aged up to 27 do not want to take middle management roles, dismissing it as “high stress, low reward”.

Businesses need to reevaluate the way they develop leaders, finding ways for the different generations now employed in businesses to not just work together, but find new and effective ways of working that deliver opportunities and growth.

TECHNOLOGY AND TECHNICAL SYSTEMS

Businesses must also look to invest in technology and the improved processes and systems technology will deliver to eradicate operational inefficiencies whilst maximising productivity and value. If they don’t, they won’t have the re-

sources or capability to seize opportunities and will simply fall further behind.

Alongside that, investment in technology must support and enable rather than replace the personal touch. ‘Being human’ and ‘making it personal’ are two of our core values and something we know our clients value; it remains vitally important for most businesses.

HOW WE CAN HELP

This ‘inside out’ approach to operational efficiency will create the foundations on which a business can pivot, grow and thrive.

It is often challenging for business owners to take a step back from the day-today operations and find time in their busy diaries to think, question and strategise over the future of the business.

It is here that we can help, drawing on our experience across hundreds of businesses, playing the role of a critical friend. We often act as a sounding board to founders, business leaders and boards, supporting them in their journey towards building a sustainable business.

If you would like some guidance in this area, please get in touch with Andrew Griggs, Senior Partner: Call: +44 (0)33 0124 1399 Email: enquiries@krestonreeves.com Visit: www.krestonreeves.com

24

FINANCE BSUINES

Our focus is you Outstanding legal advice for individuals, families and businesses.

For business We make it our business to know your business, working with you to add value and to deliver tailored legal services with energy and creativity whether you’re an established market leader or an ambitious start-up.

For you Your family’s security and wellbeing are your priority.

And we have the legal skills and knowledge to support your plans and the challenges life brings.

Brighton

Gatwick

Guildford

Hassocks Horsham

London

Our success depends on understanding your needs Please call or email to discuss how we can help you: 03333 231580 enquiries@dmhstallard.com

dmhstallard.com

25

EDUCATION FINANCE Julie Kapsalis and Andy Cowan from Nescot alongside Devon Petersen, Michael Van Gerwen and Paul Nicholson

Nescot loves darts!

Surrey college hits the bullseye! Darts legends visit Nescot to prove that maths matters Nescot (North East Surrey College of Technology) College in Epsom, Surrey, welcomed a trio of darts legends and MC Paul Starr to the college today to inspire students and encourage them to develop their mental maths skills. Paul ‘The Asset’ Nicholson, Devon ‘The African Warrior’ Petersen and three-time darts World Champion Mighty Michael Van Gerwen visited the college for the ‘Nescot Loves Darts & Maths’ event promoting arithmetic and numeracy, launching a college darts league and sharing their stories of determination and success.

Nescot hosted a full day of darts events aimed at students re-taking their maths GCSEs. Nicholson and Petersen played a 5-leg match, then the players and Paul Starr held a Q&A and participated in a darts-related maths quiz with students.

Smaller groups of students later met the players in workshops on self-belief and inclusion.

The players also formally opened the newly branded Nescot Department of Maths. Each classroom now has a darts board and is named after a darts legend. In addition, Nescot launched a

darts club and league, the first college in the country to do so. The inaugural Kapsalis Cup was contested between Nescot and East Sussex College Group, with plans to roll out a wider college league. During the sessions, all three players plus the MC were awarded a Nescot Honorary Fellowship, and the day concluded with a ‘meet and greet’ for students.

The event was masterminded by Julie ‘The Ferret’ Kapsalis (as she was nicknamed on the day), Principal and CEO at Nescot and a massive darts fan. Julie makes an annual pilgrimage to the Lakeside World Championships and loves watching the sport live and on TV. Having previously worked in sports PR, she also has contacts in the world of darts and reached out to them with the seed of an idea.

Julie said, “Exciting and engaging students retaking their maths GCSEs was the challenge that shaped this day. We regularly invite leaders from business, sport and the community to share their stories and when looking for a maths enthusiast, my mind turned to my own sporting passion – darts.

Darts player Devon ‘The African Warrior’ Petersen with MC Paul Starr and Nescot students assisting with the marking

26

“The response from the darts community was incredible; after one phone call, we were gifted boards, surrounds, and darts, and then the representatives

EDUCATION

❛❛ We’re so grateful to the

players, their management and everyone involved for taking the time to promote maths and inspire our students... ❜❜ of top players suggested an entire day of events at the college. We created a mini arena, and it was so exciting to see darts legends step up to the oche at Nescot.

“We’re so grateful to the players, their management and everyone involved for taking the time to promote maths and inspire our students. Highlighting role models from all kinds of backgrounds and making learning fun are key at Nescot. I can’t wait to see our students playing darts in the classrooms. Game on!”

Michael van Gerwen said “It’s great to see first-hand how Nescot are using darts to inspire their students. It’s a brilliant way to improve mental maths, as the two go hand in hand. I love that the college will also have a dartboard in every maths class. It will be a fantastic addition, and I’m sure the students will love it.”

Devon Petersen said, “It was a pleasure to visit Nescot College, and it’s so good to see them following core values and using darts to enhance their arithmetic. I have seen darts and maths work together in the work I do for Bullseye Maths with young children, and Nescot will definitely see the benefits of using darts to enhance their education.”

Paul Nicholson said, “Seeing young people like the ones at Nescot College enjoying the sport of darts today is so good to see, and I have no doubt that including darts as part of the student’s maths learning journey will only be a good thing. Darts is a sport for all, and it can be educational and fun, as proved by what Nescot are doing. Schools and colleges can only benefit from adding

Mighty Michael Van Gerwen talks to students at the event

darts to their learning programme.”

Darts is a sociable, inclusive sport which almost anyone can access. It can improve mental health by enhancing cognitive function, reducing stress and boosting confidence. It also improves motor skills, hand-eye coordination and problem-solving. Importantly for the maths department, the mental maths involved in darts can improve maths skills generally, especially around multiplication and subtraction.

Maths skills and mental maths are important for many employers. Nescot welcomes students who would like to retake their maths GCSEs and improve their employment prospects before entering the workforce.

As well as functional skills courses in maths and English, Nescot offers a wide range of college courses for school leavers and adults, including Animal Care, Business, Computing and IT, Construction, Performing Arts, Childcare, Health & Social Care and Beauty Therapy.

The college has an open event on May 15th, from 4.30 – 7.30pm, where prospective students can learn more about the courses, campus and facilities. To find out more about studying at Nescot, call 020 8394 3038, visit www.nescot.ac.uk or email adviceteam@nescot.ac.uk

27

LEGAL

Are Heads of Terms useful in Private Equity transactions - or a waste of time and money?

By Emma Boorman and Kate Partridge, Corporate Partners at DMH Stallard

Considering ‘Heads of Terms’ in private equity transactions Heads of Terms (‘HoTs’), also known as Memoranda of Understanding, Letters of Intent or Term Sheets, are usually short (five to ten-page) documents setting out the main terms of a transaction that have already been agreed by the principals.

Similar to their M&A counterparts, they provide the parties with the opportunity to negotiate some of the fundamental equity terms ahead of getting into the more lengthy and complicated shareholders’ agreements and articles of association. However, are they useful tools or just cost duplications?

WHY USE HEADS OF TERMS?

HoTs can demonstrate the parties’ commitment towards the transaction at an early stage. They can often be tied to the granting of a period of exclusivity to the PE house and the commencement of due diligence and costs being incurred.

They can provide a framework for negotiations between the various parties to the transaction and set out the fundamentals that have been agreed upon so far.

HoTs can often include: • A timeline for the deal, highlighting key milestones in the transaction timetable, such as investment committee approvals and securing committed funds

28

from senior lenders, as well as any conditions or approvals required from third parties or regulatory bodies.

• An allocation of the costs between the parties, either on completion or in an abort scenario.

• A summary of the equity terms for management, good leaver/bad leaver definitions, anti-dilution rights, vesting, high-level employment terms and restrictive covenants.

• An opportunity to put in place or revise confidentiality and non-disclosure agreements.

•A clarification of the key financial terms of the proposed transaction.

This helps to ensure all parties are aligned on the purchase price, funding structure, management equity/rollover and requirement and, more importantly, the nature of the commitment to follow on funding.

• Details of the requirements for the PE house, such as consent matters, information packs, board representation and monitoring fees.

HoTs provide the parties with the opportunity ❛❛ to negotiate some of the fundamental equity terms ahead of getting into the more lengthy and complicated shareholders’ agreements and articles of association ❜❜

LEGAL

Sharing this level of detail at an early stage can help identify potential red flags, or deal breakers, for both sides.

This may be management’s first encounter with Private Equity, and explaining the bespoke terms used in this sector at an early stage can help demystify the process and make them feel more comfortable with how the industry works.

Similarly, management may have unrealistic expectations about the level of involvement that PE has in the development of the business or how their personal investment will be treated if they decide to walk away after a period of time. Equally, the follow-on funding for projects or acquisitions discussed in early meetings may not be as much of a certainty as initially assumed.

Identifying and resolving any misunderstandings early on can save a lot of time later in the transaction when par-

ties are balancing delivering the transaction and keeping the business on track. If the issues highlighted cannot be resolved, the parties can walk away without having committed considerable time and cost resources.

WHAT ARE THE POTENTIAL DOWNSIDES OF HoTs?

Time is money – Whilst agreeing HoTs can save time and costs when negotiating the Investment Agreement and Articles of Association, it can still take effort, especially when parties with different interests (e.g. sellers rolling over, new management being granted sweet equity) incur fees. If the transaction falls over due to disagreement during negotiations or, more commonly, an issue arising in due diligence, these fees can feel wasted.

Cold Comfort – Whilst certain provisions relating to costs, confidentiality, and exclusivity are usually binding, the majority of HoTs terms are non-binding and do not legally commit the parties to either the terms agreed upon or the transaction itself. This can leave parties with no real certainty or security.

Wiggle Room – The existence of HoTs can make it difficult to renegotiate points when circumstances change.

Identifying and resolving any ❛❛ misunderstandings early on can save

a lot of time later in the transaction when parties are balancing delivering the transaction

❜❜

There is the potential to lose the “moral high ground” or trust of the other party if changes are sought further into the process. This can be disadvantageous, particularly for the PE house, who will perhaps not have commenced due diligence before signing HoTs and may have legitimate reasons for reshaping the transaction.

In conclusion, HoTs are a useful tool in most Private Equity transactions; they provide a structure for addressing key terms early on in the deal and a roadmap for delivery. They can help build trust and alignment between the parties if used effectively and make the transaction a smoother process for all.

For more information on the above, please contact either: Emma Boorman +44 (0) 20 7822 1528 Emma.Boorman@dmhstallard.com Kate Partridge +44 (0) 7765 008788 Kate.Partridge@dmhstallard.com

29

Celebrating excellence, connecting professionals and recognising success

OPEN FOR ENTRIES VIEW CATEGORIES ONLINE WWW.PLATINUMMEDIAGROUP.CO.UK ENTRY DEADLINE JULY 9TH 2025

“We have an incredible team and it’s so great to receive recognition for all the hard work they put in…”

Croxsons

2025 CATEGORIES Large Business of the Year £5m+ SME Business of the Year -£5m Future Talent of the Year Best Customer Service Award Best New Business Award Business Growth Award Businessperson of the Year Chamber Member of the Year Community Hero Award Company of the Year Employer of the Year Innovation of the Year International Business of the Year Professional Services Award Sustainability Champion Award

The Surrey Business Awards, in association with Surrey Chambers of Commerce, are the largest event of its kind and the most prestigious in the county. Entering these awards is a fantastic opportunity to showcase your business, earn well-deserved recognition and network with key industry leaders.

To enter, visit www.platinummediagroup.co.uk Businesses can submit a maximum of three categories and must have an office based in Surrey.

LIMITED SPONSORSHIP AVAILABLE Contact: info@platinummediagroup.co.uk

FINANCE BIG STORY

With Canada, somewhat reluctantly but very stoically, finding itself as the first line of defence in an international trade war started by Donald Trump and his vandalising economic policy, it may have been an inopportune moment for the country to change its leader.

When Justin Trudeau, the Prime Minister for the previous ten years, announced his intention to stand down in January 2025, former Governor of the Bank of Canada, and former Governor of the Bank of England, Mark Carney stood and was elected. He is the first Prime Minister of Canada never to have previously held a government post before becoming leader.

Alan Wares looks at the career of a man who, should he win his country’s election at the end of April, has found himself at the frontier of a storm of his neighbour’s making.

MARK CARNEY FROM GOVERNOR TO PRIME MINISTER

32

BIG FINANCE STORY

33

BIG STORY

EARLY LIFE

Carney was born in Fort Smith, Northwest Territories - truly in Canada’s frozen north, and raised in Edmonton, Alberta. He attended St. Francis Xavier High School before studying at Harvard University on a partial scholarship and financial aid. During his Harvard years, he was reserve goaltender for the varsity ice hockey team.

He graduated in 1988 with a bachelor’s degree in economics with high honours. He then undertook postgraduate studies at the University of Oxford at St Peter’s College and Nuffield College, where he received Master of Philosophy (MPhil) and Doctor of Philosophy (DPhil) degrees in economics in 1993 and 1995, respectively.

FINANCE CAREER

After graduating, Carney spent 13 years at Goldman Sachs and worked in their Boston, London, New York City, Tokyo, and Toronto offices. His progressively more senior positions included co-head of sovereign risk, executive director for emerging debt capital markets, and managing director for investment banking. He worked on South Africa’s post-apartheid venture into international bond markets and was involved in Goldman’s work with the 1998 Russian financial crisis.

In 2003, Carney left Goldman Sachs to join the Bank of Canada as a deputy governor. One year later, he was recruited to the Department of Finance Canada as senior associate deputy minister, beginning November 15th 2004.

the youngest central bank governor among the G8 and G20 nations. His actions as Governor of the Bank of Canada are said to have played a major role in helping Canada avoid the worst impacts of the financial crisis.

From November 2004 to October 2007, Carney was the senior associate deputy minister and G7 deputy in the Department of Finance Canada. He served under two finance ministers: Ralph Goodale, a Liberal; and Jim Flaherty, a Conservative. During this time, Carney oversaw the Government of Canada’s controversial plan to tax income trusts at source.

The Canadian economy outperformed its G7 peers during the crisis, and Canada was the first G7 nation to recover its Gross Domestic Product (GDP) and employment to pre-crisis levels.

GOVERNOR OF THE BANK OF CANADA (2008–2013)

In October 2007, Carney was appointed Governor of the Bank of Canada. He immediately left his position at the Department of Finance to become an advisor to the outgoing governor, David Dodge, before formally assuming Dodge’s position on February 1st, 2008. Carney was selected over Paul Jenkins, the senior deputy governor, who had been considered the front-runner to succeed Dodge.

Carney took on this role at the beginning of the 2008 financial crisis. At the time of his appointment, Carney was

“SPEAKING AS GOVERNOR...”

Although strictly being Governors of those respective national banks are non-political roles, politics and economics are pretty close bedfellows. Carney has, more than once, upset his political masters by straying into territory those in Westminster consider their domain.

In essence, Carney’s statements could not help falling into the realms of politics, mainly because economic policy often comes from an ideological standpoint, and not always a sensible one.

For Carney, or any Governor, to remain silent on fiscal matters is, of course, folly.

The two institutions where Mark Carney has been the Governor: Left, The Bank of Canada, Right, The Bank of England

34

BIG STORY

Canada’s risk-averse fiscal and regulatory environment is also cited as a factor. In 2009 a Newsweek columnist wrote, “Canada has done more than survive this financial crisis. The country is positively thriving in it. Canadian banks are well capitalised and poised to take advantage of opportunities that American and European banks cannot seize.”

Carney earned various accolades for his leadership during the financial crisis: he was named one of Financial Times’s “Fifty Who Will Frame the Way Forward” and Time Magazine’s 2010 Time 100.

On November 4th 2011, Carney was named chairman of the Basel-based Financial Stability Board, which coordinates international financial regulatory authorities. In a statement, Carney credited his appointment to “the strong reputation of Canada’s financial system and the leading role that Canada has played in helping to develop many of the most important international reforms”. The three-year term was a part-time commitment, allowing Carney to complete his term at the Bank of Canada.

GOVERNOR OF THE BANK OF ENGLAND (2013–2020)

On November 26th 2012, UK Chancellor of the Exchequer George Osborne announced the appointment of Carney as Governor of the Bank of England. He succeeded Sir Mervyn King on July 1st 2013. He was the first non-Briton to be appointed to the role since the Bank of England was established in 1694.

Before taking up the post, Carney made his mark, having already had a disagreement with the Bank of England’s Executive Director of Financial Stability, Andy Haldane, specifically on leverage ratios and bank break-ups. He has been quoted as saying that Haldane does not have a “proper understanding of the facts” on bank regulation.

From November 2004 ❛❛ to October 2007, Carney

served under two finance ministers: Ralph Goodale, a Liberal; and Jim Flaherty, a Conservative. ❜❜ Shortly before Carney took up the post, the Bank of England took up the financial regulation duties after the Financial Services Authority. Carney’s changes to the Bank’s operating procedures helped modernise the institution by making many more media appearances than predecessors, including controversial announcements during two referendums.

In May 2014, Carney warned the UK’s heated housing market was the biggest risk to financial stability, and he was considering providing advice on the Help to Buy mortgage scheme, which some believed was contributing to housing inflation. He stated UK housing prices and the lack of affordability of housing in the United Kingdom was due to limited supply, and noted twice as many homes were built in Canada than in the UK, although Canada had half the population.

Also in that year, Carney warned that if the Scottish independence referendum was successful, the new country would likely not be able to continue using the pound sterling without ceding some powers to the UK.

35

BIG STORY

In 2015, Carney changed the number of yearly interest rate meetings from 12 to eight and ordered minutes to be published during the announcements.

Before the 2016 Brexit referendum, Carney warned that leaving the European Union could cause a recession. After the resignation of Prime Minister David Cameron, he made another public announcement shortly after the result supporting a departure, he announced that the financial system would operate normally to assuage public concerns.

Afterwards, the bank cut interest rates in half from 0.5% to 0.25% and restarted quantitative easing. At the start of the COVID-19 pandemic in the United Kingdom, as Carney was set to leave the governorship in March 2020, the bank cut interest rates by 0.5% to protect against the pandemic’s expected economic shocks.

POST-GOVERNORSHIPS (2020–)

In 2020, Carney served as one of many informal advisors to Canadian Prime Minister Justin Trudeau, advising him

Canadian Parliament Building with Peace Tower on Parliament Hill in Ottawa.

on the government’s COVID-19 economic response. Carney reportedly advised Trudeau on Canada’s response to the COVID-19 pandemic, with Trudeau looking to Carney to help Canada get out of its recession. Due to this, speculation started to mount that Carney may become Minister of Finance, and possibly even, Canadian Prime Minister if Trudeau resigned.

On January 16th 2025, Carney officially announced that he was running

in the 2025 Liberal Party of Canada leadership election following Trudeau’s resignation. Carney also announced that he stepped down from all executive, board and advisory positions that he was part of in order to focus on his leadership campaign. By February 9th, his campaign had raised more than $1.9 million in donations from over 11,000 people and received endorsements from 66 Liberal caucus members.

Carney won on the first ballot with over 85.9% of the vote, making him the leader of the Liberal Party. His margin of victory surpassed Justin Trudeau’s 2013 margin, winning all 343 electoral districts.

On March 14th 2025, five days after winning the leadership election, Carney was sworn in as the 24th Prime Minister of Canada. Upon taking the oath of office, he became the first Canadian Prime Minister never to have served in prior elected office and the first since John Turner not to be sitting in the House of Commons at the time of appointment.

Justin Trudeau, Prime Minister of Canada 2015-25.

Carney has continued Trudeau’s narrative of resisting the Trump’s aggressive imperialism

36

In his first act as prime minister, Carney signed a prime ministerial directive to end the consumer carbon tax by April 1st, while ensuring that April’s carbon rebate continues.

As someone who doesn’t currently sit in the Canadian House of Commons, Carney called a Federal Election (the Canadian version of a UK General Elec-

BIG STORY

tion) for April 28th, where he will contest the seat of Nepean in Ontario. This will allow him to attend the House, should he win his seat.

At the time of writing, the Liberal Party of Canada, the party Carney leads, is in front in virtually all of the polls by between five and nine points. The Liberals also have the luxury of having the support of the left-wing and centre-left parties in the Canadian parliament. In short, Carney is expected to be returned as Prime Minister.

TRADE WAR

Canadian’s) narrative of rejecting such a premise.

many experts predict it will carry him through the Federal Election.

Upon dissolving Parliament to Canada’s Governor-General (effectively King Charles III’s emissary to Canada), Carney said, “We’re facing the most significant crisis of our lifetimes because of President Trump’s unjustified trade actions and his threats to our sovereignty,” Mr Carney said after asking Canada’s governor-general to dissolve parliament.

For his part, King Charles III, still sovereign over Canada, has reaffirmed his commitment to the country, even against the backdrop of the farcical behaviour of a respected ally.

Assuming electoral victory, whilst Carney is considered by commentators to not particularly be a ‘people-person’ (a ‘technocrat’ one writer called him), he does have a history of dealing with world leaders on a one-toone basis and knows what the effects of economic vandalism can do.

Canada is the first international ❛❛line of defence against Trump’s

During the election run-up, President Donald Trump promised to impose tariffs upon its allies and main trading partners for economic reasons that, when the surface is scratched, make little sense and, according to the vast majority of economists, are largely self-defeating.

behaviour, a position it really doesn’t want to have to be in ❜❜

Even more bizarre was Trump’s threat, breaking several international laws should he ever enact it, of insisting against her will - that Canada become the 51st US state. As such, he promised a trade war if Canada did not accede.

Naturally, it did not. Carney has picked up Trudeau’s (and virtually every other

“Our response must be to build a strong economy and a more secure Canada.

President Trump claims that Canada isn’t a real country. He wants to break us so America can own us. We will not let that happen. We’re over the shock of the betrayal, but we should never forget the lessons. We have to look out for ourselves.

We have to look out for each other.”

Carney’s stance against Trump is finding much favour with Canadians, and

But more than that, Canada is the first international line of defence against Trump’s behaviour, a position it really doesn’t want to have to be in – but is honouring its own sovereignty admirably. If Canada crumbles, other countries may feel a little more vulnerable.

The world political breeze, therefore, is certainly with Canada, and with Carney.

Trump will not scare Carney, and right now, given Canadians’ hostility to the US generally and Trump specifically, that will be something his fellow countrymen want—and need—to hear.

37

FINANCE

38

FINANCE

39

LEGAL

By Matt Parr Partner, Private Client team Mayo Wynne Baxter

Why humans will always beat AI over... human issues The rise of Artificial Intelligence (AI) over recent years and even months is something very few can fail to see. With many clients now looking to AI to assist them with their legal needs, it’s important to acknowledge key failings in the technology that humans excel at.

When it comes to private client work, and assisting clients with such personal matters, you can’t beat the human touch.

It’s important to recognise some key points;

WE ARE ALL UNIQUE

It’s not true to say a Will is a Will is a Will.

AI can’t and won’t be able to comprehend and advise on whether even the simplest Will is, in fact, appropriate for any individual. It may achieve what the client thinks the client needs but it’s not likely to consider family disputes, beneficiaries’ circumstances, the issue of duress or the miscomprehension in the family about the legal impact of a prior gift. Humans can.

It’s not true to say a ❛❛ Will is a Will is a Will.

AI can’t and won’t be able to comprehend and advise on whether even the simplest Will is, in fact, appropriate for any individual ❜❜ 40 40

EMOTIONS PLAY A PART

AI might pretend to understand and empathise with its user, but it doesn’t.

AI hasn’t had the benefit of lived experience and hasn’t handled situations when things have gone wrong because fragile family relationships were overlooked. Humans have.

MORAL CONUNDRUMS

Statistically, one move might, nine times out of ten, result in a particular outcome, but a Will needs to take into

account both the practicalities of dealing with a situation and how humans will react and feel about it. Will AI be able to ponder whether a decision is fair? Humans will.

BITS AND BOBS

Does AI understand sentimental value?

It may understand the value of your cash, your home or your investments, but often, these are not the items in dispute if inadequate provision is made for them. Does AI understand how a

LEGAL

blended family could be broken apart if one seemingly innocuous item doesn’t pass to the appropriate beneficiaries?

Does AI recognise the importance of such provisions? Humans do.

ADDITIONAL CONCERNS

So, you’ve decided you want to prepare a Will with AI. Would AI recognise key failings in your estate planning that also need to be addressed? Would it be able to advise whether your Will is compatible with your property ownership method? Would it think to ask whether you had already prepared a Declaration of Trust relating to property? Would it also consider if you are likely to receive an inheritance in the near future, which could impact your planning? Would it consider whether additional work is needed to make your Will actually work?

Humans would.

ACCOUNTABILITY

Is AI infallible? Absolutely not. It makes mistakes. Are humans infallible?

Absolutely not. Humans make mistakes.

But humans are insured, and if mistakes

When creating a Will, a large part of what you ❛❛are paying for is unique advice tailored around

you, reassurance and often years of experience your advisor has under their belt ❜❜ are made, either you or your executors or beneficiaries have recourse to make good what may have gone wrong.

Humans have pride in their work and strive not to make mistakes; AI has no such quality inherent in it; it does only what its code will allow. Is AI accountable? No. Humans are.

EYE CONTACT

Using AI is a question of inputting your information and pushing return; the results pop up, and you like to think you have been presented with a welldrafted, effective legal document which you and your family can rely on to effectively manage your estate, but do you really trust it? Can you afford to raise your doubts, and even if you could, who would you ask?

Who can you look in the eye, and who will provide the reassurance you need?

Does AI understand the importance of getting it right and doing the right thing for you and your family, and what incentive does AI have to do so? Humans understand.

When creating a Will, a large part of what you are paying for is unique advice tailored around you, reassurance and often years of experience your advisor has under their belt. Given the importance of such documents, the cost of this advice is often a small price to pay for the long-term benefits achieved.

Ultimately, putting a finger on the one reason why AI should not be your first port of call when it comes to important estate planning, such as creating a Will, is easy: AI isn’t human.

That said, while researching for this piece, I presented a popular AI bot with a complex but fairly common family situation involving blended families, gifts and family disputes. The response was: “Given the potential for disputes, speaking to a solicitor who specialises in wills and estate planning will help ensure your wishes are carried out smoothly.”

Maybe AI is cleverer than I thought?

Our team of specialist humans can help you prepare the best Will for you. Get in touch to find out how.

Matt Parr, Partner, Private Client team mparr@mayowynnebaxter.co.uk www.mayowynnebaxter.co.uk

41 41

BUSINESS

Employers kick hiring decis long grass as April tax hike • Global recruitment firm ManpowerGroup reports 42% of UK employers expect no change to the workforce for Q2 2025 • Planned hiring volume is down -27% on the quarter as economic realities contend with pent up demand for new skills and economic growth • Transport & Logistics, Defence and Public Sector are bucking the hiring trend while other sectors hold back

UK employers are continuing to kick major hiring and firing decisions into the long grass with latest data from the ManpowerGroup Employment Outlook Survey showing 42% of organisations plan no changes to their employee headcount for Q2 (April – June) 2025. An additional 11% don’t know if or how their staffing levels will change.

on the quarter with plenty of businesses holding back on recruiting until they’ve taken full stock of next month’s cost increases. Because of this we’re anticipating the UK’s hiring recession will remain an issue until summer at the earliest.

“The Government’s vast policy changes announced in the Autumn budget will be coming into effect in Q2. This means the hiring recession we’ve been experiencing looks set to continue until the impact is fully realised by cautious business leaders.

“As widespread caution continues to stifle decision-making, employers will need to treat the workforce as they would in an economic recession; they must look at driving productivity within their workforce for the rest of the year.

Those businesses which are able to work smarter in the next few months will be in a better position for when the wider economy does turn around.”

“Looking forward, it’s great to see some glimmers of positivity in the UK’s Energy, Utilities and Real Estate sectors. These are where we hope to see growth”

ManpowerGroup’s Employment Outlook Survey (MEOS) is released every three months to measure employers’ intentions during the next quarter. It is the most comprehensive, forward-looking employment survey of its kind and is used as a key economic indicator by both the Bank of England and UK Government.

Michael Stull, Managing Director, ManpowerGroup, said: “Of those employers who do expect a change in headcount, their planned hiring volume is down 27%

42

He adds: “With less hiring taking place, many employees are understandably reluctant to consider changing roles.

Given this, employers must prioritise workforce optimisation and internal mobility. Offering opportunities to upskill and finding ways to keep teams motivated and energised will drive much-needed productivity during this period of stagnation.

While the labour market remains stagnant, the Energy & Utilities sector is reporting the most movement, with only 27% of employers planning no change to their headcount in Q2. Followed

by IT (35%) and Finance & Real Estate (37%).

Stull continues: “Looking forward, it’s great to see some glimmers of positivity in the UK’s Energy, Utilities and Real Estate sectors. These are where we hope to see growth, especially when the economy is flat, as it would signal investment is coming back into the country.”

BUSINESS

sions into es loom Of those industries which are reporting planned changes to headcount's in the coming quarter, ManpowerGroup anticipates -27% in hiring volume for the whole of the UK, but there are some industries bucking that trend – Industrials & Materials, Real Estate and Transport and Logistics. These industries are forecasting net positive changes to hiring volume in the coming quarter.

With public sector recruitment up, there are questions about when investment into areas including the increase in national defence expenditure and plans to drive up housebuilding, will have a knock-on impact for businesses in the private sector.

Stull concludes: “For the time being, economic uncertainty and cost pressures remain a real issue for many employers as the negative sentiment, alongside flat consumer spending and growing insolvencies all adds to a sense there is only so much more they can do.

It’s likely they will continue to hold tight until we’ve seen the full impact of next month’s tax rises.

“Therefore we urge those who can, to navigate the uncertainty and find new solutions to drive productivity and efficiencies. They will likely reap the rewards later in the year when it is hoped the market will stabilise and improve.”

43

FINANCE BUSINESS

Frequent job hoppers are raking in 31% more than the average UK worker, with an extra £16,000 tucked away in their pension pots.

With just over a quarter (27%) of employees feeling “less loyal” to their employers post-pandemic, which industries are seeing the highest rates of job hopping?

THE PRICE OF JOB LOYALTY Experts at GIGAcalculator analysed occupation data to uncover the sectors where employees are the least loyal and the age group most likely to treat the office like a revolving door. They also partnered with career experts JobLeads to share five job hopping dos and don’ts to fast-track your career smartly.

Workers who have been with their current employer for fewer than 12 months are considered job hoppers.

The hospitality and food services industry has the highest number of job hoppers, with one in three (34%) unlikely to stay with their employer long term.

Given the demanding nature of the job, irregular hours and relatively low wages - averaging around £31,500 per year - it's no surprise that employees are quick to seek other opportunities.

After that, the arts, entertainment and recreation sector sees 26.3% of its workforce considered job hoppers with a median tenure of 2.7 years. Having one of the lowest average annual incomes on the list (£30,069), alongside the hospitality industry, it's clear that passion alone isn't enough to keep workers committed - low pay makes these industries more prone to job hopping.

Next on the job hopping list is the wholesale and retail trade industry, where 1 in 4 (25%) employees change jobs within

44

a year, with the median tenure standing at 3.1 years.

Rounding off the top five are the publishing and media industry, and human resources, with 21.3% and 21.2% of job hoppers, respectively. Despite relatively higher average incomes, the volatile nature of the media industry is evident, as nearly 4,000 journalism jobs were eliminated in 2024 alone. And what’s more ironic than the HR sector - responsible for hiring and retention - having one of the highest job hopping rates itself?

THE MOST LOYAL INDUSTRIES REVEALED

Legal services see the lowest job hopping rate at 17.5%, followed closely by the property and real estate sector, where just 18% of employees move on within a year.

Public administration ranks third among the most loyal industries, with only a tiny amound over 18% of employees job hopping. Boasting the longest

BUSINESS FINANCE The industries with the least (and most) loyal employees Average annual income (£)

Median years of tenure with current employer (as of 2024)

Total number of job hoppers (number in thousands)

% of job hoppers

Rank

Industry

1

Hospitality & food services

31,500

2.1

10,978

34.0%

2

Arts, entertainment & recreation

30,069

2.7

1,856

26.3%

3

Wholesale & retail trade

31,258

3.1

4,959

25.0%

4

Publishing & media

35,965

3.9

284

21.4%

5

Human resources

35,000

3.4

179

21.2%

6

Construction

42,251

4.2

2,508

21.1%

7

Marketing & PR

32,257

3.5

129

20.8%

8

Healthcare

37,484

3.5

13,912

20.7%

9

Transportation

43,031

3.4

3,464

20.5%

10=

Agriculture, forestry, fishing & hunting

33,500

4.4

461

20.4%

10=

Mining, quarrying, oil & gas extraction

44,469

5.7

120

20.4%

12

Education

34,485

4.0

5,577

19.9%

13

Manufacturing

36,538

4.9

3,082

19.8%

14

Science, IT & technology

42,724

5.2

1,729

19.7%

15

Utilities & energy

41,261

4.9

587

19.6%

16

Banking & finance

54,985

4.8

3,477

18.9%

17

Public administration

45,450

6.2

1,441

18.0%

18

Property & real estate

42,500

4.0

1,765

17.9%

19

Legal services

51,621

3.5

304

17.5%

job-hopping (verb)

the practice of changing jobs on a frequent basis

job-hopper (noun)

someone who changes their job on a frequent basis

The hospitality and food ❛❛ services industry has the highest

number of job hoppers, with one in three (34%) unlikely to stay with their employer long term ❜❜ 45

BUSINESS With job hopping now seen as a smart move to fast-track career growth and boost pay, Martin Schmidt, Co-Founder and Managing Director at JobLeads, has shared his top five dos and don’ts for anyone looking to make a switch this year: 1. Do have a clear goal in mind Job hopping without a strategy can backfire so make sure each move serves a purpose. Reflect on your career goals and how the new role aligns with them.

Are you looking for growth opportunities, a higher salary, or a new industry experience? A well-thoughtout transition shows you’re intentional, not just restless.

2. Do be transparent, but tactful Job hopping can raise eyebrows, so be prepared to explain your journey confidently and convincingly. Be honest about why you left previous roles, but always frame your decisions positively. Instead of saying, “I left because management was terrible,” try something like, “I wanted to take on more responsibility and work in an environment that encouraged professional growth.”

3. Don’t burn bridges or badmouth your previous employer No matter how unpleasant your past job was, never badmouth your previous employer. The professional world can be surprisingly small, and negative remarks may reach future employers or colleagues. Always leave on good terms, and express gratitude for the opportunities you had even if they weren’t perfect.

4. Don’t be a ‘serial job hopper’ While strategic job changes can boost your career, moving too frequently without a solid reason raises red flags. Employers may worry you’ll leave just as quickly, making them hesitant to invest. Aim to stay in roles long enough to make a tangible impact - ideally two years or more.

5. Don’t lie about your work history It can be tempting to stretch the truth to make your resume look more stable, but it’s not worth the risk. Hiring managers often conduct background checks and can easily expose any inaccuracies. Instead, highlight skills and accomplishments from each role, and be upfront about short stays - focusing on what you learned and how it prepared you for the next opportunity.

46

Which age groups are the biggest job hoppers?

Age groups

% of workers with under 12 months with current employer

16 to 19 years

70.3

20 to 24 years

48.3

25 to 34 years

28.1

35 to 44 years

17.5

45 to 54 years

12.6

55 to 64 years

9.6

65 years and over

10.5

median tenure of 6.2 years and a notably higher average salary of £45,450, public sector roles tend to offer job security and strong benefits.

Banking and finance, utilities and energy, and science, IT, and tech follow as sectors with the most loyal employees, each offering average annual salaries exceeding £41,000 - among the highest on the list.

Gen Z and Millennials are at the forefront of job hopping.

While the striking 70.3% of 16 to 19-year-olds could be attributed to the part-time nature of early jobs, a notable 48.3% of those aged 20 to 24 are quick to move on in their careers, along with 28.1% of 25 to 34-year-olds.

In contrast, older age groups show far greater career stability.

Workers aged 35 to 44 have a markedly lower job-hopping rate of 17.5%, dropping to just 12.6% for those aged 45 to 54.

The shift in career attitudes is clear - younger generations favour flexibility and rapid growth, while older workers value consistency and long-term commitment. www.gigacalculator.com/

FINANCE

Rockinghorse Children’s Charity Rockinghorse is the official fundraising arm of the Royal Alexandra Children’s Hospital in Brighton. We fund and deliver life-saving equipment, specialist projects and enhanced services for sick babies, children and young people throughout Sussex.

With your help we can continue to support more than 380,000 children each year.

There are lots of ways to get involved and help, just scan this code or visit www.rockinghorse.org.uk

Find out more about us here:

47 Registered charity no: 1018759

BUSINESS

The AI Conference 2025, Roffey Park Institute Platinum sat down with Leigh Morris, Head of Learning Technologies at Roffey Park Institute, and Paul Rolfe, Associate Principal, Employers & Stakeholders Director at Sussex and Surrey Institute of Technology, to explore what attendees can expect from this pioneering event and why it’s set to be a mustattend gathering for professionals navigating the AI-driven future.

A COLLABORATIVE EVENT

The AI Conference 2025 is a joint initiative between Roffey Park Institute and the Sussex and Surrey Institute of Technology, combining expertise in leadership, learning, and technology to create an event that explores the intersection of AI and human potential. This partnership ensures that attendees will receive cutting-edge insights from both the business and educational sectors, helping them to shape AI-driven strategies that are ethical, effective, and forward-thinking.

plains. “As AI continues to revolutionise industries, creativity, and communication, our conference will delve into how we can ensure technology enhances, rather than replaces, human connection.”

WHO WOULD BENEFIT MOST FROM ATTENDING?

“This conference is ideal for leaders, policymakers, and creative innovators – whether from the corporate, charity, public, or education sector” Leigh shares. “Whether you’re looking to explore how AI can empower human creativity, foster collaboration, or drive ethical progress, this event will provide invaluable insights.”

AI has the potential to be one ❛❛ of the most transformative forces

of our time, but it is critical that we steer its development in a way that supports human potential. ❜❜

WHAT IS THE CENTRAL THEME OF THIS YEAR’S CONFERENCE?

“This year’s AI Conference is focused on ‘Transforming Together: The Human Touch in an AI World,’” Leigh Morris ex-

Paul Rolfe adds, “AI has the potential to be one of the most transformative forces of our time, but it is critical that we steer its development in a way that supports human potential. This conference is about ensuring that AI is an enabler, not a disruptor.”

Paul highlights, “Education and industry must work hand in hand to prepare for the future of AI. This conference is an opportunity for professionals to engage in those vital conversations and take away practical solutions.”

WHAT CAN PARTICIPANTS EXPECT FROM THE AGENDA?

The one-day event, scheduled for June 18, 2025, at Roffey Park Institute, promises a dynamic agenda: • Industry-leading keynote speakers: Thought leaders and researchers will discuss the future of AI with a people-first approach.

• Panel discussions: Interactive panels will explore how AI shapes various sectors, including healthcare, education, finance, and the arts.

• Practical

48

workshops:

Hands-on

BUSINESS

At Roffey Park Institute, we’re committed to ❛❛ developing people and organisations. This conference reflects our dedication to fostering innovation while keeping people at the heart of progress ❜❜ sessions designed to offer actionable strategies for integrating AI in ways that enhance human connection.

• Networking opportunities: Ample time for participants to engage with peers, share experiences, and forge new connections.

WHO ARE THE KEYNOTE SPEAKERS?

“We’re thrilled to feature an exceptional lineup of speakers,” Leigh shares. “Each brings a unique perspective on AI and its impact on human experiences.”

• Seema Flower – A renowned advocate for inclusivity in technology, Seema will discuss how AI can be harnessed to create more accessible and equitable digital environments for all.

• Neil Harrison – Through human-centred change leadership, business case design, and innovation pilots, The Adaptologists guide leaders to discover their “why” for AI, ensuring measurable results with engaged teams.

• Erja Klemola – Driven by a passion for transformative change, Erja Klemola will blend her experience of scaling a business with a unique blend of strategic consulting and operational excellence.

• Michael Webb – A pioneer in AI-driven innovation, Michael focused on the effective use of AI in education and research and has written and presented extensively on policy, technology, and the use of AI.

HOW DOES THIS CONFERENCE ALIGN WITH ROFFEY PARK’S MISSION?

“At Roffey Park Institute, we’re committed to developing people and organisations,” Leigh explains. “This conference reflects our dedication to fostering innovation while keeping people at the heart of progress. AI should be a tool for empowerment, and we aim to guide organisations in adopting it thoughtfully and effectively.”

Paul adds, “At the Sussex and Surrey Institute of Technology, we are focused on preparing the workforce for the future. AI literacy is crucial in education and business, and this conference is a key step in bridging that gap.”

for early registrants to secure their place at a reduced rate.

WHY SHOULD PROFESSIONALS ATTEND?

“This is a pivotal moment for organisations to get AI right,” Leigh concludes.

“This conference will help leaders navigate the complexities of AI adoption, ensuring it is harnessed in a way that benefits businesses and society alike.

If you want to be at the forefront of AI-driven innovation while prioritising ethical and human-centred approaches, this event is not to be missed.”

Paul agrees, “We must collaborate across industries to develop AI strategies that work for people, not just systems. This conference is an essential space for those conversations to happen.”

Join us at Roffey Park Institute on June 18th, 2025, to explore the evolving relationship between humanity and artifi cial intelligence. Let’s redefine the role of technology – together.

WHAT ARE THE LOGISTICAL DETAILS FOR THOSE INTERESTED IN ATTENDING?

The AI Conference 2025 will take place on June 18th, 2025, at Roffey Park in Horsham. A 20% discount is available for bookings made before April 14th, 2025, making this a great opportunity

For full details and to register, visit the official Roffey Park AI Conference 2025 page at www.roffeypark.com/ai

49

FINANCE

Great things come from Portsmouth

Freda Swain Composer

50

Isambard Kingdom Brunel Engineer

INCLUDING YOUR NEXT APPRENTICE

FINANCE

From Isambard Kingdom Brunel to Hertha Ayrton, Portsmouth has produced world-changers.

Your new apprentice could be among the next generation of Portsmouth greats.

Link up with us today and prepare to shape the future of your business and our city with talented local apprentices ready to make an impact.

Hertha Ayrton Electrical Engineer

Mason Mount Footballer

Charles Dickens Novelist

Find your brilliance copc.ac.uk/apprenticeships

51

EVENTS

Coole Bevis celebrates next chapter

NEW BRAND IDENTITY UNVEILED

Coole Bevis Solicitors marked a major milestone with the spectacular launch of its new brand at Brighton’s iconic Royal Pavilion.

a unique touch to the evening, and local magician George Horlock amazed attendees with his captivating performances.

The event welcomed over 150 guests, including clients, business partners, and key figures from the local community, for an exhilarating evening of celebration, connection, and shared vision.

Regency tailor, Zack Pinsent, added

With a legacy dating back to the 19th Century, Coole Bevis has a deep-rooted history of providing legal services in Sussex and the launch of the new brand and tagline, Navigating life’s journey, marks an exciting new chapter for the firm.

Martin Hoffmann - Platinum Media Group; Lesley Alcock Platinum Media Group; Gemma King – Marketing Manager, Seico Group; Elias Paourou – Managing Director, Quantuma

52

Visit its newly launched website to learn more about how Coole Bevis can support you: coolebevis.com

Sam Bond L&S Office Supplies/Connect Media; Ginetta George – Managing Director, Detail Design Consultants; Stefy Potter-Blake – Connect Media

EVENTS

Louisa Anderson – Member & Partner, Coole Bevis; Holly Martin – HR Assistant, Coole Bevis; Abigail Dorrington – Accounts Manager, Coole Bevis

Sean Bucknall – Managing Director, Quantuma; Barry Carden – Partner, Galloways; Chris Clifton-Moore - Member & Partner, Coole Bevis

Laura Prince – Trainee Legal Executive, Coole Bevis; Shelagh Holcombe and James Holcombe Russell

Zack Pinsent – Influencer & Entertainer; Oliver Maxwell-Jones – LLP Member & Partner, Coole Bevis

Kirsty Tuite – Solicitor, Coole Bevis; Claire Carberry – Associate, Coole Bevis; George Horlock (Magician); Lucy Brouwer – Solicitor, Coole Bevis; Janet (Zak Zing) Stocker, – Trainee Solicitor, Coole Bevis

Paul Freezor – Hickstead Estates Ltd; Neil Baker – Hickstead Estates Ltd; Jonathan Everett – Member & Partner, Coole Bevis

Garda Sugiyarto – Finance Director, Epassi UK; Emma Vivó – Epassi UK Ltd; Tom Walker – Business Development Manager, NatWest; Mark Johnson – Partner, Plummer Parsons; Andrew Dunham, Partner, Galloways; Robert Hutchins – Partner, Coole Bevis

The Coole Bevis Members & Partners: Alex Bowers; Louisa Anderson; Ismail Groves; Jeff Steater; Oliver Maxwell-Jones; Julia Dyson – Partner & Head of Family; Nigel Targett, Partner; Kelly Mills – Partner & Head of Dispute Resolution

53

FINANCE EVENTS

Gatwick Diamond Business THE WINNERS ARE ANN The winners of the prestigious Gatwick Diamond Business Awards 2025 were announced on March 20th to a packed audience at The Grand Brighton.

been seen on TV shows all over The world such as, The Tonight Show with Jimmy Fallon, Celebrity Juice and as a contestant on ITV’s Dancing on Ice (semi-finalist).

Now in their 17th year, the Awards are a well-established highlight of the business calendar and are strongly supported by the Gatwick Diamond business community with headline sponsors Birketts LLP, Gatwick Diamond Initiative and London Gatwick.

The evening started with a pre-dinner reception sponsored by Cleankill Pest Control, and was rounded-off with the now highly anticipated after-show party.

Celebrating the achievements of indi-

54

vidual businesses and business people across a wide range of categories, they also showcase the success of the Gatwick Diamond economic area as major driver of the regional and national economies.

This year’s ceremony was hosted by funny magician Ben Hanlin, who has

For more information, visit www. gatwickdiamondbusinessawards.com or connect with Gatwick Diamond Business Awards on LinkedIn.

FINANCE EVENTS

Awards 2025 NOUNCED! APPRENTICE OF THE YEAR

Sponsored by Chichester College Group

JESSICA HUGHES - WELLAND MEDICAL

SSIOT GRADUATE OF THE YEAR

Sponsored by Sussex and Surrey Institute of Technology

ISAAC NOAH WIGGERS

THE AWARD FOR COMMUNITY CONTRIBUTION

Sponsored by Elekta

WOLO FOUNDATION

THE AWARD FOR CUSTOMER DELIGHT

Sponsored by ILG

BIRKETTS LLP

INTERNATIONAL BUSINESS OF THE YEAR

Sponsored by Gatwick Diamond Initiative

THE ENGLISH SOAP COMPANY

PROFESSIONAL SERVICES FIRM OF THE YEAR

Sponsored by Lloyds Commercial Banking

RICHARD PLACE DOBSON

ENVIRONMENTAL CULTURE AWARD

sponsored by Eshcon Ltd

ILG

MANUFACTURING BUSINESS OF THE YEAR -

Sponsored by Birketts LLP

ELEKTA

55

FINANCE EVENTS

THE AWARD FOR INNOVATION

NEW BUSINESS OF THE YEAR

Sponsored by DigiBubble

Sponsored by Richard Place Dobson

COPTHORNE PREP SCHOOL

CHARTI-ABLE

EMPLOYER OF THE YEAR

EMPLOYEE OF THE YEAR

Sponsored by Crawley Borough Council

DANNY CAMPBELL – CARNEGIE GROUP

BUSINESS OF THE YEAR (UP TO £1M)

Sponsored by Carnegie Group

DATACOVE

Sponsored by Reigate & Banstead Borough Council

STORM12

BUSINESS OF THE YEAR (OVER £1M)

Sponsored by Cripps

CHESS DYNAMICS

BUSINESS PERSON OF THE YEAR

Sponsored by Barclays Eagle Labs at Freedom

SIMON BLAND - REIGATE & BANSTEAD BOROUGH COUNCIL

56

THE AWARD FOR OUTSTANDING CONTRIBUTION TO THE GATWICK DIAMOND – supported by Gatwick Diamond Business Council SIMON BLAND

BUSINESS

Sussex Sharks Women’s Tier 2 squad announced Sussex Cricket has announced the Sussex Sharks Women's Tier 2 squad for the forthcoming 2025 season as they prepare for their first campaign alongside the Men's team at The 1st Central County Ground in 2025.

After being awarded Tier 2 status the Sussex Women's team will now play under the Sussex Sharks name and will play at Hove nine times in 2025.

The Sharks will play in three white-ball competitions in 2025: the T20 Vitality Blast League 2, the Metro Bank One Day Cup League 2 and the Vitality T20 Women's County Cup. The team will once again be led by Alexia Walker, who was appointed as the permanent Head Coach back in December having been in the role since 2019.

The squad for the 2025 season is as follows: Chiara Green; Izzy Collis; Beth Harvey; Lucy Western; Indigo Gentry; Anna Buckle; Phoebe Wilkinson; Tia Joseph; Mollie Adams; Rachel King; Anna Lewis; Lottie Curling; Kali-Ann Doherty; Regina Suddahazai-Khan; Maya Champion;Faye Mullins; Alice Noakes; Hope Mullins

Speaking on the announcement of the squad, Head Coach, Alexia Walker said: "It is an exciting time with the new structure and the new setup, we are really excited to get going. The most important thing is that the girls feel more prepared and more supported than ever from myself and the club.

"The growth of the Women's game over the last five years has just been insane, so for the club to really embrace that journey, to be playing double-headers, playing at Lord's in the T20's has made the girls extremely excited and motivated, but more importantly, hopefully the crowds and new fans will come into the game and support the team."

Sussex Sharks captain, Chiara Green spoke of her high hopes for the team this season: "As a squad we are really excited for the coming season, it will be great to be more integrated with the club with our home games now being at Hove.

We hope this will bring a new audience to the game and are looking forward to meeting many supporters and Members over the Summer.

"We are extremely lucky to have some great grounds to play at and I know we’re all especially looking forward to the doubleheader fixture at Lords!

"I believe we have a really talented squad, with a few new faces and I am positive this summer with be a very successful one for all the girls and Sussex Cricket!"

SUSSEX WOMEN FIXTURES

There will be three double-headers at Hove this season, where the Men's and Women's teams will play on the same day. There will also be a double-header at Arundel, where both the Sussex Men's and Women's team will play competitive Metro Bank One Day Cup fixtures.

The Women will commence their campaign at Sophia Gardens on Saturday, April 19th as they face Glamorgan in the Women's One Day Cup. Their first home fixture will take place one week later, when Yorkshire Women journey down to Hove on Saturday, April 26th in the same competition.

To view the Sussex Women fixtures, please go to www.sussexcricket. co.uk/fixtures-results?competition=womens Tickets for all of the Women's and Men's games are now available to purchase on the Sussex Cricket website.

57

BUSINESS

COMPANY FORMATIONS

EAST SUSSEX NEW BUSINESSES IN EAST SUSSEX

Platinum presents the latest in a series of company formation statistics covering the South East. We will be covering the whole region. One of the things to note is the rate of dissolved companies against the newly formed ones and, on each occasion, the ‘dissolved’ number is slightly less than the formed number – but not by much in most cases. This month, we look at company formations and dissolutions in East Sussex

7,231

0.9%

Businesses formed in East Sussex during 2024

more companies in East Sussex compared to 2023

NEW INCORPORATIONS IN 2024 PER 1,000 PEOPLE

C E

NEW

B

In East Sussex

F

8.7

A D BOROUGHS

National Average VS

12.5

COMPANIES FORMED

A

Brighton & Hove

B

Lewes

3,083 611

C

Wealden

1,218

D

Eastbourne

899

E

Rother

804

F

Hastings

608

TYPE OF COMPANIES FORMED IN EAST SUSSEX Breakdown

COMPANIES FORMED IN 2023 LEAGUE TABLE

The counties in England where most companies are formed, and how East Sussex compares RANK

COUNTY

NO.COMPANIES FORMED

1st

London

2nd

West Midlands

280,423 41,700 40,892 23,972 19,024 7,231

3rd

Greater Manchester

4th

West Yorkshire

5th

Essex

26th

EAST SUSSEX

93% Private limited companies (6,700 companies)

7%

Other company types (531 companies)

Limited liability partnership (LLP) 9.0% (48 companies)

Community Interest Company 26.2% (139 companies)

OTHER COMPANY TYPES Breakdown (531 companies)

Company limited by guarantee 64.8% (344 companies)

58

BUSINESS TOTAL COMPANIES IN EAST SUSSEX

BY THE END OF 2024

7,231

VS

Business formed in East Sussex during 2024

6,344

Business dissolved in East Sussex during 2024 In East Sussex

National Average

86.5

VS

83.4

427 490

570 459

635 585

572 497

543 503

568 590

499 484

495 653

841 479

695 460

675 367

n Business formed in East Sussex during 2024 n Business dissolved in East Sussex during 2024

711 777

TOTAL COMPANIES AT THE END OF 2024 PER 1,000 PEOPLE

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Meaning there is a total of

71,666 businesses registered in East Sussex at the end of 2024

0.9%

more companies in East Sussex compared to 2023

THE LAST FIVE YEARS

How the total number of companies in East Sussex has changed over the last five years as new companies have been formed and some existing companies dissolved 73,750

71,666

70,862 70,311

TOTAL COMPANIES 2024 LEAGUE TABLE The counties in England where most existing companies were based at the end of 2024 and how East Sussex compares to them

RANK

COUNTY

TOTAL COMPANIES

1st

London

2nd

Greater Manchester

1,560,328 251,769 234,944 157,321 157,235 71,666

3rd

West Midlands

4th

West Yorkshire

5th

Essex

17th

EAST SUSSEX

SURROUNDING COUNTIES

2024 breakdown and comparison

SURREY 110,047 total business

61,250

2020

2021

70,836

71,059

2022

2022

2020 2021 2022 2023 2024 8,149 formed 7,675 formed 7,193 formed 7,311 formed 7,231 formed 5,499 dissolved 7,160 dissolved 6,433 dissolved 6,762 dissolved 6,344 dissolved

Overall growth compared to previous year

0.78% -0.04% 0.3% 0.9% vs 2020 vs 2021 vs 2022 vs 2023

LONDON 1,560,328 total business 280,423 formed in 2024 219,451 dissolved in 2023

KENT 136,504 total business 16,490 formed in 2024 14,258 dissolved in 2024

11,351 formed in 2024 9,830 dissolved in 2024

WEST SUSSEX 60,518 total business 6,467 formed in 2024 5,606 dissolved in 2024

2024

NEXT MONTH Platinum takes a look at the company formations and dissolutions data for Hampshire

EAST SUSSEX 71,666 total business 7,231 formed in 2024 6,344 dissolved in 2024 Source: www.informdirect.co.uk

59

PEST CONTROL

By Paul Bates, Managing Director, Cleankill Pest Control

Cleankill signs up to Armed Forc After discussions with ex-services employees, Cleankill Pest Control has signed up to the Armed Forces Covenant - a promise to support the Armed Forces community.

Around 9% of Cleankill’s staff once served in the UK’s Armed Forces. This highlighted to the company that individuals who have trained and served their country share characteristics similar to those of pest control technicians.

60

Cleankill Director Clive Bury explains: “We considered what features the roles shared, how their training made them so compatible for a role in pest control and how we could best support current and future ex-services employees. We are delighted to have signed the pledge and hope it will encourage more ex-forces personnel to join us and start a new career in pest control.

“The Covenant is a pledge to support

those who serve or have served, support their families and ensure they are fairly treated. It is a show of support not just to ex-service personnel and veterans but also to our customers, staff, contractors and the general public that we are serious about helping ex-service people.”

The key qualities that both services share are punctuality, public trust, excellent training, problem-solving,

PEST CONTROL

He left with the rank of Bombardier - the equivalent of a Corporal. Neil entered pest control by accident while working in the wine trade.

ces Covenant following instructions and taking care of appearance, organisation, teamwork, and planning. Cleankill Service Team Leader Neil Parker demonstrates all these qualities. Neil is a shining example of someone excelling in his new career and finding it extremely rewarding.

Neil served for 12 years in the Royal Artillery as an Air Defence Gunner, operating and then commanding the Rapier short-range Air Defence missile system.

He said: “I started as a technician, which suited me as it gave me an opportunity to transfer skills from the military that I hadn’t used for a while. I now manage a team of technicians after being promoted to team leader. I really love my job and find it incredibly rewarding.

“I believe that the role of pest control technician is ideal for an ex-forces individual, particularly someone who likes to operate within a team and use their mental resources.”

Neil Parker and Pest Control Technician Wayne Baron, Cleankill’s Armed Forces Champion who also served in the Royal Artillery, joined Director Clive Bury and Lt Col Darren Johnston for the official signing on the Armed Forces Covenant in the Duke of Wellington’s conference room inside Horse Guards Parade, London.

The Covenant is ❛❛ a pledge to support

those who serve or have served, support their families and ensure they are fairly treated. ❜❜

Cleankill Pest Control is currently recruiting for technicians in the South East. For more details, go to www.cleankill.co. uk/vacancies

Cleankill Pest Control specialises in providing commercial and residential pest control services across London, Surrey, Kent, Sussex, Hampshire, Bucks, Bristol and the rest of the country.

Cleankill Technician and Armed Forces Champion Wayne Baron; Cleankill Director Clive Bury; Lt Col Darren Johnston, Head of Engagement London District and Cleankill Service Team Leader Neil Parker.

ABOUT THE ARMED FORCES COVENANT The Armed Forces Covenant is a promise that together we acknowledge and understand that those who serve or have served in the Armed Forces, and their families, including the bereaved, should be treated with fairness and respect in the communities, economy, and society they serve with their lives.

Its two principles are that, recognising the unique obligations of, and the sacrifices made by, the Armed Forces: • Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services.

• Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

You can read about the Covenant in depth, the full statement of the Covenant, or Covenant FAQs.

For further information, go to www. cleankill.co.uk or call 0800 056 5477.

61

EVENTS

Archangels celebra On February 21st, Brighton based Archangels Architects celebrated its 15th birthday where the practice marked the special occasion by hosting a fantastic event with its valued clients, contractors, and friends. It wasn’t just a celebration of the beautiful buildings and spaces the company has created, but more about those whom they consider to be part of an amazing team that has made it all possible.

The company also states that reaching 15 years is a testament to the trust its clients place in Archangels, and the hard work of its team. It is dedicated to creating inspiring, innovative, and sustainable spaces for years to come.

62

EVENTS

ates 15 years

63

FINANCE TRAVEL

Scenic rail travel

By Tess de Klerk

I have often suggested rail travel to people only to be told that trains simply take too much time, but sentiments are changing. We can all imagine being one of those unfortunate souls who were meant to land at Heathrow but ended up in Frankfurt or Zurich after the fire at a substation last month. I, for one, had a

64

couple of three to four-hour flights last year that saw me getting to my destination nearly 18 hours later! And these were just the worst of the bunch.

It’s easy to be swayed by a flight schedule of three hours compared to a train journey of seven and a half, but not only

does rail travel hugely cut your carbon emissions and possibly cortisol spikes, but you also get to see so much more of our world. The solution to not wasting your precious holiday time on travelling is to book scenic train journeys. Sit back, relax and enjoy the view. Here are some of the best.

FINANCE TRAVEL

65

TRAVEL

LONDON ST PANCRAS TO BARCELONA via Latour-de-Carol and the Pyrenees This is the more scenic and cheaper option to the TGV high-speed equivalent. You’ll be rolling through the Rhône Valley and its countless pretty villages.

Notice the Foix Castle emerges on the right before winding your way through the snowcapped Pyrenees. From the grand Latour-de-Carol station, it’s a

three-hour, somewhat shaky descent down the mountains to Barcelona. On the way, you’ll have lovely scenes, including cascading waterfalls, tiny houses perched precariously on the hills and ancient ruins.

Journey: Two days from London to Par-

LONDON ST PANCRAS TO MILAN VIA ZURICH This itinerary includes an overnight stay in Zurich. Why not? Highlights include travelling alongside the shores of stunning Lake Como, surrounded by vibrant green mountains. Starting from Tirano, you’ll be treated to sights of the mist-shrouded Alps before descending through pine tree-covered landscapes, passing the expansive Lake Poschiavo and crossing the impressive six-arched Landwasser Viaduct made of curved limestone. If you’re eager for more train adventures in Milan, you can easily hop aboard a high-speed train to explore the beauty of Florence, Rome or Venice.

Journey: Two days from London to Paris (via Eurostar); Paris to Zurich (via TGV plus overnight stay); Zurich to Milan (via local train).

Approximate cost £173 (one way, standard class, excl overnight stay)

66

is (via Eurostar); Paris to Latour-de-Carol (via Intercité de Nuit couchette train); Latour-de-Carol- Enveitg – Barcelona (via Rodalies de Catalunya train).

Approximate cost: £200 (one way, advance tickets)

TRAVEL LONDON ST PANCRAS TO THE BLACK FOREST via Eurostar Visit Freiburg, known as the sunniest city in Germany, a picture-perfect area characterised by its gentle streams and cobbled streets. The journey there will take you across the French countryside, passing through the Regional Natural Park of Lorraine before crossing into southern Germany, where spectacular views of the Black Forest await. It’s a good idea to take the time to explore the forest on foot, as well as ride a cable car for an aerial perspective of the stunning dark canopies. If you’re looking to extend your travels, there’s a scenic train route through the Black Forest that connects Offenburg, just 30 minutes from Freiburg, to the city of Konstanz.

Journey: 7½ hrs from London St Pancras to Paris Gare du Nord (via Eurostar); Paris Gare du Nord to Paris Gare de L’Est (via Paris RER); Paris Gare de L’Est to Karlsruhe Hbf (via TGV); Karlsruhe Hbf to Freiburg.

Approximate cost: £140 (one way, 2nd class)

LONDON EUSTON TO FORT WILLIAM via Caledonian Sleeper What a treat waking up aboard the Caledonian Sleeper to views of beautiful Scotland! Experience its raw beauty through rugged hills and expansive moors. You'll pass by serene lochs that reflect the sky and the surrounding mountains, often shrouded in mist. Small villages appear

along the way, featuring traditional stone buildings and remnants of ancient castles. To add to your travels, consider taking a train to Mallaig at the journey's end, where you’ll cross the iconic Glenfinnan Viaduct – a 21-arch bridge you'll likely recognise from the Harry Potter films.

Journey: 13 hrs via London Euston , Fort William Approximate cost £55 seat/£285 single-bed bunks/£405 double bed (one-way, advance ticket)

67

MOTORING

APPRECIATING

DEPRECIATION The adage that driving off the garage forecourt in your new car sees you lose a third of its value within the first mile used to be fairly true, depending on which model you purchased. But have things changed?

By Maarten Hoffman, Motoring Editor

I don’t want to diminish your excitement of buying a new car, but it’s important to remember how much your shiny new purchase is going to be worth when you come to sell it. And the rate at which your car sheds pounds and pence – known as depreciation – varies wildly depending on which car you go for.

While depreciation rarely factors into most people’s buying decisions, it should. That’s because depreciation, alongside other costs such as fuel consumption, servicing, and vehicle tax, is incredibly important. It’s still important if you’re buying a used car rather than a new one, too, because while high depreciation is bad news for a car’s first owner, it could be good news for anyone buying a used model.

Here we take a look at the ten fastest depreciating cars on sale today, based on the typical ownership period of three years or 36,000 miles - and there are some surprises here.

68

CORSA ELECTRIC 1VAUXHALL

The regular Vauxhall Corsa is one of the best-selling new cars in the UK, and this pure electric version offers many of the same benefits as that car—namely, a keen price and lots of standard kit for your money. However, it’s also the new car that loses the biggest percentage of its value over three years and 36,000 miles of ownership.

Model Design

50kWh

List price

£29,045

36k/3yr resale value

£8,300

Retained value:

28.6%

Financial loss

£20,745

MOTORING

2 DS9

The DS 9 was intended to be a leftfield choice in the luxury car market. This plugin hybrid (PHEV) version combines the potential for low running costs with all the comfort, tech and quality you’d expect in a big cruiser. Sadly, the reality doesn’t quite live up to the hype because despite having a comfortable ride and a well-finished interior, the DS 9 trails behind other models when it comes to infotainment, rear headroom and practicality.

Model Design

1.6 E-Tense 4x4 Opera

List price

£61,800

36k/3yr resale value

£18,200

Retained value:

29.4%

Financial loss

£43,600

3 MAZDA MX-30

Mazda’s first electric car is already a fairly expensive proposition, so it’s bad news that it will also lose value faster than most rivals, shedding more than £20,000 after three years and 36,000 miles of ownership.

Model Design

Makoto

List price

£32,395

36k/3yr resale value

£9,900

Retained value:

30.6%

Financial loss

£22,495

4 JEEP COMPASS

Jeep is synonymous with offroading, and sure enough the latest Compass SUV is incredibly capable away from the Tarmac. On the road, however, the Compass is louder than its rivals, has steering that’s too light to inspire confidence, and has less performance than you’d like in a car of this size.

Model Design

1.3 T4 GSE PHEV Summit

List price

£44,655

36k/3yr resale value

£13,875

Retained value:

31.1%

Financial loss

£30,780

69

MOTORING

5 AUDI A8

You could well argue that if you’re spending the kind of money needed to put the Audi A8 luxury limousine on your driveway, you’re not overly concerned about running costs or depreciation. Still, nobody, even the super-rich, likes a bad investment – and with enough value lost after three years to buy a Range Rover Evoque, that’s exactly what this version of the A8 is.

Model Design

55 TFSi Quattro Sport

List price

£82,485

36k/3yr resale value

£25,900

Retained value:

31.4%

Financial loss

£56,585

6 BMW 8 SERIES

It used to be the semi-sensible 840i petrol-engined version of the BMW 8 Series that performed worst for depreciation, but these days, it’s the range-topping M50 model, with its stonking 523bhp V8 engine, that features here.

7 LEXUS UX300e

That this all-electric version of the Lexus UX SUV features on this list of the fastest-depreciating cars is only the cherry on top of what is a fairly unappealing cake. That’s because, alongside hefty depreciation, you’ve got to factor in the UX300e’s short real-world range of just 170 miles, as well as limited practicality and uninspiring handling.

Model Design

150kW Takumi

List price

£50,995

36k/3yr resale value

£16,550

Retained value:

32.5%

Financial loss

£34,445

70

Model Design

M850i xDrive

List price

£117,975

36k/3yr resale value

£37,975

Retained value:

32.3%

Financial loss

£80,000

MOTORING

8 DS 3

This small electric SUV counts the Hyundai Kona Electric, Kia Niro EV and MG ZS EV among its key rivals but loses more value once you’ve covered 36,000 miles than all of those.

Model Design

E-Tense Pallas

List price

£31,200

36k/3yr resale value

£10,200

Retained value:

31.7%

Financial loss

£21,000

9 AUDI A6

It’s worth noting that not all versions of the Audi A6 luxury car depreciate heftily, but this plug-in hybrid version is one which does, losing more than £40,000 worth of value once you’ve owned it for three years.

Model Design

50 TFSIe Quattro Sport S Tronic

List price

£60,585

36k/3yr resale value

£19,825

Retained value:

32.7%

Financial loss

£40,760

10 PEUGEOT e-208

On paper and depreciation aside, there's a lot to like about this small electric car. Even entry-level versions can officially take you up to 224 miles between charges, which is better than you'd find in the rival Fiat 500 Electric, for example. And while the 134bhp electric motor isn't the last word in performance, it's nippy enough for most situations.

Model Design

Allure

List price

£29,950

36k/3yr resale value

£9,925

Retained value:

33.1%

Financial loss

£20,025

71

MOTORING NEWS

DVLA urges motorists to declare medical conditions before getting behind the wheel The Driver and Vehicle Licensing Agency (DVLA) has intensified its crackdown on motorists who have undisclosed medical conditions. This intensification includes possible fines, bans, and even prosecution.

If you suffer from certain conditions that affect your ability to drive safely, you need to notify the DVLA. Failure to do so could land you in serious legal trouble.

According to car experts from Number 1 Plates, this latest enforcement drive comes as part of a nationwide effort to reduce road accidents linked to medical impairments. With penalties tightening, now is the time to check if you’re in the clear.

WHAT MEDICAL CONDITIONS MUST BE DECLARED?

Under UK law, drivers must inform the DVLA if they suffer from medical conditions that could impair their ability to drive safely. This includes, but is not limited to:

for Transport indicate that medical conditions contribute to thousands of road incidents annually. With the government pushing for safer roads, the DVLA has ramped up efforts to enforce compliance. A report found that over 60,000 drivers had their licences revoked in 2023 due to medical concerns, a figure expected to rise as checks become stricter.

Car experts from

This isn’t about penalising drivers. It’s Number 1 Plates ❛❛ that techabout ensuring that everyone on the road highlight nological advanceis in full control of their vehicle. ❜❜ ments, such as • Diabetes (especially if it causes hypoglycaemia) • Epilepsy • Heart conditions such as arrhythmias • Sleep apnoea and other severe sleep disorders • Neurological conditions like Parkinson’s disease or multiple sclerosis • Glaucoma and other severe eye conditions • Severe mental health conditions affecting cognition or perception Failure to disclose these conditions can result in a fine of up to £1,000 and, in the worst-case scenario, prosecution if an undisclosed condition leads to an accident.

WHY IS THE DVLA DOING THIS?

Recent statistics from the Department

72

5. S tay Updated: Regulations may change, so periodic checks can help keep you compliant.

FAILING TO DECLARE

Many drivers assume that if they feel “fine,” there’s no need to report a condition. However, even a minor health issue can cause unpredictable effects behind the wheel. Case studies reveal that drivers suffering from undiagnosed sleep apnoea or sudden epileptic seizures have been involved in fatal crashes, leading to life-changing consequences.

AI-assisted health monitoring in modern cars, could make medical disclosure even more crucial.

The move aims to protect both the driver and the public, ensuring only those fit to drive remain on the roads.

Insurance companies also take medical disclosures seriously. If an accident occurs and it is discovered that a driver failed to report a condition, insurance claims may be voided, leaving the driver financially and legally vulnerable.

ENSURING COMPLIANCE

EXPERT INSIGHT: PLATES EXPRESS ON RESPONSIBLE DRIVING

1. Check the DVLA List: Visit the DVLA website to review the full list of notifiable conditions.

2. Consult Your GP: If unsure, speak to your doctor about whether your condition affects your driving.

3. Submit a Notification: You can declare medical conditions online or via post using the appropriate forms.

4. Undergo Medical Assessments: In some cases, the DVLA may require an independent medical evaluation before making a decision on your licence.

According car experts from Number 1 Plates, the measures should not be seen as a burden but rather to enhance road safety. “This isn’t about penalising drivers,” explains a spokesperson. “It’s about ensuring that everyone on the road is in full control of their vehicle. It only takes one unreported medical condition to cause a catastrophic accident.”

www.number1plates.com

MOTORING FINANCE NEWS

DoT consulting on classic car MOT The Department of Transport is considering widening the scope of road vehicles which must undergo a regular MOT. No timeline has been set, but industry experts are warning that owners of classic cars now need to prepare to meet new regulations.

Car experts at Number 1 Plates warn that vehicles previously considered roadworthy may now fail under stricter emissions and safety checks. Could your vehicle be at risk?

GOVERNMENT CONSIDERS MOT OVERHAUL

This will primarily affect: • Classic car collectors: Owners of vintage models who have relied on the exemption to keep their vehicles on the road without the hassle of frequent inspections.

• Daily users of older vehicles: Some classic car owners use their vehicles for daily commuting, which means they will now have to budget for regular MOT testing.

• Businesses in the classic car industry: Repair shops, parts suppliers, and classic vehicle dealers could see

WHAT CAN CLASSIC CAR OWNERS DO NOW?

With possible changes looming, classic car owners should take proactive steps to ensure their vehicles remain compliant: 1. Schedule a voluntary MOT Test: Even before the new rules are enforced, getting an MOT test can help identify potential issues early.

2. Upgrade emissions systems: Installing catalytic converters or tuning carburettors may help meet new emissions standards.

3. Keep maintenance records: Proper documentation of maintenance and repairs can provide proof of roadworthiness if questioned.

The government has yet to ❛❛ confirm when—or if—these changes

Among the most controversial proposals is a change requiring classic cars—those over 40 years old—to undergo regular MOT tests, a reversal of the exemption policy that has been in place since 2018. If enacted, the policy shift could impact approximately 340,000 vehicles, leaving their owners needing to meet compliance requirements.

will officially come into force ❜❜

WHY ARE THESE CHANGES HAPPENING?

The proposed MOT revisions come as part of a broader effort to enhance road safety and reduce emissions. Government officials argue that while classic cars are cherished by enthusiasts, they are also more prone to wear and tear, increasing the risk of accidents.

Furthermore, many older vehicles were manufactured before modern emissions standards were introduced, meaning they contribute disproportionately to pollution levels.

According to car experts from Number 1 Plates, the stricter MOT rules could be a wake-up call for classic car owners.

“While vintage cars are well-maintained by dedicated owners, they still pose safety risks that should be regularly assessed,” a spokesperson stated.

a surge in demand as owners rush to bring their vehicles up to modern safety and emissions standards.

WHAT WILL THE NEW MOT TESTS INVOLVE?

Under the proposed changes, classic cars would be subject to the same stringent assessments as modern vehicles, which include: • Brakes and suspension checks: Ensuring the stopping power and stability of vintage models meet road safety standards.

• Emissions testing: Older cars may need modifications or tuning to comply with stricter pollution limits.

• Structural integrity inspections: Rust, corrosion, and frame weakness will be scrutinized to prevent structural failures.

WHAT’S NEXT?

The government has yet to confirm when—or if—these changes will officially come into force, but consultations are already underway. If approved, the rules could take effect as soon as next year, leaving classic car owners with limited time to prepare.

According to a spokesperson from Number 1 Plates, classic car owners should not wait until the last minute to act. “Ensuring compliance now could save time, money, and unnecessary hassle down the line,” they advised.

For now, UK drivers are urged to stay informed, assess their vehicles’ condition, and prepare for a future where even the most beloved vintage models must meet modern safety and environmental standards. If you own a classic car, the time to act is now.

WHO WILL BE AFFECTED?

If the MOT exemption is lifted, any vehicle registered over 40 years ago will have to undergo an annual MOT test like all other cars on the road.

73

An all-electric future with the smart #1 and #3.

Illustration purposes only.

Now available to test drive at smart of Epsom.

Sometimes a trip is about the journey, sometimes the destination. Who you’re bringing, what you’re packing, where you’re headed: every day is different. So you need a car as flexible as you are.

With a maximum range of 273 miles for the #1 (WLTP)* and 283 miles for the #3 (WLTP)** and with a less-than-30-minute charging time^, you’ll always be quickly and confidently on your way back home, or off to your next adventure.

To book a test drive, please scan the QR code or contact the team at smart of Epsom on 0330 178 1801.

0330 178 1801

sandown-group.co.uk smart of Epsom

Weston Road, Epsom, KT17 1JG * Electricity consumption combined in kWh/100 miles | kWh/100 km: 29.3 | 18.2 (BRABUS), 27 | 16.8 (Premium), 28 | 17.4 (Pro+), 29.3 | 18.1 (Pro),29.1 (WLTP); Combined CO2 emissions in g/miles | g/km: 0; Electric range (WLTP) in miles | km: 248 | 400 (BRABUS), 273 | 440 (Premium), 260 | 420 (Pro+), 193 | 310 (Pro). **Electricity consumption combined in kWh/100 miles | kWh/100 km: 28.3 | 17.6 (BRABUS/ Pulse), 26.2 | 16.3 (Premium/Edition), 27 | 16.8 (Pro+), 27,7| 17,2 (Pro) (WLTP); Combined CO2 emissions in g/miles | g/km: 0; Electric range (WLTP) in miles | km: 258 | 415 (BRABUS/ Pulse), 283 | 455 (Premium / Edition), 270 | 435 (Pro+), 202 | 325 (Pro) ^ The charging time of the battery may vary depending on various conditions such as different ambient and battery temperatures, available power and other restrictions (e.g. local legal regulations, technical standards, unbalanced load limits), as well as the use of the remote control function (e.g. remote controlled air conditioning, preheating of the vehicle, etc.). With a 3-phase power supply, you can charge at up to 22 kW and go from 10% to 80% SOC (State of Charge) in just 3 hours under optimal conditions (except with the for smart #1 Pure, Pro und smart #3 Pro, which is are only available with 7.4 kW a single-phase onboard charger that technically allows for a maximum charging power of 7.4 kW and requires 5.5 hours to do so). With a DC fast charging station, you can even charge at up to 150 kW (smart #1 Pure, Pro und smart #3 Pro: 130 kW) and go from 10% to 80% SOC in 30 minutes under optimal conditions.

THE BUSINESS MAGAZINE FOR WOMEN

The Importance of a Business Plan Personalised medicine Your image through another’s lens The ins and outs of press releases

BIG STORY

KAROLINE LEAVITT THE YOUNGEST EVER WHITE HOUSE PRESS SECRETARY

ISSUE #47

ARMOURING Alex Bailey

WOMEN’S SPORT

Global increase

DYNAMIC AWARDS

Buy your tickets now

CONTENTS 16

ISSUE 47

9.4% > 6.4% The decrease in UK employment gap between men and women in the UK: 2014-2024

BIG STORY

Karoline Leavitt Dynamic takes a look at the youngest-ever Press Secretary in the histoy of the White House, and the baptism of fire she is up against, especially considering who her boss is

If your dreams do ❛not❛scare you, they are not big enough.

– Ellen Johnson Sirleaf

News

4 Upfront: The top international news stories involving women in business 8 In the Right Direction: Good news stories from around the world

30 Marketing How many press releases should I be sending – and when?

Events

12 The Dynamic Awards Tickets are on sale, and we reveal the 2025 finalists!

Features

6 The Alex Bailey Column ‘Armouring’ – protecting yourself against imposter syndrome 10 The City Girl Column Pippa Moyle discusses her own selfimage through someone else’s lens 24 Spotlight Focusing on two women who should be acknowledged more than they currently are

22

22 Women’s sport The rise in investment and sponsorship in women’s sport around the world 26 The importance of a business plan How it’s crucial to look ahead within your own business

Wellbeing

32 Personallised medicine Jasmin Jetchev discusses the importance of precision – or personalised – medicine 34 Sleep aids While there are many sleep aids available, Tess de Klerk highlights a few lesser known remedies

PLATINUM MEDIA GROUP

2

www.platinummediagroup.co.uk

38

Business

Art Scene

36 Kellie Miller discusses the works of Felicity Warbrick

Travel

38 Why not take a European city break to somewhere slightly off the beaten track?

Fine Dining

40 ThewitchEZ restaurant, a quirky dining experience in central Brighton

What’s On

42 A brief snapshot of art and culture across Sussex and Surrey

All rights reserved. The views expressed in this publication are not necessarily those of the publisher. The publisher cannot accept responsibility for any errors or omissions relating to advertising or editorial. The publisher reserves the right to change or amend any competitions or prizes offered. No part of this publication may be reproduced without prior written consent from the publisher. No responsibility is taken for unsolicited materials or the return of these materials whilst in transit. Dynamic Magazine is owned and published by Platinum Media Group Limited.

EDITOR’S NOTE Welcome to this month’s edition of Dynamic.

What ever you may think of her politics, it’s hard to look away when you see the youngest White House Press Secretary in history, Karoline Leavitt, speak. How can someone so young be so unflappable in such a pressured environment? We take a closer look at her life in our Big Story.

Closer to home we hear from Pippa Moyle, who eloquently reminds us that we were/are conditioned to criticise our own appearance and that the awareness of that conditioning can empower us to change our own narrative. Alex Bailey shares how she chooses to use her outward appearance as empowering armour.

Furthermore, we look at how to create an impactful business plan, as well as answering the question of how many press releases a business should send to be effective before going overboard.

We are excited to hear of the finalists for the 2025 Dynamic Business Awards to be held on May 8th in Brighton. There are still some tickets available – but not for long, so grab yours now as it always sells out and is such an aspiring evening for all women.

Our regular feature, Spotlight, hears from two remarkable, brave women who share their stories and inspire. Art brings us beauty and philosophy while Wellbeing takes a look at the future of medicine. And so much more…

We hope that you enjoy Dynamic this April.

Editor, Dynamic Magazine tess@platinummediagroup.co.uk

CONTACTS

PUBLISHER: Maarten Hoffmann maarten@platinummediagroup.co.uk EDITOR: Tess de Klerk tess@platinummediagroup.co.uk MOTORING EDITOR: Fiona Shafer fionaas@platinummediagroup.co.uk COMMERCIAL DIRECTOR: Lesley Alcock lesley@platinummediagroup.co.uk EVENTS DIRECTOR: Fiona Graves fiona@platinummediagroup.co.uk HEAD OF DESIGN / SUB EDITOR: Alan Wares alan@platinummediagroup.co.uk

WWW.PLATINUMMEDIAGROUP.CO.UK www.platinummediagroup.co.uk

3

NE WS

WWEF CONFERENCE

Women business leaders convened at the Ministry of Foreign Affairs of Mongolia on March 22nd to discuss the Forum and exchange views on collaboration. Participants shared ideas and initiatives at the meeting, which will be unified and further explored in separate discussions under preparation works for the WWEF. Training sessions will be organised to help participants effectively present their companies and projects, attract investors, and enhance their competitiveness in the global market.

MONE MOANS Baroness Michelle Mone has accused the Covid-19 inquiry of being an “establishment cover-up” after their second bid to be made core participants in the probe was rejected. The couple claimed they were subjected to a “politically motivated witchhunt” after the inquiry’s chairwoman denied their application. Their first bid for special access, which came 468 days after the November 17th, 2023 deadline, was rejected at the end of February.

Their second attempt also failed, leading to the accusation.

BRITISH BUSINESS BANK ABROAD...

The British Business Bank has committed €20 million to Revaia Growth II, which was closed at €250 million. This second fund follows the success of its first fund, launched in 2021.

With its second fund, Revaia, Europe’s largest all-female-led VC fund, aims to invest in around 12 companies, with ticket sizes ranging from €10 to €30 million, and has already made six investments. About a third of the capital is reserved for followon investments, particularly to support M&A activity among its portfolio companies.

... AND AT HOME Meanwhile, The British Business Bank’s Start Up Loans programme has delivered £50 million worth of loans to femaleowned businesses in the North West. With 36% of loans provided in the North West going to female entrepreneurs,

the milestone underscores the Bank’s commitment to supporting underrepresented founders in the UK. This compares to government data showing just 18% of smaller companies with employees were female led in 2022.

UPFRONT THE LATEST BULLETINS FROM AROUND THE WORLD

LEADERS WARNED OVER NDAs

❛❛

I like to say it’s an attitude of not just thinking outside the box, but not even seeing the box.”

Safra A Catz

4

www.platinummediagroup.co.uk

Bosses should be banned from the “improper” use of non-disclosure agreements (NDAs) for low-paid workers in the service, retail or hospitality sectors, a former cabinet minister has said, as she calls for an end to a two-tier system for victims.

Louise Haigh, the former transport

secretary, has urged MPs to look beyond high-profile cases linked to the #MeToo movement and advocate for workers in insecure employment who may not have “the means and the confidence to pursue their employers through the courts” to be able to challenge any NDAs.

PRIMARK BOSS LEAVES IN DISGRACE The former boss of Primark has admitted an “error of judgment” and resigned following an allegation made by a woman about his behaviour towards her in a social situation. Associated British Foods (ABF) said Paul Marchant accepted that his actions fell below

the standards it expected and had resigned with immediate effect.

The company said Marchant had apologised to the individual. It later emerged that it was not the first time ABF had investigated Marchant’s conduct.

STARTING A BUSINESS INCREASES CONFIDENCE Women who start their own businesses report a significant boost in confidence, resilience, and self-belief despite many feeling the stress of ‘entrepreneurial load’, according to new research from Small Business Britain, in partnership with Starling Bank. The research, gathered

from 1,000 female entrepreneurs, found 80% feel more confident in their abilities after launching their business, with 87% feeling happier. However, respondents acknowledged the demands on their time, with 60% struggling to switch off from work and 39% reporting stress and exhaustion.

❛❛

Do what you love and success will follow.

Passion is the fuel behind a successful career” Meg Whitman

WALMART HEIR ‘RICHEST WOMAN IN THE WORLD’

TOP 10 FEMALE ENTREPRENEURS IN THE WORLD OF SPORT

Walmart heir Alice Walton has regained the top spot on the list of the richest women in the world, bumping the heir to the L’Oreal cosmetics fortune, Francoise Bettencourt Meyers of France, to second place.

Influential online sports magazine ISPO has revealed it list of the most important female entrepreneurs in sports business…

The two women have jockeyed for the top spot for the past five years. In June 2024, Bettencourt Meyers became the first woman to achieve $100 billion in estimated net worth, but Walton later surpassed her as Walmart’s shares rose and L’Oréal’s fell. Forbes’ 39th annual billionaires list includes 406 women, about 13.4% of the 3,028 total worldwide.

MOBILE COSTS HINDERING BUSINESSWOMEN Recent research shows that the cost of a mobile data package is all that is holding back many female entrepreneurs in developing countries. 45% of women in business in low- and middle-income countries said they did not have regular internet access because of the expense and connection issues.

Nearly 3,000 female entrepreneurs from 96 developing countries, who use their phones to directly engage with customers, receive digital payments and promote their work, contributed to a report by the Cherie Blair Foundation for Women on the challenges women face in the digital economy.

MORE WOMEN BUSINESS TRAVELLERS Over the past decade, the UK has seen a remarkable rise in women holding senior business positions. Women now hold 42% of board positions in the FTSE 350, meaning more female professionals are travelling globally to lead businesses, close deals, and drive companies forward.

Women make up the majority of professionals on both the buyer and supplier sides of the travel industry. A recent Global Business Travel Association (GBTA) survey found that women represented 67% of travel managers and buyers and 57% of GBTA-affiliated travel supplier and travel management company professionals.

1 2

Sally Bergesen, Founder, Oiselle Donna Carpenter, Owner and Chair of the Board of Directors, Burton 3 Anne-Laure Descours, former Chief Sourcing Officer, Puma 4 Ellie Evans, founder and CEO, Elle Evans Swimwear 5 Ty Haney, Founder, OutDoor Voices 6 Franziska Hannig, Founder, Inaska 7 Tamara Hill-Norton, Founder, Sweaty Betty 8 Kristen Holmes, Vice President of Performance Science, WHOOP 9 Melanie Hood, Marketing & Communications Director, SCARPA North America 10 Katie Warner Johnson, Founder and CEO, Carbon38

EU READY TO RETALIATE IN TARIFF TRADE WAR WITH US The European Union has a “strong plan” to retaliate against tariffs imposed by Donald Trump but would prefer to negotiate, the head of the European Commission, Ursula von der Leyen, has said.

Since taking office, Trump’s administration has threatened tariffs on goods from around the world.

In March, it put tariffs on imported steel and aluminium and said higher duties on cars would come into effect this month.

Von der Leyen, speaking to the European Parliament, said the next sectors facing tariffs would be semiconductors, pharmaceuticals and timber.

www.platinummediagroup.co.uk

5

FE ATURE

We are delighted to have Alex Bailey contributing to Dynamic. She is a Global CEO and Co-Founder, with 20+ years of expertise in HR leadership, psychology, coaching, and organisational change. She specialises in cultural evolution, leadership,and performance, delivering impactful programmes globally while speaking at international events.

‘Armou Imposter syndrome isn’t just something that women feel; it has become a big topic aimed at women and is often referred to in women’s leadership development programmes. It doesn’t come from nowhere, nor does it always come from women feeling they aren’t good enough, writes Alex Bailey

T

he use of the word ‘syndrome’ is just awful as it labels it as an illness, making it a depleting topic to discuss and increasing the vulnerability of individuals experiencing it. What it comes from is a judgement by others that is offered in minute behaviours that we can pick up on that is biological in its force and comes from competition in our human species.

I was given very gendered instructions on who to be whilst growing up by many people around me, which shaped who I am, but ‘imposter syndrome’ has never, ever resonated with me.

I’ve noticed through primarily non-verbal communication cues in others’ behaviour whether someone is judging me negatively or not. If we listen to our instinct carefully enough, we just know it, and it normally happens pretty quickly, if not instantly.

We then revert to animalistic cues ourselves to gain favour, like smiling more (monkeys smile more towards those dominant in the group) or tilting our head and offering wider eyes and more eye contact (think Lady Diana), which are submissive behaviours to gain favour.

But often, the first impression is the one that sticks, and you’re then rowing backwards to represent yourself by offering views that might change someone’s assumption of you to enter into a more equal interaction. Further to this, in our digital age, there is subtle online microaggressions to unpick, such as viewing someone’s profile, so they know you have, but not liking their post, or being actively responsive to messages received by responding to a group chat, but not to an individual message at the same time.

6

www.platinummediagroup.co.uk

I’ve known this for years and only just started to openly explore what I have been doing to overcome and combat this.

As a young achiever in school and into my early career, I saw my impression reflected in the eyes of others as being too young and, therefore, too inexperienced to understand whatever the work was we were discussing. My bravery and

“I’ve noticed through primarily non-verbal whether someone is judgi

The

Alex Bailey Column

uring’ strength sure as hell got me through plenty of those underestimation situations, but today, I want to focus on my armouring.

I know I’ve been doing it for more than 20 years, and perhaps we all do it naturally and subconsciously to some extent, but I know that if we can attend consciously to what we are doing with more skill, we can positively affect outcomes (Cognitive Behavioural Therapeutic approach).

I focus on my physical appearance and style for every important interaction and consider multiple factors that will help me feel I have the ‘armour’ to be strong in the most

l communication cues in others’ behaviour ing me negatively or not”

COMPANY OF THE YEAR

challenging situations and conversations, board meetings, pitches or speaking events to hundreds of people.

My armour is the clothes, jewellery, and make-up that gives me the confidence to feel comfortable, to feel professional, to feel feminine, to feel strong and limiting negative judgement by others.

My research with women board leaders (The Lodis Forum) uncovered that many female leaders don’t feel able to truly armour themselves with the authentic styles, colours or fashion that truly represent them until they reach a particular level of credibility of expertise or qualification.

Have you seen more women leaders wearing bright glasses, big earrings and huge necklaces, bright lipstick, statement fashion items at an older age? I have.

I went through phases of steadily developing my armour and stepping into my own style, from black trouser suits in my 20s to Boden dresses and boots in my 30s, and then more blazers and scarves and now ties in my 40s.

Having my own bespoke tailored suit (Gresham Blake) was like owning who I am and want to be for the audiences I now talk to and a bold move. Increasing our boldness with fashion is a hard step, but I found made easier by finding something that was really me authentically.

How can I be an imposter in something I chose and designed to be just for me?

And I think it shows, I can see in the event reviews and photos that it’s an armour for me to be me and hold back that judgement.

How do you use your style as your armour?

Thanks to Gresham Blake see my insta @alexbaileybackstage for my armouring experience…

Alex Bailey styled by Gresham Blake Email: Alex@baileyandfrench.com www.baileyandfrench.com Insta @alexbaileybackstage Follow me on LinkedIn: www.linkedin.com/in/ alex-bailey-26562b2/ www.platinummediagroup.co.uk

7

A PATH TO NATURE-POSITIVE FARMING

❛❛

If there is anything you should stop wearing after the age of 60, it’s the weight of other people’s opinions”

A coalition of leading companies, including McDonald’s, is taking significant steps to promote regenerative farming practices to enhance nature positivity within the farming and food industries. Recently highlighted through the Sustainable Markets Initiative (SMI), these efforts involve collaboration among farmers and various stakeholders to implement sustainable practices to improve biodiversity and resource management. Central to this initiative

is a commitment to reduce pesticide usage by 10% by 2030 while promoting methods that rejuvenate the earth and create a more resilient agricultural system. The overarching goal is to position farming not just as a means of food production but also as a key player in restoring environmental health and supporting the financial well-being of farmers as they transition into a more sustainable future.

IN THE RIGHT

DIRECTION ‘MARTHA’S RULE’ IS TRANSFORMING PATIENT SAFETY MPs recently discussed “Martha’s Rule,” a patient safety initiative introduced in May 2024 after the tragic death of 13-year-old Martha Mills, who might have survived had her family received timely care. This scheme empowers patients and their families to request urgent care when they feel it’s necessary. Following

its implementation, the House of Commons health committee revealed that 143 English hospitals have committed to the rule, responding to over 2,000 calls for increased patient safety measures. Dr. Henrietta Hughes, the patient safety commissioner for England, noted that this improvement provides valuable insight to enhance support and reduce patient harm.

‘TAKE-AT-HOME’ PILL FOR ENDOMETRIOSIS APPROVED A groundbreaking daily medication for endometriosis, Relugolix-estradiol-norethisterone, has been approved

by England’s National Institute for Health and Care Excellence (Nice). Affecting 10% of women globally, endometriosis is the UK’s second most common gynaecological condition, causing pain during periods, bowel movements, urination, and sex. This ‘first-ofits-kind’ pill will be available to around 1,000 women and those assigned female at birth for whom medical or surgical treatments have failed. Dr Sue Mann, NHS’s national clinical director for women’s health, said the treatment offers greater control, allowing patients to manage their condition at home without frequent appointments. A significant step forward for endometriosis care.

‘DEEP BRAIN STIMULATION’ TRIALS GET UNDER WAY Researchers at King’s College London, in collaboration with colleagues from Oxford and Cambridge, have launched revolutionary trials to explore deep brain stimulation (DBS) as a potential treatment for addiction. The studies involve recruiting volunteers who struggle with substance use and related mental health issues to participate in innovative procedures that involve implanting electrodes in

8

www.platinummediagroup.co.uk

their brains. The initiative, known as the Brain-PACER study, aims to tackle neurological disorders, including Parkinson’s disease and obsessive compulsion. Lead surgeon Keyoumars Ashkan emphasises the significance of this research, stating that DBS represents a potent surgical technique that could significantly advance treatment options for patients facing these challenges.

LONDON’S LEVELS OF LETHAL POLLUTANTS FALL SUBSTANTIALLY Breathing in London’s spring air is much safer now, thanks to the expanded Ultra Low Emission Zone (Ulez) introduced in August 2023. A Greater London Authority report highlights “across the board” air quality enhancements, progressing faster than the national average, with deprived areas seeing notable benefits.

Mayor Sadiq Khan remarked,

“Transformative policies have nearly achieved legal air quality limits this year, a stark contrast to the previously projected 193 years.” Since Ulez’s 2019 launch, nitrogen dioxide levels have dropped by 27%, and PM2.5 particles in outer London are 31% lower than they would have been without the expansion. A true spring clean for the city.

PREGNANT OFFENDERS IN ENGLAND AND WALES TO AVOID PRISON Campaigners have welcomed new sentencing guidelines in England and Wales, ensuring pregnant offenders avoid jail unless “unavoidable.”

Set to take effect in April, the move follows research revealing women in prison are seven times more likely to experience stillbirths than the general population. The Royal College of Midwives and its supporters argue unborn babies face unnecessary risks in prison and shouldn’t suffer for their mother’s crimes.

Critics, however, contend pregnancy shouldn’t exempt offenders from jail.

Eleven countries, including Brazil and Italy, already prohibit imprisoning pregnant women, opting for alternatives like house arrest or probation. Women comprise just 16% of violent crime offenders in England and Wales, per 2019 data.

THOUSANDS RALLY TO STAND UP FOR SCIENCE Thousands gathered in cities worldwide to march for science, armed with creative placards like “Girls just want to have funding” and “I look for neurotoxins in your seafood. Still think I don’t need funding?” The grassroots movement, Stand Up for Science, unites those who believe “science is for everyone and benefits everyone,” responding to funding cuts imposed by the Trump administration, including $4bn slashed from biomedical research. Marchers braved chilly temperatures to show support. Dr Theresa Desrochers, a neuroscience professor, highlighted the decades of foundational, publicly funded research behind everyday innovations like medicines and mobiles. A powerful reminder of science’s universal value.

£11M FUND TO PROTECT UK RIVERS An £11m fund, collected from fines imposed on polluting water companies, will now be dedicated to restoring the UK’s rivers. Initially, there were concerns the Treasury might divert the money elsewhere, but it has since been pledged to river trusts for environmental projects.

While modest compared to the £78bn paid in dividends to water

company shareholders over 30 years, the fund is a “welcome step,” said Charles Watson of River Action.

The announcement coincides with a landmark High Court ruling classifying chicken manure as industrial waste. This could significantly benefit rivers like the Wye, where mega-farms must now ensure safe manure disposal.

❛❛

We’re all used to seeing pretty people. I want to see real people...”

Amy Sedaris

www.platinummediagroup.co.uk

9

FE ATURE

Pippa Moyle, CEO and Founder of the City Girl Network took part in a photoshoot recently, and despite others’ joy, wasn’t fussed about what she saw. Do women need to judge themselves through the lens of others?

My image through someone else’s lens A

few weeks ago, I was one of three female entrepreneurs selected to be part of a national campaign. An ex-Vogue photographer and her brilliant assistant came down to Brighton solely to capture me, and a team of writers flocked to hear my story.

Armed in my yellow suit, it was an empowering experience that I excitedly relayed to friends shortly after.

The whole campaign was centred around championing women who build businesses and elevating unique, inspiring stories. Of the 1,000 businesses that were put forward, it’s an incredible achievement to be one of the three selected—one of my greatest achievements to date, in fact.

“Crushingly, 60% of women avoid important life activities because they don’t like the way they look...”

The reaction overruled any sense of achievement I had.

And it happens all the time.

Yet, this was the last thing I thought when the social media proofs came through.

Every photograph, video, and digital depiction of me brings out a visceral need to criticise. The more confident I become in my ambition, the less confident I am in the body that’s driving it forward. I’m able to empower over 150,000 women across the country yet frequently disempower myself.

Instead, I was paralysed by fear, embarrassment and disgust. The photographs were awful — not the composition nor the quality, but the subject matter: me.

In a perfect world, you would be reading this in shock that anyone can react like this. Yet, this is probably one of the most relatable things I’ve ever written.

I looked like a squirrel with puffy cheeks, a double chin, chunky teeth and a half smile. I couldn’t possibly allow this to go onto the internet for the whole world to see. They’ll laugh, troll, and turn it into a meme. I could lose everything I’d ever worked for. I can’t believe that this is how I look.

A day later, with the confirmation that those were the best photographs for their vision, I signed off the proofs and watched them fly onto the internet. I then emailed the Dynamic Editor, Tess, to share my latest column angle: why I instantly jumped to insulting my appearance rather than celebrating one of the greatest achievements of my career to date.

To be a Dynamic Woman is not to have it all but to be it all. It’s to live in motion, even when the world is trying to freeze-frame you into a single image. And it’s to challenge societal expectations – not just the ones out there, but the ones we’ve absorbed ourselves. The day I saw my own face on that campaign, I realised how easy it was to become my harshest critic. But I also realised I had a choice: to look again. And this time, to see more.

The moment I came out of my self-critiquing trance, I recalled the multiple societal constraints that caused it to happen in the first place. As Naomi Wolf famously argued in 1990, when a woman starts to gain more power, societal

10

www.platinummediagroup.co.uk

beauty standards become stricter. These impossible beauty standards are there to keep women distracted, insecure and compliant.

Barbara Fredrickson and Tomi-Ann Roberts formed the Self-Objectification Theory in 1997 to explain how women and girls are socialised to internalise an outsider’s perspective on their own bodies. We’re trained to constantly monitor how we appear to others rather than how we feel, adopting an observer’s gaze towards our own bodies. It can lead to body shame, anxiety, decreased performance and disordered eating.

Then there’s the classic Laura Mulvey’s 1975 theory of The Male Gaze, explaining how mainstream media often creates images of women designed to appeal to a patriarchal lens—even when women are the creators. She argues that our eyes are subconsciously trained to see women in a certain light, connecting back to the Self-Objectification Theory as we internalise the male gaze onto our own selves.

There’s a high chance that you are familiar with these theories, amongst the numerous statistics that link a lack of self-confidence to societal conditioning. This includes statistics such as 88% of women compare their bodies to images that they see in the media, with 50% of those making negative comparisons (Journal of Eating Disorders, 2019).

And, crushingly, 60% of women avoid important life activities because they don’t like how they look (Dove Global Beauty and Confidence Report, 2016).

It is an act of radical rebellion to refuse to be part of the 60%.

As the squirrel-like photo buried itself onto the screens of thousands of onlookers, I forced myself to see it through a different lens. This was helped considerably by the fact that it was met with praise and congratulation from my community—not the memes that I had dreaded, and not a single critique at the time of writing this.

“It is an act of radical rebellion to refuse to be part of the 60%”

Instead, I saw a woman in a yellow suit with funky glasses, perfectly messy brown hair and the ability to take on the world – and I, for one, love to be her.

Pippa Moyle CEO + Founder Our Communities: Brighton, London, Manchester, Bristol, Bath, Leeds, Edinburgh, Birmingham, Worthing, Liverpool, Newcastle, Chester, Milton Keynes, Oxford, York, Cardiff, Glasgow, Perth and Rural Sussex www.platinummediagroup.co.uk

11

HE ALTH

“It was wonderful to was filled with so m that grow and cont

Rachel CEO, Tin

JOIN US FOR THE REGION’S BIGGEST CELEBRATION FOR WOMEN IN BUSINESS PROUDLY SPONSORED BY 12

www.platinummediagroup.co.uk

YOUR 2025 H CALLY BEA

TICKETS ON SALE!

£99 EACH | £900 FOR A TABLE OF 10

DRINKS RECEPTION • THREE-COURSE MEAL • NETWORKING • CHARITY RAFFLE • ENTERTAINMENT • INSPIRATIONAL SPEAKERS

MAY 8TH 2025 • THE GRAND BRIGHTON

o be a part of an event that many inspirational businesses tribute to our community…”

l Watkyn OBE ny Box Company

“It is crucial that we honour and showcase such talented women in order that they are recognised and so that we can provide role models to the next generations…”

BUY TICKETS HERE

Alison Jones, Partner, Kreston Reeves

HOST: ATON

www.platinummediagroup.co.uk

13

E VENTS

The Dynamic Awards 2025 finalists announced The region’s most outstanding businesswomen have been unveiled as finalists for the 2025 Dynamic Awards!

The annual awards recognise, reward and celebrate the remarkable achievements of businesswomen across the South-East. Finalists were meticulously chosen by a distinguished panel of judges, consisting of industry experts and influential business leaders. The judging process involved sifting through hundreds of entries, pre-scores, face-to-face interviews, visits and a judges’ meeting in Brighton.

Maarten Hoffmann, organiser of the event and Managing Director of Platinum Media Group, comments: “Once again, we received a record number of entries and it was an immense challenge for judges to select the finalists.

“We are so proud to produce an event that empowers future generations by showcasing the incredible leadership and innovation of today’s female trailblazers. By honouring their success, we inspire the next wave of women leaders to continue pushing boundaries and shaping the future of business.”

Winners will be unveiled at a highly anticipated gala dinner on May 8th at The Grand Brighton. This must-attend event will bring together influential business leaders and esteemed guests from across the region, offering an unforgettable

evening where guests can feel inspired, make valuable connections and celebrate the power of women in business.

Tickets can be purchcased online www.platinummediagroup.co.uk

“The quality of applicants was exceptionally high.

It was so hard to differentiate between these incredible women” Abi Selby, Spabreaks.com

14

www.platinummediagroup.co.uk

THE 2025 FINALISTS INSPIRATIONAL AWARD Sponsored by Moneycorp

Ali Fisher, Plans With Purpose Alison Callwood, Sammi-Select Carole Gilling-Smith, The Agora Clinic Claire Elmes, Inspire You Wellbeing Kimberley Shamtally, Muscle Mechanics Molly Ellis, Project Accountability

FUTURE TALENT OF THE YEAR Sponsored by MDHUB

Ashleyn Brown, The Grand Brighton Bex Cross, DCTR Emily Salmon, Adelphi Group of Companies Jamie Todd, Hyve Managed Hosting Laura Fisher Lauren Lucas, Wightlink

PROFESSIONAL SERVICES AWARD Sponsored by Enablists

Attieh Fard, Fard Solicitors Clare Moss, Hemisphere Freight Services Dawn Redpath, Business Surrey Hayley Jones, Heart and Soul Accounting Helen Bailey, Aviatrix Jo O’Connell, JellyRock PR & Marketing Ltd

PROPERTY PROFESSIONAL OF THE YEAR Sponsored by Innovation Capital Team

Agi Gamski, MJC Construction & Refurb Lucy Dawe, Lawton & Dawe Properties Rachael Smith, Light House Studio Rebecca Geer, Oakdene Mortgages Vashikeh Clarke, Star Property Group Zoe Masterson, Joint Living

COMMUNITY HERO AWARD Sponsored by Rosemary French OBE

Jenny Rayner, The Lucy Rayner Foundation Kathryn Mills, Delight Kaye Moors, Drum Studios Natasha Britton, Parable Dance CIC Sam Mishra, The Medical Massage Lady Sarah Gobran, Guildford Shakespeare Company

BEST CUSTOMER SERVICE AWARD

WOMEN IN TECH

Sponsored by Sussex & Surrey Institute of Technology Anna Richardson, ARUN Technology Catrina Baker-Bassett, DabApps Emina Demiri-Watson, Vixen Digital Laura Coleby, 67 Degrees Mary Kemp, AI Potential Stephanie Hajilambi, Tachmed

INNOVATOR OF THE YEAR Sponsored by SpaBreaks

Alison Callwood, Sammi-Select Chamiah Dewey, DEWEY Joanna Haslam, Snap Finger Click Julie Kapsalis, Nescot Lucy Hughes, Marina Tex Naomi Roberts, Flare Audio

LARGE BUSINESS OF THE YEAR Sponsored by Cripps

Abi Selby, Spabreaks.com Deborah Scott, Artemis Aerospace Francesca Wyatt, Porky Whites Ltd Jacqueline Berryman, Tulleys Farm Julie Kapsalis, Nescot Susannah Atherton, The English Soap Company

BEST NEW BUSINESS AWARD Sponsored by Help To Grow, University of Brighton

Annabelle Hodd, Ivy & Whyte Garden Design - Sussex Charlotte Berry, hózhó Kuan Over, 51 Degrees North Leah Boxell, Enablists Samantha Pewsey, People Finding Consultancy Sophie Bradley-Wehbi, Spike’s Sight Words

EMPLOYER OF THE YEAR Sponsored Aspiring HR

Dr Katie Perry, The Daphne Jackson Trust Helen Stone, GBH Law Lara Squires, Consortium More than Marketing Lorraine Collis, ELM Group Maggie Carroll, Vixen Digital Rebecca Newman–Smith, Ashton Care

Sponsored by Tisshaws Family Law

BUSINESSWOMAN OF THE YEAR

Camille Pierson, Float Spa Katie Cheeseman, Natural Light Wellness Spa Lisa McWilliams, Hempwell Ltd Rebecca Newman–Smith, Ashton Care Sara Howden, Wightlink Sophie Reed, South Coast Home Care

Alison Jones, Kreston Reeves Carina Bauer, IMEX Laura Coleby, 67 Degrees Sarah Gobran, Guildford Shakespeare Company Sasha Barnett, Telecom Acquisitions Shelley Morelli, Morelli Consulting

Sponsored DMH Stallard

SME BUSINESS OF THE YEAR Sponsored Kreston Reeves Emma Cleary, Flexibility Matters Joanna Haslam, Snap Finger Click Liz Jefferson, Doodie Stark Limited Pip Rothwell, Technology Triumphs Sarah Gobran, Guildford Shakespeare Company Zoe Masterson, Joint Living

SUSTAINABILITY CHAMPION AWARD Sponsored by Legal & General

Karenjit Dhaliwal, Hartley Law Lorraine Ellery Matthews, Hedges & Hurdles Country Skills & Crafts Mandira Moitra Sarkar, Mandira’s Kitchen Sophia Lorimer, Fine-Tuned Wardrobe Stella Gurney, Woodfire Ltd Susan Luxford, Timeless Toys UK

MD OF THE YEAR Sponsored by FRP Advisory

Carole Gilling-Smith, The Agora Clinic Hannah Morgan, The GelBottle Inc Kate Lester, Diamond Logistics Kayleigh Graham, Lily England Rebecca Newman-Smith, Ashton Care Sarah Daly, Home Instead Guildford and Woking

BUSINESS GROWTH AWARD Sponsored by Creative Pod

Deborah Scott, Artemis Aerospace Jacqueline Berryman, Tulleys Farm Kate Lester, Diamond Logistics Samantha Pewsey, People Finding Consultancy Sophie Baldwin, Double Digit Ltd Ailsa Cunningham, The English Soap Company

COMPANY OF THE YEAR Sponsored by Wellesley Barwells Solicitors Boley Nutraceuticals DabApps GBH Law Lily England The English Soap Company

www.platinummediagroup.co.uk

15

B I GH S E TA O L TR H Y

KAROLINE LEAVITT THE WHITE HOUSE’S YOUNGEST EVER PRESS SECRETARY

Even in a society that actively seeks to encourage young talent in any field, Karoline Leavitt’s rise to the role of White House Press Secretary at the age of 27 has been remarkable. Her assurance in the role is astounding at such a tender age, although it is sad that she didn’t choose a better boss. It is an ascension that the press has admired — whether political journalists or lifestyle writers.

That said, that’s largely where any mutual admiration ends as, backed by her employer, she cuts a strong, robust, even vicious figure at White House press conferences. Leavitt is no fan of the mainstream, established media - press or broadcast – except for those who favourably carry her and her President’s message.

Dynamic looks at the rapid ascent of a political prodigy.

16

www.platinummediagroup.co.uk

www.platinummediagroup.co.uk

17

STORY BIG

K

aroline Leavitt is an American political aide and government official serving as the 36th White House press secretary in the second Trump administration since January 2025. At 27, she is the youngest White House press secretary in history and the highest-ranking member of Generation Z to serve in the executive branch of the United States federal government.

During the first Trump administration (2017-2020), Leavitt was a presidential writer and assistant press secretary.

By 2022, she was a spokesperson for MAGA Inc, and she served as the national press secretary for Donald Trump’s 2024 presidential campaign, a role which ultimately sealed her appointment as Press Secretary within the new administration.

EARLY LIFE AND EDUCATION Karoline Claire Leavitt was born and raised in New Hampshire. Her family owned an ice cream shop and a used truck dealership. She attended Central Catholic High School over the state line in nearby Lawrence, Massachusetts, graduating in 2015. She then attended Saint Anselm College, where she received a scholarship to play softball. She evidently graduated to hardball, at least in political terms, later.

During her college years, Leavitt became politically active with strong support for the first Trump presidency. Her opeds in the college newspaper include a defence of Trump’s 2017 travel ban and a critique of the news media, something she would carry into her elevated profession. She founded Saint Anselm College’s first broadcasting club. While in college, Leavitt worked at Hearst Television WMUR-TV. She graduated in 2019 with a bachelor’s degree in communications and politics.

Leavitt differentiated herself with a brazen style that resembled Trump’s and gained right-wing supporters, including Lauren Boebert, Ted Cruz, and her mentor Elise Stefanik.

“During her college years, Leavitt became politically active with strong support for the first Trump presidency.”

CAREER During her education at Saint Anselm College, Leavitt interned at Fox News.

The summer before her senior year of college, she interned as a writer in the White House Office of Presidential Correspondence. She returned briefly after her 2019 graduation before joining the White House Press Office as an assistant press secretary under Kayleigh McEnany. Following the conclusion of the first Trump administration, she was hired as the communications director for Republican U.S. representative Elise Stefanik from New York.

In 2022, Leavitt announced she was running for the US House of Representatives in New Hampshire’s 1st District.

The Republican primary attracted attention because both candidates were former Trump administration staffers.

18

www.platinummediagroup.co.uk

She criticised her primary opponent, Matt Mowers, with references to “the swamp” (something Trump had often cited he wanted to ‘drain’) and “establishment Republicans”. The New York Times described the candidates as ideologically similar and suggested the primary election was a matter of tone rather than policy.

In September of that year, she won the Republican primary in a surprise victory but lost the general election to Democratic incumbent Chris Pappas by eight percentage points.

She declined to run again in 2024.

TRUMP PRESS SECRETARY In January 2024, Leavitt accepted the role of national press secretary for Donald Trump’s 2024 presidential campaign.

In one press appearance on CNN This Morning, she gave her first national warning of her disdain for adversarial debate when she was removed from being on air for criticising CNN’s debate moderators. Leavitt was also an instructor for Project 2025’s “Conservative Governance 101” training programme, a project Trump originally denied any involvement or interest in.

“She assumed office on January 20th, 2025, making her the youngest White House press secretary ever appointed at just 27 years, four months and 27 days.”

WHITE HOUSE PRESS SECRETARY Upon Donald Trump’s Presidential Election victory at the end of 2024, he chose Leavitt as his White House Press Secretary to succeed Karine Jean-Pierre. She assumed office on January 20th, 2025, making her the youngest White House Press Secretary ever appointed at just 27 years, four months and 27 days.

Leavitt delivered her first White House press conference on January 28th, 2025. During that masterclass in press control she announced that independent journalists and

influencers could also apply for press credentials. This contravenes a long-standing protocol established between the White House and the White House Correspondents’ Association (WHCA), originally established in 1914.

While it’s noble and arguably progressive that the Press Secretary wishes to bring in new blood, perhaps offering a new perspective, the WHCA is concerned that any adversarial or uncomfortable questions the press association knows to ask may never be asked.

In addition, on February 25th, Leavitt announced that her team would determine who gets to enjoy privileged and limited access to spaces such as Air Force One and the Oval Office. Again, the announcement was criticised by the www.platinummediagroup.co.uk

19

STORY BIG WHCA, who claimed that the move would undermine the independence of a free press in the United States.

Her style and tone of delivery at press conferences mix hard-nosed, no-nonsense realpolitik, disdain for the press professionals, and some dismissive, Trump and Leavitt in the Oval Office brick-wall gestures. In short, she is the by showing sometimes un-Presidential rudeness to those perfect press liaison for Donald Trump. who disagree with them.

Between them, they operate a pincer movement on the press and media. Remember Trump’s first press conference dur- Additionally, like with the President, fact-checkers are ofing his first term when he dismissed CNN as a ‘fake news’ ten hired over time to confirm or deny statements made outlet? That phrase has stuck, and now Trump has someone during press conferences, and they had to make several noupfront to do that bidding for him, apeing her boss’s disdain table corrections after her first conference.

Her first few months have seen her work cut out. On March 26th, less than two months into her tenure, Leavitt issued a statement regarding the astonishingly unprofessional THE WHITE HOUSE behaviour of Defence Secretary Pete Hegseth’s invitation to a journalist from The Atlantic news outlet to a private, CORRESPONDENTS’

+

ASSOCIATION (WHCA)

The White House Correspondents’ Association (WHCA) is an organisation of journalists who cover the White House and the president of the United States. The WHCA was founded on February 25, 1914, by journalists in response to an unfounded rumour that a United States congressional committee would select which journalists could attend press conferences of President Woodrow Wilson.

The WHCA operates independently of the White House. Membership application is made online and granted by the association based on criteria.

Historically, notable issues handled by the WHCA were the credentialing process, access to the president and physical conditions in the White House press briefing rooms. Its most high-profile activity is the annual White House Correspondents’ Dinner, which is traditionally attended by the president and covered by the news media, in which a de facto political truce is observed.

Since the inaugural dinner with President Calvin Coolidge in 1924, every president has attended at least one WHCA dinner – except one. Guess who?

In February 2025, the White House announced that the WHCA would no longer determine which outlets allow the president access.

20

www.platinummediagroup.co.uk

“Her style and tone of delivery at press conferences mix hard-nosed, no-nonsense realpolitik, disdain for the press professionals, and some dismissive, brick-wall gestures.

In short, she is the perfect press liaison for Donald Trump.” classified WhatsApp group discussing foreign policy and military planning.

In what Ben Bradlee (Editor of The Washington Post as it uncovered the Watergate scandal 50 years ago) would have called a ‘non-denial denial’, Leavitt sought damage control, not by denying the story, but by accusing the Editor-in-Chief of The Atlantic of being ‘an anti-Trump hater’ (is that not a double-negative?) and a ‘registered Democrat’.

Instead, she fought back by stating the public should trust Pete Hegseth and the Trump administration’s account over that of a ‘biased journalist’. Heinous accusations, all.

If nothing else, Leavitt’s comments sparked debate about journalistic integrity, government transparency, and the handling of classified information in the Trump administration.

“She gave birth to their son in July 2024.

She had planned to go on maternity leave, but changed her mind after seeing the attempted assassination of Donald Trump”

TROUBLE As a result of her 2022 House of Representatives campaign, Leavitt faced a Federal Election Commission (FEC) complaint alleging her campaign and treasurer illegally accepted campaign donations over the legal limit and never repaid her donors. In January 2025, Leavitt disclosed that $326,370 in 17 amended filings in unpaid campaign debts she had failed to disclose for several years. Roughly $200,000 of the debt was composed of illicit campaign donations made in excess of campaign finance limits she never paid back, in violation of campaign finance laws.

Given her position within the White House, the FEC is carefully considering its options; it takes her flouting of those finance laws seriously. Critics have pointed out that the unreturned money leaves her open to a conflict of interest, given who the donors are.

PERSONAL LIFE Leavitt is married to Nicholas Riccio, a real estate developer 32 years older than her. They announced their engagement in December 2023 and were married in a private ceremony.

While Leavitt acknowledges that hers is a ‘very atypical love story’, it was still considered odd enough for certain aspects of the press and media – albeit not the political parts – to feel the need to question her life choices.

Karoline confirmed that she had dealt with those initial doubts about how the 32-year age gap would impact the relationship. “It’s a very atypical love story, but he’s incredible,” she gushed. “He is my greatest supporter, he’s my best

friend, and he’s my rock. He’s built a very successful business himself, so now he’s fully supportive of me building success in my career.”

Even odder, though, is that not one single column inch has been dedicated to what her husband thinks about the age gap and the life choices he has also made. It seems to be the woman’s obligation to justify an ‘atypical’ relationship.

She gave birth to their son in July 2024. She had planned to go on maternity leave, but changed her mind after seeing the attempted assassination of Donald Trump in Pennsylvania the same month and resumed her professional duties four days after giving birth. That is a kind of dedication any boss would bend over backwards for.

LEGACY PLANNING However, as impressive as her early CV is – and it is an astonishing achievement, given that she has risen to the status she has in such a short time and at such a young age – there is an almighty downside.

Being Press Secretary to someone with such little regard for his nation’s economy, the environment, the health and social welfare of his people, the US Constitution, history and international law is a role in which the incumbent has to leave every ounce of common decency at the door in order to function. Conversely, and far more sinisterly, it is a role that may well be carried out with full connivance and approval of the President’s behaviour.

Donald Trump himself, notwithstanding wanting a trade war with virtually everyone, the annexation of Canada, the imperial takeover of Greenland, and the desecration of the US economy as we know it, now believes he can run for a third term in office. This is banned under the 12th and 22nd Amendments of the US Constitution, and even though the protocols in place make it effectively prohibitive to allow a waiver of that amendment, that will not stop him from trying.

This may lead to a crossroads for Karoline Leavitt by the end of 2028. If she maintains her role for the entire presidential term (a slim chance, given Trump’s past behaviour), she will need to work out what to do next in her career, by which time she will still only be 31.

Publicity shot of Leavitt during her campaign for the Republican primary in New Hampshire, 2020

Given how divisive and toxic Trump’s first few weeks back in DC have been, it would take careful planning on Leavitt’s part to ensure none of that toxicity sticks to her. There is too much potential there to have it wasted on Trump’s largesse, and Trump’s alone. www.platinummediagroup.co.uk

21

B UHS EI N AE L TS H S

Global revenue in women’s sport on the increase

By Tess de Klerk

W

omen’s sports have steadily risen in recent years, gaining popularity and attracting more investment.

According to Deloitte, global revenues in the sector are expected to surpass an impressive £1.8 billion by 2025. This marks significant growth from around £1.4 billion in 2024, representing a threefold increase in value over just four years.

Leading the way is women’s basketball, which is set to top the revenue charts with more than £790 million this year – up 44% from previous figures.

Meanwhile, women’s football is projected to grow from £585 million in 2024 to £650 million in 2025. This signals a notable shift, as basketball overtakes football in earnings, though both remain strong.

Another major challenge is match-day revenue, with average attendance at just 1,713 spectators and adult ticket prices around £7.20. Many clubs are finding it difficult to break even, often compared to a “start-up” requiring ongoing investment before turning a profit.

FIFA’s report also highlights the lack of women in managerial roles, with only 22% of head coaches in women’s clubs being female. Jill Ellis, FIFA’s chief football officer, stressed the need for systemic changes to increase opportunities for women in coaching and leadership positions.

These findings paint a mixed picture for women’s sports. While the growth and commercial potential are obvious, financial and structural challenges need urgent attention. Interest in women’s sports continues to rise, particularly in the UK, where events like the Rugby Women’s World Cup are generating excitement. But to ensure sustainable growth, stronger infrastructure and investment are needed.

“Upcoming tournaments, such as the Rugby Women’s World Cup in England and the FIFA Women’s World Cup in Brazil in 2027, are expected to further boost popularity and revenues.”

Deloitte attributes much of this growth to commercial revenue, which is expected to make up 54% of the total by 2025. In comparison, more traditional income streams like broadcasting are predicted to contribute only 25%, with match-day earnings at 21%.

Jennifer Haskel, Deloitte’s insights lead, pointed out that rising social media engagement with women athletes is attracting brands that previously overlooked sports sponsorships, opening up new investment and commercial opportunities.

However, despite these promising figures, a recent FIFA report paints a less optimistic picture.

It highlights the financial struggles facing many women’s football clubs worldwide, with the average salary for female players at just £8,430. Even more concerning, 67% of top-tier clubs are operating at a loss, raising questions about financial sustainability.

22

www.platinummediagroup.co.uk

Upcoming tournaments, such as the Rugby Women’s World Cup in England and the FIFA Women’s World Cup in Brazil in 2027, are expected to further boost popularity and revenues. These events highlight the increasing commercial appeal of women’s sports and the opportunities for smart investment and engagement.

While Deloitte’s outlook is optimistic, stakeholders - from brands to investors - need to tackle core challenges and increase investment to ensure that women’s sports can continue to break barriers, creating a more inclusive and thriving industry for generations to come in the UK and beyond.

The ongoing success of the Lionesses, who won the 2022 UEFA Women’s Championship, has exponentially grown participation, audiences and revenue in the women’s game in England

www.platinummediagroup.co.uk

23

S P OHT EL AI GL H TH T

In our exclusive Spotlight feature, we highlight women who are doing good things in their community. They’re not always seen but we think they should be.

SPOTLIGH T Leah Boxell Leah Boxell, Founder and CEO of Enablists From Chaos to Enabling: Leah talks of her journey of resilience and empowerment

L

ife shapes us through challenges, and my journey to founding Enablists has been anything but ordinary. Marked by adversity, resilience, and a deep desire to help others, I now dedicate my work to empowering businesses and individuals to navigate uncertainty and thrive.

A CHILDHOOD OF HARDSHIP AND SURVIVAL My story began with heartbreak. At just five years old, I lost my baby brother and, not long after, witnessed another brother being kidnapped at knifepoint. My home life was unstable and fi lled with verbal and physical abuse. By 12, I was taking on small jobs to contribute to my family, and by 14, I helped my mother take the brave step of moving to a women’s refuge. Adjusting to new schools and balancing responsibilities, I quickly learned that resilience wasn’t just about getting through each day. It was about finding ways to keep moving forward.

By 16, I was financially independent. The weight of adulthood came early, but it instilled in me a work ethic and determination that shaped my future. Those years of struggle taught me a lesson I carry with me today: resilience isn’t about avoiding hardship; it’s about using it as a foundation for strength.

CREATING ENABLISTS: TURNING PAIN INTO PURPOSE Enablists was built with a simple yet powerful mission: enable, empower and deliver. We don’t just offer strategies; we offer support, helping leaders manage chaos and turn challenges into opportunities. Every struggle carries the potential for growth, and I’ve made it my life’s work to help others see that, too.

24

www.platinummediagroup.co.uk

Two moments in my career stand out. First, my role as Silver Command for NHS Professionals, where I helped deploy healthcare workers to the front lines as quickly as possible. Second, sharing my story with women in prison.

Standing before them, I saw reflections of my younger self, people who had faced immense challenges but still had untapped potential. That experience reinforced my belief that, with the right support, anyone can rewrite their story.

A CALL TO ACTION: HOW CAN WE ENABLE OTHERS? Resilience isn’t about being unbreakable; it’s about adapting, learning, and using challenges as a foundation for growth. The lessons I’ve learned in navigating uncertainty, problem-solving under pressure, and turning adversity into opportunity are the same principles that drive business success.

“Resilience isn’t about being unbreakable; it’s about adapting, learning, and using challenges as a foundation for growth.”

Lucy Hughes

STUART ROBINSON, UNIVERSITY OF SUSSEX

Lucy Hughes, developed MarinaTex, a biodegradable plastic alternative made from fish waste and red algae. Her innovation won the 2019 UK James Dyson Award and gained recognition for its impact on sustainable materials.

Despite growing up in London, I’ve always been drawn to the ocean. As a trained – and keen – marine conservation diver, I’ve spent countless hours beneath the surface, and it’s long been a source of inspiration, calm, and purpose.

MarinaTex began with a simple but radical belief: nature already knows how to deal with waste – we just need to design in harmony with it.

As a product designer deeply concerned about the environmental crisis, I couldn’t ignore that products had become part of the problem. Even many so-called ‘sustainable’ materials rely heavily on land- and water-intensive resources — and very few truly compost back into the soil.

My final-year university project took me on an unexpected path: experimenting with fish waste and algae in my kitchen to create a home-compostable material. That prototype went on to win the 2019 National and International James Dyson Award, and what started as a student concept quickly evolved into a mission-driven company.

There have been plenty of challenges—from navigating complex supply chains to being a young woman asking hard questions in rooms dominated by legacy industries. But the moments I’m most proud of are when our work shifts perceptions: when we inspire a brand to rethink its packaging, or when a student gets in touch after researching MarinaTex for a school project.

“We’re not here to offer a ‘greener’ version of the problem.

We’re here to challenge the problem at its root.”

Today, we create compostable films and coatings from seafood waste. These are materials designed to replace problematic single-use plastics across packaging and agriculture. Our mission is rooted in circular innovation: turning untapped natural waste into harm-free, high-performance materials. For me, it’s about designing with nature, not against it.

I believe sustainability shouldn’t be a luxury or a compromise — it should be the baseline. We’re not here to offer a ‘greener’ version of the problem. We’re here to challenge the problem at its root.

Being featured in this Spotlight is a privilege. It reminds me that building a solution-oriented business—as a woman and with a team that truly believes in its purpose—is something worth celebrating.

I want others—especially women and young people—to know that you don’t need a lab coat or a boardroom to drive change. Sometimes, all it takes is an idea, a kitchen counter, and a bit of stubborn optimism. www.platinummediagroup.co.uk

25

B UHS EI N A LE TS HS

The importance o a business plan B

usiness plans are often perceived as exclusive to corporations or limited companies, yet they hold immense value for sole traders and businesses looking to diversify or navigate new opportunities.

A business plan provides: • Validation of business ideas: It serves as a tool to assess whether your business concept is viable.

• Planning and strategy: You can create a comprehensive sales, marketing, and operations roadmap.

• Problem identification: Potential challenges can be foreseen and addressed before they become significant issues.

• Objective setting: Clearly defined targets enable you to measure progress effectively.

• Financial insights: Understanding what funding you require is crucial for sustainable growth.

• Attracting support: A compelling business plan can persuade investors and lenders to support your venture.

matters. Documenting your plan also highlights any gaps or weaknesses that need addressing, serving as a benchmark for evaluating business performance down the line.

Collaborating with your team during the plan's development can foster a culture of commitment and drive, leading to collective ownership of the business vision. Moreover, if you are searching for external funding, a robust and meticulously prepared business plan can be your make instead of a break. It is a persuasive tool that helps articulate your vision to potential stakeholders and investors, while also proving useful in recruiting key personnel or forming strategic partnerships.

“Creating a business plan Tailoring your plan to meet the interests of your intendencourages deeper reflection specific ed audience can enhance effecaround your business strategies.” tiveness. Consider discussing

26

any particular issues your bank manager or investors may wish to see addressed or following any templates they provide.

WHY WRITE A BUSINESS PLAN? Creating a business plan encourages deeper reflection around your business strategies. It forces you to articulate your goals and outlines a clear path for the next one to three years or even longer.

CRAFTING YOUR BUSINESS PLAN An effective business plan should be clear, concise, and anchored in accurate, relevant information. While detail matters, presenting too much can overwhelm the reader, so it is essential to strike the right balance. Here are key elements to include:

Drafting a business plan helps you concentrate on essential activities. By prioritising these, you eliminate distractions, allowing you to focus valuable resources on what truly

1. Conciseness: Ensure your plan focuses on essential information while omitting unnecessary jargon.

2. Avoid overcomplication: Detailed analyses and

www.platinummediagroup.co.uk

of supporting information can be included in an appendix for ease of reference.

3. Professional presentation: Begin with a cover page, include a table of contents, and ensure the document is neatly formatted. Then, start with an executive summary that succinctly encapsulates the main points.

4. Reality-based projections: Avoid overly optimistic forecasts, which could lead to financial mismanagement and erode stakeholder trust if reality falls short.

5. Seek feedback: Once drafted, obtaining input from trusted colleagues or mentors can help refine the plan, pinpointing areas that may be unclear or unconvincing.

“The initial section of your business plan should detail the history and structure of your business. Outline when your business started, its evolution, and any significant milestones.”

UNDERSTANDING YOUR BUSINESS AND PRODUCTS The initial section of your business plan should detail the history and structure of your business. Outline when your business started, its evolution, and any significant milestones. If your venture is a startup, provide insight into your industry background and any progress made towards launching your business.

MARKET ANALYSIS AND COMPETITION An in-depth analysis of your market landscape is vital. Start by identifying the specific segments your business will target, documenting potential customers' characteristics, and identify trends that influence their purchase decisions.

Assess the size of each market segment and estimate your expected market share, focusing particularly on the trends shaping your industry, such as growth potential or evolving consumer preferences. A clear understanding of your current customer base and their demographics will also help you tailor your offerings effectively.

Discuss the ownership structure and highlight what makes your product or service distinctive. Describe its benefits, address any drawbacks, and explain how you intend to mitigate these issues moving forward.

Next, conduct a competitive analysis. Identify your main competitors, examining their strengths and weaknesses relative to your product or service. Consider what factors might entice customers to choose your offering over others, and outline your strategies for responding to competitor actions without demeaning their efforts.

Additionally, detail any significant factors affecting your industry, such as regulations, technology trends, or competitive landscapes. Understanding the context in which you operate will provide valuable insights for your planning.

MARKETING AND SALES STRATEGY Defining how you position your product or service in the marketplace is essential. Will it be regarded as a premium offering with a high price tag or a www.platinummediagroup.co.uk

27

BUSINES S

cost-effective option aimed at budget-conscious consumers? Emphasise the unique benefits of your offering and determine which marketing messages resonate most with your target audience.

Your pricing strategy is another critical component of your business plan. Evaluate how sensitive your customers are to price changes and determine your pricing structure accordingly. Examine profit margins across different product lines, identifying areas where costs can be cut or sales can be boosted.

When it comes to marketing your products or services, consider the most effective promotional methods for each market segment. This could involve leveraging social media, direct marketing, traditional advertising, or public relations.

If you intend to pursue new marketing strategies, start on a small scale to mitigate risks associated with larger marketing investments.

28

www.platinummediagroup.co.uk

“Address any skill gaps within your team and outline your plans for recruitment and training, including timelines and associated costs. “ Evaluate the sales channels you plan to utilise to engage your target customers. Will you sell directly to consumers, use retail partners, or operate through e-commerce platforms?

It's critical to compare your current distribution methods against industry standards and competitor practices to identify potential areas for improvement.

Finally, analyse your sales processes to ensure they are cost-efficient. This means accounting for all associated costs, including management time and logistical expenses, when calculating the long-term viability of your sales approach.

Assess how long it takes to close sales and collect payments, understand the average sales value, and identify loyalty trends among your customers.

MANAGEMENT AND PERSONNEL STRUCTURE The management and personnel section of your business plan should detail your company's organisational structure, highlighting your team's key skills and experiences. It’s important to clarify how your management team covers critical areas such as production, sales, marketing, finance, and administration.

Address any skill gaps within your team and outline your plans for recruitment and training, including timelines and associated costs. Understanding the efficiency of your workforce is essential; compare productivity metrics like employee retention rates and output to industry standards to gauge your team's performance effectively.

Also, showcase your commitment to the business and your management team's commitment. This could be illustrated through financial investments made or time devoted to building the company. Consider how your business would cope with the unexpected loss of a key team member and outline any strategies you have in place to maintain motivation and morale among staff.

decision-making, especially when seeking funding or investor confidence. If your IT infrastructure forms a cornerstone of your operations, discuss its strengths and areas needing improvement.

Lastly, ensure you address any relevant quality or regulatory standards your business adheres to, such as ISO certifications. Meeting these standards ensures compliance and can serve as a competitive advantage.

FINANCIAL FORECASTS Your financial forecasts are vital to your business plan, converting your strategic insights into quantifiable data. Start by providing historical financial information spanning the last three to five years, if available. Include detailed sales figures broken down into categories—such as product types or customer demographics—along with gross margins associated with each segment.

Highlight movements in key working capital components like stock, trade debtors, and creditors. Use relevant ratios—such as stock turnover and debtor days—to paint a realistic picture of your financial health.

“When projecting financial performance, explain your assumptions clearly, ensuring they align with the broader narrative of your business plan.”

BUSINESS OPERATIONS In this section, discuss the capacity and efficiency of your business operations. Begin by evaluating your premises—are they suitable for your current and future needs? Consider the advantages and disadvantages of your location and whether expansion or relocation may benefit your operations.

Examine your production facilities: assess how modern and capable your equipment is and whether it meets the current and anticipated demand. Furthermore, identify your key suppliers, detailing how they are selected and managed and the reliability of their delivery.

Make sure to outline the management information systems in place—these are crucial for tracking sales, inventory, and quality control. Reliable systems are critical for informed

Include an up-to-date balance sheet and profit and loss account, explaining any significant changes in profitability, cash flow, or working capital.

Comparison with industry benchmarks can provide context for your forecasted figures.

When projecting financial performance, explain your assumptions clearly, ensuring they align with the broader narrative of your business plan. For instance, if you expect market competition to increase, reflect that in a decrease in profit margins. Your forecasts should be ambitious and realistic, accounting for potential challenges like shifts in market conditions or customer behaviours.

In your financial forecasts, think through various scenarios—consider the implications of changes in sales volume or price fluctuations, and factor in a contingency to your financing requirements.

Finally, should you require assistance developing detailed financial forecasts, reach out to small business advisors at banks or support organisations, who can often provide valuable insights and resources.

www.platinummediagroup.co.uk

29

FE ATURE

How many press releases should I be aiming for?

I

n the world of public relations, the question of how many press releases to send often pops up. It’s a bit like asking, “How long is a piece of string?” The answer, unsurprisingly, isn’t one-size-fits-all. It hinges on various factors, including your objectives, the nature of your news, and the audience you’re aiming to reach.

THE TEMPTATION OF MASS DISTRIBUTION Imagine you’ve got a shiny new product, and you’re itching to tell the world. The instinct might be to blast out a press release to every media outlet under the sun. After all, casting a wide net should catch more fish, right? Not necessarily.

STRIKING THE RIGHT BALANCE How do you determine the optimal number of press releases to send? It’s a balancing act. Here are some guidelines to consider: • Quality over quantity: Focus on the newsworthiness of your content. If you have something genuinely newsworthy, don’t hesitate to share it. However, avoid sending press releases for the sake of it. Journalists can spot filler from a mile away.

• Timing is everything: Be mindful of when you send your press releases. Timing can significantly impact the success of your announcement. For instance, midweek mornings are often considered optimal for distribution. According to Pressfarm, “Determining the optimal time to send a press release is essential for maximising its impact and grabbing the attention of journalists.”

• K now your audience: Tailor your distribution list to include media outlets and journalists who cover topics relevant to your news. This targeted approach increases the likelihood of your press release being picked up.

“Casting a wide net should catch more fish, right?

Not necessarily.”

Mass distribution can lead to your press release landing in the inboxes of journalists with zero interest in your industry. This scattergun approach often results in your carefully crafted news being ignored or, worse, marked as spam. Moreover, it can dilute your brand’s image, making it seem like you’re shouting into the void without a clear message or target.

THE POWER OF A TARGETED APPROACH On the flip side, a more surgical method involves sending your press release to a select group of journalists and publications that align closely with your industry and audience. This strategy requires more legwork—researching the right contacts, understanding their beats, and tailoring your message accordingly.

The benefits? You’re more likely to get coverage that resonates with your target audience. Journalists appreciate receiving relevant pitches, increasing the chances of your news being picked up and shared. This approach fosters stronger relationships with media professionals, paving the way for future collaborations.

30

www.platinummediagroup.co.uk

SUGGESTED PRESS RELEASE FREQUENCY GUIDE Type of business/ organisation

Suggested press release frequency

Examples of newsworthy events

Startups/ SMEs

Once every 2–3 months

Product launches, funding rounds, major partnerships, industry awards

E-commerce & retail

Once per month (max)

New product releases, seasonal sales, brand collaborations

Technology & SaaS Companies

Every 4–6 weeks

Software updates, new features, cybersecurity reports, major client wins

Corporate & large enterprises

1–2 times per month

Financial reports, executive hires, sustainability initiatives, regulatory compliance

Non-profit organisations

Quarterly or as needed

Fundraising campaigns, major donations, awareness events

Event-based businesses

1–2 times per event

Event announcements, speaker lineups, post-event recaps

PR agencies & marketing firms

Case-by-case basis

Client campaigns, industry trends, white paper releases

• Monitor and adjust: Keep an eye on the performance of your press releases. Which ones garnered attention?

Which fell flat? Use this data to refine your strategy moving forward.

KEY TAKEAWAYS FROM OUR FREQUENCY GUIDE • Consistency matters, but quality trumps quantity. Sending too many press releases can lead to media fatigue.

• Some industries require more frequent updates (e.g., technology), while others can space out their announcements without losing impact.

• If you don’t have meaningful news, don’t force it. A weak press release can do more harm than good.

• Seasonality plays a role – retail and e-commerce businesses should capitalise on seasonal trends, while corporate entities should time releases around quarterly financial updates.

results, as you’re reaching journalists who are more likely to be interested in your news.

What are the best days to send a press release?

Mid-week days like Tuesday and Wednesday are often considered optimal for press release distribution. Timing your press release strategically can help you avoid getting lost in the daily sea of information journalists receive.

“The number of press releases you send should be dictated by the quality and newsworthiness of your content”

PRESS RELEASE DISTRIBUTION FAQS How often should I send press releases?

A: There’s no hard and fast rule. It depends on the frequency of your newsworthy events. However, avoid overwhelming journalists with too many releases, as this can lead to them tuning out your communications.

Is it better to send press releases to as many outlets as possible?

Not necessarily. A targeted approach often yields better

Should I follow up after sending a press release?

A polite follow-up can be beneficial, but avoid being overly persistent.

Give journalists time to review your release before reaching out.

Can I send the same press release multiple times?

It’s generally not advisable to send the exact same press release multiple times. However, if you have new information or updates, sending a revised version is acceptable.

In the end, the number of press releases you send should be dictated by the quality and newsworthiness of your content and a thoughtful distribution strategy that respects the time and interests of the journalists you’re reaching out to. newsbywire.com News By Wire is rapidly growing as one of the world’s leading press release services www.platinummediagroup.co.uk

31

WELLBEING

Getting to know personalised medici

By Jasmin Jetchev

O

ften referred to as precision medicine, personalised medicine brings together cutting-edge technologies such as genomics, proteomics, and metabolomics. But what do these terms mean?

Genomics involves studying an individual’s entire set of DNA, which includes all their genes. By analysing genomic data, healthcare providers can identify genetic risks for certain diseases and tailor treatments to each individual.

Proteomics looks at proteins on a large scale, examining how they function and their structures. Since proteins are essential for almost all cellular processes, studying them can reveal how diseases develop and how best to treat them.

Metabolomics focuses on examining metabolites within a biological sample. Because metabolites are the end products of cellular actions, looking at them provides insights into a person’s health and helps guide personalised treatments.

These technologies offer detailed information about a patient’s genetic and biological processes, allowing for more accurate disease risk predictions and more targeted treatment.

For example, in cancer care, personalised medicine is making waves. Rather than relying solely on generic chemotherapy, oncologists can study genetic mutations in a person’s tumour. This information helps choose therapies that are most likely to work, reducing side effects and improving treatment success.

PRESENT-DAY USES Personalised medicine is already making a big difference in various fields: Pharmacogenomics: This area looks at how genetic differences affect drug responses. By understanding a patient’s genetic profile, doctors can prescribe medications that are more effective and have fewer side effects, optimising treatment for each person.

Genetic testing: This can identify genetic risks for conditions like breast cancer or hereditary heart issues. Armed with this knowledge, individuals can make informed choices about preventive measures and lifestyle changes to potentially avoid disease.

Chronic disease management: Conditions such as diabetes and heart disease can benefit from a personalised care

32

www.platinummediagroup.co.uk

approach. Tailored lifestyle advice, diet plans, and medications can lead to better disease management and outcomes.

Rare diseases: In many rare diseases, genetics are key to diagnosis and treatment. Personalised medicine enables precise diagnoses and targeted therapies that consider specific genetic variations.

LOOKING FORWARD The future of personalised medicine is full of promise, with several trends expected to reshape healthcare: AI and big data: As we gather more data and technologies like AI advance, we’ll get better at predicting how diseases might progress and how well treatments will work by spotting patterns and insights not obvious to humans.

Preventive care focus: As we learn more about genetics, healthcare will increasingly focus on prevention. By identifying at-risk individuals early, we can implement lifestyle or medical changes well before any symptoms appear.

Customised vaccines: The development of immunotherapies and vaccines is set to become more personalised. Tailored vaccines could improve their effectiveness against various infections and even cancer.

Patient engagement: Personalised medicine likely will encourage people to play a more active role in their health.

With access to genetic and health data, individuals can make informed health choices, encouraging better adherence to treatment plans.

ETHICAL AND SOCIAL CONSIDERATIONS With personalised medicine’s promise comes ethical issues related to data privacy, genetic discrimination, and access to care. Addressing these challenges is crucial for a fair healthcare system.

Personalised medicine is a game-changer, bringing more precise, effective, and patient-centred treatments to the table. As research and technology push forward, personalised approaches will become a regular part of clinical practice. By appreciating each patient’s uniqueness, personalised medicine aims to provide healthcare that meets the distinct needs of everyone, ultimately leading to better health outcomes and patient satisfaction. The faster-personalised medicine can be implemented across the board, the better.

ine

“Personalised medicine is a game-changer, bringing more precise, effective, and patient-centred treatments to the table.”

www.platinummediagroup.co.uk

33

W E L HL EB A E LI N TH G

Are these lesser-know

By Tess de Klerk

I

t seems as if everyone is pursuing a perfect night’s sleep these days. Sleep hacking is a thing, and you’ll find advice ranging from the perfect bedroom temperature to staying hydrated throughout the night.

Supplements are tried and tested, with many of us aware of natural sleep aids such as chamomile, valerian, and magnesium. At the same time, we may shy away from those that we aren’t familiar with. This article delves into some less commonly known but potent sleep aids. Whether you need to reset your internal clock with melatonin, calm your racing mind with L-Theanine, or improve your mood with 5-HTP, understanding these supplements may put you on the path to restful slumber

5-HTP: SEROTONIN’S PRECURSOR 5-Hydroxytryptophan (5-HTP) is a compound the body naturally makes from tryptophan, an essential amino acid.

It’s a precursor to serotonin, a neurotransmitter that significantly regulates mood, anxiety, and sleep. By boosting serotonin levels, 5-HTP can potentially improve sleep quality and promote a sense of calm.

How it works: 5-HTP increases serotonin production in the brain. Higher serotonin levels can contribute to the production of melatonin, the hormone that regulates sleep-wake cycles.

Benefits: Besides improving sleep, 5-HTP may enhance mood and reduce anxiety, making it suitable for individuals dealing with stress-related sleep issues.

“Sleep hacking is a thing, and you’ll find advice ranging from the perfect bedroom temperature to staying hydrated throughout the night.”

34

www.platinummediagroup.co.uk

wn sleep aids for you?

Suitability: Those experiencing mood disturbances, mild anxiety, and insomnia due to stress may find 5-HTP beneficial. However, it’s crucial to consult with a healthcare provider if you are taking medications like antidepressants due to potential interactions.

“Always consult with a healthcare professional before starting any supplement”

MELATONIN: THE SLEEP HORMONE Melatonin is a hormone your body naturally produces to regulate the sleep-wake cycle. It’s often used as a supplement to help with insomnia or to reset the body’s internal clock, like when experiencing jet lag.

GABA: THE CALMING NEUROTRANSMITTER Gamma-aminobutyric acid (GABA) is a neurotransmitter that helps inhibit nerve transmission in the brain, leading to calming effects.

How it works: Melatonin supplements mimic the effects of the natural hormone, signalling to the brain that it’s time to sleep, thus facilitating an easier and faster onset of sleep.

Benefits: Known for its efficacy in regulating sleep patterns, melatonin is beneficial for those with inconsistent sleep schedules or circadian rhythm disorders.

Suitability: Travellers, shift workers, or anyone needing to adjust their sleep-wake cycle can benefit from melatonin.

It’s also suitable for individuals seeking non-habit-forming sleep aids.

How it works: GABA reduces neuronal excitability, promoting relaxation and reducing anxiety, paving the way for better sleep.

Benefits: GABA supplementation may improve the time taken to fall asleep and increase the duration of deep, restorative sleep.

Suitability: Individuals with anxiety-related insomnia often find GABA supplements beneficial. It’s a natural choice for those seeking a calming effect without prescription medication.

L-THEANINE: THE RELAXATION AMINO ACID L-Theanine, an amino acid found in tea leaves, is renowned for promoting relaxation without sedation, making it a valuable sleep aid.

GLYCINE: THE SWEET SLEEP-PROMOTING AMINO ACID Glycine is an amino acid that supports numerous bodily functions, including sleep regulation.

How it works: L-Theanine increases the production of alpha waves in the brain, inducing a state of relaxed alertness.

It can also enhance GABA and dopamine levels, which help to improve mood and induce sleep.

Benefits: In addition to relaxation, L-theanine may improve the quality of sleep by reducing stress and anxiety, leading to a more restful night.

Suitability: This is perfect for those who need to unwind and calm their minds before bed, especially if stress or racing thoughts keep them awake.

How it works: Glycine lowers core body temperature and speeds up sleep onset, enhancing sleep quality and reducing daytime fatigue.

Benefits: It promotes sleep and contributes to metabolic health and cognitive function, making its benefits multifaceted.

Suitability: Ideal for individuals struggling to fall asleep or staying asleep. Glycine can be particularly beneficial for those needing improved cognitive function alongside better sleep.

Always consult with a healthcare professional before starting any supplement to ensure it suits your health needs and won’t interact with other medications.

www.platinummediagroup.co.uk

35

SCENE ART

By KELLIE MILLER

NEVER TWICE THE WORKS OF FELICITY WARBRICK F

elicity Warbrick’s art represents nature and, in contrast, what it means to be human. She features found objects, photos, dwellings, and natural items like trees, twigs, and branches.

Her work and processes pay homage to the ancient Greek pre-Socratic philosopher Heraclitus (c.500 BC), who lived in Ephesus, part of the Persian Empire. Heraclitus is described as a flux theorist because he believed in materialism, the idea that matter always changes.

He said, “No wo/man ever steps in the same river twice, for it’s not the same river, and s/he’s not the same wo/man.”

“Fiadh”

“Fragility and vulnerability are themes that reoccur in her works, and both are reflected in the characteristics of human beings and nature.”

This quote reflects the impermanence and ever-changing nature of life. He understood that the world shifted constantly, and nothing stayed the same. Because of his despair at human nature and his propensity for melancholy, he is referred to as the “weeping philosopher.”

Like Felicity, Heraclitus’ work explores the unity of opposites. In her case, it is human versus nature rather than the battle to balance harmony and justice in strife. A constant challenge for humans is working with nature, not against it.

To express these concepts, she employs original print techniques called mono-printing (‘mono’ meaning one).

Once she has created her imagery, be it using woodcut, drypoint or soap methods, each imprint is unique due to the variation in the pressure of ink and the impermanence of the soap, which can produce no more than six images. There is repetition yet difference, further echoing Heraclitus.

“Fire”

“She/He”

36

www.platinummediagroup.co.uk

“Crown of Light”

“Residue”

She says, “The mono-print drawing process only picks up a limited detail, and the soap can only be carved to a certain thickness before it becomes too fragile to handle.”

Fragility and vulnerability are themes that reoccur in her works, and both are reflected in the characteristics of human beings and nature. Architecture and history are significant to her as a creative resource. Inspiration also comes from found images captured while travelling through landscapes on train journeys, as well as her extensive collection of early souvenir travel books, discarded postcards and photograph albums. Her original prints portray a powerful cinematic quality due to composition, tonal palette and subject matter.

Kellie Miller is an artist, curator, critic and gallery owner. www.kelliemillerarts.com

“No wo/man ever steps in the same river twice, for it’s not the same river, and s/he’s not the same wo/man.”

“Tiny Island”

“Pears”

www.platinummediagroup.co.uk

37

Alternative fam

By Tess de Klerk

W

e’re fortunate to have fantastic, family-friendly destinations on our doorstep.

London is choc-a-bloc full of world-

class attractions, many with free entry. Paris has Disneyland, while Amsterdam never bores. When planning a family holiday, though, it is worth considering venturing beyond

the usual tourist spots for adventure, culture and history. Here are some of my favourite destinations when travelling with kids.

KOTOR, MONTENEGRO

Kotor’s scenic beauty is something to write home about, with its majestic bay and medieval town, it’s an enticing destination for families who want both city and outdoor experiences. As a UNESCO World Heritage site, Kotor’s blend of history and natural beauty creates something really special. Climbing the ancient city walls is a must for magnificent views over the Bay of Kotor.

The hike to the San Giovanni Fortress may be challenging, but it is worth it, with scenic views that will captivate people of all ages. Exploring beyond the town, families can take a boat trip across the bay to the island of Our Lady of the Rocks, where stories of legends and myths will have their imaginations going wild. Kotor is a unique blend of history and nature that makes it a top pick for families looking to experience the best of both worlds.

NUREMBERG, GERMANY

Nuremberg enchants with its storybook streets and variety of attractions, making it an unexpectedly perfect city break for families. Known for its rich history, the city combines the medieval and the modern-day in a family-friendly setting.

The Nuremberg Castle offers both history and stunning views of the city, while the Nuremberg Toy Museum is a favourite with its fascinating exhibits spanning centuries of play. For more interactive fun, Playmobil FunPark is a short drive away and is ideal for younger children.

The city is compact and perfect for exploration on foot, though efficient trams and buses are always available. Do try the local Nuremberg Bratwurst, apparently loved by everyone and conveniently available at food vans throughout the old town.

38

www.platinummediagroup.co.uk

“The city is compact and perfect for exploration on foot”

mily city breaks GHENT, BELGIUM

Often overshadowed by its more famous neighbours, Ghent stands out with its mix of medieval architecture, vibrant culture, and family-friendly activities. Less than 25 minutes by train from Bruges, it’s a destination that offers plenty without the crowds.

Explore Gravensteen Castle, a historical gem where children can let their imaginations roam amidst ancient dungeons and turrets. A canal boat tour provides a unique view of Ghent’s picturesque scenery and striking Gothic architecture. Kids will enjoy climbing the Belfry of Ghent, offering panoramic views of the city’s skyline.

Ghent’s cultural scene is rich and welcoming for families, with interactive museums and an exciting event calendar suitable for all ages.

Navigating the city is straightforward, thanks to a convenient mix of buses, trams, and walking paths.

YORK, UK

Rich with history and filled with various attractions, York offers families a fantastic city break that both teaches and entertains. This picturesque city is steeped in cultural heritage that intrigues visitors of all ages. The National Railway Museum is a highlight;

its vast collection appeals to train enthusiasts and casual visitors alike.

The Shambles, a picturesque street with medieval buildings, is perfect for a leisurely family stroll, with store favourites like the Harry Potter shop.

For those interested in history’s darker side, ghost walks and the York Dungeon tell thrilling stories of the city’s past. Affordable attractions abound, too, like walking the ancient city walls or visiting the beautiful York Minster with its exquisite stained glass.

“The National Railway Museum is a highlight”

www.platinummediagroup.co.uk

39

DINING

ThewitchEZ

FINE

Whimsical Dining

By Claire Cilliers

I

f you’re looking for a dining experience with a twist in Brighton, ThewitchEZ is the place to be. This quirky restaurant brings together comfort food and fun, conjuring a haunted atmosphere that makes dining an experience.

“The menu is a homage to Ewelina and Zaneta’s Polish and German roots”

When you first arrive, you’re greeted by a dimly lit entrance and the quirky instruction to press a doorbell to “conjure a witch.” Although our host wasn’t dressed in costume, this playful touch set the stage for an evening that was all about home-cooked food and not taking anything too seriously.

Once inside, you pass through a gothic staging area and 40

www.platinummediagroup.co.uk

enter a warmly lit dining room that feels like something out of Bram Stoker’s Transylvania. With boarded windows and heavy red curtains, the ambience is warm and cosy. The decor is infused with personal touches from the owners, Ewelina Kus and Zaneta Vaughan-Spruce. It features vintage portraits and haunting images that reflect their family memories of Halloween parties and snowy après-ski holidays. One of the many great touches is the blackand-white silent films eerily projected on the walls.

The menu is an homage to Ewelina and Zaneta’s Polish and German roots, showcasing comfort food inspired by their travels through the Alpine regions of Europe. The highlight for us was the sheer size of the portions. We couldn’t help but gasp when our meals arrived, prompting Ewelina to point to a photo of her grandmother

and share her wisdom: “When serving friends and family, the portions must be generous.” That philosophy is the heart of what they do, and it’s clear they take it to heart as you dig into your meal.

With a variety of dishes to choose from, including Polish pierogi with ever-changing fillings, 'Little Hooves' potato dumplings, and a hearty Hungarian hunter’s stew loaded with beef, pork, and venison, there’s something from many people’s home countries.

We especially loved the Czech fried cheese, which was gooey and delicious. Another standout was the Bavarian chicken schnitzel—absolutely massive and perfectly paired with beetroot mashed potatoes. A refreshing tomato salad on the side provided a nice break from our plates' rich flavours.

adds a fun flair to the dining experience. Plus, the fact that it’s a child-free zone means a more relaxed vibe, which is perfect given the haunted decor and some truly spooky images adorning the walls.

“The witchy theme came from a playful comment by a friend, and they’ve made it their own in the best possible way.”

This year, Ewelina and Zaneta have started a cooking academy where you can learn how to craft your own pierogi.

It’s a fantastic opportunity for those looking to dive deeper into the culinary traditions that inspire their menu and adds a personal touch to the whole experience.

But ThewitchEZ isn’t just a restaurant; it’s a mix of history and vibe. Ewelina and Zaneta started off in 2007 as graphic and website designers, but their joint passion for food led them to open this quirky establishment. The witchy theme came from a playful comment by a friend, and they’ve made it their own in the best possible way. The owners refurbished the old Choccywoccydoodah site themselves, covering the walls with photos of family and friends, making it feel like a true labour of love.

ThewitchEZ is all about fun and whimsy while enjoying generous portions of comfort food. Plus, it’s one of the few places in Brighton where you can enjoy a proper Swiss fondue! (pre-booking required for the fondue)

Adding to the intrigue, the restaurant is said to be haunted by a nun who can be spotted gliding through a bricked-up archway at night. Whether you believe it or not, it definitely

ThewitchEZ, 3 Meeting House Lane, Brighton BN1 1HB thewitchez.co.uk

www.platinummediagroup.co.uk

41

WHAT'S

ON

MICHELHAM

80,000 DAFFODILS AT MICHELHAM PRIORY

CRAWLEY

TULIP FESTIVAL AT TULLEY’S FARM Welcome spring 2025 at Tulley’s Farm with Tulleys Tulip Fest! Explore over 1.5 million Tulips across 100 varieties, creating a vibrant kaleidoscope of color. Enjoy Dutchinspired street food and drinks in the Secret Garden. New for 2025, wander light-up trails, visit Tulipa Lake, capture moments at the Whispering Windmill, ride the observation wheel, and experience Tulip Nights and street characters for an unforgettable spring celebration.

Celebrate spring at Michelham House Priory Gardens near Hailsham, Sussex, with a stunning display of over 80,000 daffodils in 18 varieties. Peaking in March to April, visitors will enjoy vibrant blooms, including the ‘Dutch Master’, gardener’s favorite ‘Carlton’, and the beautiful ‘Sempre Avanti’. Also featured are white varieties like ‘Misty Glen’ and dwarf types such as ‘Tête-à-tête’.

Michelham Priory Throughout April sussexpast.co.uk/

Tulley’s Farm, Nr Crawley Throughout April tulipfarm.co.uk/

WHAT’S ON...

A brief snapshot of art and culture in the region BRIGHTON

SKY WALK EXPERIENCE Adrenaline junkies, head to Brighton for the Sky Walk at the Brighton i360! This thrilling open-air walk atop the pod is available every weekend at 9 am. Participants must be at least 10 years old (those aged 10-17 need an adult). Arrive by 8:30 am for safety checks. Tickets are £55 per person, and the experience lasts about an hour. Visit the website for more details.

Brighton i360 Dates throughout April in to May www.brightoni360.co.uk/tickets/sky-walk SOUTHAMPTON

HAMILTON

Lin-Manuel Miranda’s award-winning musical Hamilton is touring the UK for the first time, coming to Mayflower Theatre for six weeks starting March 18, 2025. The show chronicles the life of Alexander Hamilton, an immigrant and key figure in America’s founding. With a diverse score blending hip-hop, jazz, and Broadway, it features direction by Thomas Kail and choreography by Andy Blankenbuehler. Hamilton has won 11 Tony Awards and multiple other accolades.

Mayflower Theatre, Southampton Dates throughout April in to May www.mayflower.org.uk/whats-on/hamilton-2025/

42

www.platinummediagroup.co.uk

PETWORTH

SPRING FESTIVAL Visit Petworth House and Park, West Sussex, from April 5th to 27th for the annual Spring Festival, celebrating the season with stunning bulb displays, workshops, talks, and family activities.

Highlights include the Makers Market on April 5th and 6th featuring artisan gifts, various talks for gardening enthusiasts from April 22nd-27th, a family fun trail, a community bluebell art installation, and vibrant spring flowers in the Pleasure Garden.

Petworth House and Park April 5th-27th nationaltrust.org.uk/visit/sussex/petworth/ pring-festival-at-petworth

GODALMING

WINKWORTH NATURE PHOTOGRAPHY COMPETITION AND EXHIBITION Win a chance to exhibit your photography at Winkworth Arboretum. Calling all photographers and nature enthusiasts!

We are offering nature and amateur photographers an opportunity to exhibit their photographs of Winkworth Arboretum this spring.

The theme for the competition is ‘Tranquillity’. Whether it’s the gentle play of sunlight filtering through the trees, the seasonal colours, or the quiet stillness of the water, there’s no better place to showcase your talent and share the peaceful moments that nature offers.

GUILDFORD

HELLFIRE COMEDY CLUB

Winkworth Arboretum, Godalming Until April 28th winkworth.arboretum@nationaltrust.org.uk

Spice up your night at the Hellfire Comedy Club! Enjoy a delicious curry, crafted by our chefs, paired with beer, wine, or soft drinks while experiencing entertainment from rising comedians. Held monthly, each event features a unique Curry and Comedy combo, accompanied by traditional Indian sides, fragrant rice, and naan. A vegetarian curry option is always available for guests.

G-Live, Guildford April 17th trafalgartickets.com/g-live-guildford/en-GB/search?term=hellfire

WINCHESTER

AROUND THE WORLD IN 80 SPECIES Join Marwell Zoo this Easter for an exciting journey “Around the World in 80 Species” from April 5 to 21! Families can explore diverse animal habitats, collect a Marwell Explorer Passport, and earn an Explorer badge. Interactive storytelling, animal keeper talks, and insights into conservation projects await visitors. Enjoy live performances, global cuisine from various food outlets, and capture memorable moments throughout the park, all while supporting wildlife conservation efforts.

Winchester, Marwell Zoo 5 – 21 April 5th-21st marwell.org.uk/plan-your-visit/zoo-events/easter/ www.platinummediagroup.co.uk

43

TINUM

PUBLISHING & EVENTS

THE LEADING VOICE OF BUSINESS ACROSS THE SOUTH EAST

ING & EVENTS

VOICE OF BUSINESS HE SOUTH EAST SUSSEX

PROPERTY

AWARDS

SUSSEX BUSINESS AWARDS

INFO@PL ATINUMMEDIAGROUP.CO.UK W W W.PL ATINUMMEDIAGROUP.CO.UK UMMEDIAGROUP.CO.UK MMEDIAGROUP.CO.UK