India Fashion Week London 2019

NOVOTEL LON ON WEST

16

17 NOVE

E

2019 1

2

Celebrating the dynamic creativity innovative world-class designers

of

-------------------------------------------------------The Story -------------------------------------------------------Event Outline -------------------------------------------------------NEWGEN Designers Program -------------------------------------------------------Market Profile -------------------------------------------------------Audience Reach -------------------------------------------------------The Opportunity -------------------------------------------------------Participation Rates -------------------------------------------------------Event Organisers -------------------------------------------------------Experience --------------------------------------------------------

Page|3

The Story

-----------------------------

The Platinum Group successfully deliver a suite of events and have strong roots within the British Asian community. For the last decade hundreds of thousands of Asian bridegrooms living in the UK have invested their time and money with The Platinum Group through their event The National Asian Wedding Show.

Last year, The Platinum Group leveraged this audience reach by delivering season two of India Fashion Week London adjacent to the largest Asian wedding exhibition in Europe. The result? Over 16,000 Asians in the UK came to experience east-west fusion at Olympia London over a 2-day period.

Neha Dhupia opening India Fashion Week London dressed in Payal Singhal Page|4

The marriage between these two industries presents a huge opportunity to any brand seeking to establish a foothold in the luxury premium market, fashion a ÂŁ26 billion industry in the UK and the Asian wedding industry where the average British Asian spends over double the typical western wedding consumer.

With 201 in sight, The Platinum Group expect the growth of this year’s show to exceed an increase of over 20%, resulting in a directly proportionate increase in interest for the participants. We are also excited to be l a a i i l London i amm mi , which is easily accessible close to Central London.

Page|5

Event Outline

--------------------------------------------------------------------------------------------

The 2019 India Fashion Week London will be held on the 15th to the 17th of November 2019.

The celebration of Indian fashion will involve fringe events across London, from VIP l y launch events to wellknown authors on Indian fashion hosting seminars on the various styles and trends seen on the catwalks. The main catwalk event will take place at Novotel London West from the 16th to 17th November 2019.

With India Fashion Week London taking place in the same venue as The National Asian Wedding Show, attendees will also receive complimentary access to exhibitors in the show floors.

Page|6

The order of events is as follows: • ay 14 m – Fringe events including fashion parties, VIP jewellery launches, fashion seminars, NEWGEN catwalks for aspiring designers and a designer pop up shop at one of UK’s leading department stores • i ay 15 m – VIP launch event for India Fashion Week London. Evening event with catwalk show by opening designer, followed by exclusive invitation-only Official Opening party. Invites will be issued to the UK’s fashion elite, leading press agencies, celebs and other noted personalities.

• a ay 6 ay 7 m – Exhibition main event opens at Novotel London West with designers showcasing their collections alongside catwalk shows running throughout the day.

Page|7

NEWGEN Designers Program

--------------------------------------------------------------------------------------------

The existing creativity of innovative world class designers will be coupled with the NEWGEN Designers Program. This aims to support up and coming designers by giving them a dedicated spotlight.

Newcomers achievements will be celebrated with the best new designers collection being awarded the NEWGEN Designer of the Year award.

Join us and you will have the unique opportunity to associate your brand with the UK’s most high profile fashion event, which will guarantee you exposure to widespread media, buyers from the Asian fashion industry, UK’s A-list, national celebrities, fashionista’s and much much more.

Page|8

Page|9

Market Profile

-----------------------------------------

The South Asian population in the UK equates to roughly 3 million people. Based on our customer data we currently have a direct link to 18% of the market.

Our typical customer profile is female between the ages of 21-45, universityeducated, spends on average £300 per outfit and an average of between £40,000£50,000 on their wedding. Our market values luxury, quality, brand names, and tend to own their own property; this goes someway to explain why this important part of the population represents almost 10% of the total GDP (source: The Centre for Social Markets).

Our direct audience reach and opportunitiesto-see through online and in person is approximately 551,500 per annum.

Page|10

Audience Reach

---------------------------------------------------

Direct Channels •

•

•

India Fashion Week London Event – approximately 5,500 visitors for the India Fashion Week London 2018 Online – average 7,987 visitors per month Social – 40,740 as of March 2019 The National Asian Wedding Show Event – 15,326 visitors Online – average 22,814 per month Social – 54,215 as of arch 2019 Email – 1 5,000 opted-in recipients

Indirect Channels • • •

Advertising campaign on Asian TV channels – 1.1 million weekly viewers Media partners and advocates Asian Radio stations – 500,000+ weekly listeners Exposure via our promotional media campaign which will be spread across TV, Radio, underground, buses, social media, on ground marketing

Page|11

The Opportunity -------------------------------------------------

An exclusive opportunity for you to promote and raise the profile of your brand, alongside the glamour of India Fashion Week London.

India Fashion Week London captures the heart of creativity within the UK and beyond, seeking to promote the many talents and capabilities, which the South Asian Fashion industry has to offer.

Association as a exhibitor and also showcasing your collection on the fashion catwalk will guarantee a host of opportunities for you to leverage your brand to an extensive high-profile audience.

You will also benefit from the exclusive opportunity to network and entertain clients throughout the program of events.

Page|12

Exhibition Stands

-----------------------------------------------------

India Fashion Week London will feature exhibition suites which are located on the second floor at the Novotel London West, in the same venue as The National Asian Wedding Show which is in its 15th year.

The exhibition runs from 11am to 7pm on Saturday 16th and Sunday 17th November 2019.

The suites are priced from £2000 or you can opt for smaller 3m by 2m stands which are located in Suite 3, priced at £1500.

Stand Prices ------------------------------------

Fashion Suite £2000 3m by 2m stand £1500

Catwalk + Fashion Suite £3900 Catwalk + 3m by 2m stand £3500

Catwalk

-------------------------

Secure a coveted spot on the fashion catwalk at India Fashion Week London to showcase your latest designs. With professional models, bespoke choreography, world-class production & theming and seamless execution, the fashion catwalk is sure to leave a lasting impression on all those who witness it.

Catwalk £2500 (up to 12 models)

Page|13

Event Organisers

-----------------------------------------------------

With an impressive portfolio of events, the Platinum Group are no strangers to organizing large scale events both within the UK and also around the World.

Established in 2005, The Platinum Group unique service offers complete 360-event management from concepts and idea generation, set build, audio visual, décor and theming right through to a post-production service.

In the Asian market, Platinum works closely with the world’s largest South Asian Television Network, Star TV in addition to working on large scale events such as A R Rahman – Journey Home world Tour, Rahat Fateh Ali Khan – Rahat Live concert and the recent highly successful SLAM The Tour concert featuring Bollywood’s leading A list actors including Shah Rukh Khan, Deepika Padukone, Abhishek Bachan and Madhuri Dixit. la i m a al mpa y i i ly l a a a i alma a a i i a a li a a aa a

Page|14

Experience

----------------------------------

The Platinum Group has over 15 years’ experience in events and a stronghold in the Asian market in the UK. Our collaborative approach to sponsorship ensures we will be able to deliver value and you will be able to measure success – we welcome the opportunity to work with you.

This highly experienced team is also delivers Europe’s Largest Asian Wedding Show, The National Asian Wedding Show.

The inception of India Fashion Week London was driven by the UK fashionista’s insatiable appetite for new trends and the need for a platform to showcase the dynamic creativity of NEWGEN, South Asian and British Asian designers alike. The seamless integration of Asians into British communities has really broadened the platform for Asian fashion in the UK.

Page|15

Official Partner

The Platinum Group has over 1 years’ experience in events and a stronghold in the Asian market in the UK. Our collaborative approach to sponsorship ensures we will be able to deliver value and you will be able to measure success – we welcome the opportunity to work with you.

To discuss participation and sponsorship opportunities please contact: info@indiafashionweek.co.uk +44 (0) 208 123 6610 India Enquiries please contact Lokesh Sharma: +91 99 5006 7279 / +91 94 6056 7279 www.indiafashionweek.co.uk Novotel London West, 1 Shortlands, Hammersmith, London W6 8DR Page|16