PRA Innovation Marketing Presentation

Plastics and Rubber Asia

IN N O V A T IO N M A R K E T IN G W eb in a rs

D ig ita l m a g a zin e a d s

On -site d ig ita l a d s

V id eo p la tform m a rk etin g

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ONLINE EVENT & CONFERENCING

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W E B IN A R S ◦

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Un d ou b t ed ly, soc ia l d ista n c in g m a y b e h ere to sta y.

B u t th is n ew n orm of in tera c tion d oes n ot m ea n isola tin g you r b ra n d from you r c lien ts.

In fa c t, it u n lea sh es op p ortu n ities to g et u p -c lose w ith you r c lien ts. .

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Host in g a w eb in ar g ives you t h e lead ersh ip an d exp ert ed g e in you r in d u st ry.

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W E B IN A R S W h y you r c o m p a n y s h o u ld h os t on e

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Cu st om ers are d raw n t o valu e.

W eb in ar p rovid es you r p rosp ect s an d cu st om ers t h e op p ort u n it y t o raise aw aren ess ab ou t you r b ran d .

Con versely, you w ill d evelop b et t er relat ion sh ip w it h p rosp ect s an d cu st om ers b y u n d erst an d in g t h eir n eed s, exp ect at ion s an d b u sin ess ch allen g es.

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Th e b asic in g red ien t s t o su ccessfu l w eb in ars are:

◦ ◦ W E B IN A R S W h a t w e o ffe r

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V a lu e of c on ten t Tim elin ess of in form a tion S im p lic ity U ser-frien d lin ess of a c c ess Ta p p in g th e rig h t a u d ien c e for you r even t

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W e b in a r s e t -u p P a r t ic ip a n t In v it a t io n s

PRA can assist in set t in g u p you r w eb in ar, a n n ou n c e m e n t of you r e ve n t, se n d in g in vita tion s to you r ta rg e t a u d ie n c e , a n d e ve n p rovid e p ost-e ve n t a sse ssm e n t.

You r a u d ie n c e : P R A h a s ove r 4 5,0 0 0 e m a il d a ta b a se se g m e n te d b y in d u stry/se c tor, c ou n try, p rofe ssion .

E vent e -b r o a d c a s t 6

ONLINE & ON-SITE A D VERTISING

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The on-site digital issue platform has garnered top in-page viewership since we launched it in 2010.

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This year, we are adding an advertising feature.

Premium Specs Footer banner: 300 (w) x 60 (h) px Sidebar skyscraper: 120 (w) x 600 (h) px

O N -S IT E D IG IT A L A D V E R T IS IN G

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On -sit e d ig it al ad p ag e* 56,60 2 im p re ssion s 14 ,950 re a d s *As of 10 Ja n u a ry-15 Ap ril, 2020

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D IG IT A L E D IT IO N A D S A d ve rtisin g sp ots in th e P R A d ig ita l e d ition g e t th e m e d ia m ile a g e from th e ta rg e te d c irc u la tion of 4 5,0 0 0 su b sc rib e rs a n d e stim a te d 2.5x p a sson re a d e rsh ip .

Th e d ig ita l e d ition is d istrib u te d b oth in th e H TM L 5 a n d P D F form a ts.

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O N L IN E B ANNER ADS â—¦

Ad vert isin g sp ot s on t h e PRA w eb sit e.

C h oose from th e d iffe re n t a d size s th a t fit you r b u d g e t.

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W e b site tra ffic

7 7 ,20 0 * *Ave ra g e m on th ly vie w s (Q 1-Q 4 20 19)

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VID EO PLA TFORM M A RKETING

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5*-M IN U T E W EB CAST ◦

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P re se n ta tion of c om p a n y, b ra n d or p rod u c t b rie f to b e d isp la ye d on th e P R A w e b site a n d a c ross P R A ’s soc ia l m e d ia p la tform s. Id e a l for p re -sh ow , on -sh ow a n d p ost-sh ow e ve n ts. *M in im u m of 5 m in u t es b u t n ot exceed in g 15 m in u t es

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SP ONSOR ED V ID E O IN T E R V IE W

V e s t ib u lu m n e c c ongue tem pus

Our recorded online interview sessions will be posted in the PRA website and across its social media platforms.

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S P E C IA L P R O J E C T S If you h a ve id e a s on h ow you w a n t to le ve ra g e d ig ita l m e d ia to ta k e you r m a rk e tin g to th e n e xt le ve l, fe e l fre e to d isc u ss w ith u s.

Fo r en q u iries Tej F ern a n d ez – E xec u tive E d itor tej@ p la stic sa n d ru b b era sia .c om A rth u r S c h a vem a k er – P u b lish er a rth u r@ k en ter.n l w w w .p la stic sa n d ru b b era sia .c om

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